18 SEO Tactics That Take Only 30 Minutes Each

I feel SEO has a reputation for being meticulous and painstaking.

And perhaps that’s true to a certain extent.

The initial phases of an SEO campaign can, in fact, be grueling.

There’s on-site SEO, off-site SEO, and—everyone’s favorite—technical SEO.

So, yeah, it can be kind of a pain.

But here’s the thing.

There is a multitude of “quick fix” SEO tactics that take hardly any time.

Many can be completed within 30 minutes.

Now, I’m not going to tell you that any specific technique will bring about massive results on its own.

But when done in conjunction with one another, they can have a significant impact and give your overall SEO campaign a nice boost.

So let’s get right down to it.

Here are 18 SEO tactics that will take you no longer than 30 minutes each.

1. Get set up on Google My Business

Local SEO is important, especially if you’re a brick-and-mortar business.

If you’ve been skimping on this aspect of SEO, you’ll want to spend a few minutes setting up an account on Google My Business.

This allows you to edit the info on your business, verify contact info, add images, monitor reviews, and more.

image00

This can give you a huge advantage over competitors who fail to capitalize on this powerful resource.

2. Optimize your profile

Already have a profile on Google My Business?

Why not spend some time sprucing it up and making sure that everything is “just right?”

Here are a few specific things you can do:

  • Make sure all your business info is up-to-date
  • Add additional info such as hours, parking location, menu details, etc.
  • Choose specific categories (e.g., “fresh organic grocery store” instead of just “grocery store”)
  • Replace any amateurish looking images with newer, more professional ones
  • Encourage loyal customers to leave reviews

3. Get set up on Google Search Console

I love Google Search Console!

If you’re not using it, you’re leaving money on the table and not getting the most from your SEO campaign.

Here’s a screenshot explaining exactly what Google Search Console is:

image07

Although there is a wide array of features, here are some specific things you can do to improve your SEO:

  • Check who’s linking to your site
  • Check index status
  • Monitor crawl errors
  • Manually submit new content to be crawled

I recommend reading this post from Quick Sprout to learn how to use Google Search Console like a boss.

4. Check your site’s speed

I’m sure you know just how critical site speed is.

Even a one-second delay can have an adverse impact.

image17

If you’re not sure what your website’s speed is, you can check it with Pingdom’s Website Speed Test.

It only takes a few seconds, and it will provide you with details on what you can do to speed it up.

Here’s the info I got when I did a speed test for Quick Sprout:

image15

5. Check your site’s mobile-friendliness

I think it’s safe to say that smartphones aren’t just a fad.

In fact, many experts labeled 2016 as “the tipping point” for mobile search, when it finally eclipsed desktop search.

Research found that the average American spent 87 hours browsing on their smartphone in August 2016.

image14

If you haven’t done so already, take the time to run a mobile-friendly test.

This will let you know what shape your site is in and what steps you need to take (if any) to resolve any issues.

6. Improve URL structure

Here’s the scenario.

You’ve been blogging for awhile, maybe several years.

Back in the day, you didn’t pay all that much attention to the URL structure of your blog posts.

As a result, they look something like this:

www.yoursite.com/blog/348303203204834

It’s fair to say this isn’t going to do your SEO any favors, and it’s going to make it unnecessarily difficult for search engine robots to decipher the meaning of your content.

To make your site more SEO-friendly, go back and improve these URLs so they look more like this:

www.yoursite.com/blog/content-marketing-101

7. Improve mediocre titles

I’ll be honest.

Coming up with epic titles for blog posts can be a little tricky at times.

Maybe in the past, you ended up settling for less than stellar titles.

A good way to make use of 30 minutes is to look over your posts to identify any titles that could use improvement.

One helpful resource for streamlining this process is Title-Generator.com.

Simply enter your main keywords, and it will generate 700 potential titles with one click.

Here’s what happened when I entered “content marketing:”

image03

8. Study AdWords ads to optimize titles and tags

Here’s a little hack I learned from Brian Dean of Backlinko.

It’s simple but genius.

Enter a keyword in Google, and check out the ads that pop up.

Then look for awesome copy that you could potentially use for titles or tags.

Here’s the example Brian uses.

He searches for “glass water bottles” and comes up with these ads:

image12

From there, he comes up with these phrases:

  • BPA-free
  • Keep you hydrated
  • Durable
  • Reusable

So, why is this so smart? Just think about it.

The phrases used in ads like these are the result of extensive A/B testing, so you know they get clicks and conversions.

You can save yourself an immense amount of time and energy by incorporating the phrases you find in ads.

9. Find dead links

Dead or broken links can be a real buzzkill.

Not only can they be disruptive to your website’s visitors, but they also won’t do your SEO any favors.

But you can quickly identify any of these links with the Online Broken Link Checker:

image16

Just type in your site’s URL, and it’ll do the work for you in seconds.

Then go back, and make any necessary repairs.

10. Do some internal linking

In an article on NeilPatel.com, I mention that I wrote a blog post every day for five years and amassed hundreds of posts.

But I made one major mistake. I never linked to any of my relevant articles!

Fortunately, I eventually figured out that I could greatly improve my SEO by simply linking new articles to relevant older ones.

image13

If you made the same mistake with your older content that I did with mine, I highly recommend taking a bit of time to set up some internal links.

Even a 30-minute session should leave your SEO in much better shape than before.

You can learn more about this process by reading this article.

11. Find link opportunities on Alltop

If you’re unfamiliar with Alltop, it’s basically a blog directory where you can find some of the world’s best content in one convenient location.

Here’s what pops up when I enter “content marketing:”

image10

Not bad, huh?

What you want to do is spend some time looking for potential link prospects.

Search for relevant blogs in your industry to see if there are any bloggers with whom you could build relationships.

12. Find link opportunities on BuzzSumo

You can use the same process with BuzzSumo.

Just enter your search phrase, and you’ll get a list of results.

Here’s what I get with “content marketing:”

image04

From there, click on “View Sharers” on any articles that interest you.

image01

You’ll then see a list of people who shared that article.

image05

These can all be potential people with whom you may want to form relationships, which could eventually translate into link-building/guest-blogging opportunities.

13. Give your lower-ranking pages a boost

I’m sure you know that having content ranking below the first page of SERPs is essentially worthless.

Here’s what I mean:

image02

If a post is ranked say #42, it might as well be ranked #20,000,000.

Here is how to improve that.

Identify a few of your posts ranked on the second or third pages of Google.

These have obviously gained some level of traction but need a little boost to get onto page one.

To get that boost, set up some internal links pointing to them.

Sometimes, that’s all it takes to get them “over the hump” and onto prime search engine real estate.

14. Target two leading industry blogs

This might be an old school tactic, but it can still prove to be quite fruitful.

It involves finding two A+ industry blogs you were previously unaware of.

Once you find them, leave a couple of awesome comments with a link pointing back to your site.

On top of this, I recommend subscribing and following some of their best writers on Twitter with the hopes of eventually building relationships.

15. Claim your Bing listing

I feel a lot of marketers totally discount Bing.

And I get it.

It’s like comparing David to Goliath in terms of search engine market share.

But pump the brakes.

Bing still receives a decent percent of overall searches.

In fact, a 2016 article from Search Engine Journal reported:

Bing’s share of the search market grew more than Google’s this past April. To be exact, Bing’s market share rose by 0.2 percent while Google’s dropped by 0.2 percent.

Google’s total share of the US desktop search market has dipped below its previous 64 percent to 63.8 percent. Microsoft’s share of desktop search is now sitting at 21.6 percent.

Will Bing be overthrowing Google any time soon? Probably not.

But there’s still SEO juice to be had by claiming your Bing listing.

Sign up for Bing Places to claim, complete, and verify your listing.

This can be especially helpful if you’re a local brick-and-mortar business.

16. Write comprehensive descriptions for videos

Do you post any videos on your website?

If so, you may be missing out on a golden opportunity.

What I mean is that you’re probably failing to extract all the SEO potential from your videos.

And this all boils down to descriptions.

Rather than writing a brief description like this:

image06

Brian Dean recommends leaving a 200+ word description like this:

image08

Not only will this help you improve your ranking in YouTube, but it can also improve your ranking in SERPs.

And it really doesn’t take that long.

17. Turn a standard post into a long-form post

I’m not going to insult your intelligence by stating the obvious fact that long-form content ranks better than, say, a typical 500-word post.

You already know that.

image09

But here’s a nice little trick you can do with thin content.

Look for a shorter post, under 1,000 words, that’s pretty good but never lived up to its full potential.

Then spend 30 minutes “beefing it up” by adding more content, charts, graphs, visuals, etc. until it’s bona fide long-form content.

For more on this, check out this post from NeilPatel.com.

18. Spy on competitors

Finally, it’s time to tap into your inner James Bond.

By this, I mean “spying” on a few of your key competitors.

Just go to SEMrush and type in their URL.

image11

Within seconds, you can find info on their:

  • Top organic keywords
  • Organic position distribution
  • Backlinks
  • Top anchors
  • Indexed pages

This will provide you with valuable intel that can guide your SEO campaign and enable you to be more effective.

Conclusion

SEO doesn’t have to be back-breaking, mind-numbing work.

In fact, there is a plethora of smaller SEO tasks you can easily complete in 30 minutes.

The ones I’ve outlined in this article will help you step up your SEO without an insane amount of effort.

And when you do several (five or more), it can potentially lead to a major breakthrough.

Do you have any other quick and easy SEO tactics up your sleeve?

Comments

  1. Plamen Ivanov :

    Hello. This is a nice and really informative post. Which tool do you use to investigate ‘bad’ links that could harm our websites? I tried both ahrefs & semrush, but I can’t understand how to create a list with backlinks that can harm my websites. Any tips will be highly appreciated. Thanks 🙂

    • Hello Plamen

      If you are using Semrush then you would have seen an option to identify toxic links and money links etc

      Go through backlink audit beta section and you will see all the required information. I hope it works for you. Please let me know if I can do more help.

      Best Regards
      Amit

    • The thing with links is it is a little bit manual really. You need to look at what is pointing to the site and the anchors to see what should be helping you and not.

  2. Matt Marsiglia :

    Blogging has helped me tremendously. I was one of 3 companies to start our business at the same time time.

    Blogging has earned our company a top 3 search result despite being only 6 months old. Our target keyword is “brewery tours New Orleans”

    We are super late to the party on “bachelor party New Orleans” but I can’t wait to beef up a couple of places to move us from page 2 to page 1!

    Nolabrewbus.com

  3. Its a wonderful and great tips about SEO,all the tips has unique value,after read this all tactics I realize that I can improve SEO within 30 minutes

    Thank you for sharing this useful tips

  4. Super tips Neil 🙂

  5. As usual nice info. I suppose these tactics can be mostly used for small and medium size websites. For large websites such as Ecommerce portals, few more tactics needs to be used as data is large and to analyse it in 30 minutes is difficult. Let me know if there are any tactics/tools to handle huge sites such as ecommerce portals in lesser time.

    • J. Ustpassing :

      Most eCommerce/large sites are dynamic and database driven.
      Many of the problems a site will face are therefore “universal”, the same problem will persist/occur across most pages.
      The key is identifying the cause and making a change – which will impact all of the pertaining pages.

      One of the more common issues is poor internal link structures and under-utilisation of internal link text. Identifying related items, linking to sibling products and using various forms of sub-navigation can give a little boost and help share-out the link equity.
      Duplication and canonicalisation issues are also very common, as are titles that aren’t distinct/informative. Reviewing things like URIs from pagers and NumItems/Filter/Sort etc. can be useful, esp. if the canonical is off (one of the biggest problems with most dynamic sites).

      Yes, large quantities of data can make the task take longer – but there are shortcuts. It’s harder to spot anomalies and outliers on smaller data sets, where as larger sets give us a better view of “typical”, and thus allow you to see pages that perform very well or very badly. So you can start with those and work you way towards the more common levels (start by comparing the better vs the worst and play spot the difference :D).

      One of the biggest problems larger sites have is lack of focus.
      I’m not a fan of all the “long tail” spiel or “nicheing” – but the truth is that having 30 pages all targeting the term “kettle” is never really going to work well. So make sure you optimise the categories properly for the short-tail/head terms, and then each product should have a distinct relevance for long-tail/specific searches (kettles, electric kettle and boil-kettles, kettles by capacity, by connection type, speed boil etc. – every “feature” that people classify and search for).
      The end result should be that you increase the relevance and ranking for those less-sought after terms. Lower traffic, but higher conversions (which is the end-game … not rankings, but conversions).

      So, again – yes, larger sites can be more complicated – but it is more than doable, so long as you take a slightly more refined and considered approach … and it still doesn’t take long 😀

      • I think the danger with larger sites is the overall topical focus you lose and the trap you fall into, which is having just lots of pages gives you a better chance at winning.

        Spend time providing value and make sure your content is unique with intent.

    • It comes down to focus and what is important that you win on.

  6. Wonderful Neil, Actionable SEO …

  7. J. Ustpassing :

    6) Improve URL structure
    6b) Apply 301 Redirects from old URIs to new
    -OR-
    Copy the pages and deploy Canonical Link Elements from the old page to the new
    Otherwise you have just blown any link equity those URIs had
    6c) When generating new URIs – be careful to avoid keyword-stuffing. Spam is spam, whether it’s the content, Title or URI.

    7) Improve mediocre titles
    Keep in mind that (1) People read left to right, that SE’s have limited space to display the title and that browsers truncate tabs – so try to get the Relevant and Identifying words as left-most as possible.
    Additionally – keep in mind that Titles could be the first thing they see about your site/page. Ensure they are informative and relevant (inaccurate/misleading titles cause bounces).

    10) Do some internal linking.
    Don’t forget that linking can go both ways.
    You can link newer posts to older posts as well as the other way around.
    If you cover the same topic, but with a better and updated version – consider not linking, and redirecting instead.

    + 3 more off the top of my head…

    19) Setup some form of tracking … Google Analytics, KissMetrics Crazyegg, Piwik … all can give you insights into how your visitors behave and how your pages perform.

    20) Use the logs luke!
    Seriously – Server logs have a ton of info in them … from basic analytics info through to incoming links and errors served.
    Parsing those links and reviewing them can help you improve your site in multiple ways.

    21) Look for patterns in performance.
    Quite often we simply look at data and take it as is … but when you look a little deeper, and start adding information, you can get a lot more out of it.
    Try looking at your under-performing pages and see if you can spot a trend or three. Are they targeting the same words? Are they a particular style of post? Released on the same day?
    You won’t know until you look 😀

    22) Test your canonicals!
    There was a recent commenter here with a few issues on their site, and one of those problems is more common than it should be – incorrect canonicalisation.
    Make sure both the Protocols (http/https) and the SubDomain (www/non-www/what-ever-you-use) are correct. If you canonicalise to “https://sub1.example.com/dir1/file1” – test the http and non-subdomain versions and see what happens.
    Do you get redirected (and are they 301s?)?
    Do you see a canonical element, and does it point to the right protocol and subdomain?

    There’s actually plenty of things you can check … but you might need some tools to do a bit more with your time…
    … such as reading the reports from Google Search Console or your Analytics etc.

  8. Jagadish Prasad B :

    Nice post, I tried some of them. it’s really good. Thank’s for the post. but, please can you tell me how to add subdomain in wordpress.

  9. Site speed really works. I improved mine a couple of maonths ago and I have sinxe seen gains in SERP. I am faster than 87% of site according to Alexa.
    https://w3zip.com/top-1dollar-hosting-companies.html

  10. Furqan Arshad :

    Thanks for the post. It was really a 30 minutes job for each task and I have added my business to Google business while reading this blog post of yours! Number of other points you explained I am already working, but finding people who shared the news from Buzzsumo index was new for me.

    Keep guiding us to right direction in Internet Marketing and SEO!

    Here is my Profile: https://www.fiverr.com/ewsolutions

  11. Rameez Ramzan :

    Hi Neil,

    I wanted to ask you about Google Business Listing. Recently, I made the company business listing over Google, but I worry about my company name because company name quite similar to Video animation serials both names are similar to each other so how can I compete them on my “Company Name”. Can you guide me on that?

    I’m looking forward to your positive response.

    Thanks,

    • Hello Rameez

      As you said that both names are similar but It’s a just a case of a similar name only. Video serial is not a local business and according to me you should not have an issue by listing the same name for your local business.Your business name will apeare in local market so it might not be an issue.

      Please feel free to discuss if you have more views.

      Regards
      Amit

    • Focus your time on what you want it to be and create more citations to help it.

  12. Hi bro,

    Thanks for these tactics. My competitor is giving a tough time. Sometimes I get to the 1st result, sometimes on the 3rd. It’s a weird situation, and I need to claim back my top position somehow, lol.

    Gonna try each of these, and also gonna try to get some links from YouTube as one of my competitors is getting. Like 60% of his links are from YouTube videos alone.

    Thanks!

    – Bright Joe (http://www.clashofguide.xyz/)

    • Dear Joe

      It’s difficult sometimes to dominate your competitors by creating the same links as they are involving in. I would suggest you try something different like create explainer video on some topics, create a blog on giving solutions to some issues or create the infographic on trending issue. Do social media promotion and also connect with people of that industry. Ask them to promote your videos, infographic and blog post through their social media profiles, blogs , websites or any web channel. You will not beleive, it will do a great help in not only improving thje search visibility but also in referall traffic and overall branding. Try it.

      For more traffic generation ideas, please feel free to conenct with me on twitter https://twitter.com/amitsharma720

      • You really want to go above and beyond where possible. Getting the same links will help give you a more even fight but aim higher 🙂

    • Let me know how you get on.

  13. Philippe Boucher :

    As always, great stuff, I started knowing nothing about SEO and I feel like all the best advice always comes from your site. Never left a comment before so I wanted to say thank you.

    The site speed test was so easy and useful for me.

    Plus, I’m using your trick to find a great blog to leave a comment with a link to my site, so here it is if you want to look at all the progress I made: http://gameofchat.com

  14. Hi Neil, great post. Thank you for sharing this info.
    I had a drop of views on mostly all my websites (niche websites and blogs). I guess you heard about the last change of Google algorithm, called “Fred”. Will you write a guide about it and how to handle it?
    Here’s my Italian blog if you want to check it out: https://creareunsitowebpro.com/ Also this website had a drop of views of more than 60%. If you can have a quick look I will really appreciate it. Thank you!

  15. Eric Turner :

    Neil!

    Thanks for sharing your thoughts on this! I think this article might go into a little bit too much depth but covers many important bases.

    One question I’d love to pick your brain on is the backlinking in general.

    Preamble: Your website needs backlinks – we all know this. If you have a site with the best content in the world but didnt have any links, you wouldnt get any traffic (from search engines). Period.

    Web 2.0’s, profile, etc. etc. links dont really have any value anymore besides diversifying anchor text. It now seems that the only effective links that bring direct value to your rankings are Guest Posting and PBNS. Would love to see you post about this and throw in some data to back your claims.

    Thanks!
    http://bargainsherpa.com/marketing/

    • J.Ustpassing :

      If the only links you can obtain are from;
      a) self-owned social profiles
      b) GP/e-zine sites
      c) self-owned sites/networks
      d) arranged links from linking networks
      then you may have a problem more serious than a lack of links.

      You need to review your perspective about links.
      It is Not about the initial links – it’s about what links those can generate.
      1) You create a site,
      2) You list on relevant/quality directories
      3) You create profiles on generic social platforms
      4) You create profiles on any industry specific platforms/communities
      5) You expend time/effort to interact with people on those platforms
      6) You create content that is worth peoples time to look at,
      7) You promote that content socially
      8) You engage with social commenters
      9) You create content for 3rd party platforms
      10) You publish on 3rd party platforms
      11) You engage with commenters on 3rd party platforms
      12) You watch as the number of initial links grows
      13) You watch as new links based on the initial links grows
      14) More importantly, you look at the % of traffic that converts

      There is 1 step missing from that list – and that’s the RESEARCH part.
      It covers researching your market (audience, competitors, search terms, content types, performance of content types for different query types and different audiences etc.).

      You need to realise that different audiences behave differently, and the chances of links depends on not only your targeting and content, but the audience you create for,
      and when/where you promote/publish.

      You also have to understand that it takes time – and effort … and sometimes a fair bit of both. You may not get traction on the first half dozen or so pieces … but over time they should still perform. It all depends on how well you create that content, and how well you promote it.

      • A link should always feel right for your audience not just for the sake of having one on another site.

        The best links are earned the hard way and that means if you do it right the best for you.

    • I’ll see if I can build some more in-depth data to see what links are best to get 🙂

  16. Titty William :

    hey neil that’s nicely written , we’d forward these tips to our seo team so that it would be useful on improvising the seo tactics of our business website

  17. Hello Neil Sir. Probably SEO is one of the most difficult term in blogging especially for Newbie bloggers. But whenever I read SEO related posts from you, Seo seems very easy to understand. Thanks for sharing the post. Helped me a lot to understand more about SEO techniques. I just started a new blog (www.alltecharound.com) & I don’t want to do the mistakes that I did with my previous blogs. I know your articles will definitely help. Keep up the good work sir. Thanks.

  18. I m a new blogger. Nice post on SEO topic. I checked my blog on this 18 points criteria and came to know many facts that are reasons for less traffic on my blog. Seriously awesome post. Neil thanks for all the valuable information.

  19. Thank you Neil Patel, for your beautiful tips. I am really grateful to you. It’s very important post…

  20. Sherman Smith :

    Hey Neil,

    I’m quite familiar with some of these tips and have put them to use this year. This has helped me lower my bounce rate, increased traffic, and more comments.

    I’ll have to checkout alltop. I’ve been telling myself for the last couple of months that I’ll check it out, but never put myself to do so.

    One thing I like to add is the use of Quora. This has helped to add more traffic from a different source which definitely comes in handy.

    Thanks for sharing! Have a great week!

  21. Abrar Shahriar Alam :

    I read through the whole article. Not only I get information of a good number of sites but also it enhance my SEO knowledge. Thanks for providing this free article and wait for the next one..

  22. First it seems difficult to implement but after reading through the rest of the article it becomes more clearer and quit doable.

    I am an ardent follower of your work and I do retweet a lot of your content on my social media because they pack value.

    I will be implimenting these with imediatell effects and I advice my readers to start doing so too.

    Cheers and keep the good working coming.

    Richard U.

    https://onlinebusinessprospects.com

  23. photo-retouching Services :

    Dear Sir,

    Great article! I such an information for SEO Marketing thanks for sharing article. I read your article in seo tactics for take any traffic in our website. We have Some tools for seo website how to optimize.

    Thank You.

  24. safdar abbas :

    Thanks for sharing your practical experience in Online marketing. Very informative and practical article.

    Once again Thank You Neil.

  25. wedding-photo Services :

    Hello Sir,

    Thanks Sharing Information for 18 tactics to improve your website in 30minutes in some use ranking to take only 30 minutes to tools use and improve ranking your website.

    Thank You.

  26. Really nice post. What about implementing a valid SSL certificate? Some SEO experts recommend it.

  27. Hey,

    Thanks for the tips. Some of them worked, for some time, but eventually it came to a stop and drop.

    Here is the website I still am trying to rank: https://www.aesonlabs.ca

    The site is constantly getting updated with quality content, and the only pages that are getting on top positions are the blog posts that are only searched by the title of the actual articles. Which is better than nothing, but still.

    Some SEO marketers say that by posting quality content at least once in 3-4 days will eventually help getting the exposure, since those blog posts will be visible to people who are actually interested in those topics. Is that true?

    • Hey, Steven, yes it is definitely true. Google will crawl your site more often, which can elevate your rankings and gain exposure 🙂

  28. facebook helpline number :

    https://www.servicedonline.com/facebookhelplinenumber/

    Thanks for this great post, i find it very interesting and very well thought out and put together. I look forward to reading your work in the future. When I first visit this site and try to look what this site talks about I was really amazed . You could have get new important and interesting topic to be discuss. Really feel great that I visit this site.

  29. Hi Neil, Thanks for the share great source of information. I read your many articles and I like so much. Thanks once again. Best SEO Company In Karachi

  30. Ace Mind Tech :

    I like it your information thanks for sharing do you know Best SEO Company In Delhi

  31. Low Cost SEO :

    That little hack gave me an idea to optimize titles and tags in a simple and efficient way! thank you so much!

  32. As always, you manage to write the most actionable posts. With all the podcasts and videos you’re making, I kind of miss your regular blog posts – here and on your main blog. But these existing ones always help refreshen things up a bit. Thanks

Speak Your Mind

*