5 Popular Blog Post Topics That Everyone Loves to Share

If you’re a content marketer of any type, you know how crucial it is for your blog posts to make a splash.

If you were to look over my shoulder any day of the week, you’d see me checking my social sharing metrics.

Just this morning, I logged in to Buzzsumo to take a look at these numbers:

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(This image shows the social sharing metrics for QuickSprout.com over the past year. These are the four pieces of content that received the most social shares.)

Why?

Because social sharing matters!

This isn’t some sort of narcissistic kick. This is a data-driven way to see who’s sharing my content, how many shares I’m getting, what platform those shares are on, and why the articles are being shared.

Obviously, it doesn’t matter how much content you’re putting out if nobody’s reading it.

If nobody’s reading it, nobody’s sharing it.

Ultimately, your content must be shared if you want to increase site traffic.

Many marketers spend their days looking at Google Analytics. I do this too. But Google Analytics is only part of the picture.

There’s a fascinating story behind every social share you receive.

If you’re one of the millions of soloprenuers, entrepreneurs, content marketers, growth hackers, or startup marketers in the US struggling to put out engaging content, you’re not alone.

I get it more than anyone.

The web moves fast; trends come and go; and sometimes it’s hard to keep up.

You’ll be happy to learn, however, that there are a few tried-and-true content categories that everyone (your audience, my audience) loves to engage with and share.

In this post, I’m giving you a few of those content categories and diving into ways to discover more for a lasting result.

By the end of this post, you’ll understand why the content you’re sharing may not be getting the same results as other some content does.

You’ll also understand how all this affects share rate and what you can do to turn your situation around.

Here are your new go-to blog post topics. Read each thoroughly, and think about how they can be leveraged on your blog.

1. Productivity hacking

Time is one thing we’ll never have more of—for now, at least.

If I told you I could make your days longer and you’d be able to finish more work, make more calls, etc., you’d be interested, right?

Of course, you would. Time is important.

It makes sense then that we’re attracted to content focused on gaining more time.

In your upcoming blog posts, incorporate interesting productivity tips, whether showing how your product or service increases productivity or sharing which productivity tips and tricks are working for you.

If you’re familiar with Michael Hyatt’s blog, you’ve probably seen this work. Michael Hyatt is a leadership development expert, but he publishes a lot of productivity-related titles.

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In fact, when I look back on his blog’s social sharing metrics over the past 12 months, two of his top five are on productivity:

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This isn’t an accident. Hyatt knows that productivity topics get shared.

People love sharing practical content that they can vouch for and others can use.

2. Travel

The travel industry is booming for a reason. We love to travel.

Travel is invigorating, relaxing, and educational, and it’s one of the reasons why content focused on travel is so widely shared.

It’s time for you to join the club. Start thinking about what you would want to read.

Depending on the season, you can write about physical locations your audience might search for, say, Jamaica.

If you’re a company that has this information on Jamaica on your blog, take advantage of that. Take control so your blog becomes a frequent destination.

What kind of blogs would benefit from travel-related articles? It might not be that hard to find a connection.

Take ToDoIst for example. They sell a productivity app.

But they blog about travel:

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Even a camera maker such as GoPro can get away with publishing some interesting and super shareable travel articles:

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Evernote knows that travel is a shareable topic, and its blog features plenty of travel articles:

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Give travel a try, fitting it in however you see appropriate, and you’ll likely get some social sharing among an interested audience.

3. Fitness

Face it, there are mobs of people out there (myself included) who would love to just wake up with six-pack abs. That’s why there’s always something new to help get you there.

As long as science continues to discover new things, there will be new breakthroughs to talk about—perfect fodder for shareable blog posts!

Blog posts about fitness have historically been one of the most shared genres of content on the web.

Buzzsumo, the social sharing giant, reported this about 2015 content popularity:

Who doesn’t want to get healthier? Health was a popular topic in 2015. Interestingly, three of the most shared posts on BuzzFeed this year were about health, as seen below.

They explain that the viral element of these articles was the topic of the content: health, diet and fitness tips.

Buzzfeed knows a thing or two about shareable content, and they were the clear leader in the socially-shared fitness topics.

A quick search for “buzzfeed fitness” produces over 800,000 results:

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There are tons of shares on each one of these.

Depending on your industry, blogging about fitness can work well.

Begin this process by searching Google for the top fitness blogs, and scour them to find out what the fitness industry is talking about. Write a post from this, relate it to your business, and that’s it. Simple.

4. Getting what you want in life

The ability to change outcomes quickly and effectively is a skill mankind has been working on for centuries. Want to increase the share count of your blog posts?

Empower your readers.

Show them how to use confidence to get what they want in their lives, relationships, and careers.

Take advantage of this by writing content that talks about specific topics such as:

  • How to get a raise/promotion
  • Negotiation techniques
  • Relationship tips
  • Interview tactics

If spun correctly, these topics will not only be practical and interesting to your readers (i.e., perfect for sharing) but also useful to you: they will introduce you as a thought leader, helping you establish trust with your audience.

And trust, in turn, can produce social sharing.

Some of the major blogs, such as Forbes, Inc., Huffington Post, Fast Co., and Business Insider, are full of articles like this one:

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Feeling that sense of empowerment drives people to share, share, share…

The great thing about topics like these is they can be used on most types of blogs.

5. Money

The fifth and arguably most successful blog topic is money and finances.

The Internet is chock full of people looking to improve their finances, get out of debt, plan for the future, etc.

James Clear, for example, typically writes about health and productivity, but he knows that money topics will hit a social sharing streak. Take this super-popular article he wrote for Business Insider:

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It’s garnered 58K+ shares since it was published!

This is a great topic to blog about, and it’s excellent for highlighting the potential financial benefits your product or service provides. It’s a no-brainer.

But what if you run out of ideas?

What happens when we’ve exhausted these topics next month and we’re back to square one—out of ideas?

At this point, get online and check out forums related to your interests to find out what people are asking and what discussions are viral or trending.

Use the main categories above as a guide (fitness, finance, travel, etc.), and dive into these sub categories on each forum on a more micro level.

For example, let’s say you see on Forum A that “puppies” is trending, and, in particular, many people are talking about “German Shepherd puppies.”

Narrow the focus of your next blog post to include this specific information on German Shepherd puppies, and watch your content take off.

But it’s not always this easy, right? What about when you’re having a rough day writing? Here’s a bonus tip.

In addition to the above, keep what I like to call an “ideas file” handy.

Start with a Google spreadsheet. Every time you come across an interesting idea for your blog, write it down.

Scour the Internet for news, and read other blogs you respect.

These ideas become inspiration for posts down the road. Maintain this file, and I promise you can make your blog more successful.

Conclusion

There are dozens of factors that influence the shareability of your blog posts.

Issues such as the time of posting, time of sharing, style of the title, featured image, author’s authority, keyword presence, etc. are all crucial.

But there’s one thing at the heart of it all: what’s the topic?

If you miss the right topics, the entire blog will be a waste of time and effort.

Not all these topics will work for every blog. I understand that.

Knowing your audience and their interests is your path to ultra-shareability.

Just a few small tweaks to your blog can dramatically improve the rate of sharing of your content.

Spend time researching competitors, writing down your ideas for later use, and keeping your finger on the pulse of the blogs and forums for your topic of interest.

One piece of advice I always leave my clients with is this: Would YOU want to read your blog if you were the customer?

If the answer is no, consider some of the strategies above and let me know how it goes.

Which blog topics work best for you?

Comments

  1. J.Ustpassing :

    Question…
    Are those posts shared because tons of people are interested in them, or because of the origin of those posts?

    Chances are that the origin has a huge influence in the share rate – that doesn’t discount the topic/theme, timing, quality etc.
    BUT – people need to keep in mind that the figures they see are skewed due to reputation/popularity – you could write the same type, and get nothing like that share rate.

    The key here isn’t just picking the right topics, nor writing for the right audience;
    it’s making sure you have a social network that supports you/your content.
    You have to invest time/effort into that (as well as researching popular topics/themes etc.).

    Another idea for topic research is to look at tools like Google trends/insights. You can see previous patterns for topics … and making a note of them.
    If you see that a topic/theme is cyclic, spot the uptrend date, and plan to write the piece out a week in advance – and to track relevant sites for news/updates about the upcoming topic/event.

    I’ll also throw in the line “Credit when/where it is due”.
    There is unfortunately a huge lack of manners when it comes to content production. So many of us simply collect ideas and utterly fail to bother mentioning when/where we got the inspiration.
    Start linking out to the posts that inspired you.
    1) People can see you have researched
    2) People can see that you’ve not copied/paraphrased
    3) The link-text counts as extra-relevance for on-page SEO
    4) The sources will appreciation the mention+link (and may return it in the future)
    5) You may find yourself interacting/building a relationship with quality content producers – never a bad thing
    6) You may find that those other writers are willing to share your own content (with their audience)

    • Hi Neil,

      I sometimes don’t get it how certain people manage to get enough time on their hands to hunt for opportunities to contradict genuine information for the sole purpose of screaming for attention.

      Lately, I have seen some nasty comments with contradictory information in comments section of your blogs. To all those people, I just have to say that they are doing disservice to the entire online marketing community. What goes around comes around folks. If this is a puny attempt to gain popularity then rest assured someone is getting ready to give you the same treatment when (rather I should say ‘if at all’) YOU become popular.

      It makes me sad because to whatever level I have grown today in digital marketing, Neil has been an inspiration. At least I had never seen anyone disseminating such quality information for free, before Neil.

      SPAMMERS / ONLINE BULLIES….PLEASE STOP PUTTING GENUINE READERS OFF!!!

      Apologies if I came across as offensive, but I couldn’t bear this anymore.

      Thanks

      • J.Ustpassing :

        Hmmm

        MBedi – please, name names!
        Don’t post a comment like that (generally waving the finger) – instead, step up and call people out directly.
        Just please, make sure you are right before you do 😀

        • J.Ustpassing I don’t think I need your permission or approval on what I should post. Neither do I care to prove myself right to just a weird username.

          • Well, I thought I’d give you the opportunity to handle this in a mature manner,
            but you’ve clearly opted to go a different route.

            I strongly suggest that you take the time to re-read some of those “nasty” comments you claim to have seen,
            and then note the responses to them.

            In most cases, the comments either compliment or expand upon the theme.
            In the vast majority of cases – the responses to those comments (from Neil) are positive.
            (If you look back over the past 10+ posts, you’ll even see Neil saying “thank you” and “appreciate” etc.!)

            1) You’ve made the mistake of misreading and misunderstanding both the content and the tone of the comments,
            2) You’ve failed to acknowledge the responses to them,
            3) You’ve compounded your failure by making a bit of noise about something that doesn’t exist,
            4) You’ve then topped it off by rudely ignoring the overtures offered

            PLEASE, do go and read the comments/responses,
            BEFORE you try and respond, or post any other flippant/inaccurate responses.

            • Mikael Sørensen :

              +1 Owned

            • Keep living in denial. Revisit your comment and you find them to be a cocky person’s desperate attempt to establish his ground. What a shame you couldn’t start your own blog yet.

              For the record – Most of your inputs from any of your comments is nothing new. It’s a poor attempt at copying and paraphrasing thereafter.

              I will demonstrate my maturity by my
              actions and not respond to any of your further responses as unlike you I have better things to do.

              • J.Ustpassing :

                Hold your horses.

                You walk in, make wild and unfounded accusations based on your misinterpretations,
                refuse to acknowledge any of your mistakes,
                then attempt to fire a bunch more falsehoods as a parting shot before you run away?

                ROFL

                Yes, awesome job of displaying maturity.

                Lets clear a few things up;
                1) I do Not link drop – never have.
                2) I don’t promote my self – I don’t need to.
                3) I’m willing to bet that I know more about any facet of these fields than most others, including yourself (I’m known for being well rounded in multiple disciplines).
                4) On the few occasions when I have held a difference of opinion with Neil, I’ve stated it as such, and it’s never been a problem (as Neil is a big boy and a professional and can behave as such)
                5) No, my stuff may not be “new” (little is) – but considering how long I’ve been pointing out some of this stuff (over 10 years), it’s not surprising if some of it is familiar.
                6) Again, some of the points I raise may not be “new” – but few people in any of the DM fields can cover as many of the fields as I’m known to do; fewer still bring in aspects of psychology, analysis, sales, social trends, design principles etc. etc. etc. So though not new, they tend to be novel for many (unless they are very well read and/or experienced)

                But please – do Try to prove me wrong (and in the process show that your not just talking garbage whilst backpedaling);
                a) Show where I promote myself, my services, my wares or my sites – just 1 single link, just one Brand or Company mention.
                b) Alternatively, please, find somewhere online that the content of my comments appears (plagiarised), or highly similar sentences/paragraphs exist (paraphrased).

                I’ll be mighty impressed if you can.
                In fact, the only content you will find that is similar will be;
                a) Content I wrote
                b) Comments I have made
                c) Quotes of stuff I have published
                d) People copying my stuff
                e) Minor similarities due to linguistic constraints
                f) People using my text with permission (believe it or not, if you’ve read the Google Help Docs, I believe they have retained some of my initial contributions!)

                Lets face it – you misread, jumped in way over your head, behaved rudely, realised you’d screwed up and are attempting to run away and hide.

                I’ve given you every opportunity to be a grownup and own up.
                I haven’t even demanded that you apologise..
                But, instead of being mature, professional or anything resembling sensible, you’ve opted to go on the attack (again).

                Now, we can all see what you’ve done,
                and based on your prior comments, we all know that you’re not going to suddenly become mature nor professional.
                So yes, feel free to run off and hide.

                My apologies Neil – I’ve tried to refrain from lowering the tone, and avoided blatant/rude insults …
                I can appreciate that you’re unlikely to be pleased with the comments/tone,
                … but I’m unwilling to stand idle whilst accused/attacked.
                The best I can do is offer my apologies after such comments.

                • The focus of the site comments is to produce a solid conversation that can differ to what I have offered as advice but give back hopefully through your own experience to others as I have here.

                  I have pulled out some of your comments J Ustpassing to show within my posts, so I do appreciate the time and what you bring to the site.

                  Let’s not make this take away from others enjoyment from either of you and please all play nicely.

              • I appreciate where you are coming from here but let’s move as you say if possible.

        • I can handle where this is needed so please stay on point 🙁

      • I appreciate the comment and I do personally try to keep this all in check where needed.

    • Judy of the Woods :

      First time reader and commenter here, so I know nothing of the history of anyone’s commenting, and don’t wish to add to the rights or wrongs about the above exchange. What I do take from your (J.Uspassing) original comment is some valuable point. Although I have read most before myself, that wasn’t always the case. We all start at the beginning when we get into online marketing and tips from the “old folk” can be useful to newcomers. Everyone has a nuanced take on things and we can learn from a slightly different perspective, as well as be reminded occasionally.

      Tip from me: make a checklist for posting. In the excitement of pushing “publish” it is easy to overlook something, including the above points.

      As to the comment on expectation regarding number of shares, I agree that it would depend on what your following is already, that should be a give. Indeed, it would be naive to think otherwise. But nor should we discourage anyone from using those strategies, as their results, barring lack of social skills, could still be somewhat pro-rata to the number of their followers. Even with a following of ten people, if they can increase sharing by one share, that is one they did not have before, and will further increase their audience and hopefuly kick off a snowball.

      I certainly appreciate the content of this post (Neil’s) – reminder, or not, and the main points will be added to my post writing cheat sheet, if they are not on there already 😉

      Thanks.

      • J.Ustpassing :

        The point about the number of shares is due to so many clients working full steam to produce good (if not great) content, sharing it, then getting depressed when it doesn’t go viral.
        Though it is logically (normally) a numbers game, they expect to see results that are simply very unlikely (it’s almost heartbreaking to see the results fall so short of their efforts and expectations).
        The simple truth is – you can produce the best content the net has ever seen; poor promotion and a general lack of a strong network will usually result in the content barely getting eyeballed.
        But that does not equate to a loss. If done right and well, that content can be referred to time and time again, slowly gaining attention with each repeat promotion.

        The checklist is a smart ideas.
        I usually start any of my pieces of with a focus-list; key terms/points, any special wording or phrases I’ve thought up, any special images I may need/want etc.
        But as I write, I tend to delete – maybe I should keep it as a separate file and keep it on the other screen to keep me on track.

        • Judy of the Woods :

          I agree, that results do depend on a more complex combination of factors, and maybe it would serve one’s audience to point this out. Again, to many who have been around the IM space for any length of time, this is another given.

          It is not easy finding the balance between repeating basics for newcomers and keeping to the core of the subject without cluttering each article with asides for beginners. Maybe the solution would be to have one link to something like a “Start Here” page for newbies?

          And one more tip (and note to self): add “proof-read 10x before publishing” to the checklist. Running things threw the spell cheque alone can still leave yew with unintended meaning.

          • J. Ustpassing :

            ROFL – spellings aren’t my major weakness – it’s typos.
            I’m sure there is a conspiracy between my fingers and my keyboard to make me look illiterate 😀

            But indeed – if there’s one thing I’ve found that can turn a customer off, it’s content that is full of poor spelling/grammar.
            (There does seem to be some leniency – a tiny number of errors seems to have no noticeable impact, but over that, and CR goes down, almost in relation to the number of errors.)

            • Judy of the Woods :

              Sorry, misunderstanding. I was actually referring to my own mistakes in the first comment. I left out the “s” at the end of “points” in the first paragraph, and the “n” at the end of “given” in the third – both valid words, but don’t say what I meant. I guess, that’s a further point for my check list: when making mental leaps and saying something out of context, say what you are referring to, especially in a two-way conversation. People can’t read your mind. Oh, the curse of knowledge, lol.

            • Neil Patel :

              All are valid trust points that can be easily skipped over by most.

          • I do feel that personalization is a big area that can help on this.

      • Welcome and thank you for adding some value in the comments here. Hopefully you will feel more inclined to share where you feel fit too 🙂

  2. photo-restoration Services :

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  3. SideTrend.com :

    Hey Neil

    Thanks for the awesome article. I have been going through someone of your post from past few days but I couldn’t find any on post on how to grow your traffic if you are run a lifestyle/viral magazine.

    It will be great if you can share some insights on that.

  4. Anil Agarwal :

    Wow!

    This is definitely a nice read for me. I had to read this one keenly because I have recently been studying and implementing some few changes to my blog. Tells why I had to really focus on spending my time to study what you had to share here, Neil.

    All five points are cool and I really love them, especially the productivity Hack and Money points…

    …Like you said, everyone wants more time to think, more time to make calls to hat girlfriend or that boo, more time to increase leads and pretty much about everything, which is cool. In this case, when you write something that teaches how to hack into space or time as the case maybe to be to achieve more results, you can be sure to get a lot more reads and social shares which is the best way to show your target market that you are worth their time and money.

    Thanks for sharing this, Neil, and you can be sure I will put to good use some of the advises you shared here.

    Have fun over there boss!

    Anil

  5. Handmadewale :

    what a post! Wao! I like your advises… It is really helpful… thanks for sharing this post Neil…

  6. Nice write up. This is really good . Well said, The Internet is chock full of people looking to improve their finances, get out of debt, plan for the future, etc.
    I also want to use some of ideas on my blog http://blog.webaspiration.com/. I like your presentation because every post has lot of knowledge good information.

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  10. Thank you Neil. This has inspired me to publish new interesting posts on my blog https://webmanager.pro I kept thinking what to include in the blog section to make this site get more shares and links. I will start with 5 separate blog posts, one for each topic you mention. For example for fitness I was thinking about something like: 10 Least Noticeable Exercises For The Office. For the topic of money I could publish something like: 10 Highest Paid Web Managers in The World. Let´s see how it goes, … anyway, thanks for the valuable insight

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