How to Get More Traffic From Social Media With Social Snippets

Ever see those posts on social media that have cool-looking images and videos? You may not know that you don’t need any software or premium accounts to do the same thing for your social posts. In this video you’ll learn how to get more traffic from your social media posts using Social Snippets that you can use on sites like Facebook and Twitter.

Video Transcript

Hey, what’s up everybody? It’s Brian Dean from Quick Sprout. In this video, I’m going to show you how you can get more traffic to your blog, posts, and social media by taking control of your social snippets.

What are social snippets? Let’s say you wanted to share this blog post “How you can use your marketing to close a business deal on Facebook.” You copy the URL, head over to your Facebook page, and paste the URL here. It’ll show you a social snippet which is made up of an image, a title, and a description.

It’s the same story at Google Plus. When you click “share” and paste the URL, it shows a social snippet which in Google Plus’s case is only made up of an image and a title. There is no description on Google Plus.

It is the same thing at Linked In. Where you share a blog post or any page, it shows an image, a title, and a description. This is important because the click-through rate of your social snippet largely depends on your title, description, and image.

Depending upon what site people share content on, it shows a different image, title, and description for your social snippet. For example, this post from Quick Sprout that we shared on Linked In shows an image from the blog post which is what we want. But when that same post from the same URL is shared on Facebook, it shows two images from the side bar which we don’t want because that doesn’t represent what this content is all about.

That’s why you want to take control of your social snippets so you know what image, title, and description is going to be shown when people share content in social media. To do that, you want to head to your blog editor, WordPress or whatever it is you use, and you want to make sure you have a meta title and a meta description set up on that page. If you use the WordPress SEO plug in, it automatically transforms your blog post title into a meta title, so you are good.

You also want to make sure that you have a meta description in place because if you leave this box blank and your page doesn’t have a meta description, most social snippets will just show the first few sentences of the blog post like here on Facebook.

That can be good, and that can get you some click-throughs. The first few sentences of a blog post are usually designed just to get people to read the rest of the post and not really designed to get people to click through.

You want to write a meta description that’s going to invoke some curiosity and some benefits so people will click through when they see that description in a social snippet. You want to put something like, “Want more customers? Learn how remarketing can make it happen.” Make something that is brief so it can fit within a description part of a social snippet and is enticing so people will click through.

You might be wondering, “What if I want a unique title and a unique description just for social snippets?” By default, when you use this meta description it appears in social snippets, but it also appears in search results. But what if you want something just for social snippets? If that’s the case, you can easily set that up using something called the Open Graph Protocol.

It sounds a bit confusing and technical, but it’s actually really easy. You can set it up using a WordPress plug in. To do that, head back to your WordPress dashboard, hover over “plug-ins,” click “add new,” then type in “WP Open Graph,” and click on “search plug-ins.” Then install WP Open Graph just like you would any other plug in.

When you do, you will notice a new area added to the bottom of your WordPress editor called “Open Graph Data.” This shows you a nice little sneak preview of what your social snippet will look like. It shows your title, the description, and the image. So if you want to add a unique title or a unique description, you could just type it here. Then when you scroll to the top and click “safe draft” and then scroll to the bottom, you will see that the social snippet took the description from your Open Graph description, not the meta description which is what you want.

Once you have your social snippet title and description set up, you want to make sure that it’s showing the right image on social media, because as we saw when we shared this Quick Sprout post on Facebook, it showed two images from the side bar. So what we want to do with our Open Graph data is to tell Facebook and other social media networks to show this image.

To do that, scroll up and set a featured image for the post. Click on “set featured image” and then choose whatever image you want to include on your social snippet. Then click “set featured image,” and that will be your featured image and also the image that appears within social snippets.

Lastly, you want to test to make sure make sure social snippets are set up OK with Open Graph. To do that, publish or update your post with the changes that you made. Then click “view post” to get the post URL, then copy the URL, and paste it into Facebook or whatever other social media site that you want to use, and choose the image that’s best for that post. It will now include the featured image that you set as an option.

So, that’s all there is to taking advantage of social snippets to get more traffic to your blog post and social media. As you can see, it takes a little bit more work up front, but it can pay off because you are going to get more people that actually visit your site from social media.

Thanks for watching this video, and I’ll see you in the next one.