How to Get Your Blog Posts Read

Have you ever wondered whether people are actually reading your blog posts? You know, going through the whole post? And not just skimming through parts of it?

I got curious myself, so I ran a Crazy Egg test to see how far down the page people scroll.

scroll map

Can you guess what I learned? Only 40% of you actually read each blog post.

With a bit of testing, I’ve been able to get the number to 65%. Here’s what I learned through the process, and here is how you can get similar results:

Lesson #1: Use lots of headings, bullets, lists, and block quotes

Why are books easy to read? Because their content is broken down into bite-size bits through the use of chapters, headings, and bullets. Your blog posts will benefit from the same use of content guides and dividers.

I had my developer run A/B tests on a few of my Quick Sprout blog posts. The original used no headings, while the variation used headings, bullets, lists, and block quotes.

Can you guess what the difference was? By using headings, bullets, lists, and block quotes, I was able to increase the average time you spend reading each blog post by 31 seconds. That small tweak increased your time on site by 17.8%.

As you know, the more time people spend reading each of your blog posts, the higher the chance that they read through the whole post.

Lesson #2: Try to keep your posts under 1,500 words

I’ve tested a lot of different post lengths. I’ve written 500-word posts, 1,000-word posts and even 5,000-word blog posts. To top it off, I’ve written guides that are over 40,000 words.

I learned that you don’t want to read really long posts. The guides are an exception, however. When I write posts that are in excess of 1,500 words, the average time you spend on site doesn’t go up by more than 20 seconds. And I know it’s impossible for you to read an extra 3,500 words in 20 seconds.

Keeping your posts relatively short and to the point will increase the likelihood of them being read in full. What I recommend you do is write more shorter posts instead of fewer longer ones. For example, you are better off writing two blog posts that are 1,500 words each than writing one post that is 3,000 words long.

Lesson #3: Pictures can be distracting

Pictures can help explain your point, so you should use as many of them as possible, right? Although that is true, using too many pictures can actually hurt the readability of your blog posts. It can distract your readers from reading your content.

By running a few scrollmap tests on Crazy Egg, I found that posts containing more than three images tended to get read less by roughly 15% than those with fewer than three images. Interestingly enough, the time on site for posts with three or more images was also shorter by 26 seconds, which is roughly 15% of the average time you spend on my site.

Use images when it makes sense. Just make sure you don’t get carried away with using distracting ones because your goal should be to get people to read your content, not to stare at images, unless you are running an image blog.

Lesson #4: Create a conversation

Have you noticed that I use the words “you” and “I” a lot within my blog posts? I do this because I am trying to create a conversation with you. The last thing I want you to feel is that you are reading an essay because that would be boring. I know that because it would be boring for me.

I’ve been writing blog posts – trying to make them as personable and relatable as possible – for years, which is why I get so many comments on each of my blog posts.

I’ve never A/B-tested essay-style vs conversation-style posts because I would never want to publish a blog post that was written like an essay.

Even without the test, there is one thing I’m confident about when it comes to using a conversational style in blog posts: it helps with readability.

Evidently, you prefer this as well because I get emails like this one every week:

Neil, I just wanted to say thanks for all of the blog posts you have written. They are insightful and have helped me learn online marketing. Your blog is really easy to read and digest the information.

No need for a response.

Cheers!

By creating a conversation, you will see that your blog posts are read more and people are more likely to comment.

Lesson #5: Don’t forget to include a conclusion

Have you noticed that I have a conclusion at the bottom of each of my blog posts? I do this for one specific reason: if you don’t have the time to read my blog post, you can scroll down to the conclusion and get a quick synopsis of it.

I didn’t always write conclusions or clearly label them. What I learned from scroll tests is that by adding a conclusion and clearly labeling it, you can train your readers to scroll further down the page because that one section will explain what your blog post is all about.

By adding a conclusion section to my posts, I was able to get 10% of you to scroll further down the page. It has also created a pattern where a good portion of you scroll down to the end of the post first and then scroll back up to the top to begin reading the post.

Lesson #6: Increase your font size and spacing

By increasing your font size and spacing, you can make your blog posts easier to read. I myself have access to over 13 blogs that I can run tests on and play around with. So I decided to run a quick test to see if I can increase the overall time on site by increasing font size.

What I learned was interesting. Assuming you are picking a readable font type like Arial, Times, or Georgia, you can increase the time your readers spend on your site by increasing your font size.

By increasing the font size from 8 to 9, I was able to increase my average time on site by 13 seconds. By increasing it from 9 to 10, I was able to increase the time on site by another 8 seconds. And by going from 10 to 11, I was able to add another 6 seconds.

Depending on your font type, increasing your font from 11 to 12 or higher won’t help increase your time on site, or that’s at least what I found. It’s probably due to the fact that your text at a font size of 11 is usually easy enough to read. Making it any bigger won’t help much.

Conclusion

Writing great content won’t guarantee that your content will be read. I thought I wrote good content, but only 40% of you actually read the full post. But once I leveraged the tactics above, I was able to increase that number to 65%.

You may not have the time to use all of the suggestions I outlined in this post, but by making simple tweaks to your posts like increasing font size, using headings, or changing your post length, you can quickly increase the number of people reading your blog posts.

How else can you increase your blog’s readability?

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Comments

  1. Thanks Neil, do u think 1500 words perform better than 2000 in serp?

    • That’s the thing that bugs me. Google wants long compelling content for organic rankings, but based on Neil’s assessment, when the content becomes too long, then the readers don’t read it all the way.

      So, Google’s algo is somewhat contradictory.

      • I agree that it is contradicting. But I guess it all boils down to what matters most to you: your readers or Google.

        • I think it’s important to realize that even Neil won’t be able to answer a question like that without significant information about the subject matter and your audience. There are some subjects that require in-depth details while others can be covered in a matter of a paragraph or two. The people you target may be the type who are always on the go and need their info easily digestable, or they may be the types of peope who can sit and spend hours at a time reading articles.

          What I found works best is it to write to completeness. If your writing can convey a pertinent, informative message concisely, then leve it at that. If you have to take 2000 words to accurately complete your article then do that. Just don’t force words into your writing for the sake of reaching some arbitrary number of words you think you need to have.

          • Your comment reminds me of the answer I’ve heard many times to the question, “What is the ideal length?” Answer: As long as is necessary to acomplish your objective and NOT ONE WORD MORE!

            However, Neil mentioned it is better to break a 3000 word post into 2 x 1500 word posts. If a 2000 word post can logically be broken in half to make 2 x 1000-1200 word posts, it might be better. But if there’s no logical break, stick with “as long as is necessary to acomplish your objective and NOT ONE WORD MORE!”

      • Actually the concept of ‘length of post’, is confusing and misleading. You can find even, 400 words articles in top rankings …. e.g. ‘How to sort column values in excel’, doesn’t need to be 1000 or 3000 words posts.

        The thumb rule for the perfect length of post ….. is …… “keep-on writing …. till .. your post topic is not clearly explained, no matter 400 or 4000 words.”

        • Absolutely agree Parmveer!

          I’ve thrown out the Rule Book on the number of words a few months ago. I don’t count the numbers, or even think about them when I write my blog posts. If anything, doing this seems to have improved my readership and shares. It certainly hasn’t been detrimental.

    • Great post Neil! We are posting the content in blog in normal way, but now it will be very helpful to us to post the blog write ups in better way!

  2. As usual, you are spot on!

    Pithy posts are key. Less words = Read

    I try to increase the likelihood of my post being read by not talking much about myself, (What can I say, I’m boring!! hehe) and just sticking to content.

    Reading about what someone ate yesterday, blah. Getting a new recipe for peanut butter cake, yay!

  3. Hey Neil,

    There are thousands of people who write online but only few of them care about their readers, of course you are one of them.

    To be blunt, i hate lengthy articles. Actually, i get bored after reading few headings if there is nothing exciting in the article. Some people aim to increase the length of their articles but if they write things which are not related to the subject then the article is of no benefit.

    Write less but write quality stuff is my rule.

    Thanks for the article.

    -Siraj Wahid

  4. Many good points. Great article! Thank you!

  5. Hi Neil Patel sir,
    You are always an inspiring pioneer for us. We blogger’s write articles to get read by the visitors. So, getting real post readers is very important for us. Thanks for you valuable instructions in this case. You told to keep our articles within 1,500 words. I usually write articles within 500-700 words. Is that OK for a blog to rank higher?

  6. Thank you, Neil. I got my answer here. Also, because i have followed your blog i know that you have recommended longer posts, like 2000 words. They rank better. But i have come to the same conclusion – they often to scroll. Better do litlle shorter. Conclusion as you do, is good idea.

  7. Awesome post!

    I researched the most readable fonts, and changed the font size. It increased my read time by 30 seconds! Before that I couldn’t figure out why people were leaving so fast. It was a big huge improvement. I felt like a dummy for having it wrong for so long.

  8. Your opinion is very important to me.
    Thanks&Regards,
    Nadav

  9. Neil,

    You mention font size and spacing, but what about typography more holistically? Do certain typefaces/fonts, line length, etc. improve readability, commenting, or sharing?

    -Prescott

  10. As usual you have shared an amazing post, I agree with all your points to make readers to read your blog post.
    Thanks for sharing this post :)

  11. This is awesome data backed by numbers which I love. I’ve recently been adding video summaries to see if that helps with shares or time on site. No data yet. Great Post!!!!

  12. Great advice. I was glad to see under 1500 was a good word count target. I worried my 1100 or so were too long. I’m a new blogger and this is the first week I added a real conclusion. I kind of just fizzled out at the end. Now I’ll make sure I’ll have a real ending!

    One thing you didn’t mention but you model it, is short paragraphs.

  13. Awesome post, i hope that by considering these points in my mind i can get more people to read my post and it will really help me to get good readership and ultimately people will love my blog…thats all i can say..
    Thank you Neil for writing such an awesome post!

  14. Wow, I always wondered why you write the “conclusion” section… and yes, thinking back when time was limited I just read headlines + conclusion.

    You’re a genius.

    We use mouse spy and can see what users do, what they read, etc…!!

    It’s fascinating. In most cases, people scroll all the way down to see how long things will take them, and then decide whether or not to read. I.e. whether or not they have time.

    Incredible, our human behaviour.

    I also believe that one should increase the reader’s experience and remove distractions (sidebars, buttons, etc).

    In terms of comments, some people read other people’s comments first, to learn about “the tone”, and then they start typing afterwards.

    I know some bloggers who at the end of the post include a link to a capture page (instead of a distracting optin) so most readers go right to the comments + increase engagement.

    You won’t believe how many people don’t even make it to the comments section because of all the distractions (optins, buttons, freebies).

    Another one to think about!

    Do you also mouse spy your users (other than with crazy egg)?

    You rock,
    Alejandra

  15. It is important that writers, within the first few seconds communicate the value that the reader can expect from their post, or they will just go away.

    Using headings and bullet points to structure content is a must these days. People just don’t have the time for bla bla bla.

    Today, I was looking online for ways to get better CTR in sponsored Facebook ads and was looking for experiences of Facebook marketers with different ad types.

    I, like many of us online was in a hurry and just needed what I was looking for. I opened multiple blog posts and immediately closed the ones that were not structured well.

    On the other hand, few posts with good descriptive headings got my eye, and at the end I just read a few paragraphs of 3 posts.

  16. Nice to know your test stats, thanks a lot!

  17. Great tips Neil,

    May these lessons helps to increase readers and reduce bounce rate.

  18. As usual, an awesome write up by Neil Bro..

    I agree with your suggestions especially creating conversations. I really works..
    Also Conclusion or “From the Editor’s Desk” or something like that can grab more readability and engagement.

    Anyway thanks for this nice write up.

  19. Neil,

    Great information. The big takeaway for me today was the idea about making my writing style more personal (you & I ).

    Thanks!

  20. Thank you! Great advice, I will add a conclusion in my post, very useful I think and I didn’t think about it, thanks again!

  21. Neil, great findings on how much gets read. I always love to see overlays in stats but to be able to see where users cut off is amazing and extremely powerful. Many thanks as always!

  22. Really I think word limit and ignoring the picture could help to retain the readers for longer time period and no doubt then they would consume the content we are putting out.

  23. Hello Neil
    i am one of your silent reader.. really you are one those who we can say the king of blogging world..
    thank you for sharing such informative content with us on regular basis,

  24. I never thought of “conclusion” can be an effective way! Thank you for sharing.

  25. Neil,

    Great article, thanks for being open and sharing these metrics.

    How does this article’s point about writing 1500 words per post gel with your previous recommendation that ~2400 words is ideal for ranking high in search results?

    Is it simply that we need to find a balance between the two?

    Best,

    Matt

  26. Thanks for the tips Neil!
    I actually wrote a post about readability myself not too long ago called “10 Powerful Tips to Increase Readability”.

    You bring up some interesting points that I will integrate in a follow up post. I’ll link to this post of course.

    Thanks again!

  27. Andy Detweiler :

    Neil,

    Thanks for the article. I definitely find your stuff the most useful on the web.

    Quick question: what value do you feel you really get off the scrolling data? In other words, what if many of the people who didn’t get to the end decided they had read enough and wanted to take a next step, whatever that was.

    In that same spirit, what if only 50% made it the whole way, but of those who did, 90% of them converted because they got the whole picture and the info they needed (just making up numbers, obviously).

    I’m not doing a great job of stating this at the moment, but I hope you get what my question is. What’s the correlation of how long people make it through the article to how many of them convert to business at one point or another? Isn’t that what counts from a marketing standpoint?

    • Andy, you are absolutely correct. When it comes to buying decisions people aren’t as impulsive as you would think. You have to sell them by making them want to read through the whole article.

  28. Thanks for these tips Neil!

    I’m going to keep my eyes and ears out for others that increase readability, but I thought it worth noting the reason why I did read this blog post all the way.

    When I got your note in my inbox this morning it came with almost a challenge. I quote: “Can you guess what I learned? Only 40% of you actually read each blog post. [click to continue]”

    After reading that, I was like “well I’ll be d**ned if I don’t read that whole blog post!”

    You might categorize that more under click through drivers, but because I wanted to be among the category of people who did read the whole post (the elite minority) I made sure to do it.

    Thanks again Neil!

  29. Hey Neil,

    This is great to know. I notice that I even got some complaints about writing posts just over 2,000 words. When I keep my posts under 2,000 words then the session duration is longer. Its usually between 3 or 4 minutes as opposed to 2 minutes.

    Although I don’t do this all the time, but i’ve seen the difference when I use headings and bullets as oppose to if I didn’t add any. It makes it an easier, more enjoyable experience for my readers. A lot of them will skim, but if you break your posts down further, then they can go directly to a point. I usually will reference to a point I made earlier in the post which helps to keep them on longer.

    I also thought about decreasing my font size, but then again I haven’t had a lot of problem so far.

    Thanks for sharing and I hope you have a great weekend!

  30. Neil,

    Generally spot on. I think the headline (title) and a stunning featured image are two keys to a blog post going viral or at least doing well on social media.

    Headings, bullets, lists, blockquotes – agree with the caveat that blockquotes be kept short – especially if you’re quoting other people’s work. Scraping an article and dumping it into blockquotes is poor practice and too many bloggers do that.

    Under 1,500 – I think even 1,500 can be quite long. The average news post should be 300 – 500 words. Most people don’t read past a screen or two, so you really have to get people early on, make your point and move to the next thing. A featured article can run longer.

    Pictures – I’ve seen it go both ways. Sometimes less is more – and sometimes a photo spread is desirable. One of my posts had 300 words and 10+ pictures. It got 7,000 FB likes – because the headline and the featured image drew people in. But, I’ve gone crazy with the photo spreads too and those posts did poorly. Generally, I stick to one image – the featured image.

    Create a conversation – This is a good point. I’ve just been reporting news, but getting a conversation going is something I need to work on rather than just splatting articles.

    Not mentioned, but also conversion – here I need help. I’m not running an e-commerce site; I’m running a political news blog, so conversion for me is readers 1: opening the story and 2: clicking on Google Ads. I can’t overtly ask people to click the ads – that’s a no-no for Google – so my question here is how to create the conversion under this business model.

    Include a conclusion – news is written in inverted pyramid style – most important info first, least important at the end. Conclusion in news is usually background if applicable. But, I agree wholeheartedly that a conclusion in whatever form it takes should be there. An article should have a beginning, a middle and an end.

    Fonts – I’m going to check my font size and see if an increase is needed. That might be a good idea.

  31. Thanks Neil!

    Another great post! If I said thank you for every great “doable” piece of info you post, I will have time for nothing else…so I’m also thanking you backwards and forwards now. (wink!)

  32. Hi Neil,

    Perfect article for me right here & now!

    I have been writing much longer posts (3K+) mostly to please the g00gle g0ds ;-) but at the end of the day, it’s really the reader that’s important, so I will (happily) make the change.

    Plus, it’s a LONG HARD slog writing biigggggg posts all the time. :-(

    I did have the font size thing correct (partly due to my aged failing eyes ;-)) so that’s a positive.

    Now I just need to get serious about adding headlines, bullets, lists & block quotes. :-)

    Thanks Neil, another great post.

  33. Neat note on 3 Neil! Images are good, until you go overboard. Thanks!

  34. Neil,

    Thanks for sharing this info. This will also help to get blog comments from visitors. Good Content + top presentation + following some basic SEO + social media = good traffic + conversion.

  35. Hi Neil!

    It is really an informative post. I was searching some solutions regarding to the effectiveness of Titles, bullet points and blog size. I have got all the answers in a single post.

    Thanks for such an amazing post. Hope you will continue writing such posts in the future. :)

  36. Great article Neil I have been following your blog from a quite a time and you share really valuable information. Thanks once again

  37. Hi Neil,

    Write no more than 1500 is helpful tip, because normally I like to write between 600- 1000 words. But I’ve been reading longer is better. But I really don’t want to that. Feels too forced -like in uni when students have to fluff to reach minimum word count. So thanks a lot, I’m relieved :)

  38. Great Post Neil. I think sometimes It’s a little hard to write a long post. And I don’t like to use so many picture on my post I think one it’s fine.

  39. Hey Niel,

    Its one more awesome post by you. How do you get an idea that audience are really looking for such posts. Is there any magic-stick :)

  40. Hi Neil! I loved the way you highlighted these productive points, but can i ask you the font thing you mentioned, can it be increased and decreased while writing the same blog? I mean to highlight few points or word if i increase it a bit… will it have any negative impact?

  41. Hei Neil,

    Thanks a lot for this post. Even the bloggers having years of experience lacks the knowledge to make the content appealing.

    According to me precise content and images can do the work much more than a lengthy article. Readers will usually look for quick answers to their queries, not the elaborative content

  42. Neil – It is awesome that you are sharing your “secrets” like this. Of course, it seems so freaking simple after you say it.

  43. hey Neil,
    Thank you for ur insights. very helpful

  44. Hey Neil! Thanks for the great tips (as usual).

    As for lesson number 4, there’s a significant difference when it comes to compare English to other foreign languages. For instance, in Italian (my native language) ‘you’ can be ‘tu’ (2nd-person singular) or ‘voi’ (2nd-person plural) while in English it’s vague as you can’t tell if you’re talking to one person or to a whole audience. Who do you usually refer to? Do you mean it as a face-to-face conversation to each one of us individually or as a whole?

    Thanks a lot!

  45. hello neil sir,

    i never miss your mail because every time i see your mail in my inbox i knew there must be something new i am going to learn today. just want to thank you for sharing these tips.

  46. I read all your post neil its awesome keep posting like this.
    Thanks

  47. Here it is another dynamic post. Blog posting is one of the most successful way to spread your brand awareness. Specially the point create a conversion is one of the most powerful in my opinion. By keeping all these points in mind anyone can get popularity for blog. Thanks for sharing another worthy post Neil….:-)

  48. Hi Neil, really good piece.

    I’ve noticed that bigger fonts with nice spacing, even just to my own eyes looks better and easier to read, so definitely see how it helps. Mine is 14 I think but it fits the design of the blog (I’d say haha!)

    Interesting that you say no longer than 1500 words, as I’ve been told that I should write how a Wikipedia would be written and so leave no stone unturned leaving the reader with no need to go anywhere else to get more information.

    Would love to hear your thoughts? Write a part 1 and part 2 for instance?

    Thanks for the heads up on the crazy egg thing too!

    Colin.

  49. Neil,

    I liked it a lot when you introduced that “conclusion” part, it gives your posts a “complete” feeling to them.
    Thanks for another great post.
    Btw I’ve just read the About Neil Patel story – you are indeed an amazing person =)

    Alex

  50. Thanks Neil, for this useful information… The same things happens with me also but in my case lesser number of people read my articles.. Hope that your guide will help me to increase their reading percentage..
    Thanks once again..

  51. Neil, I think the personal touch as described in lesson four makes such a difference. Great article.

  52. Yes you are so true.very few people actually do read the entire post,most people just go through the points and headlines. If the length of them is too big then the chances are high that people will ignore the post.

  53. Thanks for the great tips Neil. I’m an avid reader of your newsletter and sometimes quote your expertise within my community support group.

    I do totally agree with #1 suggestions and using these definitely helps with visitor readability and staying on the site long. When I go to sites with long content with few paragraphs clumped together, I’m clicking out of there pretty quickly.

    I’ve sometimes wondered about the the best font types and size to use, but your test inspires me to make some changes and see if it improves the bounce rate.

    Lastly, I’ve read where you say about 2,000 words tend to rank better, which isn’t difficult since I do product reviews. However, readers do not tend to stay and read this length. Which is why I often use headings, bullet lists, etc.

    Yet if Google doesn’t rank your content to place on page 1 or at least 2 unless you have similar word count as competitors (which is often 1800- 2000, then readers may not go to page 3 or further to even find your content. What’s your thoughts?

    • Christine, it’s all about creating in-depth articles that get to the point and that have clear calls to action. You really want to engage your readers so focus on that first and foremost.

  54. Adam Rowles :

    I like how you kept your conclusion short and sweet, while enticing people to read the “the tactics above”.

  55. The tip about including a conclusion is fascinating. As a reader it feels weird scrolling to the end to see what happens, that would be like opening a book to the back page, seeing how it ends and then deciding whether I want to read it. Weird!

  56. A lot of people are getting hung up on article length. Sometimes you do need to write a long post to cover the subject. Others you can write just a few hundred words and it says everything your readers will want to know.

    I would also say with images it depends on your niche. I write for an interior design blog, where the readers expect to see a lot of images. Many articles are less than 300 words and have 10-20 pics, but engagement remains high. On a blog like Quick Sprout however I’m here for information and often the images just distract from that.

  57. I think posting on a popular site kind of helps, too. You can include that lot and it may well be the best article in the world, but if it’s on a low quality site no one will read it. No amount of tinkering will alter this, and I think people forget this at times. You simply have to do the best you can do in a niche with respective clout.

  58. Hi Neil. I’ll readily admit I’m one of the 40% that reads all of the way through your articles! Great stuff as usual.

  59. Good article Neil, as always …

    One of the ways that I have achieved that visitors read what I’m writing is creating subtitles large to be defining the context of what I want to explain …

    Separate sentences short and also work very well …

    At the end the visitors do not read, just scanned … and if they lose interest in reading time.

    Will use the findings as you say in the article, I think good idea.

    Neil A greeting.

  60. Great list Neil, agree with all of your points!

  61. Nice post Neil,

    I tried crazy egg and heat-map is really really cool way to analyze the real visitors behaviors on users.

    Thanks

  62. Hello Niel!!
    I really like you writing style. Like your most of the posts, this one is info rich. I dont know what I am going to ask is relevant here or not. But I am surprised that how post published before 2-3 day can got page rank 1. If you wanna check out that link, please let me know.
    Please share your opinion about this so early page rank effect.

  63. Well, I’ll always be part of the 40% that’ll read your entire post. Plus the readers’ comments.

  64. Hi Neil,

    Thanks for this wonderful writing effort implementing in presenting this article post to readers like me.

    HEADLINE is one area all bloggers must work very hard on because it is one aspect of article post that draw the attention of clicks.

    Using a lots of headings, bullets, lists, and block quotes in a article post always help to stick visitors to your blog post and ensure they read it to the end.

    But i disagree with your #3 point that “Pictures can be distracting”. NO, it can’t. Adding visuals to blog post is very important, the kind picture used will determine if it will truly distract visitors or not, so therefore a writer need to be very careful when choosing picture to use within a article post.

    Thanks or sharing all this 6 Tips with us and have a nice weekend

  65. Great article with lots of rich tips! Nothing I would disagree with, emphasis on keeping articles under 1000 words for engagement factor. I Like the summary idea. Your tip that boosted reading from 50% to 65% is impressive.

    I would add, that since I used my nifty “Spritzlet” bookmarklet to speed through your article, perhaps trying to integrate Spritz API so your readers can speed through without ever having to scroll.

    I get through articles MUCH faster wiith the same retention using Spritz, and LOVING IT!

    Pete

  66. Thanks for helpful info and suggestions. I will try to implement them in my blog. Thanks!

  67. Excellent, informative tips!

    I tend to gravitate towards shorter blog posts, especially when the paragraphs are broken down.

    Perhaps I have ADD, but this is what I prefer!

    I’ve found that if your content is kick ass, you can say more w/ less!

    Superb Post.

  68. Neil,

    Thank you for sharing this. It’s personable, to the point, articulate and informative. Do you have any thoughts on how mobile is impacting content and where/how this will drive content marketing initiatives?

    • Lee, mobile is making the dissemination of content extremely seamless now. It’s all about having your content easily opened and read on mobile platforms. That’s the key to success, ultimately :)

  69. Interesting stats on posts with images/multiple images. I wonder how this correlates with content across the web? I agree with not using an image just for image sake, but on the other hand … there tends to be support for it helping to increase the share/social value of a piece of content.

  70. Great Post Neil , and more importantly its to the point.As you’ve asked about what else we can add to increase blog’s readability I would like to add the following :

    1.Make the Content Scannable
    2.Use Short Paragraphs and Short Sentences
    3.Keep It Simple
    4.Get to the Point
    5.Hyperlink to Relevant, Reputable Sources
    6.Add Headers and Sub-Headers Appropriately
    7.Create Powerful Titles
    8.Use Strong Opening Lines
    9.Add Personality and Find the Right Voice
    10.Stick to the Active Voice
    11.Use Positive Language
    12.Be Conversational

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