How to Drive Sales with These 11 Instagram Marketing Strategies

In today’s competitive landscape, your business needs to leverage as many distribution channels as possible to increase sales.

By now, I’m sure you understand the basic concepts of applying a social media marketing strategy.

You’ve created business profiles on the most popular networks. You’re sharing content on a regular basis. Your efforts have helped you get more followers.

But you’ve got to elevate your game and learn how to convert your social media followers into customers.

According to research, 74% of consumers use social media to guide their buying decisions. And 71% of people are more likely to buy something based on a social media recommendation.

Simply put, consumers are eager and willing to use social platforms to find new brands, conduct research, and aid the purchase process.

As a marketer, you need to recognize the latest social media trends and use them to your advantage.

Instagram is the fastest growing social media platform. This social network makes it very easy, friendly, and appealing for brands to reach their target audiences.

Take advantage of everything Instagram has to offer. I’ll show you the top 11 ways to drive sales on Instagram.

1. Run contests and giveaways

Promotional contests and giveaways are two of my favorite strategies for brands to engage with their audiences on social media.

If you can learn how to run a profitable giveaway, your efforts will result in more sales.

I know what some of you are thinking. How can you make money by just giving away your products?

Let’s review an example to show you what I mean. Here’s a look at how Lander used this strategy on a recent Instagram post:


The company is giving away a smart lantern, power bank, phone case, and lightning cable.

Doing this increases the exposure of its page. It gives people a reason to follow its profile and engage with the brand.

As you can see, this giveaway is a bit different from the ones you may have seen in the past. Lander partnered with other brands to sponsor this giveaway.

Again, this strategy will drive more users to its page. These other accounts will post information about the giveaway and direct users to follow Lander’s profile to win.

Here’s a look at the caption from one of the other accounts it partnered with:


There are plenty of other ways to get creative with this marketing tactic.

Instead of giving away items at random to your followers simply for liking a post and following your account, you could run a more structured contest that requires skill.

Contests that encourage user-generated content are the most effective.

To enter, ask your followers to upload a picture and tag your brand. This strategy will expose your company to anyone who follows the users who enter.

If someone sees that their friend is promoting a brand, they’ll be more inclined to follow your profile and potentially enter the contest as well.

Now that you’ve got these users interested in your products, you can use other strategies to get them to buy. Even if they didn’t win the contest, the product you were giving away is still on their minds.

2. Take advantage of the “swipe up” feature

The swipe up feature is a game-changer for businesses.

For years, you probably had some trouble getting users on Instagram to navigate to your website from a specific link. You would post content and then direct people to click a link in your bio.

But that strategy has lots of faults.

First, it’s an extra step for the user. They have to navigate to your profile page and then make another click.

People don’t want to go through that hassle.

Plus, what if you want to promote two different landing pages? Or maybe three? or four?

You will not have multiple links in your bio. That’s too confusing.

The swipe up feature eliminates this problem. Now you can use your Instagram story to drive traffic directly to specific landing pages.

Here are a couple of examples:

swipe up

Once your business profile reaches 10k followers, you’ll have access to this feature.

Just promote a product or service on your story, and add the swipe up function with a link to a landing page about your promotion.

If you’re advertising a specific product, a logical landing page would be to the product description on your site. There, the user can look at additional photos and add the product to their shopping cart.

These lead magnets are a great way for you to drive more traffic to your website and ultimately increase conversions.

3. Use shoppable posts

If you have an ecommerce brand, you need to take advantage of shoppable posts.

This strategy allows you to sell products directly through the Instagram platform.

The reason why I love this feature so much is because it increases the chances of getting your current and prospective customers to buy something. Here’s why.

Right now, you’re relying on consumers navigating to your website to buy your products.

This can be from organic traffic, paid ads, or direct navigation.

The problem is that people probably won’t do this every day. But they’re active on Instagram daily.

In fact, 500 million people use Instagram on a daily basis. So there’s a great chance your target market falls into this category.

Here’s an example of a shoppable post from Patara Shoes:

patara shoes

It’s simple. This post is just a regular image that includes one of the brand’s products.

You also see a tag of the product by name, the price, and a link to purchase it. All someone has to do is click on the tag, and they’ll be directed to the website.

This is much easier than having to manually search for the product by opening a web browser. Shoppable posts increase conversions.

Check out the caption. It’s creating FOMO—the fear of missing out. I’ve discussed this strategy in the past.

Telling users they have only a few pairs of these shoes left nudges them to buy right now.

If you’ve never sold products on Instagram before and don’t know where to start, check out my complete guide on how to increase your ecommerce product sales with shoppable posts on Instagram.

4. Post the same product more than once

If you post a product once and then never promote it again, people may forget about it.

Think about the way users behave on Instagram. They quickly scroll through their feeds.

The first time they see your product, they may not have a reason to buy it. But if they see it more than once, it may start to pique their interest.

According to a study from Sprout Social, more than 60% of people need to see something on social media between two and four times before they buy it:

number of times

I’m not saying you should post the exact same image four different times on your Instagram page. That’s boring and might even cause people to unfollow you.

Get creative.

Start with a post of just the product. A few days later, you can share another image of the product on your Instagram story.

The following week, run a contest to promote the same product. Weeks later, you can share a video of the same item being used in a demonstration.

Posting the same product multiple times increases the chances of people buying it.

5. Partner with social influencers

Using social influencers to promote your brand, products, and services is an extremely efficient tactic.

In fact, 94% of marketers say their social influencer strategy was effective for their companies.

That’s because social influencer followers trust them.

We know that 82% of people are likely to follow recommendations made by micro influencers. And 94% of consumers believe these influencers are highly knowledgeable.

Basically, if you can get an influencer to promote your brand, you will get sales.

Instagram is the primary social platform for influencers across the globe.


This is a cost-effective marketing strategy.

Most influencers will charge only a few hundred dollars or so for a post. However, if you’d rather work with celebrity influencers, be prepared to spend significantly more.

But for the most part, that’s not necessary.

I recommend looking for influencers who have between 10k and 50k followers. These people have more authentic interactions with their followers and higher engagement rates.

Plus, the cost per post will be less.

If you’re struggling to find the right influencer to promote your brand, review the top 10 platforms for effectively managing social influencers.

6. Respond to comments and messages

I know it may seem like a time-consuming and tedious task, but you need to respond to your followers on Instagram.

By responding directly to comments on your post, you will add a human element and personal feel to your brand, which people really appreciate.

This strategy is especially important if people are asking questions or voicing complaints about your business. Respond to these comments as fast as possible to come up with a resolution.

It shows other users who see your responses on social media that your brand values customer service.

Consumers are willing to pay more for good service. You can expect to see an increase in sales by communicating with your customers effectively on social media.

7. Go live

The majority of the strategies I’ve discussed so far focus on Instagram posts. But that’s not the only way you can reach users and drive sales.

Like other social networks, Instagram has a live broadcast feature.

This is your chance to engage with your audience in real time.

Users can comment on your broadcast. Acknowledge those comments. Answer their questions. Show them you’re listening.

Social media users love watching live videos.

live video

What’s a good reason to go live?

That decision is yours. But there are lots of different ways to get creative with these streams.

Give your followers a tour around your office. Introduce them to your employees. Show them how products get made at your manufacturing facility.

If your company is at an event, give your followers exclusive access to what happens behind the scenes.

This type of content will keep your audience engaged, get them excited about your brand, and ultimately increase the chances they’ll make a purchase.

8. Run targeted ads

How can you reach people on Instagram who don’t follow your account?

Some of the strategies, such as location tagging, running contests, and working with social influencers can accomplish this.

However, those strategies don’t always expose your brand to people within your target market. Running targeted advertisements will do this.

Instagram has been acquired by Facebook. You can set up your ads the same way on both networks.

You can use parameters such as age, gender, and location to select your ad audience. You can even take that one step further and target users based on their interests.

Here’s an example of a targeted Instagram ad from Tentree:


As you can see, this post looks like any other post on Instagram. The only difference is that it says “sponsored” where the location tag would normally be, and there is a CTA button at the bottom.

But when a user is scrolling through their feed, this post blends in with the rest of the content they’re consuming. It’s not invasive or annoying.

Yes, you’ll have to pay if you want to run Instagram ads. Those of you who don’t have the funds in your marketing budget for this right now would want to stick with the free strategies on this list.

However, if you can afford it, I recommend at least trying it out to see how it works for you. This can be a great way to drive sales by reaching a new audience.

9. Use your story to showcase products

Earlier I mentioned examples of posting content to your Instagram story.

But now you can use your Instagram story to sell your products the same way you did with shoppable posts.

As of June 12, 2018, Instagram brought the shopping feature to stories.

Here’s a look at an example from Madewell:


As you can see, the post is promoting a silk button-down cami.

Since the shopping feature on stories is new, the post features additional text as a way to tell the users the post is clickable.

If you tap on the button as instructed, you’ll be redirected to the brand’s website. From here, you’ll have an option to buy the product displayed in the story:


Use this strategy if you’re running an ecommerce shop.

As I said before, people need to see a product multiple times on social media before they decide to buy it. Add shoppable stories to the list of ways to showcase your products.

10. Connect your followers to your Facebook page

If your company has an Instagram profile, it probably also has a Facebook page.

Since Instagram was acquired by Facebook, these two platforms have lots of features that work together. I mentioned this earlier when I talked about running targeted ads.

Now you can sync your Instagram followers with your Facebook business page.

Once this process is complete, you can use messenger bots to nurture those users.

There are more than 300,000 active monthly bots on Facebook messenger. Clearly, other businesses are taking advantage of this strategy already.

Jump on board now before your competitors’ bots steal your customers.

11. Offer discounts to your followers

Everyone loves a good deal.

Share discounts with your followers on Instagram to encourage them to buy.

Instagram is a great platform for running flash sales. Since your story disappears after 24 hours, you can use that type of post to share a promo code.

This will make your followers feel as if they’re getting an offer other people don’t know about. That feeling of exclusivity will also encourage them to buy.

Look at how J. Crew offered a discount in this post:


Notice anything different about this post?

The reason why I used this as an example is because it also uses another strategy I discussed on this list. This is a targeted advertisement.

Don’t think your promo codes should be limited to just your profile posts and stories.

Combining that deal with a targeted ad can be extremely effective. That’s because your ads will have CTA buttons bringing users directly to your website.

If someone clicks on the “shop now” button in the J. Crew ad, they’ll be able to use the promo code right away. This is much easier than having to navigate to a new window.


You can’t rely on website traffic alone to sell products. Take advantage of other distribution channels as well.

Social media influences consumers’ purchasing decisions.

Since Instagram is growing at such a rapid rate, it makes sense to use this platform as a primary method of driving sales.

Plus, as you’ve seen from this list, Instagram has features that allow businesses to sell items directly through its platform.

If your Instagram marketing strategy needs improvement, refer to this guide.

Once you implement these strategies, it will be easier to generate sales from Instagram users.

How is your business using Instagram to drive sales?


  1. Hello Neil,

    I’ve multiple Instagram pages with which I used to work on my dropshipping projects. Instagram really helps me in driving sales to their blog.
    We need a specific audience to sell the products on Instagram.
    Thanks for this great post.
    “Aditya Vikram

  2. Hello Blogger,

    Instagram relay help to drive real traffic for my website you describe in detail Thank a lot!

    Seo Agency in Jaipur

  3. JamesPatterson :

    As delineated, it isn’t sufficiently only to present substance and look out for making progress. Businesses should ensure they have the correct promoting methodologies set up to win through Instagram marketing! Keep reading to discover the Instagram strategies. buy dissertation online | DissertationTime

  4. Awesome article! Definitely in this article you have explain very effective instagram marketing strategies for online marketers. I much value this idea of marketing and I think lots of of people are benefited from this article. I have also learned a new marketing strategy. So I much appreciated to the author for sharing this effective article with us. By the way, I am David a casino blog owner and professional blogger. Actually I have good knowledge in this casino and gambling industry thats why I love to write and research about this topic. Generally In my blog I have sharing some of trusted online casino review and guide for interested people.

  5. Best school In Mumbai & Navi Mumbai
    Boarding schools in navi mumbai
    Boarding schools in mumbai
    schools in navi mumbai
    international shools in navi mumbai
    List of top schools in mumbai

  6. Pandit in mumbai | Book Pandit Online | Online Pandit Services |
    pandit in mumbai , padit in bangalore

  7. Find top 10 foreign language institute and classes –
    kforeign language institue in mumbai
    foreign language institue in navi mumbai
    french language institue in mumbai
    french language institue in navi mumbai
    german language institue in mumbai
    german language institue in navi mumbai
    english language institue in mumbai
    english language institue in navi mumbai
    spanish language institue in mumbai
    spanish language institue in navi mumbai

  8. very nice article again neil, thanks for sharing mobile tower installation

  9. D k Chaitanya :

    Digital marketing offering institutes in bangalore.

  10. khushbu ghati :

    I simply wanted to thank you. I do not know what would have I done, as reading this information made things so easy to understand. Web Designing Company

  11. Wow! I really appreciate the fact that you have written on topic and made it so clear, it is a different topic and very less people can write in a manner that everything gets clear. Also, I love the layout of your page and the images used are very attractive. Quicken Customer Support Phone Number
    QuickBooks Payroll Support Phone Number

  12. Komputer Media :

    I appreciate everything you have added to my knowledge base.Admiring the time and effort you put into your blog and detailed information you offer.

  13. nice article and very useful for me

  14. Michael Robert :

    As we drive into everything is online and social so why not business social media now is the biggest platform to run your online business sell your products but the thing is if you use social media effectively then you the conversion is sure but if you don’t put write strategy on this then you will convert visitors into consumers most of the people now purchase products online i am also doing online shopping because I don’t have time because of my dissertation writing services this is why i prefer online shopping.

  15. Awesome and nice article about how to drive sales with 11 instagram marketing strategies.Thank you for sharing.

  16. These are the wonderful strategies.thanks for sharing.

  17. Magnesium lactate dihydrate FCC :

    Nice post about to drive sales with these Instagram marketing strategies, thanks for sharing, this is really an amazing information and very helpful for the digital and social media marketers, I really appreciate this article…
    Magnesium lactate dihydrate FCC

  18. That is very effective strategy to work and to use Instagram in more flexible way.

  19. really awesome and nice , thanks for sharing this , i really need this , Careerz360

  20. Sneha Meshram :

    Your post is awesome. You have provided the best 11 methods which anyone can use on Instagram and surely I am also gonna do it for my website to get more traffic.

  21. Thanks a lot for sharing. You have done a brilliant job. Your article is truly relevant to my study at this moment, and I am really happy I discovered your website. However, I would like to see more details about this topic. I’m going to keep coming back here.

  22. This is a very helpful article I was exactly searching same and I found here. I also write a blog for my website (blognex) Visit here and tell me a suggestion for my website your suggestion is precious for me. Again thank you for sharing this wonderful information with all of us. how to increase iron levels quickly

  23. Jonny william :

    This is a very helpful article I was exactly searching same and I found here. I also write a blog for my website (blognex) Best Bluetooth Speakers Under 2000 Visit here and tell me a suggestion for my website your suggestion is precious for me.

  24. Jonny william :

    This is a very helpful article I was exactly searching same and I found here. I also write a blog for my website (blognex) Best Bluetooth Speakers Under 2000 Visit here and tell me a suggestion for my website your suggestion is precious for me.

  25. William Megelich :

    Very Informative post

  26. Superb you did a great job, thanks a lot for sharing this Article…

  27. Guru Mohan Dixit :

    Keep posting such valuable information. Guide me for doing some marketing for my business

  28. Informative, Thanks for sharing this huge collection. Good Job. Keep going on.

  29. Windex infotech :

    this is a very helpfull post…thanks for sharing this post

  30. Yes you are right thanks for sharing and Affordable Homes in Gurgaon – Make Your Living Worth the Investment Affordable Homes in Gurgaon – Make Your Living Worth

  31. Instagram is a very good platform for marketers I get leads for my website from there buy after reading this article I think it will increase my sales

  32. Nice Article! it’s a great information and thanks to you for sharing this information. Keep posting

  33. your blog is so nice blog and I am very inspired by your blog. you say very well.we are the ssc coaching in jaipur . Know more About SSC, Bank, Railway Coaching click on this link.

  34. A great post by master NEIL,

    This is really a nice post that gives a better idea to drive Sales with These 11 Instagram. I like these smart Marketing Strategies for Instagram.

    Instagram is one of the best social media networks but Instagram could be such effective this is really nice new for me to understand.

    Thanks for sharing the post.

  35. Thanks for the post, Neil. Your blog is a great place to learn SEO.
    Will try your methods to drive more traffic.
    Free Dating Sites

  36. Nice Article! it’s a great information and thanks to you for sharing this information…

  37. Thanks for sharing this post, Your blog is a great place to learn Instagram marketing tips.
    i am trying your methods to drive more traffic. Best SEO company

  38. These 11 marketing strategies are perfect to combine in marketing program. That’s totally ideal idea! hotmail

  39. Hi Neil Patel,
    you are very good teacher. your youtube tutorial nice. your tutorial very useful for any beginner blogger.

  40. Ashutosh Singh :

    Thank you so much for sharing this information, it is easy to learn while reading such articles. As, the information you provide is easy to understand and also, gives a detail explanation of the topic. I would love to read more of your articles because they provide great knowledge that no one else provides. Web Designing Company
    Digital marketing course

  41. These are good steps to drive your business through Instagram and its really works because I have tried it and through it get some leads and traffic on my website and also get direct conversions through it. When I was doing work for hnd assignments writing service providing company that time I had done it. And it is so easy just follow steps and generate your traffic and leads with the help of this Instagram marketing.

  42. Firstly I thanks to NEIL PATE for sharing your information with us.
    Really a great and well-explained post. These are wonderful strategies.
    If anyone needs Codeigniter Development Company services than contact with us.
    Once again Thanks for sharing this post.

  43. Digital Marketing training :

    Digital marketing is trending field now a days. I am learning marketing strategies to do my own business. These marketing strategies also helpful for me. share more information about this.

  44. Nice post about to drive sales with these Instagram marketing strategies.I like these smart Marketing Strategies for Instagram.Nice Article! it’s a great information and thanks to you for sharing this information.I’m applying all this tactics own website .

  45. Such a great artical. I read these 11 Instagram Marketing Strategies steps, all are very informative.I hope this Strategies is very useful for me to drive more traffic.

  46. This is a great piece of content and surely a wonderful guide to the Social Media Marketers. Thank you for keeping us updated with such useful tips.
    Best Regards
    Koderey Techstack

  47. Thanks, As Always your article was amazing and informative.

    You have shared great Instagram marketing strategies here, Just wondering which type of Instagram contest would be best to generate more followers?


  48. This is an incredible bit of substance and most likely a magnificent manual for the Social Media Marketers. Much thanks to you for keeping us refreshed with such valuable tips.
    Check GBWhatsapp For IOS

  49. how increece website traffic
    iphne \

  50. Great news for those students who belong to buy dissertation online
    and want to take exercise or a part of sports , but I am a marker and like to all your strategies which you have mentioned for us in this article .

  51. Glad I read your article. I think she will help me. Nowadays the competition is great, but the opportunities are great. Everything can be read and done as instructed. Totally everything. We need subscribers instagram (for example, it is, take it and do it … you need other social networks – open search and that’s it. Of course, yes, it is interesting to study. thank.

  52. careerz360Blog :

    really nice and awesome , thanks for sharing this . careerz 360

  53. I love this topic)) Contests – I like to conduct and participate. It seems a trifle, but this is an important part! instagram bot to attract subscribers This is also very important! The main thing that would be high quality and with the ability to customize for yourself. I use, very pleased.

  54. These are good steps to power your commercial enterprise through Instagram and its in reality works due to the fact I even have tried it and thru it get a few leads and visitors on my website and additionally get direct conversions via it. Professional Dissertation Writers UK

  55. Evelyn Williams :

    This is really an awesome blog about Instagram marketing as I have implemented those techniques on my Instagram account and its results have been very fruitful for me in providing dissertation assistance to the students.

  56. Mohammad Asad :

    I’m an academic writer associated with Essay Writing, and have more than 5 years of experience in assisting the scholars based in Gulf countries. You can approach me if you have any issues regarding academic writing.

  57. Such an informative article !!! I’ll use these tips at my Instagram posts so that i can make more visible my page to promote my assignment writing service for scholars.
    Thanks a lot !!!

Speak Your Mind