We are constantly trying to solve the ongoing mystery of the future of search. Some people say guest blogging is coming to an end, while others believe social media has now the bigger chunk of the pie.
Sadly, there is no single solution that will get you the results you are wishing for, which is why SEO has evolved to more than just link building and on-page optimization.
However, there is one strategy that will help boost your search engine rankings and online presence more than others. It’s called content marketing.
To help explain the importance of content marketing, I’ve put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.
Click on the image below to see a larger view:
If you don’t have the time to follow all of the advice in the infographic, there are two stats that are worth looking at:
- Web pages that rank on page one of Google typically have 2,032 to 2,494 words. By making sure your web pages are filled with detailed content that users find useful, you are more likely to rank higher.
- Companies with blogs typically receive 97% more leads than companies without blogs. The reason for that is that content rich sites tend to get more back links and social traffic, which helps them generate more traffic overall.
So, what do you think about content marketing? As you already know from reading Quick Sprout, I’m a big believer in it.
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