Triple Your Email Opt-in Rate by Using This 6-Step Lead Magnet Creation Process


Creating great content isn’t enough.

Although getting lots of traffic and social shares is nice, it’s not the goal of content marketing.

Pop quiz: What is the real purpose of any marketing?

To make sales.

Now, you can’t typically do that straight from blog posts, at least not for most products.

However, what you can do is collect your readers’ contact information—even if it’s just an email.

Ten years ago, you could get a decent sign-up rate just by having a box in your sidebar that said “subscribe to the blog.”

But now, brands are producing a lot of content, and 70% of marketers plan to create more content this year than the one before. I don’t see this trend slowing down anytime soon.

People are overwhelmed by the amount of content coming at them. And everyone creating that content wants their email addresses.

That old opt-in form in the sidebar won’t collect much of anything other than dust these days.

As marketers, though, we evolve with the times, and our tactics evolve too.

We began to offer free products such as e-books, courses, checklists, and videos for anyone who signed up to our lists. These are called lead magnets because…well…they attract leads.

And it worked.

You’re essentially trading value in the form of premium content for your reader’s email address.

But now, almost everyone offers a free bonus.

If your lead magnet isn’t something special, two things can happen.

Either you won’t get many sign-ups, or you will get sign-ups, but those readers will be unimpressed with the bonus and unsubscribe right away.

The most successful marketers today create lead magnets that are a step above everyone else’s.

Yes, it takes some time and effort, but raising your opt-in rate just 2% or 3% can produce tens of thousands of dollars in the upcoming year.

It also takes some skill and knowledge to create a good lead magnet, which is what I’m going to teach you in this post.

By the end of it, you will know how to:

  • find an idea for a lead magnet that your readers want
  • create a lead magnet that they love and use
  • specific tactics to skyrocket your opt-in rate

Step #1: Research always comes first

One of the hardest parts of being a good marketer is understanding your audience.

Even when you think you understand them, you might realize that you have different views on what is and isn’t valuable.

So if you’ve created lead magnets (of any kind), but they’re only converting at 1% or less, you’re probably off the mark.

And I know that’s tough to hear, but I think it’s actually good news. It’s really easy to fix, and you can double or triple your opt-in rates just by fixing this one issue.

The point of this research is to discover what your audience finds most valuable.

And there’s an easy way to see what that stuff is: look at what they buy.

A great lead magnet should be of such quality that people would actually pay for it. But since you’ll be giving it away, you’ll obviously get great conversion rates.

There are tons of places to look if you want to see what your readers value, but there are three in particular that work for almost any niche.

Source #1 – The Kindle marketplace: Amazon started out as a book seller and only later became the giant it is today.

But it still sells books—a lot of them.

I would look primarily at the Kindle books, just because e-books are more like a typical lead magnet than physical books are.

The people who like to buy things online (hopefully from you eventually) are usually the same people who would feel comfortable buying a book online.

Start by heading to the Kindle marketplace.

On the left-hand sidebar, you’ll see a list of categories. When you click one, the new page will have a new list of categories. Keep clicking through until you get to your specific niche.


For the sake of an example, let’s say I run a yoga website.

I clicked through three different levels to find the yoga section:


Obviously, you get a list of books as your results.

In the top right, sort the results by the average customer review:


Now, you’ll have the top-rated results in your category:


Just from the top few results, you can already come up with two great ideas for lead magnets that people are willing to pay for:

  • A guide to Yin Yoga (free e-book)
  • A guide to Yoga Poses (could be an e-book, video series, or even an email course)

Reading the actual reviews will tell you what readers valued the most. Make sure you include those aspects in your lead magnet.

Step #2 – What do your competitors sell? Your competitors have a large portion of your target audience.

Assuming they are more established than you, they probably have products of their own.

If you go to their site, you’ll probably find a link to a shop or landing page in the top menu bar or in the sidebar:


There are a few things we can learn from their products that could help you come up with a great lead magnet that your audience will value.

The first option is to look at the “intro level” products. These cost under $20, which isn’t making anyone very much money.

But since people buy them, you know they value them, which is all the evidence you need.

Now, you’ll create a similar product but offer it as a free lead magnet.

For example, on the example authority site pictured above, there’s a product in the shop that consists of a 20-minute guided yoga meditation session:


People pay $7.99 for it.

When it comes to products at this level, there are three types of people:

  1. Very willing to pay – They’re pretty sure that they’ll like the product and think the money is well worth it.
  2. Not sure – They think they might like it, but they’re not sure.
  3. Will never pay – Some people either don’t have the money to spend on such products or always try to find a free alternative.

When you create a free version of a product they are looking for, you will attract the people in groups 2 and 3.

Obviously, the ones in group 2 are most valuable because they might actually buy from you in the future.

Here is what happens. When they discover this product on your competitor’s site, they might search for a “free 20 minute guided yoga meditation session.”

They are looking for a free version to give it a try, and then they might purchase the other paid product based on that.

If you really impress them with your free lead magnet, they might feel like they don’t need the paid product.

They figure that if your free content is that good, your paid products are probably even better. If they’re going to buy something, it’ll be from you in most cases.

Source #3 – Look for course ideas: Most lead magnets are problem-based. They solve a small, specific problem that your audience has.

Essentially, they’re mini-courses on a topic.

At the same time, online education is exploding in popularity.

Universities are putting up full high-quality courses, and private educators are creating their own courses. Some are big, and some are small.

The best place to look for these is Udemy. Anyone can post a course there, which has led to a huge variety of courses.

Start by finding courses about your niche.

You can search for a keyword in the search bar, browse the course catalog, or pick categories on the left hand side.


In our example case, I searched for classes on “yoga.”

Always start by sorting the results by popularity. You want to see courses that people are actually interested in.


From the top results, you can already see three great ideas for a lead magnet:

  • A 30-day yoga email course challenge
  • A 14-day yoga detox email course
  • A video or email course on yoga for busy professionals

People actually pay for these courses and obviously value them. If you offer a free version, your target audience will be interested as well.

Step #2: Most readers will tell you, just ask them

One amazing source of lead magnet ideas are the people who are already on your email list.

They already like your content and obviously feel that you have something valuable to offer them.

When you send them your next post, ask them if there’s any way you could improve it for them.

Don’t publish the post publicly yet, wait for any feedback.

If you have a large list, you only need to send this to a few hundred subscribers at first.

Send them a template like this:

Hey (name),

I just wanted to share with you the latest (your brand) blog post, called:

(Post title and link)

(2 paragraph description of post)

Could you do me a quick favor?

After you read the post, I’d like you to tell me if there’s any way that I could make the post better. Is there anything you’re especially curious about?


(Your name)

Your best readers will reply with some great ideas for a lead magnet.

You can create one quickly and then offer it within the post once you publish it publicly.

Step #3: Don’t be afraid to listen

Another great source of high value lead magnet ideas is your comments section—specifically from readers who haven’t yet signed up for your email list.

They clearly read your content—and like it enough to comment—and probably even have your blog bookmarked.

So, what will it take to get their email addresses?

Readers will often tell you the things they are most curious about in the comments section.

For example:


This comment was on a post about how to generate over $300,000 on Instagram.

Yume and Kyle were both interested in how someone mentioned in the article created lists that helped her connect Instagram promoters with great products.

This could easily be turned into a lead magnet. I could record a video or text interview with Jessica, asking her to spill her secrets, and then offer it as a bonus on the post.

Step #4: One way to skyrocket your opt-in rate

In order to get someone to subscribe to your email list, you need to offer them something they want in exchange.

And in order to generate interest in a lead magnet, your reader needs to be interested in the topic you’re writing about in your blog post.

So, what would happen if you focused on writing about topics on your blog that your audience was most interested in?

It would attract more shares, traffic, and eyeballs to your lead magnet. This will, of course, lead to more email subscribers.

How do you find out what they’re most interested in?

Simple. Go to Google Analytics (or whatever analytics software you’re using), and look at the data based on pages.

To do this, navigate to “Behavior > Site Content > All pages” using the left menu.

It’ll look something like this:


The more posts you’ve written, the better.

Then, decide which category each of your top posts belongs to. I’d look at your top 10-30 posts, depending on the number of posts you have all together.

You’ll notice that one or two categories get way more views on average than all the rest.

If you simply focus more attention on those categories, not only will you grow your email list but you’ll also grow your overall site traffic.

How to see what content your audience loves when you don’t have an audience: That simple strategy above assumes that you’ve already developed a healthy level of blog traffic.

Obviously, that isn’t the case for many people.

You have two options at this point.

You could just write about a whole bunch of different topics in your niche and see which ones do well.

Which is totally okay.

Or you could do a bit of research and find out which topics are the most popular for sure.

There are two main ways you can do this type of research.

First, you can try Reddit.

Find a subreddit related to your niche. For example, if I was starting a new marketing blog from scratch and with no prior knowledge of what’s popular, I would go to the marketing subreddit.

Then, click the “top” button along the top menu to see the top posts of all time.

All subreddits have thousands of posts submitted to them (some have millions), so you get a really good idea of what that particular audience likes.


Go through the top 100 results or so and categorize them like we did before.

You’ll see that certain categories pop up way more than others. Note that there will be irrelevant submissions as well since Reddit submissions include much more than just blog posts.

The second option is to look at close competitors.

If they are more established and have the audience you want, you can look at their posts and again see which topics are the hottest.

The biggest limitation here is that you don’t have their traffic stats.

However, you can write down the title of each post along with the number of comments or social shares it has:


It’s not a perfect substitute for traffic numbers, but it’s a good approximation.

Step #5: If you want high opt-in rates, you need…

The biggest thing I’ve tried to emphasize is that you need high quality lead magnets.

Your new subscriber should be shocked that you aren’t charging for it.

After you give it away a few hundred times, you should get at least one or two emails telling you exactly that.

I can’t go over how to create every single type of lead magnet, but I can show you how to create the most common ones so they stand out from everyone else’s.

They’ll look great, and your subscribers will actually use them, which will lead to them staying subscribed to your list for a long time.

How to make a high quality PDF version of a guide: If you post really lengthy guides and tutorials, it’s tough for readers to get through the whole thing at once.

If they don’t have a lot of free time, it’s hard for them to ever get through it.

Many bloggers offer a copy of the post in a PDF format in exchange for the reader’s email.

It’s something I’ve seen Brian Dean do fairly often:


This is a solid option for a lead magnet for a few reasons.

First, anyone who subscribes because of it is probably going to use it. They’ll download it and read it at work, on their commute, or somewhere they have a bit of free time.

Secondly, it’s really easy for you to make. If you’re not creating lead magnets because you simply don’t have the time to make them, you can create a PDF version of a post in just a few minutes.

Something I strongly suggest doing is creating a custom cover for the post. It makes it look like a professional e-book, which readers will value more.

You can make one yourself, or you can buy one from Fiverr. Just search for “e-book cover,” and pick a gig with a high rating:


Note that most take at least a few days to get back to you with the cover, so plan as far ahead as possible.

Aside from that, you can convert your post into a PDF by just highlighting and copying all the content in the article:


And then pasting it inside a blank Word document:


The above picture is what a random Quick Sprout article looked like when I pasted it into a blank Google Doc.

Looks pretty good.

There might be a few formatting errors, so go through the article, and fix any weird spacing.

If you use Google Docs in particular, it does something neat.

The heading tags from WordPress are automatically recognized as headings in the document.

This allows you to quickly create a table of contents for your PDF, which makes it even more useful.

Just go to “Insert > Table of contents”:


You’ll get a very simple table of contents with links to each section:


Depending on the number of heading tags you use, this can be very useful.

If you do have a cover made, just paste it on the first page before all the content.

Then, when everything looks good, go to “File > Download as,” and choose PDF:


Alternatively, use this simple tool: If you’re really pressed for time, you can use a tool called Print Friendly.

Paste your URL in the tool, and click the “print preview” button:


The tool will quickly generate a minimalistic version of your post, optimized for printing.

If anything shows up weird, you can hover over it and delete it (“click to delete”):


If it looks good, click the “PDF” button at the top of the page, which will start downloading the file:


How to make a high quality checklist: The second type of common lead magnet is a checklist.

Checklists are a great way of breaking down a process into concrete steps that your audience can follow with ease.

They are best used when you’re outlining a particular strategy or technique to your readers.

But what do you think of when you hear the word “checklist”?

Probably something like this:


Don’t get me wrong, it could still be useful, but it’s so plain.

But what if there was a way to make a checklist sexy? To really blow away your new subscribers?

That’d be pretty cool.

It’s something that Bryan Harris at Video Fruit has done really well in the past. Take a look at this checklist:


That is not a typical checklist. It has a professional cover plus a custom layout that looks amazing.

People might actually print this out and use it—unlike what they do with most checklists, which might be used once and then thrown into the recycling.

And although that looks super fancy, there’s no reason you can’t create something similar.

Again, you can get a similar cover made by a designer on Fiverr.

Or you can create the actual checklist yourself. I’ll show you how to now, step by step.

You could use software like Illustrator, but you can make it easily in a standard Google Doc.

First, start with your headline. Make it big and bold, and pick a font you like:


Then, write a brief description in a normal size.

After, go to “Insert > Horizontal line” to separate the header from the content:


Now, how do you get the number, step name, and check box to look so nice and lined up?

It’s pretty simple.

Again, go to “Insert” on the menu, but this time, insert a 1×3 table:


Then, drag the vertical lines separating the cells to match the layout you want.

To re-create Brian’s, make the left cell a square. Then, highlight that square cell and change the text to white, and the background to black. You’ll also have to increase the size of the font:


The middle cell is simple enough: it’s the name of the step on the checklist. Just type it in.

And then we come to the checkbox. There are a few ways to do this, but the easiest is probably to put your cursor in the third cell, and go to “Insert > Drawing,” which will bring up a new screen.

Pick a rectangle from the shapes drop down menu, and then draw a square by holding a shift key while you click and drag a box out.


Click “Save,” and close when you’re done. The box will show up in the third cell. If you click your new square, you can drag it to resize it.

So, now you have something that looks like this:


Doesn’t quite look the same, does it?

Now you need to highlight all three cells of the table, right-click, and select “Table properties”:


In this pop-up, change the border to “0 pt”, which means there is no border:


If any of your cell’s text isn’t centered, highlight that specific cell, right-click it again, and choose Table properties. Then, change the vertical alignment to “center.”

If you’ve done that, you have a good-looking table, and you’ve done the hardest part.

Now, just go to the lines below and type in a description, including any bullet points.


You can align the description with your step title by highlighting the words and then dragging that little blue marker on the top ruler over to the start of your title.

Feel free to copy and paste that whole section to save time on the rest of the steps.

Finally, if you’d like to give the page a background, go to “File > Page setup…”, and choose a color for “page color”:


You can enter a custom color if you’d like.

In the end, we have a great looking checklist:


Pair that with a great cover, and you have a product people are thrilled to give you their email addresses for.

Step #6: Understand the two biggest factors behind opt-in rates

At this point, you understand most of the best practices when it comes to thinking of lead magnet ideas and creating them.

But those are just tools you can use.

If you really want to achieve great opt-in rates (like bloggers who get 10-20% rates), you’ll need to truly understand why people opt in to your list.

And it all comes down to two important factors.

Factor #1 – Relevance: If I’m reading a post about social media marketing and someone offers me a lead magnet on yoga poses, I’m probably not going to be interested in it.

Now that’s an extreme example, but let’s look at a more realistic one.

Maybe you’re reading a post about SEO, and there’s an e-book offer for a social media traffic generation strategy.

You are interested in getting more traffic, but at this point, you’re likely most interested in getting it from SEO.

So, some readers of that post will opt in for the lead magnet, but not a very high number.

But what if you were offered an e-book (or other lead magnet) about SEO while you were reading that post about SEO?

Of course, you’d be interested!

This is called a post-specific lead magnet, which is also being called a content upgrade lately.

By making lead magnets for each post (or each topic) you write about, you dial up the relevance of the offer.

Bryan Harris has reported getting opt-in rates of 20-30%, and sometimes of up to 62%, using content upgrades.

Here’s what it looks like:


That’s the post title, which is ironically about the ways to use lead magnets.

A bit further down, just after the intro, there’s a bright blue box that offers a free download in exchange for the reader’s email address:


The bonus contains 35 examples of lead magnets—the exact thing the reader is interested in learning about.

Factor #2 – Value: Just because you’re reading a post about SEO, and the bonus is about SEO, doesn’t mean you’ll get a ton of opt-ins.

Why? Because your offer might not be valuable.

If it’s a list of “SEO basics,” not very many readers will care enough to give you their email addresses for it.

On the other hand, if you reveal a secret link source or tactic, readers will place a ton of value on it, and you’ll get an extremely high opt-in rate.

The more valuable your reader thinks your bonus is (before they even see it), the higher your opt-in rate will be.

If you follow the first five steps in this post, your lead magnet will be highly valuable to your reader.


Lead magnets are a very powerful tool to collect information about your readers.

You can then use that information (mainly the email address) to build a relationship with readers that will eventually turn some of them into customers.

But if you approach lead magnet creation half-heartedly, you won’t get high opt-in rates.

First, you need to understand what lead magnets your readers would want to sign up for and then create those lead magnets.

If you follow the six steps outlined in this post, you should be able to get an overall opt-in rate of 3%-5% (minimum).

If you get really good at it, you might be able to raise that conversion rate to over 10%.

Let me know which types of lead magnets you’ve tried and which ones have worked best for you by leaving me a comment below.


  1. Manpreet Singh :

    Epic post Neil,

    Thanks for Sharing.

    I read somewhere that webinars are more powerful lead magnets than anything else. What’s your thought about it.

    • Manpreet, I 100% agree with that statement. Webinars provide a lot of value. They are visual and interactive. They also have audio which is a great way to create an emotional connection between the presenter and audience. It’s second only to a physical speaking presentation.

      • Leonardo "List Builder" LaVito :

        Webinars are definitely powerhouses. 🙂

        On a similar note, I would say a video page used as a lead magnet has worked very well for me as well.

    • Really good and informative post. Lots of pearls in this one. I thought it was a bit repetitive in the story line (you need lead magnet, you need lead magnet, you need lead magnet), but again, wisdom and actionable info top notch. Which is why I read you to begin with…

    • Julie Syl Kalungi :

      I agree with you on Webinars, you just have to promote them hard prior to the event. Facebook Ads area great way to get this done coz you can target a very niche audience.

      Like any other offer and be targeted in your approach. Once you get them on though you are guaranteed sales unless you botch it all up or are slayed by technology!

      Yet I absolutely love the tips and strategies shared above and even as I type this I am creating a Content Update on one of the Blog posts I believe has a ton of content.

      Thank you Neil as always you have nailed it.

  2. Chris Hufnagel :

    Good morning Neil!

    Great tips! Making your lead magnets look really good has helped me grow my list by a huge percentage. Including a book image or a professionally designed cover goes a long way. If you put effort into creating a cover, the content must be good!

    Times have definitely changes. The sidebar trick is really not working anymore. My conversion rate on my sidebar has continued to drop. I am thinking of removing the sidebar all together, it is just distracting people from reading the content!

    I think that using a strategy like Brian Deens and putting the content upgrades throughout the posts will work even better if I remove the sidebar. More people reading the content and being convinced they need that content upgrade!

    Now to go ponder removing my sidebar some more…

    • Chris, glad to help.

      The content upgrade strategy that has been employed has provided some great results thus far.

      Test out some different strategies and let me know what works best. Looking forward to hearing much more from you.

  3. Superb article and come at the right time for me.
    I’m looking for best method which gives me email subscibers for my blog. I agree with that PDF version of the post gives you more email subscribers and it’s most effective method.
    You’re also doing in your posts neil!
    Thanks for publishing it!

    • Aakash, glad you found it helpful and the article was timely.

      You should also focus on the content itself — there are opportunities with your content to really drive some great results.

      Let me know how it goes. Looking forward to hearing much more from you.

  4. I never thought of using online courses for research. Your articles are packed with so much usable info that I read them multiple times, take notes and bookmark them for referral. Keep up the great work.

  5. Hi Neil Patel,

    Can you provide Details about industry wise we are in coupons industry.

  6. Thanks for sharing this Post with us.

    Being a new blogger, I am not aware of all the methods you have mentioned. It is very important for us to implement these steps from the very beginning.

    I had seen a lot of blogs where they implement a popup message before even we visit the blog and read any content. I have never subscribed to any of those blogs which implement such annoying pop-ups Subscriptions.

    • Megha, glad to help.

      I agree that starting off on a fresh foot is important.

      You want to seem as personal as possible to provide the most value.

  7. Awesome tips, Neil!

    Great timing too since I’m currently looking for ways to creating more optimized lead magnets on my blog.

    Printfriendly is really cool. Thanks for the tip on that. Will save me a bunch of time.

  8. Jamie Spurrell :

    Neil, this is EPIC!! There are some fantastic ideas listed here on how to start building your email list through the use of lead magnets. I’ve also found tremendous success by utilizing content upgrades on specific blog posts. Content upgrades are great because it focuses on providing additional information/resources that is very relevant to that specific post. I also loved the Kindle Marketplace strategy. It’s kind of like they have already done the heavy lifting for you by categorizing and organizing the content. You just have to go through the list to find great ideas

    Awesome post Neil.

    • Jamie, content upgrades have provided tremendous value to me as of late.

      I find that if you give people supplementary information they will extract more value from the post — It’s all about educating and informing at the end of the day.

  9. Hey Neil, that’s a fantastic step-by-step guide. I’ve just launched an entirely new blog and created its first lead magnet. So far after two days of the launch, I’ve got 73 new optins from the content upgrade I’m offering and I expect to see this reach a 150+ benchmark at the end of this week.

    Of course, I didn’t exactly followed the six essential steps to creating the lead magnet. But I believe in giving away only the best stuff to my readers. Something that my audience would appreciate me for giving them for free. And that’s how it works. You give away quality information, and get email addresses in return. Sweet and simple.

    • Shaiq, I would modify that a bit. You give away great and valuable content because that’s what interests readers. The end game can be emails or some other form of compensation but the value you give should be what you focus on.

      If you need any other help along the way please let me know.

  10. Great information as usual Neil. I followed a similar path to create a lead magnet for one of my niche sites that was converting at 40% on a squeeze page. I have now turned it into a product which has been re purposed on a number of my sites and am selling it for $27 a unit.

    In short, this is also a great way to come up with digital products that you can sell.

  11. Hey Neil,

    This seems pretty nice, specially how you can make better designs and have a good conversion.

    Another thing that I expected here was how you need to make your opt-in forms better or some content-hacks that can be used to capture more leads.

    Anyway, great work Neil.


    • Naman, Glad I could provide some insights. If you need help with anything else please let me know.

      At the end of the day if you optimize for conversions and make sure your content is stellar you’ll do great!

  12. Hi Neil,

    Amazing post as usual. I’ve read it from A to Z and bookmarked so I can always have it nearby. However, I am curious about these bribe blue boxes with a PDF download link that opens a pop up after the click.

    Can you tell me what plugin should I use to be able to put that bribe boxes on my blog?
    Once again, thank you for your outstanding coaching.

    Best Regards,

  13. Hey Neil!

    Awesome post as always. One question though. How do you create that “yellow box” that says Free PDF download like in the photo of Brian’s post? Is that LeadPages? Or is there any other way to do that?

    • Jamie Spurrell :


      They are using a WordPress plugin called “Shortcodes Ultimate”. You can download it here If you’re site is built on top of Bootstrap, there are different styled “Alert” boxes you can also use that will give you a similar effect.

      I hope this helps.


      • Thank you Jamie!

        My site is not built on Bootstrap. So, how can I create the “pop up” that shows up after you hit the “click here” button?

        • Hey Damian, That popup that shows after you click the “click here” button is made using Leadpages. Check them out. They’re incredible for creating lead magnets!

    • Damian, I think Joel & Jamie helped out with this question. If you need any other specific help please let me know. Looking forward to hearing much more from you 🙂

  14. Great post! I’ve been designing PDF lead magnets for years and I never even knew about the ToC feature in G Docs. I like to call my PDF’s “e-books” because it sounds more valuable. Does you think that’s misleading?

    • Mariya, not at all — keep up the great work and if you need any help along the way don’t hesitate to reach out!

  15. I appreciate this article .. and much thank you for you

  16. Hello Neil,

    You have not just posted an article, for me it’s a “lead and sales generating machine”.

    I wonder each and every time how on earth you craft such Generous and Informative articles?

    As you have mentioned, relevancy and value of the offer makes the reader irresistible to grab it.

    Collecting readers’ contact info has always been as precious as gold and can be collected by providing exquisite posts like you.

    Thank You!

    • Prakash, glad to help. I think at the end of the day if you provide your readers and audience with value it really goes a long way.

      If you need help with anything else please let me know.

  17. Neil,

    Wow, this post is very actionable, I love how you put up the check list in word. Came out very nicely. I also plan to create a feature download on my next post but will more than likely to outsource it.

    Keep up the great work man.

  18. Is there a ‘print friendly’ button or PDF version of this post (as you suggest to use) or am I just missing it?? (all I see is FB and Twitter buttons?)… I’d love to save this one!
    Thanks Neil

  19. Pamela Saputo :

    Great information … thank you very much!

  20. Awesome Post Neil!

    Love the Kindle marketplace lead magnet creation idea.

    I’ve been taking after your posts for the last 8-months, and soaking up all the information you put out there. It’s like being enrolled in the best content marketing master class..

    There are times I’ve felt a overwhelmed considering ranking difficulty – the large number of backlinks required to create for the pages and overall site links score before seeing some results from google’s organic search traffic, yet you’ve put these anxieties to rest, with super simple techniques – How to uncover long tail easy ranking keywords utilizing Google Keyword Planner and Autosuggest.

    Likewise, on how you found it hard to string words together initially, and your advancement today is commendable – A driving force for me to push ahead.

    Today, my excel planner is in motion – goals, competitive analysis, research, monetizing strategies kind of sorted. I’ve also drawn up 54 Captivating Long Tail Keyword Headlines on various topics- utilizing the techniques you’ve shared, and now ready to weave content for each one.

    Just one pondering thought.
    A landing page approach with free lead magnet, get a few subscribers prior to blog launch (have I missed out any of your posts outlining this strategy ?) OR

    Blog from ground zero with 2- elements,
    – Downloadable free e-book link in exchange for subscribing integrated into my opt-in form. Is this possible, or do I put the e-book offer on the sidebar?

    – Use your Hello Bar – for a quiz, where the results get emailed

    and advance the post like how you’ve specified – Things to do post publishing

    Your thoughts would be highly appreciated.

  21. Fantastic Tutorial, Neil Patel I have followed on your tutorials after that my websites improving in day by day most SEO technics. Thanks, Neil Patel for publish usefully articles

  22. Hi Neil

    Another excellent post!

    A few days ago I happened to read Brian’s email and implemented his method 3 days ago.

    I offered a copy of my most popular post in PDF format in exchange for the reader’s email.

    This single Post brings me a lot of traffic compared to the others.

    The conversion to PDF was created using a Plugin, but it has been just plain and Boring.

    I did not realize it, until I went through this superb article that I thought about creating a custom cover for the Post.
    In fact, I used Microsoft Word to create a custom cover.

    Now it looks more Professional.

    A little bit of statistics: Conversion Rate

    Smart Bar : 0.07%
    Welcome Mat : 1.29%
    Right Side Bar – Used ‘Windows 10 Guide’ as Lead Magnet : 23%
    At the Bottom of the Post – My Popular Post in PDF Format : 26%

    Thank You Neil.

    • Heston, glad to see that you got such great results. It’s amazing how small tweaks to your strategy and the optimization of visual content can go a long way.

      Keep me posted on results along the way. Looking forward to hearing much more from you!

  23. I decided that i will never subscribe to any list again because I’m already getting lots of emails on a daily basis from the ones i subscribed for which I’m even planning to clean.

    But then, i still went ahead and subscribed to that of Brian Harris yesterday because of the irresistible offer i saw on his blog.

    The point is that even though a lot of people no longer optin to someones email list just because he is given out an incentive for that does not mean that they don’t recognize something good when they see it.

    Someone told me the other day that using an incentive to get optins today no longer work because they’re already so many incentives out there and my response to him was that …… It depends on what you’re offering.

    A very awesome post as always Neil.

    • Theodore, great point — and again glad to see your comments showing up :).

      You really have to differentiate yourself in the marketing space nowadays. There are so many people offering things for “free” that you need to focus on things that provide actual value to people. It’s a tough balancing act but with hard work you can achieve great results.

  24. Marcin Leon Kempka :

    Wow, this was a long but a very, very interesting article. Thank you very much for sharing those great tips and hints!

    Thank you so much, Neil!

  25. Dear Neil,
    I devour all your articles. I can’t get your information fast enough. I wish there was more time to implement your suggestions. I work outside the home and am time-challenged like so many bloggers.
    I have recently created a blog critique/coaching service and am looking for places and ways to market it.
    A while back you offered me your SEO article for my Weekly Roundup. I wrote back that I was interested. I am still interested in publishing it at my roundup if you could send me the link. Thanks for everything.

    • Janice, glad to help — and glad you find such value from the articles.

      As for the roundup post shoot me an email at


  26. Hi Neil,
    It is an awesome post and I learnt a lot.I am in the process of making a lead magnet which contains some useful internet resources to run an online business e.g aweber,lead pages,evernote etc
    I want to use this lead magnet to collect emails and then to offer them my primary business which is mobe.I need your kind suggestion regarding the headline and how can i relate it to my main offer.

  27. Hello Neil,

    i tried it once and actually it’s work pretty well for me ,Thanks for long and well described post once again.

    Keep going


  28. Neil, thank you for this practical and detailed post! I used to create lead magnets that were too broad and not that exciting for my audience, which explains the super low opt-in rates I used to get. The key is to deliver something that people truly want!

    • Cloris, I completely agree. You have to provide value to get value — that’s a key component many people overlook. Thanks for sharing!

  29. in th? nh?a giá r? :

    Thank you Mr Neil for your important advice.You have described step by step that is really great and easy to understand.At first step you told about Research always comes first.I got some knowledge about this.And then you explained about Most readers will tell you, just ask them after that don’t be afraid to listen. All the part of your talking I got understand but I couldn’t understand One way to skyrocket your opt-in rate properly.So could you please tell the main thing of One way to skyrocket your opt-in rate?

    • The best way to skyrocket your opt=in rate is to provide value via your content.

      When you provide great content you’ll see a sustained traffic increase that will then increase opt-ins.

  30. Thank you Neil! That helps! We see a 20% increase in leads by adopting your strategies.

    Derek @ Juyyo

  31. Hey Neil,

    Loved this and really appreciate the checklist tutorial. Of course, only took 20 minutes or so to do b/c your directions were clear so super grateful there.

    One question I had was in that video fruit example, he has a pretty title image cover then page 2 is the checklist.

    For the life of me, I can’t figure out how to do that part in Google Docs. I’ve looked at a lot of videos and seems like “title slide” is all about high school english class title pages and when I try to make images fit the screen (drag them to fill the 1st page) they get all cruddy and don’t fit right.

    Any suggestions on this part to essentially be able to “clone” that video fruit example entirely?

    Appreciate any advice or guidance or link to something I can research further…ran into a road block on my own.


  32. signal boosters :

    Thank you Neil. thank you for this practical post. looking forward to hearing much more from you. thanks for sharing .

  33. Hey Neil…

    Great source of Information.

    from my point of view, Lead Magnets are very low in terms of value now-a-days. So If one can offer much higher value compare to anyone else, it is much easier to get 2% to 3% success rate…

    All the information you have provided are very useful and actionable.. Thanks For that..


    aLL the person they have asked you many question.I will not ask you any question.I just want to say that you post is really nice.

  35. RechargenShoppingTricks :

    Woww. What a great post Neil. This is massive and I need to read it again so I can digest all of the points you have mentioned here.

    Thanks for the detailed breakdown!

  36. Sangeeta Kumar :

    Hi Neil, This is a very nice blog post with lots of new ideas. Can I mention your ideas in a tutorial by mentioning your blog post?

  37. Post is encyclopedia itself.Great work on research section,you have made the work easier to understand.

  38. sylvester mekky :

    Great info and tips, i must admit this is really a big weapon i going to add to my Resource Folder.Again thanks for that tips ePRINT FRIENDLY this is indeed the first time i will be hearing about this. great work.

  39. Amazing article Neil. It was really informative.

  40. Leonardo "List Builder" LaVito :

    Thanks Neil for this amazing post! 🙂

    I especially liked how you get ideas from the Kindle Marketplace, Udemy, and your competitor’s products.

    As they say…

    Offer > Copy

    So these steps for pumping out a powerhouse lead magnet will definitely send optin-rate through the roof.

    I think I’ve tried all the different types of lead magnets. The ones that work best for me depend on the situation.

    I like email course lead magnets, as well as case studies.

    But the most effective I would say are lead magnets that are basically presells disguised as educational content.

    • You’re welcome Leo, glad this was helpful

      Yah I agree, that’s pretty much what the purpose of the lead magnet is. What can you give them with tons of value in exchange for their email

  41. Neil – first of all great post. This is terrific. I’m taking notes as we speak and will be implementing your strategies for my round up post…

    Secondly – there is a typo – “Step #2 – What do your competitors sell?” should be “source #2”. I got confused when it skipped from source #1 to source #3, then saw “Step #2: Most readers will tell you, just ask them”

    Catch you soon amigo,

    Matt Kohn

  42. This is insightful, I’m a newbie online marketer, and just about venturing into blogging, getting tips on lead magnets is very very timely for me. Thanks Neil.
    I will definitely share this post.

  43. Mehul Boricha :

    Hello Neil Sir,
    First of all I would like to thank you for providing such an interesting and wonderful. I am working hard on this matter and this article helped me to know even further more.

  44. For the first time i come to this site, and found something new and useful. High quality post, will come here much more often)

  45. MacKenzie from Great Whyte :

    Wow Neil this is the lead magnet article I did not know I was missing!

    Thank you! =)

  46. A very informative article, Neil. It cleared many of my misconceptions regarding the use of email marketing. Thanks! “)

  47. Just read it again, once question Neil,

    Is it legal or is it okay to offer content you buy from kindle or udemy as your free content to your list?

    i am new to all of this, just starting my e commerce selling niche specific merchandise.


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