The Complete Guide to Building Your Blog Audience

blog audience

Do you know what the number one way to get your blog to 100,000 visitors a month is? It’s probably not what you think. The quickest way to get there is to focus on building a blog audience, instead of focusing on building traffic.

If you focus your marketing efforts purely around traffic acquisition, you’ll find that your visit count will go up, but the moment you stop, your traffic will die down. On the other hand, if you focus on building a blog audience, you can continually leverage your readers to share your content, link to it and even comment on a regular basis.

So, in an effort to teach you how to build your blog audience, I teamed up with Aaron Agius to create a 30,000-word guide on building your blog audience.

Here is what you’ll learn in The Complete Guide to Building Your Blog Audience:

  • Chapter 1: Build a community that gives you permission to market to them – in this chapter, you’ll learn the fundamentals of community building.
  • Chapter 2: Types of blog posts that are easy to market – being a good writer doesn’t mean your content is going to spread. We’ll teach you the type of blog posts that you need to create in order to get the maximum amount of traffic.
  • Chapter 3: Organic search – if you play your cards right, Google will account for roughly 50% of your traffic. It’s a source that you shouldn’t take for granted.
  • Chapter 4: Paid search – if you have money to spend, we’ll show you where to spend it in order to grow your audience at a faster pace.
  • Chapter 5: Social media – Facebook, Twitter, and Google Plus are 3 social sites that are worth leveraging. We’ll show you the steps you need to take in order to maximize your social media traffic.
  • Chapter 6: Paid social traffic – similarly to paid search, you can also buy traffic from social media sites. We’ll teach you how to build your paid social campaigns and how to optimize them.
  • Chapter 7: Outreach – one of the simplest ways to grow your audience is outreach. It’s a painful and time-consuming process, but it works.
  • Chapter 8: Content syndication networks – leveraging the audience of other blogs is one of the quickest ways to grow yours. This simple strategy helped me drive over 20,000 visitors to Crazy Egg right when the blog launched.
  • Chapter 9: Syndicating on other sites – from to, there are a lot of sites that you can leverage to build a loyal audience. We will show you how to do exactly that.
  • Chapter 10: Repurposing content – you don’t have to continually create new content to generate more traffic. In this chapter, we will teach you how to repurpose what you already have.

Click here to read The Complete Guide to Building Your Blog Audience.


I hope you enjoy the complete guide to building your blog audience. If you follow the steps Aaron and I laid out, you’ll not only notice an increase in blog traffic, but you’ll also have readers who will continually share your content and leave comments.

P.S. Don’t forget to tweet about The Complete Guide to Building Your Blog Audience.

P.P.S. You would be doing me a HUGE FAVOR by reading The Complete Guide to Building Your Blog Audience, sharing it via Twitter and Facebook, and leaving me a comment to let me know what you think.


  1. Thomas Oppong :

    Brilliant. Another great complete guide as always. Thanks Neil. Can you please make a pdf version for download? I wish I could download it.

    I have downloaded most of your other complete guides.

  2. Adithya Shetty :

    Hi Neil,
    This is just Awesome!!!
    I haven’t finished reading your previous guides and you already created another guide! will look through. . .

  3. Hey Neil,

    thank you. I almost forgot it’s Monday!

    I’m hoping to get trough this bad boy as soon as possible, I can already see a couple of points that are of interest to me.

    This will be another great guide to link people to when they need help 🙂

  4. Nice stuff Neil. I started reading the content marketing guide and now I have to add this on my to-read list 🙂


  5. David Doggett :

    Looks like another awesome resource from you Neil. Thanks muchly and I’m looking forward to review it in detail and putting your advice into motion.


  6. Hannah Martin :

    Thanks – I’m going to read this tonight! I love your advice, it’s always brilliantly actionable, common sense and simply explained. Perfect!

  7. Hey Neil,
    That’s another wonderful gift to your readers
    Just tweeted 😉

  8. Daniel Cuttridge :

    Hi Neil,

    Excellent guide as usual, are you planning on tying all of these guides together?

    There are so many now, packed with value that I think it would be useful to give readers a way to know which they should use and when, from the perspective of a – I’m beginning from scratch what should I do? – reader.

    I know that I’d find that useful!

    • Joel Mwakasege :

      My advice start with the advance guide to content marketing.

      I started here from Neil, when I knew nothing about blogging and I have read all of the guide line to line and it has revolutionized my life. This is kind of flow I would advice,

      1. The Advance Guide to Content Marketing.
      2. The Advance Guide to SEO
      3. The Definitive Guide TO Growth Hacking.

      Those are the most Important to me after that you can choose whatever the flow you prefer.

    • Daniel, not at the moment but that can be a possibility in the future 🙂

  9. Joel Mwakasege :

    Wow thank you Neil,

    You know have put my head to read staff and content related topics on SEO and audiance building. But I have never seen any one who does it like you it’s like you have more than one neil, the hard work and dedication is off the chart bro.

    Way to go. 🙂

  10. A Chef d’Oeuvre as usual…thanks Neil.

  11. Amalik Amriou :

    Wow !

    Neil keeps doing all the job. That was another great piece.

    Thanks a lot for sharing.

  12. Alejandra Ruani :

    Neil – Impressive guide, can’t wait to dive into it. I can’t believe you give SO MUCH value for free. Other content marketing experts (Derek Halpern, Marie Forleo, Laura Roeder) charge an absolute fortune for the same (if not less) of the information/advice that you share with us here.

    By the way, we’ve been trialing Crazy Egg in one of our websites for nearly a month now and will definitely continue with the premium package. The tweaks we’ve made based on the maps helped us increase our conversion rate from 10 to 20 % – i.e. 20% of our visitors buy from us.

    Your blog advice and guides combined with the Crazy Egg mapping all contributed to this ratio.

    Thanks so much for everything!


    • Alejandra, glad the guide has helped you out. I am happy to hear such positive feedback.

      Also, very happy that you find Crazy Egg useful 🙂

  13. Another extremely good share, Neil. Glad I’m on your mailing list!

    All the best

  14. This was perfect timing. I’m planning a redesign of my site now to feature a new blog.

    Thanks for the post!

  15. Neil,

    You are the most generous and honest person I follow in marketing. Seriously. You are one of the very, very people I trust. Your straight forward without guile or calculation or manipulation is refreshing and inspiring.

    Thanks again,


  16. Neil
    Just finished watching you at T&C and I am nowTotally a new and raving fan.
    Thank you for the new guide and cannot wait to consume and apply.

  17. Troy in Las Vegas :

    I skimmed through the guide and I do look forward to sitting down with it this evening and reading all the way through. I will also be sure to Tweet it out for you as well. Thanks Neil. You rock!

  18. Andy Kordyban :

    Neil when Obama’s term is up I am nominating you for president! Great work mate. These guides are mint.

  19. Felipe Cotias :

    Neil, you are always awesome, but this time I am speechless to describe how thankful I am for this majestic job!!

    I have just started reading it, I will most likely treat this as a practical course (by attempting to implement each step while following through the guide).


    • Implementing the steps in the guide certainly will bring good volumes of traffic through to your blog.

      Good work on being someone who will actually take action on this.

    • Felipe, Glad you found it helpful. Thanks for reading 🙂

  20. Perfect example of building a blog audience is nothing else than the Quicksprout blog !!!!

  21. Hi Neil

    I have read every article of yours till now. I am running one health portal but I am not able to get much traffic though I am updating my portal with articles and sharing in the social medial but still I am not able to get much traffic.So could u please help me out

    • Joel Mwakasege :

      Wow read all of the articles well done mate, I’m not even close. 🙂

      Coming to your concern: This might be the part I ask you for how long have you been doing this, how much traffic do you receive per month but I won’t be asking those question this time.

      Can I say this: First this traffic things takes time especial if your doing something right :).

      For your social strength: Search quick-sprout for “twitter” it has very strong, well thought articles regarding the topic and for you have read most or ever post in the blog, I would advice you stick with the one appearing on the search query.
      Apply the things I mean everything you can:) . Your focus let it be here first, I love twitter for me is where the thought leader are more reachable and we have numerous tools to help us with the journey. ( I did it for two month got my following from 141 to 3400) so it works. 🙂

      Other Thing: I would strongly recommend to you is: Stick with one mentor first. I mean if it’s to be neil, read everything he has to offer and let him take you from one point to another. Then after finishing choose the other one.

      Sometimes with all materials and resources available around on the web we tend to mix things and that might be slowing the pace of everything else.

      So cheers 🙂 to your best.

    • Janakiram, what do you need help with specifically? I would be glad to help 🙂

  22. Nice and perfect guide for increasing audience. Just need to remember that need hard establish this plan.

  23. Wow – really really impressive guide! Seriously well done!

  24. Keep sharing this info, I’m buying whatever you are selling, starting with crazy egg tomorrow!

  25. Hi Neil

    Thanks for another free guide. To my knowledge QuickSprout is the only blog which offer this kind of detailed guides for free.

  26. Dhani Aristyawan :

    Very well explained action-packed tutorial. May good karma you’ve shared bring happiness and wealth to your life. Thanks a lot.

  27. Useful. We’ve been trying to build up our blog for a while – it’s much harder than it seems!

    • Most people don’t spend enough time on the marketing side of things. This guide provide some fantastic actionable steps to enable any blog with good content to develop the desired audience.

    • Hamish, it takes dedication and hard work. I am sure you’ll be there in no time 🙂

  28. Neil, brilliant guide, you know how to build an audience by giving us this definite guide you build up an awesome community of raving fans.

    I am so thankful for this guide.
    Have an awesome week.

  29. Neil, great article. I was wondering if these techniques are limited to blogs or could one apply these techniques to any website that uses content.

    I am developing a product that lets one share code and technical articles, can we use try this approach of audience building there.

    • Many of the techniques are able to be used for any piece of content. It’s not only for blogs, though many sites would post technical content and code such as what you mentioned above, on their blogs and then market those posts through the techniques in this guide.

    • Mark, you can definitely use these tactics for any type of content sharing website.

  30. Thanks a lot. I’ve just started a new blog and this guide will be very useful.
    My site is in french (so my audience is France) but I believe that most of your techniques are able to be used for my blog.

  31. Vasile Mironeasa :

    Thanks for care Neil ! I am waiting for all your posts.

  32. Neil,
    As a poor Blogger, this is just what I need! I can’t afford $$$$ or ££££ for this kind of info, that other people charge. If I had to pay that kind of price, my Blog would have been dead long ago. So I hope that my positive comments are a means of recompense to you!!
    I was already nervously thinking of reaching out to an industry ‘star’ but was too nervous to try, incase I got it wrong and cut off a useful contact by mistake! Now I am thinking up a questionnaire and planning my campaign.
    I haven’t been through all your guides, but do you have one on emailing a questionnaire to customers, to find out what they come to the website for?


    • Elle, I think the guides will help tremendously. I currently don’t have one about emailing questionnaires, however, if you have specific questions about the process please email me 🙂

  33. Jessie Louthan :

    Another great article as always…I sent a link to myself to read the guide later this evening.

    I swear, it feels like I’ve learned more in the past 1.5 months that I’ve been reading this blog, than I have in the past 2 years of doing internet marketing. Thanks for sharing with us content that is not only easy to read and understand, but that we can actually take action on right away.

    Keep up the great work! 🙂

    • Jessie, thanks for the kind words of support. Glad I could help and that you are learning things 🙂

    • Nora McDougall-Collins :

      Thanks for the kind mention, Greg! Good luck with that blogging. I am still promising myself I will make one of those souffles!

  34. This is just amazing Neil. You are a knowledge ocean and I love the way you write. Very easy to understand implement. THanks!

  35. Awesome resource. Thanks for providing this. I’m interested in digging in to the last two chapters because syndication and repurposing content are two things I have mostly ignored.

    • Marc, awesome! Please let me know how it works out 🙂

    • Those are 2 very important chapters and are also chapters that a lot of people seem to not be taking action on right now. Do come back with feedback on how it works out for you.

  36. Bravo, Neil, for putting together this incredibly useful information. I’m a student of Nora McDougall’s and she shared the link with me and with all her students. I’ll be applying your suggestions on my blog,, and will let you know what happens! Thank you so much for all your hard work.

  37. Wow you put in some work on this one!

  38. Jasper Molina :

    Hi Neil, I have never read a guide as comprehensive as this in the past. You and Aaron did an awesome job on this one! Cheers!

  39. Can you give us some tips to improve our blog?

  40. Wow! another complete guide from Neil, another great resources.. I’m reading The Advance Guide to SEO right now. and I find it very helpful, lots of stuff to learn.. Thanks again.. Keep it coming.. 🙂

  41. Nice review Neil Patel. I tell you, I’m loving your blog more each day. I definitely will be featuring you in a blog post very soon.

  42. The more you share, the more you get in return. Thank you Neil.

  43. One more killer Guide from Neil !
    Thanks Man 🙂

  44. How did you create the guide? Is it better for SEO purposes for the sections to be on different pages or to have one page with links that jump people down to certain sections? I plam om creating a guide like this for Disneyland.

  45. Stephen Anderson :

    Quite honestly I have never seen anything this detailed in both content and authority ever, at any price. most of the so called blogging guides I have read have been PLR rehashes that were old and outdated when they were written.

    Notes, notes and more notes. Action plans to get my blog off to a great start, thank you kindly. Off to work I go.

    • Glad you are enjoying it Stephen. There is definitely a lot of detailed information in the guide and plenty of action steps to take. Good luck with it all and feel free to reach out if you have any questions.

    • Stephen, glad I could help 🙂

  46. Thanks Neil. I’m gonna read it now and give you feedback after I finish!

  47. Thank you for taking the time and effort to give us something so complete!

  48. Hi Neil

    Thanks for providing this guide for building blog audience, i have’t read the complete guide yet but i just completed the organic search part and it has many good points for on page as per the current seo standard, thanks for sharing.

  49. Stuart Walker :

    Hey Neil and Aaron,

    Another awesome guide on QuickSprout.

    I love your section on content syndication and the re-purposing. It’s something I do regularly.

    All my posts are turned into PDFs and syndicated to Slideshare, DocStoc and Scribd as well as added to various ‘download’ or ‘freebie sections’ on internet marketing forums which can drive huge traffic.

    Or if I’m well known in the forum and a regular contributor often I’ll simply create a topic in the main forum telling people about my latest post but you have to be careful about this as in many places it will be seen as spam if you’re not known.

    On scoop it you missed an important point as far as I could see. Instead of just curating your own content use the ‘suggest’ feature to suggest your content to popular pages. If it’s good the owner of the page will share it and not only can you get a good amount of targeted traffic but often a nice PR3-5 link too.

    A similar site is paper li.

    Another site I’m using is Flipboard it started out as an app to create magazines on the web but has grown into a web based tool too.

    You create simple magazines by adding content (your own and others if you like) and it makes it look like a glossy online magazine – they claim to have around 90 million users!

    Don’t rule out RebelMouse either you can syndicate yours and others content there using RSS feeds and they rank very well in the SERPs at the moment so drive traffic.

    I also like to turn posts into infographics where possible and send out to various place.

    I’ll post to the big FB groups and pages in my niche. There’s often hundreds of them you can get involved with and get easy traffic for 2 minutes of work.

    WikiHow is also a great resource for turning posts into short ‘how to’ tutorials and they rank really well driving traffic.

    Another thing I’m currently doing whenever I publish a big piece of content is a manual outreach to people in my niche who run similar sites + people who have linked to similar posts in the past.

    It’s something I got inspiration for from Brian Dean (who I know you’re familiar with – “When it comes to link building, Brian Dean is the best in the business.”), he talks about it here for anyone interested –

    It’s amazing how many mentions on popular sites and therefor traffic you can get coming over to your blog which turn into a loyal audience.

    I tweeted you about this Neil but I’ll mention it here again in case you missed or your readers would like to see it, I’ve featured QuickSprout around 8 times (including 3 chapters from this guide) in a new ‘Ultimate Blogging Resource’ I’ve just published, it’s here….

    • Appreciate the tips and I will check out the URL. Brian Dean is smart… he has a ton of great tactics. That kid is going to do really well in the marketing world.

  50. This was exactly the post which I was looking for.

    Thanks a Lot 🙂

  51. Thanks I’m searching these information and i found it at your blog thanks so much…..

  52. Tremendous content as always, Neil. I’ve done a quick browse over all 10 chapters — there’s a lot of great information here, though too much to absorb all at once, obviously, so I’m going to have to reread in full.

    That said, have you considered repurposing this content as a Web app (checklist for campaigns, freebie loss leader), mobile app (iPad learning app with in-app purchases for advanced info) or even a premium online learning course/ workshop?

    • Raj, I have not thought of that but it’s a good suggestion.

      Thanks for reading and please let me know if you have any questions 🙂

  53. Hi Neil,

    Great stuff yet again! My best is still “The Advanced guide to Content Marketing” though, it was just the ton of information I needed.

    I was wondering if you could give me a little tip. My blog content is divided in two, “Reviews” and “Marketing” basically, and I simply review services I have used, whether or not it relates to marketing, I realized it helps a lot of people. As it turns out, that is the kinda content that pulls the most traffic to my site, but it isn’t contextually relevant for lead gen purposes (I mostly build websites as a freelancer). Any idea on a cool way to turn this to my advantage, I already put up ads on every blog post, so that gets some traction, but do you think there is another way to somehow use this to my advantage and still achieve reasonable lead gen stats?

    Again, thanks for constantly pushing out great content.

    • That’s tough. Typically you shouldn’t focus on traffic if you want leads. The more relevant and technical the information is the more leads you will get. If it was me I would focus purely on content that helps my target audience as that drives more leads.

  54. It’s true. Marketing through social media is not as simple as creating a post and letting it out there for the world to see. You also need to have a loyal community that is willing to respond to it. The key is to create valuable posts that appeals to a particular market.

  55. Alejandra Ruani :

    By the way, a Crazy Egg WP plugin (or something alike) that can help us track members’ behavior (on the inside) would be absolutely brilliant!! If you develop that, we’ll buy it right away!!!!

    There’s a WP heatmapping plugin which slowed down the membership site so badly we uninstalled it right away.

    Thanks for the great help – Crazy Egg rocks and so does your content!


  56. I really appreciate the run through on paid traffic. It’s an area that I want to start using but I had no idea where to start. Thanks!

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  58. Renata Fidelia :

    ” The quickest way to get there is to focus on building a blog audience, instead of focusing on building traffic.” yup, building a blog audience we must to focus create usefull article.

  59. Adelaide Demendonca :

    Hi Neil,

    Great post. You mention multiple times about rotating the ad after a certain scenario has occurred in order to show the most relevant ad creative.

    How are you able to do this on an individual user basis? I’ve only been able to use retargeting on groups of users in a list. Do you manually move contacts do different lists as they perform different actions?



    • Adelaide, most programs and platforms do this work for you. They will show you which ads are performing best so you don’t have to do all the manual work yourself.

  60. I am really delighted to read this blog posts which consists of lots of helpful facts, thanks for providing such statistics.

  61. Ed Brancheau :

    Thank you for sharing this to everyone, Neil!. I’ve been reading your blog posts lately and they’ve been very helpful. Thanks again!

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