How to Build an Email List With Facebook

I don’t need to tell you that “the money’s in the list”. But what you may not know is that the #1 social network on the planet — Facebook — is an untapped source of emails to add to your list. Here you’ll see how you can easily integrate a 3rd party email marketing service like Aweber or GetResponse into your Facebook marketing campaigns so that you can collect new leads for you directly from your Facebook page.

Video Transcript

Hey. What’s up everybody? It’s Brian Dean, from Quick Sprout. In this video, I’m going to show you how you can build your email list from your Facebook page. Let me show you an example of what I’m talking about. If we head over to Social Triggers, which is Derick Halpern’s Facebook page, and you click on this little Free Updates app, it actually takes you to a squeeze page where you can enter your name and email, and sign up without having to leave Facebook. In this video, I’m going to show you how you can do the same thing for your Facebook page.

Your first step is to actually install the app that allows you to do this. I’m assuming for this video that you’re using AWeber. Even if you’re using a different email service provider, the steps are pretty much the same. Your first step is a search for ‘AWeber Facebook opt-in’, ‘Mail Chimp Facebook opt-in’, or ‘Get Response Facebook opt-in’, whatever email service provider you happen use. In the case of AWeber, the first result is the right one, so you want to click on the result that says ‘How do I add an opt-in form to my Facebook page?’

Next, scroll down to the first step and look for this link that says Add the AWeber app, and click on that, and then click on Add App to Page. Chose the Facebook page that you want the app added to. Once it has a little checkmark next to it, you know that that’s the page that it’s going to add it to, then click on Add Page Tab. Then when you head back to your Facebook page, you’ll notice a new app that’ll show the logo of your email service provider, and it’ll say something like ‘Email signup’. Obviously, this isn’t very attractive and it’s actually not functional yet, so what you want to do is click on this so you can configure it. Then click on the Configure button, and then click on Allow Access.

Next, it’s time to choose the list from your AWeber account that you want to collect emails on. You can do that easily by choosing the list using the dropdown menu, or you can actually create a list just for Facebook, if for example, in your auto-responder you want to include a message that says something like, ‘Thank you for signing up for my list on Facebook.’ If not, you can just choose one from the dropdown menu, or you can create one by clicking on Create and Manage lists. Once it’s created, it’ll appear here in the dropdown menu.

Next, you want to select a web form. Depending on the list that you chose, you’ll have different options depending on the web forms you’ve already setup with that list. If you want to make sure that it looks okay before you actually incorporate it into your Facebook page, just click the Preview button, and you get to see what your opt-in form will look like on your Facebook page. Obviously, this is default AWeber opt-in; it doesn’t look very attractive. You want to customize this so it looks good for your Facebook page. To do that, log in to your AWeber account, click on Signup Forms, and then click on Create Your First Signup Form. You can choose from templates and customize, you can basically create one that looks really nice if you don’t already have one already in your list. If you do, you can just choose that one from the dropdown menu. If you see this generic one, you definitely want to create a unique signup form using AWeber.

Once that’s all setup, click on Save Changes and you’re almost ready to rock. The last thing that you need to do is make sure that that little app box on your Facebook page looks good and it compels people to click through it. To do that, head back to your Facebook page, scroll down, and where it says Email Signup, like I said earlier, you don’t actually want that to have this logo and say ‘Email signup’. Click on this little arrow next to it, and then hover over the icon and click the little pencil button, and then click on Edit Settings. What you want to do is under Custom Tab Image, click Change, click on Edit, and then choose an image. You can upload an image that says ‘Free Updates’ or you could include just an icon, or something like that; something that’s going to compel people to actually click through.

The next thing you’ll want to do is give it a new custom tab name; something that will compel people to actually click through, and then sign up, something like ‘Free e-book’. Click on Save, then click on OK. You’ll have a unique icon and a unique name. Once you have that, you’re pretty much all set. The last thing that you might want to do is generate some more traffic to your Facebook page using a Facebook ad. To do that, head back to your Facebook page, scroll all the way to the bottom, and click on Create Ad. You want to click on the green Create an Ad button. Under What Kind of Results Do You Want For Your Ad? you have a few different options: You can choose Page Post-Engagement, which exposes your Facebook posts to more people. You can choose Page Likes, which encourages more people to like your page, and then those people who like your page might see the app that you added, and then add their email to your opt-in form. You can choose Clicks to Website and drive people to a squeeze page on your site or to your Facebook page.

That’s all there is to collecting emails on Facebook. As you can see, the most important thing is creating an app that really stands out on your Facebook page and encourages people to click through, and then creating an attractive opt-in form that people can use to enter their email. Thanks for watching this video. I’ll see you in the next one.