Top 6 Best Direct Mail Services in 2025

Direct mail remains one of the most effective and budget-friendly ways to boost brand awareness and generate qualified leads. It puts your message directly into the hands of your audience and lets you target the neighborhoods, ZIP codes, and regions that matter most to your success—without relying solely on crowded digital channels.

It’s a powerful tool for both new and established businesses looking to reach prospects who may not be active online or might otherwise miss your digital ads. When paired with smart targeting and light automation, direct mail can drive consistent, measurable ROI in 2025.

The 6 Best Direct Mail Services for 2025

We reviewed dozens of direct mail services and narrowed it down to the top six using strict evaluation criteria that included affordability, design flexibility, list and targeting options, automation features, turnaround time, and value-add marketing extras.

PostcardMania — Best for multi-channel marketing campaigns
VistaPrint — Best selection of postcard designs
PsPrint — Best variety of mailer types
Gunderson Direct — Best full-service solution for hands-off campaigns
Printing for Less — Best for targeting local neighborhoods
NextDayFlyers — Best for next-business-day turnaround

All of these services can handle printing, stamping, and mailing for you—and many go beyond that with built-in design tools, targeted address lists, and marketing automation to maximize ROI. The key differences are speed, creative support, targeting precision, and how well they connect your mail with digital follow-up.

Best Direct Mail Services Reviews

Read on for detailed reviews of each service’s strengths, weaknesses, and ideal use cases so you can find the right fit for your next campaign.

PostcardMania — Best for Multi-Channel Marketing Campaigns

PostcardMania stands out for its ability to handle high-volume postcard mailings while offering significant bulk discounts. What really sets it apart is how seamlessly it pairs direct mail with digital channels so your audience sees the same message on paper and online.

Over 113,000 businesses have used PostcardMania for everything from postcard printing and mailing to full-service campaigns with omnichannel automation.

Services include postcard design, mailing list creation, bulk mail, Every Door Direct Mail (EDDM), and optional campaign analytics. Pricing is highly competitive at scale and varies by size, paper, finish, quantity, and postage class.

PostcardMania homepage — PostcardMania is a trusted option for small business owners needing reliable bulk mail services.

High-volume pricing starts at just $0.05 per standard-sized postcard. Other options include:

Jumbo Postcards – $0.10 each
Colossal Postcards – $0.13 each
Tri-Fold or Bi-Fold Brochures – $0.13 each
Quadfold Brochures – $0.12 each
Door Hangers – $0.09 each
Full Page Flyers – $0.13 each
Business Reply Cards – $0.09 each
Business Cards – $0.03 each

Where PostcardMania really shines is with its Everywhere Small Business product, which goes far beyond print. This multi-channel marketing solution includes Facebook, Instagram, Google, and YouTube ads that mirror your mailers, plus call tracking and retargeting to capture leads across multiple platforms.

Everything is brand-aligned to maintain a consistent look and feel across print and digital channels. You also get mail tracking, delivery estimates, and simple dashboards to monitor performance and follow up quickly.

PostcardMania's Everywhere Small Business landing page showing a postcard mailer and Facebook ad with the same promotion and design — PostcardMania makes it easy to launch coordinated print and digital campaigns from a single dashboard.

The platform uses proprietary barcode tracking to follow your mail through the postal system, so you’ll know when to expect results. And since the same recipients can be reached through digital ads, it boosts visibility and increases ROI.

For a limited time, you can get 1,000 free postcards with your first order.

VistaPrint — Best Selection of Postcard Designs

VistaPrint is best known for business cards, but it’s also a top pick for direct mail—especially if you want a huge library of postcard designs to choose from.

With more than 1,000 design templates, VistaPrint makes it easy for anyone to create professional-looking mailers that align with your brand. Choose a design, upload your mailing list, and they’ll take care of printing and delivery.

VistaPrint's postcard and advertising page, showing an example postcard — VistaPrint offers hundreds of ready-made templates and tools for customizing your mailers.

VistaPrint also lets you purchase targeted mailing lists directly through its platform. Refine your audience by demographics like income, age, location, hobbies, and even B2B industries to improve response rates.

Beyond direct mail, VistaPrint sells a broad range of promotional products that allow you to expand your marketing across physical touchpoints:

Custom bags and branded clothing
Promotional pens, chargers, and water bottles
Labels, stickers, and signs
Event materials and trade show displays
Marketing collateral and business cards

Using one vendor for both direct mail and branded merchandise makes it easier to create unified campaigns. For instance, you can offer free gifts like water bottles or tech accessories in your mailer and fulfill everything from VistaPrint’s platform.

Pricing for standard 4″ x 6″ postcards starts at $72.98 for 50 pieces, with significant bulk discounts:

• 500 postcards – $329.98 (? $0.66 each)
• 2,500 postcards – $1,469.99 (? $0.59 each)
• 5,000 postcards – $2,622.99 (? $0.52 each)

Larger orders of 20,000+ pieces reduce the price to under $0.50 each. Shipping and delivery are included in the pricing tiers.

Eco-conscious marketers will appreciate that 95% of the paper VistaPrint uses is FSC certified—meaning it’s sustainably sourced and managed to reduce environmental impact.

Start designing with VistaPrint.

PsPrint — Best Variety of Mailer Types

PsPrint gives you more mailer types than any other provider on our list—perfect if you want flexibility in your campaigns or need unusual formats to stand out.

With ten different mailer formats and a broad range of customization tools, PsPrint is a great choice for marketers looking to experiment with different direct mail formats and materials.

You’ll also get advanced features like mailing list certification (CASS), inkjet addressing, postal sorting, foil stamping, die cutting, and optional design services from their in-house graphic team.

PsPrint's custom direct mailers for postcards, brochures, catalogs, newsletters, booklets, greeting cards, and gift labels — PsPrint offers an extensive range of custom printed mailers for nearly any campaign style.

Available products include:

Postcards and brochures
Door hangers and rack cards
Newsletters, flyers, and sales sheets
Stickers, magnets, and gift labels

Eco-conscious businesses will appreciate that PsPrint offers soy-based inks and recycled paper stock options. With regional printing locations around the U.S., they also reduce shipping-related emissions and help speed up deliveries.

Most orders are printed and mailed within two to five days. The entire process—design, upload, list entry, and payment—can be handled online through a simple step-by-step flow.

PsPrint's 3-step process to get started with direct mail — PsPrint’s streamlined process makes it easy to launch a direct mail campaign in minutes.

Bonus: PsPrint includes a few extra “overs” (unused prints) in every order at no charge if they fit in a single box—great for re-use or review.

If you don’t already have a mailing list, PsPrint’s targeting wizard lets you build one in about 15 minutes using ZIP Code, household income, business type, and other filters.

Pricing depends on mailer type and production time. For example, 500 full-color double-sided postcards with five-day turnaround cost about $337. Expect to pay around $1,383 for 2,500 and $2,635 for 5,000—right in line with industry averages.

Fast turnaround doesn’t cost much more: 2,500 cards with one-day turnaround is only about $175 extra. That’s a smart upgrade if you’re on a tight schedule.

Try before you buy: order a free Sample Kit and get 15% off your first order by submitting your email.

Gunderson Direct — Best for Hands-Off Marketing Campaigns

Gunderson Direct is a full-service direct marketing agency known for creating custom campaigns for large or high-growth businesses. If you want professionals to take care of every detail—from strategy to execution—this is your best option.

With over 20 years of experience and more than 1 billion pieces of mail delivered, Gunderson Direct provides deep expertise. They focus on conversion-focused campaigns for industries like B2B, financial services, healthcare, and telemedicine.

Screenshot of Gunderson Direct homepage. — Gunderson Direct provides agency-level planning, design, execution, and analytics.

The process starts with a one-on-one consultation where the Gunderson team helps you clarify your goals, messaging, and budget. Then they handle list building, copywriting, design, printing, testing, delivery, and reporting.

Need help identifying your target audience? They can source lists from both internal and third-party data. Their in-house copywriters and designers ensure your message is aligned and optimized for results.

Key features include:

98% client satisfaction rating
Custom cloud dashboards for campaign insights
Three-drop A/B testing approach
Postal tracking and delivery verification
Strategic planning and data analysis

Gunderson Direct is perfect for enterprise-level companies or growth-stage startups that want an outsourced marketing department for direct mail. It’s truly hands-off but still fully customizable, with robust reporting and ROI tracking so you can measure success and optimize future campaigns.

Contact Gunderson Direct for a personalized quote and consultation.

Printing for Less — Best for Targeting Specific Neighborhoods

Printing for Less (PFL) is a trusted direct mail provider that offers robust targeting options, especially for businesses wanting to reach local customers in specific neighborhoods.

Along with full-service printing and mailing, PFL offers free design templates, campaign advice, and CRM integrations to streamline your workflows. It’s also one of the few services offering a complete web-to-print platform for multi-location businesses and distributed teams.

The standout feature here is Every Door Direct Mail (EDDM), which lets you target households in a specific ZIP code or postal route without needing an address list. It’s perfect for real estate agents, restaurants, and local retailers running geographically limited campaigns.

Printing for Less homepage — Printing for Less gives you pinpoint control over geographic targeting with EDDM.

PFL supports a wide range of printed materials, including:

Postcards and catalogs
Calendars and menus
Door hangers and presentation folders
Custom magnets and sticky notes
Personalized letterhead and promotional materials

The platform is also popular among political campaigns. If you’re running for office or promoting a ballot initiative, PFL’s ability to get mailers into the right hands is a huge advantage.

Another highlight: their on-time delivery guarantee. If your order arrives late, they’ll reimburse your cost—rare in this space and a major confidence booster for large campaigns with deadlines.

Before committing to a run, you can request free custom print samples with different paper finishes, coatings, and sizes to see what looks best for your brand.

NextDayFlyers — Best for Fast Turnaround Times

If you need something in the mail quickly, NextDayFlyers delivers—literally. This company is built for speed, offering next-business-day turnaround on many of its products.

While you’ll pay a bit more for expedited service, it’s ideal for flash sales, grand openings, or any time-sensitive promotion that can’t afford to miss a mailing window.

Industries served include real estate, food service, retail, legal, auto repair, dry cleaning, and more. It’s especially popular with brick-and-mortar businesses looking to attract local traffic fast.

NextDayFlyers homepage. — Need to mail fast? NextDayFlyers lives up to its name.

Products supported include:

Postcards and brochures
EDDM postcards and rack cards
Custom mailers and flyers
Promotional materials and banners

NextDayFlyers also offers address verification, inventory storage, and list rental if you need help with targeting. The ordering process is intuitive—just choose your size, customize the design, and upload or create your artwork right on their site.

Pricing starts at $0.54 per piece for 1,000 full-color, double-sided postcards including print and postage. Larger orders (2,000–5,000+) come with noticeable volume discounts.

NextDayFlyers is also an excellent choice for EDDM campaigns with four standard postcard sizes available—or you can request a custom size to help your piece stand out even more.

Another reason we like this service: 33-point quality checks during every order, covering pre-press, production, and shipping. And every order is backed by a 100% satisfaction guarantee.

How to Choose the Best Direct Mail Service for Your Business

Choosing the right direct mail provider can make or break your campaign’s effectiveness. The best service for your business depends on your goals, timeline, budget, and how much control you want over the process. Here’s what to consider:

Design Tools and Templates

If you don’t have a designer on staff, pick a platform with user-friendly design tools or ready-made templates. Services like VistaPrint and PsPrint offer hundreds of options, so you can create polished postcards without hiring an agency.

Some providers—like PostcardMania and Gunderson Direct—also offer professional design and copywriting, which is useful if you’re building a multi-step campaign and want everything to look cohesive and conversion-focused.

Print Quality and Material Options

Don’t settle for low-quality paper or cheap ink—your mailer represents your brand. Look for services that let you choose between matte, glossy, or uncoated finishes, and provide options like thicker cardstock, foil stamping, spot UV, or recycled materials.

Bonus: Some providers (like PsPrint and PFL) will send you free sample kits so you can feel the materials in hand before placing a large order.

Targeting Capabilities

Direct mail success depends on getting your message to the right audience. If you don’t already have a list, look for a service that offers targeting by demographic, income, location, profession, or purchase behavior, as well as CASS/NCOA address hygiene to reduce undeliverables.

Want to keep things simple? Choose a provider that supports Every Door Direct Mail (EDDM), which doesn’t require an address list and is ideal for local outreach and new-store launches.

Turnaround Time

If your campaign is time-sensitive—say, a seasonal sale or event—turnaround time is critical. Some services take a week or more to process orders, while NextDayFlyers can get materials printed and shipped in as little as one business day. Always factor in USPS delivery windows by class (First-Class vs. Marketing Mail).

Make sure to account for mailing time as well, especially if your campaign covers multiple ZIP codes or regions.

Multi-Channel Campaign Support

For maximum impact, consider using a provider that can pair your direct mail with online ads. PostcardMania’s Everywhere Small Business product is a great example—it syncs your postcards with Facebook, Instagram, Google, and YouTube ads to reinforce your message across multiple channels.

This integrated approach increases visibility, recall, and ultimately conversions. If you’re spending thousands on mail, it’s worth boosting your results with digital follow-up and simple attribution (unique URLs, QR codes, or call tracking).

Tracking, Attribution, and Compliance

Ask about mail tracking, delivery scans, and campaign dashboards so you can tie responses to specific drops. For regulated industries (financial services, healthcare, political), confirm the provider understands compliance and can support required disclosures and data handling.

The Top Direct Mail Services in Summary

Direct mail works really well in many situations. It’s easy to lose sight of this when you’re focused on email, online advertisements, and other digital marketing tactics—but a well-crafted postcard or brochure delivered to the right mailbox still sparks action.

PostcardMania is the best direct mailing service for most businesses, especially if you want to connect print with coordinated digital ads. Regardless of your budget, printing needs, or direct mail strategy, you can find what you’re looking for using the reviews and recommendations in this guide.

What is the best direct mail service?

PostcardMania is the best direct mail service for most businesses. They provide a wide range of direct mail services and volume discounts to help ensure a high ROI on direct mail campaigns.

Your business should choose PostcardMania as your direct mail provider if you want postcard printing and postcard design services in bulk. Beyond traditional direct mail, PostcardMania also helps extend your multi-channel marketing strategy by using targeted online ads and call tracking to hit your customers with a consistent message across every platform.

How much do direct mail services cost?

The cost of direct mail services depends on the provider, type of mail, quantity, and shipping time. For example, the price for mailing postcards may start around $0.05 or $0.10 per piece, but brochures might cost $0.75 per item mailed. Using first-class or expedited shipping can add anywhere from $0.10 to $0.25 or more to your cost compared to standard shipping times.

To get the best rate on direct mail services, it’s best to order in bulk. You also need to understand that most direct mail services double as printing services, so your total cost includes more than just sending mail.

What type of direct mail works best?

The best types of direct mail include postcards, flyers, door hangers, stickers, gift labels, sales sheets, invitations, catalogs, greeting cards, booklets, and special promotions. You can also create custom products that include multiple pieces mailed in a single package.

Direct mail is most effective when it’s paired with other marketing strategies, like Facebook advertising and Google PPC campaigns. Just make sure you have a consistent message across all channels.

Is direct mail dead?

Direct mail is not dead. In fact, direct mail is making a big comeback as more businesses across a wide range of industries are recognizing the benefits and experiencing positive results. Since so many people feel overwhelmed and bombarded with digital marketing, direct mail is a refreshing way to stand out from the crowd and differentiate yourself from the competition.

How long does it take for direct mail to deliver?

Most direct mail gets delivered within three to ten days. But on average, you can get most deliveries to be made within four or five days of being mailed. Many direct mail services offer first-class mail for an additional fee. For urgent mail and faster deliveries, we recommend using NextDayFlyers.

Remember that mailers aren’t sent as soon as your order gets placed. The items still need to get designed and printed before they’re sent out for delivery.

Are direct mailers worth it?

Direct mailers are worth it if you’re confident in your lists. It’s a great opportunity to get your business exposed to specific audiences and ensure a tangible item touches their hands. For example, a small business opening a new location can rely on direct mailers to reach customers in specific zip codes. This is the best way to quickly reach customers in a targeted area without having to spend a fortune on digital ads.

Is direct mail profitable?

Direct mail is profitable if your campaigns have a clear intent and you track the results. Blindly sending postcards and flyers to random addresses likely won’t yield a positive ROI. But if you use targeted lists and track the results through campaign-specific codes, it increases the chances of running profitable direct mail campaigns.

If you use Gunderson Direct for your direct mail campaigns, they’ll provide you with reports and analytics to help you measure the success and profitability of your mailers.

How often should I send direct mail?

You should send direct mail campaigns every 21 days. This direct mail frequency is enough to keep your brand top of mind without overloading your current or prospective customers.

Alternatively, you can send direct mail whenever you have something new to promote. Special discounts, holiday sales, and new products are all good times to send direct mail campaigns with updated and accurate information.

How do I make my direct mail stand out?

One way to make your direct mail stand out is by personalizing your campaigns. You can use variable data to include the names of your recipients that match the address, which increases the chances of your mail being seen and not perceived as junk mail.

You can get targeted mailing lists through VistaPrint and target audiences based on income or hobbies. It’s even possible to get new homeowner lists, so you can align your direct mail campaigns with the needs of someone who just purchased a home.