You don’t need a complicated, last-ditch marketing campaign to increase sales revenue.
We often see businesses slash prices or run extreme promotions that kill margins just to goose short-term sales.
Don’t get us wrong—we’re advocates for smart, time-boxed promotions.
It’s just not always necessary if you’re trying to boost ecommerce sales.
Start by looking at your content distribution channels and sales platforms.
Are they truly optimized for mobile?
If you’re unsure, the answer is likely no.
That’s a big problem.
You must understand how people consume content, browse, and ultimately buy on phones.
Over half of smartphone users purchase online with their devices in any given six-month window.
And a large share of shoppers use their phones while standing in a physical store.
Why do they do this?
- Compare prices
- Find other store locations
- Research product reviews
If your business lacks a strong mobile experience, you’re ignoring a huge share of potential revenue.
Accommodating mobile users can be the cash injection your company needs.
We’ve done this many times—here’s the playbook that works now.
Here’s what to do next.
Optimize your website for mobile devices
How does your website actually feel on a phone—navigation, readability, and checkout included?
Consider this example from Medical Web Experts:
The left image shows a standard desktop layout squeezed onto a phone.
The right image shows the same site after it’s optimized for mobile screens.
Notice the differences?
On a non-optimized page, text is tiny, users have to pinch-zoom, and horizontal scrolling breaks orientation.
Those issues happen because the site was designed for large displays first.
Once you switch to a responsive, mobile-first layout, content reflows to fit the viewport.
Users scroll vertically and tap, instead of zooming and panning, which cuts friction and improves conversions.
Make the mobile UX obvious: large legible fonts, generous tap targets, a visible menu, and primary CTAs above the fold.
These are some other added benefits of a mobile-friendly website:
Add a prominent search bar at the top of your mobile site (ideally sticky) so visitors can jump straight to products, posts, or help content.
See how Patagonia, Amazon, and The New Yorker surface search immediately:
All three simplify navigation for people on phones and tablets.
Historically, you could run Google’s mobile-friendly test. Google has since retired that tool; today, use PageSpeed Insights or Lighthouse to audit mobile UX and performance.
You can still review the Mobile-Friendly Test page for reference, but rely on current speed and UX audits for action.
Here’s what that kind of mobile audit output typically looks like:
Our mobile experience is designed to be readable, tappable, and fast—exactly what users expect.
And if you’re reading this on your phone right now, you’re seeing that in action.
Speed matters
Designing for mobile is only half the battle—your pages must be fast.
Instead of legacy tools, run Google PageSpeed Insights or Lighthouse to measure mobile performance and get specific fixes.
Speed is user respect. People are busy—and impatient.
Slow pages bleed visitors and conversions, especially on cellular networks.
Aim to pass Core Web Vitals on mobile: keep Largest Contentful Paint under ~2.5s, Interaction to Next Paint low and snappy, and layout shifts minimal.
Every extra second of delay increases bounce and lowers conversion. Fixing speed is often the fastest way to lift sales.
Instead of obsessing over an exact threshold like “3 seconds,” build a speed budget and enforce it: compress images, lazy-load below-the-fold media, inline critical CSS, trim JavaScript, defer non-essential scripts, use HTTP/2 or HTTP/3, cache aggressively, and serve assets from a CDN.
Well over half of global web traffic is mobile. If your pages drag, you pay for it everywhere—SEO, paid traffic, and direct.
For ecommerce, speed and clarity mean more add-to-carts and completed checkouts.
If you publish content and monetize with ads, a fast, stable experience increases viewability and time on page—which boosts revenue.
The relationship is simple: faster load, lower abandonment, higher revenue.
Your site can’t thrive if a big chunk of users bail before the first meaningful paint.
Recognize how many people are using mobile devices
Trends matter. Mobile behavior changes how people search and buy.
Plenty of business owners still underestimate this shift.
Even if you’re an expert in your industry, you also need to be an expert in how your customers browse.
That includes small, local businesses.
Local searches on phones frequently turn into store visits and purchases—optimize your mobile site and listings to capture that intent.
In many categories, mobile searches drive more purchases than desktop searches—especially for local intent and on-the-go needs.
Remember: shoppers often look up products while they’re in another retailer’s aisle.
They won’t pull out a laptop. They’ll pull out a phone.
The broader trajectory is clear: since mobile first overtook desktop years ago, phones have continued to command the majority share of web traffic globally.
Desktop and laptop usage remains important, but phones dominate everyday browsing and shopping.
As a site owner, track your own device mix and build for the majority without neglecting the rest.
Demographics matter, too—older audiences typically use mobile less than younger ones, but they’re increasingly comfortable with phones for research and purchasing.
Even if your core buyers skew older, you’ll still see gift-givers and caregivers purchasing on mobile. Optimize for them, too.
And remember: today’s younger shoppers are tomorrow’s older shoppers—the mobile habit isn’t going away.
Mobile devices impact buyer behavior
Device context changes how people shop. The combination of small screens, thumbs, and time pressure means your mobile experience must be effortless.
Consumers are more likely to buy from a site that’s friendly on mobile.
Make it easy to compare variants, read reviews, check store inventory, and add to cart. Use large, descriptive buttons and keep forms short with autofill enabled.
Offer one-tap checkout options (e.g., the major mobile wallets) so buyers can finish in seconds instead of minutes.
Here’s a scenario you’ve probably experienced:
A shopper stands in your competitor’s store, within walking distance of yours, and searches for a better price.
You sell the exact item for 20% less.
But your site loads slowly and isn’t mobile-friendly.
What happens?
They don’t fight your UI. They buy from the competitor, even at a higher price.
Repeat that pattern enough times and the result is predictable: declining sales.
A/B test different versions of your mobile site
Going live isn’t the finish line. Keep iterating.
Just like with desktop pages and email campaigns, A/B test your mobile website to maximize conversions.
Change one variable at a time so you can attribute wins: CTA copy, color, size, placement, sticky vs. non-sticky bars, hero imagery, product card density, filter layout, or the number of checkout steps.
Use event-based analytics to judge success—engaged sessions, product views per session, add-to-cart rate, checkout starts, and completed orders—segmented by device.
Test frequently, but don’t harm performance. Heavy client-side testing scripts can slow mobile pages; keep experiments lean or use server-side testing where possible.
Here’s a basic example to visualize the approach:
Schedule tests on a rolling basis. Ship small wins weekly and compound them.
That’s how you serve every mobile visitor with the version that converts best.
Build an app
If you want to take mobile optimization further, consider building an app for your business.
Apps can deepen engagement with push notifications, saved preferences, and a faster, more personalized checkout.
It’s not for every company, but it’s worth evaluating.
Mobile app development is an upfront and ongoing investment—planning, build, updates, compatibility, and customer support.
Even after launch, you’ll have maintenance costs to keep the app secure and current with OS changes.
When the economics work, the payoff can be significant.
Most time spent on phones is in apps, not browsers. Meet customers where they already spend time.
For ecommerce, an app can lift repeat purchases: buyers create an account once, then check out with stored shipping and payment details in a couple of taps.
Keep your mobile web experience great for discovery and research, and use the app to make reordering and checkout effortless.
If a native app isn’t feasible, explore a progressive web app (PWA) for install prompts, offline caching, and an app-like experience at lower cost.
Either way, enable modern sign-in and payments to reduce friction.
Conclusion
If sales are stagnant or slipping, you may be ignoring mobile users.
Each year, more discovery and purchasing happens on phones.
Optimize your site for mobile first, and you’ll see more people complete the journeys you designed for them.
Don’t just look good—be fast. Passing mobile Core Web Vitals correlates with happier users and higher revenue.
Keep testing variations to find and scale what converts best.
And if your model supports it, consider an app or PWA to make checkout and repeat purchases even easier.
Follow these steps and you’ll capture more revenue from the people who already engage with you on mobile.