6 On-Page SEO Strategies That’ll Boost Your Rankings

seo board

If you’ve been around the SEO world for any amount of time, then you are probably pretty familiar with the basics of SEO. You know that you have to do good keyword research and on-page optimization.

Sometimes, though, that on-page optimization can go to a deeper level than just making sure your meta tags are filled out. And you can go to that deeper level without having to be a veteran SEO.

Here’s how:

Tactic #1: Search for synonyms using Google

The use of synonyms in creating an SEO plan for your blog or website is pretty common. Finding those synonyms, however, is not always easy or is done properly.

I think the best way to search for these terms is to use Google. The reason for that is that you get to see not only the synonyms themselves but also how they are ranking in competitors’ pages.

To search for synonyms on Google, simply put the tilde symbol (~) before your search term. Here’s what it looks like if I search for synonyms using “~small budget marketing.”

google synonyms

This is actually how I looked up the terms I used in the internal links section to find synonyms for my web page.

If you want to look up synonyms without the phrase in the results, do this: “~ + phrase – phrase.”

This will give you synonyms without returning back your original search phrase. You can then take these keywords and integrate them within your copy, wherever it flows smoothly and organically. By using synonyms within your content, you’ll notice that you start ranking your website for more relevant long tail keywords.

Tactic #2: Link to high authority sites

We all know that links from high authority sites are important. They tell the search engines that your site can be trusted because a high authority site is linking to it.

What is a high authority site? They are the information/content sites like Boing Boing, CNN, Drudge or Huffington Post. There are also other forms of content sites like DMOZ, Yahoo Directory, and even .edu and .gov sites.

A link from these sites tells search engines that you can be trusted. But did you know that an external link going out to these high authority sites can boost your SEO?

When search engines crawl your site, see a link and follow it to CNN or Huffington Post, they weigh it as a positive. The trick is to find organic ways to link to these sites, like I did in this post.

Adding them into an anchor text will make them even more natural. For example, if “getting a link from CNN can crash your servers” was a link, with that link going to the specific CNN page, that would be a very natural external link.

By adding these authority links to your website, you will show search engines that your website can be related to these high authority sites.

Tactic #3: Pay attention to sentiment search signals

Even though it is an emerging science, the idea of search engines paying attention to the mood, emotions and attitudes of web content can’t be ignored.

What exactly is sentiment?

If I get to a page about a motorcycle part, and I am like, “God, not only is this well written, it’s kind of funny. It’s humorous. It includes some anecdotes. It’s got some history of this part. It has great photos. Man, I don’t care at all about motorcycle parts, and, yet, this is just a darn good page. What a great page. If I were interested, I’d be tweeting about this, I’d share it. I’d send it to my uncle who buys motorcycles. I would love this page.” That’s what you have to optimize for. It is a totally different thing than optimizing for Did I use the keyword at least three times? Did I put it in the title tag? Is it included in there? Is the rest of the content relevant to the keywords?

So, if you want to produce healthy results, here are some things you can do:

  • Reviews – Search engines are looking at product reviews to gauge the feeling of the content plus all of the on-page content. This means, however, that large response to content, whether by actual recommendations or a vote, will carry more weight. This may seem out of your control, which it is, but in reality you can use this information to make your product or content better.
  • Content – Stay on top of the ever-changing landscape of what search engines view as relevant content. For example, for the longest time, searchable content was limited to text. That’s beginning to change as search engines are discovering ways to define video content.
  • Context – Search engines are also learning how to figure out the meaning of content by its environment, asking questions like “Was the response to the video positive or negative?” “Were the tweets in response to the video good or bad?”
  • Personality – You must make the content on the page feel as if a funny warm-blooded human being wrote it. Or someone who is constantly angry. In other words, it must show it was written by a likable person, and not a machine.

This technique is pretty advanced and does require sentiment analysis software.

Tactic #4: Give Google fresh content on a web page

We know that search engines like fresh content. And we know that pushing out fresh content on a daily basis builds traffic and drives leads to our door. That’s why we spend so much time creating new blog posts.

But don’t forget about the fresh content on a single page. That in itself is a signal to search engines that you’ve updated a page, and quite possibly will continue to update the page, so they’ll visit more often.

And the more they visit, the more trust you get and, hopefully, the higher rankings to go along with that. If you don’t update often, the spiders will extend the time between visits.

Just take a look at Wikipedia…Its entries dominate the rankings. Most of its pages are updated frequently.

Another thing you can do is include a Twitter update on your home page. Or a list of recent comments or the top commenters:

top commentors

The popular posts widget can do the trick too:

top posts

For non-home pages, you can freshen up the content by adding to the story through updates, more statistics, a growing portfolio of projects, case studies or even comments.

You can do this by identifying a handful of your strong link-worthy pages and then mapping out a strategy to update them on a regular basis. You should try to update these pages at least a few times a month.

Tactic #5: Use Dublin Core metadata elements

The jury is still out on whether and how much search engines give weight to keywords in metadata. Most experts agree that you should add keywords to your metadata, just in case. And it is important that your keywords match throughout your metadata, from title to description, in order not to get punished. It’s the same with using Dublin Core metadata.

Dublin Core is an open source movement started in Dublin, OH. It is created to help prepare content for discovery for the future of the web, namely the semantic web.

The benefit of using Dublin Core metadata, the theory goes, is that maybe search engines look at this code as an extra step that the content creator is taking to make his or her content as relevant as possible to a particular search.

The other benefits of Dublin Core include the following:

  • It can help with some internal search engines.
  • It can help with your SEO efforts.
  • It is easy to implement.
  • It does not bloat your code.

To install Dublin Core metadata into your website is easy. You place it in the HTML header of your page, i.e., within the <head>, right after you add the normal HTML data.

Here’s what it looks like:


<link rel=”schema.DC” href=”http://purl.org/dc/elements/1.1/”>

<meta name=”DC.title” content=”SEO with Dublin Core”>

<meta name=”DC.description” content=”How to embed Dublin Core metadata in a web page to provide a  standards-based approach to search engine optimization (SEO) that complements HTML metadata.”>

<meta name=”DC.subject” content=”seo dublin core, seo dublin core tips, search engine optimization with dublin core”>

<meta name=”DC.language” scheme=”ISO639-1″ content=”en”>


If you want help adding it to XML and XHTML code, head to the SEO with Dublin Core page. By the way, you should test your SEO efforts against a baseline to determine whether there are any benefits to using Dublin Core on your site. Don’t just take my word for it.

Tactic #6: Define content absolutely

If you do a search for “Dublin Core,” the first four search results are for dublincore.org. The fifth is for Wikipedia.

dublin core

If you do a search for “meta data,” the Wikipedia entry is at the top.

meta data

Search for the word “strategy,” and the top five results have three Wikipedia and two dictionary entries:


This simple little demonstration shows you what’s called “relevance authority.” Search engines view these sites and their pages for the keywords as dead-on matches for the keywords.

Why is that?

It’s because the entire page is geared to defining the keywords. The lesson for you is to get into a habit of creating pages that “define” keywords like authority sites like Dictionary.com and Wikipedia does.

It will be difficult to compete against these authority sites with competitive terms, but with less competitive terms, it will be easy to rank high.


Using these on-page optimization tactics will give your current tactics a boost and help you gain better rankings in the search engines. So, give them a try. They are actually pretty easy to implement.

What other on-page optimization tactics do you recommend using?


  1. Yet again classic post…I really like the Top Authorities Linkback Trick…Thank you

    • Awesome, let me know how it works for you.

    • Drupal development :

      I too liked this authorities linkback tips. Almost I have implemented all the tips except top commentator, sure I’m gonna implement this now. Thanks neil for this awesome tips.

      • Definitely give it a try. It is a cool tool that really helps to get your readers more involved. Anytime, glad you enjoyed it. 🙂

        • There are a lot of sales pages putting images of CNN and other media channels saying that their product is seen in those media channels. Could’ve boost their traffic if they have created a link and anchor text with it?

  2. 1. The other thing I’d like to add is the visual display of your web page. Needs to look good, even if there isn’t any pics. Cleanliness, not clutter – its all about positive user experience

    2. Fast page load is important for on page optimiz

  3. Adam Hoeksema :

    Interesting point in #2. It makes a lot of sense to link to high authority sites, but I have not done that very often. I will definitely start to look for natural ways to include high authority websites in my blog posts.


  4. Michael @ YasTech Web Design :

    These are 6 tips that just don’t show up anywhere else. All other posts are about plugging your title, headings and content full of keywords. These are super relevant tips that might give someone an edge over the competition. Thanks!

  5. Interesting insight Neil. I had never heard of Dublin Core Metadata. From what I am reading it doesn’t seem like Google supports this? What sort of impact have you personally seen this have on SEO efforts?

    As for other on-page tactics I’d recommend, I definitely think using semantic markup on SMB websites is key if you are trying to target your local audience. Marking up your address and phone number and making them prominent can greatly strengthen your efforts.

    • I heard some people say they support it and other saying they don’t… so I am not 100% sure. As for rankings, I haven’t seen any specific stats that break down the impact yet. 🙁

  6. Matt Saunders :

    Thanks Neal! Question, Are images linked to high authority sites just as effective as basic text links?

  7. Google hot trends and Market Samurai are great tools for SEO and marketing!

  8. going to try the external link tactics.

    thanks Neil

  9. Point #2 is just amazing..i used it long ago on my blogspot blog, and with in small amount of post..i got PR 2!! Thanks for Giving Classic post again and again!

  10. Neil,

    Thanks a lot.

    Never knew what that do-hickey was called. (Tilde)

    A question:

    Should I make high authority outbound links nofollow or follow?

    The Franchise King®

  11. Great advice. Now I just have to find time to implement the tips. One other trick I figured out is to give image files names that are related to what’s in the image. I’ve gotten a lot of image hits to my blog photo album by doing this.

    For instance, Google “1997 saab 900S” and the second image is a picture I took of my car interior. And I only have a Google Page Rank of 3.


    • Thanks, happy to hear you liked it. Definitely try and make time to do so! Cool tip, thanks for sharing it with everyone.

  12. Thanks for reminding us to blog and also update pages. I’ve been too random on a lot of this. I plan to set tasks in Outlook to better schedulize my updates. That way I get a reminder that will pop up until I finish the task.

    • I am working on being more consistant with my posts. I’ve found a wp plugin called “Editorial Calendar” helpful.

    • It is important to try and focus on one aspect or topic. If you are to random you will find it difficult to reach success. The reminder is a great idea, keep up the hard work and it will pay off.

  13. Hi Neil,

    Great post! Can you clarify which Covario tool is used for sentiment analysis? Are there any other you would recommend?

    Sentiment Analysis seems like a good candidate for a follow up article.



  14. Great stuff once again Neil. I actually feel educated today after reading your post. I guess I have some work to do now.

    I never knew that linking to authority sites was good for your own rankings?

    A lot of these can come naturally when blogging especially the sentiment. It’s like you say, stay on top of the changes in what the search engines are looking for is always a great tip.

    Just one question Neil, I noticed you changed your popup (again) is that bespoke? Could you let me know where you got it?



    • Linking to authoritative sites is definitely a great way to improve your own rankings. Glad you found the article informative. Email me at neil@neilpatel.com and I’ll give you some more info on the popup. Thanks

  15. Thanks for the great tips, Neil! I will certainly put them to good use.

  16. More great information to help improve blogs! I have never heard of Dublin core metadata elements. I will have to research some more about this subject. Great informative post!

    P.S. I also noticed the pop up. I don’t know if it’s always been that way or not. It helps get more subscribers but sometimes it can be a turn off for those who want to enter your site and read your blog. Maybe you can make the subscribe more obvious on the sidebar instead of having a pop up subscription. Or time if so the pop up subscription comes up after the person has been on the site for a while. It might be turning viewers away.

    • Thanks Abigail,

      Good to know this post has been able to teach you something new. Yes, the pop up does help increase subscribers. I appreciate your thoughts and suggestion though and will take it into consideration.

  17. Great post! I love the insight! However, I have never heard of the Dublin Core?

    How is it different from just adding your own metadata? Or perhaps using the WP SEO Pack Plugin?

    • You can utilize that method as well. Dublin Core does have a WP plugin that is highly effective too. Glad you enjoyed the post.

  18. Personalized Letters :

    What about the use of lsi words within the text of your webpages related with the keywords you want to rank high? Has anyone is using that?

    • That’s another way you can go about ranking high. Google utilizes lsi to sparse through large sets of data.

  19. Personalized Letters :

    Sorry, I just forgot to thank you!!!! for another good post full of great information!!! 🙂 So much to learn!!!

  20. Thanks for the concise tips. I can hardly wait to integrate 1 or 2 of them in future site updates. It’s interesting to note that the old adage of Google not recognizing metadata is evolving and early adoption of these tools, like Schema, especially for database driven sites and Dublin Core could be the key for smaller websites looking to get an edge.

    • No problem Nick, I hope they help. Yep, Google is constantly changing and evolving. Something to keep an eye out for in the future.

  21. Hi Neil,

    great post as always, not totally sure i understand the point of DC thou…. why are you not using it?


  22. Dilanka Wettewa :

    Interesting. Although, I don’t quite understand the whole Dublin Core meta data deal. Not to mention their site does not really contain a ‘easy-to-understand’ guide.

    Thanks Neil

  23. Interesting thought about linking to high ranked sites. I will look into that more. Thanks!

  24. Hey Niel,

    Great stuff, as always. I wasn’t aware about the linking to high authority sites and sentiment search signals.

    Thanks for sharing this great post.


    • Great, glad you were able to learn something new from this post. I hope you implement these tips and you find the helpful.

  25. Mike@ExerciseandNutritonTips :

    Thanks for your great tips as some of these I never heard about anywhere else. Blog commenting has brought some nice traffic to my site.

    • Thanks for reading. When you focus on quality content and connecting with your readers through comments you should expect to see an increase in traffic. I am glad to hear it is working out for you.

  26. Mohammed Zahed Hussain :

    Very informative SEO tips. Thanks for sharing 🙂

  27. Awesome SEO tips. These tips will sure helps me to drive more traffic on my technology blog. Also specially I really love your way to link to high authority sites. Thanks for sharing this best SEO tips.

  28. Fresh and different from the usual “TOP 6.” I’m Tweeting it which means I like it. 🙂

  29. Jeannette Paladino :

    I am so focused on writing my blog posts, that I’ve neglected to update the other pages on my WP site. As you point out, Google tracks changes in these pages, too, to reward dynamic sites. Thanks for the reminder.

    • Yep, it is good to remember certain things you may have forgotten about. I know I am constantly needing reminders myself. 😉

  30. Nice post Neil.

    I never knew about Dublin Core metadata thanks for getting it in the post.


  31. Dublin Core metadata is really new to me . never knew about this . Thanks for these great tips .

  32. Thanks a lot Neil. As always this post on your blog is powerfully illuminating. I love your thoughts on building outgoing links to high authority sites.

  33. Self Improvement Guy :

    Geez … I thought I was doing a pretty good job of on-page SEO on my self improvement blog, but I have some holes that I need to fill!

    Thanks for the “out-of-the-box” content once again. Authority linking and fresh unique content is something I’ve been trying to do more often already, but I really like your method for including synonyms. That is up next. Is that similar to including LSI keywords?


  34. website company :

    on page seo can be very effective if done right, with the seo becoming more and more complex these days due to the change in search engine algorithms these tips are surely one can’t afford to overlook if you want better ranking.

    • Yes, it can. There are constant changes and I am sure more to come. You have to stay on top of it and remember to learn as you go.

  35. Juicing With Rika Susan :

    Good post, Neil. Should the outbound links to authority sites always be dofollow, as yours are? Do you diminish the beneficial effect if you make them nofollow?

  36. Thanks again Neil for this great post, I am right now not able to write even a single post in a week and you come up with such nice post week after weeks.

    • It can be difficult to write often. It can be difficult, but if you can make the time it should be quite beneficial.

  37. Synonym and sentiment searching is new to me, so very many thanks for covering those topics, even briefly.

    Updating pages… wish more people would do it. If everyone updated a page *before* they published their next blog post, the web would surely be a better place.

    • Cool, nice to hear you were able to take something new from this post.

      Yep, I agree people should update more frequently. Thanks for your added input.

  38. Funny Pictures :

    These 6 tips can really help each webmaster trying to make a good SERP on google. Most of these things I have never even heard of, but they looks really necessary for having an excellent website. Thank you 🙂

    • Hopefully they will be able to help you. If you implement these tips your site should see improvements. Let me know how they work out for you. 🙂

  39. Hey Neil…random question.

    What is the little “reveal the RSS Subscribe” orange bar powered by?



  40. waw neil really this is very helpful i want to know that what is secret behind these types of awesome articles?

  41. I must say. Your tips are the best. Trying to infiltrate these on my blog right away 😉

  42. Great post indeed! It’s rare to read advanced, unusual tips.
    And I agree: content should be a big part of SEO by now!

    • Thank you Laure,

      Content should always be the main focus in my opinion. If you have quality content then the rest should be as simp as following a few tips and steps. 😉

  43. No doubt these are seo on-pages trips are very useful and based on latest Google algorithmic , thank you for sharing

  44. Rosendo Cuyasen :

    Great post I’ll be using this resources to some of my local SEO members.


  45. Hello Neil,

    I have one site on fashion and most fashion products having similar name with little difference and this names comes in Title and URL also. Like If I search this in google “Aqua blue and deep purple color net base saree with blouse” my three pages are coming in top with same title and urls with little difference.

    Is this bad for SEO and how we can remove this problem.

    • It maybe a glitch on their end.. I am not sure how to fix it. The same url shouldn’t rank multiple times in a search result.

  46. Web Design Resource :

    The first strategy is really good because from it I know how to find search terms synonymously, which will definitely help to boost ranking.

  47. If i will use dublicore meta data then regular metadata is not essential to use?

  48. Great SEO tips. Without taking anything from the article, some of the comments added almost as much as the article content themself. Great teaching tool.

    My questions. In changing content, can I gain SEO juice on my key page by changing numbers? i.e. 700 to 800 and 20 to 25? Is it advisable to make minor wording adjustments?

  49. Great Post Neil, thanks for sharing these Tips.
    I have always enjoyed visiting your site.

  50. Content is the king and backlinks are the queen for website. For onpage seo title tag is also important factor. Keyword of your site should be used in title tag for better ranking in SERPs.

    • Good one Joyce, I agree. Sounds like you have got it. Let me know if you have any questions you need help with. 🙂

  51. “But did you know that an external links going out to these high authority sites can boost your SEO?”

    I have always been under the impression that outgoing links didn’t add any value (In fact, quite the opposite). Does it matter if the links are followed?

    People always seem to look at on-page SEO as title + meta tags + h1 and basically leave it at that. Thanks for pointing out that there are a lot more factors.

    I also like that you are addressing ‘sentiment’ signals and DC metatags – which will become more and more relevant in the future.

    Great post, as always.

  52. Wedding Checklist :

    Hello Neil,

    I’ve heard the benefits of external links to authority websites for the first time. But, I have a question.

    How can we balance the incoming and outgoing links? I mean should we use external links on every post?

  53. Great points..I’d add.. validate html and css, optimize images, limit use of flash for fast loading web pages and make sure your main keywords appear in the first paragraph or 2 as well as in meta tags.

  54. Gold one dollar :

    Thanks for the good suggestions here Neil, I have recently implemented # 2 by linking to 4 sites presumed to have authority as being big names in the niche.

  55. Awesome post Neil, you never fails to dissapoint with high quality SEO tips. Im currently using a number of these tips together- I’ll let you know if I see the difference!

  56. Edward Elliott :

    Great post. SEO’s are constantly over complicating the whole process and the Sentiment Search Signals is a great way to demonstrate that proper SEO should be made specifically for how people will read and use the site and its content, and not how engines will.

    • Thanks Edward,

      Glad you agree, I like to focus on what is best for my readers, then worry about what will work for search engines. It is good to find a balance but readers should always come first.

  57. Mohideen @ Make Money Blog :

    Hi Neil,

    Nnormally i use to get back links from authority sites which basically improves my serp and quality backlinks for my blog
    Thanks for sharing nice tips

  58. Hello Niel. I always thought that linking out can cost you PR juice. To link to them organically is a great idea. Kinda like cloaking it, but not really. I was wondering, you say here anchor text it advisable, so blogroll link to them won’t help you right? Because I think those are passé.

    • Well, the best links are within content. Blogroll links are good to, but you want to link out to other relevant sites within your content.

  59. Long Island Web Design :

    Great article! I am looking forward to trying #2. I have been very focused on getting inbound links, but now I am curious to see how this works. # 4 – Fresh content is key. It’s definitely a commitment to keep posting fresh content, but it absolutely works. Thanks for the tips!

  60. Hi Neil. I like the popular post widget you use. Can you tell me what the name of the widget is so I can try it out on my site
    I appreciate it

    • The widget is called popularity contest and I got it customized by a developer so that it can have multiple tabs.

  61. “Define” strategy you wrote about here is great tactics and it shorely need serious thinking and plan when we write new pages, posts, etc.

  62. As the adage goes, content is the king.. I believe that all the above strategies will work better if we keep on posting fresh content that too on frequent basis as Google gives those sites better ranking which post on frequent basis.

    • Yep, with fresh and valuable content everything is better. Not only will Google rankings go up but your readers will be satisfied as well.

  63. Content is king and will remain the king. I know I have never made any backlinks for my Blog, nor any SEO stretegy, still I got good traffic and make money from ad programs. Just new and fresh content and you are done.

    • I’m glad it works for you, but harsh reality is there are thousands of sites who produce good content and don’t get much traffic. 🙁

  64. Best Make Money Online :

    Linking out to authority sites, that is a good idea that hopefully will not diminish in value as more people begin to do that.

  65. Another great seo trick here Neil, thanks for sharing these strategies..

  66. How do you get your link on a .gov or .edu site?

  67. mark harrison :

    Great post Neil.
    It’s funny, I didn’t think about updating the content on my home page…I have been too busy churning out new blog posts (3 a week) but never thought about refreshing some of my long standing pages.

  68. Virtual-Staff-Services :

    No doubt an extremely useful and different article addressing on-page SEO strategies.
    I just shared it on my local network, hope my virtual staff will take a notice and implement it properly.

    Thanks 🙂

  69. More tactics for the SEO practitioner, thanks Neil. I’ll start implementing the Dublin Core metadata elements on a proposed architecture firm website I’m working on right now. Another great read, highly recommended.

  70. Top Smartphones :

    Hi Neil,
    had to revisit this post because of the many good comments from other readers.
    One question I have: when optimizing a page (or site) for local search, does the inclusion of geographic meta data (geolocation) like zip-code, latitude and longitude, county, city etc have an influence? I am still looking for the right synthax to do this on one of my city specific directories.
    Any ideas? Test results?
    Thanks in advacne for a reply.

    • I am not 100% sure of the impact it would have, but my assumption would be that it can’t hurt.

      Sadly I don’t have any test results on it…

  71. Of course another great post. There are just so many things to keep up with being a 1 woman show..lol… I really liked the idea of linking to the authority websites. I don’t I have tried it but I will.

  72. Salary Advices :

    Thanks a lot Neil. As always this post on your blog is powerfully illuminating. I love your thoughts on building outgoing links to high authority sites.

  73. I like the idea of linking to the authority sites and let google think that we are some how related. Make it as natural as possible. Great work Neil.

  74. I had never heard of Dublin Core Metadata. I like to ask a question, it really work for SERP.

  75. Wade@Bloggers Make Money :

    Thank you for listing some high authority site links. I will check those out, and keep writing! This blog is probably the most informative sites that I have found recently.

  76. I don’t understand why we should put synonyms of our keywords in our on-page SEO when Google will treats the original keyword and its synonym equally.

    Help please. 🙂

  77. Finance And Investments :

    Hey Neil,
    Quite informative post man. I really appreciate the way information is shared here. One thing that I realize is “Content Is King”, if I look at quicksprout today, it has a strong content base that makes it unique. Everything is secondary. I also loved your keyword related article.
    It demands dedication and time, but it’s worth it.

  78. JLT Creative :

    Always great to learn from the pro’s – thanks for sharing. This goes to show just how much work we still need to do! Please keep on sharing the good stuff!

  79. street drugs :

    It’s a pity you don’t have a donate button! I’d most certainly donate to this fantastic blog! I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to brand new updates and will talk about this blog with my Facebook group. Talk soon!

  80. I knew links FROM authority sites was a big bonus, but links TO authority sites! Smart and makes good sense.

  81. Amazing post. My favorite thought? “That’s why we spend so much time creating new blog posts.”

  82. Great stuff, especially advice about updating your content everywhere on a site, not only main page.

  83. Very nice, on-page SEO is pretty important and fairly easy to do in most cases.

  84. Great tips! I had no idea that linking to top sites had a positive SEO effect! thanks for sharing.

  85. Mahbub Murshed :

    Once i used to place high authority sites on my site like wikipedia though i removed while knowing it could have a negative effective on my site. First time knew about tilde(~), checked on google and got very good output. I am very glad and started studying more post by you, and see i have other important sites, hope new new ideas will come very soon. Thanks

  86. I never realised that linking to authority sites would help you. I would have thought it would be too easy to manipulate as a factor.

    But I guess google want relevance and by giving authority sites links you are in an indirect way providing that.

  87. Hi Sir Can you Please say me how to add the Dublin Core Meta tags to my Blogspot Blog and do i need to replace the meta tags on my blog with Dublin core meta tags. And do you recommend me to use the 301 redirect non www to www

    • Hey Ramesh, Use this tool if you are comforable to generate dublin core meta tags http://www.ukoln.ac.uk/metadata/dcdot/

  88. Hi, very nice article/articles.
    One question: you told us to use dublin core metadata – but when i look in to your code – i don’t see it…

  89. This post is most helpful, I was struggling with this concept as I am a noooobeee… This clarifies quite a bit for me, Thanks for this post.

  90. Mirko Ceselkoski at TrainBodyAndMind.com :

    Amazing advice as usual…I especially like the tactics of using synonyms with a minus sign. so useful and great tactic!

    I use thesaurus dot com as another way for getting synonyms!

  91. my website does not take advantage of Dublin Core yet. but it;s nice method. very useful tutorial. thanks

  92. Jay Jalaram Extrusions :

    Thanks Neil for a great post.
    I have already added schema in my website. DO still I need dublin core?
    Kindly reply with your view.

    • Many bloggers and webmaster follow Neil’s Suggestions for SEO and Conversion.

      He was saying to use Dublin Core MetaData on posts for an extra on page SEO Benefit.

  93. Just wish to say your article is as astounding. The clearness to your publish is simply cool and that i could suppose you’re knowledgeable in this subject. Fine with your permission allow me to grab your RSS feed to stay up to date with drawing close post. Thank you one million and please carry on the gratifying work.

  94. This is the first time I’ve come across this type of outlinking strategy, is it still effective post Panda Penguin etc.

  95. Great post like this must be highly recommended. It is so nice to read such wonderful blog. Thanks for sharing! Have a pleasant day ahead.

  96. Should we use both meta data? Standard and DC? Code below is for same post? Thank you.

  97. When I initially commented I clicked the “Notify me when new comments are added” checkbox
    and now each time a comment is added I get several e-mails with
    the same comment. Is there any way you can remove me from that service?

  98. Hey Neil, can you please tell me how to implement Dublin core with wordpress. I tried to find any plugin and found one. But that plugin is outdated.

    Please, please, please tell me how to do so.

  99. technology article :

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  100. hey neil,
    these sound interesting to implement.i am excited about it. i liked tactic#5 very much.Great attempt.



  101. Hello Neil,

    I have few doubts in my mind about Tactic #4. Could you please help me understand? You said that we should add Twitter update widget or Popular posts/recent comments etc to homepage. Do you mean we should add these widgets to homepage only or on all pages??

    I have found that many blogs use Recent Posts widget. Does this widget also works like the same way?

    Secondly, you told that we should update the popular posts few times a month. What does it mean actually?? Do I need to add more content to it or re-phrase the existence content? And how much percentage of alteration is required to be considered as Updated Post? Don’t the Recent Posts Widget etc do this trick??

    Thanks. I hope you will reply. I am desperately looking for answers to these questions.

  102. Do you mean sentiment analysis positive ranking can be achieved through google authorship code snippet

  103. Guy Manningham :

    Great analysis. I’ve never heard of the Dublin Core. I guess it can’t hurt to implement it. Thanks.

  104. Video Optimization :

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  105. Do search engines recognize links from RSS feeds on your site as external links?

  106. Thanks for the Dublin core detailed coding method. We are grateful for your time on writing this article. Wanted to know if we add facebook plugin of recent activities on the website does it help or not?

  107. Hello!,,,
    There are a lot of sales pages putting images of CNN and other media channels saying that their product is seen in those media channels. Could’ve boost their traffic if they have created a link and anchor text with it?But anyway Thank you for this post!,,,

  108. These are super relevant tips that might give someone an edge over the competition. Thanks!

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  111. I have never thought that linking to high authority sites can help improve the seo of my blog. This looks pretty useful. I will try them. Thanks for the post.

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  115. Website Designing :

    Hai Neil!
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  116. website designer delhi :

    Great post Neil, every tip is worth implementing!

  117. The Dublin Core is an interesting one, never heard of that. I wonder if it helps in the UK…..

  118. Teresa Miller :

    Thanks for all the info. I’m sure I’ll have to re-read it again, maybe a couple of times to try and understand it all. SEO has always seemed so complicated. Trying to implement is certainly a challenge.

  119. Hi Neil,
    I’m having a little trouble understanding Dublin Core and how to implement it and found myself here. I found a generator and getting to work on that, but also picked up a few more tips from you here. Thank you for all of the information!

  120. Great post.

  121. Very nice guide to bring us some quick succes! Last but not least for everything you do on Internet and maybe in your life also needs a good strategy. Thanks for all!

    • Katerina, glad you enjoyed the post. You bring up a great point… life is all about optimizing on all cylinders 🙂

  122. Thank you for giving away this great article! I hope to get ranked quick following some of the stategies that you mention. If they seem successfull I am going to try them all, then. Thanks again!

    • Glad I could help. Please keep me posted on your progress. I think the strategies I outlined will really help you push the needle and see great results 🙂

  123. This is awesome! I will difinately give it a try. Its been a month since I do an on-page optimization for my site but until now i still couldnt find my website on google. I dont know how to make it on top but hope these suggestions of you will work for me. Having a hard time optimizing mg site. 🙁

    • Victoria, the tips and tricks here will definitely help your site out. I think every little piece matters. Employing a strategy that has conversions in mind will do wonders for your site. Let me know if you need any help along the way 🙂

  124. Grosir Baju Muslim :

    Hello, neil. I am newbie here.

    So, what is the most important for a new site to get maksimum on page ?

    I use WP platform.


    • I Think a good first step would be to focus on optimizing your site and finding a great design. This is the first thing any visitor will see. Thus, it is essential to focus on designing for conversions.

  125. Wow great article. A friend who was an expert at SEO suggested that I link to authority sites but he never told me why, but I’m glad I googled about it and found out. It’s good to know that I can finally link out to authority sites without fearing that I’m losing visitors without benefits.

    • Jay, sounds like you have a great friend. That’s really good advice. Linking out to authority sites, that are not spammy, can really do wonders towards improving your visits, clicks and overall conversion rate. Thanks for sharing your experience.

  126. I have to agree that your points are very valid on boasting rankings. What is your view about ranking purely on social media signal. Do you think it will rank the site?

  127. ravi janardhan :

    Hi Neil,

    Thanks for the awesome & incredibly valuable post!

    Came across this ‘Add Meta Tags’ plugin: helps with Dublin Core. Or we really need this, after having Yoast’s SEO plugin ?

    Or you advise to do it, without plugin? Which is better?

    Thanks again.

  128. Saulo Segurado :

    Congrats, Neil & Team. Always great posts!

  129. Great informational article. I agree with the strategies. One question: Should DC Title, Description, etc match the Title and Description for both meta name and OG to maximize SEO?

  130. Onpage most factor in SEO

    A. Use high-quality, original content for a website…

    B. Insert your keyword into the first 50 words..

    C. Include your keywords in your internal links

    D. Use H1 tags and use them well

    F. User friendly website design most in seo

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  132. This is a great resource, well written with useful insights. It is true that while on-page SEO is simple and straightforward, most websites get it wrong.

  133. Hi Niel ,Nice Article, really helpful to learn about SEO on page and off page methods .On page optimization is really important i have some sites with no back links perform well in search engines

    • Ajith, glad to hear you are doing well in those regards. Thanks for reading and I look forward to hearing more from you 🙂

  134. Hi Neil,

    I usually crate a content and once post into blog, I gave a link to wikipedia related article but with nofollow attribute. It is right for on page SEO strategy?

  135. Very nice article , as i am new in SEO this will help me a lot to understand on page techniques.

  136. Very good article to learn on page strategies. Thanks to share this with us.

  137. Great piece of content. Never heard of Dublin, know this is an old article, still gonna take a read on it. Thanks!

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  139. Should you link to relevant high authority sites on your home page? As in a blogroll or excerpt of post?

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  149. Does this still work? I never thought that linking out to higher authority pages will benefit your site, but the way you explain it makes perfect sense 🙂

  150. SEO Specialist chennai :

    @Neil, Thanks for the good article,

    the second point, Link to high authority sites is really good idea and it has been helped me a lot for doing seo for couple of website past recently.

    but, am having doubt about the fresh content tips, when we do SEO for a non blog or non regular updating site, how can we do this. is it very important to do?

  151. King Canney :

    Hi, Neil. Thanks What’s your strategy / thinking for going after Facebook Likes vs. putting that budget into Facebook ads for direct site traffic?

  152. Lavonda Garth :

    well, this was interesting. Something different from what i got from other websites.. nice post !

  153. Hi, Neil Patel ! Thanks for such a useful article.

  154. Really linking out to higher authority pages works ? I will try

  155. its really a great information that contain lots of information doing a great seo for my site . thanks to admin for publish this article .

  156. Hi Neil,
    I like tip #1, Thank you for sharing.

  157. John Stewart :

    I always knew that back links from authority websites helped with SEO; yet, I never thought of linking to them to help build trust and authority!

  158. Hello Neil, I have ranked on first place on mold removal Saskatoon keyword. But my competitor’s rank is showing natural and google places collective. And My rank is showing with just my website’s URL. I also want to show my result with G+ detail. How can I do this? I want collective ranking natural and google places on same place.

  159. Nice onpage strategy, it’s help a lot.

  160. Neil, for the outbound authority links, does the domain get a positive boost if the link to the authority site is placed on a blog page, and not on a index page?

  161. Thank you for valuable post sharing ….. this post help me get more traffic on my site

  162. Hi Neil Patel, I love to read your blogs on Quicksprout. One of my friend recommended me your site to learn about marketing. I am happy everytime I learn something new about Internet marketing. same thing happened by this post. Thanks for sharing.

    • Jessica, glad to help. If you need any other help along the way please let me know.

      • Yes Neil Sir, I have one question about the meta keywords, I am working as a free lance for an e-commerce website in India, Should we use the meta keywords on product page or not. Because in blogging platform I can see the bloggers will not use meta keywords for their blog post.

  163. Hi Neil..In 5th point you mention that “Most experts agree that you should add keywords to your metadata” but nowadays a issue comes into picture that “google is not considering metatags in ranking” Can you tell me is it true or not?

  164. Hi Neil,

    I’m working on optimizing a website and will be starting to implement what you have suggested. Just been wondering, with these changes/strategies you have mentioned if applied, how am I able to track if any of these really help boost my traffic?

    Is there a specific tool, metrics that would somehow help me provide a proof that what you worked on (on-page seo strategies) did help?

    As a beginner I think the challenge is for me to justify that what I have implemented works.

    hopefully you can provide some insights and help.


  165. Sagar arora :

    Great article neil. But I have a question. What if the person is not able to publish articles on a regular basis? Like I am in college so I am able to post only 2 articles per week. Is it ok and if not do you have any ideas for this?

  166. Hi Neil, thanks for the detailed post on seo strategies to boost website ranking. Specially, the query for searching synonyms on google for any niche.

  167. Great post .Very useful SEO strategies.
    Thanks for sharing.

  168. Onpage seo always plays an important role in boosting rankings.Freshness of a content as well as linking to high authority sites is also an important onpage factor.

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  170. Thank you for your tips. It helps me very much! You are very good 🙂

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  172. Hey Neil.
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