7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up


Is the pen mightier than the sword? In the marketing world, it is. With a few little tweaks to your website copy, you can drastically increase your conversion rate.

The beautiful part about these tweaks is that you don’t have to be a professional writer or a wordsmith… these are simple changes that anyone can make.

Here are 7 simple copywriting tweaks that’ll increase your conversion rate:

Customers want benefits, not solutions

What’s the number one reason you buy a product or service? It’s because you’ve found a solution to your problem, right? Well, although people want to buy solutions, solution selling doesn’t work as well as it used to.


Because of the web, people are now able to do their own research and find their own solutions. 60% of people do research, set requirements, benchmark pricing and rank options before they buy. In other words, customers already know all of the potential solutions out there, and they are just trying to figure out which one to pick.

This doesn’t mean you should stop solution selling, but you should also start selling the benefits of your product or service. Here’s an example from the Crazy Egg homepage:

crazy egg

If you look at the image above, you’ll notice three benefits of Crazy Egg.

  1. The heatmap helps you increase your conversion rates.
  2. The scrollmap tells you the elements on your web page that people are interested in.
  3. The overlay report helps you get more clicks on the elements that make you money and fewer clicks on the elements that don’t make you money.

If you don’t think benefit selling is powerful, just read this case study. It breaks down how combining solution selling with benefits boosted our conversion rate by 30%.

People don’t read, they scan

There is nothing wrong with having a lot of text on a page, but make sure it is skimmable. On average, people leave a web page within 10 to 20 seconds, so you have to make sure you are able to grab people’s attention within a few seconds.

From having a strong valuable proposition to formatting your text so people can quickly understand the message you are trying to convey, focus on making your content more skimmable.

These are the six simple ways to make your content digestible in a quick manner:

  1. Bold important facts, benefits and sentences.
  2. Break up long paragraphs into shorter ones.
  3. Use bullets and numbers, where applicable.
  4. Keep your text readable by using black text on a white background.
  5. Pare down your web page by removing unnecessary elements.
  6. Use photos to explain your message.

A picture is worth a thousand words

From placing images of happy customers on your web pages to using images to explain your product, you can bank on the power of images to help convince people to buy. Highrise boosted their conversion rate by 102.5% by showing an image of a happy customer on its homepage.


Apple also uses images on its features page to help enforce its marketing copy. On its iPad mini page, Apple uses a pencil to help show how thin iPad mini is.


Text without images can be boring, so you should test adding images to your web pages to help increase engagement.


As you can see from the image above, adding pictures to your site can help increase engagement by 21%.

Simplicity is the ultimate sophistication

You don’t have to write a lot of copy to convince people to buy. A great example of this is Square.


Similarly to the Highrise example above, Square also tested a version with a lot of marketing copy, which decreased conversions by 22.72%. This just shows that having too much marketing copy, or the wrong type of copy, can decrease your conversion rate.

highrise long

The trick with writing a marketing copy, whether it is short or long, is to make sure you are answering objections. People will always have concerns about buying your product or service. If you can find out what they are, you can write a copy that addresses those objections.

A simple way to figure out what objections your visitors have is to throw up a Qualaroo survey on your website and ask them the following questions:

  1. What else would you like to see on this page?
  2. What’s your biggest concern about purchasing [insert your product or service name]?

When you are using Qualaroo, make sure you select the time-based survey setting so that the questions only show up after someone has been on your site for more than 30 seconds. You don’t want to ask someone these questions right when they visit your site because they haven’t had the chance to read your marketing copy.

Optimize your whole site, not just one page

When you think of a marketing copy, what comes to mind? Chances are it’s sales letters. You know, it’s those ugly pages that never end and are just trying to sell you something.

Kind of like this…

sales page

Effective marketing copy isn’t just about one page. You need your whole site to have one cohesive message. In other words, your home page has to tie in with your features page; your features page has to tie in with your pricing page; and your pricing page has to align with your checkout page.

When President Obama was running for election, his team used to have a single landing page that used to collect donations. But when they tested a sequential 4-step landing page, in which the marketing copy flowed from one page to another, they were able to boost their conversion rate by 5%.


When I used to have a congruent marketing copy between my Quick Sprout emails and my sales letter, my sales went up by 18.74%.

To ensure that the marketing copy throughout your whole site is aligned, before you start writing your copy, you should first plan out all the pages. Planning ahead of writing will ensure that your message is consistent throughout.

Build a relationship before you sell

Just for a moment, go back in time and imagine yourself in elementary school. Now think of the time where they made you sell candy door to door in order to raise money for the school.

Which of your neighbors bought candy from you? The ones who knew you, right?

When you get to know people and bond them, they are more likely to buy from you compared to a stranger. So, how do you build a relationship with your readers in a really short period of time?

  • Write in a conversational tone – you can’t get to know people without having a conversation with them, so use the words “you” and “I” within your copy because it creates the effect of having a conversation with your visitors.
  • Tell stories – it’s easier to bond with people who open up. Telling stories will help people feel like they know you.
  • Build trust – one of the quickest ways to build trust with your visitors is to leverage testimonials.
  • Show affection – by showing that you are there to help people, you will build a bond faster. I do this by telling people to contact me if they need help or by inviting them to read my story and leave a message for me on my about page.
  • Relate to your audience – people get along with others who are like them. Don’t act smarter than everyone else, and don’t think you are better than your customer. Highlight any characteristics you or your company may have that your customers can relate to. On Quick Sprout, I talk about how I came from nothing and made something of myself because I feel anyone who puts his or her mind to it can do the same. At KISSmetrics, we show how we love education as our visitors also love to learn and educate.

Creating a bond with your visitors is an important step in sales. Test a marketing copy that helps you create a bond with your visitors.

Watch your language

No, I don’t mean curse words! The words and phrases you use on your website will either help you get more sales or push your visitors away.

Let me give you an example… do you know why e-commerce companies use the phrase “add to cart” instead of “buy now”? When you click “buy now”, you feel like you are making a commitment, which is why you are less likely to click on it. When you click on “add to cart”, it gives you a sense that you can still back out, which is why you are more likely to click on it.

add to cart

As you can see from the screenshot above, the phrase “buy now” decreased the conversion rate by 9.61%. And this isn’t the only example of how a few simple words can decrease your conversion rate.

Phrases like “purchase now” or “buy” can decrease conversions as they make people feel that they are making a commitment. “Free trial”, “money back guarantee”, “we promise not to spam you”, “discount”, “get instant access”, “percent off” and “trusted by” are all examples of phrases that can help boost your conversion rate.


If you are looking to boost your conversion rates and, more importantly, your sales, don’t forget about the little things. Small tweaks such as adjusting text in your call-to-action buttons or changing your headline can have a huge impact on your conversion rates.

Before you permanently implement any of these copy changes that we discussed above, however, you should run an A/B test to make sure they are actually increasing your conversion rate.

So, what other copywriting tweaks can you make to boost your sales?


  1. Practical and helpful tips, Neil. Keep up the good work. 🙂

    • Rohit, glad I could help. Thanks for reading and please let me know if you need any help with anything.

      • kapil heera SEO :

        Neil sir i am totally agree with you. as you wrote about Optimize your whole site, not just one page this is best for website future.

  2. Amir @ Blue Mile Media :

    Great post. Going to implement some of these. Personally, I get the best results by focusing on the CTA words/buttons.


  3. Shadi Halloun :

    Exactly what I need. You’re great, Mr. Neil. Please keep on doing what you’ve been doing.

    • Shadi, glad I could help. Please let me know how these tricks workout for you. I’d love to hear your feedback 🙂

  4. Personalised Gifts :


    I put them all in test on my blog too.

    They are all winning against the controls.

    You’re the best!

  5. Such a simple tip : relate to your audience. For some reason, I always forget this. I always feel the need to prove that I’m ahead or something. I made sure to write this down.

    Btw, do you have any specific tips for the text around the call to action? Some folks recommend you place a quote there. What do you think?

    • I do, I actually recent wrote a whole blog post on that one topic. https://www.quicksprout.com/2013/03/14/click-here-11-ways-to-improve-your-call-to-actions/


      • Neil – just touching on this as well, what do you think is more important – Tone and language or simplicity / SEO?


  6. Kumar Gauraw :

    Once again practical tips based on research and experience. Great post Neil. Thank you for this reminder one more time!

  7. Once again good helpful blog post, but I like your this sentence that is “build relationship before sell”.

    Thanks @Neil

    • yup!

      Real selling happens naturally, only when you have a foundation: which is your relationship with the other party

      Like for example, if one my affiliate students or partners uses a web hosting company, I may join it as well, just because I trust the guy recommending it…

  8. Miro - Dose of Dash :

    Great tips, Neil. I think this is really applicable beyond e-commerce and will be taking a closer look at my blog later today!

  9. Mashruf Kabir :

    Neil, your articles are lengthier than the longest of novels, but I have never, and I swear to God, spent sooo much time on pages which such long content. WHY I do that, you ask? It’s because your content isn’t just a scramble of words – It. Is. GOLD.

    I THANK YOU! 😀

    Cheers and keep up the good work! 🙂

    • Mashruf, thanks for the very kind words. I should thank you for reading and providing positive feedback. I think it is important to have a dialogue in all things so we can all learn from each other. Please let me know how I can help moving forward 🙂

  10. Wow! Another well put article from you! Keep that up mate.
    The heatmap tool was the thing I really needed. Thanks a lot 🙂

    • Amal, glad I could help. I think the heat map tool will really push the needle for you. Please let me know if you have any questions.

  11. Thanks Neil the post was great and i loved the way how you described , how important it is to use the right words to incline your conversion rate.Keep up the good work…!!!

    • Hamza, you would be surprised that the right words can make a great deal of difference. Thanks for reading and I look forward to hearing more from you 🙂

  12. Sourav Saha @ Blogaholic :

    Great post Neil! I absolutely agree with you on the simplicity is the ultimate sophistication note. In the given example where Highrise decreased conversions by 22.72% with a long sales copy.

    But a long sales copy outperformed a short sales copy in case of SeoMOz or currently moz. (More aboout this here:http://www.conversion-rate-experts.com/seomoz-case-study/) There are also examples like this.

    So the question is is there any length of a sales copy?

    • It really varies per site. As I mentioned in the article you have to test things out and see what is best for your business. 🙂

      Always run A/B tests.

  13. Philip Elmes :

    I think your posts are great. So useful that I often keep them for later reference, divided by general topic (SEO, copywriting, marketing, etc).

    And, since I coach others, I often distribute your stuff, in .pdf format, to my students. ALWAYS with attribution, usually including the link to the specific page/post (source).

    You’d make it easier on me if you had a “print” feature on your page as many other info/experts do. Especially for those of us who are selective in what interests us.

    In any event, great advice, well presented. You are a fine coach. Now let us help you get even more viral.

    • hey Philip

      you coach in the real estate industry?

      you may want to copy-paste Neil’s posts into a word document and print them from there… easy, is it? 🙂

    • Philip, thanks for reading. I am glad you find the posts helpful. For the time being I haven’t inserted a print feature because it takes away from the great conversations I can have in the comments section. I look forward to speaking with you more. Please do let me know if you have any questions 🙂

  14. Satish Kumar :

    This is my first time here, and i want to describe you Neil in three words; ‘You are Awesome’. The information you give is really helpful for me.
    Thanks for Share!

    • Satish, thanks for the kind words. I look forward to having more conversations with you. Please let me know if you have any questions or feedback 🙂

  15. Parmveer Singh :

    Again a Great Post !

    Conversion is, what I think, an internet marketer should focus, rather running behind rankings and traffic.

    Including examples and case study is the best part, I like the most in your posts.

    You don’t preach but share, keep it up. Great Job. 🙂

    • Parmveer, as marketers our main objective is accomplish conversions. Everything else is a just a means of accomplishing that goal. Thanks for reading and love the feedback 🙂

  16. Adesanmi Adedotun :

    Hi Neil,

    You always come up with awesome tips and helpful one always and that is the more reason I love visiting your blog. Great Job sir!

  17. How did you become so creative? You always come up with the killer content.

    • Anees, I think it comes from the interactions I have with my readers and colleagues. Couldn’t do it without you guys 🙂

  18. Kurt Frankenberg :

    Heh… As I was reading the beginning of this post and you were talking about WHERE folks abandon your page, it hit me in the pit of the stomach… “Abandon? Of COURSE no one abandons the page… lookit how much time and effort I put into writing that copy.

    I’m a long-copy kind of guy, Neil. But I think I need to face facts: some folks DO abandon your work. They don’t read, they scan until something of interest convinces them to dig deeper.. or it doesn’t.

    To paraphrase a bumper sticker I once saw, “Abandonment Happens.” The mapping tools you spoke about will tell me WHERE it happens, which is a good first step toward fixing the problems that are making it happen.

    Thanks for the post Neil. You are almost as insightful as I am good looking.


    Keep Stepping,


    • hi Kurt

      I think everybody scans nowadays, no matter how short or long the copy… even analytical copywriters aren’t reading the entire sales page but looking for recurring elements to use and enhance their own projects, isn’t it?…

    • Kurt, hahahaha this comment made my day. Thanks for the feedback. I definitely agree, it doesn’t matter as much that they abandoned but where they abandoned. If you can pin point this you can solve a problem. Please let me know if you have any questions or feedback. Keep up the great work!

  19. The great Neil ! I like the strategy of the short landing page and obama’s story

    I talk everytime on my blog about building trust with the reader and I always say “Be relevant, solve a problem”.

    Thank you !

  20. Wow, nearly every copywriting book I’ve read says to mention the solution and then focus on the features later.

    I might need to test this out.

    • Rahat, let me know how it goes once you test it out. You may find some surprising insights. Thanks for reading!

  21. David Winsauer :

    A huge fan of the congruent forms. Definitely makes filling out lengthy forms seem less… lengthy.

    • David, great point. I think the easier it is to fill out a form the more inclined a person will be to do so.

  22. Neil, in your experience what has been the best Call To Action text for a free newsletter signup? I’m currently using “Get Updates.”

    • Wesley, I definitely think that one is short and to the point. However, if you really want to push the needle I would suggest adding some other catchy phrases as well, like: Get Free Updates, Get Great Update or even Get Valuable Updates.

  23. Articles like this one is the reason why I’m subscribed to your RSS feed!

  24. Joseph Michael :

    Great stuff as always Neil! I’ve found that pictures are not only worth a thousand words but a thousand unique visitors if done right. I’ve actually built my whole site around the importance of images for bloggers. I’ve quoted you on my about page and in my welcome trailer too! Thanks for providing such great help for us all.

    • Joseph, thanks for the share. I think images really push the needle for any of your marketing efforts. They are often overlooked and not given their due credit. Let me know if you have any questions 🙂

  25. Thanks Neil, love how you actually showed us the differences on these examples. Great stuff. Now to make some changes. I imagine the same words that work on site would work well with social shares as well? I had add to cart on website but tweets with Buy now should be changed to discount or some other type of words. This one got me thinking.

    • Lisa, glad I could provide some help with these examples. They typically will work the same, however, I encourage you to a/b test to get optimal results. Let me know how it all works out and if you have any questions along the way!

  26. Alvin Chadwick :

    These were really great copywriting tips, thanks for sharing and I’m definitely going to spend one day reading the rest of your blog!

  27. Great work Neil. Am just starting up a new website to promote a book I wrote. Am definitely going to take up your ideas when working on layout and copy. Would love to send you a copy of my book as well as a thank you! Let me know best way to contact.

    • Ryan, glad I could be of assistance. Please let me know if you have any questions along the way. Definitely send me a copy! You can email me at neil@neilpatel.com to find out the best way…

  28. Michael Aveling :

    Hi Neil, another very inciteful post, thank you.

    We are in the process of developing a new website and I am interested in your opinion about disclosing our prices. The majority of our competitors don’t show their prices which doesn’t seem to affect their level of conversions. I believe that showing prices gives the customer a starting point to determine what they can afford and demonstrates transparency but am concerned that it may be working against us. What are your thoughts please.

    • With lower price points it is wise to show them. With higher ones it isn’t because it will drastically reduce conversions. By not showing them, you aren’t being misleading, instead you are giving yourself an opportunity to pitch. It’s not that people can’t pay the higher prices, it’s that they usually don’t give a company the chance when they see high prices points, without even trying to see what they have to offer.

  29. Hi Neil, this is actually really interesting. Thanks for sharing your knowledge. Especially the part where HighRise increased their conversion rate by simply putting the happy customer image as a background which I think shows how much people are drawn to smiling/positive faces or ‘ideal’ images.

    • Brianne, very good point! I think this strategy has been adopted time and again with products. Whether the product is toothpaste, candy or services smiling faces always do the trick. They subconsciously create a sense of customer satisfaction.

  30. Makka of Tent Reviewshq :

    As always, some very helpful tips Neil. But I have to query one of them, i.e “People don’t read, they scan.”

    I’m only a beginner affiliate marketer, but have instinctively tried to cater for the skimmers.

    I use short paragraphs, plenty of bold sub-headings and highlight important terms (which are sometimes targetted keywords). I also add bullet points, use italics etc.

    My tent review site was recently Google-slapped out of the blue, so I’m thinking that catering for skimmers in the way mentioned, equates to over optimization in the eyes of Mr, G.

    Cheers, Leon

    • Leon, gerat point. I think catching a reader right away is essential. This can be done through the use of catchy headlines or even images that really pop! I think your strategy is pretty sound. You want to information as easy to digest as possible. Let me know how it all works out for you.

  31. Michael @ The Book Realm :

    Great tips, Neil! I’ve heard so many times before about the importance of building a relationship first before selling and now I really get why I need to be doing that.

    As a side note, I almost gouged my eyes out when I saw that hideous sales letter 🙂

    Keep ’em coming!

    • Michael, relationships in business are the keys to long term success. I think it’s vital to keep in touch and help others out in any way possible. Glad you found the sales letter interesting lol.

  32. Jeremy Hermanns :

    Good stuff Neil – thanks for the awesome info 🙂

    Keep it up and anytime your in Austin feel free to hit me up!

    • Jeremy, glad I could help. Thanks! I love the business scene in Austin. If you are ever in Seattle feel free to shoot me an email 🙂

  33. I agree with the point about the Qualaroo surveys. I have come across websites of even good companies that throw up this feedback form in your face as soon as you load their home page or landing page. How can you possibly evaluate their website without even checking out the home page banner? The form is just thrown at you! Good learning – avoid such practices. i would even suggest that let the form pop-up only when the person takes an action to exist the website altogether – I mean go to another domain. E.g. From Kissmetrics to Yahoo Mail…KM would then pop-up this form detecting that the visitor is leaving my site altogether and not just the current page.

    Also, Neil, I appreciate that in so many comments you have taken the trouble to respond personally. That’s really a good business relationship practice.

    • Spelling error – sorry:

      I would even suggest that let the form pop-up only when the person takes an action to exit (not exist!) the website altogether…

    • Ketan, great tips. I agree, however, sometimes there is such a high demand for your services that pop-ups really are the way to go. Sometimes people come to the site to get a quick consultation so the form really works well. I believe building relationships and responding to comments really creates good will and trust. Thanks for reading I appreciate the great feedback 🙂 Please do let me know if you have any questions or need help with anything.

  34. Neil… have anything written on Newsletter or references?

  35. Raymond Duke :

    This seems like an interesting article. I never read it thought because of not just one, but TWO popups slammed in my face upon entry to your site. I have a rule: popups = won’t read the article and will consider the site’s content part of shady trickery to get get subscribers.

    For what it’s worth, I’m not going out of my way to be rude. I’m just telling you how a great majority of people on the web think and feel about popups. But hey, if they are working for you, great. I just don’t plan on visiting this site or following your brand ever again.

    • I really appreciate the feedback. I used to have 3, but I recently removed one.

      Also you should be getting cookied, so after you see them once, you shouldn’t ever see them again.

  36. Great post Niel. You always come up with a brilliant article. Thank you for sharing this info with us.

  37. One of the best set of tips on conversion I’ve read! Keep up the great work Neil.

    • Andy, glad you found the post helpful. Thanks for reading and I look forward to hearing more feedback from you 🙂

  38. Neil. All your points you have mentioned related copy-writing make sense. I would try implement on my next writing assignment. Second point which makes me surprise that people won’t connect to the buyers before buying, building relationship through writing. I will work on that in my future writing. Thank you

    • Saneel, glad you found the post helpful. People really want to create meaningful relationships with their readers. Let me know how your assignment works out for you. I would love to hear feedback and any questions you may have.

  39. maddy perumal :

    best tips..i am going to use right now.

  40. Hy neil,
    Well I can find the little infact minute things can affect your traffic as well as sales so significantly. I never knew about such a wide transition in the statistics you have shown in this article. I mean I never thought that just by changing your rectangle to a square can make a huge amount of difference.
    One main thing which I liked about this article is the point “Mind Your Words”.
    Thank you so much for putting up these things before us.

    Waiting for more such stuffs from you.


    • Charmie, glad you enjoyed the article. Design elements are very interesting. Changing colors, shapes, stats and even the font can have a tremendous impact on traffic and conversions. Glad you liked the point about Minding your words. Please let me know if you have any questions.

  41. hi Neil

    I agree these tricks could increase conversion with one remark, that the traffic you’re currently getting to keep rolling-in with at least the same level of quality and in the same amount…

    If you depend on Google to bring traffic, this requires you keep building / generating back-links and content; if you’re advertising or PPC-ing, then you have to spend the same amount of money (or more) and adjust your ads accordingly…

    You say that we don’t have to be a professional writer or a wordsmith to make these tricks work for our sites, I tell this: it’d be a bonus if you’re a pro writer/wordsmith… – that’s why people who aren’t or don’t have the time to tweak their copy will hire a professional like you for example, is it? 🙂

    • Yes, being a professional does help, assuming you understand the company’s product or service.

      As for traffic the quality goes up and down over time, which is natural, but your overall conversion rate should go up if you keep running successful a/b tests.

  42. Stephen Moyers :

    Really very helpful tips to increase conversion with the help of text. I really like your idea of displaying images and text together. Thanks for sharing!!! 🙂

  43. Frank Duvale :

    Copywriting tricks for conversion boost … very useful and interesting article, thanks for sharing that with us. I will definitely give this some more thought.

  44. Little things always add up.

  45. That’s a great set of tips Neil, thank you. I’m really surprised that the long form person design for Highrise under performed the simple person design set up. I would have thought that the long form version was the perfect balance … good to have the facts!

    • David, that’s the beauty of testing out different designs… you never know what the results will be. However, through personal experience and other people’s testimonials we can plan for an optimum design.

  46. This is really great set of tips Neil.. thanks for these.
    I too believe that keeping things simple (and not deliberately making them complex/long) can increase your conversion rates..

    • Nina, glad you found the tips helpful. I think simplicity is key. Too often we get bogged down in the little details.

  47. You amaze me. Thanks for providing us with the down n dirty!

  48. I’ve got another tip to add:

    Avoid “marketese” (overly promotional or fluffy language) in sales copy because it hinders users from finding the information they’re actually looking for, and decreases the trust factor for your company.

    SHOW how great you are, don’t tell!

  49. Prof D It pisses me off when you just post a comment just for the sake of links. Its so lame, I tot u could have placed a viable knowledge before your audience perhaps its part of reverse psychology hmmm.

    On the side Neil, this is a great article, you always do this on a consistent basis.

    I sympathise with Raymond Duke, but he should understand that those are the stress he needs to get great content. I love your custome care policy so understand your being polite. Am sure With google promoting sites with low quality on its first page sites like yours are great relief.

    Finally, just want to know if you’ve heard of the google shit storm.

    I.e the ranking of sites with outrageous content just because they do post everyday.

  50. hi neil,

    I’m just wan to ask the sales letter pic that you’ve given as an example, if that’s not really working to increase your conversion, why many sales marketer and “internet gurus” out their are still using the same form?

    I know this mostly the case with clickbank products.

    What is your thoughts about it?


    • It works well sometimes and other times it doesn’t. For example it worked extremely well for Crazy Egg, but it didn’t do well for KISSmetrics. It’s something that you need to A/B test.

  51. I really like the entire article especially the last section with the phrases. I am going to implement these techniques on my websites and I think I am sure this will help me a lot.

    Thank you very much Neil for taking your time to write these tweaks.

    • Masood, I am glad I could help. I think the phrases really motivate people and give them a sense of how the whole process works. Please let me know if you have any questions or want to provide some more feedback 🙂

  52. Neil,

    As usual, a post worth its weight in gold.

    Perhaps i missed but there wasn’t a mention of “an arresting headline”!! People see an article when they are searching for something and unless the title is grabbing, they may give it a miss and lose the entire content.

    I captured my personal experience of the power of headlines here http://badrirag.wordpress.com/2013/01/31/everything-well-almost-is-in-the-headline/

    • Badri, glad you found it helpful. I agree! Headlines should really capture the user’s attention within the first couple seconds of a glance. I’ll have to check out the article you posted. Thanks for this additional information!

  53. Thanks Neil for a current perspective of the latest insights into what’s working well for increasing conversions. Your desire to help others, despite your abundant personal success, is a very outstanding quality that should hopefully serve you well in the future.

    • Sam, I am glad to help. I think people should focus on metrics that matter and create a positive ROI. People often overlook what matters and focus on fluff metrics. Please let me know if you have any questions or feedback 🙂

  54. Nikhil Narkhede :

    Hi Neil,
    I also believe that text without image does seem boring to any visitor. Images and their presentation matter a lot.
    Happy to see that the crazy egg tools are actually seem to be very much efficient. I have read the case studies and what all these tools can do. Great work!
    Thanks for your tips for building responsive web audience to our content. Cheers! 🙂

    • Nikhil, great point! I think that’s a great point. Images really push the needle and catch people’s attention. Please let me know if you need any additional information about heatmap tools 🙂

  55. James@youdolife :

    very useful and interesting information. thanks

  56. Vijay Pashte :

    Hi Neil,

    Im now really addicted to read your posts. 🙂

    Each post on this website is really shows clear path of particular topic that you write about and help me to learn new ways of online marketing. Thanks a lot.

    I Would like to add one more tweak in the above list is putting up videos. I saw some of the great sites which makes use of videos. ex. Clients Testimonial videos. which creates more trust for its visitors.

    Warm Reagrds,
    Vijay P.

    • Vijay, glad you enjoy the posts. I try to put as much as possible into every one of my articles so people can get as much information as necessary. You are right on point: videos are a great way to show your clients and users how your product works and what your value proposition is.

  57. Practical in addition to useful information, Neil. Keep up the favorable work.

    • Muhammad, glad I could help. You should check out my most recent blog post, I think it may help: https://www.quicksprout.com/2013/08/08/this-is-your-brain-on-visualization/

  58. Joseph Adediji :

    Yet another insightful post from you Neil.
    These are awesome tips that every marketer and copywriter should always keep ion mind when writing a copy. I have found simplicity to work well, people love less distracting pages, they just need it to be simple!

    • Joseph, great point! I think simplicity really is key. If you check out my new blog on infographics there are some key points that I outline on simplicity: https://www.quicksprout.com/2013/08/08/this-is-your-brain-on-visualization/

  59. Manthan Thakar :

    Amazing post! Helps a lot to someone like me who has just launched a website. Thanks so much 🙂 Learning a lot from you man!

  60. One of the really amazing tips on improving the Copywriting. Even, i am not into selling products online but still love to spend my big time in learning new things. I really liked these practical tips.

  61. Hi Neil, i have been working out on SEO from last 6 months. My website contents are almost all written by myself and has all the information that an individual need but still my website is not doing good in search engine. Can you please help me out.

    • Yatran, sure thing! What do you have questions about. If you let me know what your biggest roadblock is can surely help 🙂

  62. Wow simple but practical tips that really make sense thanks Neil

  63. Hey Neil, Thanks for all these steps I would try to implement these steps on my next writing assignment. But I still thinking about the Second point which makes me surprise that people won’t connect to the buyers before buying, building relationship through writing. Again Neil Thanks a lot and give us this type of informative post. 🙂

    • Julia, you really have to make that personal connection with your buyers. I think the best way to do so is by creating content that is visually attractive and forces people to convert. Thanks for reading 🙂

  64. Muscle Freaks :

    Great info thanks for sharing it with us. We own a Bodybuilding Supplement store and always looking for ways to up our conversions.

    Thanks again for sharing this info!

  65. Excellent article Neil. These are some really useful insights for someone new to digital marketing like me. Some I have already been using, while the other are just ingenious. Thank you for your generosity Neil!

  66. Thank you for the tips…the “Add to Cart” vs “Buy Now” is genious…it’s so simple, but it makes complete sense.

    • Chris, I have really noticed great conversions when you say “add to cart” it is more suggestive than saying “buy now” which may come off as harsh.

  67. Jennifer McDonald :

    Great tips, thank you so much for sharing this information!

    • Jennifer, glad I could help. Please do share any updates on how you utilized the tips. I like to hear positive feedback 🙂

  68. In one of your last post you shared a tip that images where people looking at you strikes and today one more added happy faces.well i had to grab this knowledge of visual representation and i got it.thanks sir.

    • Rohan, glad to hear it! Sounds like you found the article helpful. Please let me know if you have any questions or need help with anything 🙂

  69. Quality stuff as always, Neil. All of this is really simple but incredibly true and useful. Language and design makes a huge difference in how appealing a website is and in how comfortable a visitor is.

    I know if I see a picture with a 2000 word essay underneath it, I’m leaving the page just because the company really thinks I have time to read all of that. The same info could be communicated quicker and I’m 400% more likely to stay on the page.

  70. These are really great tips. I particularly took the one about writing in a conversational tone to heart. I think easy going means friendly means they’ll read more.

    • Joe, I definitely agree. It’s all about striking the right balance between conversation and informational. Thanks for reading!

  71. “People don’t read, they scan” – absolutely. It can be annoying if you’ve hurled together some great content, but the fact is internet users just don’t read very much. It’s a form of attention deficit disorder, I’m sure. Personally I love sitting down and reading something properly.

    • It’s a sad truth. People often overlook the importance of articles because the design elements are boring. You really have to make your content pop so that the casual scanner will stop and look at what you have said.

    • http://www.bbf-bd.org/ :

      You really have to make your content pop so that the casual scanner will stop and look at what you have said.

  72. Hi,
    Thank you for the tips…the “Add to Cart” vs “Buy Now”

  73. free mp3 download :

    thank you so much for sharing this kind info regarding conversion rate

  74. mp3belly.com @ Free Audio and Video Music Downloads :

    Such a great article. Thank you for your effort.

  75. Thanks Neil Patel for your valuable tips. I am currently creating website to sell my services. your tips will really help me.

  76. Hey Neil, You are such an amazing blogger. I wish to have such a website as yours. 🙂 you provide us with the most amazing tips ever. Thanks alot 🙂

    • Raza, thanks for the kind words. Please let me know if you have any questions as you optimize your site. Also, check out my new forum for tips and tricks!


  77. This is incredibly helpful. I am going to change some of my pages to images of happy customers and see if it works better. Thank Neil

  78. One of the best set of tips on conversion I’ve read! Keep up the great work

  79. Bartosz Mozyrko :

    Excellent tips! Recently we published an awesome case study: http://blog.usabilitytools.com/great-orchestra-christmas-charity-420-conversion-rate-increase/

    $300,000 was donated via website. It is a 420% conversion improvement. I hope our insights will be relevant to your work 🙂


  80. This is incredibly valuable. Let me transform a number of my internet pages to be able to photos associated with satisfied buyers and see in the event the idea works more effectively.

  81. These are generally really good guidelines. My partner and i especially had taken usually the one about creating in a very covert develop to be able to heart. I believe easy going implies welcoming implies they’ll read far more.

  82. purchase order :

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  83. Osvaldo Sances :

    Hi Neil Wow I’m impressed that you got so many fans in a short period of time. Thanks for sharing your experience.

  84. Andy Conversion Obsessed :

    The button information will help me for sure! Buy Now does sound like a huge committment. I ‘d like to see a case study on the same thing with high priced items versus low priced items.

  85. Shabbir Kagalwala :

    Neil, the tips you’ve provided here are helpful, because they make sense. And since you’ve given examples and also links to research by 3rd parties, it all sounds absolutely genuine. I’ve already begun implementing the tips on my website…

    • Glad you have already begun taking action! If you need help making sense of anything else you’re learning, please don’t hesitate to ask.

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