Don’t you hate it when websites load slowly? I know I do. And to make matters worse, do you even come back to websites that load slow? The chances are, you don’t!
For that very reason, in April 2010, Google started to take load time into account when they rank sites. It wasn’t because you wouldn’t go back to those sites that load slowly… instead saw a trend, in which when they ranked slow websites, you would use Google less. And if you used Google less that meant they would make less money from ads and you would start to use other search engines.
So in that spirit, here is an infographic that explains how load time affects Google rankings, and what you can do to fix it.
Click on the image below to see a larger view:
The easiest way to speed up your website is through Google Page Speed, but sadly it is an invitation only program. You can apply here… but you can’t do much until they accept you.
The way it works is that you switch your DNS to Google’s servers and they take care of the rest. You can easily do this in your domain control panel, such as by logging into Godaddy and telling them to switch your DNS to the names Google gives you. You don’t have to mess around with your current hosting solution, move around files, or anything like that.
Incase you can’t get into Google Page Speed like me, follow the instructions on this blog post to improve your website load time.
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