How Much Is Cart Abandonment Costing You?

If you had to guess, what would you say cart abandonment costs you each year?

Maybe 10%, 30%, or 50% of your revenue? It’s actually a lot more than that. Sixty-eight percent of shoppers will abandon your shopping cart.

So, how do you reduce your cart abandonment rates? You can use many different solutions. From collecting people’s email addresses to re-marketing and offering coupons, the possibilities are endless.

To show you how you can reduce your cart abandonment rates, I’ve created an infographic that breaks down what you need to do.

Click on the image below to see a larger view:

How Much Is Cart Abandonment Costing You

Click here to view an enlarged version of this infographic.


Whether you have an e-commerce site or not, if you are selling a product, you probably have a cart on your website. For that reason, you should focus on reducing your cart abandonment rates.

A few incremental gains will deliver a huge lift in revenue. Just consider these numbers: in 2014 there will be roughly $1.5 trillion dollars worth of e-commerce transactions, which may sound huge, but it isn’t. Just compare it to the $3.17 trillion dollars lost due to cart abandonment.

Do you have any tips on how to reduce cart abandonment?

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  1. Great infographic. I do a lot of work for clients on reducing their cart abandonment rate and it’s staggering how revenues can be improved with just a little investment into this problem.

    • Luke, It really is an avoidable problem if people spent more time on it.

    • I did a study about the top cart-abandonment factors amongst some of my e-commerce website clients and found the following 4 to be the common across all of them:

      1. Lack of Brand presence (just before user start typing the credit card info, they do one last search on Google – “[Brandname] Reviews” and bam! If you do not show up well, users start thinking twice

      2. Mandatory registration (like you mentioned)
      3. Absence of social signals – People are driven by actions other people take
      4. Not using a well-known payment gateway!

  2. Nikhil Waghdhare :

    Hey Neil,
    This is great info graphic. Info includes in this graphic is most useful for e-commerce players.
    This info also helps to new e-commerce entrepreneurs to understand their marketing and planning strategy better to stand in competition.

  3. A great info-graphic. I am going to try these techniques on a few of our clients. Thanks Neil!!

  4. Nice infographic! I would wish to know why in general people abandon carts on Thursday. I also guess that Sign-ups while checking out is a cause for abandoning carts at checkout. Well prepared infographic, really appreciate the work done.

  5. Neil, In this post( you mentioned about the type of posts that helps to generate leads.

    Then why you are creating these infographics, and one more thing why you’ve written so many detailed guides and how-to posts if they are not worth for generating leads

    I’m really confused. Please help. I want to generate some clients for my startup company.

    Which path to follow?

    • Navneet, I provide all these guides and infographics to help the community out. I am really into educating everyone and helping out. You should try both ways out to see which provides the best results for you .

  6. Great inforgraphic Neil, I love how you show the data so you get an understand how important cart abandonment is!

  7. Fantastic contribution and an awe-inspiring statistics on check-outs. I hope to see more ideas and techniques on Remarketing in your future communications.

    Keep up the good work, you are fab.

  8. Nice infographics. Useful post.

  9. Hello Neil,

    Great infographic Indeed!

    I was planning to start a new ecommerce store like and the tips you delivered above are amazing.

    I also read one more article on Quick Sprout earlier regarding how to optimize ecommerce website and I think most of the tips are same as you mentioned above.

    But overall, you have done a great job.

    Thanks for sharing 🙂

  10. Hi Neil, nice infographic. I want to add here two more points. Firstly, HTPPS has become a necessity now for ensuring not only security but google has also started giving preference to https websites.

    Secondly, reviews also play a major role. Sometimes, it help to gain initial trust.

  11. :

    As you stated further below 36% of people abandon because they found a better price elsewhere, implying they still made the purchase – that would reduce that $3.17 Trillion estimation by 36% alone.

  12. I’m gone to inform my little brother, that he should also pay a visit this website on regular basis to get updated
    from hottest information.

  13. Hi Neil,

    Can you recommend a simple but beautiful wordpress plugin shopping cart?

    I’m useing WooCommerce but it looks awful and am struggling to find one that can do a nice a job as tictail?

    • Aidan — here is an article that may help:

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