The Advanced Guide to SEO

advanced guide to seo

Are you tired of reading basic information on SEO? I know I am. Every time people tell me about basic SEO tactics like optimizing your meta tags… it drives me crazy.

Why? Because there are already thousands of articles on meta descriptions, and there is no need to regurgitate the same old information.

Because of this, I wrote The Advance Guide to SEO. It took me a bit more than six months to complete it… but now it’s live.

Here’s what is covered in this 45,000-word guide:

  • Introduction – a break down of what you are going to learn.
  • Chapter 1: Indexation and Accessibility – in this section you’re going to learn some advanced techniques for evaluation and optimization of your website for indexation and accessibility.
  • Chapter 2: Site Speed and Performance – we’re going to crank it up a level and help make your site run faster and perform more efficiently. This is not only great for user experience, but it’s also great for search engines.
  • Chapter 3: New Search – now your site is crawlable, indexable and lightening fast. Time to ramp it up another notch with some new search elements. Search is moving towards a more semantic “real to life” environment.
  • Chapter 4: WordPress – because it is the most popular CMS in the world, we are going to take a deep dive into how you can make it search engine friendly.
  • Chapter 5: Advanced Data Research – after the first 4 sections, you should have a rock solid website. But there’s way more to SEO than speed, indexation and metadata. We’re going to begin our off-site SEO techniques with some ImportXML!
  • Chapter 6: Keyword Research – you’ve used the Google AdWords keyword tool before, right? We’re not going to cover that here though. We’re going to go beyond the common keyword research tools and explore some less talked about ways to find the best keywords to target for your site.
  • Chapter 7: Link Building With Content – I bet you’ve heard time and time again by now how important “quality content” is to attracting links, shares and, of course, traffic. This section spells out some step by step actions you can take to create your own amazing content and also how to incorporate the right techniques into that content so it performs even better.
  • Chapter 8: Link Building Techniques – the first section here may be a simple list of places to submit your site to (to get followed links). But don’t be fooled! This section is packed with step by step instructions on how to capitalize on 15 link building techniques. I definitely encourage you to follow them or come up with your own ideas!
  • Chapter 9: Search Verticals – If you operate in a search vertical, you’re in a unique place to capitalize on some great traffic. These areas are not as often talked about in SEO, but you can capture some high converting targeted traffic in these areas. We’re going to cover local, mobile, slideshows, youtube and more.

Click here to read The Advanced Guide to SEO.


My hopes are that you like The Advanced Guide to SEO. As time goes on and search engines change, I will try and keep it up to date. If you see anything that needs to be fixed, feel free to leave a comment below.

If you find the guide to be too advanced, check out The Beginner’s Guide to SEO as it will teach you all of the basics.

P.S. Don’t forget to tweet about The Advanced Guide to SEO.

P.P.S. You would be doing me a HUGE FAVOR by reading The Advanced Guide to SEO, sharing it via Twitter and Facebook, and by leaving me a comment to let me know what you think.


  1. Talk about great quality content, huh?
    This is awesome, thanks Neil.

    • Great one Neil. Hope advanced guides such as this one will turn the spammers in to white hat SEOs and the real marketers that the web wants. Post Google’s Penguin and Panda algorithm updates the SEO industry badly needed a guide on the revised SEO strategies which will not only educate on how to do the real stuff and to let them know what one really needs to do to rank on Google.

    • This is brilliant. Just what we all need. So many articles churned out today are all about SEO and marketing strategies we already know. Sometimes it’s hard to sift through all the articles out there because we already know so much!

    • Thanks Manu, appreciate it!

  2. Mark @ ThinkTraffic :

    Thanks for an amazing post as usual Neil.
    I was going to spend an hour or two reading my favourite blogs, but I may need to come back to this when I really have time.

    I’m sure I will learn a thing or two! As an SEO you never stop learning!

    • I am about to release a paper is SEO dead. It covers most of the core principles of what started our as SEO. It suggests at best the definition for an industry was ill thought out and at worst an industry has continued with a lie and deciet.

      I’ve always said yes I do SEO but thats to make it easy for the client! I have always told clients SEO doesn’t really exist and whilst they understood what I meant they still call it SEO!!!!

    • Yah, it is a pretty long guide. May need more than a couple of hours. 😉

  3. Nathan - MySkiResort :

    WOW this is awesome – thanks so much for taking the time to create this Neil!!! 😀

  4. This website is like a really hot chick that you see walk by…and then you just get really mad.

    Just amazing stuff on this blog all the time.

    Makes me frustrated.

    • Probably one of the funniest and most accurate comments I’ve seen in a while. True, true… reminds me of this one gal I work with. While she’s incredible gorgeous (and friggin’ smart), there’s this inexplicable frustration after the conversation’s done. I can’t put my finger on what it is, but it seems to be the same kind of frustration when I see an awesome post that’s blogged here so consistently.

      It’s definitely not a case of the “one who got away” (way out of my league) and probably more along the lines of “damn, I’m never going to get a date” feeling.

    • ROFL, your comment just made my day!

  5. James Kieffer :

    Wow. This looks impressive Neil. I just started browsing and can’t wait to jump in. It also looks great. Whoever did your graphics / coding did an awesome job. Thanks for all the great content.

    • Kudos to you Neil. You are spot on James, the graphics are awesome and very informative. I myself have been doing SEO for years now and I am very much sick with the fact that I get the basics, then left hanging asking what’s next. It is really frustrating sometimes because I cannot get the help that I needed when I started in SEO. I am always looped in circles. So good job Neil for providing us a complete pyramid of all the things SEO comprises of. I checked it out and I read some very promising information. I definitely like the chapter 8 which is about the Link building techniques. Admit it or not doing white hat SEO through links is quite tough nowadays. Thanks for the valuable post again.

    • Thank you, I will be sure to pass along the compliment!

  6. Wow Neil! I can’t wait to get time to really sit down and read through everything. I’m pretty excited for this!

  7. Hey Neil, great resource from what I saw by checking it out quickly. Before I get into that I wanted to ask you…

    Where or how did you get that “sharing bar” on the left sie with the Twitter, Facebook, and G+? I really like the looks of it and want to use it on my sites.


  8. Great post Neil. I completely understand your frustrations around the basic “same-old-same-old” info but you would be surprised at the number of clients I get who have worked extensively on advanced SEO techniques but have never taken care of basic techniques like meta tags and URL slugs.

    • I normally provide basic or beginner tips for SEO in my post. That is why I decided to create something more advance for my readers that already know the basics.

  9. Hi,

    This is great. But there is a problem: When i go on that page and i try to read the guide, i have to scroll from left to right to see the all thing…This is in FF. In all others it seems to be ok.

    BTW: I like it! This is a cool guide

  10. It’s so kind of you to offer these valuable resources for free. Thank you so much!

  11. Thanks for your thesis on SEO. I just finished skimming through all of it and must say it’s worth way more than most paid manuals I’ve read.

  12. Neil,

    About getting driven crazy by repeating and hearing the same thing over and over again, I actually did a poll a while back. I found that many people are just simply scared of being different and doing something “wrong”. Because of that, this is one of very few blogs I bless with my egotistical time 😉

    One thing I have to mention, when I clicked on the “Read the advanced” link on my mobile (out consulting) it only gave me the option to leave a comment, clicking to the full view made it unscrolable, can you through the book or payment area to my email that’s required yet unpublished? I’d appreciate it!

  13. Theodore Nwangene :

    Hey Neil,
    Its as if you wrote this report for me and I’m going to read it from start to finish right away.

    But please, is it downloadable?

    Thanks for sharing.

    • It is, but dumb dropbox pulled the links. I am going to switch it over to my server and make it downloadable from there.

      • Wow… Millon Thanks Neil. Almost the entire guide is full of illustrated examples. Thank you very for sharing your experience and knowledge with everyone.

        Yes. We need PDF book to keep this in our computer shelf. May be you can put “Tweet to Download” option.
        Wow… Almost the entire guide

  14. Lilach Bullock :

    Neil this is an awesome guide. So many around but this is simply exceptional quality. I love the design as well. Have bookmarked and shared:)

  15. Wow, looks very comprehensive. Can’t wait to start reading it.


  16. I cannot Thank You Enough! Neil…you’re awesome.

    Having a Resource like this at one place is Awesome…

    Though this is an Advanced guide, with all the graphics and steps, it looks less complicated and fun to read…

    I’m sure you’re going to build a list of Lifelong followers with this freebie…

    A Huge Thanks….

  17. Quick things that jumped out (other than the amazing content/value):

    The intro is getting overlapped in Firefox. Works in Chrome though.

    Also “user low fast and responsive sites.”

    “In this section you’re going to learn some advanced
    techniques for evaluation and optimization your website for
    indexation and accessibility.”

    “That’s why this section
    covers best practices for both engines and users – with this
    like installing Google translate to making AJAX crawlable.”

    “After applying to techniques in this section to your website
    where most applicable, you should have an exceptionally
    crawlable and accessible website.”

    Ok, I’m stopping editing now. Definitely read through the content again though for errors like these. Then again if I read my normal way – skimming and speed reading – I wouldn’t catch these.

  18. BloggingAster :

    Awesome Tips and thanks for creating a brief and precise guide for SEO. This guide helped me a lot to learn the way of Good SEO.

  19. Morteza Shahriari Nia :

    Now that’s something to read. Grow and let grow is the way to success.

  20. Neil

    Nice Article. I still feel people do not know how to use meta descriptions. SEO sites actually do not share the actual knowledge. Most of the sites give fundas which a normal person wont understand.

    I have not seen a single site which is sharing knowledge from start to end in steps. People seems to be afraid sharing their knowledge.

  21. Steven Hughes :

    Well a ton of people don’t practice the basics, so they need to be reminded. This is great stuff, but most people are just interested in the basics of SEO. They aren’t looking for an advanced course or want to take the time to learn it. As half a geek I love it…Thanks for effort and solid content.

    • That is why a lot of my post are on basic SEO tactics. This is for those readers that have learned all the basics here and want to do more. 🙂

  22. Neil your work is genius and you’re a true master of the world of search marketing

    Andy Web

  23. Hey neil,

    I just looked over the guide globally and it looks great. Guess I’ve got something to read for the night :)!

  24. This is extremely useful and I plan to implement it literally ALL ! (of course step-by-step manner). Thank you very much for the wonderful content.

  25. This is flat out bad assery. Let me buy you a beer! Waiting to download this as well.

    Thanks Neil!

  26. Parmveer Singh :

    Amazing work Niel,

    It would have taken a lot of time (days) to prepare such an excellent post, really no words.

    I need to invest min of 9 hrs. to read it.


  27. Mindblowing Stuffs..going to book mark it and read it slowly.

    Thanks Neil

  28. Your articles and other resources are always fantastic, and I always read every one you post. Thanks!!!

    FYI – the 3rd paragraph on this page has a small typo you might want to fix. It says “The Advance Guide to SEO”. I think you want it to be “Advanced”. Just thought I would give back a tiny bit.

  29. Shelly-Ann Roper :

    If this isn’t one of the most comprehensive post on the internet today, then every other content ever published on these subjects is completely useless.

    I began implementing some of the tactics even before I finished reading the chapter and was blown away by its effectiveness.

    Thanks a million guys

  30. This is amazing Neil. I am currently writing my own mini-guide too but I might just give up now after witnessing the immense time and quality you have spent on yours.

    I will definitely be reading through it over the next course of days, so once again, nice one!


  31. Hi! Neil,

    This guide is so beautifully attractive, it prettier than me. I just browse through chapter 1 and is looking forward to reading the whole guide. Thank you.

  32. Neil, I just signed up for the free course… I am excited to see how what I thought worked aligns with what does work. Been studying SEO for a few years, but not always having the sucess that I ‘d like to have.

    Thanks and Take Care!

  33. never read post like this one
    definitely worth to share
    thank Patel for letting us know this mind-blowing yet free post..

  34. It’s like you are in my head Neil. You seem to write posts exactly when I need them. Thanks!

  35. My god! Amazing post. Thanks Neil. There is definitely going to be a checklist with this guide in our books!

  36. Muhammad Usman :

    I just want to say its totally awesome and too much helpful. Its step by step guide for SEO’s.

    Thanks for such great post… It not helps me now… but will help me also in daily task.

  37. I’m at the beginning stages of my website, Big Baby Small Space. There are so many times when I get frustrated, knowing there are better, more advanced SEO techniques that the gurus are just not revealing that would help me so much in becoming successful.

    Now having read the entire guide, I’m going to go back and do each step as described. Thank you so much for saving months and months of learning by relating all the expertise that you know in such a simple step by step process.

  38. Thank you Sir for your informative and self explanatory article. It is very helpful for me to move around the web. Regards,

  39. Things have changed in SEO.. I’ve been studying it for last year so we can be on the cutting edge when the company launches. Before I found your site, most of my knowledge came from common sense, rather then the fluffy SEO sites out there.

    You hit the hammer on the head with this one Neil.. This is how u build clout.. Good job! Will tweet right now, everyone else do the same! Writing something like this is not easy..

  40. Seriously! This advance guide is amazingly better that SEOmoz free guide! I have read so many books in SEO field so far. But out of them all, this is superb! Very clear and transparent. Thank you so much neil and sujan! 🙂

  41. Incredible collection! I like it very much. As a new user, I’m sure it’ll help me a lot an other users like me. These will take me to my place of interest. Thanks again very much for sharing your knowledge and experiences with us.

  42. Phillip Alexeev :

    Very good read as always Neil! I would recommend this to anybody who’s bored of reading “SEO 101” or “Beginners SEO” articles. Neil Patel always brings something new to the table, and for that he deserves much respect and mad props!

  43. Your're Awesome! :

    Hi Neil!

    Thank you so much.
    I thought I was going to have to purchase it when reading the intro. I was shocked when I saw you have it available or free.
    I rarely say OMG! but this one is awesome. It is really what separates you from other bloggers and you have raised the bar so high!

  44. Hi Neal,

    Thanks for creating this piece. You give away too much 🙂

    I can’t wait to read it, but when I open the link I get to a blank page with just comments below. I’m using my iPhone to read it btw.

  45. Now, seriously I have no words to say,once again a awesome post,Have started reading it and will be completing it by tommorw.

    Once again you rocked 🙂 : 🙂

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  46. Scott Ferguson :

    Unreadable in Firefox, Chrome, and Opera.

    Only Opera renders the page so you don’t have to scroll left and right to read the centre element – and even then the text has weird gaps and wanders around the page.

    Did you test this on anything other than Internet Explorer for Windows?

    42 HTML errors, 142 CSS errors!

    Not up to your usual standards – or any standards.

  47. This is really some awesome stuff, it’s fantastic information. It has depth, new stuff(not just the normal boring repeat of wellknown best practices). I love it. Thanks.

  48. Mmmm tasty!

    Honestly, you’re emails are the only ones I get to not “auto-archive” and thankful of it


  49. Super Smart 🙂 Normally most of the SEO tips I read elsewhere I have read some where one way or another.

    These tips I am blown!

  50. You’ve got to be the greatest fuckin’ web philanthropist of our times. Now I get a sense of 7 figure worthy research analysis. This is serious and unique stuff. Gold.

    • Also, why don’t you consider writing a book in your free time perhaps? The odds of you ending up being a best seller on Amazon are too many. 🙂

  51. Agree on both count.

  52. Mark @ ThinkTraffic :

    Just finished reading it Neil.

    I have to say, I am impressed. I have a long list of new ideas and a handful of tricks that will certainly make my life easier.

    I would be surprised if most SEOs can’t at least learn something from this.

  53. Thank you so much for sharing this valuable information!

  54. You’ve beat them all !

    i have a small tip however, you should not offer a download, this kind of marvels get bookmarked,shared,discussed and you can benefit from that in many levels. if you have another purpose behind it, you know your staff

  55. Hi Neil, great job on this effort – I appreciate the sharing aspect of this hard work. I’ve skimmed through a number of the sections and would suggest that you consider adding easier navigation (to each section, back to top etc) rather than requiring us to have to scroll and click.

    There’s a number of approaches that I feel could be updated and expanded on (handling AJAX content – HTML5 vs Hashbangs, using tools like Zoompf for identifying image compression opportunities etc) but I might save that for another comment or post of my own.

    I know you’ll get remarkable traction with this huge effort, so kudos to you!

  56. My big problem is the number of posts that are just promotion. They do not ask for any discussion. The net result appears to be big drop off in the number of genuine and interesting discussions. Is this just a feature of the groups i am a member of or is it widespread?

  57. Massive. Awesome. My brain hurts reading it bcause it stretches my knowledge of SEO and traffic gen. But just landed a new SEO client because of it, Neil. I’m serious. Thanks for putting out such quality free (and paid btw) content. For any serious SEO, this is a must. Excellent work, man

  58. This is impressive. I think I’m above average on seo. These subjects intrige me.

  59. Thank you Dan Norris for showing me the way here.
    Great resource Neil

  60. Brandon Turner :

    Neil – this is great! Thank you for sharing this!

  61. Thank you so much for a lot of information! I really enjoy your blog and practice your SEO tips.

  62. @PamelaMKramer - A Renaissance Woman :

    I’m so excited! I can’t wait to dig in. Don’t forget Pinterest! I have a SEO board. I’ll pin you baby! 🙂

  63. Another great post Neil. Can’t wait!

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    Hey Neil,

    You gave me a buzz about 6 months ago, after I left a few comments.

    Bounce Exchange has taken off for enterprise eCommerce (Jolting revenue for 20 premium IR-500 clients, plus many many others)

    Punchline: We are going to do three stellar things for you for FREE

    1) Increase Quicksprout signups by 20-40% and annoy less people

    2) Drive 30% more qualified traffic to

    3) Increase leads by 40-60%

    Our team has already built out all the campaigns with compelling creatives to test—->We want to present them to you.

    Call my mobile phone: 516-902-9098 or pick 1 of these times for a 28 minute interactive presentation.

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    Co-Founder Bounce Exchange

    PS: Congrats on the hello bar purchase

  65. Thanks for your guide on SEO Neil. I am new to this blogging world and this guide would be very useful for me..
    Thanks again 🙂

  66. Website Buddha > David :

    I enjoy this “chapter” style content. I’ve seen it elsewhere online, but it was always linking to off site content. You did the amazing feat of actually writing everything for free. So thanks for your hard work. I have numerous websites getting anywhere between 500-1000 visitors a day. All these website are old. I started them between 2007-2009. But Website Buddha is going on 3 month old now and gets ZERO search visitors despite having over 70 pages of 2,000 word+ content. It gets all its traffic from social. It’s so strange to me. I’m hoping your guide will help show me something I’m not doing right as all my other website grew naturally and slowly. WB is indexed, it just gets no love from search engines and I have no idea why.

  67. This is really advanced & we should follow but @Nail I am having solid problem while having website on rank & still not getting visitors, in spite of having great position on search engine ranking with high competitive keyword.

  68. I have not visited this site for a few months now but I am looking the new design Neil:) awesome guide, Thank you for putting together.

  69. Aish @ All Out Digital :

    Hi Neil,
    You always bring so much value to the life of your readers,
    and with this guide you are taking it to a whole new level.
    Stay blesses and keep sharing.
    Will come back to share – if I have any comments, questions about the guide.

  70. This site really help me a lot in knowing SEO, always have a great content with all the information i need. Ways that even i can’t imagine how. Thanks Neil you really help me a lot .. looking forward to have more information.

  71. Amazing chapters introduction notes. Just subscribed and looking for sample chapters before going to take final call on getting the final PDFs

    Neil has been a great SEO/Marketing guy whom i’m following closely from his early blogging days 🙂

  72. Neil, you have surely provided us the best possible guide available on Internet with the detailed process. Thanks for it!

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  78. Am gonna looking forward to reading this and if its any good I will be happy to share – after I make sure its bloody good enough (@hobo_web recommended it so your off to a good start!)

  79. It’s official, you are the Mother Theresa of the web community. Can’t wait to dive in.

  80. Niel,

    Amazing content again. Amazing.

    Ok. I’m a Neil Patel follower now.

  81. People spend a lot of time sitting at their working desks which actually does a lot of harm. Sitting in the same posture causes backache and other muscle aches which can lead to more complications. A keyboard stand helps you work while standing up. You can put your laptop on a stand up desk, or if you have desktop, use a standing desk for the keyboard and a monitor riser.

  82. jrodriguezrob :

    That`s really a great job, you’re right the most part of us sure we ‘ve done some of that elemental guides but this guide is just an excellent job.

    I could say that this is one of the best resources for the SEO community in the last times. Thank a lot, definetively I will finish it inmediately.

  83. Neil, this is great information, and very timely. But I do wish I could download it to my iPad and digest it while I am traveling.

    Tried everything, PDF, image, downloaded,uploaded via dropbox, used up my broadband limit, a couple of hours, and ended up with unreadable graphics.

    Would be great to have this info in a simple PDF format.

    And yes I know, I shouldn’t be complaining, its awesome, and its free.

    Just frustrated trying to get a copy of it before my plane departs.


  84. Seo growing very fast day by day and there are so many different type of changes in it. The advance module technique are so indexable with different website accessibility.

  85. Yasir Bokhari :

    Hi Neil,

    I’m going through the SEO guide. It looks great both in textual as well as visual context. I was expecting that it will ask me to submit my email address to download it like most of the marketing or SEO blogs do but it didn’t. Is it a better way from SEO perspective or would it be the same if you had shared this SEO guide through ebook? The inforamtion sharing style seems something not practised before if I’m not wrong.

    Keep posting and sharing. Comprehensive reading!


  86. This guide just made me even more of a Neil Patel fanboy. You’re awesome!

    Question – How do you create those free floating text boxes with background images if this is a wordpress built blog? It’s so aesthetically pleasing and beautiful. I’m still stuck in the boring WYSIWYG post editor on WordPress where you’re stuck to basic columns, table formats.

    What program/editor are you using to create these awesome posts with graphics?

  87. you’ve once again established yourself as the go-to-man for SEO know-how. I’m looking forward to the read

  88. Small Business Loans :

    Great information. My one problem is not the amount of repetitive informaiton out there – but the time ti takes. And, not just the time it takes to do all the things in your guide but the time it takes for all those things to take effect. I can count how many times I have spent a full day just trying to get backlinks and not seeing the results of all that efforts for weeks. It can get discouraging. All I can say is work on it day in and day out and the results will come.

  89. OMG, what a looooong article. I do really appreciate the effort you’ve taken. You could even turn this to an end book. Really a complete guide for all SE doubts.

  90. Awesome guide buddy, really impressive. Will read it 😉 Can’t wait to learn new things.

  91. I can’t read pdf files. They are empty. Help, please!!! ;(

  92. Raja Muhammad Tahir Qaiser :

    Nice written, I guess I anyone want to know the whole 26 letters of seo than he should read this !
    Thanks for sharing !

  93. I can’t see png images, they are empty, too. Please, any other format? Thank you

  94. I can hardly believe my good fortune to find this guide, as well as the Beginner’s Guide. I’ve just downloaded both of them, and I know what I’ll be spending my next 10 days doing – reading these – after I throw out all my gazillion other miscellaneous bits and disjointed pieces on the same subject! Thank you.

  95. Thanks, Neil. This is really great stuff and really appreciate it beyond what words can express. BTW, where is the LinkedIn share button?

  96. Neil, thank you for creating this fantastic guide to SEO. I am definitely going to be reading this, such great information here!

  97. Hi Neil,

    You mentioned that posting comment using disqus, the name would become the hyperlink. I did the same thing but my name or keyword does not become my website link.

  98. Simply AMAZING! Thank you so much Neil, you are killin it bro! (bow)

  99. Patrick Williams :

    Great stuff Neil! Being an SEO Specialist, it’s resources like this that make my job much easier. There is a plethora of knowledge in this book and this article.

  100. Ryan Passarelli :

    Thanks Neil!!!

    This guide gave me some great new tools to use to save time on processes that used to take me much longer than they should have. This was really well thought out, informative and very detailed!

  101. this is sick.

  102. Hi Neil,

    It looks like most page don’t show properly on the iPad (mini) in Safari. A lot of whitespace between the first title and the following content. If you need a screenshot… Mail me.

    Great content by the way! Love your blog and products.

  103. And hey Neil, I hope you notice this small glitch. When I visit your homepage I am greeted by a pop up asking me to subscribe to your site by email right.

    That’s not happening. I mean the pop up is showing up but its not scrolling up to the enter name/email field. I tried messing around with the scroll bar but it just wouldn’t let me go down to the fields. Take a look @ the screenshot I took:

    Just wanted to inform you. I am using firefox as you can see.

  104. I have followed you and you advice for a while. All I can say is that you are awesome.

    SEO strategy you have stated here every detailed and useful for any web site owner. Keep doing good

  105. Salman @ Digital Academia :


    Can’t thank you enough for the amount of work you’ve put in this detailed guide. Will comment/review once I read the whole thing.


  106. Awsome as always Neil. Although the images/illustrations are very helpful, I am having trouble viewing all the chapters in Linux with the Evince Document Viewer. Had to install xpdf viewer.

  107. John R. Salazar :

    Time is not alway in our side, how many times we said that we are going to do this and that, but time not always allow us to do these things

  108. Taswir Haider :

    This is really advanced & we should follow it. Many articles churned out today are all about SEO and marketing strategies.

  109. Most people who get started online try to learn all of these things at once.
    They ultimately get overwhelmed and stressed out.
    Unless you’re willing to put in a solid 10 hours a day for at least a year (like I did for the first 2 years),
    you don’t stand a chance. There’s just too much to learn.

    These skills take years to master (and a lot of money) So what happens to 97% of people who try to make money online?
    You Go Broke! A typical scenario is:

    You spend some money on ads. You make a little (if any) back…
    You spend some more money on ads. You make a little (if any) back…
    You spend even more money on ads. You make a little (if any) back…
    You end up with NO money.
    You Can Buy TRAFFIC,But You Can’t Buy SALES.

    Until you have a dependable way of converting traffic into sales, you will fail.
    You are then forced the quit your business… and go back to your JOB.
    You are forced to face your friends and family who warned you “making money online” would never work.
    And worst of all, you are forced to admit to yourself that you failed.

    IM Revolution Changes All This

    It gives you the CONVERSIONS,
    so all you have to focus on is the Traffic.
    I’ve done all the work for you already:

    high-converting products.
    proven sales copy (emails, sales letters, etc).
    split testing and tweaking.
    top-notch webinars and videos that will sell your leads.
    stellar registration and squeeze pages.
    one of the best (but not pushiest) sales floors in the business.
    award-winning customer service.
    product fulfilment.
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    I’ve spent literally over $150,000 and years
    of my life “in the trenches” finding out what works FOR YOU,
    and handing it to you on a silver platter…

    Click hare to Get Step by step Guide in a very cheap Price


    • Neil, Really lovely of you to remove the links and retain the message. It shows this guy that you don’t just send comments that are sales pitch. May be this guy does not read your article about how to construct sales pitch

  110. Actually this is the ultimate SEO guide. Very comprehensive and to the point. Thanks for producing this masterpiece.

  111. Power IM Deals :

    Neil I always follow your posts. Thanks for your step by step “Advanced guide to SEO” Hope it will help us (Readers of your blog) improve our seo skills.

    Thanks a lot 🙂

  112. Malik Merchant :

    Absolutely Fantastic…!

    The structure of the course, presentation, graphics, content…everything top-class…

    I will give it 5/5…

  113. This is so awesome Neil! Gonna spend the rest of the week going through these materials and sharing them on all of my social networks. More people need to learn the real way of doing SEO well. It will help the industry improve as a whole.

    Thank you for coming up with this massive resource. Looking for more great stuffs coming from you. 🙂

  114. JavierRRobles :

    Amazing work, this is the logic contuation of the basic seomoz guide. Just extraordinary.

  115. Finally, i was waiting for something like this. Thank you!

  116. Tremendous job Neil. Not only have you given SEO’s more tactics for the toolbox, you have demonstrated how publishing awesome content is the new SEO. You are already at the top for “advanced seo guide.”

    Any chance of being able to get this guide in a downloadable PDF?

    Thanks again Neil…great job!

  117. Thanks for the marvelous write ups Neil… wonderful list created by you thanks again for this .

  118. I downloaded the guides. Excellent work on SEO. I like the way the information is presented. I’ve followed most of the SEO suggested in the guides. But I should say SEO does take time and quite a lot of effort.

  119. Hi Neil,

    This is truly a gem. Thanks for unselfishly sharing such valuable information for FREE.


  120. Looks awesome, Neil, I’m definitely looking forward to read all of it!

    Just one curious question: Why is the world’s most extensive guide to SEO not search engine optimized itself? The only content markup used is div and span elements, and lots of them – there’s no headline, nor is there any paragraph.

    • I am getting it recoded so it will be. 🙂

      The reason being is it was supposed to be a large infographic… but it was causing load time issues.

  121. Looking forward to giving it a try! I’ve found your blogs pretty helpful in the past. Thanks!

  122. This guide is awesome! Congrats on launching it, and I’m sure you’ll get many many inbound links for years to come on this.

  123. Thumbs up for this great guide Neil!

  124. Hey Neil,

    Needless to say, your guide is sheer awesomeness. One question, though: you recommend using proxies for rank checking. I’ve always avoided this (I just deal with the captchas). Wouldn’t using different IPs from session to session access different Google data centers and skew the results?

  125. Can’t thank you enough.. amazing work.. Neil.. Looking forward to reading them all.

    Thanks again for this encyclopedia on SEO.

  126. Is the PDF of the advanced guide now available for downloading?

  127. Just went through the second module regarding page speed and the info. is pure gold. However I am curious to know why you have not optimized this site and that particular page to load more quickly. The image size alone on that infographic increases load-time drastically. Was this intentional?

    Thanks for a great tutorial! Will be going through the rest of it soon!

  128. Mark Simchock :

    [Based on the reading of Chapter 1. There was no commenting on that page / chapter / post.]

    1) First, this is GREAT. Thank you. Thank you very much.

    2) Perhaps it’s just me but in most cases shouldn’t sections of a website using paging be NOINDEX? For example, in WordPress having the /category/some-cat or /tag/some-tag pages is “distracting” (in a duplicate content sort of way). Or at the very least, only have the first page be indexed as a landing page (or sorts)?

    3) The customize content for Googlebot tip is nice. Perhaps this should have been paired with the turn off JavaScript tip?

    4) Is there a reason why the links listed in section #19 are not clickable?

    Just three more… Hold on 🙂

    5) Thought A: Break the chapter up into individual pages so each page (read: topic / important subject) can find it’s place in the Google index. I would think on a long page like this many of these wonderful gems of knowledge might be lost in the haystack. That would be shame.

    6) Thought B: This is a GREAT ebook, how about a PDF option? For example, as seen on Avinash Kaushik’s site ( Or even sell it for a reasonable price. Sure the free web-based version is great but the eBook Culture would probably eat something like this up.

    7) Thought C: How about a chapter “Architecting an Intelligent SEO Friendly Website”. That is, instead of being reactive (e.g., look for long meta title) doing a quick and simple guide for designers, developers and perhaps even clients so they can do these things at the start. As I’m sure you would agree SEO is best when it’s part of the planning phase and not approached as an add-on/after-market lipstick that you try to slap on a pig.

    • 1. You are welcome.
      2. It depends on how those pages are setup. Sometimes they create duplicate content issues, other times they don’t.
      3. Good idea.
      4. They can’t be clickable as it is one big infographic.
      5. I will be adding a navigation to each chapter.
      6. There is a PDF download link at the top of each chapter.
      7. Good idea.

      Thanks for the feedback!

  129. Pleaseeeeeeeee, we NEED a pdf version of this fabulous guide! Thank you 🙂

  130. Hi Sir Neil, I’m just a beginner and learning now about WP and creating my own
    pages and blogs. I love your posts and this one in particular. Clear concise
    steps, to help me start. Really appreciate the time you put into answering all the questions as well, because I learn from them also. You’re awesome!

  131. Admittedly, I was a bit skeptical at first that this guide would contain anything “advanced,” but after browsing through it for a few minutes, I have to say I’m impressed. Nice work.

    BTW, I found something that I believe needs to be fact-checked/rewritten. The following excerpt is from Chapter 1, No. 8:

    Also, you should not put a noindex on a page with a rel = canonical. The page should be crawlable in order to pick up the redirect.

    As far as I can tell, the sum of these two sentences (erroneously) implies that a meta robots tag with a content attribute value of noindex will prevent Google from crawling the page.

    However, if Google has discovered a (noindex) meta robots tag on a given page, then by definition, that page is in fact crawlable, no?

    To put it another way, a page that contains  <meta name="robots" content="noindex" />  will still be crawled by Google. (Otherwise, how would Google see this meta tag?)

  132. do i have to pay to read the guide? cos when i click it just goes to a blank page????

  133. Awesome!!!! I appreciate your effort .You take 6 month to preparing this .Very usefull for seo beginners like me .Am always think about to do advanced things in SEO . I think this will help me .

  134. Hi Neil,
    Thanks for posting such an informative article on SEO. It is really very much helpful in learning advanced SEO.

  135. Hi ,
    I just woner that,i came find perfect ans for my quesitions in SEO.
    Thanks alot

  136. Brilliant job Neil, I can say it’s not an easy to form such complete SEO series guide. Yes this must have taken your long enough time to create this awesome for your valuable readers or users. I am glad to have this and would love to read all & observe all the points and tips you may suggest in.

  137. Great content but it’s gone.

    However links are bot broken, there is no content?

  138. Fantastic tips! its an interesting article, and thanks for sharing it.. it is informative.

  139. Hey! I cant seem to read any of the chapters, although it downloads its empty content? any idea when it will be fixed I am so looking forward to reading this 🙂 thanks

  140. I downloaded the PDF and put it on my iPad. I haven’t been able to read it because it crashes everytime I open it. Am I the only one? Or is there something wrong with the file?

  141. Am I missing something?

    I have tried countless ways in to reading these posts but the pages do not bring up any text!!

  142. Would you be kind enough to give me the link to download the PDF. I’ve looked everywhere and can’t find it

  143. Excellent guide..You always share great content to read, good content will attain more attention. Keep it up..

  144. Wow, Neil, this e-book is a real winner! I’m reading this now and I won’t mind not sleeping through the night. My thanks and a tweet is the least I can do for your knowledge-sharing generosity.

  145. Really excited to read this. It seems like an incredible resource. I was also having problems however viewing it on the website. That’s working now however the PDFs are still not showing up when I open it up in Adobe Reader. Any idea what could be causing this? Also, any considerations of turning this into an epub of some sort? The reason I’d like the pdf versions is so that I can put it on my portable devices. ePub would definitely be the most user friendly though (and worth paying for for sure).

    • Try it again and let me know if it still isn’t working for you.

      Thanks for the suggestion, I will consider it.

  146. I love this guide very much!!

  147. Hi Patel you gave great article. I saw your link building techniques. Its amazing i am going to follow this. Thanks for sharing great information for me….

  148. Annemieke van Herk :

    Wow. This is hands down the most useful, most complete, most insightful, most helpful piece of content I have found online for months, if not years. Thanks a million for publishing this!

  149. I really like this!

    You make it really easy to read and follow the steps that will give you the results that we need to rank out pages.

    Please keep the amazing posts coming.


    • Wow Neil,

      I’ve been following your blog for a while and I’m really impressed by the quality of this guide. You get into really complex technical aspects in such a beautiful format, so I definitely applaud you.

      I would love to see a guide on more advanced information such as creating your own tools with importxml or messing around with the adwords api/mozscape api. Haven’t really been able to find any information regarding those topics, other than stackedoverflow.

      Be careful, this guide is almost too good to share 🙂

    • Thanks Bryan, will do. 🙂

  150. Thanks for the PDF link Neil. I’ve downloaded and printed it out so that I can keep going over it until it all sinks in. You have made my day!

    I’m a subscriber to your newsletter so I’ll keep a lookout for any updates as and when they appear.

    You’re the man ,and we’re all lucky to have and enjoy your expert guidance and generosity

  151. mohammed kalimulla :

    This is very lengthly article but all the topics are covered in this article once again thank keep post nice article like this

  152. Sophia Schwarz :

    I love your blog and all the stuff you have mentioned because as I am doing seo from a long time and know the importance of tips and tricks used in it. Really appreciate your work.

  153. Santhosh kumar :

    First of all let me thank you for the Great stuff you provided for us. These tips are very helpful in optimizing a site. Its Awesome neil.

  154. Thanks for this guidelines on doing SEO duties.

  155. Thanks for this list Fantastic tips!

  156. This guide is just amazing! I truly believe it’s the BEST SEO article I have ever read. Just by looking at it I can see the hundred hours of work to be done 🙂

  157. Domain Exlcaim :

    Great guide! People often have vast goals for SEO but are left scratching their heads. This should definitely help

  158. Thank You Neil ! for your Advance SEO Guide. it is complete for every newbie. i appreciate your ideas.

  159. This is so badass. Thanks Neil.

    Now I’ve got a lot of work to do =)

  160. This is a really great resource and must have taken a long time to build. I’ve been working my way through it in pieces. I’ve been able to train others in SEO and after you have then read the beginner resources their isn’t really another all-in-one document to give them. This definitely fills a hole.

  161. Neil – Everything is fine and I implemented the tactics. However when I search for Advanced SEO guide by Neil Patel Warrior forums link is coming above your original link :). Why is it so?

  162. Hey Neil,
    Excellent post. You have given a nice Guide and you have covered nearly every thing in it. 🙂
    Thank you for it.

  163. Neil,
    this is great SEO guide, but i need some help.
    can you convert it to PDF File like the Beginner SEO guide.
    becoz my conection is really bad. please help me.
    send me a message if you are already make a PDF file

    thanks Neil
    i really appreciate

  164. Felipe Kurpiel :

    Neil, there is something in the guide that I didn’t get it! Why are you are recommending to not include the images for search engines when configuring the SEO plugin??
    I didn’t understand why? If you can, please answer me!

  165. Hey Neil, the link to chapter 4 seems to be dead:

  166. Neil – what tool did you use to make this guide ?

  167. college minority admission :

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  168. Slick post neil. I liked the bash script you included in there. Additionally the youtube tips were helpful.

  169. This is very good stuff. Thanks for the hard work. One question. The part about Google Translate sounds very interesting, but it doesn’t appear you are actually using it on QuickSprout. Do you have concerns with it? Would you say it should only be used with certain types of sites or pages? I was thinking you wouldn’t want it to be translating and docs like privacy policies, terms of use, licenses, etc. and probably not purchase and payment pages either.

  170. Vladimir Bestic :

    Hey Neil. I have one question about your final chapter, “Search Verticals”.

    It’s about part 7 about detecting if user is logged on social networks.

    Is there any way that I can do this in WordPress and combine it with sharing plugins. Like one you have on your blog on left side.

    I want user to see only buttons from network they are logged in. And if not logged in to see something else (email share or something).


    • Vladimir, I will have to look into this. Send me a direct email and maybe I’ll have an answer soon. Thanks for reading!

      • Vladimir Bestic :

        I sent you an e-mail. I also have one more question which may improve your SEO Guide. I wanted to post comment here before spamming your mailbox with one more e-mail:

        I crawled my website with screaming frog and I saw LOTS of results like this: (endless loop of 1-1s)

        or (Endless loop)

        I think solution for this may improve your guide 🙂

        Btw, I built my site fully according to your guide.


  171. Good day,
    Would you mind if I share your blog with my myspace group?
    There’s a lot of folks that I think would really enjoy your content. Please let me know. Thank you

  172. thanks for sharing such great information about seo

  173. “it’s awesome “thanks for sharing such a great information
    i have ask u one thing why seo need to learn javascript and php ? give me u r suggestions !

    Thanks !

  174. Philippines SEO :

    This guide is useful to our followers. We will be using this as our guide in teaching some of our SEO specialist.

    Thank you.

  175. Toko Sepatu Grosir :

    wow.. it’s really cool tips fot my website..
    thanks Neil

  176. WOW ! WOW ! WOW !

    You are awesome, herooo, you are everything which is the best.
    Great blog & awesome posting. I’m falling in love with your blog.

    Keep updating

  177. Dubai Seo Expert :

    these guideline works really well you have explained The Advance Guide to SEO. in details. its impressive and useful.

  178. Katharine @ Phone Repairs :

    It’s a real good information about the advanced SEO guide, am greatly impressed with your post. Thanks a lot for sharing such kind of good information.

  179. Wow what an amazing post! I just found two days ago and it is one of the best blogs I have ever read. Seriously, new favorite.

  180. Arslan Shoukat :

    Hi Neil, first of all thanks for this amazing guide. I’ve learned so many things from it. Surely you have put lots of time and effort in writing it but it worth it.
    The tools you have mentioned, especially screaming frog, are very useful. I am using and exploring it. Others are also great.
    I’m going to follow your advice and will see what happens. Again thanks for sharing.

  181. Neil, I’m trying to print out this guide for my SEO team, but I am struggling to get the pdf to print out in a readable fashion. Since the guide is formatted in a way where each chapter is a page, it comes out quite small and difficult to read. Any tips or ideas on how to print it out?

  182. Hey Neil ,
    can i use for blog commenting ? is it good or bad ? reply me plz

    Thanks !

    • It depends on what CMS you are using. I just use WordPress’ dashboard.

    • Kapil Heera - SEO :

      I also use word press that is amazing and I will also suggest you to use word press because I ask from many bloggers that have great traffic they also use word press

  183. Katharine @ 1300 Number Pricing :

    This is a great article, Neli. It will be a good guide for the people who wants to know more about SEO.

  184. I have never seen such a described article ever. You’re Truly amazing!

  185. Wow, this is awesome. I’ve spent the last 2 weeks creating an SEO guide for our new employees, and then I stumble on to this. I think I may just scrap my guide and give them this link. No joke.

    The first 2 chapters are vastly overlooked elements of SEO that a lot of people don’t do right, or don’t do at all. Link building and inbound marketing is always on the forefront, but if your site isn’t quick and accessible, you’re leaving a LOT on the table. Even real SEO guides leave that part out – which is craziness.

    I can’t believe this was made several months ago, I’m not sure how I missed it. Either way – bravo man, I’m bookmarking and printing this one.

    • Omap, glad you found this guide helpful. Glad I could provide this for you. Please let me know if you have any questions.

  186. Thanks for the info Neil. I run a Software Company in India with one of the best SEO people in town. Do let me know if we can be of any help.

  187. SEO Service|Website Ranking|engine optimization|OB MediaOne| :

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  188. Thanks neil for sharing a great resource on SEO as the paradigm of SEO got changed after google algorithms updates ..Those who follow root methods that is white hat(great content,relevant variable resource) can get the success..for white hat followers your guide is Encyclopedia 🙂

  189. Dear,

    You really wrote an interesting article about most useful seo steps, But I need more secrets about seo 2013. Many webmaster told about weak or bad link but I can not fully find out my site weak and bad backlink.

    • Niazali, great point. It’s all a bout reading through and make sure you are seeing where your links are coming from.

  190. Wow, incredible content – thanks Neil!

  191. One of the best resources on advanced SEO. I refer to this guide often when setting up and optimizing sites.

  192. Neil.Your job and books are amazing. Very little information like this spread in the web now and before that I´ve ever seen.
    My question:
    What are you motivated to write these wonderful e-books for free?
    I wonder how much you gain in terms of visits,thumbs or indirect money coming you about this share- relationships between you and social- media followers.
    Anyway thanks so much Neil for share knowledge and great information.

    • James, glad I can help. My whole philosophy is to share information as freely as possible. I try to give out as much content as free as I can. The only time money may get involved is when the cost of production is a little high.

  193. Wow. This looks impressive Neil. I just started browsing and can’t wait to jump in. It also looks great. Whoever did your graphics / coding did an awesome job. Thanks for all the great content.

  194. Hi Neil,

    This article is amazing, It explains each and every point. I really liked the whole book and especially wordpress feed part

  195. A Big thanks to Neil Patel. Very Innovative Tutorials, It really helped me alot, i search for link building techniques and it help me alot. Waiting for more…!!!! 😀

  196. Thanks neil once again for an helpful resource on seo covering all the paradigm of it.Loved the chapter 8 and the links which you have shared

  197. Hey! I simply would like to give an enormous thumbs up for the great
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  198. Sonal Chauhan :

    I build a WordPress site with the use of this information. It’s helped me a lot. Thanks for sharing such awesome info with us.

  199. One of the best resources on advanced SEO. incredible content – thanks Neil

  200. Great tips, great information and the extensive list of resources shared is a very valuable information, unfortunately some techniques or tools are outdated. However, this guide is one of the most comprehensive SEO guide I’ve found on the web.

    Thanks for sharing!

  201. Wow. This is some really amazing content. Certainly something that I no doubt will read over and over to try and get into everything I do!

    Thanks for sharing!

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  203. Hey Neil/others more experienced than I.

    First of all thanks to Neil for creating this incredible free resource, but before I delve into it, is it all still relevant information with today’s updates on the search engines, as I saw it was created a year and a half ago.

    Many thanks,

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  206. Hi Neil,

    Thank you for this comprehensive and massive guide 🙂 this is absolutely a must have for anyone interested in SEO – From noobs to more seasoned SEOs as a refresher. Keep up the good work and thanks again for all of the valuable information you share here on Quicksprout.

    Kind regards,

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  210. Love chapter 6 about Keyword research! One of the most overlooked areas IMO. You could publish all chapters into a textbook, soo much info!

  211. Thomas Eric Duncan :

    Amazing compilation Neil, this goes straight to my bookmarks! From now on every time I’ll get asked complex local SEO stuff, I’ll recommend people to dig into your list.

  212. i love to read chapter 4 WordPress, now a days i am learning it, thanks for these tips.

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  217. Thanks neil once again for an helpful resource on seo covering all the paradigm of it

  218. it’s really cool tips fot my website..

  219. I just started browsing and can’t wait to jump in.

  220. Robert Russell :

    Great post Neil !
    This has really become an art form and you are a great artist .

  221. Arjun Kaushik :

    just asked to a friend for SEO optimization and he suggested me this guide. it will work well he said.
    he said me that you have spend over 20-30k $$ to make this guide , is that true? cant believe !!

  222. What’s up Dear, are you in fact visiting this web page daily, if so after that you will absolutely
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  223. This is probably THE best guide to SEO on the net. I’ve paid for a few SEO books from Amazon but to be honest, I could’ve learned nearly everything from you, Neil. Awesome.

    • James, glad to help. I read a lot and extract a lot of information from my studies — which may be a reason the guide is so relevant.

  224. Andrej Sagaidak :

    The perfect guide to learn SEO. Even a dummy can be an expert with your guide sir!
    Thank you so much for sharing such a valuable guide with us.

    – Andrej

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  232. It has a fantastic format, that help understand the great content.
    May I ask, how is it made? I mean is there a specific tool that can help creating this kind of great content format?

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