The Definitive Guide to Conversion Optimization

conversion optimization

Driving traffic to your website is only half the battle. If you can’t make the traffic convert into leads and sales, you won’t be in business for long.

So, how do you convert visitors into customers? You have to use conversion optimization. You tweak elements – such as copy, colors, images, and buttons – on your web page to persuade your visitors to convert.

In order to teach you about conversion optimization, I’ve created a 30,000-word guide that covers all aspects of conversion optimization from what it is to how to use it for your own business.

Here’s what you will learn in The Definitive Guide to Conversion Optimization:

Click here to read the Definitive Guide to Conversion Optimization.


With the rising cost of pay-per-click campaigns, SEO, and content marketing, you need to get the most out of your marketing dollars, especially if you are going to compete with the big boys.

This guide should help you compete as it will teach you everything you need to know about conversion optimization from beginning to end.

Feel free to leave a comment if you find any errors within the guide or if you just want to share your thoughts about it.

P.S. Don’t forget to tweet about The Definitive Guide to Conversion Optimization.

P.P.S. You would be doing me a HUGE FAVOR by reading The Definitive Guide to Conversion Optimization, sharing it via Twitter and Facebook, and leaving me a comment to let me know what you think.

Grow your website traffic.

There are important changes on your website that will grow your traffic. Quick Sprout tells you how to make those changes.


  1. I could have sworn you already put out a conversion optimization guide right after the very first one, no?

  2. This format is WAY better:) thanks guys!

  3. Hi Neil

    I always wait for your helpful guides and this one ranks with the best. However, I don’t like testing – plain and simple! So I until now I have avoided it. But you have explained the why’s and how-to’s very well. So I’m going to try your route with the launching of my new ebook!

  4. Enstine Muki :

    30,000 word guide is no joke Neil. This is definitely another exceptional free guide from you.

    Thanks for making it available

  5. Just went through chapter 7 – 30 expert tips for better conversion rate optimization results and honestly.. this is gold mine for me, lot of great stuff about testing and much more what I exactly need at this time and totally comprehensive guide..

    Btw very clever idea to repost this amazing stuff more than once..
    Thanks for sharing Neil.

  6. Faisal Rehman :

    Thanks for putting this together Neil. 🙂
    How would you get this much inspiration to write this much lengthy content not even one time its twice in a week, I have been reading your blog from last few years, its been impressive your content, your way of behaving, just amazing.

    If possible tell me about your motivation power and how any one can have it.

  7. Hey Neil

    I’m impressed. This is not easy to make, you are investing lot of time into helping people through your blog.

    You are doing an amazing job and that’s why you are probably the industry leader.

    Keep with good work.


  8. I would say that every business should… 🙂

  9. Justin McGill @ Workado :

    Crazy thorough as usual Neil! Great stuff that will be bookmarked.

  10. Yasir Salman :

    Thanks for great stuff.

  11. Hi Neil, I must say this is a lot of effort you put in! Haven’t read the whole guide yet, just went through this overview and the 1st chapter and it is great. Surely bookmarking it and referring it back! Thanks for such valuable content!

  12. Awesome guide Neil,

    Conversion Optimization is the most important process in the sales funnel. This guide is most helpful for this to get maximum conversion.

  13. Neil,

    I always follow your posts as it help me a lot.

    This one is amazing. I haven’t finished reading the whole lot. But a bunch filled with lot of actionable and useful topics.

    Thanks a lot for sharing it free.

  14. Hey Neil,

    This release is at perfect time for me.

    I am deconstructing affiliate marketing ATM and this guide will help me immensely optimizing my campaigns. Thanks a ton man.


  15. Nikhil ganotra :

    Hello Neil,
    This is an.amazing free guide from you. This article is must a read for.every digital marketer to enhance his customer base. Thanks for sharing this ultimate guide .

    Have a great week ahead 🙂

  16. this is amazing as usual. QuickSprout is simply A2Z of online marketing.

  17. Joel Mwakasege :

    Thank you, you’re effort and dedication is not wasted I will dedicate my time taking action.

    Thank you again. 🙂

  18. Faiz, let me know if you need any help 🙂

  19. David Cunningham :

    Neil, hands -down this is the best guide I have ever seen for conversion optimization. As always I seem to learn something new from you.


  20. Chris @ Write House :

    Gold mine! thanks

  21. Ryan Biddulph :

    Just a power resource here Neil! Happy to retweet it.

  22. Vijay Pashte :

    Hi, Neil,

    I just gone through this post and not yet read 30k words guide. But, I am pretty sure it will be gold mine for any online marketer. I will check that out.

    Thanks for making it available for everyone!


  23. Another great guide 🙂 I just wanted to say thank you Neil, these guides are very valuable and made me learn a lot!

  24. Hi Neil,

    Great article!

    I have a question, if we are directing people to two different versions of the website in the name of A/B testing doesn’t google bot consider it as cloaking?

  25. Thanks Neil. I love reading posts about conversion optimization. We were doing some testing and its remarkable the slight changes you can make and what impact they have on the overall conversion of a website. Who knew our visitors didnt like green buttons. But LOVED blue ones a whole 200% more love that is! I think the only thing more valuable than split testing and conversion optimization if having the right tools for the job.

  26. Another great guide Neil, but that’s not a surprise;) Thanks for the tips on A/B testing, they’re always helpful.

  27. Awesome Article! Very Helpful and totally useful! Thanks for sharing with us Neil!!!

  28. Thanks Neil for sharing this awesome Guide… i will send this guide to my friends.. Definitely!

    Thanks Again

  29. Tariehk Geter :

    Guide guide, I will be sure to sure it with my audience.

  30. Your way of thinking and presenting really awesome. Every blog give me an hope being stay top in digital marketing. You are really helping a lot. This is another best stuff on conversion optimization.

  31. Neil,

    I love how you practice what you preach. In several posts you refer to quality content and how it builds your brand, this guide is certainly a prime example of that.

    Awesome stuff!

  32. Arun Kallarackal :

    Hi Neil,

    Man, it sure will take some time to go through the entire guide! 30,000 words is not going to be a cake walk. To read and grasp the concepts well, I sure will have to devote good amount of time and grab a few cups of coffee as well! 🙂

    But I’m sure, the time spent reading it will be well spent, at the end of the day! Thank you for putting up such good guides for us readers to read for free. I appreciate it much.

    Gonna bookmark this stuff for sure.

    I found the link to this post on Kingged.


  33. Retweeted. Truly excellent stuff. I always love your infographics.

  34. I’d like to read the guide in my eBook. How can I download the guide?

    • Javier, right now there isn’t a pdf version for this one. You can check it out on the web though 🙂

  35. Prasadaddnectar :

    Nice Information Neil for the conversion.

    Actually find the conversion is very difficult task,
    I will share something i setup the conversion in PPC account But I not show the verification in status.

  36. John Bonham :

    Hey, conversion optimisation is one of the most significant issues faced by e-commerce site owners ( including me ). Thanks for a guide that would help me out.

  37. hi
    Great stuff that will be bookmarked.

  38. Some people are able to get traffic, but they could not covert their traffic into profits. Very useful tips given by you. Since I am also one of them who could not optimize conversion.


  39. A very interesting and useful post!
    I’m glad to read this post, it will be usefull for my web design bangkok company.

    Actually I think that converting clicks into customers is the most difficult topic to talk about. We should think about how every customer would face what we sell, but not as a profit.

    thank you very much

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