10 Mistakes You’ll Make When Starting a Business

by Neil Patel on July 26, 2010

business mistakes

Are you thinking about starting a business? Well if you are, make sure you avoid these mistakes or else your business is probably going to fail.

1. Slow and steady doesn’t win the race

Most new business fail because they don’t have enough money. If you move slowly, it will take that much longer before you make your first buck. And even if you are already bringing in some cash, that’s not enough… you have to be profitable.

Time isn’t on your side, so do whatever you can to get your business out there and making money. And I know you probably don’t want to cut any corners, but the reality is, you’ll have to cut a lot of corners to survive.

2. Don’t hire too quickly

Doesn’t it sound nice to kick back, relax, and just watch all your employees do all the work for you while the money rolls in? You know you want to do this, so how do you make this dream come true?

Well, it isn’t by hiring people right away. When you are first starting out you are going to have to do more work than you’ll want to.

Hiring is a great idea, but if you don’t understand what the employees job duties are, how they are going to accomplish their tasks, and what roadblocks they are going to face, you’ll just end up hiring employees that don’t meet your expectations.

Before you hire someone for a new position in your company, make sure you first put yourself in their shoes. Once you understand what they are going to go through, you can then hire someone.

3. Emotions and business don’t mix

Let’s face it, you think with your emotions whether you like it or not. And don’t worry, it’s not just you, we all do it.

You are going to have to train yourself to make decisions based off of logic. Even if your emotions are telling you to do something else, you need to make the logical decision.

Emotions don’t mix well with business because they cause you to do whatever will fix your hurt feelings instead of whatever is the best for the business.

4. It doesn’t matter what you want, it’s what the customer wants

Do you have a cool idea for your new business? Maybe it’s a revolutionary product that is going to change the world, or better yet maybe it’s something that you dreamed about creating since you were a child.

I hate to say it, but it doesn’t matter what you want. You should only be doing what your customers want, as they are the ones who are paying you.

So before you invest too much time and money into a cool idea, find out if your customers really want it. You can do it through surveying them and by trying to understand the problems they are facing.

5. There’s nothing wrong with being in the trenches

Being a CEO sounds sexy, but it really isn’t. Being a CEO doesn’t mean that you get to boss people around and tell them what they have to do. It means that you are responsible for the company’s well being.

And the only way you can ensure that the company is going to do well, when you first start out, is by being in the trenches.

You should be taking with customers, understanding their pain points with your product/service, and even deal with customer service issues. By being in the trenches, you’ll be able to determine what steps your business needs to take to hit profitability.

6. Money doesn’t grow on trees

I know, it technically does grow on trees, but you know what I mean. Because capital is the one thing that new businesses lack the most, you have to be cautious with your spending.

Save every penny you can because you never know when you are going to need it. This may mean that you have to pay employees less than they need to survive, or bargain down your supplier’s prices, even though your supplier is your best friend.

Do whatever you can to save a buck. And don’t be shy, because if you never ask you’ll never receive.

7. The best partner is a business partner

There is only so much you can do on your own. And when you are starting out, you won’t have a ton of cash to hire employees.

So how do you get work done without paying people?

You find a business partner! A business partner will not only work harder than most of your employees, but it won’t cost you a dime to get them… well other than equity in your business.

And if you don’t think having a co-founder is worth it, just for a second think of some of the big companies out there. Now think about whom the company was founded by? The chances are, there were at least 2 co-founders.

8. Stop thinking about tomorrow

One big problem that you’ll run into is that you’ll continue to plan for the future. And although it is typically wise to be prepared, as a new company, there isn’t enough time for you to be thinking about next year, next month, or even tomorrow.

Everyday, you should just be working on things that are going to help make the company more profitable. And that’s it! Don’t waste your time planning for the future.

All that matters is that your company has enough cash to survive, and if you don’t work on achieving profitability, you’re going to be closing down your doors.

9. There’s nothing wrong with asking for help

You’re not a jack-of-all-trades. No one is! You’ll always have questions and hopefully you’ll always be learning how to solve them.

So in the mean time, when you are looking for solutions for your questions, make sure you ask other entrepreneurs. There is nothing wrong with having a few mentors that you can rely on for advice.

The best part about it is that most mentors will do this for free… it’s their way of giving back to the entrepreneur community.

So go out there and look for a mentor, because if you think you already have all the answers you need, you’ll be in for a treat.

10. All work and no play will make you a dull boy

If all you are doing is working, you’ll end up getting burned out. You need to take a break and have some fun so that way when you go back in work, you’ll be productive.

And having some fun doesn’t mean that you have to go to an amusement park. It could be spending time with your family or friends… or better, it could be going to networking events.

Networking events are a great place to meet other entrepreneurs, gain some free advice, and maybe you’ll even end up closing some business deals at these events.

The bottom line

Don’t expect miracles with your first business. No matter what, you’ll make some mistakes, but the key to success lies within learning from your mistakes.

Don’t be afraid of the unknown! We all make mistakes, but what separates the great entrepreneurs from the mediocre ones is that the great ones don’t repeat the same mistakes.

So what other business mistakes do you think people make when starting a business?

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{ 186 comments… read them below or add one }

Adam Singer July 26, 2010 at 2:33 PM

This is great advice Neil – I especially like the bit about hiring too quickly. So many new companies who (by luck or backing) become flush with cash decide to grow their team too quickly without considering building the *right*, passionate team.

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Neil Patel July 27, 2010 at 9:31 PM

It happens and it’s just part of the process I’d say.

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Jim July 29, 2010 at 10:27 AM

Definitely felt “true” to the new business struggle. I’d like to add something that may sound ridiculous, but I’ve learned to stick to it, and that is that THE CUSTOMER IS NOT ALWAYS RIGHT.

If you own a service business, don’t get pushed around by customers. I’m not saying you should be rude, but YOU are the expert, not the customer. If your offering is good, you shouldn’t have to cave to demands of picky customers. Craft a fair offering, build a niche, and get comfy. Do what you are comfortable with. That how I try to run my side-business, http://www.newtontents.com. Thanks!

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Neil Patel July 30, 2010 at 8:24 AM

That works to a certain level. If you customers aren’t happy, then you’re really the one that’ll be stuck at the end.

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AssetProtectionWorldwide.com August 5, 2010 at 1:19 PM

Its true that you don’t have to put up with picky customers, but sometimes its better to bite your tongue, since with no customers, you don’t have much of a business.

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Neil Patel August 5, 2010 at 10:15 PM

I agree, sometimes you do have to bite your tongue when you’re newer in the business.

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john August 21, 2010 at 8:57 AM

This can work until one point, but remember that the customers thinks he is ALWAYS right no matter what you are saying. If you don’t want as a customer anymore you can shut his mouth, but if you still need him you have to agree with him.

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Neil Patel August 28, 2010 at 10:18 AM

You don’t have to just agree to agree, be able to explain and sell.

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Software Testing August 12, 2010 at 12:53 AM

I agree completely with the 10th point. you need to take some breaks in between also which is very important to make you feel rejuvenated.

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Neil Patel August 20, 2010 at 7:12 AM

They help…even a nap here and there ;)

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Mike July 26, 2010 at 2:59 PM

11. Cheaper is NOT always better

This was definitely one of the biggest mistakes I made during the initial roll-out phase. Hiring the cheapest option forced a 2 month development project into a 6 month project and am now faced with a redesign just a few months after launch.

I’m not a technical founder so I knew this was a risk going in. But on the plus side, launching earlier did allow me to have my customers finance this round of design while giving me real-time feedback on the site itself.

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Neil Patel July 30, 2010 at 8:25 AM

Yes I agree.. that you need to realize that going cheaper may end up costing you more in the future.

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john August 23, 2010 at 8:56 AM

You can still go cheap and get quality work done, but this depends on luck. If you are in a hurry you can hire cheap workforce, if you have enough time you can spend it searching for the best option.

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Neil Patel August 28, 2010 at 10:29 AM

You need to be lucky yes and need to understand that’s definitely a numbers game.

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Barry Welford July 26, 2010 at 3:40 PM

An excellent list, Neil, and I’m in agreement with all but one of them. Your #3 suggests you should only use the logical brain. Research suggests there are useful inputs coming from your other two brains and all three must be allowed to exercise their appropriate roles.

The problem with using that logical brain is that many bright thinkers will be caught by the Intelligence Trap as de Bono defined it. Make sure you’re not blinding yourself to some obvious fault in what you’re thinking. You can be too smart sometimes.

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Neil Patel July 30, 2010 at 8:25 AM

Don’t over analyze it ;)

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Daniel - How To Make A Website July 26, 2010 at 3:50 PM

12. Your first plan will never be the one that will make your company profitable. In other words, you’ll inevitable need to adapt and change your strategy along the way.

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Neil Patel July 30, 2010 at 8:25 AM

Right… you’ll constantly change.

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Web Tasarim | John Alden August 2, 2010 at 9:39 AM

That is most definitely correct. It’s always a must to adapt to people’s needs through time. Especially on Internet, things change way too fast :)

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Neil Patel August 5, 2010 at 9:45 PM

Way too fast… that’s why you got to stay on top of it.

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john August 24, 2010 at 2:59 AM

If you are not able to adapt you will not be able to survive. Things are constantly changing and people needs are also changing so you must be able to see these changes and apply them to your business.

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Neil Patel August 28, 2010 at 10:34 AM

People are constantly change because the times are changing, so it’s a definite must to “get with the times”

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Email Marketing Blog July 26, 2010 at 4:27 PM

I’ve been burned out before and I agree with your prevention “medicine” so to speak: Diversify your daily routine to avoid repetition!

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Neil Patel July 30, 2010 at 8:26 AM

Repetition boredom will always be a factor, but learn to make fun with it.

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Jeen Hao | Earn Money Online July 26, 2010 at 4:52 PM

Another great article you’ve here. Simple and straight forward. Love it!

Hiring (outsourcing) is really a good way to get great stuff. Yea, I agree what you’re saying. We cannot make the decision. I’ve written a post on how to save a lot of money while outsourcing. Have a look:
http://onlineprofitguru.com/outsourcing/insider-outsourcing-secrets-that-save-you-money/

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Neil Patel July 27, 2010 at 9:43 PM

Thanks for sharing that, definitely worth while to check out.

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Nima July 26, 2010 at 5:09 PM

I 100% agree with the first (most) and other points.

Slow and steady does not win races.‌ You gotta hit the ground running and be ready to put a lot of work before you see any desirable results.

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Neil Patel July 27, 2010 at 9:45 PM

Awesome, what is it that you don’t agree with?

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Daniel August 20, 2010 at 7:50 AM

I agree wit you :)

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John V. July 26, 2010 at 7:07 PM

Too many people don’t realize that “revenue” doesn’t necessarily mean “profit”. A million dollars in sales stinks if your expenses are regularly $1.2 million.

I like when I hear the infomercials that promise that if you start your own business that you can “set your own hours” and “write your own paycheck”. I always laugh and add “as long as they are LONG hours” and “as long as you write really SMALL at first”.

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Tammi Kibler July 27, 2010 at 7:02 AM

John V – You took the words right out of my mouth. Too many new business owners do not understand the difference between revenue and profits.

I have been offered two partnerships this year that I turned down because the owners could not understand that price point must exceed expenses by at least a penny. Selling more and more and more at a loss (even a teeny, tiny loss) only drives a business into failure faster.

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Neil Patel July 30, 2010 at 8:27 AM

Right, it speeds up the process… of failing.

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Email Marketing Blog July 27, 2010 at 7:25 AM

And an even commoner misconception is that putting a website on the internet will generate recurring revenue for years to come.

Ever wonder why those people still do those “Quit your Day Job” tradeshows at hotels? They push those money making, push button websites while people have no idea the amount of work it takes to create a profitable website.

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Neil Patel July 30, 2010 at 8:28 AM

People underestimate how much hard work is involved with websites. It’s not as easy as 1 2 3.

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Web Tasarim | John Alden August 2, 2010 at 9:41 AM

Exactly!! People always forget things like a striking design, the work involved with SEO to attract customers, and most important of all ROI optimization!

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Neil Patel August 5, 2010 at 9:46 PM

At the end of the day, that’s what counts.

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Software Testing August 10, 2010 at 10:35 PM

Hard work is reallye ssential to start any business.. Every tom, dick and harry can not become a businessman.

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Neil Patel August 20, 2010 at 7:09 AM

Yep… it takes dedication at the least.

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Daniel August 20, 2010 at 7:51 AM

Hard work is the key to success and you will surely get the rewards in long run.

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Neil Patel July 30, 2010 at 8:27 AM

lol… yes that’s very true. Most of those are get rich schemes anyway… they don’t work.

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Justin Popovic July 26, 2010 at 7:29 PM

Wow. Most of these points made me smile because I was guilty of all of them except #5 and #7. I quit a 7 year career to go full time into business for myself about 3 years ago. I did it with almost no plan and pretty much just made it up as I went along. I had a few early wins but a lot of embarrassing mistakes as well. Thankfully I found a way to keep it going and find funds when I needed them. Now that I have some battle scars, I have stopped making all of these mistakes. While I am not mistake-free, you nailed it in this post. Most new entrepreneurs will simply have to go through these things.

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Neil Patel July 30, 2010 at 8:30 AM

Good for you… you’re definitely a prime example of the process. It takes time, effort, energy, and mistakes.

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Black Media Properties July 26, 2010 at 7:47 PM

in point number 5 you placed #talking with customers with #taking with customers or maybe I’m wrong but it reads better with talking. Great post neil. You made some solid points throughout it. Even though some points within the article seem a bit rushed, but I know you’re busy making history so keep the articles coming. #Solid!

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Neil Patel July 30, 2010 at 8:32 AM

Thanks black media properties, I’m glad you were able to pick up the message I’m trying to convey.

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Daniel August 20, 2010 at 7:53 AM

Thats a great post indeed :)

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Samantha Johnson July 26, 2010 at 7:52 PM

Very helpful advice. I’m considering starting a business and this list has given me a lot to think about before going in. Thanks!

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Email Marketing Blog July 27, 2010 at 7:23 AM

Haha, Good luck Samantha, I wish I had this list when I started my first business. Neil’s been through it all, so its great to see what his take on many aspects of being an entrepreneur is.

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Neil Patel July 30, 2010 at 8:33 AM

Well at least you have access to it now ;)

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Neil Patel July 30, 2010 at 8:32 AM

Glad you were inspired, thanks!

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Web Design LA July 26, 2010 at 8:10 PM

Very good points cleared for a business starter. Great things to keep in mind when starting a business. Because a small company cannot become a big venture untill this big things and many small things are kept in mind and implemented.

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Neil Patel July 27, 2010 at 9:47 PM

Very true, thanks for sharing that. You need to get the basics down first.

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tej kohli July 26, 2010 at 9:43 PM

Now this is what you call a profound piece of advice. I liked your blog, more so because I too am a self-made man and that’s why i totally agree with most of the points you’ve highlighted!

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Neil Patel July 30, 2010 at 8:33 AM

Thanks Tej, I only talk about what I’ve done myself.

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Thanh Lu July 27, 2010 at 2:37 AM

Neil, nice list to keep around. What’s your take/approach on finding a co-founder in regards to #7?

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Neil Patel July 27, 2010 at 9:54 PM

Talk to several people before you settle down with someone.

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Olav July 27, 2010 at 3:51 AM

Yet another great post. I’m so glad I found this blog before I started my own company. Now I just need to manage work+school for a year, and then I’ll be able to invest far more time in my company.

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Neil Patel July 27, 2010 at 9:57 PM

Managing your time is the hardest thing to do… you’ll go through a few mistakes, which is okay. Just do your research before jumping into anything.

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Software Testing August 12, 2010 at 7:10 PM

Having a proper research before starting any business venture helps a lot. A lot of thinking/analysis is required how to move ahead.

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Neil Patel August 20, 2010 at 7:16 AM

People think it’s just a night day for making money…. they is just too much more involved.

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SZH July 27, 2010 at 4:01 AM

Finding a great business partner is indeed very essential. If your partner does not shares the same values and ideals that you have for your company, then there will be conflicts.

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Web Design LA July 28, 2010 at 4:37 AM

I have very bad experience for partners. Partners should be chosen very practically and should have professional approach. Personal and professional life should be kept different and both should get mixed. If you think personally you are gone from that very second. But this is not compulsory everywhere.

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Neil Patel July 30, 2010 at 8:34 AM

It should be kept separate, but it’s even better if you can combine the two and actually live that way.

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Software Testing August 17, 2010 at 7:49 PM

Since a small company can not become a big venture untill this big things and many small things are kept in mind and implemented.

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Neil Patel August 20, 2010 at 8:07 AM

Exactly… it takes time.

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Neil Patel July 30, 2010 at 8:33 AM

Yes, in the long run, it especially works that way.

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Dov Gordon | Alchemist Entrepreneur July 27, 2010 at 6:37 AM

Hi Neil,

Slow and steady may not always win the race, but neither does rushing.

There’s an important distinction between RUSHING and feeling a healthy SENSE OF URGENCY.

Here’s the difference, as I see it:

RUSHING: When you try to make things move faster than they’re meant to move. For example, trying to make a sale before you really understand your prospect. Or throwing someone on a job without proper training because you “don’t have a choice.”

A SENSE OF URGENCY: When you’re committed to not let things take any longer than they absolutely need to. All this while acknowledging and respecting the reality that some things do need to evolve, mature and ripen.

I wrote more about this here: http://bit.ly/dACZ7h

Dov Gordon

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Email Marketing Blog July 27, 2010 at 7:21 AM

Rushing isn’t always necessary and I find that the more you try to hurry things along, the less gets done. Focus on the smaller things before you try to go big. :)

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Software Testing August 11, 2010 at 7:00 PM

Exactly!! People always forget things like a striking design, the work involved with SEO to attract customers, and most important of all ROI optimization!

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Neil Patel August 20, 2010 at 7:10 AM

Yeah, which is what counts at the end of the day!

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Neil Patel July 30, 2010 at 8:39 AM

Thanks for sharing that Dov, I’ll take a look. I agree, you can’t “RUSH” something, but you can’t take your sweet time either.

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Plumber Sydney August 3, 2010 at 2:47 PM

An important point to consider is that sometimes slowing down as much as possible and eliminating the unimportant distractions can be the one thing that allows you to complete the most important things faster and more efficiently.

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Neil Patel August 5, 2010 at 9:52 PM

Yeah and it’s hard but always keep your eye on the prize.

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Software Testing August 30, 2010 at 7:32 PM

Yaa even if its hard you should keep trying.

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Brian Kevin Johnston July 27, 2010 at 6:47 AM

Thanks so much for the data…

My experience is, most business’s, (Small) don’t have a centralized process (CRM) for work to flow seamlessly… A Value must be placed on a DB, and making the investment to mirror that value is mission critical… This “clears your mind” to work on relationships… Best, Brian-

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Neil Patel July 30, 2010 at 8:40 AM

You definitely need the right systems in place to run a successful and smooth operation.

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JayKhatri July 27, 2010 at 10:31 AM

The first point that I was not following, even don’t have money. But don’t like to do job anymore. The thing that I follow is to meet people as spread and enlarge my contacts and network. That is really profitable and a sitting reset too.
Thank for the advice now I will not wait for anything and move fast like rocket.

Best Regards

Jay Khatri

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Neil Patel July 30, 2010 at 8:43 AM

Lol, good, Find something you’re interested in and go out there and make it happen.

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sell textbooks July 27, 2010 at 10:44 AM

I think number 3 is an important point. As well as never do business with family and friends(in general). Most of the time it doesn’t work out and can ruin relations. Also number 10, you can’t always make it but you can learn and try again the trick is to never give up!

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Neil Patel July 30, 2010 at 8:44 AM

It’s not even a trick, it’s a belief you must inherit.

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Software Testing August 24, 2010 at 9:30 PM

If you own a service business, don’t get pushed around by customers. I’m not saying you should be rude, but YOU are the expert, not the customer.

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Neil Patel August 28, 2010 at 10:35 AM

Right, your object should be learning how to be able to communicate to your people effectively.

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john August 30, 2010 at 4:08 AM

It is advisable to avoid doing business with family or friends because if the business will not succed you will end-up lossing a friend, or even worse, to not talk again with a familz member.

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Software Testing August 31, 2010 at 7:20 PM

It doesn’t happen every time.

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sell textbooks September 2, 2010 at 10:37 AM

I have seen that happen to so many people. Its a shame.

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Ken Abbott July 27, 2010 at 12:54 PM

I agree with all the above points except for number 1.
As an owner of seversal businesses of the years I believe that you cannot cut corners, a business has to have solid foundations to survive, if that means breaking even or making a small loss in the first year so be it – but get the foundations right first.
Profit is essential for business growth but not at any cost – believe me I speak from experience.
Apart from that I’d say #4 is an excellent point as is # 10.
Good advice is to never give up and always learn from your experiences and mistakes.

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Daniel - How To Make A Website July 28, 2010 at 4:13 AM

It depends a lot on the segment you are in. If you building a business on the web, for instance, you’ll need to act faster, because the environment is changing even faster.

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Web Design LA July 28, 2010 at 4:33 AM

Very much true and I completely agree with you. Internet is changing a lot daily. We have to add something daily so that we can stay in this competition.

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Neil Patel July 30, 2010 at 8:48 AM

If you slack just a little, you’ll be left in the dust.

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Software Testing August 9, 2010 at 10:31 PM

Yaa .. So many bloggers try to achieve this and fail miserably because of lack of SEO or poor content.

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Neil Patel August 10, 2010 at 9:29 PM

Blogging is a lot harder than most people think.

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Neil Patel July 30, 2010 at 8:48 AM

Exactly.

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Neil Patel July 30, 2010 at 8:48 AM

I don’t mean that you have cut all corners, but you can’t just slowly make your attempt. The reason why is because in an industry like ours, if you take too long, someone else will probably beat you to the idea.

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john August 31, 2010 at 2:44 AM

I agree with until some point. If competition is fierce and you don’t have enough time to wait you will have to cut some corners in order to succeed or even survive. There are moments when you have to take it slowly but sometimes you have to move quick because everything is advancing ar a very fast pace these days.

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James July 27, 2010 at 11:21 PM

I’m on my third, this time going it my own and let me tell you it’s a slow crawl.

One mistakes is missing…

When going in with a partner(s), define the terms sooner than later. You will lose an incredible amount of trust when things start to get stressful and not having things reasonably defined will give everyone an excuse to start pointing the finger.

Plus, don’t confuse asking for help with hiring someone. Free or favors can really work against you. Don’t ask anybody to do anything you wouldn’t do yourself, and don’t hand over important tasks to someone who will do it half assed for free when you could drp a lousy few bucks and get it done professionally. Accounting comes to mind…

just my opinions…

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Net Age | Web Design July 29, 2010 at 9:45 AM

Especially accounting! Run a business for a couple of years with slackadaisical accounting and see what fun you have trying to get everything fixed for that audit! I’m speaking from personal experience here!

Also make sure that there is absolute transparency regarding monies and the like when in a partnership. Defining the parameters earlier rather than later in the relationships will save everybody a lot of grief!

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Neil Patel July 30, 2010 at 8:50 AM

Ouch, that sounds like a terrible experience to go through.

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Neil Patel July 30, 2010 at 7:46 AM

Stressful or successful… if you don’t come up with something from the get go, then you’re really just asking for it.

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emory @ clickfire July 28, 2010 at 5:23 AM

I really like this, Neil, especially #3 because it can be so tempting to “fix hurt feelings” when profits are hurt as well. I’m also wondering how #4 applies to an affiliate marketing business that doesn’t have customers in the traditional sense. I guess you could consider advertisers or site visitors to be the customers.

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Neil Patel July 30, 2010 at 8:59 AM

Site visitors …. why are they on your site, what kind of value can you provide

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Software Testing August 8, 2010 at 10:04 PM

Its true that you don’t have to put up with picky customers, but sometimes its better to bite your tongue, since with no customers, you don’t have much of a business.

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Neil Patel August 10, 2010 at 9:25 PM

It all depends on what your standards are.

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Software Testing August 31, 2010 at 7:19 PM

Yaa thanks..

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Al L. July 29, 2010 at 3:24 AM

“You should be taking with customers…”

I think you may want to add an el in that fourth word.

Otherwise, a great list. One item I would add is to be very, very clear about implementation. We wasted a lot of time and effort in our product development because we underestimated the complexity of the task. Put in the extreme: You can’t use a world map to navigate to your local supermarket. You need to map out the route in fine detail and be ready to adjust it based on traffic and road construction. Now we have a product with which we are very pleased, but it took us some time to get there.

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Neil Patel July 30, 2010 at 9:08 AM

Thanks for that, I’ll get it fixed. Yes, it will definitely take time to get there, no doubt about that.

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iphone 4 case July 29, 2010 at 7:54 AM

I have definitely learned to keep my emotions at bay. If you let them get the best of you, you make mistakes that could easily be avoided.

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Neil Patel July 30, 2010 at 9:09 AM

Learning to control your emotions is HUGE. Controlling those alone will get you far ahead of our competition.

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Plumber Sydney August 3, 2010 at 2:44 PM

Keeping your emotions in check is extremely important. It’s understandable how people can get emotionally involved in business given the effort, time and hard work they put in. Having the ability to seperate emotion from business is an extremely valuable skill.

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Neil Patel August 5, 2010 at 10:01 PM

It is a skill… but instead of keeping them separate, learn to combine the two together.

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Software Testing August 8, 2010 at 10:02 PM

Rushing isn’t always necessary and I find that the more you try to hurry things along, the less gets done. Focus on the smaller things before you try to go big.

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Neil Patel August 10, 2010 at 9:24 PM

I agree, you don’t have to rush, but then you can’t take forever either.

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Software Testing August 29, 2010 at 8:49 PM

Thanks for the valuable reply :)

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Sean - Blogging Strategies July 29, 2010 at 9:21 AM

Simply, having proper goal and launch, get started, take action, move will be the most important key to achieving great success in any business. So I believe all that involves in your success is only by the way you think. So if we have control over our mind and with a passion in exploring and implementing various strategies we will be successful!

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Neil Patel July 30, 2010 at 9:19 AM

Narrowing down your focus from everything to something in particular can be huge for your success. Mindset is the key to success.

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Net Age | Web Design July 29, 2010 at 9:40 AM

From personal experience, having been self employed for many years, and having dealt with loads ofs mall to medium sized enterprises through various businesses, ranging from signage to printing and promotional gifts (not to mention websites) I can only but agree on the cashflow issue, especially initially. I’ve seen far too many good businesses flounder because of a lack of capital. Going out aggressively from the word go, and pumping the marketing and advertising is definitely the best approach to get your cashflow rolling quickly.

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Neil Patel July 30, 2010 at 9:22 AM

lol being aggressive is a good idea, but you got to play it smart or you’ll empty your pockets if done the wrong way.

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Web Design LA August 3, 2010 at 8:34 PM

Yes Agree, That’s why all successful people always repeating Words that Work Smart not only Work Hard, aggressiveness with smart idea can produce unexpected result.

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Neil Patel August 5, 2010 at 9:56 PM

Those should be some of the most important words in your vocabulary.

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Software Testing August 25, 2010 at 7:23 PM

Smart work is the need of the hour in todays time and not only hard work.

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Neil Patel August 28, 2010 at 10:43 AM

Hard work is something people already do, you need to learn to work more efficiently and effectively.

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Software Testing August 29, 2010 at 8:57 PM

Yup. You are right… Todays need of the hour is to work more efficiently and effectively.

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Wishal July 29, 2010 at 6:55 PM

The civil engineer quip made me spit my drink out my nose – almost makes me want to switch to milk. I know about these mistakes, yet I made atleast four of them this month. Nº2, 4, 8 and 10. should aim one less each month or summat.

Or for 2X profits next month…

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Neil Patel July 30, 2010 at 8:15 AM

lol, sounds like something a civil engineer would say ;)

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Software Testing August 31, 2010 at 7:20 PM

hehe yaa..

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Carl July 30, 2010 at 6:17 AM

Neil
I would have liked you to include another rule: iteration.

This rule states you should ship and get products out the door sooner rather than later, even though they may not be perfect, then receive the feedback, make changes based on customer responses, then ship again – until you find that product/market fit everyone is searching for.

This isn’t new: Steven Blank and Eric Ries concepts; I believe if implemented would greatly increase entrepreneur success by actually building something someone wants sooner than later.

Good post.
Carl

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Neil Patel July 30, 2010 at 8:23 AM

Yes.. that way you truly understand what exactly you need to do to make this product close to perfect.

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Software Testing August 24, 2010 at 9:43 PM

I believe all that involves in your success is only by the way you think. So if we have control over our mind and with a passion in exploring and implementing various strategies we will be successful!

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Neil Patel August 28, 2010 at 10:36 AM

It’s definitely more easier said than done and at the same time, it’s true.

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Joe @ Making Money Ideas July 30, 2010 at 9:10 AM

Another Great Post Neil!

It reminds me of of Produce Market Business I got involved with last fall. I loved the experience and we followed a similar set of principles. Long story short we rolled $400 bucks in initial produce purchase into just over 50 k in about six weeks. We had a top piece of property and a three way partnership. I didn’t want to do a long term deal with one of them so I’m starting another market in a different town with plans to do 4 more. Same strategy. No employees this year, one business partner, keep it simple on expenses. We’ll drive revenues for 5 years and try to sell before this big food buzz goes away. Either way it all works. Not much for downside and it’s great association. It is also an easy business to staff in our area when we’re ready for that.

Great post.

J. Crawford

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Neil Patel July 30, 2010 at 11:24 AM

At the end of the day, you get what you put in. You definitely got a good return on that investment.

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Software Testing August 16, 2010 at 7:26 PM

yaa the amount of hard work u will put in the more close you get to your success.

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Neil Patel August 20, 2010 at 8:00 AM

The harder you work, the quicker you’ll achieve success.. that’s right!

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Software Testing August 30, 2010 at 7:31 PM

I completely agree. Thanks.

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Chadrack July 30, 2010 at 9:16 AM

Truly great motivating post here. It is indeed wise to remember that making mistakes is not a crime. Use your mistake to better build your business.

Thanks for sharing

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Neil Patel July 30, 2010 at 11:24 AM

It’s not a crime and in fact normal and a part of the process.

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Software Testing August 15, 2010 at 7:32 PM

Yaa making mistakes is a learning curve and try not to learn from the mistakes and not to repeat them again.

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Neil Patel August 20, 2010 at 7:49 AM

That’s the imprortant part of mistakes…. make one mistake learn from it, make two, shame on you.

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Plumber Sydney August 3, 2010 at 2:45 PM

If you aren’t making mistakes then you are working on hard enough problems ;) Making mistakers is all part of hte learning process.

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Neil Patel August 5, 2010 at 9:52 PM

Exactly… well said. Making mistakes is part of the business and if you’re not making mistakes, then you’re not doing something right.

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Online Shopping Directory July 31, 2010 at 6:35 AM

I wanted to thank you for this great information!! I definitely enjoyed every bit of it and I have you bookmarked your blog to check out the new stuff you post in the future.

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Vip Minibüs Kiralama July 31, 2010 at 8:28 AM

I have definitely learned to keep my emotions at bay. If you let them get the best of you, you make mistakes that could easily be avoided…
Thanks..

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Neil Patel August 5, 2010 at 9:27 PM

Exactly… you always got to keep your emotions in check.

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Jeen Hao | Earn Money Online August 1, 2010 at 6:18 PM

I personally think that many people fail because of point 4. Businesses are about fulfilling customers needs. It means demand. If there is no demand, no points for one to supply. We should always do market research before running any business.

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Neil Patel August 5, 2010 at 9:37 PM

Yes, that’s very important for people to understand and it unfortunately ends up being the demise.

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Software Testing August 15, 2010 at 7:21 PM

I have definitely learned to keep my emotions at bay. If you let them get the best of you, you make mistakes that could easily be avoided.

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Neil Patel August 20, 2010 at 7:48 AM

It’s too easy to let them get to you… then you’re in an emotional spiral before you know it.

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Best Ski Resorts August 1, 2010 at 9:40 PM

Extremely useful information. A must read for all entrepreneurs, as this can help avoid common mistakes. I think doing the research first a long way to prepare for the survival of businesses and better preparation growth.Its as with all hand made and learn from failures and successes of others.

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Neil Patel August 5, 2010 at 9:38 PM

When you start progressing in your business, you need to become more careful an clear about what you do.

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Sunny August 4, 2010 at 12:21 PM

I’d have to say there’s one that should have made the list…Conquering Fear.

I just wrote a post about this on my site because I’ve seen so many driven and able-minded people fall into this trap.

People need to learn you can’t let fear paralyze you or worse yet coerce you to choose inaction over taking action. When approaching a new business or other challenge a little bit of fear or nervousness is healthy…You just have to make sure you don’t bottle up your great ideas because you’re afraid to pull the trigger!

That’s my take on it anyway….Great post Neil!

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Neil Patel August 5, 2010 at 10:09 PM

Fear is a great thing… it gets you to feel uncomfortable. Be comfortable with feeling uncomfortable…it helps you grow.

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Neil Patel August 5, 2010 at 9:41 PM

Exactly, that’s why it’s imperative to careful.

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Brett August 6, 2010 at 4:35 AM

2. Don’t hire too quickly:-

I’ve hired Assistance as well as Virtual Assistance and I learnt a valuable lesson that I’d like to share.

A position is simple a a person employed to do a group of tasks.

When the person is an assistance, as in the flesh – standing beside you. You teach them by show, let them do then be available for questions.

A Virtual Assistant (VA) requires more preparation with detailed instructions as you need to email them or call to communication the task.

I personal had the VA sitting around 80% of the time as I did not have time to prepare tasks to send them.

Then the light bulb went off…

Outsource tasks, I don’t need to have someone filling a position, sitting there waiting. Just outsource the 1 hour task, and no more.

The repetitive tasks pay back the fastest, example, If I have a 1 hour task that needs to be performed daily. To prepare the task with detailed instructions takes 5 hours to prepare over say 2 weeks. Then the outsourced task pays back the time invested in 5 days.

Documenting the task may take some time, with screen shoots of where to click on the screen. This is the painful bit and I assume why people don’t do it.

The up side is you can us it over and over again and it cuts training time down by 50%.

Try making a video with packages like Camtasia and send the video or a link to it as the task description. If doing this, level out the log-in and password details so you can reuse the video for multiple people & have the user-name and password on a separate PDF. Change or make new user-name and password for the assistant, don’t give them yours.

Once you have a group of tasks, and the time to do them equals a weeks work – that equals a position.

May I also suggest that once you have a person in a position that they continue to document the tasks, you could even let them outsource them. So your assistant has an assistant.

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Neil Patel August 10, 2010 at 9:02 PM

That’s true, especially when you take that route, you need to be as descriptive and detailed as possible.

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Official Music Video August 7, 2010 at 7:33 AM

Having a partner have a lot of positive sides. The most important to me is that you remain motivated while motivating him.

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Neil Patel August 10, 2010 at 9:10 PM

You need to be both uplifting and inspiring.

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Software Testing August 15, 2010 at 7:21 PM

Can you please explain what you mean by uplifting here>?

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Neil Patel August 20, 2010 at 7:49 AM

uplifting …by not putting people down, but rather making them feel good.

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Sinavlar August 7, 2010 at 7:43 AM

I agree with you at all of them Neil.Esspecially, “There’s nothing wrong with asking for help”.Because if one is rich or fells clever or different himself,he doesnt need any another opinion but it is totaly wrong.I experienced that many times and I did many mistake.After all bad experiences,now I even ask my grandmother for her opinions :)

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Neil Patel August 10, 2010 at 9:12 PM

Hey you never know where you’ll get good advice.

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Web Design LA August 9, 2010 at 9:17 PM

Ya i agree with that. Quick or more Hiring sometimes makes a entrepreneur in difficulty.

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Neil Patel August 10, 2010 at 9:29 PM

That’s why you need to be aware and careful.

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Plumber Sydney August 22, 2010 at 2:15 PM

I agree with this one. Planning in terms of making sure business process and pocedures are clearly defined and documented as well as full and complete plans and documentation for the hiring process itself are both extremely important.

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Neil Patel August 28, 2010 at 10:22 AM

Yeah, it’ll go a long way and it just really depends on what you learn from your experience.

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David Hurley August 10, 2010 at 4:20 AM

I’d offer a bit of advice on the first point, while slow and steady doesn’t always win the race there is some level of prudence that must be shown in plotting a course of action. As a start-up myself I can speak from experience that the first year I rushed things, I had a great product, a great market, and the opportunity/timing was perfect. But my inexperience in the business side of things, and how to properly market and handle things led to some great difficulties. If I had slowed down a little bit and reached out to those that could offer advice and planned things a bit better I wouldn’t be in the position I am in now which is rescuing a company from bad PR and a negative image. Although I still want to push as hard and fast as I can on a new idea, I think there is something to be said for slowing down, taking count, and planning a strong course of action before jumping full force into something.

Just my thoughts, what do you think Neil?

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Neil Patel August 10, 2010 at 9:31 PM

It obviously works in a certain way… just keep in mind that a brand new idea you have today could be old and used by tomorrow…especially with how fast the web works.

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Brian August 10, 2010 at 6:53 AM

Number 5 – “there is nothing wrong with being in the trenches” is very valid. But it is also valid for dealing with your own members of staff.

I once worked with a Father and Son combo. Father left school at 16 to start his own business, which he then sold for millions. Has been a serial entrepreneur since. Son joined Father’s business almost straight out of university.

Neither have ever had a *real* job in my opinion and because of this found it difficult to relate to the feelings and pressures of their employees.

So, I agree with you Neil. But I also think that ‘being in the trenches’ can also apply to being more empathetic to the jobs your staffers do for you.

Brian

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Neil Patel August 10, 2010 at 9:36 PM

It all depends where you’re at and what you’re doing. There are obviously always exceptions.

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machbio August 10, 2010 at 7:04 AM

great list of things.. i am posting after a long break… nice to visit neil’s post.. they are so balancing for your business…
i agree on being in the trenches part.. thats true…

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Neil Patel August 10, 2010 at 9:37 PM

Thanks Machbio, I’m glad you’re back.

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Ret August 12, 2010 at 10:56 AM

Well, as you said, becoming not a civil engineer or having the ability to calculate risks and mistakes is a common mistake for business beginners. To succeed in business, we need precision.

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Neil Patel August 20, 2010 at 7:15 AM

Yes, as well as motivation, drive, and persistence :)

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Daniel August 21, 2010 at 4:01 AM

Yaa along with precision you need to have a lot of patience and determination in order to succeed.

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Neil Patel August 28, 2010 at 10:13 AM

Patience will go along way and one of the hardest skills to acquire.

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Sergio101 August 14, 2010 at 12:30 PM

I like your point about getting a business partner on board. When I started my most successful business I did it all by my self and although the business has been going well sometimes I fell like I’m running out of ideas and I’m totally burn out because after 15 years of hard work I haven’t taken more than 5 days of vacation at the time. The final result is that I hate my business now. I’m talking about a wholesale distribution business that I own, but the good news for me is that I’m now working on my true passion that is building Web applications. Twitterlive is the latest one and has become my favorite pet project.
Cheers Neil.
-S

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Neil Patel August 20, 2010 at 7:06 AM

Well good for you… it’s awesome to hear someone going from something they hate to something they love.

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Luxse August 14, 2010 at 1:24 PM

#3 is a big one. Most people tie their decision too closely to how it will make them feel rather than what produces the best bottom line result. =)

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Neil Patel August 20, 2010 at 7:21 AM

Emotion can be one of the biggest pitfalls for a business owner.

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Plumber Sydney August 22, 2010 at 2:13 PM

I couldnt agree more. There is very little place for emotion when it comes to running a business.

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Neil Patel August 28, 2010 at 10:21 AM

Emotion will only set you back from making proper decisions.

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Venetian Mirrors August 15, 2010 at 8:42 AM

#4, I learned the hard way. I have been working on a SEO company project for a couple of months and there have been a couple of time, where I could have saved a lot of time and energy, if I just have tried to look at the problems, from a customer POV. Often, as an expert, it is easy to forget, how valuable a customers inputs can be.

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Neil Patel August 20, 2010 at 7:46 AM

Well the good news is that you learned from your mistake… that’s what counts.

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Cash Genie August 23, 2010 at 4:31 AM

Again awesome post. I could not think of any other mistake at the level you have talked about in the post.
Neil it is really remarkable that even till this point you are actually replying to almost all the comments.

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Neil Patel August 28, 2010 at 10:24 AM

I always say, if you spend the time to comment on my post, it’s the least I can do to communicate back.

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Patrice August 25, 2010 at 4:31 AM

I agree- it’s alright if an entrepreneur commits mistake. Just make sure that a certain lesson has to be learned and never do the same mistake in the future. Also, if the business has just started then better not to hire bunch of employees rather maximize whatever human resources available like family members who can help doing the business. As soon as the business grows, then it’s time to hire employees.

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Neil Patel August 28, 2010 at 10:40 AM

Yes, the most important thing is that you learn from what you didn’t do correctly.

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Best Ski Resorts August 30, 2010 at 3:19 AM

You can have customers in your home. Too many home business owners have had to find excuses for their home, children, dogs and lawn sprinklers before sitting down with their customers. Setting up the office portion of the house for business only.

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LP August 31, 2010 at 10:12 AM

This is good information and timely since the economy has produced more people who are starting their own business out of necessity. I will link this to my blog.

Thanks for info !

LaVergne

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