The Complete Guide to Understanding Consumer Psychology

consumer psychology

Do you want to know what makes your visitors tick? Or, even better, understand what goes on in their minds?

Understanding the psychology of your visitors will help you maximize your revenue because you can show them more of what they want and less of what they don’t.

I know what you are thinking. How do I figure out what’s going on in my visitors’ minds? To help you out, I’ve created a 30,000-word guide on understanding consumer psychology.

Here’s what you are going to learn in The Complete Guide to Understanding Consumer Psychology:

  • Chapter 1: The mind of today’s consumer – today’s consumers are driven by research. We’ll show you how to empower your visitors by giving them the information they need.
  • Chapter 2: The power of emotions – leveraging emotions will not only help you persuade your visitors, but it will also help you build relationships with them.
  • Chapter 3: The psychology of online conception – from credibility to your SEO and content marketing efforts, all of these factors affect how your visitors consume your information on your site. We’ll teach you what you need to know so that your marketing efforts can yield increased sales.
  • Chapter 4: The psychology of color – colors are one of the most important elements when it comes to leveraging emotions. Different colors convey different messages and can affect your conversion rate in different ways.
  • Chapter 5: Small tactics with big wins – in this chapter you’ll learn to leverage a few psychological tricks that will help you boost your sales.
  • Chapter 6: The psychology of pricing – price points is not the only thing you have to worry about. The way you lay out your pricing can also affect how many sales you drive.
  • Chapter 7: Avoiding points of friction – are you making some common mistakes that are reducing your sales? You’ll have to read this chapter to find out what they are.

Click here to read The Complete Guide to Understanding Consumer Psychology.


I hope you enjoyed reading the guide on consumer psychology. I know it’s not the most popular topic in the online marketing world, but it is one that can have a huge impact on your sales. For this reason, it’s one of my favorite guides on Quick Sprout.

Feel free to leave a comment if you find any errors within the guide or if you just want to share what you think about it.

P.S. Don’t forget to tweet about The Complete Guide to Understanding Consumer Psychology.

P.P.S. You would be doing me a HUGE FAVOR by reading The Complete Guide to Understanding Consumer Psychology, sharing it via Twitter and Facebook, and leaving me a comment to let me know what you think.


  1. Katherine James :

    Great stuff!… *tweets and shares*. Thanks Neil! 🙂

  2. I was just trying to download the Advanced Guide to Link Building but the pdf doesn’t seem to work fine on my side.
    Thanks for sharing this Neil!

  3. And he’s at it AGAIN! Can’t afford to miss out!

    Cheers (and thanks!),
    JR John

  4. Mehdi KaramAli :

    Neil now there is only one guide left. On how to bootstrap an online business and get your first client. Rest you how provided me all the guidance I needed for me. And I owe big time to you for this!

  5. Hi Neil!

    First of all, thanks (again) for your exceptional guides! Especially this one may become my favorite, since I’m quite interested in behavioural economics.

    Additionally, I wanted to ask you if it is possible to offer some of your guides as PDF, so your visitors can read them offline.

    I know you want your visitors to stick around and not to go offline. But maybe you can subsequently provide some of your guides as PDF, which become less important for traffic generation (if there are any).
    Cheers and thanks again!

    • Joel, glad you found it helpful. Currently, I do not offer pdf formats for my guide but I may in the future. Thanks for reading and the feedback 🙂

      • @Neil Well you do offer pdf versions of guides you created previously i have downloaded pdf versions of few of them.

        @Joel if you want pdf versions simply look at intro pages,i don’t know if all the guides have it or not but i can name a few i.e.,, even if you’re not able to see it,here is the links: For Content Marketing Guide – , For Advanced Link Building Guide – , For Growth Hacking Guide –,I hope it helps..

        • Dushyant, yes the older guides do have PDF guides. Some of them have them some don’t. Thanks for clearing that up 🙂

  6. A masterpiece again…tks Neil (y)

  7. Thanks so much Neil for this new interesting guide.

  8. Hi Neil.

    Thank you so much for this ultimate guide.

    You always told us (on blogpost, interviews etc) how important to understand our customers.

    And finally, you’ve packaged the information into all-in-one.

    Thank you so much again.

  9. Neil,

    I am wondering about purchasing your guide, is out outdated, and when was it written?

  10. Hey Neil,

    Great Guide, I like the emotional one, because without emotional touch you can’t handle users. It is a great trick used by many popular blogs like Copyblogger, Jon morrow. Harleena etc. It works great.
    Thank you for your great guide to understand consumer psychology

  11. Wow Neil,

    what an awesome guide….many thanks for your QUALITY work.

  12. Hi Neil, I agree with Ujjwal. So write some thing about that

  13. The last chapter on Elimination Friction was amazingly eye-opening. I had never thought about my potential legal clients as having Points of Pain, but they do if you think about from their standpoint. I am going to take a fresh eye to my websites to try to not only eliminate these, but to anticipate and pro-actively comfort them in those areas. Nice post. Thanks!

  14. Hello Neil, I must say your work is awesome and you too ;).

    Your guide’s : Advanced SEO guide and Link building guide helped me setup my online business online and is almost like a life saviour to me. 🙂

    Sanjeev Garg

  15. Neil! I have ready cover to cover many of your guides. And they have sincerely helped me so much!

    I’ve recommended you to all of my biz peers. And I can’t wait to take the next few months devouring your content in the University. Took advantage of the great offer and couldn’t pass it up!

    Looking forward to reading this guide too as consumer behavior is quite fascinating! Dude, what more could you offer? Sincere thanks!

    • Tiffany, thanks for the kind words of support. Glad I could help. Please let me know if there is anything else I can do 🙂

  16. “Attention is the allocation of mental resources, visual or cognitive, to visible or conceptual objects” this is how i built my kingdom 😀 made them to pay attention.

    very good article 😀 keep updating!!!

  17. Thanks Sir Neil for understanding our psychology and posting such great stuffs as always.

  18. Nick Peterson :

    Great guide per usual, Neil. Assuming you’ve read “Rework”. Your idea of “give them access to absolutely everything” reminds me a lot of their “Emulate Chefs” concept.

  19. How can i download this to my desktop ? is there a book for this i want to purchase this book.

  20. Hi Neil,

    Love your guides and have promote them to anyone I know, superb work and great to get information at this level from an expert.

    One point, when I try to print it off and download it, I always have difficulty with them, usually doesn’t include some of the graphics etc.

    Thanks in advance for your expertise. Patric

    • Patric, that’s odd. Let me look into it and please let me know if you continue to encounter this problem.

  21. No body write about Consumer Psychology.Again you provide a different way to think about Online marketing. Thanks a lot for this.

  22. Hi Neil

    Thank you for this as a newbie to all this all the help possible is appreciated.

    Will definitely be visiting your site again!!!


  23. Neil,
    Thanks for another excellent resource. I actually started by browsing through chapter 5 (who wouldn’t want small tactics with big wins?) and there are some great tips and examples in there.

  24. I was around 15k words into an almost identical post. lol. While that is disappointing it was a good read. Keep on rocking Neil.

  25. Hi Niel

    I have been following Quicksprout for more than a year now. I must tell you, of all the blogs that I have read online, yours is the one that has most relevant and up to date content. Once again, you have produced a master-piece which will help me improve my business.

    One question, do you think that the guide you shared above is also applicable to asian markets where price consciousness is higher as compared to western world?

    • Dipa, thanks for the support. I definitely think it is applicable to asian markets as well. Please let me know if you have any specific questions 🙂

  26. Hey Neil

    I haven’t commented in a while but this brought me out of hiding. You have out done yourself once again.

    I think understanding what the “buyer” thinks like and wants is the most important part of marketing.

    It is what makes it so much fun.

    Getting into your customers mind is challenging but so rewarding, you can then best serve them without wasting time and money on things they don’t want and on actually improving the things they do want.

    Thanks for the great guide cant wait to get through it all. The amount of complete quality information you bring out each week is staggering.


    • Paul, I was wondering where you went 🙂
      Thanks for reading and I look forward to hearing more from you in the near future!

  27. Barbara McKinney :

    The secret to more sales is as simple as understanding just what your buyer expects and wants from your business.Thanks for sharing this Neil!

  28. Bhavesh Patel :

    Neil now there is only one guide left. On how to bootstrap an online business and get your first client. Rest you how provided me all the guidance I needed for me. And I owe big time to you for this! Thanks Neil for such a wonderful post. 🙂

  29. Hi Neil, I enjoy reading the guide. I’ve save all of guide for my reference in the next project. Kudos for your excellent work!

  30. Naomi@business start ups :

    Hi Neil,

    Thanks for sharing this guide. I think most underestimate how much it helps to really understand their customer and not just assume what the customer wants.

    When I first started out one of the first tasks I was asked to do was write about my ideal customer (in depth). At first I thought it was a bit silly, like I was making up a story or character. But I get it now. You need to know want the customer wants before they know themselves! And understand their needs, wants and desires.

    Always tweets and shares. Thanks


    • Naomi, glad you liked the article.
      Thanks for sharing your feedback. If you need help with anything at all please let me know 🙂

  31. Hi Neil,
    thank for this nice post…as usual i enjoyed this article too. Keep it up.

  32. thanks for the post. I hv subscribed to your guide. Articles are really helpful.

  33. Hi Neil,

    Just wanted to say thank you for your amazing and informative posts. I am a long time follower and appreciate you sharing your expertise with us newbies.

    This is how you gain loyalty and i have no fear in sharing your info with others as you are true blue with your advice.

    Thnx again


  34. Achilles SEO :

    Hey Neil –

    “It’s all in the mind.”

    Amazing compilation Neil…this is something I would like to master but it’s seems like it’s so complex.

    The trick for me is keeping everything simple…how do you simplify?

    All the best,


    • Daniel, I think that is a problem many people run into. I go off empirical data to come up with my conclusions. It’s important to break things down into their respective parts 🙂

  35. The compilation is too good. Great stuff Neil.

    This article was also really useful just like all other content you share.

  36. SEO Service Store :

    Hi Neil
    this is a very informative post. i would love to read through thoroughly on my Ipad. do you have a pdf version of this guide?

  37. Such a rich, detailed guide to the psychology of consumers. Now to put it all into action!

  38. Hi Neil,

    Is there anywhere to purchase a printed copy of this?


  39. Neil, you’ve been an asset going on 3 years now. Always innovating and keeping it fresh. Thanks again for all the useful information you have shared.

  40. Thanks for the information….its a great stuff!!!

  41. Please continue posting such great ideas, I really like this kind of

  42. Margarito Willenbrink :

    Great point. I think it really depends on your niche.

  43. Neil, good article. Thank you very much for the good work.

  44. Hi Neil! Is now available a pdf version?

    Thanks from Italy

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