The Hoop Theory: How Getting Your Visitors to Invest a Little Will Turn Them Into Customers

the hoop theory

You can’t just place a few “Buy” buttons on your website and expect your visitors to buy whatever you’re telling them to purchase. That’s just not how our brains work.

If they did, you as a shopper would be broke. Every time you walked into a retail store, you would buy everything you saw due to the fact that the sellers are telling you to purchase it. The same goes for your site visitors.

Download this cheat sheet to learn how getting your visitors to invest a little will turn them into customers.

But if you can get your visitors to make micro-commitments and have them get used to saying “yes”, they will be much more likely to purchase from you when you ask them to.

What are micro-commitments?

You never want to ask people to make a purchase, especially a big purchase, without building relationships with them first. You don’t just do this by helping them or by providing them with free advice, you do this by training them.

In essence, you need to teach your visitors that every time you give them something, they need to do something in exchange.

An example of a micro-commitment would be asking people for a tweet if they want to continue to read your content.

tweet offer

Or if you are offering exclusive information on your website, you could ask people to give you their names and emails in exchange for that information.

email offer

In essence, you are training your visitors to jump through hoops. If they want something from you, they have to work a little and give you something in return for your offer.

Just think of a child asking you for a cookie. If you give the child one, she will soon ask you for two more, then four, then eight, etc. This is why parents make their children work for treats.

Why are micro-commitments important?

Now that you understand what micro-commitments are, the question that you probably have is:

Why are micro-commitments important?

Well, the answer lies within two psychological principles: psychological reactance and heightened attention.

Let me explain both terms quickly:

  • Psychological reactance: people don’t like to be told what they can’t have or do. It’s related to our inner sense of freedom and resistance to be controlled by others. Let’s use a child as an example again. If you told a child that he can’t have something, he will typically do whatever it takes to get it. No matter how irrational it is, he will continue to fight to get it.
  • Heightened attention: when something is hard to get, you pay more attention to it. Plus, in many cases, heightened attention can lead to obsession. A good example of this is a man ignoring a woman (or the other way around). She is more likely to want the man if he plays hard to get than if she could have him whenever she wanted.

Both of these psychological concepts play off of each other when you are trying to sell products or services on your website. If you force your visitors to jump through hoops and to make micro-commitments before you ask them to purchase something, your conversion rate should go up.

Here is an example of the hoop jumping and micro-commitments flow you can use within your sales funnel on your blog:

Hoop #1: Ask for a tweet or like

Ask people to tweet or like your content on Facebook before you let them read your content. To be a bit more user-friendly, you can always throw in a “no, thanks” link for people who aren’t interested in sharing your content before reading it.

tweet offer

Hoop #2: Ask for a name and email

Assuming the content your visitors just read on your blog was great, you can then ask them for their name and email in exchange for exclusive information. A simple way to do this is to place an offer for additional content at the bottom of your blog post, like this one:

content offer

Some people will give you their email address, while others will not.

Hoop #3: Prequalify your potential customers

Once you have their email address, you can build relationships with your visitors by giving them free advice. After sending them seven emails full of free valuable advice, you can then pitch them on your product or service.

Before you pitch them, however, you may want to try to make them prequalify themselves. Although this may seem counter-intuitive, making your visitors prequalify themselves will encourage more of them to purchase from you. Why? It’s because you are making them work harder for it.

You can do this by asking them a few simple questions before you let them buy from you.

questions

Small purchases lead to larger ones

You can also use the concept of micro-commitments to upsell to your customers. By offering your visitors something that provides high value at a very low price, you can quickly gain a lot of customers… and from there, you can upsell to them.

For example, you could offer an ebook valued at $300 for only $27. When doing this, make sure you aren’t lying because if you claim your $27 ebook is worth $300 when it isn’t, you’ll end up losing the trust of your readers.

Once they purchase your $27 product, you can provide multiple one-click upsells.

You typically want your first upsell to be three to four times the price of the original product. So, in this case you could charge $97 for your first upsell. You’ll find that you should be able to convert 15% to 25% of your customers.

As for your second upsell, I’ve found that creating a product that is around 1.5 times of your original price converts well. So, a price point of $47 in this case would work, and 10% of your customers should take you up on this upsell.

As for your third upsell, I’ve found that creating a product that is the same price as your original offer typically converts the best. So, in this case it would be another $27 product, and you’ll find that 20% or so of your customers will take you up on this offer.

Throughout this whole process, you’ll find that you should be able to double your front end revenue by getting your visitors to bite on a small micro-commitment first.

Conclusion

If you are looking to increase your revenue, try to mix in a bit of psychology within your marketing. An easy way to start is by integrating the hoop theory within your site: asking your visitors to make a few small micro-commitments before you ask them to buy.

When testing this theory, make sure you increase the size of your micro-commitments before you ask the big question.

So, what did you think of the hoop theory?

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Comments

  1. Hi Neil,

    I agree that micro-commitments are a good way of getting people invested– asking them for their email in order to read a guide or watch a course is a great way of collecting information for later.

    However–it’s just a bad user experience when a pop up comes up in their face asking them to Tweet, follow, Like, or something else.

    Whenever I see this feature on a website, I feel like I’m being marketed to in a slimy way. Instead of being able to make an active choice about what I want to follow or share, I feel forced, and that makes me NOT want to follow or share.

    Micro-commitments need to be placed carefully so that readers ALWAYS feel like they have a choice– and that they don’t need to constantly click “no thanks.” Even the “illusion of choice” is a psychological principle worth paying attention to.

    • I agree with you in which you don’t want to be too slimmy or spammy, but the said part about usability is that what is usable doesn’t always cause the most purchases. You would think they go together, but it isn’t always the case.

      Now by no means am I saying to not make your site usable, but instead you need to figure out how to do it carefully as you mentioned or figure out a good balance that doesn’t make your users made. This way you don’t ruin your brand in the long run.

  2. Neil, I’m loving the series on the advantages of mixing up psychology with one’s marketing strategy.

    “In essence, you need to teach your visitors that every time you give them something, they need to do something in exchange.”

    Awesome! So simple, yet something that seems like no one else has spoken about before. 🙂

    • Rohit, I like the way you put it. It’s all reciprocity based. Glad you enjoy the articles. If you have any questions please let me know 🙂

  3. Hey Neil,

    I used a similar strategy to get high conversions on my sites.

    And I know how “upselling” can do wonders if you want to increase revenue without selling your soul.

    Great advice – “marketing + psychology” is a killer combination.

    Cheers,
    Rahul

    • Rahul, upselling can really push the needle for any initiative. You want to make sure you have all angles covered. You want to offer the best value prop to all of your customers. Thanks for reading 🙂

  4. Well, I believe that how pushy you are with your offer depends on your niche.

    I once wrote a post about how some markets and niches do better by being pushy, it doesn’t matter in this cases that your opt-in rates are lower, because your response rate can be higher, depending on the characteristics of your followers, determined by the product you offer.

    I, like Neil, use a lot of opt in forms along my blog, and I’m starting to offer a product about Investing to get peple to sign up.

    This lowers my opt in rate because the free offer is a product about spending money. But those who do sign in to my list are willing to spend money.

    Opt in rates will increase once I start crafting my content more towards investing online. So how pushy you are with your micro commitments depends on your market.

    Excellent post Neil

    Regards

    • Borja, you bring up a great point. You need to cater your messaging and strategy to your niche. Some people can get away with being more pushy, while others cant. With that being said you should really do some research before engaging in any long term strategy. Sounds like you are doing it right. Using your blog is a terrific way to get people to see what you are all about. Thanks for your valuable input. If you could share some of your opt-in numbers feel free to do so. I love seeing valuable statistics.

  5. “So, what did you think of the hoop theory?” and other questions in the end of each post are also a hoop that leads to easier engagement and better commitment 😉

    • Michael, you are spot on! Glad you caught that. The key is to drive engagement and to make people think about what you wrote. It helps people digest your content and create a dialogue where all questions are answered.

  6. Totally agree with Emma. I SO hate the “like before read” feature. Neil’s box isn’t so bad, but I have come across one in another site where I was asked to “like” an article before reading it, which prompted me to leave a comment which left the author in no uncertain terms about what I thought of that feature.
    In fairness I never saw it again on that blog, so perhaps the message was delivered safely 😀

    • Andrea, it does seem to turn some people off. However, some people will like before they read because it creates a sense of mystery. It also urges them to read further. Sometimes they will save the article and read it later. Liking can be used a bookmarking tool. Thanks for your valuable feedback!

  7. Thanks Neil, great article.

    What do you think of the idea of putting in a short spiel of why you are asking them to Like you, like “Can your friends benefit from this topic? If so, please Like on FB- they will thank you later.”

    Seems like if you just force them to Like without explaining why, it is forcing them to do something.

    • Dan, I think that’s a great suggestion. Adding a call to action to any request can go a long way towards getting you more likes. Often times, however, people will like your post then do their own due diligence to find out what you are all about. It creates a sense of mystery.

  8. Again, great article, Neil! I recently took my phone number off my site for this purpose, “the hoop theory”. I also added an application form for a free consultation, but have laid out who I work with (not just anyone).

    Most marketers offer a free consultation, SEO analysis, website analysis and I needed to “go against the grain” and make them jump through hoops to contact me.

    It sounds like I am on the right path 🙂

    • Adam, you are definitely doing things right. By offering a free consultation you are creating good will and showing people that you know what you are doing. They will be more inclined to hear you out and trust your judgment. Thanks for reading!

  9. I guess I sort of do this. Generally people email me (fill a form) for a free quote. I give them a blind quote range based on what little info they put in the form, then ask them to give me more details before putting them in touch with a writer to discuss the details of their project — which they have to do before I can provide a firm quote. This process also pre-qualifies leads before we waste times on the people who think a book can be written for $1000, which is why we set it up this way. I do wonder in I am doing this well enough, though – whether I could be doing it more effectively.

    • David, honestly it sounds like your process is spot on. You really want to be transparent as possible with your leads. By allowing them to provide vital information and reaching out to them as soon as you can you are doing everything right on your end. You may want to test your forms for performance. Aside from that keep up the great work!

  10. Neil,
    This is an awesome practical guide and I know you’ve done that. I also know it works because it works for you 🙂

    Thank you for this reminder. I am also going to implement some popups for Likes and Tweets as you’ve done for quicksprout. This is awesome stuff!
    Regards,
    Kumar

  11. I totally agree, Dan. As a user, giving me a “why” makes me way more likely to share. I don’t want to spam my social networks.

  12. Its a good approach but I don’t think it can work with all markets. We sell medicines online as a legal pharmacy, I’m not sure what I could give away in order to entice them to make a purchase, maybe allow the patient to send a email to the doctor before they commit with any of their questions might work?

    • Riaz, you would be surprised. There are a number of CRM companies that are dealing with that specific problem. It’s all about relationship building. Emails are a great strategy to achieve this, as you mentioned..

  13. Kurt Frankenberg :

    The “hoop” theory works in other social realms too. Imagine asking a cute girl for a long-term relationship or marriage like, RIGHT NOW.

    She will run for the hills.

    Hoop#1: Phone number.
    Hoop#2: A SHORT date, like for coffee
    Hoop#3: Something interesting like couples’ rock climbing
    Hoop#4: Dinner.
    ~~~~~~~~~
    Hoop#37: Will you marry me?

    Starting with small commitments gives both parties ample room to back out. With minimal, gentle coaxing we take the next step.

    But it’s really hard to skip rungs on a ladder. Ask for commitments but scale one little bit at a time.

    Thanks for sharing Neil. For certain, the “hoop theory” is alive and well!

    Keep Stepping,

    Kurt

    • Kurt, WOW! I really like how you broke this down. You bring up some terrific points. Patience is key, you really need to focus on the small steps before you take the big leap. Thanks for reading and providing valuable feedback. I look forward to hearing more from you 🙂

  14. Neil,
    These are some great ways to not only sell more, but build relationships with your customers better. Not only will they end up buying something, but they will also come back to your site and interactive on your blog. I feel that once you start a conversation, nothing but good can come out of it. If it isn’t a sale, then at least you know the mind set of the people reading your blogs.

    • Nick, exactly! It really helps you gauge your community’s interest in your content and blog. Relationships are vital for any business or community. You really need to build trust and goodwill for long term success. Thanks for reading!

  15. hi Emma

    I feel what you’re saying

    I often don’t like these instant pop-ups, that’s why I’m turning to pop-up on exit instead. They’re not intrusive, and visitors don’t feel any “hard-sell” pressure.

    Micro-commitment should be relevant to your prospects, thus customization is required…

  16. Hi Niel, I believe that “Relationship” is in the core of every purchase. So one who purchase a product just after viewing a website isn’t going to be a long term customer. For me the best way to create a long term relationship is to meet the client, find a reference and never expect to make the sale in the first meet.

    Though totally agree with your point that one who has made a purchase of 27$ and loved the content will go for the next purchase as you have build a relationship with him.

    So, I think that the ultimate seo stratey is Relationship.

    • Jatin, relationships are what business is built on. You bring up a terrific point and I couldn’t agree more. When you have the trust and goodwill of your community people will do a lot to maintain that relationship. Thanks for your valuable feedback!

  17. Neil another brilliant post from you. As you said building relationship help make the transition of buying easy. It also makes the buyer want to come back for more.

    When you build a fruitful relationship with a person. That person can buy-pass many other people just to purchase a thing from you. That is why little investment helps you develop loyal customers who can be there even when the going is rough.

    Because they feel they are part of family.

    • Peter, you bring up a great point. Apple and many other companies have done a great job of creating a loyal following. Even when their products aren’t the best they still maintain a hold on the market. People want to buy from those they trust. Thanks for reading!

  18. I love this idea of micro-commitments. You have to give something to get something in return. Once you have you visitors conditioned to respond to micro-commitments it will be easier to convert those visitors into sales. What would you do for a website that is not content based. One that remains static for the most part that doesn’t offer exclusive content. Is there a way to use micro-commitments for a website of that nature?

    • Great question. I think a micro-commitment would be an offer for future services or a smaller product offering (for free). Infomercials do a great job of this. They sell a large product with a bunch of free smaller products. Thanks for reading!

  19. Neil – Loved the post, but I’m lost trying to implement Hoop #1 – Any suggestions for a WP plugin that will take care of the “Tweet/Like to keep reading” stuff?

    Thanks!

  20. Just like the concepts of commitment I read in Influence by Cialdini. You get your prospects to write down what they think or what their goals are. Now they are committed in their mind and more likely to to take action on your product. After they write it down, even though they haven’t reached their goals, there’s a self-image created now, in your case is to become a better SEO. Now they want the product more to become that. Many examples shown in that book. Great Post, Neil.

    • Steven, love these insights. They are definitely gems worth reading further in to. Image crafting is a psychological tactic that is very valuable for marketers. Thanks for reading and I look forward to hearing more from you!

  21. Hi Neil,

    I want to address this from a customer perspective. I have experienced this technique with a website selling SEO software: great free content, engagement, and email newsletters. When it came to buy, I did; and I even went in on the up-sell offer. Reflecting back on the offer, I believe the core product being sold truly met my needs but the up-sell add-on, not so much…I purchased the up-sell item feeling that I would be missing out if I did not take advantage of the offer. I justified my choice by concluding “I will probably need this in the future.” Furthermore, when an expert is selling you something, you tend to trust the offer being presented to you; especially after that expert establishes a relationship with you.

    As a marketer reflecting on that experience, I wonder how much we are selling vs. servicing our customers? It is “easy” to up-sell with an incredible time limited offer but, at times, I feel we are selling too much of what’s not needed. In the end does the customer benefit?

    Perhaps we should qualify our customers before up-selling them. A good sales person qualifies his prospects and crafts a relevant and effective solution to match the client’s needs. Question is: how can we do the same using automation?

    Thanks again for the great post. Worth every minute.

    • Rafic, you bring up some great points. It’s definitely a line every marketer tip toes. You really have to balance the value propositions you offer your community. If you oversell and offer them things they don’t need they will become disenchanted and bounce. If you offer them just the right amount of value they will come back wanting more. I think your suggestion to qualify prospects is valuable. However, it is not always applicable or easy for some people. If you are offering a service then you definitely need to qualify and see what your user’s core needs are. If you are selling products then you it becomes exceedingly difficult. I am glad you brought up these questions, they are great!

  22. Agree it’s a fine line and important to be balanced. And I also agree that “usability” doesn’t always lead to most purchases. It’s up to a business owner to decide if they’d let usability trump purchasing.

    Thanks for the reply!

    • Emma, great point. Usability is just one part of the equation. Your conversion funnels and strategy have to be on point as well. Thanks for reading!

  23. Belgian Chocolate :

    Hi Neil,

    As some readers said in the above comments, some of them are understandably annoyed by some types of micro-commitments. Personally, I rarely take the time to read the pop-ups and I instinctively close them. I prefer to read the static ones displayd on the homepage when I want to.

    But it is also true that they are like “mandatory” for a business on its way to business. I think the balance can be found by testing several options in order to satisfy your needs but without upsetting the visitors too much.

    • Great feedback. I think there is definitely a balance one can achieve. Some people over-do it and it clearly annoys their audience. I think the point of micro-commitments is to create goodwill and trust. Thanks for reading!

  24. I too am keen to find a similar plugin. Love hoop theory!

  25. Awesome post and suggestions. I remember back in the days getting our customers in “Yes” mode…even little yeses before asking for the order. This so makes sense.

  26. Another excellent post from you Neil! Really like how you incorporate theories with practical applications and real RESULTs from your personal experience.

    Really enjoy reading all your blog post so far! Will be sure to give this a good share 🙂

    • Benjamin, glad you found the article helpful. Sharing personal experience really resonates with readers I have found. People always want to lead and follow by example. Thanks for reading!

  27. Hello Neil,

    Powerful stuff. I’ve noticed that your blog is really good at employing these strategies. You don’t just talk, you walk as well.

    The amount of awesome content that you have has already sold me on your expertise as a content marketer. Really looking forward to working with you at sometime in the future.

    What do you think about this strategy utilising hoop theory: I have two levels of community. The first level requires you to provide your email. Just simple list-building, really. But the second level can only be accessed after successfully completing a 1-month challenge.

    Thoughts?

    Cheers!

    • Hazza, thanks for the kind words. I am glad you enjoy the blog posts. I really try to provide as much information as possible to my readers. I think you have the Hoop Strategy down. I like the idea of the 1-month challenge. That allows you to heavily engage with your community for an entire month. Thanks for reading!

  28. Hi

    Great thoughts.. You are the first person whose newsletters I anxiously wait for.. Good work.. Keep going forward.. 🙂

  29. Roger that. Always looking forward 🙂

  30. Hey Neil,

    Love this idea of micro commitments, I’ve always been hesitant about using social likes as a precursor to reading (probably because I’m still building my audience), but I dote on the idea of micro commitments in terms of selling info products – especially using small, super cheap products to lock in customers – the idea being if they buy once, they’ll buy again.

    I haven’t tried this particular sales funnel before, but I’ll definitely implement that later in a product launch.

    Thanks for these nuggets of advice, Neil!

    Cheers
    Baggio.

    • Baggio, glad you liked the idea. I think micro commmittments are great because they give you an opportunity to prove yourself before upselling. It’s the best way to create goodwill and trust. If, and when, you try out the strategy please share your results with me. I would love to hear how it worked out!

  31. Basically, getting them to trust you.

  32. Riaz, what I think here it’s all bout the engaging as it can mean to “keep the attention” I once read an article on copyblogger how to raise your conversion by 240%.

    The writer practical thing which he did, is by changing his words. Like see for people to subscribe for the mail news letter.

    He changed it from “Subscribe” to “Get E-Mail Updates” guess wha they responded. So it also about the kind of language you use to keep your user attention, by what they understand already and can do.

    One of the comments highlighted something like, before saying “like us on Facebook” He says why not try something like
    ” Can your friends benefit from this topic? If so, please Like on FB- they will thank you later.”

    So i think also the kind of words count here to, I like how neil use his conversational style to keep us engaged. ;p

    • Joel, thanks for the feedback. It’s spot on! It’s all about creating a conversational tone that people can relate to. If you understand your ideal customer it is definitely easier to gain goodwill and trust from them. Sometimes simple copy changes that are straight to the point can work wonders. Thanks for reading and I look forward to hearing more from you 🙂

  33. “Commitment” is one of the psychological weapons of influence as researched and noted by Robert Cialdini. What you have said here is the same.

    This is like dating. You can ask a random woman to marry you right away. You first ask for a name, then number, then a dinner, then more dinners, then whole days, then weeks and then a commitment for life 🙂

  34. Hello Neil,

    I’ve been reading your blog for a while and you have really great information and insight. However, I don’t think the hoop theory works well once a customer has already jumped through tons of hoops. I rarely visit your website to read content because I get pop-ups every time I do.

    I use RSS and the Clearly Evernote extension to get rid of everything on the page so I can focus on the content.

    Great blog, great content, use less pop-ups.

  35. Hey Neil

    Just a note that your pop up ‘like window to keep reading’ isn’t optimized for iPad. It’s a bit frustrating to not be able to read the post in its entirety due to this.

    Rafael

  36. Marketing like any any social interaction where you want someone to do something for you is based on the psychological principal of compliance.

    Basically getting someone to do a small thing, then another small thing until they are doing a bigger thing for you – this is exactly the principle of hoops that you describe in your article.

    Its a fantastic strategy if done right 🙂 but will end the “conversation” you have with your reader if they dont like what they see. Like all marketing strategies its a double edged sword 😉

    I like how you introduce psychology into your marketing articles Neil I’m looking forward to more of them.

    Paul Back

    • Paul, glad you enjoy the psychology I employ into marketing tactics. I think if you can get into your ideal customers head you can do wonders. You really want people to see a clear path that allows them to work seamlessly through the funnel. Thanks for reading and your continued GREAT feedback 🙂

  37. Getting the visitors to your blog to make micro-commitments to you goes a long way in building a strong relationship with the readers. However, problem arises when some people overexert themselves and it becomes a source of exasperation for the visitor.

    • Saje, good point. You really have to do everything in moderation. You don’t want to overwhelm your readers with too many micro-committments. Thanks for reading!

  38. Hi,

    @Neil

    These ideas even we can implement in any street shop, simply great ideas to improve earning for long time.

    This lesson will definitely help me lot, to improve my blogging as well as my physical business.

    I have only last word for you, for this awesomeness blog post.

    Thanks.

    • Ujjwal, you bring up a great point. These ideas can really work for any type of business. It’s vital that we understand the core concepts so we can implement these ideas to our day to day activities 🙂

  39. Great article, Neil, and asking for a name and email is a great way to turn visitors into buying customers! #emailmarketing

    • Alvin, great point. It really personalizes the whole process and makes it easier for you to reach out to individuals. Thanks for reading!

  40. Neil, that’s a really great great post(s). I came across you/site by googlling you out and I din’t regret that. Whenever I receive your mail in my inbox I dont check it and “mark as read”. I’ll open it and read the full contents, everything.

    You know, I am not yet a guru in internet marketing but I’ve got my successes… The informations you reaveal all the time are actually worth compiling in an e-Book and sell on the clickbank market place…

    I don’t really have anything much to say… But, You’re really good, seriously. Keep it up Neil, keep it up…

    P.S. I think you’re my new Drew Eric Whitman. Marketing Psychology Master.. 🙂

    • Taiwadore, thanks for the kind words. I have actually compiled a number of free guides (content marketing, link building & SEO). If you haven’t already checked them out please do so; they have great gems of advice. Thanks for your continued support. I look forward to hearing more from you !

  41. To Suggest a facebook like before reading a content is a great way to promote a page and get sales later with some good posts first, then with some affiliate links inside (for example), but it will go to the wrong way when use that method with every post and for everyday. This is what I think, people will click the “like” button first time, but it will be really boring for every post.
    I liked the idea “Small purchases lead to larger ones”, I totally agree,”the journey of 1000 miles begin with a single step” 🙂

    • Fathi, great points. People should definitely use this strategy sparingly. It is often used to get the ball rolling. Your ideal strategy is to offer small perks and then greater content pieces along the way!

  42. It’s my pleasure reading your articles and learning 🙂

    Hey Neil maybe one of your future posts can be “A How to Get Into Your Customers Head” guide 😉 ?

    I for one would love to hear your take on it, and I’m sure the community would benefit greatly

    Paul Back

  43. Interesting very very interesting

    Marketing + psychology- only a great blogger can think that. And yes, nothing about converting your visitors into your prospective customers. Amazing man…. You have a long way to go

    And don’t stop helping us all by posting such great pieces 🙂

    • Payal, glad you found the post helpful. I just have to share all of this information or I’ll get overwhelmed with it 😉

  44. I am trying to sell funny image wordpress theme on my site and now i can understand why i am not able to make significant sale. Thanks a lot for this wonderful article.

    • Rakesh, glad I could help. Please let me know if you have any other questions or if you would like help with anything 🙂

  45. An interesting idea, but I’m pretty sure our customers in the UK will absolutely not want to invest anything. They just want their products. I can see this working well on other sites, though, particularly social media services. I’d invest in Pinterest any day!

    • Alex, you bring up a good point. It really depends on the niche you are selling to. When it comes to services this strategy is pretty sound. Thanks for taking the time to provide feedback 🙂

  46. Great article once again.
    But I would ask one thing, could you share the name of the plugin that you use to block content for a social share, or are you using any custom code?
    If you are using a custom plugin then it’s ok.

    • Arbaz, glad you enjoyed the article. I am using a custom plugin at the moment. Please let me know if you have any other questions 🙂

  47. Nice article neil. I am a big fan of yours. Since you started the forum for helping the small bloggers like me means a lot.

    Keep growing..

  48. Marissa Stevens :

    Hi Neil,

    Thanks for the great article.

    Can you recommend a plugin for qualifying site visitors – i.e. the ‘What are your goals’ screenshot you show above?

    Thanks!

    • It has to be custom coded. There isn’t a plugin that does it for you… or at least none that I know of. 🙁

      If you ever do build one, do let me know. 🙂

  49. Great stuff Neil as always.

    Quick question.

    I use WP Subscribers which is a WordPress email optin plugin, which allows me to hide content but then show it in exchange for a name and email address.

    If I hide content in this fashion, will Google still be able to “see” the content and index it?

    Thanks for any insight!

    Ryan

    • They should. I’ve done this with wpleadmagnet.com and I know they don’t block Google from spidering the content.

  50. Awesome, thanks a lot Neil for the prompt response.

    Amazing how you are able to keep up with 95 comments/per blog post. Much appreciated!

  51. Great stuff neil ,

    I feel that you are master in selling anything but can you give me few tips for growing visitor as i am not going to selling anything.

  52. Hi

    Great thoughts.. You are the first person whose newsletters I anxiously wait for.. Good work.. Keep going forward.. I too am keen to find a similar plugin. Love hoop theory!

  53. Marketing + psychology- only a great blogger can think that. And yes, nothing about converting your visitors into your prospective customers. It’s really helpful.

    • Sonia, glad I could help. Thanks for your feedback. Please let me know if you need help with anything else 🙂

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