Why All Marketers Should Be Thinking Mobile

Did you know that 58% of people who own smartphones have used them for store-related shopping? It’s no surprise that ecommerce and brick-and-mortar companies are all working hard to bring mobile shopping options to their customers.

The real question is: are you leveraging mobile technology?

It’s estimated that 63% of people expect to do more shopping on their mobile devices over the next couple of years. As mobile shopping continues to rise steadily in popularity, it’s important for you to stay ahead of the game in order to maintain relationships with your customers to make sure they keep coming back for more.

Download this bite sized cheat sheet to get to know why all marketers should be thinking mobile.

With Black Friday just around the corner, now is the time for businesses to learn more about how their customers will be shopping this holiday season. My hopes are that the following infographic convinces you to leverage mobile devices:

Click on the image below to enlarge it:

this is your brain on visualization

Click here to view an enlarged version of this infographic.

Conclusion

If you haven’t considered creating a mobile strategy, I hope the data above convinced you. If it didn’t, just think about your parents…chances are they have a smart phone. With all the people using smart phones these days, it would be foolish not to have a mobile strategy.

72% of tablet users making purchases on the web on a weekly basis is a statistic that should encourage you to double-check your design to ensure it is responsive. Without having a responsive or mobile-friendly design, you will be losing traffic and sales.

So, what do you think about the mobile web?

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Comments

  1. After knowing the facts from this info-graphic every marketer will be forced to think about mobiles.

    • Muhammad, I sure hope so. I think it will help every marketer understand where the untapped resources are in this marketplace .

  2. I have been trying to talk my clients into testing and optimizing their mobile sites. Everyone seems to forget about it. There is a ton of money to be made in mobile.

    If you have a mobile ecommerce site, test different variations and improve it. There is a lot of untapped revenue in a mobile site just like a regular site.

    • Joe, that is a very true point. Clients will often overlook the obvious. That mobile is the trend of the future. It is on you as a pro to tell your clients what they need. They will be thankful and surely your businesses will thrive!

  3. Well, yeah, you’d have to be daft to ignore Responsive Design and the potential of mobile phones. I hate iPhones etc. myself, but so many others are addicted and your business should be on there.

    “Every 100ms in load time, sales decrease by 1%”? That shows how impatient the modern shopping world is!

    • Alex, responsive design is definitely the most important element of any site…especially on mobile. The trend of addiction to smartphones is only growing so it’s important that people design and plan accordingly. Thanks for the stats and valuable feedback!

  4. Great stats to reconsider your mobile marketing efforts

  5. Great infographic, I just interviewed Greg Hickman of Mobilemixed.com and we talked a lot about mobile site optimization and how important it is these days. I was actually a bit surprised how many people have viewed my site using a mobile cell phone or tablet.

    • John, glad you liked the infographic. Mobile site optimization is KEY to any successful website launch. Sounds like your site is on the right track if you are getting views and clicks to your website. Thanks for your feedback 🙂

  6. Hi Niel,
    Great info.

    Question, what’s better ?

    a) Responsive Design
    b) Mobile store i.e m.xyz.com
    c) App

    I’m talking about eCommerce products.

    Thanks

    • Harry, I think you outlined them in order of importance. Responsive designs are always the main thing to consider when building out any site. You really want people to notice the site and not bounce away. Great question!

  7. First of all compliments for a kool infographic. No doubt; Mobile is going to be a key driver for growth and this is the reason Google has upgraded all its Adword campaigns to be compatible with Mobile for all the users irrespective of their liking wef 22 Jul 2013. Earlier the users had an option to keep their Adwords campaign as per the device i.e. computer or Mobile or Tablet etc.

    Regards

    • Glad you enjoyed the infographic. Great points about Adwords: Google definitely has mobile in mind when it comes to advertising. It’s all about getting clicks and qualified traffic coming to your site. Thanks for reading and providing feedback 🙂

  8. My google analytics shows 28% of my traffic comes from ios. That was wayyy more than I thought.

    • Donnie, you’ll really be surprised as to how much web traffic comes from mobile. It’s an interesting and noteworthy trend. Thanks for reading and providing feedback!

  9. Great Post Neil very informative. I will think about this information to present in my seminar.
    Thank You

  10. Hi Neil,

    very relevant to the topic, I tried to view this first on my ipad and for some reason the graphic doesn’t show on the ipad, I see it fine from desktop.

    • Gareth, glad you found the article helpful. I will have to look into it. Sometimes with all the updates Apple makes it takes time for designs to show up properly on their operating devices.

  11. Wow first, the info-graphic rocks! Very well researched and cool graphics. Back to mobile, the idea is very true and dynamic because as for you showed it might even exceed the estimates of who will be using smartphone for web interaction. It came as work up call to me, what I’m thinking is to go beyond a responsive site. And may be come up with a business idea along the way.
    :p

    • Joel, glad you enjoyed the infographic. To your points about mobile, I completely agree. It’s all about having a design that is responsive and that really works with your stated business intent. You’ll find that if you optimize for mobile the clicks and views will really start rolling in. Thanks for reading and providing such valuable feedback!

  12. Responsive is the way to go, with light css it is mostly lighter than most sites which use mobile and Normal separately.

  13. hi Neil

    I agree with your insights

    I have mini sites (in the health industry) where half of my visitors are coming from mobile

    I get affiliate sales daily, and some of them are ordering via their smartphone or tablet

    Mobile marketing and mobile optimization is real, it is something you cannot overlook; in fact, if you’re not optimizing your sites and campaigns for mobile, you’re probably losing half of traffic too.

    To me, there’s no other option than to work mobile ASAP. Test, track and adjust. That’s what marketing is all about, isn’t it?

    • John, glad my article aligns with your points. Thanks for breaking everything down this way. I love to hear what people are doing with their sites because it often backs up what I have learned and what I do. You bring up a great point about traffic. You are going to lose out on traffic if you don’t keep mobile in mind. It’s vital to get on the mobile trend ASAP, as you mentioned.

  14. Great article once again…the first thing we did when setting up our store was make sure it was mobile friendly. Then once we started advertising, making sure all our ads we being shown on mobile devices as well. It is amazing to me how many impressions and clicks we get during the work day. A clear sign that people spend a lot of time on their smart phone.

    • Nick, great strategy. People often do it the other way around and it causes a lot of distress (because of all the additional work they will have to do in the future). When you build out your site mobile friendly to begin with you won’t have to work backwards when you figure out that people are coming to your mobile site just as much as your web based site.

  15. What’s eveyone’s favorite site for viewing your website as seen on all the smartphones?

    I found one I liked a while back but lost track of it.

  16. I started drafting a post the other day entitled, “Why Apps Are The New Storefronts.” It’s about how businesses used to do most of their selling from storefronts, and how small local businesses can leverage the “persistent presence” of Apps to increase their profits through engagement, promotions, and helping their customers. It’s a work in progress (the research I’m doing is massive), but these stats give me a good launching point. Thanks, Neil, I may just link to this when I finish that piece!

    • Justin, awesome! Sounds like a similar article. I am sure you will have tons of information that I will find helpful. If you could share the article with me once you are done I would appreciate it. Thanks for reading!

  17. Nishant Srivastava :

    Most of the internet users use smartphones and tablets these days, so site optimization is must for every business, every website should be fit for mobile.

    • Nishant, great points. Mobile is the hottest trend right now. Optimization must be centered on a strategy that considers mobile technology and applications.

  18. https://www.quicksprout.com/pro/?utm_source=subscription&utm_medium=email&utm_campaign=post

    Is it just me or is this page not mobile friendly because its not on my Google nexus phone.

  19. Great post as always! ..and congrats for the designer.. Awesome infographic!

  20. Neil,

    I can’t seem to view this graphic on my iphone. I am not sure if it an iOS 7 bug or something on your end.

    Steve

    • Steve, it may be an iOS7 bug as they just rolled out the software yesterday. I will keep an eye on it to make sure it works out okay. Thanks for the heads up.

  21. Mobile is now a must for any marketing campaign, yet so many still don’t have it implemented. Now is the time to get ahead of the competition. Great infograph.

  22. Agree, world and marketing goes mobile. Some time ago mobile traffic was useless for many affiliates because affiliate referrals were not counted from mobile devices. But the situation changes. For example, Amazon started offering mobile version of affiliate links from August 27, 2013. (https://affiliate-program.amazon.com/gp/associates/microsite/mobile)

  23. Well done once again Neil.
    even in these times its hard to make a client understand the importance of mobile web or responsive design.

  24. Solid advice as usual Neil.

    A common theme for me from many of your posts is how you are always ahead of the pack seeking fresh opportunities.

    In that sense, what would be your best pointers for business owners so they get into the same mindset or whatever you’d suggest they pursue to maximize their results.

    Might sound messed up but I am trying hard to ask the right question 😀

    Maybe an idea for a future post.

    P.S GORGEOUS graphics \m/

    P.P.S. Here’s an idea:
    have images ready to incorporate the new link style from Facebook
    http://www.jonloomer.com/2013/09/16/problem-update-article-new-image-size-facebook-optimization/

    • Lenny, great question. I would definitely suggest reading a TON of blogs on marketing tactics. I get all of my information from reading constantly. It is vital to stay ahead of the curve. That way you are prepared for any updates to industry trends, algorithms and other things that really make you refocus your efforts. Thanks for reading!

  25. Excellent post, Neil! The majority of business owners I do speak with see the value/potential in mobile sites, although I do come across a lot that don’t have them. I cry a little when I see restaurants that haven’t grasped the concept.

    BTW, just watched the interview with Jason you did this morning via Hangouts. Good stuff and would love to get 10 minutes of your time for an interview on my site.

    • Adam, great point. When I see mobile sites that represent big brands I assume they have all their eggs in the basket. However, sometimes they don’t. Your example of restaurants is right on point. Glad you enjoyed the interview. Email me and we can set something up 🙂

  26. Mobile devices have now become an extension of people themselves. So I suggest this strategy to all marketers. I know that this is also good for small business.

    Thanks for giving us a relevant info graphic why entrepreneurs must have a mobile marketing strategy. I hope they will not hesitate to try this. 🙂

    I found this post shared on Kingged.com, the Internet marketing social networking site, and I “kingged” it and left this comment.

    • Metz, great point. People really are attached to their devices in this day and age. Small business should really focus on their bottom line: customers on mobile phones. I am glad you liked the info graphic. Thanks for sharing your views and reading 🙂

  27. Muhammad Hussain :

    Everyone use smartphone and tablets but yet most people are not buying anything because they thing online is not trustworthy,,,,,

  28. Hi Niel,

    Great post. I have similar well researched, info-graphic content on my website and couldn’t agree with you more. By 2014, mobile internet users will outnumber desktop/laptop users.

    Of course not many people are taking notice, to their peril.

    I am working on a project right now that will start delivering free mobile-local optimized-responsive websites to those wanting to change to the responsive design for their sites. Starting with auto dealers and real estate brokers niches. A win win for everyone.

    Elbert

    • Elbert, sounds like you are way ahead of the curve! That is an awesome service you seem to be offering. If you have any additional insights I would love to hear them. People really should take heed and design with responsive elements in mind!

  29. Thanks for the info Neil. You have that art of transforming a little thing into sales.

    Today everyone is talking about responsive website but now they will actually know why it is so handy for their sales.

    Thanks again for the heads up. 🙂

    • Deep, glad you found the post helpful. I think everything should be focused on sales and conversions. Responsive design really lets you push the needle and convert leads into customers. Thanks for reading!

  30. This is country specific states like US or UK, but the rest world scenario is different like India or other 3rd world countries. Do you think there must also need to adopt mobile strategy?

    • Rizz, great point. I really do think the rest of the world should adapt. Primarily because its smart to be ready when the changes do occur.

  31. Rory Helto Tanggara :

    Hi Neil,

    Thanks for a great info, and I agree with you. Infographic at my site 65% from mobile. Do you have recommendation responsive theme and support mobile view?

    • Rory, I think you should go with something that aligns with your brand character. There is no cookie cutter strategy for this. Thanks for reading!

  32. Hi Neil,

    Very useful infographic. Mobile E-commerce has strong future and all marketers should take care of this trend when creating strategy in long term

    Thanks

    • Deep great point. Glad you liked the infographic. When planning for a long term strategy mobile e-commerce should always be atop everyone’s to-do list.

  33. Hi Neil,
    thanks for this powerful infographic. I see from my stats an ever increasing share of mobile users (currently 18-19%).
    One problem: my site is in very old fashioned static pure HTML.
    What do I have to do to make it mobile friendly?
    Any resources you can share (despite transfering to WordPress and using a responsive theme)?

    Thanks a million for oyur advice.
    Tom

    • The only other thing I can think of is creating a separate mobile site. You can detect what device a user is using and then show the appropriate site.

      The only issue with this is that it would probably be more expensive than just switching to WordPress.

  34. IT Solutions London :

    I am one of the 58%. Yeah, having a responsive site is really important these days.

  35. Nice and interesting infographic, also very true, it would also be very interesting to see how mobile affects the email marketing world, as it’s not only about sites but emails too 🙂

    • Jose, mobile definitely affects email marketing. Lead capture forms are the best place to source emails and mobile is a great place to start if you want to get signups and emails. Thanks for reading!

  36. Mobile is insane and only getting bigger. How many people do you know have smartphones? And how many have dumbphones? 🙂 I decided to take the plunge a year ago & quit my job to make apps about 14 months ago. Best decision ever. Great post thanks Neil. Elaine, http://www.thechocolatelabapps.com

    • Elaine, sounds like you made the right decision based upon your enthusiasm. Please let me know if you have any additional insights you would like to share with everyone. Thanks for reading!

  37. Clearly, more people are going to be using their mobile devices to log onto the Internet in the next couple of years than their desktops or laptops, so creating websites that are highly conducive to mobile phones is vital.

  38. Zulhilmi Zainudin :

    Very nice infographic Neil!

  39. Hi Neil,

    Thanks for sharing, this is very interesting and definitely something we all need to think about. As you pointed out, usage of mobile devices will only increase from here so it’s indeed vital to make sure your site works properly via them too.

    Have a great weekend!

    Laura

    • Laura, glad you found the article helpful. Mobile devices are definitely the wave of the future so we must all plan accordingly 🙂

  40. belgian chocolate :

    Hi Neil,

    The infographic is amazing!

    Concerning the topic, I completely agree that Mobile is the big thing to focus on. It is the only way to get quick information from a mobile device … when you do not have access to a computer, for example in a lunch break, in a train, etc. And if a website is not optimized for this kind of devices, it is indeed a bad sign for a potential client.

    • Great points. It’s all about making it easy for users to find what they need. Mobile is definitely the way of the future so we must all have our sites tuned up to fit that mold.

  41. Mary Kirkpatrick :

    I just launched an eCommerce site a month ago and half my buyers are coming from mobile users.

  42. It is little surprise that mobile is exploding. I think what most people don’t realize is the waning hesitation of consumers to purchase on a mobile device. Though I think as the stats show it definitely skews, at least for the time being, towards tablets vs. smartphones. Either way a responsive design is critical for both users and a lot of thought needs to be put into ensuring that your mobile segment is being taken care of from a CRO perspective so you’re not losing revenue.

    • Greg, going point. As smartphones and tablets are becoming more and more advanced people are less hesistant when it comes to purchases. This evolution of the smartphone consumer will continue so it’s important that designs are responsive. Thanks for reading and providing valuable feedback!

  43. Two quick notes.. . In most cased retailers use promotion to drive traffic to the brick and mortar (4SQ seems to have it backwards) and I have seen reports that people prefer wallet content via email rather than in branded apps.

  44. I am surprised by this number (# of smartphone people doing store shopping) because in my niche, there’s hardly any conversion from mobile devices. My deduction is that for general shopping (clothes, fashion, gifts), smartphones are being used but not much in certain technology areas such as hosting, software etc.

    However, I totally agree with your views on going the mobile way for preparing yourself for all out online marketing.

    • Great point. I think it really depends on your niche. However, as more people are transitioning to smartphones the searches that are performed on those devices are going to be more broad. That is why it’s good to prepare!

  45. No doubts, every other webmaster and owner should dig into mobile customization and utilizing the audience that are accessing their property via mobile devices.

    During my recent project in local market, I have noticed that people are not aware of the mobile audience impact in the market.

    • Hamza, mobile is still in its infancy in the grand scheme of things. I agree with you completely. People should definitely dive into mobile before it’s too late to hop on the train.

  46. Dewayne Antonelli :

    I have learn several good stuff here. Certainly price bookmarking for revisiting.

    I surprise how much attempt you set to create any such wonderful informative website.

  47. yeah! right. All the marketers are now focused on mobile rather than on desktop. That’s the great infographic. Full of informative. Thanks for the info.

  48. Mobile devices have now become an extension of people themselves. So I suggest this strategy to all marketers. I know that this is also good for small business.

    Thanks for giving us a relevant info graphic why entrepreneurs must have a mobile marketing strategy. I hope they will not hesitate to try this. ?

  49. Absolutely right!! All the marketers should try to focus on mobile rather than on desktop. That will be good for them. Revenue will also be increased by doing this!!

  50. nice. Really informative. Mobile marketers performs well than desktop.
    Thanks for the post.

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