4 Ways Google’s Keyword Planner Might Be Tricking You


Keyword research isn’t always fun.

But it is necessary whenever you’re starting most digital marketing campaigns.

It’s mandatory for some channels such as SEO and PPC.

Even for things like content marketing, I still highly recommend doing keyword research to understand your target audience better.

So, where do you start?

If you’re like most marketers and business owners, you go to Google’s very own keyword planner.

It’s the only way you’ll get any real data from Google itself.

There are many keyword research tools out there, but for the most part, they just pull data from Google’s keyword planner anyway.

They may do it in a more effective way than you could on your own, but it’s important to understand that they still have limitations.


Because Google will never tell you everything it knows, just bits and pieces.

So, while the keyword planner is a fine starting point for keyword research, it is not enough.

If you only use the keyword planner, you will end up missing out on many opportunities and spending your time and resources on keywords that aren’t as good as they appear.

That’s where this post comes in. I’m going to show you 4 different ways that Google’s keyword planner can mislead you. 

1. Averages don’t always tell the whole story

How does the keyword planner come up with a single monthly search volume for each keyword suggestion?

It averages the previous 12-month period.

You may have known that, but do you know how this can affect your keyword research?

It can have a big impact.

Most niches do not have a consistent search volume year round as a whole.

And neither do keywords. If you hover over the little graph icon in a set of keyword results, you’ll see a little graph pop-up showing you the search volumes for that keyword over time:


In the above picture, the peak search volume is about 8,000, while the minimum is around 3,000. The peak is more than double the minimum.

This isn’t always a big deal, but there are two main reasons why you should be checking the monthly search volumes for individual keywords.

You miss out on emerging keywords: If you’re the first one to write about a topic, you’ll automatically rank #1 for its keywords most of the time.

Being at #1 gets you more links when people search for the keyword and then link to your results.

But if you do keyword research based only on the averages, you’ll never be #1.

Do you see why?

New popular keywords come along every once in awhile in just about every niche.

Search volume slowly picks up steam, and often, it starts growing exponentially at some point.

It’ll look something like this:


The average search volume that the keyword planner shows for that keyword is 18,100.

To me, that’s not an 18,100 keyword—it’s likely over 100,000 from here on out (maybe much more).

You’ll probably notice an 18,100 search volume, but imagine if it was a keyword with a 900 search volume. You might skip over that, not noticing the emerging trend.

In reality, if it’s just picking up speed, it could be an over 10,000 searches per month keyword.

By the time Google shows you the number big enough to grab your attention, you will have already missed your chance to be among the first by a long shot.

If you’re going to skip over a keyword, check its recent search volume first.

Consistent is better: If two keywords have the same average search volume, would you prefer the search volume to be consistent or highly variable?

You’ll find that some keywords in your niche are evergreen (popular all year round), while others are highly seasonal.

Here’s an obvious example: snow shoveling:


Of course, searches like this one spike in the winter months and almost disappear in the summer months.

If you don’t rank in the top 3 by the main winter months, you’ll derive just about zero benefit from all your work until the next year.

Considering that getting to rank highly for a keyword can take weeks or months, you never know.

SEO has a long enough wait time to produce rankings, so you probably don’t want to wait too long to start getting traffic (if you still have your rankings at that time).

Additionally, when you have a spike of traffic, it’s much harder to split test to improve conversion rates. It’s better to have consistent traffic so you can consistently test new variations.

You may not have a choice and have to target seasonal keywords, but sometimes you do.

So, check the variation in the monthly searches when you’re considering which keywords to target. Invest your efforts into the most consistent ones.

2. Beware of rounding

One more thing about those averages: they’re not “true averages.”

Ever noticed how all the keyword suggestions from the planner have search volumes that end in zeros?

That’s because there’s rounding going on behind the scenes.

But Google is not always rounding up or down to the nearest 10; instead, it groups keywords into “buckets.”

Picture a bunch of buckets in a line with a value assigned to each of them.

Google throws keywords with similar search volumes into each bucket, likely because it makes handling all the data simpler on its end.

As you get to the higher numbers, there are fewer keywords to go in the buckets, and that’s when Google removes a bunch of buckets.

At low numbers of searches, most keywords are rounded to the nearest 10.

However, keywords with even a few thousand searches can be off by hundreds in either direction because the next closest bucket is far away.

At really high search volumes, the differences can be even bigger.


The keyword.io team did a great analysis of 57 billion different search terms in the keyword planner.


The x-axis represents the different buckets that Google shows.

The y-axis is the number of keywords that come back for each bucket.

As you’d expect, there are many more low search volume terms than those with huge search volumes.

More importantly, you can see the differences in bucket sizes.

At first, the difference is small (10 > 20 > 30 > 40 > 50 > 70).

However, that difference quickly increases (720 > 880 > 1,000 > 1,300 > 1,600).

Why is this a big deal? The obvious reason is because you want accurate search volumes.

A more common reason is because it makes comparing similar keywords incredibly difficult.

Say you have two keywords in your results:

  • “Keyword 1” – 1,000 searches per month
  • “Keyword 2” – 1,300 searches per month

The second keyword is obviously way better, right?

In reality, the first keyword might have 1,149 searches per month while the second 1,151.

Essentially, they’re identical.

Or if the two keywords were both showing 1,000 searches per month, it’s possible that one actually has 1,149 while the other 941 (about a 20% difference).

The higher the search volumes are, the less certain you can be about the actual number of searches.

Which means that when you’re trying to decide which keyword to go after based on such data, it’s likely that you’ll make wrong decisions.

What can you do about this? The unfortunate part is that there’s nothing you can really do to fix the problem.

The best thing you can do is mitigate the issue by not putting all your eggs in one basket.

Focus on long-tail keywords when possible, and only once you start getting some real data in Google Analytics and webmaster tools should you heavily invest in any particular keywords.

3. Misspellings and variations affect search volume a lot

This particular quirk of the keyword planner doesn’t lie to you, but you need to be aware of it, or your keyword analysis will be incorrect.

When you search for a keyword, Google will show you different results based on the specific variation you enter.

For example, if you search for the TV show “brooklyn nine nine,” you’ll see these numbers as the top results:


I chose this example because there are multiple variations that mean the exact same thing from the searcher’s perspective.

  • Brooklyn 99
  • Brooklyn ninenine
  • Brooklyn nine-nine

When you enter these other variations, you get different sets of results:


This is strange because if you type them into Google itself, it knows what you mean when you type any variation.

Why this is important: If you’re comparing the search volumes for different keywords, you need to make sure that you’re considering all variations.

Try out different misspellings and see if they have any search volumes (they won’t show up unless you type in the exact misspelling).

Then, add all the search volumes of the variations together to get a more accurate representation of the overall search volume for your main term.

Keep in mind that you’re adding rounded search volumes together (point #2 in this post). This means that with each term you add, your figure becomes less accurate (but still more accurate than if you ignore the variations).

4. Did you know that Google hides keywords?

It’s understandable that Google doesn’t want to hand over all its data to SEOs.

But not all limitations of the keyword planner are designed on purpose; some just exist due to the way the tool works.

The most important one is that Google won’t show you all the keywords you want to see.

It’s not malicious in any way, but it really impacts your keyword research.

For example, let’s say you typed in “wooden decks”:


I’ve filtered down the results to only closely related ones (that have “wooden” and “decks” in them).

That’s all of the results I got.

But when I searched for “how to build a wooden deck,” I got a search volume of 210:


Even in the full original results, that keyword was not there.

In addition, “how to build wooden decks” has another 10 searches per month.

No, these aren’t big keywords, but they illustrate the point that there are obviously related keywords that won’t show up when you search for terms.

The solution? Again, there’s no concrete solution. The best you can do is enter as many seed terms as you can and include several variations.

Additionally, use a tool such as Keywordtool.io to get keywords from other sources, and then run those through the keyword planner to get exact search volumes.

The data is there; it’s just hidden until you find the keyword from other sources.

Should you abandon the keyword planner?

These are some pretty big limitations, which begs the question in this heading.

I don’t think you should abandon the keyword planner. Why? Because the data, while not perfectly accurate, is still the only real data you can get from Google.

However, I think as a way to discover keywords in the first place, it has extreme limitations.

There are many great alternative keyword research tools out there that are worth the few dollars they cost to use.

What they typically do is extract a bunch of seed keywords from different sources and then run those through the keyword tool for you. Then, they return to you a more complete set of keyword results than you’d get if you used the planner yourself.

You could do all of this yourself, but it will take you a ton of extra time, which is just not worth it in most cases.


Google’s keyword planner is a great tool, which should be used by all marketers and business owners for keyword research.

However, it has limitations.

I’ve shown you the 4 main limitations of the tool and what you should do to mitigate their negative effects.

Go forward with your keyword research in the future, but keep this post in mind. Don’t use the keyword planner as your sole tool for keyword research, or you’ll miss out on a lot of great opportunities.

If you have any questions about any of these concepts, just leave me a comment below. Also, if you love a particular keyword research tool, share it with everyone.


  1. Björn Assmann :

    Good article about a basic tool. I think most high profile SEO professionals know most of this stuff but then again there are many people who do SEO only on the side and they should be aware of this too. I think the biggest issue is that GA Planner doesnt show all keywords; this is the number one reasn why using ONLY GA Planner for large scale and long-tail SEO campaign research can be a big mistake. There are plenty of great paid tools.

  2. Harshit Bhootra :

    Great Article Neil. 🙂

  3. Awesome post-Neil. I have never commented on your blog although I am a consistent reader since last two years. But this post has made me the comment.

    Actually, I am totally agreed with you that google hides the data. I know how to get that data from the jaws of Google. You are pretty much right that it take time. I have to spend sometimes weeks to get the right keywords.

  4. Once again, a great article Neil.
    It is true about the keyword planner and not always providing correct results, as i have encountered this before, but once again you outdid yourself and went into explicit detail.

    I really wish i had the time to kickstart my blog, but unfortunately i am too busy with clients to focus on my own stuff.

    Till the next article. 😉

  5. Donald T. Hankins :

    Thanks for great sharing Neil. I know that Keywords Research depend on many factors, but Google Keyword Planner is also a helpful tool If you don’t have enough money for paid tools.

  6. monish kumar mv :

    Thanks for such a wornerful article about keyword planner Mr.Neil. These type of articles are much equired for newbies lke me.

    Hope you give us more articles like this.

  7. Great article Neil..Is there any alternate tool in the market which can replace Google keyword planner..just curious to know..

  8. Irfan - HappyMuslimFamily :

    Hi Neil

    I use Long Tail Pro and it gives around 800 differnt terms for each seed keyword.

    Do you think it is able to dig the hidden keywords? I am not sure but I think that it does because 800 variations of one seed keyword is a lot many.

  9. Vaibhav Mishra :

    Thanks for such a nice article. I was struggling to understand the use of keyword tool for last few weeks. Your article is helpful.

  10. Hi Neil,

    When I do keyword research I set it for 24 months. It gives me a clear picture about the keyword I am targeting. You can have a clear picture about the keyword’s trend. It helps me build a website for long term.


  11. Uthman saheed :

    Thanks for this great post. I am a fan of planner but yet I still combine it with several other free keyword search you’ve shared here in the past.

    I love the post.

  12. That’s a pain in the rear end that google doesn’t give you the full data!

    I use the keyword planner for searching for the language of my target audience as opposed to strictly SEO purposes.

    So, thanks for sharing keyword.io as it seems like it’ll be much better for the task at hand!

    • Yah, it’s definitely annoying sometimes. Awareness is an essential skill to have so you can make sense of what you’re looking at

  13. For me, using keyword planner is a must, because most of my traffic are from google search engine, so I have to diligently research first

  14. Pankaj Dhawan :

    Hi Neil,

    I am not really a big fan of this tool but sure I do use it now and then to see the keywords and use them just to know what users might be typing. That is it, I don’t believe a lot on this thing.

  15. Hi Neil,

    Nice to see you getting into the nitty gritty of an issue.

    Your stuff on FB has helped me a lot, and I have a suggestion for a bit of nitty gritty content on FB.

    Other business pages like and comment on your stuff. Sometimes they are pages that look a bit spammy or scammy. Is it better to have them (for the engagement numbers they provide) or hide their comments, or even ban them|?

    Would be interested to hear your thoughts.

    • There’s a lot of spam and I have a team that helps me moderate it, but like pokemon, it’s tough to catch them all

  16. Ladislav Voros :

    Thanks a lot Neil for another awesome article 🙂 I am now working on keywords research on one website and I will definitelly follow your advices 🙂

  17. Neil! Another great article. Thank you for all you do. In the scenario of Brooklyn 99, at this stage in SEO, since Google often return results for synonyms and variations, would it still matter if you decided to target Brooklyn 99 over Brooklyn nine nine since they mean the same thing, and would most likely show up anyway?

  18. Jonathan Foster :

    Very interesting, I was aware that Keyword Planner did some of these things, like the rounding and averaging, but I hadn’t really given much thought to just how much that affects the results you get and how one might interpret those results.

    I’m also a huge fan of LSI Graph. Not a keyword research tool in the traditional sense I guess, but I find it super useful for coming up with ideas for longer-tail keywords really quickly. Also a good way to turn keywords into blog post titles that sound natural.

    • Yah, small of these small changes lead to a big difference. Yah the LSI graph can be extremely helpful when coming up with ideas

  19. Great Article Neil..
    i have to search the keywords for my websites. And definitely i would search right keywords to follow your lucrative and best information…!!!!
    Thanks You Once Again …!!!!

  20. Mayur Chaudhari :

    Great article Neil. It will really help new comers like me to do keyword research.
    If possible please write great post on how you plan thing for Quicksprout.com your monthly or quarterly plans for newbies like me.


    • It was my pleasure putting it together Mayur. Thanks for the suggestion, I’ll consider it for a future post 🙂

  21. Marcin Wesel :

    Hi Neil.

    Really nice article on Keyword Planner.

    It is worth adding that any paid tool that shows traffic info is based only on estimations. Some have better algorithms but still, it is only calculation.

    Google tough has real data and it is a huge advantage. It is the only tool I rely on when checking traffic possibilities.

    Great job, thanks!

    • At the end of the day, we have some options, but not a whole lot. However, over the years, things have been getting better and better

  22. Yeah actually they were kiding with us. Sometimes get so kuch frustrated as well .. grrrr ????????But i love this planner tool.

  23. Great post Neil.

  24. Great Post Neil.

  25. Hey,\

    I found your article very useful for my work. I appreciate your writing on keyword planner content.


  26. Dilip Rajpurohit :

    Hi Neil,

    Such a great post.But apart from your post i have a question regarding goal and goal url.

    I set a destination goal on www.xyz.com/landing-page and my goal complete on thankyou page.when i click on submit button my page redirect to www.admin.xyz.com/signup,

    then my goal process started and end on thankyou. But problem is that, when i check my goal in google analytics my goal url start from www.admin.xyz.com/signup . but i

    set my url goal on www.xyz.com/landing-page . So i want to show this www.xyz.com/landing-page in my goal url in google analytics. so how it is possible. if not then


    • I am not 100% sure as I haven’t dealt with this much at all… I would hit up a developer to see if they can help you solve this problem. :/

  27. Yes, a big issue this one is.

    I chose 2 keywords through Keyword Planner, with the first one having almost 50% more searches than the second one. Currently, my website ranks on first position for both keywords, and the one with lesser searches drives more organic traffic.

    • Nice, it sounds like you’re on the right track. Keep up the good work, let me know how things work out for you.

  28. Hi Neil

    Once again a brilliant inspiring post well written. I am getting there slowly. I just love the way you write your article so much information and well explained. Once again you done.

  29. Nora McDougall-Collins :

    This article should be used in college stats classes to illustrate how the use of stats is helpful on a macro level and not so much on a micro level.

  30. Hi Neil, Thanks for this great piece of article. You are very right in suggesting the pros of using keyword planner. I am also using it for making my website more user oriented. Its really helping a lot in growing my online presence.

    • Fantastic Varun, that’s great to hear 🙂

      User experience is one of THE most important factors in creating a successful online presence.

  31. Always had a doubt about those well rounded figure I was getting from google. Thanks for sharing it.
    What are the tools we can use as replacement, or complement to google keyword planner?

  32. Very good article Neill. I agree, the Google KW planner tool isn’t 100% accurate on search volumes and seasonality should be considered for certain terms. In addition, Google will often favour and return terms with higher CPCs in many searches – which of course is because it wants people to spend more. We have a large travel client whom we do SEO for, some of their travel terms are VERY seasonal as you can imagine… which means the SEO / PPC strategy has to be more dynamic and idealy we have to plan targets ahead of peak seasons for example. When we’re doing our research, we also look to utilise tools like keywordtool.io (http://keywordtool.io), SEMRush (https://www.semrush.com/) and Webmaster Tools Search Analysis reports for actual positions for a site should be considered. There’s also a tool we’re using called WordTail (www.wordtail.com) which is a ranking tool that also integrates with Analytics and has a cool feature called ‘Now Provided’ which shows an estimate of what the usual Not Provided data actually is.

    • Sorry the link for WordTail didn’t work properly in my last comment, I should have included the http… here is the active link for WordTail – https://www.wordtail.com/

    • How accurate do you think the results are from wordtail?

      • Hi Neil,

        Hi Neil,

        Whenever I’ve set client rank profiles to run with daily checks on WordTail we’ve found them to be very accurate (i.e. within 95%+). This includes the UK as well as worldwide positions (US, CA, France etc.).

        Every know and again there may be a difference of one or two positions but that’s mainly just down to daily flux in the SERPs and depending on the IP location I’m using if doing some manual spot checks.

        If you get a chance to sign-up for the 14 day Free trial, let me know what you think of it. It would be good to see what someone experienced like yourself thinks of it too.

        • Sometimes it does fluctuate here and there, but for the most part it gives you the information you need to make effective decisions

  33. Cellular Israel :


    Thank you so much for sharing this with us! We’re still very new to all this stuff, but your post helped us better appreciate how the Google Keyword Planner works. Your tips about rounding and misspellings were especially helpful. 🙂

  34. I would like to ask you about the software you use at work “keyword research”

  35. Moumita Ghosh :

    Hello Neil,

    Got to know more things about Google Keyword Planner from this article. These tips will be helpful to me.

    Thanks so much for sharing this wonderful article.

    Thanks & best regards,

    Moumita Ghosh

  36. Interesting article.. It is really a big help for me because sometimes I rely only to the given tools on google.. But now I realize that I should look for another.. Thanks

  37. Very Effective article Neil, Its very to consider that Google basic tool is sypying the every activity we perform.

  38. sofia williams :

    Thanks for sharing this great post! I knew completely that keyword research depends on several factors, but Google keyword planner is an effective and powerful tool. This is very good post to know the relevant information about tools. Thanks so much for sharing this great blog! http://www.samyakonline.net/

    • You’re weclome Sofia, glad this was helpful. Let me know how it works out for you or if you have any questions I can help you with.

  39. Sandeep Kumar :

    Thank you sir for this post.
    This post is really very useful.
    Sir I want to know that How to get KEYWORD for our website which will use by users.?

  40. Sai Sannihith Cheerla :

    Neil Patel you are my inspiration.And thanks for the article.I never use keyword planner.But now i will start to use it 🙂

  41. well said Neil. I use keywordshitter combined with keywordtool.io to seed maximum keyword ideas and I will add more based on your inputs from keyword research blog post. I can now able to track down well on any niche to generate as many blog post titles.

    • Haven’t used that but it has a great name lol

      Yes having the proper tools will help make much more effective decisions

  42. Memoriação :

    Excelent article, I’ve already noticed a big difference between Google Keyword Planner monthly searchs and other site position tools that also shows the same value. The real possibilities mixing more than one keyword planner tool are big, I’ve tested it and will save much time.

  43. Even if google Keyword planner has some limitations, it is worth using it. I think that google want to share with you that much, which you can not manipulate to degrade the wonderful Seach Engine.
    Google Keyword Planner just gives you hints, to work for. It is you, who need to surprise your audience with wonderful articles. Thanks

  44. I have noticed some big differences in single vs plural keywords. Same keyword but add an “s” and you get some big differences in volumes.

    Have you seen this and do you know why google varies it so much? Thanks.

    • Yes, that can happen with some keywords, depends on the vertical. Not sure why it varies though, my guess is on the potential value of the serp

  45. Thanks for this great post. I am a fan of planner but yet I still combine it with several other free keyword search you’ve shared here in the past.

  46. Shaik Riyazmoin :

    Hi Neil, i was following every guide of you on both blogs, i always find something interesting and valuable on your blogs. And this Enrich article on Google Keyword Planner highly informative.

    I have so many myths regarding Google Keyword Planner. I read Google Keyword Planner Helpful for Advertisers and not good for bloggers, is it true? would you explain in detail?

    Thanks, waiting to hear from you!

  47. Hi Neil,

    Great topic to discuss with as always. Google Keyword planner is the most used tool by everyone as it’s free to use and also Google is giving more emphasize to use its products. Was doubting from the beginning that Google is surely hiding keywords and not showing the full data and you mentioned it in the 4th point. Great to know that what other things to consider while doing keyword research. Through this post you have made it clear that we should not only depend on Google Keyword Planner.

    It was very interesting to read the full post. Thanks for sharing this Neil.

    • Yah, you just won’t get the right amount of data you need to make effective decisions. Glad this helped and inspired you to think about tracking a bit differently. Let me know how these changes work out for you or if you get stuck with anything

  48. Rob Faulkner :

    Great post Neil, provides great insight into Google keyword planner. I also tend to use Google Trends to spot growing search terms, seasonality etc. My blog is fairly new so guess I will have to spend some cash on a paid for tool at some point… Enjoying your content thanks for sharing

    • That’s a great idea Rob. Once you get into the flow of things and have some consistent traffic, you can start making decisions on investing in more premium tools

  49. Transport George :

    Hi Neil! I agree keyword research is not always fun. When doing keyword research you can’t let the Google keyword planner do all the work.

  50. Well, definitely great but always heard google algorithm changes always scare people away.

  51. David Rothwell :

    Keyword planner sucks. I haven’t used it in years. Every time I check it out again to see if it got any better, I realise why I never use it – it still sucks. But there’s a much better way to do good keyword research, although you don’t get the volumes or prices (but to be honest those things are academic anyway, you just have to buy them and see how they for your own business).

    It’s hidden in plain sight.

    First, do what Google tell you to do first – write your ads. Never mind keywords to start with, it’s all about your offer. Create an empty ad group with no keywords, and put your ads in there (they should all point to the same url, and one ad is fine to start with). Then, click “add keywords” and Google will do a page scan. Voila – great keyword suggestions, although you will still need to review them carefully and pick and choose.

    Advanced Tip! They go in in broad match which is too delinquent. Unless you’re ready to scale up and don’t mind what you’re spending, make sure to put those keywords in in [exact match only] for now. You won’t need any negative keywords, and you can edit them in bulk in AdWords Editor – just download the changes you made, change the match type on them all, post and you’re good. Later, when ready to discover more derivations when scaling up, simply duplicate and convert them from [exact] to +modified +broad (Editor again). I don’t bother with “phrase match”, these two match types cover it all.

    Of course, when working with eCommerce clients as I do, keywords for product categories, makes and model numbers (even Manufacturer Part Numbers, or MPNs, and Global Trade Item Numbers, or GTINs from bar codes) are already in the data feed so you don’t have to guess or speculate what they are.

    We manage these eCommerce campaigns for qualifying Merchants to profitable Return On Ad Spend (ROAS) with unlimited budgets, and we charge commission in arrears based on campaign revenue, not fixed fees in advance based on monthly ad spend (where the Merchant doesn’t even know what he’s getting for his money).

    More in my Amazon book “The AdWords Bible for eCommerce” at http://www.amazon.com/dp/B00P714WTC

    • Thanks for chiming in David. Sadly with keyword tools there isn’t a perfect tool out there that is 100% accurate.

  52. Ha, some of the concerns you presented is something I thought about already and you only proved my internal thoughts to be right. Great insights Neil!

  53. Sue J. Maselli :

    Great Article Neil.

  54. Hey Neil,

    Such a Great Post!!

    Thanks a lot for sharing keyword planner informative useful information.

    Keyword Research is depend on many factors, but Google keyword planner is also a helpful tool.

    Thanks & best regards,

  55. milon khan :

    Awesome post. Really great tips for a perfect blogging.
    I am now focus on creating high quality
    content for my blog and this
    article really helps me a lot.
    thanks you

  56. Really nice post Neil . You are always my inspiration in the field of digital marketing . As I am newbie in this field Keyword analysis is important part . Thank you Neil .

  57. Sivakumar Kannan :

    Hi Neil, Thanks for another great post. Couldn’t agree with you more on the points mentioned. Since volume and CPC data is still key metrics we come to know from google keyword planner, we cannot abandon the tool. In this context, I have created my first ever video on GKP. I know scope for improvement is huge. Your comments for improvement is highly appreciated.


    Nowadays I see you are posting every day. I saw your growth chart in SEMRush. Wow, within such a short time, you have seen astronomical growth. Kudos to you!

  58. Great article Neil. It will really help new comers like me to do keyword research.
    Google tough has real data and it is a huge advantage. It is the only tool I rely on when checking traffic possibilities.

  59. Hello Nail. This is a great post. I am in SEO since 4 years, but still have single confusion about Google keywords planner as I have not gotten answers only yet nor there is any official statement from Google. In the past, we were using keywords research tools which were showing a high number of search volume from keywords, but Keyword Planner showing the less number of search volume.

    For few of my clients I am getting more traffic than what Google keywords Planner show. What is reason behind it. Did you feel it? Please share few words on same

  60. its very usefull to me .iam searching about this topic…i found right topic..

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