From a notebook to launching a startup – 10 lessons learned from a not so fast company

This is a guest post by Shane Mac. Shane spearheaded marketing at Gist (acquired by Blackberry), and now he’s in charge of marketing at Zaarly. He’s also the founder of Hello There.

shane mac

About a year ago, I sat in a coffee shop pitching a new idea to one of the founders of Startup Weekend, Clint Nelson. Never would I have predicted that this one meeting would have such an impact on the next year of my life.

We chatted for almost three hours and actually sketched out an entire product, business model and other ideas that could work.

The entire concept was all on one page of my notebook. Sketches, pricing models, tag lines and even people I should sell it to. I’ve put every idea from notes, books, speeches, and product sketches in an indexed notebook since I read a post by Tim Ferriss two years ago.

This is my best effort to share what it takes to get a (bootstrapped) startup off the ground while also having a full time job. Here are the ups, the downs, the good and the bad. Here is what we learned:

The idea had no name. Just a concept and a new method on how to apply for jobs.

Surprisingly, Clint seemed to like it. Three hours and a lot of great insight was all it took…I was all jacked up and started telling anyone and everyone about my idea.

I attracted amazing co-founders to embark on a journey to create a product with no name, just a page in a notebook and a simple HTML/CSS page, which I created and updated manually.

Our first meeting went something like this:

Can we finish and launch in a month? Oh, for sure!

Ha, right.

That was a year ago. We launched three months ago, so you can do the math.

With three guys, who all had other jobs, it really made it challenging to build an entire paid product startup, but we did it. Sure, we would have liked to do it faster, but, in this case, time was our friend and helped foster better thought-driven decisions. Most people worry about speed. They fear someone else will take their idea. In our case, having more time gave us the opportunity to focus, which added clarity to our work.

It wasn’t easy though.

Four months into our project, we lost momentum. Countless meetings, sketches, and concepts were thrown around. We didn’t come close to launching in a month, and I didn’t do the best job of getting us all together as often as I would have liked. We didn’t touch base enough, and we were all swamped with our other jobs. The startup ended up being a side-startup.

However, getting back on track was not as hard as we envisioned. We started meeting more regularly, which allowed us to get jazzed up again about the concept. Another thing that helped us was customer engagement. We got back out there, talked to our customers and honed in on their needs. I recommend always talking to customers, or really anyone, about your idea in order to maintain momentum.

At this point, we had our business license and LLC created along with a half-assed working prototype. This is when time became our friend.

I am seriously obsessed with being involved in the process of building a product from the ground up. We all had tons of crazy ideas but needed time for editing. I’m not the best at editing written content, but I am great at creating a product.

I started to ask myself:

Why do I have to do that?
Why doesn’t this tell me to do that?
Why is this step even here?
Why not combine these steps?
How does this make me feel?
Is this what I expected?

Really, it’s all about editing and focus.

We iterated and iterated until we had (what we thought was) a beautiful product that didn’t feel like work, but rather an aid. I wanted a product that made people look good. Help people stand out.

We finally had a working product. Screw Beta. Why have Beta if it works? I know, I know, it helps you fend off the haters when they find problems. But whatever. I’ve never worried about haters. I actually embrace them. If you change a person’s mind about a product, then you’ve done your job.

So, here we are, with a working product, a couple of paying customers and a few deals with universities.

I spent the past few months on customer development, which is hard as hell and is probably the most underrated task when rolling out a product. Another important factor is asking people what they think of the product. Is it priced too high? (Asking customers about pricing is a double edged sword, FYI.)

Surprisingly, most people thought it was too cheap. Not kidding.


Pricing is an interesting mix of perception and psychology. A very fragile mix.

Price your product or service too cheaply, and people perceive your product to be crap. Too high, and no one buys your product. You’d be surprised, however, at what people perceive as “high.”

When starting our company, one thing was sure: I was charging for our product. (Note: I totally understand free, ad-driven business models, but I didn’t think it worked for this product.)

We launched three months ago, and I am ecstatic. This year has been the best year of my life. These are the reasons:

The 10 things we learned.

1. What you think people should pay for may be what they think should be free.

When I had the idea for Hello There (that’s the name of the startup), I was obsessed with video and its ability to communicate more effectively who you actually are.

I thought that people would pay for a custom video page and that analytics would just be a cool added feature.

Wrong. Most people thought the video should be free. (Thanks, YouTube.)

What people perceived as “worth paying for” was the ability to make an unlimited number of webpages for every job they applied for. In their eyes, making a webpage was expensive and hard, and it cost a lot of money. They also felt analytics was worth paying for because it helped a user track progress and sentiment. Both are huge drivers in pricing psychology.

So, I was wrong, yet also right. I believed we had a product worth paying for, but I thought people were paying for different reasons.

In hindsight, I understand. Hosting can be $10.00 a month (at its cheapest). Add in a domain and then someone to actually code your site, and I can easily see why people thought we were cheap.

2. Do not hide your idea! Ever.

I can’t tell you how many people want me to sign f***ing NDAs or are afraid to tell other people their ideas.

Honestly, I used to be like that. Thanks to Brad Feld for telling me that was stupid. Also, most (good) VCs won’t sign NDAs anyway, so don’t be that person.

I once heard something from a friend, Beth Andrus, that made sense to me. She said:

The only people that would steal your ideas are the people who have too many of their own ideas. Stop worrying about it.

The real reason to share your ideas is to find team members and people who are willing to help and join you.

I can’t tell you how many times someone has offered to help me because I shared my idea.

Without sharing my ideas, I wouldn’t have the bad-ass team that I have. It scares me to think that I might have had mediocre players. Put yourself out there. Trust me. If your idea is good, then someone else is working on it too. You can be sure of that! Don’t sweat it though. That’s what we call competition. It’s the best part of the game. Ideas are worthless; execution is everything. Then there’s competition. πŸ™‚

3. It’s all about the team and motivation.

I don’t outsource product stuff. (I actually have never outsourced.) I am totally cool with splitting up founders’ shares and finding the best, most dedicated talent. I think this is more valuable than having total control and working with people who are not invested in the idea. This is just my personal preference.

Building something you believe in and being part of something bigger than yourself is more rewarding than doing it alone. Teams, with the right skill set, help drive ideas forward. For me, execution is key, and I find top players perform at their peak when it’s crunch time.

I also want to work with my friends. That’s another personal preference.

There were a few times when we lost a little momentum, and I tried to figure out why.

It came down to progress and feedback.

Try to set hard deadlines, and even if you don’t hit them, address the reason for missing them and set others. Meeting in person really does help drive a team. Working remotely is great when getting work done, but inspiration doesn’t come from emails.

Also, share all customer feedback. Working with a lot of development and design centric people, I’ve learned that what really matters is that someone is using your product. Someone has touched and found value in what you’ve built. I find that the best employees work this way and are not really inspired by the number on the paycheck, although that does factor in. Positive feedback leads to motivation. Negative feedback will force a team to fix the problem.

4. Why do you need money? Bootstrap it, damn it.

I’ve believed in Jason Fried’s philosophy ever since I heard his talk at Big Omaha last year.

We lived and breathed it with Hello There.

Kept cost at almost nothing, didn’t quit our other jobs, and made deals with third party vendors to get free stuff. Scrappy is the word, I think.

For example, our developer did free work for our payment provider to get some free credits, while I did some free product feedback to get free video hosting during development.

Saved over $200 a month.

I truly believe that the coming economy will be built by people who hold multiple jobs and incomes to survive. Having a job doesn’t mean you can’t work another. Sleep is over-rated.

For all of you who are saying right now that you don’t have time, I don’t want to hear it. Time is all about prioritizing, which is not easy. It takes sacrifice, and often it takes sleepless nights.

If you are hungry, then you will find a way to make food.

5. Build products that make other people look good.

Seriously, I could have never expected the amount of feedback that comes my way. It often sounds like, “Thank you for getting me a job.

With this economy, it sure makes waking up every day worth every minute of it.

Spend time making beautiful, simple products, and people will love you for it most of the time.

Just Β look at my awesome team who helped build, we believe, a useful and simple product that helps people stand out. It has made the customer the marketer and evangelist for our brand. Customers are your greatest marketing resource. Use them to spread your idea.

I think when people can complete a task or do what they set out to do (with the help of your product), it gives them a sense of accomplishment. In return, they develop a positive emotional regard towards your product, your company and, ultimately, your brand.

6. Your main feature may not be as important as you think.

Video is not, and may never be, a mainstream medium.

I love video. I love Skype. I get so much more from it than audio or text. Video is how this entire idea started.

I am also an extroverted whore and don’t mind being on video.

However, I am also not part of the mainstream. I see how the youth interact with videos. In a sense, I am very bullish when it comes to some of the ridiculous things video does nowadays.

Once I realized that our product wasn’t the hurdle, but making and recording a video was, I knew I needed to rethink things.

You will probably see the option for photo/PowerPoint deck in a future release.

As for video, I’m not sure we will ever get there. I watch trends over time. I think about how we went from the letter to the telegram and to the phone. Then, I think about how I used to talk on the phone all the time and how I text – in essence, telegram – instead now.

I get it. It’s passive; it’s more direct; and it’s faster. It’s hard for people to express themselves via text. However, text allows us to share large quantities of information at a rapid rate.

That’s why I have my apprehensions about video. Human nature and psychology will always drive how we communicate. Sometimes, it will revert back to its simplest form.

7. Your product can be in different markets, but it needs different branding and pricing.

Hello There was meant for people looking for jobs. That obviously means they probably didn’t want to spend a lot of money. I wanted to make looking for a job affordable.

In the process of trying to find bloggers to write about us, I pitched (using my own product) Heather Huhman, a career blogger, who actually wrote back to me and said,

I would love to use this for sales. Can I use it for that?

I hadn’t even thought much about that vertical because I wanted to be extremely focused on the career seeker, but it sounded good. Sales people pay for stuff.

I told her that she could use it however she wanted since we don’t brand our pages.

I then reached out to a bunch of sales guys I knew and asked them to try our product. The main feedback I got was:

This is a career tool?

No. Well, yes…but it’s also…

The lesson I learned is perception is reality. If you think you can convince a sales guy to come to your homepage, which is all about careers, and believe in your product, you may be nuts. However, you may also be onto something.

Our solution was to create new marketing and branding. The new product would be calledΒ Say Hello Sales. It would be the same product, but it would have different messaging and pricing.
And I have to say, it worked really well. The only issue was the pricing was a little tricky.

See, the career seeker mainly wants a per page basis. Hence the “five pages for ten dollars” pricing. They don’t want to think they need an unlimited number of pages because they believe they are going to get hired at the first job they apply for. At least that’s the hope.

Sales guys, on the other hand, don’t want to think about buying and then buying more and more.

They just want to set it and forget it. (Oh, if we never had that infomercial.)

So, that’s all we gave them: one unlimited monthly price. Most think it is too cheap, so we will probably raise it soon. But that’s a good problem to have, I guess.

So, we have two markets with the same product with slightly different pricing.

8. Freemium, freemium, oh freemium – can work.

I like freemium or anything that I can try, touch and use before paying.

I don’t like feature freemium. Not that it doesn’t work, but it’s just not my preference.

I wanted to offer a product with all the bells and whistles, so if the customer thought it was worth it, then he or she could pay for another one and another one, etc.

Feature sells usually just annoy me. I typically buy a product for one feature, but I get four in the process.

So, we give everyone a free first page. If you get value and like the product, then you pay for the next one. It’s actually pretty simple, and most customers appreciate a taste before they buy.

9. PR is much easier with a simple product and success stories.

Good luck getting PR if it’s hard to tell someone why they should use your product, unless you pay that awesome 5k retainer for an agency. If you pay 5k these days, then you’ve already lost if you’re a small startup.

I’d rather find writers, build my own relationships with them, and then work to give valuable stories to them. Do the work for them, and you will be surprised what happens if you have a good product.

10. Don’t give people choices.

I heard a stat one time that almost 90% of people need to be told what to do. I believe it.

If you give people, even me, a bunch of choices, then you will always see a drop off rate. It’s called the paradox of choice, and a great book on this is Switch.

Our product always had one path, which guided the customer throughout the process.

Remember, people can only do one thing at a time, so only give them ONE thing to do.


So, my advice?

Go buy a notebook and start writing down some ideas. Tell everyone about them and inspire people to join you. Keep everyone motivated with feedback and transparency and find the right markets. Finally launch a company. Profitable or not, it will teach you more than you could ever ask for.

I am still learning and always will be. Thanks to everyone who has helped me along the way. I am no better than anyone else and only as smart as those who I am around. I usually learn something new everyday, and that is what this game of life is all about.

Be an entrepreneur. Those are the people who change the world. I don’t consider myself an entrepreneur yet. Entrepreneur to me means employing others, not just myself. Here’s to hiring our first employee. I hope it’s my dad.

P.S. Whether you have a startup or an established business if you want marketing help click here.


  1. John Paul Aguiar :

    This is awesome Shane. I have been working on a new site/startup for about 8 mnths and finally designing it up.

    It started from a few ideas before bed that I text to myself then went to a notebook where I just doodles it up lol

    Who said doodling was a waste of my HS years haha

    But really, this is great help and motivation.. thanks.

  2. This post came just in time while I’m about to launch my own web based product!

    Great stuff here.

  3. I liked #8. Instead of charging for features charge for extra usage. correct?

  4. Hi Shane,
    This info is fully packed, motivating, straight to the point, engaging and rewarding! Thanks for the breakdown.

    One thing that has stopped or hindered me in starting up as much as I want to startup is “analysis paralysis”. I’m getting over that for sure. This post is encouraging.

    Getting a project as fast from the thinking process to the product is the beauty of the system and I’m sure it’ll work for anyone. Yes! Time is not an excuse…screw the television, quit the computer, get to work buddy!


  5. A very gud post
    just 10 lessons but worth 100 lessons

  6. Alex Ramadan :


  7. David Mendoza :

    you’ve expressed just what’s happening to me and my 3 friends with our project. We all have another fulltime job.
    I will take you post as a guide not to loose the way.

    • Keep on hustling man and get together with them. It’s like a marriage, make time for it. (I don’t have experience with the marriage part but it’s what I hear…)


      -Shane Mac

  8. Wow. Its like the exact things that I’m going through, whether to share the idea with certain individuals, bootstrapping for money, pricing, finding the right market, managing time… and pretty much everything else you said.

    Certainly build products that makes others look good. I need to meet with you sometime Neil. Unfortunately I live in Dallas, but if I ever come your way I’ll see if you have some free time.

    • Seems like were all going through the same things but we just need to put ourselves out there!

      What are you working on right now?

      -Shane Mac

  9. A magnificent post. So inspiring. You should write all the posts here.

  10. I know for me, the hardest step will be to find like minded people to share and grow ideas with. I’ve always wanted to do things myself and be independent of others… but, I’m realizing that it’s not practical and realistic. Thanks for listing the steps you took and for inspiring me to take action. Cheers.

    • If you put your ideas out there you will probably be surprised how many people think the same way you do!

      I hear you on going it alone… To build something great though, you need great people.

      -Shane Mac

  11. I said it on Twitter and I’ll say it on here… this is without a doubt the most useful post I’ve read in a long while. My hat goes off to you sir.

    • Wow, thanks Nik.

      Humbled is an understatement. Love to know what you found most valuable and why.

      -Shane Mac

      • In all fairness the whole thing was fantastic, but if I had to pick a few points 1, 2 and 6 were the biggest eye openers for me. For the most part I’d tend to agree with the others already.

        Realizing that what I see value in my products isn’t necessarily what everyone else would pay for definitely made me rethink things. This is especially true when the product of value is the “main product” so I guess 1 an 6 are somewhat connected.

        As for #2, I do not tend to hide my ideas much since I come up with them quicker than I can share them, but I have dropped out of a few projects because the people that championed them were too picky about sharing their “idea”, even with those working on the project. As a result we all left and it never got finished.

        I will definitely be using this post as a guideline on starting up my new projects. πŸ™‚

  12. Chuck Reynolds :

    Very cool post, and much of what I’ve experienced as well. Thx for putting it out there… a lot more ppl need to read this πŸ™‚

  13. Aww what an informative post Thanks thousands of thing are explained in this post and Niel Thanks for introducing us to this awesome man and in end I’ll ask Shane Mac is your idea copyrighted if not could you please allow me to create a WordPress plugin if not go and create yourself Just a personal thought and please reply to this comment I’m waiting.

    • Hey Sonu,

      Love to talk about your idea for a WP plugin. I’ve had a few people ask for this and I want to do it.

      Please email me if you want to talk more.

      Thanks for reading!

      -Shane Mac

  14. Nhick @ Cool New Gadgets :

    #3 is very important, nice lists anyway and another great post Neil. Thanks.

  15. NO wonder Apple gives no choices and they are so successful, erases the confusion in the mind of the buyer.

  16. Damn, what an awesome post!

    I absolutely dig experience by startup-founders or entrepreneurs. As one myself, it is definitely very interesting to see how other (albeit successful) people handle things, thought about things, and executed things.

    I’m with you on a lot of points, honestly. I too am a believer in many of 37signals, Tim Ferris, Brad Feld, etc beliefs. Basically, a ‘startup’ culture (I’m from Singapore though).

    I have to say though common as what you say may be to many, there are 90% others who don’t know or believe in the above. True story – my other partners and I in the newest web startup we are doing honestly don’t apply all that well, I know. That being said, no two business are always the same and things and beliefs may have to adapt to situations.

    All in all, awesome post! Do you have a blog? Will bookmark it. πŸ™‚


    • My bad – your page is linked to your name right at the top (skipped that to read your post first, heh.)

    • I just write some ideas at and

      Just follow me on Twitter and we can stay in touch πŸ™‚ @shanemac

  17. Great insight. Ideas are never the problem it’s narrowing them down and staying focused. Hard to give others the focus and clarity they need without having it yourself. I admire your ability as a creative to know when to shut down additional creativity in order to facilitate production.

    That is a demon I’m constantly battling.

    Thanks for sharing your journey.

  18. Shekenya Harris :

    This is a great post! I’m getting ready to seek a team for my product idea. At first, I was really trying to protect it but found it hard to differentiate it from other like products without telling the functionality concept. After reading this post, I have come up with another way to include what I need to so that others will understand the difference without giving away everything which includes the same function.

    Thanks for the post!

  19. Very great read. Paradox of Choice is an interesting thought. Reading more about it.

  20. nice read! very detailed and covering all useful points to be taken care of while working on a new online start-up.
    Agree with : “Ideas are worthless, execution is everything. Then thereÒ€ℒs competition.”

  21. Hi ,

    —- quote —
    The only people that would steal your ideas are the people who have too many of their own ideas. Stop worrying about it.
    —- /quote —

    I’ve never heard of this one. Beth is so smart.

    By the way for my recent product I have implemented just one plan and several addons that people can purchase if they need more functionality.


  22. Alex Pyatetsky - CMO @ The HOTH :

    Lots of good entrepreneurial insights here, but I think the single most insightful/prophetic statement in the whole article is, “I truly believe that the coming economy will be built by people who hold multiple jobs and incomes to survive.”

    I feel bad for the people who will resist it.

  23. Melanie Kissell @SoloMompreneur :

    Hi Shane,

    Longest blog post I’ve EVER read …

    And worth every second of my time!

    I’m a 3-ring binder, pen & paper kind of gal. And I’m currently in the process of scribbling down all kinds of thoughts and ideas (and target audiences and price points and execution steps and target markets and …) well, you get the idea.

    Your post is exemplary and the timing is right and ripe!

    I’m working through ideas to bring my 30-year offline career online. I’m a perinatal educator and lactation specialist and it’s high time for me to bring my expertise to a cyberspace classroom near you! (That is, if you’re a pregnant couple or brand new mom or dad). πŸ™‚

    Thanks for a bucketful of transparency.

  24. I’m going to bookmark this post. I really needed to hear a testimony from someone who had to work full-time while building a start up it looks like that will have to be my path as well. Thanks for the extra motivation I will be sure to take this useful advice. Yes, I have a notebook.

  25. Derek Johnson :

    Just read the post Shane, great thoughts and perspective. Look forward to catching up soon.

  26. John Sullivan :

    Shane, great post. I really like your thoughts on competition and telling people about your ideas. I don’t know how many people have asked me to sign a NDA. I think it’s silly. Anyway, awesome post, thanks for sharing.

  27. Yea telling your ideas to more reputable VC’s that sounds cool but blasting it out to everyone seems like you would get a lot of snakes. I am not a snake but if I hear of an idea I can jump on quick for low start up you better believe I will.

  28. Hi Shane,
    I liked your article and it is motivating but I really find it very funny that in spite of your advice of sharing your ideas and forgetting about NDAs, none of the commentators mentioned what they were working on although I thought that this here would be a great opportunity for them to get lots of feedback!
    Have a nice day

  29. Thank you for sharing your practical approach & its inspiring.

  30. Yeah,we should not give anyone to make choice,we need to decide by our own and inspire others.

  31. Good read all the way around.

    And, you’re right about that first hire. For me, hiring that first employee – 2 weeks ago – was one of the highlights of being a bootstrapped startup. The fact that I turned from a one man band to a team of five over the span of two weeks was even better. It’s amazing how much progress can happen with the right team. Congrats on your successes and here’s to many more!

    • Thanks!

      -Shane Mac

    • It is great when you are able to realize that you can’t do things on your own and you need some help but the persons you choose to help you are very important. Without a good team you will see yourself exactly where you were before hiring them.

  32. College textbooks :

    Great example of how the start-up weekend can help you and others on a small level connect and make something happen. I love the statement he made..” Ideas are worthless, execution is everything. Then thereÒ€ℒs competition.” It makes such great sense. Nice guest article and thanks I was wondering how those went on.

  33. Fiona Schlachter :

    Thanks for taking the time to share this. I started Fidatto in a similar fashion with 2 partners and 1 advisor and after a year, all are advisors only now due to competing priorities. I am still plugging away in bootstrap and part-time mode so some days are long but I believe we will make it or pivot. πŸ™‚

  34. Jordan Humphreys :

    Very good post.

    “The also felt analytics was worth paying for…”

    should be:
    “They also felt analytics was worth paying for..”

  35. Hi Neil

    I like the concept of writing things down to gather and construct ideas. The word is brainstorming. Seems like you have mastered this idea.
    You also mentioned Tim Ferris. He has amazing ideas on Life style design which I am working towards developing.

    I would only share my ideas with people I can trust. I’m reminded of the Facebook inventor or inventors. Haven’t seen the movie yet. A prime example of being careful who we share our ideas with, however Neil its good to look at the other side as you said. “Execution is everything”



    • This was actually a guest post by Shane Mac. All these great ideas are his πŸ™‚

      • The funny thing about the Facebook deal is this:

        1. The chance of building the next Facebook are very very tiny.

        2. All the people involved with Facebook are still very wealthy.

        Just a thought. Thanks for the comment! πŸ™‚

        -Shane Mac

        • Hi, Shane & Neil, I m not agree with you. Next Facebook can be prepared but need some money and technical expertise. You said this only because of you don’t want to think beyond the Facebook (or whatever we have in present). Just start to think more the present and go far.

          • Why should there a new Facebook? People always wait for something new, not something copied, so I agree with you when you say that Facebook can be replaced, but the only way to replace it is with something different and more interesting but until then Facebook is here to stay.

  36. I love your points about video. I’m on the bullish side of the fence when it comes to video. I think that the younger generation is more extroverted and less camera shy. The key with video is to keep it concise to hold attention. Any video over 60 seconds is too long in my opinion. If you can’t get your point across in a minute or less, you don’t clearly understand it yourself.

    • Totally agree! I like watching the younger generations to recognize trends! Thanks for the comment.

      -Shane Mac (I just got your email and will respond)

  37. I love hearing stories about others who go the same route I often do. I’d also love to hear from others how many ideas they put in notebooks that never make it to code.

  38. This was just the article I needed to read. Thanks, Shane. I usually don’t comment on blogs, but I just had to add my 2 cents here. I really appreciate knowing I’m not alone. Going through the same peaks and valleys as you mentioned, and haven’t quit yet. Thank you for sharing πŸ™‚

  39. entertainment news :

    very interesting post by shane mac thanks for sharing it

  40. Stefan K. Madsen :

    Wow Shane! I’ve been looking for at story like this! It is almost our exact story with (minus three to four months I guess). I agree so much with your observations so far, and I learnt a lot from seeing what is ahead. Thanks.

    If you are ever in Denmark please let me know. Your story needs to be shared!

  41. Hi Neil,
    I have heard lot about in last two years and really you method of explaining ideas are very simple yet powerful.
    Keep more coming.

  42. rent a car konya :

    hmm.. great article. I follow ur rss!

  43. Good post shane.

  44. Going to read this second time really helpful

  45. Business Consulting Buzz :

    Shane – thanks for sharing your experiences and tips. Your point on not hiding your idea is so true. Too many people guard their ‘ideas’ and think they are so valuable…however, most of them stay just that – ideas. As we know, implementation and taking action is key.


  46. Awesome post. Very motivating to bust my ass. Points #8, 9, and 10 were my favorite.

  47. Ottawa Web Design :

    This is Awesome Post Shane. Keep it up.

  48. favourite hobbies :

    Interesting post thanks for sharing it

  49. Sample letters :

    Hey Dear,
    That is really good work,i want to appreciate to you for this interesting post,
    Thanks for sharing.

  50. i cant able to get anything from the above picture, can you explain it.

  51. A very thorough and rewarding post to read. Thanks for going so in-depth with your lessons and experiences.

  52. Sample letters :

    Hey Shane,
    you are great man by this knowledge.thanks for sharing.

  53. Nice post, came across it just after we launched our free SMS/Email notification service in India. Agree with your point, “Do not hide your idea ever” as you always get good advice once you share it with others.


    • Thanks Swapnil but this was a post created by Shane Mac. He wrote a great guest blog for me. Thank him for those wise words πŸ™‚

    • If you don’t share with others you can’t get advices. Maybe some people fear that somebody would steal their idea if they share it, but you have to share it only with the persons you trust the most because they will certainly want your good.

  54. Free Wordpress Themes :

    Price too cheap and people perceive your product to be crap. Too high and no one buys your product.


  55. Sponsorship letter :

    I also prefer Shane Both ways have success stories,I hope in future you will be provide to all member of this site such type good and useful information.

  56. Hi Shane Mac

    Thanks man! Is this the Shreedhar Bhat and his Boss true story @ I think it is? Lets thank every one for helping the company growth for taking salarys and working on their own ideas to form a new company!

    I think Shane Mac is other name of Shreedhar Bhat !

    Good Luck for copying Business Plan and Executing the same in new place ! Hope you will stop all this nonsence in new company at least.

  57. Sponsorship letter :

    I just would like to say thanks for the great post about notebook to launching a startup,these all great lesson.

  58. kira permunian :

    Wow so cool! Simple yet very effective. I really in content such as this one which is taken from experience. Yah, this won’t work to me that way exactly but at least I’ve been informed and learned from their insights. Thank you I think I better buy a notebook and start writing down some ideas now.

  59. This was a very long post to read but very very inspiring. I totally agree with when you said that you don’t have to give people ideas. I also work in sales, on my own, and I found out that if you have to many options people don’t know what to choose so is better to leave them with only one option because the sale will be 100% closed and a lot faster.

    • Thank you!

      • You are welcome and I hope to see more posts like this from you. But do you really think that sleep is overrated? People that don’t sleep enough can’t think clearly and they will eventually collapse.

  60. All these advices are priceless and espetially the second and the third one about telling your idea to others and working as a team with people who actually care about your projecect

    Thanks for sharing

  61. I too do a lot of planning about what I need to do just like you. But when it comes to letting others know about the idea that I have its very risky as there is huge competition among youths in my country. Everybody is looking for the billion dollar IDEA. Everyone wants to Mark Zuckerberg. I like to be in a safer side I don’t have time to file law suits.

  62. That was a great idea of not hiding one’s idea in a closet but share it with people who could really help. It just confirms that what I have been doing since last week is meaningful. From past ten days I have started talking to my close friends, about cracking one aspect of physics which would change the way, how the whole world operates. Funnily, it even made me feel lighter and stronger as they all have been very supportive and encouraging in my journey to break God’s greatest code in science so far. So, really thank you as your words have given me comfort that I should continue sharing my ideas.

  63. Laura D'Amico :

    Having the right team come together at the right time really does seem to be the key. Great ideas will tend to stay on the pages of notebooks forever if an energetic team canÒ€ℒt get together to make it a reality.

  64. Witty Artist :

    Nice and inspiring post over here. Nowadays everybody talks about being entrepreneur as a piece of cake. Things are not that easy and these 10 lessons unveil very well the insights of this job. Being strongly motivated, having a strong belief in yourself and your ideas plus a great team are the keys of ideas becoming reality.

  65. Thanks for sharing your experience, Shane.

  66. Business Schools :

    I like building products which people like. This is a must for any company to grow to understand customer’s needs. BTW all your points are very helpful and are not thought in most business schools

  67. Yasir Khan - QSL :

    It’s really hard to surround yourself with good trustworthy people that you can share the ideas with, because in an increasingly competitive world everyone is trying to look out for themselves with close to no regard about who they step on to get to where they want to get.

  68. Thanks for sharing an nice information

  69. denver business attorneys :

    This is so inspiring Shane. I think this is how things get done in the real world. Share and focus are the 2 most important words that should be kept in mind to get something started and completed.

  70. Found this post very useful thanks Neil. Online is often considered very different from offline, in some ways it is but often forget its still a business!

  71. hey neil,
    Thanks for motivating us through this post. ” DonÒ€ℒt give people choices.” i also believe in it. great!


  72. This is a great post! IÒ€ℒm getting ready to seek a team for my product idea. At first, I was really trying to protect it but found it hard to differentiate it from other like products without telling the functionality concept.

  73. Being in company can be very traumatic and difficult. girlsdoporn

  74. Dustin Donham :

    Hi Neil, thanks for this post.. I would really love to see an updated version with current examples for 2016.

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