How to Find High Volume Keywords that Aren’t Competitive

Having the Google Keyword Planner tool open in one tab, and Google’s search results in another tab is an effective, but not very efficient, way of finding low-competition keywords. This video will show you a few pro tools that you can use to find low-competition keywords that your competition doesn’t know about.

Video Transcript

Hey, what’s up everybody? In this video, I’m going to show you how to use two very cool professional keyword research tools that you can use to find high-volume, low-competition keywords for your SEO campaigns.

The first one I’ll talk about is Moz PRO. When you sign up for a Moz PRO account and login, this is the page that you’ll see. To access the keyword research tool, click on the “Research Tools” button at the top of the page. Then, under where it says “Keyword and Ranking Tools,” click on “Keyword Analysis.” Then you want to enter keywords related to your industry. So, if you were in the baking or cooking niche you’d want to put things like ““baking tips”,” “how to bake a cake,” et cetera. You want to put as many as you can to get as many ideas as you can.

For the sake of this video, I’ve already run an analysis on the keyword “baking tips.” This gives you a nice little overview of the keyword difficulty and the search volume in Bing. If you want to get more detail, click on the “Analyze” button here. This local and global search volume data is not that valuable because it comes from Bing. This is just to give you a relative idea of the search volume for each keyword. This is not actually reflective of the traffic you’ll get if you do rank for this keyword, because this information comes from Bing.

What you do want to pay attention to is this keyword difficulty score here, and in the case of “baking tips,” it’s considered moderately competitive at 47 percent. So, if you have a domain that’s not very authoritative, or this isn’t a keyword that you can easily monetize and turn into customers and leads, you may want to go with a different keyword that’s less competitive.

To get even more information, you can see the top ten ranking pages for “baking tips.” This shows you the page authority and domain authority for the top ten results. If you see, the bars for most of the results are over here in the 90’s and 70’s. This is a more competitive keyword, obviously, than if all these bars are very short.

Now, if you want to get really drilled-down information you can scroll down to this area where it actually shows you the top ten results for that keyword, including the URL. So, if you see a lot of competitive domains here, like Wikipedia, About.com, .govs, .edus, domains that Google loves to rank, that may be a red flag that that might not be the best keyword.

You can also get information about the page authority and the domain authority of each page as well as how many pages are linking to the pages that are ranking and how many pages are linking to the domain as a whole. Generally, you want to see these numbers across the board as low as possible, because that means it’s significantly less competitive. This is a great tool if you want to get a quick and dirty analysis of a particular keyword.

The next tool I’ll show you is known as SECockpit, from swissmademarketing.com. This is a more robust tool. If you’re going to be doing a lot of keyword analysis or you’re looking for a niche to enter, this is the tool that I would recommend for you.

Once you make an account, login, and this is your dashboard. You want to click on “Start Keyword Search.” Here’s where you’d put a keyword, like “baking tips.” To get the most amount of keyword ideas, click on “Google AdWords Synonyms.” Leave all this blank. Click on “Save and Close.”

Because this analysis takes a while, I’ve already done it. We’re just going to go right to the analysis screen. This is what you’ll see when the SECockpit has done its thing. The first table is the niche column. That is basically a ratio of the search volume to competition. If the bar is very low, that means that there is a lot of competition and not much search volume, versus when it’s all the way to the end or in the middle. That means there’s less competition and more search volume. This is a nice little ratio to see which keywords you should be targeting.

Then, monthly searches is the exact amount of searches from Google. Rank one to ten is the competition. So, the green bar is really just this divided by this. It’s very straightforward [in] the competition one to ten, and the cost per click in Adwords, which is a nice proxy indicator of how well you can monetize this particular keyword.

If you want get more information on the keyword, just click on it and it’ll open a new tab. What it will do is very similar to Moz. It’ll show you the same information, but it gives you some other things, like the juice links, which are links that are considered especially powerful, the total number of links, and then some social sharing information here. If you want to drill down into particular keywords, you can get this information pretty easily by clicking, similar to like you did with Moz.

I just want to show you one more cool feature of SECockpit that I haven’t found [any], and it’s the sniper column. To add something as a column, just click here at the end. Under columns, click on “Top Ten Sites Sniper.” What that does is it shows you keywords where a so-called low competition page exists. If there’s e-zine articles, hub pages, Squidoo, or those content mills ranking for the keyword, in the opinion of SECockpit, and I agree, that’s usually a keyword that’s somewhat easy to rank for or that’s why that page is able to do it. You can add a little icon here.

That can be another way to determine certain keywords that you can target and maybe rank for very quickly, depending on the authority of the domain and how well your page is optimized for that particular keyword. That’s another cool feature that I like in SECockpit that I haven’t seen any other tool have so far.

That’s it for keyword tools. I would say both are good, depending on what you’re looking for. If you just want quick information to see how competitive a keyword is, Moz is much easier to use. But, if you want more robust reporting and more in-depth detail, SECockpit is the tool I would recommend.

Thanks for watching, and I’ll see you in the next video.