6 Ways to Make Your Posts More Actionable

action

Do you ever feel that your content just isn’t reaching your audience as well as you’d like it to?

…and that even though you’ve created something of value, it doesn’t seem like anyone’s actually taking your advice and implementing it?

I’ll let you in on a secret…

Almost every content marketer has felt this way at one point or another.

It’s difficult to create content that resonates with your readers, but it’s even more difficult to create content that inspires action.

Want to make your post more actionable? Then follow these 6 ways.

And not for the reason you think. 

Yes, people are lazy. Not all, but I’d say it’s fair to call most readers in a typical audience lazy.

But still, some of those lazy people should take action, right? And most of the rest of your audience should take action too, right?

So, why aren’t they? The most likely reason is that your content isn’t actionable enough.

Content marketers talk about storytelling, copywriting formulas, and other tactics to make better content. And all of that is important.

But actionability is a concept that’s rarely talked about, and it’s enormously underrated. Actionable content is almost always great content, and it’s one of the main things you should be striving to create.

Why actionable content is difficult—but crucial—to make: The reason why it’s hard to make your content actionable comes from your inability to fully empathize with your readers.

You might write something that seems obvious to you, but it won’t be to someone with less experience in your niche.

As soon as you do that once, a reader can’t fully follow the rest of your content.

And there are a few really big consequences of this:

  1. Your reader can’t take action because they don’t know what to do. Figuring it out might be possible, but it’s quite difficult to figure out some things without some guidance.
  2. Your reader loses interest. If it’s not clear how to apply some of your advice in your content, then there’s really no point for the reader to pay close attention.

To put it simply, content that isn’t actionable is not good for the reader.

But it also sucks for you too. You put in a lot of effort to create your content, and you want readers to get the full value of what you made.

It’s disappointing when your work has no real impact.

That’s why I’m going to show the six ways you can make your posts more actionable.

If you implement most of these on a regular basis, you’ll see some great things.

All of a sudden, you’ll get comments from readers telling you how your advice helped them improve their lives in a big way. And it’s going to be one of the most rewarding parts of creating content for you.

Pay close attention, and then actually apply the tactics I’m about to show you. I made them really actionable so that you can implement them right away.

1. Use this one phrase as often as possible…

If there’s one instant change that you can implement to make your content more actionable, it’s this:

Whenever you finish giving a piece of advice, follow it up with a sentence that starts with “For example,…”

If you’ve read my posts in the past, you know that I use this phrase all the time:

image14

At first, this will take a conscious effort to do. Eventually, it will become your second nature.

The reason why it’s so powerful is because it makes it next to impossible to miss anything that requires further explanation.

For example (see what I did here?), pretend you are writing a post on building a website.

One major topic that you would include is picking a CMS.

Here’s what a snippet of your content might look like:

To make managing your website and its contents easier, you can use a simple content management system (CMS).

Next, you will need to pick a theme…

It might be obvious to you how to choose a CMS, but to someone new to the topic, it isn’t.

Let’s try that again, using our new phrase:

To make managing your website and its contents easier, you can use a simple content management system (CMS).

For example, you could choose from:

  • WordPress
  • Joomla
  • Drupal

Next, you will need to pick a theme…

I think it’d be good to go into more detail on each of the platforms, but this is already much more actionable for a reader.

Instead of having to read up on what a CMS is and what the different options are, the reader now has three good options to start with.

This quick example also illustrates that what comes after the “for example” phrase also matters. But don’t worry, I’m about to show you a few different ways you can make sure it’s as useful as possible.

2. Visuals are usually better than text

Earlier, I mentioned two main reasons why your readers don’t take action.

Some are just lazy, so you can’t really worry about them.

But the other ones just don’t have all the knowledge and guidance they need to take action. And that’s something you can fix.

To do that, we have to look at different ways readers might be missing information.

The first is they simply don’t understand what you wrote. Some things are very difficult to explain clearly in text.

Often, though, they are easy to explain with pictures.

The best example of this can be found in articles about building or baking something—anything to do with a procedure.

A simple picture can illustrate exactly what you’re talking about, like this picture in a pie recipe:

image16

If you just explained the step in writing, maybe half of your readers would know for certain what they’re trying to do here.

But with the picture (and text), I’m sure just about everyone would understand what they need to do.

Add up that difference for the 10+ steps in the recipe, and you can see how having pictures to accompany each step makes the content as a whole much more actionable.

There’s no more guessing or uncertainty about whether the procedure would work because a reader can follow along your example.

The takeaway:

Any time you describe how to use a tool or item of any kind, include a picture demonstrating the procedure.

This is another way to make your content instantly more actionable, and it doesn’t take any special kind of genius, just an extra bit of effort.

You can create the pictures yourself or try to find some online (always give credit).

3. How is just as important as What

Any advice you give in your posts revolves around what to do.

You tell your reader what they should do to achieve certain results.

For example, I’m showing you different tactics that you can use to make your posts more actionable.

But as we talked about earlier, not all readers will be able to implement your advice just based on the “what.”

If they don’t have the prior experience and knowledge, your advice isn’t going to be all that useful.

The solution is to always provide detailed procedures of “how” to do things or to illustrate concepts.

The image tactic from the previous section may fall into this category, but there are other ways to clearly demonstrate procedures. You can use:

  • screenshots
  • gifs
  • videos
  • drawings

They all have their best uses, depending on a particular situation.

Screenshots are great for showing readers how to do a particular step on their computer.

I use screenshots all the time. Here’s an example of one I included in a past article where I was showing you how to create goals in Google Analytics:

image29

In another post I wrote, I explained how to create great explainer videos because my readers might not have much experience with video marketing.

An example of a great video would help them know what to expect and what a great video looks like. I embedded it right into the content:

image00

Videos are better when you’re trying to illustrate more than just a few things; otherwise, images are easier.

The great news is that it’s really easy to embed videos.

You can find high quality video tutorials or examples of concepts for just about everything on YouTube.

Once you found a suitable video, scroll underneath it, click the “Share” button, and then click the “Embed” tab:

image07

This will give you a simple iframe HTML code that you can copy and paste into your content.

image12

Finally, there are animated gifs (small clips of video without sound).

Gifs are great for a few different purposes. First of all, they’re entertaining and can make your content a lot more fun to read.

But since we’re focusing on actionability, know that gifs can be used in place of videos. At times, you might want to show a small part of a video as an example without having to embed the whole thing.

I’m going to show you in a second how you can clip a part of a video and make it into an animated gif.

Actually, I’m going to show you a few tools right now that will make creating any of these much easier.

Tool #1 – Techsmith Snagit (for screenshots and video): As I mentioned, in almost every article I write, I include annotated screenshots for the reasons we went over above.

This tool is a simple browser plugin that makes creating screenshots really easy.

To use it, click the icon on your browser (once you’ve installed the tool), which will trigger a black sidebar to pop up on the right.

From here, you have four different options. In most cases, you’ll pick “region,” which allows you to take a screenshot of a certain part of the screen only:

image02

If you pick the “region” option, you simply drag a box around a part of your current browser screen that you want to capture. You can drag the corners to resize the box if you mess up on your first try:

image23

When it looks good, click the camera icon below the box.

That will capture your selection and open a new tab with it. Here, you can add arrows, boxes, circles, and text.

image10

The only downside is that you have a limited number of colors to choose from, but that’s not usually a big deal.

Once you’re done annotating the image, you click the blue button in the bottom right to download the picture or get a link to it.

If you’re trying to explain a multi-step procedure, a video might be better than several pictures. In that case, choose the video option from the original black sidebar. It will capture your screen as a video until you stop it.

Tool #2 – Evernote Web Clipper/Skitch (for screenshots): Snagit is typically the simplest option when it comes to annotated screenshots. However, sometimes it’s not enough.

Sometimes, you will want a more attractive screenshot, or you want to take a screenshot of something not in your browser (like your desktop or a folder).

That’s where this second option, made by Evernote, is better.

The web clipper is again a browser plugin. When you click its icon, you’ll get a pop-up, just like with Snagit:

image06

These are the same options, just with different names.

Mostly, you’ll be using the “screenshot” option, which allows you to select a part of the screen.

One drawback is that once you select a part of the screen, you can’t adjust it. If you mess it up, you’ll have to do it again.

After you get what you like, it’ll open in a new tab where you can annotate it.

image03

This tool has two main advantages over Snagit:

  • More options – In addition to having all the basic options, you can add labels, draw, and even blur parts of the picture.
  • More attractive – In my opinion, the arrows and other annotations look better.

Then, you can save the picture to your Evernote account and use it whenever you need it.

Sometimes, you’ll want to add annotations to pictures that aren’t in your browser. In that case, you’ll want to use Skitch, which is simply the offline equivalent for the web clipper that you install on your computer.

It has all the same options plus a few extra (like more colors):

image20

Tool #3 – Giphy Gif Maker (to make animated gifs): Very few marketers use gifs, and even fewer know how to make them.

This tool makes it easy to create gifs, and it allows you to make them straight from YouTube videos.

Let me quickly walk you through the steps.

First, you input the URL of the YouTube video (or URL from Vimeo or Vine):

image25

For this example, let’s use that video I showed you earlier in the article, the Dollar Shave Club ad.

Once you put in the URL, it will automatically load a preview of the video with a few key options:

  • start time – the timestamp in the video where you want the gif to start
  • duration – how long you want the gif to go for (from the start time)
  • caption – any text you want to display on the gif

image19

When it looks good, scroll down and click the “advanced” tab. From there, click the download button to save a copy of the gif.

image11

Finally, just upload it into your content like you would with a normal image, and voilà:

image18

You can also use Giphy as a gif search engine. Instead of making your own gif, you might one already made by someone else. Just search a few keywords.

image13

If there is a gif, you’ll likely find it.

4. Make the right things actionable

This is where things get a bit tricky…

There is a such thing as having too much actionability.

If you, by default, explain how to do every single thing you mention, your content is going to be filled with some very useful stuff and some very useless things.

While too actionable is better than not actionable enough, you want to find the sweet spot.

Let me give you a few examples of where it would be a bad idea to expand.

First, consider my example of baking a pie that I gave you earlier that illustrated how effective images can be.

Imagine if I had included a full tutorial on baking a pie. Would that add any value to my post?

No, of course not.

You don’t need to know how to bake a pie in order to understand how images can improve actionability.

That’s an extreme example so that you get what I’m talking about in general.

Now, let’s look at a more subtle example.

I often write about tools, e.g., tools that help you work as a team to create content. In these, I’ll provide tutorials on the most important functions of the tools in my list.

For example, here’s a tutorial of how to use the sharing function in Google docs:

image24

But Google docs has tons of features. There are probably hundreds—if you really dug in.

Should I give a tutorial for each and every one?

What about how to make tables, or format a page, or create custom bullets?

The simple answer is no, I don’t need to include tutorials for those.

That’s because only a minority of my readers would find those useful.

Even if I mention in my post that a table can be useful, that doesn’t mean I need to provide a tutorial on tables to make the post more actionable.

You want to focus on making the essential concepts you are explaining actionable, not the secondary ones.

You will have to make some judgement calls.

When you’re not sure if you should expand on a concept, ask yourself: “Do my readers need to know how to do this in order to put my advice into action?”

In the case of the Google Docs tool article, readers would have to know how to share articles with their co-workers, but they wouldn’t necessarily need to know how to create tables.

That’s the difference.

5. Calls to action can be powerful motivators

We’ve already looked at some reasons why people don’t take action when they read your content even if it has a valuable message.

One of them was not knowing what to do. But once they know that, it becomes a question of when to do it.

As you might know from firsthand experience, if we don’t do something right away, it’s very easy to forget about it and never do it.

That’s why so many readers simply bookmark articles and tell themselves that they’ll come back later and take action. Most never do.

This means that your goal is to get them to take action right then and there, while they’re reading your post (or immediately after).

To do this, you have to call out your audience. You need to explicitly tell your readers to take action and do something at a specific time.

There are two general ways to do this.

The first is to include these call-outs as instructions throughout your content.

In posts about step-by-step strategies, this works very well.

For example, here’s an excerpt from a post I published about creating a content marketing plan.

image15

In that sentence that I put in a box, I explicitly tell the reader to take action. They’re supposed to apply the advice I just gave them about naming their audience and then take action by writing it down.

What you’ll find is that if you make that first step easy to do, you can get a lot of readers to start taking action. Then, they build the momentum, and it’ll be increasingly easier to get them to continue taking action as you move them through the steps.

Later in that article, I again urge the reader to write down a list of their readers’ problems:

image28

Before that point, I’ve given them all the advice they need to take that action easily.

I’m not going to go through them all, but throughout that post, I’ve broken down overall big actions into small, manageable steps at the right times.

The second approach is to put a call to action at the end of the post, in a conclusion.

This is useful for posts that aren’t necessarily step-by-step or for those cases when you need to understand all of the material before you can apply any of it effectively.

In most of my conclusions, I give next steps a reader can take:

image26

In the post I am using as an example, I specifically tell the reader to make their own list of points to include in their content and then to use it.

It’s not complicated, but it basically singles out the reader and makes it clear that the time to take action is now.

One final thing to keep in mind is that you don’t want to ask too much of your reader.

If you tell them to create a website from scratch, that’s a lot of work, and most readers won’t have time for that.

If the takeaway advice from your content is a big ask, then give them a way to make it easier.

Either tell them to start with one small piece of it, or give them a tool that helps them do it faster.

For example, in that same post, I offered a printable sheet of my 11-point content framework:

image05

I knew it would be easier for the readers to create their plans based on my summary rather than start from scratch using the full article as their knowledge base.

6. Engaged audiences are more likely to take action

This final way of making your posts more actionable addresses the elephant in the room:

Readers are lazy.

According to the 1% rule, only about 1% of forum users actually post regularly; most of them will only read, passively lurking around:

image09

The same is true for most blogs. Most readers will skim posts but never take action.

I told you it’s difficult to get lazy people to do anything, and it’s true, but there is something you can do to encourage even lazy people to take action.

The solution is to get them to engage with the content.

That means to get them to the point when they are actively reading it, thinking about what you wrote, and taking some sort of action throughout the content.

Creating engaging content is actually pretty hard. Surveys have shown that up to 58% of marketers struggle to produce engaging content:

image27

But don’t worry, I have a few easy solutions for you.

The first is a big one, and it’s using interactive content wherever possible. Interactive content describes any content with which the user can interact (shocking, I know). This might mean clicking, typing something in, etc.

The reason why interactive content leads to engagement can be seen in a recent study on university students.

They looked at different teaching methods and found that the teachers who used interactive teaching methods had an engagement rate that was double the norm and had an attendance rate 20% higher than normal.

So, on top of getting your readers focused on your content while creating some momentum so that they apply your advice, you’re also going to attract more readers in the first place.

Pretty cool, right?

The main way you can do this is to embed social media. This breaks up the content with something different and allows the reader to take action and engage with it, leading to all those other benefits.

Embedding social media in posts: In most cases, you’ll stick to embedding tweets and Facebook posts.

While Twitter has some native embed options, I suggest using a plugin such as TweetDis, which allows you to insert attractive tweets in seconds.

If you buy TweetDis, once you install it, you’ll see an icon in all of your post editors:

image01

In order to use it, highlight the text you want to be tweetable, and then click the icon.

The resulting pop-up has a few simple options.

image08

The first menu, “Add,” lets you pick the type of tweet you want. A “box” tweet looks like one that you’d see on Twitter itself, while a “hint” simply adds a highlighted link to your content that readers can tweet.

The hint is shown below:

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Getting the reader to switch from a passive consumption mode to an active mode (of sharing in this case) is a great way to boost engagement.

I haven’t come across any great options to embed Facebook posts, so you’ll have to do that the hard way.

If you make a post that you want to embed (or find someone else’s), you can click the drop-down arrow in the corner and choose the “Embed Post” option:

image22

That will give you an HTML code that you can paste into your content. Then, it will show up just like a Facebook post in your content:

image04

Your readers will be able to like, comment on, and share it right from that embedded post.

There are many other ways you can use interactive content effectively, which is why I recommend reading my full guide on the topic.

Ask questions frequently in your content: The other way to engage readers in your content is to simply ask questions.

Don’t let them just read your statements; ask them questions that make them stop and think a little bit.

I do this all the time in my posts:

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Overall, it makes the content feel much more like a conversation rather than a one-sided lecture.

Finally, there are two important things to keep in mind when you ask your questions:

  1. Don’t ask stupid questions – Readers will feel that the questions are out of place.
  2. Always answer your own questions – Even if most of your readers might know the answer, not all will. Answering the question yourself ensures that everyone stays on the same page.

Conclusion

If you want your content to have a big impact on your readers’ lives, you need those readers to take action.

Not only is it good for them but it’s also good for your content marketing results. Readers who experience good results from your advice will become loyal fans and, often, customers.

I’ve shown you six different ways to make your posts more actionable.

Start with one or two tactics, and once you are comfortable with them, come back and apply the rest.

I’d love it if you shared the results you’ve had from implementing any of these methods. Leave your thoughts in a comment below.

Did you know Quick Sprout has software to optimize your website for search engines?

There are important changes on your website that will grow your traffic. Quick Sprout tells you how to make those changes.

Comments

  1. Monishkumar mv :

    Hi Neil,
    Recently i was looking for how to make post better and make it look real good and this post is really a good one. I think you have made a lot of research about it and posted.
    Thanks for sharing this content.

  2. Hi Neil,

    Great post again. Audience engagement is most important for the success of content marketing and if someone not engage with his audience, he will more likely to loose his online business.

    This post taught me how to use CTA.

    Thanks

  3. This is a great article when we talk about action in the content (article and blog post) but I think that we need to do some action after hitting the publish button.

    I saw that having the twitter quote in your blog post helps engaging better with the audience!

    Thanks Neil!

  4. Nice post as usual Neil. I have one quick question though. As a content marketer, I find it very hard to have our content editor to follow my content plan. Already presented stats based on reach and clicks but he remains firm to do it on his own way. Any ideas on how to resolve this?

  5. Hi Neil

    Really like the ” addresses the elephant in the room ” Idea.

    Regards

    Vijay

  6. Michael Kawula :

    Definitely have to try that GIF idea. Love it and have always found including GIF’s in tweets to really help increase engagement and thus can see why in a blog post also.

    When time we try to include an infographic which we’ve seen help increase engagement and shares tremendously. Did one recently on Twitter tips and it consistently sends us traffic from Pinterest. Pretty cool.

    Curious if you have time how you’re able to show the number of Tweets already for this post? Just switched to SocialWarfare plugin that will have something shortly, but would love to show numbers sooner for social proof 🙂

  7. Can you suggest some content writing tips for my website http://www.naukridigest. com

  8. Neil,

    Great stuff. I really like the idea of using “for example”. That is a gold nugget right there.

    Thanks, you are #TotallyAwesome.

  9. Jerome Perrin :

    Great post as usual Neil.

    And your are perfectly right : at the end, people always feel when the questions are out of place.

    It’s life 🙂

    Cheers from Paris 🙂

    Jerome

  10. Neil…Very simple but effective ways to create action ….I am adding this to my G+ Collections

  11. Susan Carroll :

    Thanks Neil, once again you provide lots of interesting tools and advice I find no where else. My favorite tool is Giphy Gifmaker. Love the name and it sounds awesome!

  12. As I’m newbie and still learning SEO, Content Marketing, Social Strategy etc etc. this helped me a lot. I will do better for my future contents. Thanks for this.

  13. Great post Neil. Giphy Gif Maker is a good idea for me to try. Thanks for sharing.

  14. Alessio Battaglino :

    Hi Neil, that’s a fantastic post. Your tips are always very interesting! 😉

    Anyway, I have a question for you. As you said in this post, you always offer a printable sheet for all your posts. Of course, if I want to download it, I have to subscribe to your newsletter, entering my name and email address. This is profitable for you if I was a new visitor, because in this way I become a new subscriber to your newsletter.

    But if I was (and I am one) already subscribed to your newsletter, this is no longer profitable for you as you don’t gain a new subscriber. Is this correct or am I wrong?
    Moreover, if a new visitor or your loyal reader downloads printable sheet and leaves your post page, is this a problem for the bounce rate of your website or not?

    Thanks

    P.s. Sorry for my bad English. I’m Italian and I’m trying to learn it 😉

    • Your english is great Alessio. Even if you have already subscribed, me giving you this sheet is getting you re-engaged. Sometimes people who subscribe aren’t engaged or kind of drop off, so stuff like this helps people re connect.

  15. Very Nice Post Neil. I always use tech smith for videos & ezgif for creating gifs.

  16. Excellent post Neil! I love all the tools and how to do things I did not know how to do or how to do them more efficiently! Thanks!

  17. Hey Neil,

    Excellent post! Great tips. I like it!

    I specifically found #4 to be me, you know.

    While I was reading it, I immediately said to myself, “fuck me.” Lol seriously.

    I know for a fact that I’ve gone “too actionable” in some of my posts.

    Do you think I should go back and edit them?

    I also really liked the one about the phrase – for example.

    I literally gave myself a pat on the back when I read that second paragraph. Lol

    Anyway, I really enjoyed the post…like always. 😀

    Have an awesome weekend, Neil.

    Laters!
    Julian

  18. asking question in blog post helps a lot..

  19. Such an interesting and simple way you have explained Thanks for sharing the post

  20. RankNova Marketing :

    Excellent stuff, as always, Neil. I’ll be putting these clever techniques to use both on my own sites and with clients. 🙂

  21. Neil Patel, It was a wonderful as what you usually did…

    I agree with what you said, the most of people are lazy…and it’s hard to them take action with our content unless it’s an actionable content.

    Surely, the actionable content should be able to configure out the reader problem and tell them what to next.

    Honestly, I didn’t often use the “example” but I promise to it next..

    Thanks for sharing….

  22. Hi
    Post is good, but why so long, a person can get sleep while reading, yes we know your content is good but atleast make a shorter good posts so we can read all.

    Thanks

  23. Hello Neil

    Being a newbie to blogging arena , your post help me a lot in clearing my doubts. It motivates me to work hard on content . I will implement strategies mentioned in my blog and definitely let you know the response.

    Regards

  24. Mohit Gangrade :

    Hey Neil,

    Really Great Tips. Will try these for sure in my upcoming articles.

    I am still learning to make my posts more actionable And I tried making one of my recent article more actionable:
    http://goblog.club/boost-reader-engagement/

    Please read it when you get time and let me know what you think about it 🙂

    Thanks

  25. Great tips. I learned much from this post.
    Thanks Neil for sharing your views with us.

  26. Creative Solutions :

    Thank you

  27. Hey Neil, another great post. The thing I keep struggling with is “the big impact on readers life” if you are in a boring niche.

  28. Hey Neil,
    I have been following Quicksprout for quite a long time now. And it has provided such high quality information for the readers to feed on. And this post is not an exception either as we will know that creating a quality content is one thing and getting action from the readers is another.
    And this post provided all the information that is required to make the post turn into action for the readers….
    cheers .. 🙂

  29. You should have embedded the video in the post

  30. Hi Niel,

    Since I started reading your blog posts on regular basis and implementing tips and tricks you mention in your posts I am already seeing difference in website traffic.

    Every time you post something and when I read, a BIG powerful light bulb goes off.
    I say Dang!

    Your blog is the only one I read posts and learn.

    Thank you.
    Noshee

  31. Valentines Day quotes :

    One of a perfect guide I have seen truly amazing stuff to make posts actionable.

  32. Thanks Neil, I can’t believe I hadn’t thought of using Giphy before!

    We’re currently working on some fresh content for our site and there are at least 2 where I can use a simply gif to cut out some significant amounts of text.

    A [moving] picture is worth a thousand words, right? 🙂

  33. I’m realising the importance of graphics and videos to try and give as much help with the how element. I’ve not tried Snagit so will give that a go.

  34. Hey Neil,
    Its a great post on how we acan make our post actionable.
    Keep writing such contents on your blog.
    Best of luck for your future journey.

  35. Another Epic post! From where you get ideas to write such awesome articles?

  36. Thank you Neil
    Keep on great work man

  37. Media becomes more important this days, thank you Neil

  38. waw very helpful at all thank you for what you wrote

  39. Epic post! The detail you go into is very helpful. Thank you for putting this together, Neil!

  40. Wow such a nice post. Thanks for your effort. I want to know one thing Google cant read images except alt tag, but what about infographic? Is it a one kind of images? How google evaluate it? How to use infograph for seo ranking?

    • Mehnaz, you can apply the tags with infographics too. Infographics work so well because of how easy view a lot of organized data, which generally attracts a lot of backlinks.

  41. Thanks for the wonderful article Neil. I will implement them on my blog

  42. Reide Iredale :

    I definitely need to leverage more images.

    Also the ‘for example’ stuff educates your users so well. Completely agree.

    Thanks Neil.

  43. Taranpreet Singh :

    Really actionable post, yes it is! You have clearly defined what ‘Actionable’ content should include in Content marketing.
    Thanks for it!

  44. Thank you for useful advices. Especially for advice of picture better, than text.
    Good luck for you 🙂

  45. Hey Neil,
    I recently started adding questions through out my content — It’s been very beneficial to say the least. Lots of valuable information in your posts that give me many ideas to experiment with.

    Thanks again!

  46. Thanks for this post!
    What I took away from this post the most is to post media instead of just words all the time, also to remember when you tell something give an example so the readers can follow you on where you’re going.
    Thanks Neil.
    -Deion

  47. All your emails go to my personal folder -‘marketing tips’ 🙂 Your contents are amazing and extremely helpful.

    I keep trying them on my blog as and when it helps 🙂

    Thanks much Neil

  48. Great stuff! Really informative for converting the content into actions. Thank you for sharing.
    hansoftech.com

  49. Sonal Sahrawat :

    Hi Neil ,

    Can you suggest me? what kind of advance SEO techniques should i use in this new SEO competitive world?

  50. Such an interesting and simple way you have explained Thanks for sharing the post

  51. what more can i say on this, wow this is great, thank you very much. i really want to go far on SEO and Emarketing and i know this site will be of great help

  52. uploadable reseller :

    Great post.
    I agree with you that these steps are very nice.
    I think strategy is very important to Make Your Posts More Actionable.

  53. Love this post, its very informative and some very interesting advices.

  54. Suze - Luxury Columnist :

    This was a very thought-provoking read and I like the idea of using “for example” in blog posts. I’ll definitely try to incorporate more calls to action in my posts from now on

  55. Neil

    you hit one of my biggest pet peeves when i read blogs etc. – don’t just tell me what to do – anyone can do that – SHOW ME AN EXAMPLE!!!! Like many people who are visual learners a simple how can be quickly absorbed and get undying gratitude.

    Lisa

  56. Nice post..

  57. I wanna increase my ranking my website is http://www.mpep.in plzz suggest some on page seo tips.

  58. Rohit Shitole :

    Hello Neil,
    This article is amazing.
    I loved the GIF maker :). My blog is about education, so maybe i can use this GIF maker better way. 🙂

  59. khakchangri Debbarma :

    Thanks Neil..
    This post really taught me how to make post more actionable..
    Well, this article is very informative and unique for me.. 🙂
    Regards, khakchangri..

  60. Bak?rköy Resim Kursu :

    Her ya?tan gruba özel e?itimlerimizi iki ?ubemizde devam ettirmekteyiz. Üstelik 2016 y?l?na özel fiyatland?rma seçenekleri ile çok uygun ve nezih ortamla sizlerleyiz.
    Bak?rköy resim kursu sizlerin çal??ma alan?n? bir çok de?erlendirme ile yönlendirmeye çal??maktay?z.

  61. Starting a new blog can be tough but thanks to posts like this today people can get amazing expert information free of charge.

    So thanks for this post about Actionable Content

    I’m currently working on some new content for my site and there are several techniques I think I can use.

    Using GIF’s are a neat idea but I’m not sure I like the look either way amazing post with lot’s of useful information.

    Thanks,
    Mike

  62. After going through this post. My bounce rate has come down from 80% to 10%. This post has worked like a magic for me. Thanks a lot.

  63. Hey Neil,
    What a precious post shared by you. Next time whenever I will post, I will use graphics,photo & visuals in my post.
    Thanks!!!!!!!!!!!1

  64. Rohit Shitole :

    Hey neil, i created the gif by using Giphy gif maker and posted in on one of my articles.
    But the size of the gif is large (around 7-8 mb) and it takes lots of time to load the page.
    So i removed it, is there anyway to create gif of very small size ?

  65. Sam Partland :

    Love it.

    Giphy has been great but I had never really though about pulling it into a blog post.

    I find myself using a lot of screenshots and bright red arrows! So much easier than writing 200 words trying to explain to click a certain button haha.

  66. Thanks a lot Neil sir,

    I really like your posts, every time I come back to your blog, I learn something new each time and implement on my blogs.

    Regards
    Mrityunjay

  67. “Visuals are as important as text” This article itself is a great example of that! The way you set those Gifs, memes and Videos, it’s awesome! But, wouldn’t it cost the speed of loading a web page?

  68. man your writing skills are so good. I love to read your posts and i too shared your site. awesome man.

  69. Hi, We are GearPQ. We just started our blog and while referring what kind of article writing helps for a blog, I found yours. First of all, the article is outstanding and a gold mine of information. But what we are looking for is, GearPQ is a Gadget and Gear blog and mostly we concentrate on new tech and gadgets as well as Accessory suggestions and we do not want to be mixed up in other affiliate blogs category that might resemble the same. So, any help that you input us to help improve our Titles and Article Content variation to differ us from other? Any suggestion is much appreciated.

    Thank you,
    GearPQ

    • I would focus on writing really comprehensive reviews and put a big emphasis on videos. For gadgets, a lot of your success will come from videos

  70. Naveen karma :

    Neil, your are the best artist, who write a well informative, relevant information in relevant way. The main Point is that Title is attractive to visitors quickly come and read your post. Thanks Neil and please share this type of content to make us knowledgeable.

  71. Laurie | New Yorker Meets London :

    Neil, you deliver useful tips every time! This made me think more about the type of call to action in my posts and will use some of the tools you mentioned in my writing going forward.

  72. Neil your info Changed many Lives Thank You So Much bro , Keep helping people !

  73. Hi, We are NewsApproved. We just started our blog and new to Blogging. The article you have written is great and has good info. We are looking to develop the website and rank it. Please help me with some suggestions for great ranking.

    Thanks
    NewsApproved

  74. Neil, You are great in helping for SEO and marketing. This article I really need it to make my website more actionable. I have about 70% bounce rate and this article help me lot how to decrease it. Thanks.

  75. Thanks Neil, You provide lots of interesting tools and advice I find no where else. My favorite tool is Giphy Gifmaker. Thanks.

  76. Yeah, “Visuals are as important as text” This article itself is a great example of that! The way you set those GIFs, memes and Videos, it’s awesome! Thanks.

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