How to Find Long Tail Keyword Ideas

You probably already know that long tail keywords are great for small businesses because they tend to have much less competition than high-volume head terms. In this video I’ll teach you a few techniques you can use to find long tail keywords ideas that the Google Keyword Planner tool won’t show you.

Video Transcript

Hey, what’s up everybody. In this video I’m going to show you how to find long tail keyword ideas. Obviously, using the Google Keyword Planner you can find some keyword ideas that Google gives you. But, the challenge is finding which keywords to put into this box. Obviously, keywords that are closely related to your business are very easy, but sometimes there are lateral keywords that you might not have thought of. Google isn’t usually going to suggest those keywords using the Keyword Planner, so you have to go outside of the Keyword Planner to find them. That’s exactly what I’m going to show you how to do in this video.

The first place to look is Google itself. Head over to Google and put in your target keyword. We want to see what Google suggests. In this case, they suggest things like backlinks checker, backlinks indexer, backlinks SEO, and this is all based on search volume. So, these are potential keywords that you might want to go back, put into the keyword planner, and see what their search volume is, their keyword competition is, et cetera.

You can also search just for your target keyword in Google and then scroll to the bottom. You can see this area in here called searches related to your keyword. They usually only give eight results, but a lot of times these are keywords that don’t appear in Google Suggest and don’t appear in the Google Keyword Planner tool. So, you can enter these back in that planner tool and see what their search volume is.

Now, I’d already mentioned Google Suggest. If you want to scale this up you can use a great tool called Ubersuggest. Ubersuggest is located at ubersuggest.org, and it’s very easy to use. You just put in your target keyword, in this case backlinks, and put in the captcha here, then click suggest. What this tool does is it scales up the process of using Google Suggest, you know, backlinks checker. What it does is it would search with the letter A, so backlinks API, backlinks and SEO, and then B. So, instead of doing this one by one it does it at scale for you. For example, we have backlinks A. These are the results that we saw. Backlinks B.

Now, a lot of these aren’t going to make sense. If you scroll down a lot of times the numbers, like backlinks 2011, is obviously a keyword you don’t want to search for and don’t want to target. But, for example, maybe backlinks removal tool might be something, or backlinks removal. You could do an article about that and write that keyword. So, this is a great way to find keyword ideas.

Again, with any keyword that you find using these outside tools you do want to go back to the Keyword Planner and see what their search volume is. Because some of these keywords don’t get a lot of search volume. So, before you put the effort in you do want to double check and make sure there is some significant search volume there.

Another great free tool to use is WordStream. WordStream has proprietary software to figure out search volume and competition and things like that. We’re just going to use it to generate keyword ideas. It’s very simple. Just head over to wordstream.com, enter your target keyword, and click on get keyword ideas. This tool just gives you additional keyword ideas that maybe hadn’t come up in the other tools including the Google Keyword Planner, like quality backlinks, permanent backlinks, Google backlinks, and they give you so many. These are great because you can take these and then enter them back into Google, the keyword suggest feature, or Ubersuggest, or the keyword tool. This is another great way to generate keyword ideas.

Another tool that I really like is called Wordpot. Head on over to wordpot.com, enter your target keyword, and click search. This will give you some other keyword ideas that maybe didn’t show up in the other tools. I already see some, like how to build backlinks fast, where to buy backlinks if you’re into that sort of thing, and free PR backlinks. These might not be keywords that you want to go after, but, again, they’re more for idea generation that you can put back into this box and then sort them by search volume and competition and things like that.

Another great place to go for keyword ideas is Twitter Search. Head over to Twitter and put in hashtag your keyword, or a keyword related to your niche that tends to get a lot of search volume. Then, click on search. When you do that you’ll see a lot of results that come up with that hashtag, for example, how to get backlinks. That could be a potential keyword like that right there. Or, why links remain crucial to SEO success. So, link building. A lot of times they put other related keywords in hashtags, and these are keywords that you could put back into the keyword tool. It looks like link building is something that I hadn’t really seen a lot using the keyword tools, but using Twitter Search I see it associated with backlinks a lot. So, this is another keyword that we might want to go after or use as a seed keyword in the Keyword Planner.

Finally, we can use Google Trends. So, just google Google Trends, and this is obviously the first result. You put in your target keyword, click the magnifying glass button, and it’ll show you the trends over the last, in this case, almost 10 years of that keyword. As you can see, interest has gone up and it’s kind of gone down, and it’s been all over the place.

We’re not really using this to see keyword volume. We’re going to use it to find ideas. What we want to do is scroll to the bottom. Under this related terms it’s default to top, and this just means the most popular terms that are somewhat related. You can sometimes find some really great keywords here, like WordPress. Obviously, that’s not a keyword we would target, but maybe something like WordPress SEO would be something that’s laterally related and wouldn’t show up in a tool. You want to click on the rising button. This shows you keywords that are rising in search volume, like Joomla SEO. Joomla is a CMS that’s an alternative to WordPress. This is an article that you might want to build an article around, or you can use it as a seed keyword.

This is another great way to find keywords that don’t appear using the other tools, and you also get some trend information to see that maybe the search volume doesn’t show up as very high in the Keyword Planner, but considering it’s a breakout keyword according to Google it’s one you may want to target to be a little bit ahead of the curve and ahead of your competition.

Keyword research is really important. This seems time consuming and it kind of is, but it’s really important to find those keywords that don’t show up in this tool. Because those are the keywords that everyone is going after. If you can find some keywords that your competition doesn’t even know about you can steal a lot of their traffic, because they don’t know to even go after that keyword.

Thanks for watching this video, and i’ll see you in the next one.