Don’t you hate it when websites load slowly? I know I do. To make matters worse, do you ever come back to websites that load slowly? Chances are, you don’t!
For that very reason, in April 2010, Google started to take load time into account when ranking sites. It wasn’t because you wouldn’t go back to those sites that load slowly, it was because they saw a trend that indicated that you would decrease your usage of Google when Google showed you slow websites. And if you use Google less and start using other search engines instead, Google would make less money from its ads.
So, in that spirit, here is an infographic that explains how load time affects Google rankings and what you can do to fix it.
Click on the image below to see a larger view:
If you want to figure out how fast your website loads, just put in your URL here. If your site loads slow, the easiest way to speed up your website is through Google Page Speed. Sadly, however, it is an invitation only program. You can apply here, but you can’t do much until they accept you.
The way it works is that you switch your DNS to Google’s servers, and they take care of the rest. You can easily do this in your domain control panel. For example, you can log into Godaddy and tell them to switch your DNS to the names Google gives you. You don’t have to mess around with your current hosting solution, move around files, or anything like that.
In case you can’t get into Google Page Speed like I did, follow the instructions on this blog post to improve your website load time.
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