How 3 Simple Google Analytics Reports Will Increase Your Search Engine Traffic

Are you familiar with Google Not Provided, when Google isn’t showing the majority of the keywords that are driving your organic traffic?

not provided

Just look at the image above, and you’ll see what I am talking about. For the KISSmetrics blog, 92% of the search engine traffic is being categorized under “not provided.”

If Google won’t show you what you are currently ranking for, how can you improve your search engine rankings?

Well, through three simple reports within your Google Analytics interface, you can monitor your rankings and increase your traffic.

Let’s dive in and break down how you can use these reports:

SEO reports

By connecting your Google Webmaster Tools account to your Google Analytics account, you can track your rankings, the number of impressions your listings are getting and even your click-through rates.

What you need to do first is log into your Google Analytics account and click on your website URL to view your report.

Once you are in the dashboard, click on the navigation option “Acquisition”, then click on “Search engine optimization” and then click on “Queries”. You should now see a screen that looks something like this:

google webmaster tools

Click on “Set up Webmaster Tools data sharing” and follow the steps Google walks you through. The set up shouldn’t take more than a minute or two.

Once you complete it, you will now be able to see three reports when you head back to the “search engine optimization” navigational link.

The three reports are: queries, landing pages and geographical summary.

Let’s examine each of those reports so you can learn how you can use them to increase your search traffic.

Queries

The first report is called a “queries” report. It will show you all of the keywords you rank for, the number of impressions you are receiving, the number of clicks you are getting, your average ranking position and your click-through rate.

seo queries

Before we get into analyzing how you can use this data, you need to know that the data in this report is typically delayed by two days. So, if you are trying to look at this data for a brand new site, it won’t work.

When you start looking at this report, keep in mind that by default the report is sorted by impressions. That means that the keywords you currently rank for that are getting the highest number of impressions are at the top of the list, and the ones that get the fewest number of impressions are at the bottom of the list.

If you are trying to improve your traffic, the quickest way to achieve it is to increase your click-through rate. The click-through rate is dependent on two variables: the first is your ranking position, and the second is the text you are using in your listing.

If your ranking is low on the page and your text isn’t appealing, your click-through rate may be as low as 1%.

If your ranking on the page is good and your listing copy is appealing, then your click-through rate could be as high as 40% or even 50% on certain keywords.

You should be shooting for a click-through rate of at least 20% on keywords that are getting thousands of monthly impressions.

As for the keywords to focus on, pick the keywords that are relevant to your business and have the highest number of impressions with a click-through rate of less than 7%. These would be your low hanging fruit. With some small tweaks, you should be able to see big lifts in your search traffic.

The next report that you should be looking at is the “landing pages.”

Landing pages

Similarly to the queries report, the landing page report shows you which of your pages are ranking well, the number of impressions they are receiving, the number of clicks they are getting, their average ranking position and their average click-through rate.

seo landing page

Like the queries report, the landing page report will show you your most popular pages first. The pages that have both the highest number of impressions and the lowest click-through rate are the pages you typically should be focusing on.

Keep in mind that your overall click-through rate in this report will be much lower, typically by 2x or 3x, than the click-through rate in the queries report as this report takes into account all of your keywords instead of individual keywords.

When you look at this report, you will have to cross-reference it with the queries report. It shouldn’t be very hard as your most popular keywords are the ones typically driving traffic to your top 10 landing pages.

What you need to do is plug in the following information into a spreadsheet: a list of the landing pages that have a high probability of driving you leads and sales and all keywords related to each landing page that you are already getting impressions for that have a click-through rate of lower than 7%. Your spreadsheet should look something like this:

seo spreadsheet

But before we get into you how you can increase your search engine traffic, let’s look closely at the third report.

Geographical summary

This report shows which countries your search engine traffic is coming from.

seo geo summary

This is important because if your customers are all from one country, then you should only be targeting that one country. If your customers are from all around the world, then you should focus on targeting the world.

If you want to target just one country, log into Google Webmaster Tools and select your website. Click on the little “gear” icon and then select “site settings.”

google webmaster tools gear

Once you click on the “site settings” option, you should be presented with a screen that looks like this:

google webmaster tools geo targeting

By checking the “target users in:” box, you can select the country you want to target.

If your customers are only located in one country, then I recommend you using this option. If you are selling to people all around the world, don’t choose this option.

If you are targeting people around the world, the quickest way to increase your internal search engine traffic is by translating your website into different languages.

Now that we’ve covered the three reports, let’s look at the most impactful way in which you can increase your search traffic.

Search engine optimization

Pull up the spreadsheet that you made earlier:

seo spreadsheet

First, look at your rankings there. When analyzing your rankings, treat all numbers as if they were between 1 through 10 as Google only lists 10 results per page.

For example, I rank 59 for the term “american express black card”, but I would treat that as a #9-position ranking. For the term “motivational quotes” I rank 390, but I would treat that as a #10-position ranking.

Highlight your rankings and click-through rates in either green or red, depending on the position of the ranking and click-through rate as described below.

Highlight all rankings in the 1st, 2nd, 3rd, or 4th position in green. Highlight all rankings below that in red.

As for click-through rates, highlight keywords that rank in the 7th, 8th, 9th, or 10th spot and have a click-through rate greater than 3% in green, and, of course, use red for scores that are lower than 3%.

As for keywords that rank in the 4th, 5th, and 6th spot, highlight the click-through rate in green if it’s greater than 8% and in red if it’s lower than 8%.

For keywords in the 1st, 2nd, or 3rd spot, highlight them in green if the click-through rate is greater than 20% and highlight them in red if it’s lower than 20%.

In the end, your spreadsheet should look something like this:

seo spreadsheet

By looking at the spreadsheet, you will have a good understanding of the areas where you can improve your search engine traffic.

To increase positioning of the rankings highlighted in red, you can typically follow these link building methods or these on-page optimization techniques. A few of the easy ones are:

  • Make sure you use the keyword or phrase within the landing page text.
  • Make sure you add the keyword or phrase to your title and meta description tag.
  • Add social sharing icons to the landing page to encourage social shares.
  • Use Open Site Explorer to see who links to competing landing pages and then beg those sites for links using this template.

As for low click-through rates, the ones in red mean that your title tag and meta description tag aren’t very appealing. You will have to rewrite them to increase your click-through rates.

By analyzing 63 Google Webmaster Tools accounts, I’ve found that the most clicked-through words are:

  1. How to
  2. [List-related numbers]
  3. Free
  4. You
  5. Tips
  6. Blog post
  7. Why
  8. Best
  9. Tricks
  10. Great

By using those words and phrases within your meta description and title tag, you should see an increase in click-through rates.

Conclusion

I know the process I laid out may seem a bit overwhelming, but it is actually really easy. It shouldn’t take you more than 30 minutes, and you don’t need any experience as an Internet marketer to follow the steps.

Search engine optimization doesn’t have to be complicated. You don’t need to use dozens of tools or spend thousands of dollars to increase your search traffic. Just through Google Analytics and a few free tools you can find low hanging fruit that will help you increase your rankings.

So, what do you think about the 3 Google Analytics reports I used above?

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Comments

  1. This is a great article Neil ! I just had a conversation with someone about a week ago regarding “not provided” as they were looking for some alternative solutions to GA to help them out. I will send them this post to get them going.

  2. Great information Neil! I’ve been looking for a good way to go around the “not provided” lack of information. I’ll go though your process today and see what I come up with.

  3. Thanks Neil sir,
    I was actually looking for better ways to use Google Analytics and your post served my purpose well.

    Thanks again :-)

    Have a look at my blog : http://www.googlersays.com/

  4. Wow thank you Neil! This is just what I was looking for. :)

  5. Awesome post Neil….Great info.

  6. Ujjwal kumar sen :

    No dbout about the article, but it could be better if you would about inside information about the tool.

  7. Hey Neil – Thank you for sharing the awesome keywords to increase the CTR in Google search. Hope to see good results.

  8. This is actually very useful. I don’t think it’s too overwhelming at all! As always with these things you just have to take it one step at a time which you’ve outlined magnificently.

  9. This is really helpful, to be honest. There are so many options and tabs and graphs to keep track of that one can’t help being overwhelmed. But targeting specific reports like you have shown above makes it easier to implement the analytics data.

  10. Thanks Neil, I can’t wait to check this out. A great deal of my keywords are “not provided” which has been very frustrating! I always take time to read your posts, thanks again.

  11. Neil, this is fantastic information!

    I’ve just set it up on one of my sites and now I need to do it on the rest, then dig a little deeper into the reports.

    Thanks for sharing.

  12. Hi Neil,
    Is there any easy way to translate wordpress blog posts into different languages?

  13. The “not provided” fix is solid gold. Thank you!!!

  14. Neil, thank you so much for this article. Vary informative and saved my time.

  15. Well, I know what I’m doing over the next few days! This is great advice. I already know of a few keywords where I rank in the 8 to 10 spots…if I can move up a few spots my traffic should pick up considerably.

  16. Neil, you’re just awesome!

    Every time I visit your blog, I leave with immense knowledge and value.

    Thanks for your continued brilliance.

  17. I had connected Webmasters Tools with Google Analytics; but did not dig up further. Now I feel I can explore it to certainly get benefited. Thanks Neil

  18. Great insight into Analytic Report. Analyzing the results of your marketing done is the best way to correct the mistakes & improve the marketing efforts.

  19. Awesome content again Neil! This is a pot of gold for alot of people.

    Will be reaching out to you soon Neil.

    Deeno
    -Vinimation.com

  20. We were just going over this problem and what to do about it last week in our company. Your information has saved me hours of research.
    Thanks for sharing your wealth of knowledge Neil.

  21. Too! I did not know that in this way, you saved me a mountain of time, thanks Neil!

    Fausta

  22. Great post. Just can’t ignore any single post on QuickSprout. And Neil sir, i must say it is improving and taking larger leaps day by day. You are an SEO Idol :). Thank you for this valuable post.

  23. Hi Neil,

    I filled out the “Set up Webmaster Tools data sharing” form and hit save but when I went to look at the Queries tab it took me back to the same page “Set up Webmaster Tools data sharing”. Did I not fill it out properly?

  24. Hi Neil

    Very Informative & detailed post. Since Google has enabled encrypted search for all logged in users, it has become very difficult for IMs to find out where they are ranking for a search query. This will certainly help us alot.

  25. Neil , if i am not wrong the objective of the post is for geographic ranking promotion through Google analytic , Is not it ?

  26. Thanks mister Neil ! This article was very helpful for my concern and I am waiting for next .

    My respect to you !

  27. Neil –

    What an actionable blog post! Thanks so much for this level of detail.

    Who says SEO is dead?

  28. Just another awesome blog post by you :)

  29. Good stuff Neil – as usual you offer details and practical uses in your posts. I’d love to see more tips on using Google Analytics as I know I’m under utilizing it.

  30. I took lots of notes and then decided just to bookmark this report. I did see a typo at the end though :-). You wrote tree instead of three. That still does not minimize the awesome post though!

  31. Yo Neil, I was aware of the possible connection between webmasters and analytics. However, I didnt do it so far…don’t know why.

    Thanks for posting this because I just linked the accounts and found out some keywords that I never thought would link back so well to my website…

    Are you familiar with Guy Kawasaki and his Enchantment book?

  32. Thanks Neil.

    I was wondering how to do that.

  33. Thanks so much Neil.

    I am really new to Google Analytics and unsure how to get the information out of it. This is a big help and if I can follow the instructions and get the info out then the instructions are
    a) Logically laid out
    b) Explained in plain English
    c) Correct and up to date (hard with Google)

    Thanks again. I’ve subscribed to your newsletter and look forward to learning more!

    Bets Regards
    Ian

  34. Thanks for this Neil. Really appreciate all the content you put out. Really grateful to learn from a pro.

    Do you ever worry about Google having all the info readily available to them. Would you use other analytics software like Woopra?

    I see that in your queries report you are getting many visits from the keyword prostitute, this coming from http://www.quicksprout.com/2010/05/03/do-business-like-a-prostitute I assume. This has got to make you laugh.

    • James, haha I am sure it is because I used that tagline for my post :)

      I don’t worry about Google having all the info. I just worry about how it influenced my bottom line.

  35. That’s the best post I have ever read! Thanks!!!

  36. Hey Neil – you glossed over how to match up the GWT query and the GWT landing page data and marry that together in the spreadsheet.

    Could you kindly expand upon how specifically you’d take those 2 data sets and match/marry that data without making assumptions or guesses?

    Thanks!
    David

    • I first take the top landing pages from the landing pages report. I pick the ones that are relevant.

      I then go through the queries report and do searches manually to see which landing pages those keywords go to. I then add these keywords to the spreadsheets.

  37. Hey Niel,

    I appreciate the wisdom shared in the article. But what exactly is the (not provided)? Does that mean they are logged in to their google account and google is protecting their searches?

    Also with link building, how offend do you reach out to these other blogs? You are well know. So I am sure they link to with you asking.

    For new blogs, how aggressive do you think we should be?

  38. Jane, given what Neil wrote, your 2.80 ranking is your #1. The average position of 26.98 is your #10. You order the rest of them accordingly in between, assuming you are looking at 10 ranking terms in total. Hope this helps.

  39. Thanks for letting me know that you can actually combine the webmaster tools with analytics. Very helpful. Funny you are ranking #3 for the word “prostitute” in your Queries report.

  40. Neil – great post! Putting this to work….is there a way to connect this data to ecommerce data to see which keywords are actually driving sales (and then optimize around that)?

    And what about connecting the data to opt-ins?

    Thanks,
    Michael

  41. Thank you neil for helping bloggers like me who don’t know,how to do seo as diy in a effective way.You have said using google translate is the quickest way to get more search engine traffic.I have tried google translate in my blog which is getting audience from around the world,but the transtion was not perfect.can you please suggest any best translation tool which supports major blogging cms.

  42. Neil can you please which is the best one to use as translator widget google translate or bing translate.

  43. I find the data provided by the Google Analytics Reports very, very useful. The search query data often turns up long tail keywords that are worth pursuing, keywords that I hadn’t thought of before.

    Neil, do you know why there is a slight variation between the data that appears in the Analytics reports and that which appears in the search query page of Google Webmaster Tools? It is a very slight variation so it’s not a big deal, but I have often wondered why. It appears that they are both delayed by a couple of days so the time frame is not the reason.

    Your spreadsheet idea is an excellent one. I already use a variation of it with color coding but hadn’t thought of ranking all positions from 1 to 10.
    Thanks Neil.

  44. Hi neil ,
    Awesome article ..I do want to learn more about advance segments in google analytics . is there any resources available ???

    Cheers !!

  45. Hi Neil,

    Thanks for the great post, however I want to know how can one justify the difference in number of clicks shown through webmaster report and the actual visits shown in “Organic Search” in Analytics.

  46. Hi Neil,

    First Happy New Year!

    Again applied results and tips.

    Thanks for great tips. Keep it up.

  47. Thank you for solving the “not provided” mystery Neil!

  48. “Not Provided” in Google Analytics is really a big pain. You really did a fantastic work here Neil. I’m going to follow this procedure and I’m sure it’s certainly show some useful insights which will help to improve your growth.

    SEO without keyword ranking is like hunting without gun. Thanks Neil for this amazing article.

  49. Hi Neil,

    I follow your blog regularly, and the kind of information you give are just awesome, and it helps us in various ways. We wish you a very Happy and prosperous New Year …

    Cheers,
    Amit

  50. Ramesh Sanapala :

    Thanks for the great insight… Neil! i will do the same with my website…Happy New Year Neil…. Thanks!

  51. Hi Neil, thanks for the great detailed post. By the way, happy new year ;)

    I have a question for you though…I just logged into my GA account, following your indications step by step.
    Concerning Landing Pages (vs Queries), you write that:
    “your overall click-through rate in this report will be much lower, typically by 2x or 3x, than the click-through rate in the queries report as this report takes into account all of your keywords instead of individual keywords”

    I have exactly the inverse statistics though..!! How should I interprete these results?
    Does it simply mean that my landing pages are currently optimized for multiple queries?
    Is there any possible variation in your suggested SE optimization process?

    Thanks for your advice and again, thanks for your high quality posts!

  52. Hi Neil,

    stupid question… I am not clear what it is meant by CTR in this context… I mean, if the page I am looking at is some kind of ad for which I get paid by the click, OK, that’s easy. But instead if I am talking about a “normal” blog post, what would the CTR mean?

    On reflection… is the CTR the number of times my blog post is being displayed in Google using a certain keyword divided by the number of times someone clicks on the link itself? If so, what you are suggesting is to improve the meta text that appears in the Google searches, is that so?
    However, that doesn’t always seem possible as I see the meta text in Google only some of the times. Other times I see an excerpt from the blog post itself. In those cases I would have to edit the blog bost to make it more appealing around where that particular keyword appears. Am I making any sense?

    • A click through is a formula. You take how many times your listing was viewed, such as a blog post that ranks in Google, and put it under how many times it was clicked.

      So if your blog post ranks in Google and was viewed by searchers 100 times, but they only clicked on the listing 1 time, your click through rate (CTR) would be 1%.

  53. A HAPPY NEW YEAR TO YOU,NEIL ! Thanks for your lessons !

  54. Great post Neil, simple direction for low hanging seo fruits. I have been following your posts for a few months now and am very pleased by your vulnerability and sharing. Your work is greatly appreciated.

    Be well,
    Colby

  55. Neil,

    Finally I found your blog in Quick Sprout after 10 days.

    Helpful tips…. I will check with the reports with my site which you have mentioned…..

    Thanks…. :)

  56. You have something new and interesting in every post. I was always wondering how I can target geo specific audience and hurray!! you have shown it.

    Thanks for the post…

  57. Hi Neil

    i am using these tricks before that like google analytics search engine optimization tab and landing pages, but do not focus such analysis that help to improve CTR. Thanks for sharing it.

  58. Neil,

    Excellent approach, one question I may ask about excel sheet – Like is there way to pull report from Google Analytics checking which query landed on respective page ?

    -Sunny.

  59. The accuracy of Google Webmaster Tool queries data can be argued, so I would recommend to consider only queries with more than 10 clicks/impressions.

    One more important point to take in account (that has not be mentioned in this article) is that you need to segment your queries in the search option (web/image/mobile/video) to understand exactly how you rank for those queries. You should not mixed your queries on image or video or web all together !

    • Jeremy, thanks for these extra tips! They are very helpful.

    • This is a GREAT point….however, as far as I’m aware, there is no easy way to segment this data – custom segments don’t work under this report, and in advance search features within the report itself you can only segment by “Dimensions” or “Site Usage”, neither of which offer segmentation by traffic source…..

      I wish there WAS a way to easily segment, particularly between organic and image search traffic, as one client site I’m looking at right now recently got a ton of traffic. It turns out it’s because an image he used on his site is ranking really highly for a very high traffic one word term. Unfortunately it’s pretty unrelated to his overall site topic, so the benefit isn’t as great.

      Any suggestions on how to pare this info Neil? Other than doing it manually, and even then, how do you know which keywords drove traffic from image search, and which keywords drove traffic from organic search (or other forms)….??

  60. Neil,
    What a way to start off new year. I just linked my webmaster tool to analytic and got rid of that “not provided” villain.

    I am patting my back myself since my intuition said me to check your site today :-)

  61. Thank you for sharing this great post.

  62. Hi Neil!

    I’m trying to build out the spreadsheet and I’m trying to follow your instructions.

    You say: “a list of the landing pages that have a high probability of driving you leads and sales and all keywords related to each landing page that you are already getting impressions for that have a click-through rate of lower than 7%.”

    I am grabbing my important landing pages and then matching keywords from the ‘Queries” page in GA.

    Do I add the impressions, rankings, & CTRs from the “Queries” GA report?

    OR… Is one or more of those categories coming from “Landing Pages” report?

    Thanks! Happy New Year!

  63. Yes you can make changes to the title and I have done this with my old posts. With WordPress it shouldn’t change the URLs.

  64. Thank you for this valuable information!

  65. Thanks for sharing these tips.
    It will surely help me to analyze my website traffic much better than what i am doing right now.

  66. Thank you Neil ! for sharing this excellent ideas to increase web traffic. in these days, its hard to generate traffic and being it more expensive.

  67. Really enjoyed this and great timing. Looking forward to applying these strategies to Live Limitless!

  68. Hi Neil! This is the frst time I write in your web, though I been reading it for a while. I am really impressed with your guides, SEO tools, and all your amazin posts, thx for sharing your knowledge, I truly wish you another successfull. As soon as I can afford your course I will surely buy it. Happy 2014 Neil! :)

  69. Nice article

    As for now I am facing the traffic problem on my blog and want to grow the traffic as I got daily traffic of 1000 – 2000 in beween but never get more than this on the odd day.

  70. Good tips, Neil. No sure but I think ‘Queries’ report is the ‘Provided’ of ‘Not-Provided’ just platform changed. By the way thanks for providing the most clicked-through words.

  71. Wow. I’m speachless. What a great post. For the first time in years I feel like I get Google Analytics.

    You are the best, seriously.!

  72. This is just awesome after the google analytics updated 90% of the search data is not provided, this is great. I just did it and found I can actually see the keywords I am ranking for. Thanks Neil

  73. Great information. Actually I had no idea about those fields in google analytics. I will try these tips on my blog for sure.

  74. I though that finding long tailed keywords went out the door with the whole (not provided) thing. But I totally forgot that Webmaster Tools has some info that can be exported. Thanks for the reminder.

  75. Great Post Neil. Very helpful. I don’t dig into Google Analytics as often as I should, as I’m usually too busy developing content and making other improvements, but this is very actionable information.

  76. Another good read Neil.
    On the lighter note, you shouldn’t have displayed the keywords for KISSmetrics :P
    Also, how come you are getting traffic from “prostitute” keyword? :P

  77. After Google emphasized on “Not Provided” it’s really hard to track for what kewords are ranking. But, your suggestion of mix and match of using Google Analytics and Google Webmaster is good suggestion.

    I am also following the same tactics to track the keywords, for which I am ranking. Also, there are few paid WordPress plugins which are handy to use.

  78. I don’t know how much time you have to spent to write such type of well researched topics. When it come to learn SEO, viral traffic strategies, there is null alternative of Patel brother.

  79. Thanks Neil for sharing such a useful information. I have one question that how we can found our pages performing in the search?

  80. Hey Neil,

    Thanks a million for sharing this :). I understand your methods apart from one step which is eluding me! I’ve quoted the step:

    “When you look at this report, you will have to cross-reference it with the queries report. It shouldn’t be very hard as your most popular keywords are the ones typically driving traffic to your top 10 landing pages.”

    My question to you is, how do I cross reference it? I feel as though I would be guessing the queried keywords with the landing pages. Am I missing something obvious here?

    Thanks!

  81. Great post as always. I really like following your stuff and feel comfortable referring people to your blog who are wanting to learn a bit more about online marketing.

    Google Webmaster Tools has an awesome feature I use that is like this.

    Go to your search queries in your Webmaster Tools account and then click ‘Top Pages’, which you will find right next to the tab ‘Top Queries’.

    Then, about half of my pages (the half with the highest amount of clicks!) have a black arrow to the left, and you can click that to look at each query that shows that particular page and you can see exactly how many impressions and clicks it got. You can then copy and paste the data into Excel (I haven’t figured out how to download all the data), and just figure out the CTR and use another tool to find keyword position.

    I’ll take what you said above though and continue to find ways to use the data.

  82. Hey, Neil

    I have been trying to increase my website’s traffic. I have been using websites like – Facebook, Twitter, Google+, Empire Avenue and Quora to get traffic and backlinks to my website, but I have only seen a small increase in the past 2 months. Can you please write an elaborated article on :- “How to get a decent amount of traffic from social media websites and increase user engagement on your website”, so that I can convert those visitors in to subscribers.

    And yes, thanks for the article, I believe writing good content and using the tips that you have given here will increase my website’s Search Engine Traffic.

  83. Helpful Article, thanks!

  84. Thanks a lot Mr Neil for sharing this wonderful article on increasing organic traffic.. It took some time for me to read it fully but it did help me a lot.

  85. Why I dislike your site and why I’ll never buy anything from you:

    Via a search engine, I find an interesting article that is relevant to what I’m working on. I click on the link via Google, and it takes me to a really informative article….

    … which I cant read because a full page ad pops open, asking something ridiculous. I click on the “no thanks” option, trying to read the really interesting article that is relevant to what I’m working on, eager to get at it…..

    …. except I can’t: it opens up another full page ad, asking me something else ridiculous. For the second time, I click on “no thanks”, slightly perturbed at not being able to read the really interesting article that is relevant to what I’m working on….

    … which finally takes me to the article, which is well written, informative and yes, very valuable to me. At the end of which, a smaller pop up box opens up asking, soliciting more services. I try to ignore it, but I can’t. It’s in my face and I’m already regretting going to your site because I can’t easily read the content with this popup dominating the screen.

    So I decide to cut my losses and go back to Google. On the way out I see a feedback page and thought I’d drop you a note. I really don’t know why. Maybe I just wanted to vent, or perhaps since I’ve had a marketing career at one point I’m sympathetic to you and think you should know why I would never spend a dollar learning about SEO tactics via this website.

    That reason summarized: It’s the same reason I won’t go to certain used car lots. If the sales guy is in my face, I don’t want to do business with him. Pushy never works. Funny too: I would like to learn about better SEO…. but no: never from you. I’ll go to another website who take their customer experience more seriously.

    Respectively:

    Jon

  86. Great article. I like the details in using GA – which i plan on going through applying to my sites.

    Also, I would agree with Jon ( not as strongly ) – But, yeah the popups are a little disconcerting. I get why you do it. But, also I am a repeat visitor – Can’t you recognize me as a return visitor but a little easier on me ? It does get annoying. But, I will keep coming back.

    Regards,

    Fred B.

  87. Neil, Thanks for the inputs, will definitely try out. I really appreciate your patience in explaining the step by step procedure.

  88. You Know what man !! i love you thank’you

  89. I am al so agree with all above comments really appreciation work here…

    Online Customer Support Software
    Help desk Ticket Management

  90. Neil, great article. I just have one question for you. With Google now showing PLAs at the top of more and more SERPs, have you seen CTRs on these organic keyword/queries dropping? I’m wondering if I should lower my expectations a little bit for the CTRs in the report I created from your instructions. I know our title tags and meta descriptions could definitely use some optimizing, but I’m still seeing a lot of red on my CTR column.

    Thanks!

  91. Excellent blog. Gained some good ideas to proceed with my SEO project.

    Just curious to know – Whats your take on your website’s “Not provided” information. Is there anything which we can do about it? Please share your thoughts.

  92. Hi Neil,

    Great post. I have a question.

    I am new to SEO and would like to know if there is a way to get a report with impressions in different cities in India. Is that possible?

    In the Geographical report is shows impressions my website got in different countries. We are a web design agency in a city called Gurgaon in India.

    I would love to see how many impressions my website is getting in cities close to Gurgaon, like New Delhi, Noida, etc.

    Thanks :)

  93. Thanks Neil for sharing such a useful & valuable information

  94. I am in fact thankful to the owner of this site who has shared this enormous paragraph at at this
    time.

  95. Neil,

    Great info. I especially appreciate the list of “clickable” words to use.

    My only problem with using the information on Google Analytics, is the data I’m seeing doesn’t make any sense. Or, should I say, any sense to “me”. Let me give you an example. Hopefully you can tell me what I’m doing wrong!

    Today on the SEO Queries page, if I look at the last 30 days, and sort the list by Impressions (most to least), the first 32 keyword rows show semi-random numbers of Impressions (expected), although the Impression counts are often multiples of 5. But, for keywords 33 through almost 200, every single keywords lists exactly 5 Impressions. This can’t be possible can it? Either Google is slow rolling my website by only allowing my site to appear on 5 searches per particular keyword. Or, the numbers are hosed.

    Is this a Google thing? I mean, it seems very strange that some obvious keywords (by obvious I mean I can see myself typing that in) show 5. But also some very obscure keywords (something I would never type in a search bar) also show 5.

    A second whacky stat is if I reduce my query range to the last two days, the SEO Queries page show 15 total clicks. But, the SEO Landing Page show 30 clicks over the same two days. And, if I reduce the range to just one day and choose the Queries page, then, sort by ‘Clicks’, I see 10 total clicks and those 10 are 5 on one keyword, and 5 on another keywords. And, each of those keywords had exactly 5 Impressions (100% click through).

    Are these numbers trustworthy?

    My site is a little over 3 months old if that is information that is useful.

    Thanks in advance for any insight on what these GA numbers are showing me. Or, if you know of some “filter” that is causing the numbers to “look strange”.

    Again, great page of information and I’ll be putting a lot of it to use over the coming days!

    Regards,
    Jaggerware

    • 1. It’s a Google thing. They are estimates and not the true exact number.

      2. The numbers aren’t 100% accurate, but they are better than nothing.

  96. My site is listed above. But its not getting any traffic. May be something wrong with keywords and all that stuff. Any help is appreciated

  97. Thanks for your tips. BTW you have nice ranking for those great keywords ;)

  98. First of all thanks for the bigbang tips :-)
    I have one query that, I’m getting rank 12 for a keyword that has 10000000+ results in Google search. How ever my website is not getting any impressions. Also that keyword is not dead. Need to know the actual fact whats wrong in that :-(

  99. Awesome Neil. U made my life easy. I landed here searching for ” How to analyze click through rate using analytic “. And moreover when ever i saw that connect webmasters account to analytics , i used to leave that page. Finally I connected and these three reports made my problems more clear.

    Thanks

  100. Great info for sure will try it out !

  101. Thank you the dreaded (not provided) stat in analytics helps nothing and this is a great work around. cheers.

  102. WoW .such a amazing article … Neil You are rocking … thanx alot for the great info ….

  103. Getting Not Provided Data from Google Webmaster is really worth full and with this practice I’ve increase almost 30% of organic visits of my website. Thanks Neil.

  104. Wielce sza?owy post, ciekawe wpisy zalecam wszystkim
    lektur?

  105. Great article and easy to follow instructions. However, I enabled the webmaster data tools but no reports showed up. Is this common? Any idea on what could be the problem? Thanks!

  106. Nathaniel Dietz :

    Hey Neil!

    As usual, awesome content – it’s appreciated! I know this was written some time ago, but the option to select a specific geographical target (WMT>Site Settings>Geographic target) is no longer there. Is there a newer way to designate which region you wish to target?

    Thanks!!

  107. Hi Neil – Really great article. I dig the data.

    Question for you though…

    How did you get 370K Impressions and 4,500 Clicks on a post that has an average position of “540”?

    This was taken form your “landing Page” example above.

    Thanks again – and looking forward to your response!

  108. Hey Neil, Thank you very much for the article. I really liked it and also got definite and required knowledge about Google Webmaster and Google Analytics.
    I really appreciate it.

  109. Thanks for sharing your knowledge world wide it is proving very helpful to the new bloggers like me.

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