How to Become a World-Class Copywriter in One Month or Less

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Want to know a little secret? It’s not something I’m super proud of…

In fact, most people have no idea whatsoever that I used to be a terrible copywriter. It took me years to learn the most basic fundamentals of writing.

And yet, here I am. I’ve been blogging for more than 10 years and have had the privilege to publish content on many great websites.

My businesses thrive on content marketing. Or more accurately, they were built with content marketing. So, obviously, content worked for me.

How? I got better. I learned how to write in a way that captivated my readers and convinced them to trust me.

And I don’t mean sell-anything-knock-your-socks-off better. I mean good enough to succeed online and grow three multi-million-dollar companies from scratch. Let’s face it: I’m no Hemingway.

But money doesn’t lie.

That is the power of copywriting. In fact, great copywriting is one of the most essential skills in digital marketing today.

If you can leverage your writing to tell a compelling story while convincing customers of the need for your product, there is no limit to the growth your business can experience.

However, if you are stuck writing generic emails, ads, and sales letters, you can expect to spend the rest of your entrepreneurial career struggling to make a single sale.

But how in the world do you actually become a good copywriter?

  • Should you spend countless hours handwriting famous sales letters?
  • Should you read hundreds of books on copywriting?
  • Should you go to college and spend $100k on yet another advanced degree?

I think there is a better way to become a world-class copywriter—an easier way that requires almost no investment from you and that will only take you about 30 days.

The first thing I want to point out is that this article is designed to help you become a world-class copywriter, not a master copywriter.

To become world-class (the top 5%) takes only about a month of focused, intentional work.

Breaking through those extra four percentile points to become a true master copywriter (the top 1%) will take you years, if not decades, of practice and dedication.

However, unless your entire career is dedicated to copywriting, all that effort is unnecessary. If you can break out of the realm of good copywriting and become great, the extra four percentage points are simply not needed to run a successful business.

Becoming world-class is completely achievable and can be done faster than you think.

Download this cheat sheet to know how to become a world-class copywriter in one month or less.

With that definition out of the way, let’s begin.

1. Understand your customers

Before you even start thinking about how you can write compelling copy, you need to have a deep understanding of the people for whom you are writing that copy.

This is the single most important part of writing great copy.

Your product could be completely irrelevant to your audience (not something I would recommend), but with good copy, it would still sell.

If you understand your customer.

You can have a terrible product (again, not something I would recommend) and still sell it through great copy targeted at your customers.

If you understand your customer.

Understanding your audience and their fears, wants, and needs is the first step to writing great copy.

How do you do this?

First, put yourself in their shoes. This should be relatively easy if you are selling a product that solves a problem you once had.

For example, my company Crazy Egg helps entrepreneurs figure out why customers are leaving their websites. Quite frankly, it’s easy to write copy to sell my services because I used to struggle with the same problem.

There are no hypotheticals or guesswork involved when I am writing posts for The Daily Egg. It’s like biking downhill. No effort. I know the pain of having a high bounce rate; I know how it affects people’s businesses; and I know how to fix it. This makes it easy for me to speak to other entrepreneurs facing the same issues.

However, if you are selling a product or service you would not use yourself (a common problem among freelance copywriters), you need to gain more knowledge about the issue.

This is where customer surveys are a lifesaver. Instead of having to guess what your customers are looking for, just ask them directly.

Ideally, you’ll have some sort of marketing persona already created and can use this to target your customer.

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If you are not working directly with your final client (for example, if you are a ghostwriter or run a copywriting firm), make sure to find a way to survey the end user.

This will allow you to gain deep insights into what your audience is looking for whenever you are writing your copy.

2. Understand your product

Once you have a deep understanding of your customer, you need to have a deep understanding of your product.

This is typically easier for entrepreneurs—many of whom create the product themselves and hire the sales people—than for freelance copywriters.

Regardless of whose product you are writing copy for, here are a few questions you should ask yourself to truly understand what you are selling.

Question 1: What is my elevator pitch?

If you had to sell your product to someone in 15 seconds or less, how would you do it?

With an elevator pitch.

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One of the biggest mistakes most copywriters make is writing verbose copy. Their headlines are too long; their subheadings could be the intro to a Game of Thrones book; and the body of the copy drags on longer than an Ayn Rand novel.

By writing down your 15-second elevator pitch, you’ll learn how to get your point across quickly and clearly. People do not have the attention spans they used to have, and learning how to condense your message is key to holding their attention.

Question 2: What are the main features and benefits of my product?

The next question you need to ask yourself is: “What are the main features and benefits of my product?”

Make sure you understand the difference between features and benefits.

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But you should also go a step further. Ask: “What pain points does my product solve?”

Why would someone need your product or service? Not “Why would they want it?” but “Why would they need it?” What can you offer that they cannot live without?

While this is significantly easier for companies addressing common needs (dating, fitness, and business niches), every company should have an “offer their customers cannot refuse.”

You just have to figure out what that is.

Question 3: What sets your product apart from the competition?

One of the most important questions you can ask yourself is: “What is different about my product?”

Why would someone choose your product over the competition’s? And don’t just say, “Quality.”

Everyone thinks that their product is the best or that it has the most to offer.

But in my experience, nine out of 10 entrepreneurs who believe their product is superior have something very similar to their competitors’ products in terms of quality.

You need to know which specific benefits set your product or service apart from your competition.

  1. Do you solve a certain pain point that your competition does not address?
  2. Do you offer a more in-depth analysis with your services?
  3. Does your product have some sort of special unique feature not found among other products?

Figure out where your advantage lies, and you will be able to write incredible copy that will convert like crazy.

Your ability to answer the above three questions will largely determine your ability to succeed as a copywriter.

Most people think copywriting is all about mechanics. But in truth, great copywriting starts with knowledge.

Once you have nailed down your understanding of your customers and your product, then the mechanics come into play.

3. Write attention-grabbing headlines

Before we delve into the secrets of writing persuasive copy, we need to address the elephant in the room.

Headlines.

Headlines can make or break your copy.

It doesn’t matter whether you are writing for ads, a website redesign, Facebook posts, or landing pages. Headlines convince readers to click on your article and give your copy a fighting chance. How do you write attention-grabbing headlines?

There are 3 keys to attention-grabbing headlines.

1. Your headlines should be unique

The Internet and advertising world are full of copycats and people who thrive on plagiarizing other people’s content.

Don’t be one of them.

If you want to stand out from the crowd and sell your products, you need to have unique, attention-grabbing headlines.

2. Your headlines should be extremely specific

As soon as your audience reads your headline, they should know exactly what they’ll receive from your product or service.

Steer clear of generic or ambiguous phrases, and describe what your potential customers will get very specifically (this is where the elevator pitch comes in handy).

3. Your headline should convey a sense of urgency

You want your audience to think about what they’ll lose if they don’t take immediate advantage of your product or service.

Are they losing clients? Are they missing out on potential social opportunities? Capitalize on people’s fears of missing out (FOMO), and your headlines will help your copy convert like crazy.

4. The secrets of persuasive copy

And now we get to the good stuff.

  • You understand your customers and your product better than the back of your hand.
  • You’ve written attention-grabbing headlines that have cut through the noise and piqued your audience’s interest.
  • Now, you have to keep that interest and get them to click that “Buy Now” button.

Here are my three favorite copywriting tactics for converting traffic into paying customers.

1. Focus on benefits over features

Imagine you are reading copy designed to sell content marketing training.

Which of these two phrases would make you more likely to buy?

“Enjoy our three 2-hour-long video modules, detailing all the nuances of marketing your content through social media, email, and guest blogging.”

Or:

Discover the content marketing secrets that will help you write viral articles guaranteed to make you massive amounts of passive income in a few short weeks!”

I think the answer is pretty obvious.

Whenever you are writing copy, you need to remember that people don’t really care about your product or service.

What they care about are the benefits they will receive from your products or service.

2. Get (even more) specific

Once your copy is focused on benefits over features, make your copy as specific as possible.

Detail exactly what people will receive from your products or services.

Tell them how their lives will be different once they use your product or service. Let them visualize a different—better—life, thanks to your product.

Explain in painstaking detail what benefits they’ll reap from buying what you have to offer.

3. Target emotion above all else

The final ingredient of killer copy is a deep understanding that human beings are emotional creatures.

You need to remember this and target people’s emotions, not their logic.

For example, if you are selling a fitness or weight loss program, people inherently know they need to lose weight and get in shape.

But reminding them of this fact alone will not sell a single product.

However, if you target their emotions, it’s a different story.

  • Paint a picture of how their lives will change in 3 months if they buy your product.
  • Talk about how their confidence, energy, and sex appeal will be completely transformed.
  • Talk about the fact that they will act differently in social situations, be more driven, and experience life on a new level.

Pinpoint the emotions your customers want to feel, and then ruthlessly target those emotions within your copy. If you can do this, you will become a selling machine.

Conclusion

Copywriting is not an easy skill to master. But it is one of the most important skills you can master.

Luckily for you, if you know what to focus on, you can easily improve the conversion of your copy 3, 5, 10, or even 200% overnight.

And now, you know the exact steps you need to take to achieve these numbers.

Remember, this is not about perfection or mastery. It is about improving your copy and becoming a world-class copywriter.

With one month of intentional effort and following the guide I’ve laid out, not only is this doable, it is all but inevitable. So get out there, and start honing your writing skills.

What is your best hack for quickly improving your copywriting skills?

Comments

  1. Hey Neil!

    Bookmarked this article for later, the introduction hooked me, so i will read it tomorrow.

    Btw. i would like you to write more articles about copywriting…or more often. 🙂

    thank you

  2. Hi Neil,

    Thank you so much for this article. I’ve got so many ideas running through my head now – can’t wait to start putting these tips into practice! It’s really refreshing to read an article that actually provides thorough advice.

    Think I’ll be coming back to this article a lot!

    Thanks again,

    Abby

    • Copywriting is not an easy task. It takes years of consistent practice and lots of dedication to master the skills.

      People like Jon Morrow, Brian Clark, Jeff Goins became great writers NOT because of their writing skills but because of their “selling skills”. They all create content worth selling. They just don’t write words, they sell copy!

      And I really admire your writing too, Neil. You always use simple words to make it easy for anyone to understand what you’re offering. That’s indeed a great copywriting technique.

      Keep rocking!

    • Glad I could help Abby. let me know if you have questions

  3. Hi Neil,

    Lots of great advice. I’m rather new at this, but its definitely what I want to be doing.
    Bookmarked to check through everything in the morning.
    Practice, practice, practice.

  4. Hey Neil,

    Just a quick FYI. Your subhead #4 (The secrets of persuasive copy), is a touch larger than the rest of your headings. Looks like it’s an H3 and the rest are H4. Just thought you’d want to know.

    Cheers,

    David

  5. Guntaka Subba Reddy :

    Write attention-grabbing headlines : Can you please suggest what are the best tools to generate headlines . Wonderful blog as always

    • There’s a lot of tools out there to help. I suggest practicing and writing as many headlines as you can, then narrow it down to the best one.

  6. Great post, which made me smile. I am so glad I don’t have a copyeditor looking over my shoulder. They wouldn’t let me write half the things I write.
    Thanks for sharing.

  7. Hey Neil, Great tips man. Some of your tips here in this article help me to improve my writing skills and I really appreciate your points. Thanks again for this.

  8. Fulfillment Logistics UK :

    I don’t really think one month is a realistic target to become a world class copywriter. A lot can be learned in one month, but practice makes perfect, and that means years as opposed to month. And of course the correct guidance.

    • Those results won’t be typical, but it’s possible. Practice has a lot to do with it, as well as doing a lot of research

  9. uthman Saheed :

    Laying emphasis on emotion and products’ benefits has been so useful in selling most of my affiliate fitness products. Its forces them to take action immediately. Thanks for sharing.

  10. You’re right. It does takes years to perfect the beautiful art of content marketing and expert writing. And good to know like many others, you also succeed alone off of content development without PPC.

  11. Thanks Neil sir for your great and huge article. I learned many new things and your secrets from this post. Thanks for sharing the post.

  12. That’s a great topic.
    Copywriting is an Achilles heel of many bloggers and content creators.

    I personally would not say the points above will definitely make you top copywriter.
    There are so many things to cover, such as e.g. writing style, grammar etc.. I think you talked about those earlier somewhere.
    Honestly, I have expected something more from this particular post 🙂

    Anyways, it still helps to many, which is great and those points are very important to remember.
    Cheers!

  13. Alex Christian :

    Thanks dear Neil sir!! it is really useful and great article composed by you.

  14. Thanks for this , I will keep this things in my mind as a checklist for me.

  15. My copywriting hack/method is to look at copywriting using the 4U principle which is (urgency/uniqueness/ultra-specific proof/user-friendly offer). They are just very basic tips that help me double check my copy. This article is very helpful and i’m going to incorporate your tips into my method too.

  16. Good to know that Customer understanding tops the list. Unless you understand what your customer want, you can not provide. If there is a gap, the competitors will take advantage of that. Nice post.

  17. Thanks for this. I always try to solve a problem in my blogposts cause nobody Googles for the solution.

  18. Hey Neil great discovery about copywriting, my friend has been having problems with copywriting for so many days now. I will surely pass this article to him and I am certain this article will help him. Thanks a lot for sharing.

  19. Hey Neil Sir,
    Another Best Article
    Great Article Because its From your Real Experience
    Thanks

  20. Hi Patel,

    I like the second question part. It’s really important for us, copywriters to tell potential customers why our copy is better than that of our competitor’s. That’s the main reason a client would want to hire someone who clearly states how the content can benefit the customer’s business.

    Thanks for sharing this.

  21. Hey Neil, thank you for your advices. Some of them made me think about my writing and inspired me for some new work. Thanks and best regards from Vienna!

  22. Hi Neil, thanks for sharing this article, very interesting topic. I’m not a copy writer but I learned something from this. I have friends who do copy writing, so I might share this to them. Thank you for this!

  23. Wise words as always Neil! I’ve been freelancing as a copywriter for a few years now and your content always hits the spot with me. Thanks again! Keep up the good work.

  24. Plenty of people have atrocious writing skills, but what about those who have a nice grasp of the language?

    Sorry – you can spin a properly written email or blog post, but that doesn’t make you a copywriter.

    Ask a copywriter in advertising their thoughts on your copy to receive the brutal truth.

    Not taking Neil to task for trying to instill the values needed for good online marketing, but don’t fool yourself in thinking you’re a copywriter all of a sudden – you’re not.

  25. Copywriting isn’t an easy work. And this article about copywriter is such an inspiring for those who is in this sector… Thanks Neil…..

  26. Wow.

    You’ve really given me some great tips on why certain aspects of my website aren’t converting as well as I’d like.

    Focusing on benefits over features is a big one.

    Stay Awesome Neil.

  27. Dhaval Parmar :

    Hi Neil,
    Thank you so much for this article. I’ve got so many ideas from this.

  28. Nicolas Puegher :

    Each day learning new skills, techniques and tips, I am sure everything will pay off at the end. I like to write and even if I do it in a different language is very exciting and challenging, this is useful, thanks.

  29. While it is easy to say that one should understand his customers, I found that the skill is not that easy to teach. I taught a colleague about it and she cannot understand how one can stand in another person’s shoes and think about how the person will act. It is all foreign to her. So I guess you really need some exposure to marketing to be familiar with the concept.

  30. Thank you, Sir for such information. Actually, I was looking for a Copy Writer. Now this article will help me to take better interview 🙂 .

  31. You have provided a great framework to approach copyright but the idea that you can become a world-class copyeditor in less than a month is unrealistic. Writing clear copy that resonates with target audiences is always a challenge given the limited amount of real estate. It takes time and experience to become good at it.

  32. Nice Post Neil,

    I think Title is the one of the most important entity, which leads to high CTR.

    Thanks,
    Sachin

  33. Hi Neil, this is a great startup asset for the copywriting beginners. You have listed all those most important things to be considered for a copy. Appreciate you for summarizing the “must” things in a single blog post.

  34. Khushi Kandhari :

    Very nice blog,Neil.Perhaps I think these are enough for copywriter starters and for a good beginning.Keep up.Thank you

  35. I like the second question part. It’s really important for us, copywriters to tell potential customers why our copy is better than that of our competitor’s.

  36. Neil Sir,
    I always follow your Article
    u r Great sir, thanks a lot for knowledge.

  37. Hello Sir,
    I am read all your articles, its amazing & helpful for me.
    Thanks you so much

  38. Thanks, I will use your copywriting content idea in future.
    http://www.buyonlinekentro.in

  39. Hammad Saleem :

    Hi Neil,

    I have enjoyed reading this article. I wanted to ask question about how you manage to write so many articles daily. Do you write all the article yourself?

    Thanks,

  40. This is such a great article. It has opened my mind to how i can make my copywriting skills better. The points you made on emotions are brilliant, and almost always overlooked. Really great insight thank you Neil.

  41. Incredible bits of knowledge, I think the doing what you adore is the most great. You wouldn’t fret composing an article or blog entry about something you adore and nothing terrible can happen to a new article or post that is straight from your head and not replicated.
    Source – http://essay-grader.com/

  42. Very thankful for all of your great ideas on blogging and driving traffic. I’ve been consistent with applying your rules. How long do you think it should take to build good traffic with these ideas?
    https://www.namanmodi.com/cloudflare-increase-web-performance/

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