Google is still the place to find answers to questions.
Search engines have changed over the years, and the barrier to entry has gotten a lot higher. When we started, all it took was a ton of content in order to get search traffic.
The game has changed.
Not only do you need a ton of content, it needs to be incredibly high quality, your on-site SEO and architecture needs to be polished, and you need enough backlinks to compete. You really do need all of it.
But the rewards are still well-worth the effort.
Across all the sites that we’ve built and managed, no traffic source compares to SEO in quality, consistency, and volume. Once you have it, it’s a persistent flood of traffic for your business.
Our playbook is below.
We always start with an audit on every site we touch. Whenever we skip this step, we always regret it later. The last thing you want is to spin up an entire SEO program, poor a ton of time and money into it, and then lose a bunch of rankings later because of core site problems.
Complete your site audit first so there aren’t any problems lurking just out of sight.
Next, go through the foundational elements of SEO.
You’ll find a lot of SEO “experts” claiming quick hacks or tricks to get higher rankings. Be careful with that stuff. It might work today but it seldom works for long.
Whenever starting an SEO program, we spend the bulk of our time focusing on the foundations.
Definitely read up on the best SEO tools, these will save you countless hours and instantly uplevel your SEO game:
No matter how good your content is, sooner or later, you’re going to need to build links.
Links turn an “okay” SEO strategy into an “industry dominating” SEO strategy. All the most hardcore SEO teams have a very deliberate and focused effort on link building.
Once you’ve mastered the basics and have a healthy site, it’s time to start link building.
ONSITE / TECHNICAL
Lastly, you’ll want to get your onsite and technical SEO in tip-top shape. Most of these items are smaller details but they can make the difference when pursuing those last few rankings.
After you’re on top of all the other parts of SEO, work through all the technical details. That’ll keep you ahead of your competitors and give you that extra edge.