Whether you’re just launching your first online store or you’ve been selling products for years, finding new ways to boost ecommerce sales is always worth your attention—and your bottom line will thank you for it.
It’s normal for businesses to experience plateaus or even dips in revenue.
These slowdowns happen, but they’re not a reason to throw in the towel.
If you’re running out of fresh ideas to attract more customers and drive higher order values, we’ve got strategies that work right now—updated for today’s ecommerce trends and buyer behaviors.
What worked a few years ago may not deliver the same results anymore. Consumer habits, technology, and marketing channels evolve quickly in ecommerce, and your approach needs to keep up.
To help you stay ahead, we’ve analyzed the latest trends and combined them with proven, timeless tactics to create this actionable list of strategies for increasing your sales.
Here’s our updated guide to generating more revenue—without wasting time on outdated methods.
11 Proven Steps to Boost Ecommerce Sales in 2025
These are the most effective ways to generate more sales on your ecommerce site in today’s competitive landscape:
- Target your existing customers first
- Add trust signals that prove your site is secure
- Leverage video demonstrations to increase conversions
- Enhance customer testimonials with photos and real details
- Optimize for mobile shoppers
- Offer strategic discounts
- Highlight your best-selling items
- Maximize holiday and seasonal promotions
- Use FOMO to drive urgency
- Accept multiple payment options
- Refine and showcase your value proposition
Step 1 – Target your existing customers first
When sales slow down, the instinct is often to think, “We just need more customers.” But that’s not always true—and chasing new buyers is usually more expensive than nurturing the ones you already have.
Instead of pouring your budget entirely into customer acquisition, double down on your customer retention strategy.
Loyal customers are worth far more over time than first-time buyers. Studies consistently show that repeat buyers:
- Add more items to their carts
- Convert at a higher rate
- Spend more per visit
Acquiring new customers is still valuable, but it’s a higher-cost strategy. Retaining buyers you’ve already earned delivers better ROI.
Your existing customers already trust your brand, know your products, and have no learning curve. Focus on making their experience even better with initiatives like loyalty programs, exclusive perks, or early access to new products.
For example, a simple points-based rewards system—where every dollar spent earns points redeemable for discounts or free products—can keep customers coming back and spending more.
Step 2 – Add trust signals that prove your site is secure
Shoppers won’t buy from you if they sense your site isn’t safe. Online security is a make-or-break factor in ecommerce, especially with rising rates of fraud.
Start by ensuring your website uses HTTPS with a valid SSL certificate. Then, display recognizable security badges prominently—especially on product pages and during checkout.
Only use badges you’re authorized to display. Misleading customers with fake trust icons can damage your credibility and even lead to legal trouble.
Of all trust badges, Norton consistently scores highest in consumer recognition and perceived safety. If you use their services, make sure the badge is visible—especially in high-conversion areas.
Beyond badges, ensure your privacy policy, return policy, and contact information are easy to find. Transparent businesses convert better.
Step 3 – Leverage video demonstrations to increase conversions
Video content is one of the most powerful conversion tools in ecommerce. Research shows that adding a product video can increase conversions by 80% or more.
Why? Because videos help customers visualize your product in action, answer common questions, and build trust in ways static images can’t.
Demonstration videos work especially well for new, unique, or complex products. They can showcase features, highlight benefits, and overcome objections in under a minute.
Feature your videos prominently on product pages, social media, and in email marketing campaigns to maximize reach and impact.
Step 4 – Enhance customer testimonials with photos and real details
Testimonials and reviews build social proof, but they’re far more persuasive when paired with a real person’s name, photo, and—if relevant—their professional title or location.
Adding visual elements humanizes the feedback and reassures potential customers that the review is genuine.
For example, pairing a quote with a headshot and the customer’s full name will outperform “This product is great!” from “Daniel L.” every time.
Encourage satisfied customers to submit photos alongside their reviews, especially if your product solves a visible problem or has aesthetic appeal. Combining storytelling with imagery can turn browsers into buyers.
Step 5 – Optimize for mobile shoppers
Mobile commerce now accounts for well over a third of all ecommerce sales—and the share is growing fast. In some industries, mobile transactions outpace desktop.
If your site isn’t fully mobile-optimized, you’re leaving money on the table. Poor mobile UX leads to higher bounce rates, abandoned carts, and lost revenue.
Make responsive design a priority, ensure your site loads in under three seconds on mobile, and streamline the checkout process for small screens.
Consider developing a mobile app if your repeat purchase rate is high—apps often offer faster load times, push notifications, and better personalization, all of which improve retention and lifetime value.
Focus on delivering what mobile users want most: convenience, speed, saved preferences, rewards, and a personalized experience.
Step 6 – Offer strategic discounts
Discounts are still one of the most reliable ways to motivate purchases—but you need to be smart about how you offer them to protect margins and brand perception.
Rather than slashing prices randomly, use discounts to achieve specific goals: clear seasonal inventory, boost average order value, or reward loyal customers.
Sitewide sales like “40% off everything” can drive huge spikes in revenue, especially when combined with urgency (limited-time offers) and holiday events.
For higher-margin products, bundle them with related items at a perceived discount—this increases total spend without deeply cutting into profits.
Step 7 – Highlight your best-selling items
Not every shopper lands on your site knowing exactly what they want. Help guide their decision by showcasing your most popular products front and center.
Create a “Best Sellers” section on your homepage and in navigation menus. Social proof is powerful—if others are buying it, new visitors are more likely to follow suit.
Strategically feature products with both high sales and high profit margins, and use them as entry points for upsells and cross-sells.
Step 8 – Maximize holiday and seasonal promotions
Holidays and seasonal events are prime opportunities to capture buyer attention and drive higher spending. From Black Friday to back-to-school season, customers are primed to shop.
Plan your promotions well in advance, and create urgency by limiting offers to specific dates. Use targeted email campaigns, paid ads, and social media to spread the word.
Tailor your messaging to gift-giving and self-purchases—position products as “the perfect gift” or “seasonal must-haves.”
And don’t forget your existing customers. Send them early-access offers to make them feel valued and drive faster conversions.
Step 9 – Use FOMO to drive urgency
Fear of missing out is a powerful motivator. Limited stock notifications, countdown timers, and flash sales can prompt buyers to act now instead of “thinking about it” and never returning.
For example, running a 24-hour flash sale with a visible countdown clock can dramatically increase conversions by making the offer feel immediate and exclusive.
Even subtle scarcity cues like “Only 3 left in stock” can push fence-sitters to complete their purchase before it’s gone.
Step 10 – Accept multiple payment options
Every extra step or limitation in checkout increases cart abandonment risk. Offering multiple payment options removes a major barrier to conversion.
Beyond credit and debit cards, consider integrating PayPal, Apple Pay, Google Pay, and buy-now-pay-later services like Klarna or Afterpay. These methods are increasingly popular, especially among younger shoppers.
On mobile, alternative payment options also speed up checkout—reducing friction and increasing completed orders.
Step 11 – Refine and showcase your value proposition
Your value proposition is the single most important message on your site. It tells customers why they should buy from you instead of competitors—and it should be immediately clear when they land on your homepage or product pages.
Focus on the specific benefits you offer, not just features. If you can answer “What’s in it for me?” better than anyone else, you’ll win the sale.
Include your value proposition in key areas: homepage hero section, product descriptions, ad copy, and even packaging. Pair it with strong visuals that reinforce your message.
Conclusion
Slow sales don’t mean your products have lost appeal—they often mean it’s time to refresh your approach. In 2025, success in ecommerce comes from meeting customers where they are, building trust, and delivering value at every step.
Start by deepening relationships with existing customers, making your site secure and mobile-friendly, and using content like videos and enhanced testimonials to build credibility.
Layer in smart promotions, seasonal campaigns, FOMO-driven offers, and flexible payment methods to remove friction and create urgency.
And most importantly, sharpen your value proposition so every visitor instantly understands why your store is the right choice.
Follow these steps consistently, track your results, and you’ll put your ecommerce business on the path to sustained growth—no matter how competitive your niche becomes.