How to Write SEO Friendly Blog Posts with These 13 Questions

seo copy

The Google Panda update ranks websites that publish crappy content lower than the sites that offer detailed, meaningful content. That’s good news for you because you want to create content that makes the web better, right? But how do you create that kind of content?

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Amit Singhal from Google suggests that you think like a Google engineer. So, in that spirit, I’ve come up with 13 questions that are designed to help you do that so you can create quality articles that your readers and search engines love.

Question #1: Is what you wrote original?

First and foremost, anything you write for your blog or website must be original. This means that the content can’t be redundant, duplicated or stolen.

By redundant I mean content that basically repeats itself. For example, let’s say one day you might write an article on 14 SEO copywriting tips, and another day you might write about SEO copywriting advice. Those two articles are redundant if they basically say the same thing, so you’ll want to either get rid of one of them or revise the other to make it unique.

Stolen content is self-explanatory. So, let’s look at duplicate content because you can have duplicate content problems without intending to.

For example, here are some common ways to create duplicate content:

  • Affiliate programs – because of the way search engine spiders read links, any content your affiliates link to could be seen as duplicate, depending on how your affiliate program is set up.
  • Syndication deals – when you spread your content through a syndication distributor, other websites will pick up the article and post it. Unfortunately, there is no way of telling which one Google will choose as the relevant article. The page on your site may get filtered out and rank below the syndicated version.
  • Subdomaining – When you build a site and structure it like, and, and then share content over all three, you can run into problems of duplicate content. You need to reunify duplicate content and get it right or perish.

When it comes to affiliates, the best and easiest answer is probably to ask your affiliates to not jack your content and make sure you aren’t creating pages with duplicated content just for your affiliates. If you are, use the rel=“canonical” tag.

When it comes to your own site, take some time to shut down any potential duplicate content problems you might have. For the variations of the pages that you have eliminated, 301 redirect them to the live version of that page. The redirect will tell the search engines that you have made that move.

Question #2: Can you provide practical advice or relevant research?

One of the best ways to create value for your readers and to earn great links is to think of problems or issues that your readers are dealing with and then provide how-to articles or tutorials on that topic.

Original research can serve the same purpose if it turns out to be something your audience wants or needs. Original research is content that has facts and ideas that have no known sources. You did the interview or dug up the story all by yourself and are providing not only the facts, but the analysis too.

You can also analyze or combine other analysis and facts to come up with original material. Search Quality Strategist Kaspar Szymanski at Google Dublin suggests:

Survey or original research results can serve the same purpose, if they turn out to be useful for the target audience. Both methods grow your credibility in the community and increase visibility. This can help you gain lasting, merit-based links and loyal followers who generate direct traffic and “spread the word.” Offering a number of solutions for different problems could evolve into a blog which can continuously affect the site’s reputation in a positive way.

Question #3: Did you correct any spelling, grammar or factual errors?

Did you know that your site could rank low because of bad spelling? On October 5, 2011, Matt Cutts posted a video explaining that he and his team saw a correlation between sites with a high Page Rank and better spelling and sites with a low Page Rank and poor spelling.

Matt also mentioned that the quality of the reading level was also a signal they tried to study to determine a site’s quality level. In fact, you can determine the reading level of your site by using the advanced search function in Google.

Here is Quick Sprout’s reading levels:

quicksprout reading level

You can see that 93% of content on Quick Sprout is basic, while 7% is intermediate, with 0% being advanced. Notice, too, that each search engine result has a reading level below the URL.

Writing for a fifth-grade level is something I try to do even with complex information, so it seems like I am succeeding!

Question #4: Is the topic of interest to a reader or a machine?

SEO copywriting is a hot field, but unfortunately there seems to be some misunderstanding about what an SEO copywriter is supposed to accomplish. I’ve always felt that by putting too much attention on the “SEO” part, you could provide content that search spiders love but people hate!

When you put the needs of search engines above your readers’, you’ll crank out some pretty bad copy. Machines may like it, but people won’t! At the end of the day, it’s people who matter because they are the ones who buy your products or subscribe to your email newsletters.

So, write for readers first and search engines second. It’s important that you use keywords in your headlines and body copy when you write, but do that after you’ve written the content for your readers.

Question #5: Is the article well edited?

Another thing that Matt Cutts noticed was that pages that were well edited tended to be more reputable. People appreciate it when you take the time to not only spell correctly but to also organize your thoughts clearly and concisely.

How do you edit well? Well, my process is simple, and maybe it can work for you.

I like to do my research first and throw all my facts and thoughts on a page. Then, I start to sort through all that content, arranging, adding and deleting. When I have the first draft, I like to set it aside for a couple of hours, or even a day, if I have time. Then, I’ll sit back down with a fresh set of eyes and revise it again. My final step is to have someone else look at it.

If you put in the time to edit, not only your readers will appreciate it, but so will search engines.

Question #6: Does your site have authority?

In general, authority means that people look to you as an expert on a particular topic. That’s important on the web, but when it comes to Google and search context, authority means relevance, links, keywords and quality traffic.

The main things your site needs if you want it to have Google authority are:

  • Natural, organic growth based on sound promotion behavior.
  • Valuable and unique content tailored towards people rather than search engines.
  • A solid foundation and human-centered design.

In the end, the big question that Google wants to answer when it comes to your site is this: Does it add value to the web?

Question #7: Are you providing insightful or interesting information beyond the obvious?

What gives the world of blogging a bad name are the thousands of bloggers who pump out the same-old content that is already out there.

Before you sit down and write an article, search the web for articles like your idea. One of the things that I do is take the headline I’m thinking about using and drop it into the Google search box. Then I look at what comes up.

Do I have a topic that is unique, or are there hundreds of titles similar to mine? If so, how can I make mine unique? Sometimes that means I have to narrow my focus. But after I narrow my focus, I have to make sure I’m providing information that goes deeper than the surface level.

For example, in my 7 Habits of Highly Successful SEOs post, I didn’t write about the obvious habits of SEOs like page optimization or managing PPC campaigns. I talked about the not-so-obvious intangibles like creativity, risk-taking and the unexpected: highly effective SEOs don’t just rely on SEO! I gave you something that was insightful and interesting – something you won’t find anywhere else.

Question #8: Would you bookmark your article?

A good article is one that gets bookmarked because you’ve provided the reader with information he or she wants to use and reference in the future.

How do you write an article to get it bookmarked? Here are four key characteristics to think about:

Question #9: Is your article cluttered with calls to actions, ads or promotions?

A simple test of figuring out if your site fails this question is to step back and look at your site. Where does it seem like your eyes should focus? Where do you want readers’ eyes to focus? Is it obvious what you want people to do?

For example, when I was writing this blog post, one site that I was on was WebProNews. When I landed on the site, this is what I saw:

web pro news

Do you notice all the ads? What about the headline? Where is it? It’s below the fold on my screen.

Unfortunately, a great article is buried by ads and other 3rd party stuff. This might not be confusing to search engines, but when it comes to readers, it’s confusing. So it’s best if you keep a simple, clean design on your website that readers love.

Question #10: Would a magazine or journal print your article?

When the blogging world opened up over a decade ago, it gave people the power to publish without the typical gatekeepers like magazine and newspaper editors. It created an army of writers who have provided you and me with some exceptional stories, news and tutorials.

But this lack of a gatekeeper has its downside. There is no quality control unless you do it yourself. Like the above question about editing, this question forces you to look at how your work compares to the articles that are printed in professional magazines and journals.

To see if your work stacks up, spend some time in a bookstore, looking at all of the magazines you admire. It could be the New Yorker or Wired. Don’t just read the articles, but try to analyze them.

How do they open the story? How do they close it? What makes this story so interesting? Was it because it was a tragedy with a happy ending?

You can find a good example of this process in the article 7 Proven Headline Formulas That Work. The article picked apart the headlines from the cover of Prevention magazine.

If you want your writing to improve, you need to look at examples of exceptional writing and model your writing after it. Your readers will not only appreciate it, but your pages will become more reputable in the process. And remember, it’s a process, and it takes time.

Question #11: Is your article short, weak and useless?

Which article would you think Panda would reward and which one it would penalize on the topic of ACL injury: the top one or the bottom one?

acl site

acl site

The one on the top is clearly detailed and useful. The one on the bottom is short, weak and useless. It is likely not a reputable page, unlike the one on the top. In fact, the one on the top appeared in the top three results of Google. The one on the bottom appeared at the bottom of the second page of the search results.

You want to create long, powerful and useful blog posts. If that means posting only two or three times a week, like I do here on Quick Sprout, then so be it.

Question #12: How much time and attention did you give to detail?

Your answer should be “a lot.” Like the two examples above, adding detail is important for building pages that are reputable. Google’s Panda update was meant to encourage the creation of long, detailed useful posts and discourage the creation of shorter, shallow posts.

How long should your posts be? While there is no magic number to the length of a blog post, it is important to have at least 300 words on the page. Don’t worry about making them too long because it’s not a question of the posts being too long. It is a question of the article being interesting.

Question #13: Would someone complain if they saw this article?

This may seem like a strange question to ask, but think back to the bottom ACL injury example. If you were looking for information on that topic and you came to that page, would you be pleased? You’d probably be unhappy and go elsewhere.

The content on your pages is like food at a restaurant that you serve to your customers. If you bring out a plate with a skimpy amount of meat and potatoes, the patrons have every right to complain. But if you bring out a loaded plate, they’ll be happy.

Think of your blog posts in the same way. Are you feeding people content so they are full when they leave your site, or are they hungry, looking for more? If they are still hungry, your readers probably won’t come back.


Writing high-quality content for readers and Google’s Panda update takes time. It takes patience and hard work. But the payoff is worth it because the community on your blog will start to grow, and your organic traffic will increase.

What other questions should you ask when it comes to creating high-quality content?

P.S. Does your SEO need work? click here.


  1. Sometimes my original content copied (100% copy paste) by another blogger, and his ranking is higher than mine in SE (with my content in it). Google is weird

    How much did you spend for excellent SEO friendly blog post?


  2. Hi Neil,

    Great article, which tells you how you can beat Panda. Avoid duplicate and spammy content that’s you punch to Panda face. Build user friendly and attractive site where visitors like to spend some time to know more about your business.

  3. Hi Neil,

    Amazing post, Again well researched points… And after reading it I understand that Google is now consider users response while deciding quality of any site and ranking as well.

  4. Juicing With Rika Susan :

    What you have here, Neil, is a super example of precisely what you are writing about. A highly useful post with lots of take-aways for us. It is presented in a way that is easy to read. I prefer this to Google’s own lengthy Post-Panda list of questions to ask. I think your list is actionable.

  5. Awesome Neil yet again thank you for giving such a useful article.
    I will follow some of the techniques like Content Editing and writing detailed article.

    As you mentioned above this post worth bookmarking.

    • Definitely try out some of the tactics and see if they work out for you. Let me know if there are any question you have along the way.

  6. Brandon Johnson :

    Great post Neil with some really good suggestions that I hadn’t thought too much about. Thanks also for including great examples that demonstrate what you are suggesting. Will definitely keep these things in mind.

  7. Payroll Processing in 15 Minutes @ Only Rs. 10 Per Employee :

    Hi Neil,

    Reading your blog has become an imperative part of my work now a days. Another highly informative blog. My sincere appreciation to you for the post.

  8. Snowboard holidays france :

    I loved your post. Point which i liked the most is -Is the topic of interest to a reader or a machine? Its realy what is happening while writing a blog post, one only consider to promote his or her services irrespective of consumer needs & wants. Excellent post

    • Thank you, nice to know what you most useful. It is definitely important to consider the interest of your reader above all else.

  9. Great post, Neil. I’m curious: Approximately how much time do you spend writing each post?

    • Each post is different. I like to spend most of the day on each post not only to write it but to review it after. I would say it takes anywhere from 4-8 hours for each post give or take.

  10. I can say with confidence that Question #1 is the most important for new sites. We failed to setup proper 301 redirects and rel=canonical tags prior to launch and were dinged with duplicate content issues.

    An issue that was compounded by our national scope, and city specific recommendations delivered dynamically on a map. To google it looked like we had hundreds of pages all with the exact same content. Oops!

    • Yep, that can happen. You have to take the time to make sure you get it right the first time or like you experienced will be penalized for it.

  11. “Reading Level” was something new to me. But how does it affect SEO? Liked the idea of “301 redirect” of deleted posts.

  12. In these days where social signals count so much for SEO, I often instruct clients to think: “Will my readers’ friends like/comment on this piece if they post it to their facebook/g+/twitter?”

    That helps them realize how valuable such content should be.

  13. Michael D Walker :

    Excellent article Neil! The Web Pro News example was a perfect way to show what you were talking about as was the ACL injury comparisons. Now I’ve got to go check out some of the great links you included to other content.



  14. Great information, Neil — I have a question about reading level:
    My site’s reading level is 22% basic, 78% intermediate — do you know if Google values basic reading higher than intermediate?
    Is writing at a higher level hurting my SEO?

    Thanks again for the post.

  15. I was aware of most of the points but wasn’t #3 is new to me. Whenever I read your blog I get to know something new always 🙂

  16. I guess I am curious too Neil, how much time do you spend writing your awesome articles.?

    • I like to take about a day to write my post. Depending on what I am writing it takes anywhere from 4-8 hours. I like to review my post a few times as well after writing them.

  17. Had to read this when I saw the title of the article on my inbox…Last time I was here I was reading the founders interview conducted by Neil…

    I liked that post had to sign up…but not …immediately. Spent time scouring the site a bit before I hopped in and then I did.

    This info is handy since I launched a blog on 7th this month…
    Something keeps telling me to post more and another voice tells me to post less…I will decide which voice to listen to come morning…

    Thanks for the guidance once again Neil.

    • Cool, grateful to have you take the time to read it.

      Post as much as you can but make sure whatever you do post is of high quality. Quality of content is more important the frequency of post.

  18. David | The Growth Company :

    As usual some good food for thought. Q13? I am not complaining about this particular article Neil.

  19. The best article! If possible, the quality of the article should be improved so that the ranking in search engines more to add. Pagerank will also be increased. Quality backlinks is also important.

    Google Panda Love On-Page SEO!

  20. Hi Neil-I love your posts-I find them quite easy to understand since I am a newbie (1 year) with building my site. I have posted 4 Monthly Blogs now and the only way I seem to get readership is through my emails or Face Book. I think I am doing it right-but maybe I’m not. I understand my content is restricted to those who love Jewelry. Do you have any suggestions for me? Thank you for all your very informative Blogs. PS here is my blog page if interested. Cheers!!

    • Sounds good to me, I communicate mostly through my email as well. I would also suggest trying to reach out through your blog, twitter and other social media sites. I also find that commenting on others sites is a great way to make useful connections.

  21. this was the my first visit for your blog Neil and I’m really impressed the way to elaborate the article and explained how to avoid duplicate content this is the important factor to avoid Google Panda. 🙂

  22. Campbell Aitken :

    Hi Neil – you wrote that a site could “rank low because of bad spelling'” … I wonder – does Google regard UK and Australian English (‘centre’ not ‘center’, ‘favour’ not ‘favor’, etc.), as used worldwide other than in the US, as bad?

  23. andrew broadbent :

    Hi Neil,
    Great post again, do you write all your post or do have others helping you?

  24. Duncan - Vetter :

    Neil I’m suprised ‘Is the content shareable’ is not on the list. Isn’t he ability the share posts now becoming essential as it is being given more weight in Google?

  25. Wow, amazing post! I am a silent reader at Quick Sprout, this my first time posting my comment here. I think 🙂

    Keep up the good work Neil. The more you give, the more you’ll get.


  26. Travel Babble at its Best! :

    I like how a few points were really directed at writing well and as mistake free as possible. I think this is really important on the human side in regards to instilling reader confidence.

  27. sell textbooks :

    I like the #3 — writing simply. I once heard someone say that if you can explain complex concepts using very simple terms, that is a sign that you truly understand the material you’re conveying. One of the things I’ve always liked about this blog is that you never “talk down” to your readers — you write very intelligently *and* keep it simple.

    • Yep, I fell it makes it easier to read and understand. I also am a blunt person and like to keep things simple and to the point.

  28. Nice one.
    Thanks for Sharing Neil.

  29. Nice article. Even sometimes my content get copied

  30. Nice Info!!!!

    Whenever any blogger post new blog post he/she wants to see comments in huge numbers but it is not possible easily for that we need to work hard for get many comments on that. Beside that we need to do SEO work on that also and it will be the big task for us how we will do SEO work on that if we will do in right directions then it will be give good result.

    You mentioned very well how we can make a good SEO blog post with the help of these tips and i like #1 point in your blog post which you mentioned like that “”#1: Is what you wrote original?”” this is very true thing in blogging each and every thing is depend on originality if we are using this in our blog post then no body can stop us to achieve success.

    • Having a lot of comments can imply that you have a lot of readers. Maybe that is why they want them. It is good to hear you found my points useful. I agree originality is key to becoming successful.

  31. Hey Neil,

    Thanks for that info, its really really helpful. Im just starting my blog so its great to get clear, easy to follow, understandable info.

  32. 1. I wrote a 3000 word post with several subsections. Should I just post it as one post or break it into several posts and post them all separately?

    2. Also, once I post these (broken up) posts separately, I should not put them together in one post or vice versa? or can I?

    Would that be duplicate content? How do I get around that?

    • It is really put to you whether or not you want to put it as one late post or several smaller ones. If you break them up make sure they still make since separately and flow even thought they are broken up from one large post.

  33. Web Design Resource :

    Yes, it is true that Google loves real and quality content whether it comes from blog or website. But i wanted to know that if some body spin the articles/content then will it consider as low quality or useless content? and how will search engine react on it?

  34. We are a small real estate company working hard to do social media well. There’s alot of information out there on how to do that, but your posts have consistently guided us for exactly the reasons you laid out here.

  35. Hi Neil.

    Thanks again for this useful article.

    You are the best blogger I have ever seen!!!

  36. That is quite an interesting article, and I have to say, I agree with most, if not all of it. Though I do find that at times poorly authored articles end up reaching the top of the search engine results and it is annoying to say the least.

  37. I’ curious too, how long did you take to write this post and compare to 7 effective habit of SEO ?

    • If recall correctly, I would say they took me around the same time. Each post usually takes from 4-8 hours theses post were more around 6hrs I would say.

  38. Neil,

    Good to see a fellow Patel succeeding at this. I stumbled upone SEO friendliness with my blog by writing about things that nobody else writes about. For instance I wrote a post about people wearing the same clothes every day and since the economic crisis, I get about 10 hits a day on that because I come up number one on search results. I also come up number one on many more just because the content is unique. It’s not necessarily useful. It’s sometimes interesting but my topics are all over the place which probably hurts my readership. But I do it for me. I just need tips on how to maximize income from it.

    UH2L (Atul)

    • Travel Forever! :

      You’ll probably have trouble monetizing it beyond adwords because not many advertisers would want to use your blog for ads because, like you said, you don’t have a niche readership.

    • If you don’t have a large reader base or a specific area of focus then it isn’t likely you will be able to make money off your blog.

  39. Very thorough and informative article Neil. Wonder if the content scrapers and copyscapes have been outsmarted at last. A clear victory for those who work hard at creating original, well-thought-out content on the web.

  40. Nice Post, Niel. Creating an awesome website takes the same stuff it always has when it comes down to it. Write good, useful, human usable content, and you will be rewarded.

  41. Dilanka Wettewa :

    Great article Neil. Although, I have a question regarding your editing process:

    1.) When you have “Someone Else” read it, who is this “Someone” ? is it a friend ? is it a dedicated “editor”/”writer” ? Also, do you hire any writers to write draft posts for quicksprout?


  42. Madhav Tripathi :

    Another very informative and very practical post. All the 13 questions are very important. I make grammar and spelling mistakes most.

  43. Astrologer in Gurgaon :

    Nice article Neil. We were using duplicate content for domain and sub-domains. Thanks for the useful information

  44. Great stuff, I’m glad Google is making these changes, we’ll hopefully see a better web because of it.

  45. Hey Neil nice post. I believe that content should be informative, unique and useful because visitors loves to read something unique and useful. So it is necessary that whosoever is doing content marketing must make content that will help visitors.

  46. thanks a lot neil for sharing this information we are using fake content till now but now we will edit our that content surely thanks

  47. Joomla developers :

    I think you are really true. It’ll be helpful for me to correct certain things in my site like question 7 and 8.

  48. Hello Niel,

    I am continuously reader of your posts in quicksprout as well in mashable also. Yes, this post is really very good and informative kindly help me to how to deal with Google Panda update when my all content is totally unique, original & fresh. What are the things while promoting company official blog.

  49. Hi Neil,

    Thumbs up on your post. It helps SEO people to beat the Panda update and rank higher on SERPs. Also, these questions acts as a guide on how to write REAL articles for readers, not just some article a person spins then posts and makes it search engine bot friendly.

  50. skype callnplay :

    Blogging isn’t really that simple especially if you want to earn from it. But another great post to help readers (including me) to develop good sites and selling sites 🙂


  51. Html5 Conversion :

    It’s always nice to discover that we are actually doing something right

  52. Thanks for the great article Neil, I’ve gained a lot from your advice. I write an online copywriting blog so my challenge is always to come up with ideas that are unique and original as there is so much content out there already. Your tips on narrowing my subject and typing the headline into a search engine will help a lot – thank you and keep up the good work!

  53. Dressage Rider :

    We been slapped by Google in the past with a web properties but have recently changed direction with our content, and we were pleased to find improvements in the SERPS.

    Following your ideas helped us too!

    • Dressage Rider :

      Also, the biggest problem we has was with our affiliates duplicating our content. Since we’ve made it policy not to, we seen better results.

    • Good to hear you are learning from your mistakes, and that you improving from them. Great, thanks for letting me know my tips have been helpful for you.

  54. Recently I noticed that short articles are useless as they doesn’t rock may be people don’t love to read or there is a lock of keyword and phrases.

  55. India Price Buzz :

    I dont think that sort articles are useless, I only believes that If you content is arguing and visitors holding then your site will rock. Like, One of my tech blog was having a post of one telephone network internet usage crack and that post was only around 100 words with some geeky editing. That post was providing valuable content and engaging users, So I was getting more and more search visits. I mean to say is, it not that your articles should be long.

    • That is great, thanks for sharing your personally experience with it. I have to say that sounds about right, as long as your content is informative then it shouldn’t matter if it isn’t very long.

  56. Excellent tips, the whole thing boils down to you would bookmark it or not?

  57. Internet Marketing :

    If you love writing this would probably be a lot easier but if you’re just doing it for work, it isn’t as easy as you see it. When my cousin was doing her blog, seems like she was really having fun and her blog is being visited always. Those 13 questions made me think about how I write on my personal blog. It isn’t something I use for business but some of those questions listed above made me watch out on what I write. To make it more interesting to read. Even would make me interested to read my own post over again. Thanks Neil.

    • Anytime you do something you enjoy it no longer feels like work. I am glad my tips were useful to you and able to help improve your blog. No problem, sounds like you are heading in the right direction now.

      Best of luck.

  58. Usually building readership of your content will help you a lot, because if you don’t have regular readers following your blog or content. For this social bookmarking may help

  59. Seems like I’m always saying this, but this is honestly a great article man! I spent 10 minutes playing with the “advanced search” stuff.

    One of my sites came up 84%, 16%, and 0% – It’s gaming related, so I think its pretty good.

    Do you think a mostly advanced site would be a bad thing?

    • An advanced rating wouldn’t be bad.

    • What you have here, Neil, is a super example of precisely what you are writing about. A highly useful post with lots of take-aways for us. It is presented in a way that is easy to read. I prefer this to Google’s own lengthy Post-Panda list of questions to ask. I think your list is actionable.

  60. Nicolás Tapia :

    Thank you very much Neil, this was very helpful. There were some points I’ve already applied but for nature logic. The rest will help me to raise up my new blog. I really appreciate it.

    • Great, glad to hear you enjoyed it. Definitely try these tips and see how it works out for you. I hope it will help you with your blog as well.

  61. Iklan Baris Gratis Tanpa Daftar :

    It seems that I don’t check the spelling in my articles. So, I’ll check it for the next article, thanks….

    • Definitely do go back over your grammar and spelling. Even when I check the spelling in my post, there always seems to be a few errors that I miss. I only notice when my readers point them out.

  62. Thank you Neil, I learned alot from this article.

  63. Very important questions on how to come up with an seo friendly blog post.. really hoping to implement these techniques.. Thanks Niel.

  64. bankruptcy attorney denver :

    Great tips Neil, Someone told me to just concentrate on good writing, SEO automatically follows from within. Both People and Google look for quality content that delivers its promise and not words filled in a space to meet the keyword count

    • Thank you, sounds about right. Yep, you have got it. You want to make sure above all else you are producing valuable content.

  65. Internet Marketing Products Reviews :

    Most of the people just want backlinks and they do not consider most of your above mentioned points. I think everyone should have such check list before they start writing article and submitting to Directories.

  66. denver criminal lawyer :

    Neil, I partially disagree with #11. Content should definitely not be weak, but if you write a precise and informative article with no fluff at all, I think that will be a great blog post even if it is short. Adding infographics does make text shorter.

  67. Simple writing is the way to go, especially when you want a worldwide audience. Not everyone’s first language is English, it wasn’t for me so I know how difficult it can be to read through a post where one word may have multiple meanings.

  68. One another ultimate way of learning. Questions and then answer for the same are the best way to learn something better, in my belief every new topic start with an initial question and stops with a perfect and final answer. It was the best way to teach us blogging. You are great Neil !!

  69. Edwin Arenas - Multinivel en Internet :

    This blog is great!!

    I’ll go 100% for putting the websites with a lot of spelling error in the bottom of the results. It’s annoying reading something and finding all kinds of errors that even the spellchecking tool in MS Word would have fixed. Specially when it is a newspaper website. What happed to the editors?

    Some websites it’s like they wrote the articles in a blackberry and the words are the ones the autocomplete chose.

    • Thank you,

      I know most people feel the same way that you do. I myself make a few grammar and spelling errors from time to time but always go back and fix them when they are pointed out to me.

  70. If anybody will follow all these 13 recommendation, i am sure he/she will be authority in the next one year. Great article, Neil. Bookmarked for feature reference and retweeted.

  71. these 13 points are very useful for desining a seo friendly site.

    Thanks for sharing with us.

  72. video production san francisco :

    Never knew that you could do a copy & paste tracking tool. Thanks for sharing !

  73. Great post.Though to complete all 13 tasks regularly seems to taske a long time
    I shall take each step one by one
    Good advice though

    • Yep, it can be quite time consuming. If you can make the effort thug it will be worth your time. Sounds good, let me know if you have any questions along the way.

  74. I have found that adding plenty of relevant images and videos in the article helps instead of just text. See this articles uses a lot of images for illustrations.

  75. Jenni Summers :

    Great article Neil, like the bit about checking out the reading level via Google Advanced Search, haven’t tried that one before.

    Loads of helpful info to absorb, I’m sure I will be back here for more advice in future, thanks.

    • Thanks Jenni,

      Glad you were able to find some new and useful information here. Definitely come back, i’ll have more for you. 🙂

  76. Great insight on redundant or rehashed articles, Neil. Nowadays, plagiarism like film piracy is getting to be the norm. Depending whose article one is stealing, it is unfortunate but the copy-paste phenomenon afforded by internet availability is something most can’t do anything about it. Liked this article!

    • Thank you Jojo,

      I agree, it is a shame it happens so often and there isn’t really much you can do about it. :/

  77. Great article Niel,

    I like Q10, would a magazine print your article. Do you write your article often like a magazine style? I notice that my reading behavior online is completely different compare to reading a book or magazine. I wonder how you think about that?

    • Thank Nicky,

      I do try and keep my writing short and simple, which magazines tend to prefer. I feel magazines and online sites are more similar then books. Magazines and online sites break down information differently by using pictures, graphs, smaller paragraphs and bullet points.

  78. Nowadays Google really focuses on quality content a lot. I wonder how can they determine if a content is quality?

  79. terrenos a venda :

    Really useful information about what happened with the google panda update! Good content is the key!
    What about this new recent penguin update? It is a little scary that any wrong attempt to promote your website having too much backlinks can actually turn against you with this penguin!

    • First State SEO :

      It’s more about being “over optimized”, in Google’s words, so really, you can be safe by creating quality content and mixing up your anchor text.

      I have heard of some folks losing rankings for no apparent reason… maybe one day Google will get it right.

    • We will have to wait and see, Google is constantly coming out with new updates and the best thing to do it deal with it once it comes.

  80. With the google panda update it has really put an emphasis on creating content with value and not just junk to target keyword phrases.

  81. Very useful tips for good blogging. Thanks Neil.

  82. Brad @ Gain Traffic :

    Whats the difference between the 301 redirect and just deleting the post all together?

    • A 301 forwards all of your links to that old post to the new one. That way you are still keeping all of your SEO juice.

  83. Who are my readers? I guess this is one of the most vital questions to ask when writing a blog post. With this in mind, we can readily understand how the flow of the article would go like. Even though it’ll also be for SEO purposes, understanding what my readers do for a living, how they want the article to feel like when read will go a long way.. “,)

  84. Hey Neil,

    For question 3 I wanted to ask you if it’s better to have more basic level than the other 2 or is advanced seen as the best? I’ve just checked out my website and according to google, I have a total of 94% basic reading level.

    • It depends on the audience you are going for. I prefer the more basic level, which means your post is easy to comprehend.

  85. raman bathina :

    Thanks to neil patel for posting this nice article.In the 11th question you mentioned about long and strong content that is good for google panda but readers read the whole article or not?

  86. Hi,
    Nice article Neil. really strong post and help for us.
    Thanks for the sharing.

  87. hey neil,
    interesting information. thank you for giving us a guide.i am sure that these question will be helpful for us.



  88. Excellent post, I learn a lot with your advice, great work Neil, Thanks for sharing 🙂

  89. Thanks Sir … but sir i have question
    what should be keyword density for a good article, how long artcle should be and sir what is reading level????

    • Don’t worry about keyword density. Focus on just writing really good content. As for reading level, it’s up to you. I go for basic reading level.

  90. It’s a long time this come into my mind….anybody know about a software that can give you synonimous terms (i mean alternate) in an article ?

  91. For most recent information you have to go to see the web
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  92. Hello,
    Great post Neil with some really good suggestions that I hadn’t thought too much about. Thanks also for including great examples that demonstrate what you are suggesting.

  93. Hello!,,,,,Great post.Though to complete all 13 tasks regularly seems to taske a long time
    I shall take each step one by one
    Good advice though.Thank you so much!

  94. Lily @ Detox Herbal Teas :

    To be honest, a bunch of ads tend to irritate the hell out of me. Therefore, I can understand that part. My biggest issue is how to protect your content from being stolen….smh!

  95. It’s a great article with full of content writing strategies.

    Thanks to your neil for providing your writing habits before to start any post.

  96. Really great article! I have to agree that when it comes to SEO original and quality content are definitely the most important factors.

    It’s important to choose a company that uses only uses quality and original content to make sure that you get the best results and do not get penalised.

    I went with a company called Urban Media and they have proven to use fantastic search engine optimisation techniques that have created great results.

    If you’re looking for seo services in the Salisbury area I highly recommend Urban Media.

  97. Thanks for the guidance that seems to be effective. one of the best article I have found.

  98. This is the post which I prefer worth reading. You have described it in an effective way. It’s obvious that if any blogger try to manipulate Google spiders by duplicate content then he/she has to face problem. The concept of reader’s interest is also the striking point for any blog. Thanks for sharing.

  99. You really make it seem so easy with your presentation but I find this
    topic to be really something which I think I would never understand.
    It seems too complex and very broad for me. I am looking
    forward for your next post, I’ll try to get the
    hang of it!

  100. to those of you who say that you’ll never get the hang of this topic, don’t worry! It is very broad and there is a lot of information out there, so try to start even simpler. Try this article first, it covers readability and what makes content easy on the eyes…

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  102. Hello Neil Patel Sir and All,,,
    I am a beginner in SEO and in articles writing.This is a really great article!
    I have to agree that when it comes to SEO original and quality content are definitely the most important factors.
    that’s one of the best article I have found.Very useful tips for good blogging.

    Thanks Neil Sir.

    • Kamal, glad to help.

      Beginning is the best time because you can start off on the right foot. Let me know if you have specific questions along the way. Good luck!

  103. Great post! I’m following all the points mentioned above in this post. But still not getting much traffic. I get about 50-60 page views per day on my blog…

  104. Hi Neil Patel Sir, I am also doing SEO. How can I improve my Keyword in Google search.
    Can you give me some tips regarding this.
    Very NIce article.

  105. Hello Neil, I was searching on google for SEO friendly blog posts guidelines and I found this article. It’s very nice and easy to understand but I just want to ask this post is very old, so are these tricks still working or not?

  106. thanks Neil i appreciate the response – the main issues i have mainly with seo is finding enough content and platforms to help drive traffic with what do you believe are the best platforms for seo in 2017

  107. Thanks for your tutorial, I find linkbuilding really difficult and Confusing, i’ll definitely put this to practice, but I’m using a professional seo expert for my website now. Found him in one of those freelancing site, he’s been amazing for me ( ) is his service page, you can check him out

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