14 Advanced SEO Tactics That Your Competition Doesn’t Know About

Believe it or not, SEO is still an ultra-powerful tool in 2016.

I posted recently that SEO isn’t dead—far from it. If Google is still taking it seriously after all these years, you should too.

In fact, SEO might be more powerful than ever, and for one simple reason: Most sites are neglecting their SEO.

A lot of people have convinced themselves that SEO isn’t worth pursuing. Others tell themselves it shouldn’t be a priority.

It’s an easy mistake to make, and believe me, I’ve been there. I wasted time not taking SEO seriously, and it hurt me.

What does that mean for you? If you pay attention to your SEO, you’ll see real results. It might take some time, but it’ll be worth every second.

And it doesn’t hurt to be in the know. If you do some simple research on little-known SEO techniques, you’ll be miles ahead of your competition.

To get you started on the path to SEO mastery, here’s a list of 14 advanced SEO tactics your competition doesn’t know about.

1. Expand your presence

You’ve heard the saying “don’t put all your eggs into one basket.” That’s true for SEO, but so many people still focus on only one or two aspects of SEO.

For this tactic, you’ll concentrate on becoming more visible across multiple platforms.

One way is to create as many social media profiles as possible for your brand. In short, you need to be actively involved on as many networks as possible.

And don’t skip some channels because you think they’re unpopular. For example, you might not include Foursquare or Periscope in your current social media strategy, but if you do utilize them, you can reach an audience you wouldn’t be able to otherwise.

Think of this technique as marking your territory. Your SEO will organically improve because you’ll be in more places. It’s a simple yet powerful strategy you can start using today.

2. Create a mobile app

You probably think I’m crazy, but hear me out: creating a mobile app can help bolster your SEO.

Granted, this is a rather expensive option, but it’s also an investment.

How exactly can an app boost your SEO? Google is now indexing apps on Google search with Firebase App Indexing.

When people are searching for keywords in your niche, they could find your app, and that creates some juicy SEO.

Download this cheat sheet of 14 advanced SEO tactics that your competition doesn’t know about.

For example, when you search “reserve a restaurant” on Google, you’ll find an app on page one:

image04

When your app pops up on a Google search, it automatically becomes a valuable resource.

But back to the main point—you can see the benefits of having a high-ranking app on Google. Yes, it’s costly, but it’s so worth it.

3. Fix any crawl errors

According to Google, URL errors are “specific errors Google encountered when trying to crawl specific desktop or phone pages.” Some common examples are 404, DNS, and server errors.

image00

While these errors seem harmless, they have a big impact on your SEO. If you have any crawl errors, your SEO is hurting.

But don’t worry—crawl errors often have simple fixes. I highly recommend checking out Moz’s awesome article on fixing crawl errors.

4. Optimize your images

If you haven’t been optimizing your images for SEO, start now—there’s no time like the present.

And if your site is especially image-heavy, you need to put the extra work in here. As a result, you’ll get a faster-loading more SEO-friendly site.

Here are a few easy ways you can enhance your images’ SEO:

  • Give your images specific names (e.g., traffic-analysis-graph.jpg)
  • Give your images keyword-rich alt titles (but don’t go overboard!)
  • Use the smallest possible file sizes (but don’t sacrifice the quality)

5. Use latent semantic indexing (LSI)

Although latent semantic indexing (LSI) is very powerful, not very many sites are using it. And that’s a shame because LSI can give your site a serious SEO boost.

LSI is the process search engines use to find related keywords in addition to your main keywords. In other words, LSI finds synonyms for keywords.

For example, if you’re writing an article about Facebook, you’d include “social media network” as an LSI keyword.

Let’s take a look at LSI in action. When you Google “buy new laptop,” one of the first pages that pops up is this TechRadar post:

image01

Right away, you can see that “best laptops” is one of the post’s keywords.

You can see other keywords and phrases sprinkled throughout such as “budget” and “affordable.” And sure enough, when you Google “budget laptop” and “affordable laptop,” the post appears on page 1.

This article is a great example of how LSI can improve your SEO. Take it for a spin, and you’ll see just how effective it can be.

6. Optimize your landing pages

When you create your landing pages, are you thinking about SEO? If you’re not, you’re missing out on a huge opportunity.

You’ll be driving tons of traffic to your landing pages, but if they’re not SEO optimized, you’re doing yourself a major disservice.

Let’s take a look at a landing page from Copyblogger that I analyzed on NeilPatel.com:

image05

Copyblogger’s landing pages perform so well only because the team put a lot of work into them. Here’s how you can do the same:

It’s not rocket science, but it does take effort. Put in the effort now, and reap the rewards later.

7. Spy on your competitors’ keywords

This is a sneaky trick that will put you way ahead of your competition.

By spying on your competitors’ keywords, you can see exactly what you’re up against and compare your own performance to that of your competition’s.

You can use SEMrush to easily find keywords. This is a crazy useful tool, and it’s free!

Enter the site of your choice (e.g., quicksprout.com), and you’ll see something like this:

image02

You can see the top organic keywords, their volume, and traffic amount. But I especially like that you can see a site’s main organic competitors as well.

If you scroll down, you can also see the top paid keywords and competitors. And if you need more detail, just click on “View full report.”

Don’t forget to enter your own site on SEMrush. Like I said, it’s a crazy useful tool, and you should use it regularly.

8. Fix your broken links

I use a lot of links in my blog posts. Unfortunately, linking isn’t a set-and-forget process. What’s new today is old tomorrow, and some links you use may die in the future.

If your site has lots of broken links, search engines will view your site as less accessible. That’s why you need to make sure all of your links, both internal and external, are alive and healthy.

I like using SEO Spider by Screaming Frog to check for broken links. Plus, it’s handy for a lot of other SEO areas.

image06

9. Sniff out unnecessary code

Code is good, but you know what they say about having too much of a good thing.

In this case, if your site has excess code, search engines will take longer to crawl your site, which is bad. On-page JavaScript and CSS are among the main offenders here.

Your code should be as lightweight as possible. This will also help your page load time, and a faster load time means better SEO.

10. Fix any errors in your code

Excess code is bad, but erroneous code is even worse.

Errors in your code will also cause search engines to take longer to crawl your site. Too many mistakes can signify that you have a poorly maintained site, which will cause your SEO to tank.

You can check for errors using W3’s markup and CSS validation services. Depending on the size of your site, it may take a while to fix the errors, but it’s well worth the effort.

11. Tell a story with your internal link structure

This idea comes from Ben Oren of Search Engine Journal. He says that your link structure should tell a story. In other words, when you read your anchors consecutively, you should get a clear idea of your site’s theme.

When you’re creating your anchors, make an anchor story of your own. Link from your newer posts to your older posts, and make sure you’re following internal linking best practices.

12. Join question-and-answer sites

People are hungry for knowledge. That’s why so many people post on Q&A sites like Yahoo! Answers and Quora.

But there aren’t many answers out there. That’s where you come in.

The trick is to compose a thorough, well-written answer to someone’s question, preferably a question that doesn’t have many answers. You need to write the best answer possible and include links to your site when it’s relevant. (Don’t get spammy here!)

By doing this, you’re accomplishing two things at once. First, you’re helping the person asking. Second, you’re getting attention to your links, exposing them to countless readers. You’ll be seen as a valuable resource by the community, and people will be more likely to click your links.

13. Use infographics

Infographics pack a huge SEO punch. At Kissmetrics, we used infographics to generate over 2 million visitors and 41,142 backlinks. And our infographic strategy is still flourishing:

image03

For your infographics to be super powerful, you need two things: great design and great content. Don’t overlook the content when creating infographics. Lots of people do, and guess what? Their infographics don’t perform well.

I also recommend coupling your infographic with at least 2,000 words of high-quality content. That’s because Google won’t index the text on the infographic itself, so writing longform content will give you extra ranking power.

14. Consider making videos

Video marketing is relatively new, and it’s absolutely blowing up.

Marketing Land found that videos make up 62% of all Google searches. And it’s easier to get a video to rank on page 1 of Google than a site.

If you’re not making videos already, check out this post for more on enhancing your SEO using videos.

Conclusion

SEO is more alive than ever before.

If you want a thriving site in 2016 and beyond, you have to have a firm grasp of SEO principles. And if you go beyond the basics, it’s even better.

Need another reason to start taking SEO seriously? Here’s one: as SEO moves forward, many sites will stay in the past. They won’t pay attention to Google’s algorithm updates or the effect of mobile use on SEO.

But if you stay up-to-date with SEO, your site will improve by leaps and bounds while your competitors’ sites get left behind in the dust.

You can tell I’m a fan of SEO. That’s because I know the power of SEO. It’s not an outdated gimmick—it’s a long-term strategy with lasting benefits.

Put in the work to keep your SEO in tip-top shape. Trust me, it’s so worth it.

What’s your SEO strategy for out-hustling your competition?

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Comments

  1. Weelytics Blog :

    Hello Neil, do you think there is an “ultimate list of question-and-answer sites” available online?

    Thank you!
    Mohamed Hedi Lassoued
    https://weelytics.com

  2. Neil I am eternally thankful to you for your information you give it is valuable

    • No problem. Happy to help.

      • Focus on your target audience needs.

        Find out what they are looking for. Find out what your competitors are doing to grab their attention. If you know your audience needs and your competitors tactics, you will be ahead of your everyone else.

        Also make sure to use tools like SEMrush as they give a lot of data about your competition, high performing articles in your industry, site audit functions etc.

        Great insights Neil!

  3. Marta Calligaro :

    “7) Spy on your competitors’ keywords.”
    But I thought keywords didn’t matter any more?
    (http://neilpatel.com/2016/11/17/we-analyzed-203900-data-points-to-answer-the-question-do-keywords-matter/)
    Now I’m confused…

  4. Hey There,

    #5 has been extremely valuable and totally overlooked.

    I naturally sprinkle those right into my content and BOOM.

    Thanks,

    Chris

  5. Love #11.

    Thanks Neil.

  6. Hi Neil,

    I really like the method of creating app. I am going to try it and let’s see what will happen. Thanks for this tactics.

    Cheers!!

  7. I am so stuck at the videos part, Neil.

    Just can’t get myself to do that. Also, would have no idea how to fix “code” if there are bugs beneath the hood.

    As for working on broken links, I am out and about to do that. Thanks a ton for the awesome tips, Neil.

    Ash

  8. Some great stuff as usual Neil! Video is definitely blowing up and it seems like google indexes YouTube extremely quickly. Probably won’t be long until we SEE you Neil explain this stuff? 😉

    Re: #1, there’s also the old adage of “jack of all trades (platforms), master of none.” If you’re spending a lot of time on channels that aren’t getting you any return, are they still worth doing? For a big brand, maybe. but for some of my small biz clients, I’d say not. 8/20 rule.

    Everybody who I knew who actually used FourSquare has stopped using it since it split into Swarm, etc.

  9. As a one man show, all the strategies and tips can be overwhelming. Where do I focus if you could chose just 3 of the 14?

  10. Thanks Neil for this awesome guide, whatever you write, you cover all the ends of it. That’s why I like about you. Recently I published my new site. I will apply all tactics that you were written. I want to use yext service for local citations. Would it helpful for me? What are your suggestions?

  11. I followed almost 9-10 seo tactics as you given.

    In point 10, You tell to Fix any errors in codes. But problem is how to know where is the problem in codes.?

    When i check my site ( http://www.kuchjano.com ) in Google insights it show too many errors but in Gtmetrix it shows everything is fine (Pagespeed Score 99%, Yslow Score 96%).

    Please check it for me and tell me best solution.

    Thanks.,

  12. Hello Neil!
    An exhaustive article! I am not focusing on 2-3 things and I think I need to look on those.

  13. Hey Neil!
    Another time learning a lot with you! Thanks a lot

  14. You have said well my friend Neil.

    I have learnt allot from you within the years.

  15. Great stuff here Neil!

    One thing though, 404 errors do not affect SEO, broken links do. So just because a page is showing a 404 error does not mean it affects SEO or rankings. Now if I had an article with a link in it to another page on my site and that page was 404 then yes it could as that is a broken link. I think you should clarify this in your article. Google even states they would rather see a 404 and that 404s do not affect rankings.

  16. Hello Neil Thanks for the article really i had no idea regarding this

  17. Steven Rich, MBA :

    Neil, Why do so many SEO gurus ignore the Google “Guidelines for Ranking Websites and Blogs” (March 2016) which is a 106 page manual written for Google employees? It’s “E-A-T” formula is especially important.

    I have been using the Google “E-A-T” Guidelines for new blogs and websites with great success getting them into Google Top 10 Search Rankings for their main keywords. I even tested the new “E-A-T” by breaking all the old SEO rules and still got into Google Top 3 for some of them without any links (incoming or backlinks), virtually no visitors, even some internal coding errors, and being almost brand new sites. Google still ranked their main keywords into its 1st page search results!

    I can give you a copy of the Google Guidelines which explains their new “E-A-T” ranking system. See it for yourself.

    Steven Rich, MBA

  18. Hi,
    Thank you very much for sharing this advanced seo tactics. A complete guide for seo personnel in the web, I have ever read.

  19. Hey Neil, 2016 is almost over that would that be nice for going into 2017.

    My guess is just that try each and see how it will work for your business and marketing and then try another tactic until you have exhausted them all and have achieved your objectives.

    Consider the 3M’s as well (Men, Money and Minutes) as that would determine your implementation severely.

  20. If your speaking in undefined mindless acronyms like ‘SEO’ then your marketing is going to the wrong person. I have no idea what you mean so I can’t very well need it or miss it.

  21. Hey Patel! this is deep and dice 🙂
    I have question regarding the w3c markup, My website has in total 20 warning but no error, is that okay or I should fix a warning as well?

  22. Hey Neil,

    How about document sharing in slideshare and few other sites, won’t this be good tactic? Does this still exists? Because i create and share documets to bring attention to my site. Most importantly i get quiet a good amount of traffic from there.

    On more thing what’s you taught on using .pdf and .doc files for internal linking? I feel this is also a good tactic. 🙂

  23. Hello Neil,

    Well i have heard most of the times in my short career as online marketer that SEO is dead, but majority of them don’t even know what exactly has changed over the years.

    As you have told in thsi post, SEO still have many aspects on which we can focus on and succeed and i am experimenting some of my blogs to get results about SEO, so that I can implement those techniques on all my blogs to succeed as internet marketer.

  24. Unfortunately none of these are advanced, and only half are actually related to SEO in a meaningful way.

    I look forward to a truly advanced version of this post, I know you’ve got it in you!

    • Thank you for the challenge, Matt. I do appreciate the feedback and will see what I can do to push this further 🙂

  25. Great article, its useful as a checklist for seasoned seo marketers and an awesome guide for everyone else. SEM Rush is not free however, there is a trial, but thats it, and yes, its a great tool as well.

  26. 14 bullet of SEO gun. Shoot all in right places.

  27. Hi Neil, once again, thanks for sharing so much knowledge with us!
    I have mainly 3 questions that some other people may have too.
    I have a blog for dog owners (www.superdoglovers.com).
    My questions:
    1) How much time should we wait? You mentioned “If you pay attention to your SEO, you’ll see real results. It might take some time, but it’ll be worth every second.”
    2) Instead of static landing page, I prefer to show my latest blog posts. Do you know if this is better or worse or ‘it doesn’t matter’ for SEO?
    3) Google shows an error only on my landing page “missing entry-title” on all articles, but not on my “posts page”. Is this error affecting my ranking?
    Thank you very much!
    Aline

  28. Great posting, thank’s sangat membantu saya sebagai pemula dalam seo

  29. Very Informative as always. Thanks Neil. However, I somehow cannot comprehend your advice in the first point about expanding presence across social media channels, which goes contrary to the fact that you need to be visible & active across those media where your persona spends their time on to get the maximum return on your time and resources!

  30. Hi Neil,

    Thank you for the useful tips again!

    Can you suggest a battle-tested service or wp plugin for #4, that make this task on autopilot? What do you use for this?
    “Use the smallest possible file sizes (but don’t sacrifice the quality)”

    Thanks
    Peter

  31. Femi Louis Ogumah :

    Neil, thank you for this great information.

    As per the video what is the best length of time a video content suppose to have so as to rank on Google first page.

  32. Thanks for these great tools. The SEO Spider tool has been especially helpful for our website — allowing us to see different load times of pages and where images are missing ALT tags.

    Appreciate all you do for the SEO & marketing world.

  33. Nice update , thanks for Sharing

  34. Donna Martinez :

    re #2- Create a mobile app. Would creating an app using premade platforms (e.g. appMaker.com or others) work? Or does it have to be a stand alone individually designed app?

  35. In creating a mobile app, you have to make sure that it is useful. Else, it will just be another website turned app that doesn’t get any traffic.

  36. jitendra singh :

    Yes, totally agree with the magic of SEO. I experienced the changes on my own blog. When I started focusing on SEO of my blog. It started giving me results. Few of my pages ranked on 1st page on Google.
    Its a technique to bring search traffic via Search engines.

  37. Thank you on a great post on SEO. We just started our site, http://www.travelburma.biz, and are building our site’s SEO. after reading your article, I feel that we are on the right track.

    Thanks Again,
    Augustine M

  38. Hi Neil ,
    Great Article ..!! All your posts are always profitable. Thanks for sharing

  39. Great tips as always Neil! Especially on strategy 11 on the internal linking, so basic and easy to do yet always overlook by a lot of people.

  40. You are right neil, your tips always works, great explanation and well detailed thanks you for sharing new things with us about seo.

  41. Awesome, thanks Neil

  42. Subhabrata Kasyapi :

    Another awesome SEO Guide Neil.

    However, I am a bit confused as you have mentioned SEMRush as a Free Tool.

    Yes. It obviously gives us a 14-Days or, 30-Days Free Trial Account.

    However, you have to pay at least $699.40/Year even for their Smallest Package.

    Of course, it worth the price but it is not so affordable for the newbie bloggers.

    Anyway, what do you think about SEO PowerSuite?

    Is it worth using?

    Thanks in advance.

    Cheers.

    Subhabrata.

    • The tool is free for limited use and that can be enough. SEO Powersuite is a little slower on gaining the data but is worthy option to consider especially as have an offer running currently.

  43. Great Tips! Thanks for sharing Neil.
    Please share more details about how mobile apps helps in website SEO.

  44. All points are enough for betting any strong competitor, but I am worrying only for that my competitors should not find this post 😉

  45. I never knew developing an app could be enhance SEO performance. I will work on this and see how it goes. Thanks

  46. Hello Neil, Nice post you;ve got here, I’ve never though about creating an App for my Blog but now that I see its importance, I will do so Asap

  47. Neil, great article as usual.. Adding an infograpics will help SEO? as you rightly pointed out the text in infographics are not indexed by bots, how can we take advantage of this? Have you written a blog on incorporating infographics to the site?

    • It does depend on how you build the infographic Binu to if they are readable too bots. But they are highly desirable to be shared for other sites if you do quality work.

  48. Hi Neil

    How Mobile app will help a website design company as its services are very limited.

  49. Shaikh Masood Alam :

    Hey Neil Patel, I am always looking for new contents from your side. #5 tip help me to bring 3x traffic on my blog without adding extra content in my blog.
    For image optimization in WordPress, use ShortPixel like plugin. Its free for basic usage and satisfying most blogger needs.

  50. Hey Neil,

    Really an awesome article. Though there is no invention / alien method in it, but really the post proves ‘Old is Gold’. Yes, mobile apps and videos helps improving the SEO. Every time I read your post, I get something new from the old trumpet.

    I also watch competitor backlinks, so that my business is present at every place where my competitor is. Simply to give competition :). Apart from this I monitor competitor website’s speed as well to make sure mine is better.

    Keep writing…. I loved the post.

    Thanks,
    Prashant W.

  51. I want to know if my website is getting 404 page error which redirected to new page. How I can resolve it. Somewhere it is said that 404 errors are not harmful for SEO. Can you explain some thing in it Neil?

    • Have you run it via an SEO tool to spot the errors like screaming frog?

      404’s should be useful as any other pages if you have them try to find the reason and guide the user to the right content.

  52. Amit Kimar Dubey :

    Very-very nice and unique information. I love the portion “steel your compititore traffic” which short my work load, thnx for sharing such a nice post.

  53. Adding to #4–If you want smaller images, there’s a great site called https://compressor.io upload your image, and it will shrink it for you!

  54. Andreas Budiman :

    Hi Neil,

    Thank you so much for the insights. And also thank you for give me some tools which is very useful.

  55. Abhishek Mohanty :

    Hi Neil ,

    It is being said that a full 85% of videos today are watched without audio.So do you think making videos without audio will work in long run.

    Regards,
    Abhishek

  56. Infographics and video marketing play a great role when it comes to SEO but many people miss these 2 steps as it takes time to create good infographics and videos.

  57. Hi Neil,
    Again an excellent article. Thanks for sharing a great stuff.

  58. Thanks for sharing the information Neil! while seeing the popularity and need of SEO techniques i too prepared a post that contain latest SEO techniques. Have a look Neil and suggest the areas for improvement.http://dsim.in/blog/2016/11/21/10-advanced-seo-techniques-to-master-in-2017/

  59. Related to points 5. (LSI) and 7. (competitors’ keywords), it makes sense to monitor keywords YOUR OWN site is ranking for, too. There are many advantages: better understand your market, expand existing posts with more info/relevant sub-topics, optimize your pages for the RIGHT keywords, get ideas for new content, etc. Personally, I use data from Google Search Console to track organic keywords ranking, but I prefer Search Console Helper (http://searchconsolehelper.com/) to work with the data.

  60. Thanks Neil, You’re very great

  61. Hi Neil,
    Thanks for sharing a great stuff.
    Internal link structure seems useful, and I wanna give a try to this tactics.

  62. Arun @ DigitalVani :

    SEO is all bout your keywords, content and backlinks.

  63. There are some good points here but some very mis-leading ones. And some hugely obvious points.

    If you have any crawl errors, your SEO is hurting? That’s not true at all. 404 errors are necessary and helpful sometimes. A huge generalisation.

    And how is “optimise your landing page” an advanced SEO tactic? Optimise images? Create an app? These are not advanced tactics your competition doesn’t know about… these are simple tactics most people know about.

  64. SEO is all about good site structure and quality content. And minus keyword stuffing too!

  65. Hey Neil,

    Awesome stuff! You didn’t mention anything about link building! What’s up with that.

    Sam

  66. Excellent tips !
    This is helpful for all.
    Without SEO our site cann’t get a good ranking

  67. Bolsas Mary Kay :

    Thanks Neil. I agree to you. Seo is great today when everybody belives than its dead.

  68. Thank you Neil for sharing such an important content its an very helpful for digital marketers. For getting ranking in SEO i.e on page and meanwhile in off page then visit this website for further information http://digitalfloats.com/courses/seo-training-course-in-hyderabad-ameerpet/

  69. Neil, I couldn’t agree with you more. I think that SEO is more alive and needed than before with Google’s changing algorithm. Excellent survey of the new landscape.

  70. Awesome, thanks Neil

  71. Hi Neil,

    Is SEMRush really free? I just tried it and got one level down in the data and found I had to register or buy a subscription to continue viewing data?

    Great article by the way, love your stuff 🙂

    Cheers

    Nick
    Marketing Manager
    Freepost Shopping

  72. Great post Neil (as always), I just wonder if creating a simple app to show my blog posts would be sufficient. I have done this before, but all the app does is allow my visitors to easily read new posts published on my blog. The upside is that it is cheap and fairly easy to do with online tools available (many free) so you don’t need to be a coder to do this. I’ll admit that I never tried to get the app indexed on Google so this was a revelation. Thanks.

  73. Everybody loves a good post ! and this the great guide Neil sir.

  74. Learned a lot from this post Neil.

    One that I will implement immediately is by being present to all platforms as possible and also making videos.

    Thanks a lot!

  75. Whatever I search related to online marketing, I get your site. You are a real superhero. I was searching to learn why my site posts not indexing and got your site. You described this Advanced SEO techniques really awesome.

    One issue I am facing in my site. My category and tags of new post are being indexed, but my posts are not indexing. Can you give me any solution, please? I searched with exact URL, but showing categories and tags instead of my post link 🙁 please help me.

  76. Neil your article should inspire every business person website owner to embrace SEO with the knowledge you have provided. I wrote a short ebook and made it available for a very small amount of cash in 2012. It was aimed at the startup / business owner with little understanding of how to benefit from their website and online digital assets by understanding the value of keywords / traffic. The title was purposely created to ruffle a few SEO feathers and it did, after I sent the link to a few UK SEO people! SEO alive. One thing I got from the few comments left by readers, was the people who actually read it, understood seo and ignored the buy traffic / wait for traffic cost trade off based on the value of the goal converting. Particularly because in both cases an investment has to be made. “Is seo as dead a as parrot”, parrot obviously making the subtle point about not getting away with spamming as much! SEO is very much alive and should be factored into any marketing strategy that directs people to a checkout process online. Why wouldn’t a business selling products and services do this? I hear business owners more often than not claim – no one uses the internet to search for our services. hey, lets not tell everyone they need seo it’ll just make all our keywords more competitive. That is is we don’t build awesome content like this that sticks to the top of the search results for awesome big hitting keywords advanced seo tactics 🙂 Personally I would be happier being found for Drupal Hosting & Support than for how to do good seo http://amcoms.co.uk/SEO-Breakdown-What-does-SEO-Comprise-of-Anyway.html but that’s just the way it is.

  77. A good read as usual full of ideas to implement.
    I rearranged the ideas into three different buckets.
    -Technical
    -Mid term with big impact
    -Long term

    Rather than trying to do everything I would fix errors with my blog/website first at highest priority then plan for items in other two buckets prioritising them.

    Fix any crawl errors
    Optimize your images
    Fix your broken links
    Sniff out unnecessary code
    Fix any errors in your code

    Use latent semantic indexing (LSI)
    Tell a story with your internal link structure
    Optimize your landing pages

    Join question-and-answer sites
    Consider making videos
    Use infographics
    Expand your presence
    Create a mobile app

  78. Hi Neil,

    excellent article. Thanks for sharing a great stuff, especially the guide for crawl error that really help me alot.

    once again THANKS!!!!

  79. Thanks for this great article, I really enjoyed it from beginning to ending because this is very interesting.

  80. Cristina Sliva :

    Thanks for sahring this informative blog. This blog is very useful for everyone. keep it on.

  81. Hi Neil,

    Great article!

    Always learning something new when I’m reading your articles. I didn’t know that having apps would boost SEO – so thanks for that.

    Regarding optimizing images, I think some people here might find this useful:
    You can use tinypng.com (free web tool) to reduce the size of your images and still maintain high quality.

  82. TinyPNG is a great tool. I even reduce some pics twice and it reduces it by 80% and then another 10% without degrading the quality of the images.

    I also focus on PR and strong backlinks.

  83. Hi Neil,

    Thank you so much as always for your knowledge and willingness to help us small business owners.

    Quick question: is there supposed to be a link to an article about LSI? There’s text “This article is a great example of how LSI can improve your SEO. Take it for a spin, and you’ll see just how effective it can be.” that seems to be missing a link?

    Thanks,
    Stephanie

  84. Hi Neil,
    Nice one! I think having a well optimized website is the most important. Especially a website that Google wants to crawl. That’s why tools like OnCrawl are handy to check broken links, crawl budget waste, compromising status codes and other factors that lover Google’s crawl.

  85. Any bits of advice you can give me to improve my website?
    ps I love your blog! so many useful stuff! thank you!

  86. Merry Williams :

    Your posts are just excellent… Always you solved my questions… Thanks a lot… !

  87. Hi Neil,

    Thanks for sharing This Post, I am the one who follows every article you have been posted

  88. Thanks Neil.
    I want add few points.
    Targeting long tail keyword is must but with few guide line.
    1: Target one long tail keyword only.
    2: Use it in title and h1 with caution plus more user friendliness.
    3: Have ration upto 1%.
    4: Target in Image.
    5: Link to other page with same category in your for link juice.
    6: Target in url.
    7: Have a great directory structure who match with site niche..
    8: Create nice inflow of links and menu in site for user and bots..

    Thanks & Regard,
    Nish

  89. Hi Neil,

    Thanks for such a nice post. Can you please tell me if I use press release distribution, would it be helpful for my website rankings and traffic?

  90. Thanks pal,

    Keywords are on the second page and third page, what would you suggest to bring them on first 5?

    Regards

  91. york city wedding :

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  92. Thankxx a lot Neil Patel sir. i have got through you seminars and this guide it will help me a lot.
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