7 Ways to Increase Your Rankings without Leveraging Content Marketing


Hands down, my favorite approach to boosting search traffic is to leverage content marketing. Why? Because the data shows that it works!

I know, however, that not every business can leverage it. Whether it’s because you can’t write high quality content or you don’t have a blog set up or your legal team won’t approve the content, you might be one of those businesses that is not able to implement this strategy. In truth, it’s just not possible for everyone to leverage this particular marketing tactic.

So, if that’s your case, don’t worry. Content marketing isn’t the only tactic you can use to increase your rankings and search traffic. Here are 7 other strategies you can follow:

Tactic #1: Top 100 link building

Did you know that there are 100 ideal links you should obtain if you want to rank for a specific keyword? Google actually shows you the URLs of these top 100 links.

How do you find them? All you have to do is google the keyword you are trying to rank for. For example, let’s say you are trying to rank for “Las Vegas Hotels.”

las vegas hotels

The first 100 web pages are what Google considers to be the most relevant for the term “Las Vegas Hotels.” If you happened to get a link from one of these web pages, you’d notice that your rankings skyrocketed.

Granted, a lot of those web pages will be competing sites, but you’ll find that many of them are not, once you start going to page 4, 5 or even 6 in the search results.

Once you’ve made a list of all of the web pages you want to gain a link from, you’ll want to send them an email that goes something like this:

Subject: don’t you hate it when people pitch you their websites, [insert their first name]?

Well, I too have a pitch for you, but before you hit the spam button and move onto the next email, just give me 37 seconds or else you’ll regret this for the rest of your life!

So, here it goes:

I noticed that you linked to [insert competitor #1] and [insert competitor #2] on this page: [insert the URL of the page that ranks for the term you are going after]. I have this website [insert your website URL], and I wanted to see if you wanted to include it. Here are 2 reasons why your readers would love it:

  1. Insert benefit #1
  2. Insert benefit #2

I could keep going with the reasons why you should include us, but I won’t bore you with the details. If you’re interested, let me know. And if you have questions, we can set up a time to chat when you’re free.

[insert your name]

You won’t get every site you email to link back to you, but you can expect a 10% link ratio. In other words, for every 100 emails you send out, 10 of those sites will link back. And after you’ve gone through the first 100 results, you should go through the top 1,000 results.

Using this tactic, I’ve been able to rank on page one for terms like “forex trading” and even “online poker.”

Tactic #2: Optimize your load time

Google takes load time into account when ranking websites. Why? Because Google found that when it ranks slow sites, it creates a poor user experience, and people tend to use Google less.

For this reason, sites with fast load times tend to get more search traffic.

How can you improve your load time? The simplest way is to put in your URL here. You’ll get a report that details what changes you need to make in order to increase your page load speed.

speed test

Once you implement the changes, give it a few weeks, and you should see a nice lift in your crawl rate, indexed pages, and overall search traffic.

Tactic #3: Cross-link your pages to help them get crawled more

A simple way to increase your rankings is to cross-link your pages, right? But chances are you are doing it wrong. Most people cross-link their pages like this:

internal links

As you can see from the image above, the page at the tops links to a handful of other pages, and then those pages link to more pages. Typically, that page at the top is your homepage, and the pages below are internal pages.

There are a few things wrong with this model:

  1. The internal pages aren’t linking to each other.
  2. The links are within navigation bars instead of within content.
  3. Link juice isn’t flowing evenly throughout the whole site.

You can solve this by cross-linking your pages using a model that looks like this:

good internal links

As you can see:

  • Many of the pages are linked to each other, which helps with indexing.
  • You can link the pages together by using in-content links.
  • You are focusing your link efforts to build authority to internal pages, which makes it possible to rank for more long tail terms.

Tactic #4: Build up your social media profiles

Whether you believe social media affects search rankings or not, it is still a good source of traffic. And the more traffic you get, the higher the chance that someone will link back to your site, which will help increase your rankings.

So, how do you get the most out of your social profiles? Here are some quick tips for each major social network:



  • If you are going to post on Facebook, consider posting on Thursdays, Fridays, Saturdays or Sundays as those are the peak days.
  • The most shareable words in a status update are: Facebook, why, most, world, how, health, bill, big, says, and best. So, consider using those words within your updates.
  • 35% of Facebook users said they would “like” a page if there was a contest to participate in. So, start running them.


Tactic #5: Get some press

When I started out in the SEO world, I would manually build links, and it would take me months, if not years, to see good increases in rankings because my sites lacked links from authority sites.

But one day, I launched a site in the podcast space, and it got covered by sites like TechCrunch. Within weeks of the coverage, the site started to rank on page 1 for competitive terms in the podcast space.

It was then that I realized the power of press. From then on, I always got press for each of my companies, which helped them rank higher and faster.

So, how do you get press? A simple way is to pay a PR agency like PR Serve, who has a performance-based pay model, allowing you to pay it only when it gets you press.

A cheaper way to get press is to build relationships with reporters. By continually helping them out with their stories and giving them feedback, you will increase your chances of them eventually being interested in covering your company.

Or, if you want to go for the cold approach, which is harder but still works, you can always follow this PR email pitch template.

Tactic #6: Get interviewed

I’ve found that the easiest way to generate links is through interviews. Every time someone interviews you, chances are they will link to your website. The links will be fairly relevant too as the linking web page will typically talk about your story or what your company does.

I know what you are thinking though…it’s easy for me to get interviewed because I have a well-established brand. And although you are right, it wasn’t easy when I first started out.

During the early days of my entrepreneurial career, I would continually email two to four bloggers a day who interviewed other people in my space to ask them if they wanted to interview me.

Most of them ignored my email or said no, but then I quickly learned that if I emailed them with feedback on their other interviews, they were more likely to agree to interview me.

For example, if Mixergy did an interview with your competitor, you could email them with your feedback on the interview. You could tell them that the interview was great but also highlight the points with which you disagreed. You would then end the email by asking if they want you to come on the show for an interview.

By using this tactic, you should be able to get one to two interviews a week.

Tactic #7: Increase your click-through rate

Google tracks the number of people clicking through to your website from search listings. It also estimates whether the click-through percentage is high or low compared to your rank. The reason it does this is to determine how relevant your website is to that specific search query.

In addition to tracking the click-through rate, it also looks at whether people are hitting the back button a lot. If people land on your site from Google and then hit the back button, it means they didn’t find what they were looking for. And if this happens a lot, it’s a good indicator your website isn’t relevant to that specific search query.

So, how do you maximize your click-through rate while decreasing the number of people clicking the back button?

To increase your click-through rate, you just have to follow the steps in this blog post. And to decrease the number of people clicking the back button, first survey your visitors through Qualaroo.


By asking your visitors “What else would you like to see on this page?”, you can learn what you are missing and then add it. This will help you decrease your bounce rate so that Google feels your website is more relevant.


Although content marketing is my favorite way to increase any search engine traffic, it isn’t the only way. From link building to optimizing your load time, there are many things you can do to boost your rankings.

This is important for you to realize because you won’t be able to leverage every strategy. You’ll end up running into roadblocks, and some strategies may not work well for your industry. So, instead of trying to do everything, focus on what’s working.

In what other ways, besides content marking, can you increase your rankings?


  1. Filip@Crepston.com :

    I think that content marketing should be combined with these tactics for the best internet marketing cocktail. I like the way you write, Neil, your articles are easy to follow.

    Can you please expand on how exactly you optimize your load time?

    • Hi, Filip.

      By submitting your website URL into www.quicksprout.com, it will give you a rating for your speed performance. From here you can view ‘speed recommendations’ which will help you speed up your site.


    • Michael Bely :

      Hey Filip,

      Please let me give you a couple of advice that worked very well for me. They can work for you too and don’t require technical skills.

      1. Caching plugins.

      I could improve my WordPress download time by nearly 80% simply by installing free plugin W3 Total Cache. Also, there is another good plugin – WP Super Cache.

      Pure magic = Super fast website 🙂

      2. Optimize images for web.

      I optimized the images I use on my website (images can take a lot of time to download, especially if you use many of them). Free plugin WP Smush.it helps a lot, but for me it did not work for some reason. So I just open an image in an image editor and save it decreasing the quality. It does not affect images visually in a bad way, but saves me on average about 70% of size.
      So, save images for web and decrease the website page size.

      Thus, less page size = Faster website.

      3. Use WordPress theme with a clean code.

      I use Genesis framework. It is believed to be one of the best foundations in this regard. It is not free though.

      Better code = Faster website.

      4. Remove plugins that you don’t use.

      Less code = Faster website.

      5. Use decent web hosting.

      Unfortunately, many well-known budget hosting companies (up to $7/mo) oversell and overload their servers. It means terrific slow download speed for your website. You can choose premium hosting providers, but they are more expensive and it makes sense only if you have a popular blog. If you have just up to a couple of thousand visitors per month, you can still use a decent budget hosting.

      Good hosting = Faster website.

      The above measures have helped me tremendously, hope they will help you too.

      • Mr. Neil Patel :

        Mr. Neil! I’m still a newbie in the world of SEO. and I’m so thankful that I found this site of yours, giving me more ideas. I hope I can reach more from you, I really want to learn. ThankYou!

    • Joel Mwakasege :

      Hey I agree with what Michael Says, regarding cache w3TotalCache if you will find it overwhelming go refer to this article it will help.
      Here is it: http://code.tutsplus.com/tutorials/the-ultimate-quickstart-guide-to-speeding-up-your-wordpress-site–wp-23846

    • The simplest way is to just use Google PageSpeed. https://developers.google.com/speed/pagespeed/

      It’s free for now and once you install it you will see faster load times.

    • I totally agree, I’d recommend to take a look at 3 main aspects. Let’s take a look at the real portfolio on http://www.designhill.com/design-gallery . As well as it being a good way to show off your writing ability with past work, but I find writing regularly helps to improve the quality of work that I produce same like designhill.com The more you do it, the better you get at it!

  2. The top 100 technique is interesting I will have to try it some time. Thanks for the post.

  3. Kumar Gauraw :

    Hi Neil,

    I have pretty much been doing all the other things more or less you mentioned. But what I have been missing on is, probably the first point itself.

    That’s an amazing technique and obviously only you could come up with such awesome recommendation. Thank you for that!

    Have a glorious new week!


    • Kumar, glad I could help. Thanks for reading and please let me know if you need any help along the way 🙂

  4. JR John @ CopyJoint :

    Content marketing – me too!

    The top 100 strategy though, is something I’ve never heard of. I’ll be using it soon. Thanks, Neil!

    JR John @ CopyJoint

    P.S. Do you have any articles on blogger outreach (i.e. getting people to not hit the trash button when you ask for links)?

    • John,
      Glad you found it helpful. This article may help you out:

    • Joel Mwakasege :

      And this case study might help too:
      – http://backlinko.com/white-hat-seo

  5. Thanks for the article… but 4 pop-ups? 🙁

  6. Parmveer Singh :

    Great Points Neil Sir … I would like to add one more…

    Publish Interview of Authorities like You & Let them share your link 🙂

  7. Been waiting for a post like this! I love the first tactic of contacting all the other sites ranking for your desired keyword and asking them to link back. Great strategy!

  8. Nice job on the article Neil.

    I should use those tactics more often, it’s just I forget most of them so it’s nice to have a reminder and a reference.

  9. Awesome post, not missed a word and never thought mailing people could actually work. While interlinking what is the limit of links should we keep in mind?

    • Nomade Digital :

      Pramod, I think that interlinking, when providing good experience, is never too much.

      I always use the Wikipedia as benchmarking. Look how many interlinking pages they have! 😉

    • Pramod, there really isn’t a limit but you should always do things in moderation.

      • Het Neil, i love your articles. i am always waiting for your new updates and your article always easy to understand. Now, i am already using your first point internal linking in my blog, so it is also safe to do in websites webpages with long tail keyword or specific keywords??

  10. Hey Neil , Brilliant article i just can not thank you more publishing an article like this because i am not a great content guy , i always thrived on some of the tactics you mentioned above but this article helped me to do more things which i dint know and are a great help. Thank you Neil , thank you for the great work , and helping people like us.

  11. Nomade Digital :

    Good to see those strategies. Sometimes it’s hard for a solo entrepreneur to create lot of content.

    I’m back using your tool to check my SEO and Speed. Need to make minify an routine for my sites…

    I need to apply the interlink technique too.
    Never did it well, but already see many sites with few backlinks having good rankings and lots of internal links.

    Thanks, Neil!

    • Nomade, thanks for reading and providing such great feedback. I think with a work you’ll soon get to where you want to be.
      Please let me know if you need any help along the way 🙂

  12. Hi Neil

    Your posts are always awesome and so well written. A big thank you again. You know so much. When do you find the time to sleep?

    We will be implementing your tips.
    Thank you.

    All the best.

    Kind regards


  13. Rand Fishkin’s wrote some equal topic and neil also mention some better useful information , thanks .

  14. Kelly Merrill :

    Thank you again for yet another wonderful post. In tip #2 you tell us to put in our url to see what we need to do to INCREASE our load time. Are you sure you didn’t mean DECREASE our load time? Isn’t the goal to get our websites up on the screen faster, not slower?

  15. Neil,
    Thank you for awesome article. I couldn’t yet without having any much content (like about us in home page ) any Possible to bring site in Top ? suppose If it happen , Whats the grantee to stick with same position long time?

    • Shri, I don’t quite understand your question can you be more specific…

      • suppose If we targeting site (like home page) it doesn’t had much content, we know through backlink push to top position.we can achieve. my question whats guarantee to stick with the same position (because lots of competition is there for that position)

  16. Hi Neil,

    I am going to try the above for sure.

    Thanks for sharing

  17. Erica Volksag :

    10% is REALLY high Neil. 100 Websites contacted and you got 10 people to put your link on their site? That is really good and a little unbelievable as well. I would be surprised if 10% actually even replied back. I will definitely be testing this during this week. Thanks for sharing!

  18. Press, press, press. Can’t stress how helpful it is to get some articles, especially in the local paper if you are a small, local business. It seems that after getting 3 or 4, a lot of the paper readers start to remember your name/brand.

  19. The first one is a GENIUS. It sounds so simple and common sense when you really think about it, but I bet very few people found that out.

    Great post!

  20. Some great ideas, Neil! Like others have said, #1 is a great idea! My load time is 15 seconds per your tool. Working on my load time as it’s lagging per your tool. WP-Smush is a great tool. Also, I just signed up with Cloud Flare to speed it up a bit. Thanks again for the reminder, Neil 🙂

  21. Digital Deepak :

    There is another way to get good rankings without content marketing or back linking. Just be remarkable and so something unique. If you are a start up with a very unique product in the market, people are going to get excited about it, link back to you and you will rank without any effort 🙂

  22. Thanks for such an awesome post Neil. First one was something which I got to discover here. Thanks for sharing!!

  23. Ankit Pandya :

    Thanks for the Fabulous post like always. I have a question for you Neil. You mentioned the social sharing time in your post. I am from India. so my question is that This time which you mentioned is of IST(Indian standard time) or EST(Eastern standard time). kindly provide me some details about time zone.

    • Ankit, to be honest I would test both out to see what provides the best results. Let me know what you come up with 🙂

  24. Hi Neil

    Thanks again for this great post. This is very helpful for anyone.

  25. Such a high quality post Neil. Worth the time reading this post. Really it worked for me. Thanks for sharing……

  26. Another great post Neil, very detailed and informative. I, for one, am a content marketing fanatic. I’m a content-oriented person and I believe that gaining visitors is all about making the write content. Nonetheless, I also do acknowledge that content is just part of the whole internet marketing game and there are other things I should work on too, so thanks for this post, it will serve as my guide.

    • Azalea, you are on the right track then. It’s all about creating quality content and distributing it 🙂

  27. Neil, Quicksprout is best example i have seen a blog making smart use of internal links. The best part about that is you try making it as natural as possible and it keeps an element that make people come back to the post that they were reading.

    When i started reading QuickSprout few months back, (the very early days of my SEO career) i used to end up with 4-5 new windows open after reading a new post. These new windows are posts with links given as reference from your post, and my left small finger in control button ready to create more “open in new tabs”!!!

    Keep going Neil…

    • Jithin, glad you enjoyed the post. Thanks for sharing your story 🙂
      Please let me know if you need help with anything at all 🙂

      • Ohh you made a big mistake by offering me help Neil…

        I am going to start disturbing you so often from now . . .

        Thanks man . . .

  28. Awesome, as always…. 🙂



  29. Good post, Than’ks 🙂

  30. Sherman Smith :

    Hey Neil,

    These are some great tips for increasing rankings without content marketing. I actually use a couple of these with my blog lately and it has helped a lot. I’m definitely going to have to go through this post again to see what other areas I can improve on! Thanks for sharing these golden nuggets! Have a great week!

  31. Mainak Halder :

    I loved all the 7 points you mentioned here. I did not know about the 1st point where one could email the top 100 sites for a keyword. You say generally 10% will reply back. I’ll try to implement this technique and improve my rankings.

  32. Getting press is a good idea, always.

  33. Tactic #3: “Cross-link your pages to help them get crawled more” is extremely helpful because in my opinion internal linking is one of the least covered fundamental aspects of SEO among the websites I follow.

    I would love a piece on how to internally link to pages you specifically want to boost in SERPs (if you haven’t already done so).


  34. Alicia Rades :

    This article is super useful. Thanks so much for sharing these tips, especially #1.

  35. Barbara McKinney :

    Your tips are straight to the point and very easy to understand. I want to try each one of them and see what it could offer to my website. Thanks for sharing this Neil, it’s very useful.

  36. Check what top direct competitors do and do it better. Aim for quality, as well as for quantity.

  37. Hey Neil, great blog post as always (and great comments!)! I love all your tips and use many of them myself and share the tactics with my clients.

    Tactic #4 (the page linking pyramid) is so often overlooked by most website owners — hyperlinking from one page to another relevant page (within the same site) is key for those little search engine robots to go exploring throughout a site.

    Give them breadcrumbs, I say, help them to crawl your site as much as possible 🙂

    Keep up the great work,

  38. dofollowbacklinks :

    Hello, NEIL PATEL

    Really it’s a good article for me and i really helpful to tips this Tactic #3.

  39. Naomi@business start ups :

    Hi Neil,

    This is all really great advice. Some of which I’m already doing and some I’m not.

    #1 Top 100 Link Building is next on my list to increase my ranking. Such a simple method! I also really appreciate you mentioning your ‘early days’ when you started out. It reminders not to complain as the process has become much more easier today!

    Thanks for the great usable advice


  40. Bhavesh Patel :

    Hey Neil as always Nice post!!!!! I think you combines the content marketing inside these tactics. I have been waiting for such a good post. I would love a piece on how to internally link to pages you specifically want to boost in SERPs (if you haven’t already done so). Thanks for sharing this with us 🙂

  41. Nice one mate 😀 i did learn a lot from this article. no matter how well you’re there are tons of things ahead us that we should learn from others 😀 cheers!!!

  42. Indeed, you really can’t overstress the importance of Google+ this year. Any business individual needs to be on it – I’ve found my articles do a vast amount better now I’m an active G+ user registered for Google Authorship. Everything’s a lot more effective this way – the Communities are good fun, too.

  43. Thank you for sharing the peak times, I think that is very important and makes a huge difference.

    The content you put out is very actionable 🙂

  44. Arbi Alexandri :

    Hi Neil,

    The top 100 and 1000 methods is very interesting, I really want to try it, but there are couple of things I wanted to ask you to get the best results.

    1) You have the name of the person we are contacting at that end of the email subject line, what if there is no name?
    2) Do you only send this directly to email addresses or would you use the website contact form as well?
    3) We all know aggregating contact info is a tedious work, do you recommend any tools that make this a bit easier?

    • 1. Then remove the name part from the subject line.

      2. I only send it to the specific email address. I have found that contact forms don’t work well.

      3. I usually pay people on Mechanical Turk to help me out. It is cheap and effective.

  45. Please suggest me, how to increase traffic on Stumbleupon?

    • Sandra, check this guide out 🙂

  46. It was extremely interesting to read!

    Though these arguments didn’t make me think that content marketing strategy should be abandoned 😀

    But I’ve discovered tons of useful info for myself. I caught myself on a thought that content marketers are really so into their content that they forget about these basics for SEO. My point is these two techniques should be combined together. Can you imagine? Ideally optimized website + optimized content/blog = increasingly high search ranks.

    Thanks for the valuable insight!

  47. Gene Eugenio :

    Re linkbuilding emails: I am sure many of those sites in the top 100 results would get similar solicitation emails. What ‘benefits’ do you suggest linkbuilders should offer? Free content? Free tweets or other social media freebies?

  48. Rimantas Petrauskas :

    Hi Neil,

    I have a question about option 1 where you would reach top 100 sites asking for a backlink. I wonder how should we respond if people reply to our email saying that they will add link to our site if we do the same for them. Now there can be 1000 ideas for a blog post that can link back to that site too, but what if we do not want to have a backlink to them?

    This sounds a bit selfish, but I have this question/doubt in mind for a very long time already and when people ask me to do the same I feel bad by just ignoring them, but it does not sound appropriate to respond “sorry, I just want you to link to my web”.

    Can you tell me your thoughts on this?
    How do you deal in such situation?


  49. Hey Neil,

    Some great SEO tips there and I especially like the first tip about the top 100 sites. I have preached this for a long time and not only does it help you get the most relevant backlinks in the eyes of Google it will also send you tons of direct traffic as these are often high traffic sites.

    I actually create software and offer a free tool that helps to find relevant pages in which to engage with which results in backlinks and traffic. I think that your visitors would love this tool… and it costs nothing. If you don’t mind me sharing it with your readers then they can grab a copy here… http://www.article-writer-pro.com/blog/index.php/disqus-site-finder-obtain-quality-traffic-using-this-awesome-software-free/

    If not then no worries. It’s just that I have personally used it to build some great authority within my niche and to get links and traffic from.

    Keep up the great, solid content.



  50. Neil, the email template is really cool 🙂 especially the subject line. It can easily increase email open rate. You are smart 🙂

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  53. Copy of a will :

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  54. Pankaj Sharma :

    I am very impressed with your way of presentation.
    Very helpful post!

  55. a little best hosting :

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  56. Hi Neil,

    Now a days i really passing through such condition your article really boost me a lot for great exposure in link building process….thanks..

  57. Hello Neil Sir, I find all your articles so helpful and interesting that I feel like bookmarking all of them. I click on one article to read it, and end up reading another and another and another and so on. There are so many choices of articles available that I get confused.

  58. I would definitely apply 1, 2, and 3 on my new blog. Btw nice work

  59. great article Neil. Appreciate your points. noted!

  60. Thanks Neil you helped me alot I appreciate the insight on increasing your page rank!


  61. Awesome Post !
    This artiical is really helpful for the newbie like me… Thanks

  62. Nice article for all webmasters. Your tips can help any one to rank. Thanks for the post.

  63. Hey sir,i have a website with url rating too low but my domain rating is good enough.Want to know what is the reason and what do i do to improve it. Also what are the effects or how much do url rating matter in Ranking here is my url if at all you need to check the matrix- http://www.statuswhatsapp.co.in/ .Hope to get suggestion from you soon

  64. it was always nice to read your posts because you share a good information which is useful for newbies especially

    • I write them so it can help both beginners and experts. If you have any questions, please don’t hesitate to ask

  65. my site is stacked in 3rd page for my main keyword.. created good article, quality backlinks, social shares etc… but still no changes..

  66. Arbaz Shaikh :

    Hi sir great post. I have a website(http://www.statusandquotes.com/) but the DA & PA are not increasing.And my keywords are also losing their position.Pls help me with this!!!

  67. This Is an amazing Article Neil Patel sir, I hope your next articles as powerful as this one and i read many articles use many SEO expert’s strategies but this one it amazing, But still i have a question in my mind if you free then please contact with me on this email. lovestatuss.com@gmail.com , Thanks for you such a powerful article.

  68. nice post so informative

  69. Unique Attitude Images :

    Hello #Neil, Sir
    I have some questions about SEO….can you please guide me a bit about theme natural breadcurmbs. Breadcrumb are good or not for SEO.

  70. HALLOWEEN images :

    I do not know if it’s just me or if everyone else experiencing
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  71. Hi Neil,
    Your first strategy of link building is really good. Never thought about going on 5 or 6th page in search result of the targeting keyword. Helped a lot.
    Thank you very Much

  72. Happy Diwai 2016 :

    Neil, the email template is really cool ? especially the subject line. It can easily increase email open rate. You are smart ? thank you

  73. Shivaay Box Office Collection :

    Het Neil, i love your articles. i am always waiting for your new updates and your article always easy to understand. Thank you

  74. Ashish Sharma :

    I will implement these all seven ideas given by you in this article . Very informative post.

  75. I think #1 tactic building links is very important. To get authority it is very very important. This is the best way to leverage.

  76. I thinks all the above technique work for the fresher so i am going to try my first blog .

    • Let me know how your first blog goes Gopi, good luck.

      • thanks to reply niel

        but i am struggling in ranking can you give me some tips ranking my website like linking, content and other important stuff. My first blog is http://aadharstatus.co.in/.

        • You can find lots of information on this blog and at NeilPatel.com. Focus on finding long-tail keywords, creating focused content, and promoting your content in as many places as possible. Good luck!

  77. Hey Neil,

    Can you tell me to how to increase URL rating along with DA because I have a newly site so, I want to increase quickly my DA and URL rating authority

    Secondly, wanna tell you that I am at beginner level of SEO so tell me easiest thing to do

    • The best way is to get links to your site and internal pages from different domains. And then use good internal link structure with topical content 🙂

  78. I have recently installed SSL to my blog and now all the rankings are going down. What do I need to do in order to gain my rankings back.

    Would moving back to http is going to help to restore the earlier rankings?

    Looking forward to your thoughtful reply.

  79. Carter Johnson :

    Hi all,

    Can someone help me? My site has been plummeting in ranking over the last few months and new links are not doing what they used to, Any ideas very much welcome and appreciated…


  80. Carter Johnson :

    Hi Neil,

    Thanks for messaging back.

    I use fiverr and check with ahrefs, google analytics and serps. All are showing big drops including alexa ranking. My site was in the top 1 million on alexa and then started suddenly plummeting. I have checked the new links added and nothing that damaging and can’t see any major high juice links lost, so am baffled on results currently. I have invested in some high TF CF links to help recover but not sure if this will do the trick, so hoping someone of your expertise can help!

    Most gratefully yours,


    • Have you put the site through a penalty checker? That may well line up with a change we can work a way to turn around.

  81. Carter Johnson :

    This is my part time income to supplement my outgoings and heavily rely on it as it has been successful for a part time income for over 2 years but the sudden drop has left me bewildered!

    Hope you have some insight that helps.

    In any case, I thank you for your attention and love your post!


  82. Carter Johnson :

    I’ve checked a few penalty sites but doesn’t show anything. I have been link building via high PA/DA sites and recently with high TF/CF.


  83. Ur articles are amazing and thank you that u r posting such a useful articles

  84. Hey Neil, in regards to your first tip. Do I need high authority sites to link to the exact page URL I am trying to improve the rank of? Or will a link to my website in general prove sufficient to improve ranking? Thanks

  85. Hi Neil,
    I’m your biggest fan :), want to know about how I can increase my backlinks’s URL rating of AHREFS. Hope your reply back!!


    • Thanks Shivam! I recommend guest posting and email outreach. Those are the two most effective ways to get more backlinks. Good luck!

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