How to Get More Engagement From Your Facebook Fans

It’s one thing to publish posts on Facebook. Anyone with a PC and an internet connection can do that. But if you want people on Facebook to actually engage with you and your brand, you can’t just post the same old stuff. This video will show you how to turn your Facebook likes into a loyal following by tapping into Facebook Insights, open loops, images and re-publishing. If you want more likes and comments on your Facebook posts, this video is a must-watch.

Video Transcript

Hey, what’s up everybody? It’s Brian Dean from Quick Sprout. In this video I’m going to show you how you can increase engagement with your Facebook fans. As you know, Facebook is a great way to generate traffic. But, it’s also a fantastic opportunity for you to engage with customers, clients, and followers.

The first way to do it is to get more people to actually read the content that you post whether it’s your own content or other people’s content. A fantastic way to do that is to create open loops on your posts. Open loops are basically where you give a hint to what’s in a post but don’t explicitly state it. That’ll peak people’s curiosity and make them more likely to click through.

For example, if I was going to share this post by Neil at Quick Sprout, ‘Why Every Business Should Blog,’ I could just put ‘great post by Neil, really good stuff.’ But, that’s really generic, and when people see hundreds of pieces of content in their feed that’s not really going to stand out. But, if you put something like this, ‘point number three is insane, I need to start doing that more often,’ people are going to be like I wonder what point number three is. They’re going to be much more likely to engage, share, click through, etc.,  which are the things you want when you publish something on Facebook.

The next strategy is to mix up what you publish on Facebook. If you’re always publishing blog posts people are going to get kind of tired of that. If you want to get more engagement you should catch people off guard a little bit by publishing videos, slide show presentations, podcasts, things like that.

Storify does a great job at that. If you want to see Facebook marketing done really well head over to Storify’s Facebook page. You’ll notice that they publish all sorts of different stuff. They have something like this which is just kind of an image and a little anecdotal story, links to different articles that they have on different sites just like a normal Facebook post. But, they also occasionally publish a massive image like this. This is just cool. You can see that it has 116 likes, 6 comments, and 40 shares – just from a picture.

Depending on what industry you’re in you don’t just want to publish content, blog posts all the time. You want to post different stuff – videos of you, questions, just text based stuff about what you’re doing in your life, things like that. Because then when people see that they’re going to say hey, this is a real person. They’re publishing cool, different stuff all the time. They’re not just randomly sharing the same stuff that they shared on Twitter.

The next strategy is to share older content that newer followers may not have seen. Derek Halpern at Social Triggers does a great job of this on his Facebook page. Every once in a while he’ll just post something that is a blog post or a video from maybe a year or two ago.

Because it’s new to most people that have just been introduced to his site, it actually adds value to a large part of his audience. Even people who are older fans who may have seen the content have probably forgotten about it if it’s over a year old. So, it’s a great way to increase engagement because people are either reminded of the content or they see a new piece of value adding content that they would’ve missed.

For example, if Neil wanted to do this he could take this ‘Marketer’s Guide to Pinterest’ which is one of the most popular posts at Quick Sprout from 2012, give it a little update, and then post it again on Facebook. All the followers that Neil has gained since 2012 are probably going to see this for the first time.

You’re going to get a lot of engagement on Facebook because it’s almost like publishing a brand new piece of content. You can do the same thing for the older content on your site.

The next strategy is to use Facebook insights to see what types of posts your followers tend to engage with most. To do that, head over to your Facebook page while you’re logged in and click on see insights. Then you want to scroll down and look at your five most recent posts. Then, see which posts tend to have the most engagement as determined by clicks, likes, comments, and shares. If you see that one post or one type of post tends to get a lot of engagement you probably want to use that type of post more often.

For example, if you publish other people’s content like infographics and you find that they tend to do really well, and then you publish a thought or something like that that you had about your industry and it didn’t do so well, maybe you’d want to do more content sharing and less thoughts about your industry, or vice versa if people tended to really respond well to your thoughts and insights.

Next, you can add apps to your Facebook page to increase engagement. For example, at the Quick Sprout Facebook page you’ll notice in addition to likes which is the standard app that Facebook automatically adds to your page Neil’s added a photos app. When people visit the page for the first time and say hey what kind of photos are here, and they take a look, they can see a lot of cool new content and images that they probably wouldn’t see if they just looked at the feed. This is a really nice way to increase some engagement very, very easily.

It’s really easy to add Facebook apps to your Facebook page. To do it just head over to your Facebook page when you’re logged in. Click on this little arrow button which will open up all the apps that you might have. Then, click the plus sign. Then, click on find more apps. There are all sorts of different apps that you can add depending on what industry that you’re in or how you want to engage your audience. You can shop around, find an app that makes sense for your followers and your business, and then add it to your Facebook page.

Finally, you want to upload videos directly to your Facebook posts as opposed to just copying and pasting a YouTube or video URL. Let me show you what I’m talking about. Let’s say that I wanted to share this video from Neil Patel’s Quick Sprout YouTube channel. I could just copy the URL, head over to my Facebook page, and then paste the URL here. There’s nothing really wrong with that. But, several industry studies have shown that this type of posting of videos on Facebook gets significantly less engagement than when you directly upload a video. How do you do that? Well, all you have to do is click on photo and video. Click on upload photos and video. Then, upload the video directly.

When you do that you’ll actually get the video directly in your post which means people can watch it without having to leave your Facebook page. When they click on it it opens a little window where they can actually watch the video and comment and engage with that content, as opposed to when you copy and paste a YouTube link they actually go to YouTube where they can’t really interact with your Facebook page. This is just a little trick. It takes a little bit more effort, but you can usually get a lot more engagement from your videos when you do that.

That’s all there is to getting more engagement from your Facebook followers. As you can see, the key is to publish several different types of content and then to use Facebook insights to see what works best for your followers. Thanks for watching this video, and I’ll see you in the next one.