How to Use On Page SEO to get More Search Engine Traffic

Even though links and social signals play critical roles in your site’s rankings, on-page SEO remains an incredibly important part of any SEO campaign. In this video I’ll walk you through the process of creating optimized, but not too optimized, pages on your website so that you can get more search engine traffic without having to build one additional link.

Video Transcript

Hey, what’s up everybody? In this video, I’m going to show you some important on-page SEO strategies that you can use to get more search engine traffic to every article that you’ve published on your site.

For the sake of this video, we’re going to assume I’m trying to rank this page for the keyword “how to get backlinks.” The first thing you want to do is use a tool that analyzes a lot of the important on page SEO elements for us. To do that we’re going to use a tool called SEO Workers SEO Analysis Tool.

Just Google SEO Workers SEO Analysis Tool, and this is the first result. When you’re here, scroll down, put in the URL you want to check and the captcha, and click the “Submit” button. When you do that, it’ll send a spider to that page that analyzes the most important on page SEO elements, which we’ll go over right now.

When you get your results scroll down. The first thing you want to look at is the URL of the page. Ideally, you want to put your keyword somewhere in the URL. In this case, the URL is exactly the keyword with dashes, “how to get backlinks.” If you don’t want to do that, you can just include your title as the URL. So, it would be “how to get backlinks” with Guestographics. You can include the month and year along with your keyword or month and year in your title, whatever. It doesn’t really matter that much as long as the URL does contain your keyword somewhere.

The next thing you want to do is skip right here and click on the “Meta Tags Analysis Area.” What that does is, it shows you the title tag as search engines see it, and this is the most important on-page SEO element. Make sure that your keyword appears in the title. In this case it does, “how to get backlinks.”

Whenever possible, when it makes sense for you at the title of your article and for users, you want to put your keyword early on in the title. You don’t want to have it where, you know, “Do you want more search engine traffic? Then you need backlinks. Here’s how to get backlinks,” at the end. You want to put it somewhere towards the beginning.

This also checks to make sure that your title tag isn’t too long. If your title tag’s too long, that’s another problem with putting a keyword at the end. Sometimes they won’t even count the characters after a certain point. Make sure you have a title tag that’s below 120 characters and that has your keyword in the beginning.

Next, we’ll scroll down to the meta description tag. The SEO world is kind of divided to whether or not this tag matters any more. I think it matters a little bit, so I always just write a unique one just to make sure that it sounds good. That’s really all I’m looking to do, and include your keyword once in the meta description tag.  It probably doesn’t make much of a difference, but I at least like to present an enticing description tag to increase the click through rate in the SERPs themselves.

Now, I just scroll down and skip all this stuff. The meta keyword tag doesn’t matter. The keywords and key phrases doesn’t matter, because that’s all keyword density stuff. These are the URL’s. Again, the keywords.

So, you scroll all the way down until you get to the heading and phrase elements area of the page. You want to make sure that the <H1> tag includes your keyword. The easiest way to do that is to make the title of your post an <H1> tag. So, “how to get backlinks” with Guestographics, in this case it includes the keyword. You also want to look at your <H2> tags, which are usually subheadings in an article and see if you can get your keyword to appear at least in one of these. That’s really all that matters from the SEO Workers SEO Tool Analysis.

Now, we’re going to go to the post itself and use our heads, because there’s no tool that can look at some of the stuff we’re going to look at now or any tool that does. The first thing you want to look at is where they keyword appears first in the document. We obviously have the keyword in the title, which also happens to be the <H1> tag, but whenever possible and when it makes sense to users you want to include your keyword somewhere in the body of the article up top.

In this case I did that here in this sentence where it says, it may happen behind the scenes but some people know “how to get backlinks” with ease. It includes the keyword “how to get backlinks.” As you can see here, this flows naturally and this is probably how I would’ve written it even if I wasn’t targeting that keyword. If it doesn’t make sense for users don’t include the keyword at the top or in the document at all if it only makes sense in the title. That’s the most important thing.

Next, you want to include multimedia in your posts. Whether or not Google actually values this directly no one knows, but I’ve found that posts that contain multimedia like pictures like this, like screenshots, and videos tend to increase engagement metrics. More people tend to spend more time on the page, the bounce rate is lowered, and things like that. Those are things that Google does pay attention to when ranking your page. So, whenever you include a post make sure to include as much multimedia as possible that makes sense.

Next, you want to make sure that you’re including outbound links in your article. As you can see, here is a sentence. Now check out the link profile of the page that published it. This is an outbound link to a related site to help the user understand what I’m talking about. I also included here Neal Patel. I mentioned him and how to link to his Twitter page. Here’s a link to Visual.ly which is an authoritative page.

Just make sure you’re linking out, let’s say, about five times for every thousand words. That’s not a hard and fast rule. There are some posts where it doesn’t even make sense to link out, and there are some where you link out more. But, if your entire site is only internal linking, that doesn’t look very natural and it doesn’t look like you’re a very participative member of the web that Google likes to see. So, just link out where it makes sense to related sites.

One word of warning, you do want to be careful about who you link out to. Obviously, you’re not going to link out to any shady sites. But, whenever possible, link out to authoritative sites like Twitter, like Quick Sprout, like Visual.ly, just sites that tend to have a lot of trust with search engines to show them that you’re someone who knows to reference the right sites.

The last thing we’ll talk about is right here. You want social sharing buttons prominently placed on your site to make sharing easier. This isn’t exactly on page because social signals are kind of off page, but it is really important to put these somewhere prominently. I see a lot of people hide their social icons, like tiny, tiny at the top here. By the time people read them, they get halfway down, maybe at this point they say, “Hey, this is cool. I’m going to share this.” You want this somewhere where they can always see it and share.

So, I usually put one at the side and then I give them another option to tweet at the bottom right here. You can include Pinterest or other things that might make sense for your vertical, but you should definitely make sure you have at least Twitter and Facebook prominently displayed, and preferably Google+ and maybe LinkedIn or Pinterest.

So, that’s it for on page SEO. Thanks for watching, and I’ll see you in the next video.