Don’t Forget The “Marketing” in Content Marketing

content marketing

Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content. It’s because you don’t know how to promote it.

You can learn how to write great content, but if no one reads your content and links to it, there’s no point in putting it out there.

People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter – which is true to some extent, but in most cases, it isn’t.

See, it’s easy to build a Twitter following around sexy topics like Internet marketing and web design. But it is really hard to build a strong social following on topics like dog food, auto insurance, mortgages, credit cards, and all of the other boring topics out there.

So, how do you promote your content if you have a boring topic like dog food? Well, first of all, make sure there are 5 good blog posts on your blog. Once you have that, just follow these steps:

Step# 1: Create a list of bloggers, website owners, and twitter users

No matter what industry you are in, there are bloggers, website owners, and twitter users that all talk about it. For example, if you are in the dog food industry, there may not be very many dog food blogs, but there are thousands of dog blogs and millions of pet blogs. Same with websites: there will be millions of pet related websites and thousands of Twitter users who like tweeting about their dogs.

It will take a while to create a comprehensive list, but it is worth it. Here is how I recommend you build your list:

  • Your list should contain at least 200 blogs, 200 websites, and 200 twitter users.
  • Make sure no one on your list sells products or services. For example, it would be hard to get an ecommerce site to link to you.
  • Your list should only contain sites or Twitter users who are active. If you notice a website hasn’t been updated in over a year or a Twitter user hasn’t tweeted in the last week, don’t bother adding them to your list.
  • It can take a while to create a good list, but through services like oDesk you should be able to get it all done for under $100.
  • Whether you create your list or you hire someone on oDesk, make sure it contains your contact’s full name, website URL, name of his/her website, and email address.

Step #2: Become a guest author

Now that you have a list of 200 blogs, you need to start emailing them to see if they will accept a guest post from you.

Here is the template I tend to use:

Subject: you should blog about [insert your guest blog post topic]

[insert their first name], as an avid reader of [insert their site name] I would love to read about [insert guest blog post topic], and I think your other readers would as well.

Your content on [insert existing post from their website #1, insert existing post from their website #2, and insert existing post from their website #3] is great, but I think you can tie it all together by blogging on [insert guest blog post topic].

I know you are probably busy and won’t blog on it, so I’m going to make you an offer you can’t refuse. ;) How about I write it for you? Don’t worry, I’m a great blogger and have written posts such as [insert blog post post URL #1] and [insert blog post URL #2].

Let me know if you are interested. I already know your blogging style, plus I understand what your readers love as I am one. ;-)

Look forward to hearing from you,
[insert your name]

Guest-posting will drive traffic back to your blog and help you gain readers. You just have to make sure you link back to your blog in your author byline or within the blog post when it makes sense.

Step #3: Link out to bloggers

Hopefully by now you’ve written at least two or three guest posts, which means you should have some new readers. So, when you write new blog posts, they should gain some traction, hopefully a few tweets and Facebook shares.

All right, now you are ready to write a new blog post. Let’s hope within this post you can link out to a few other blogs within your space. For example, you could write a blog post titled “101 Resources For You and Your K9.” Within that post, you can link to good articles that you find on other people’s sites.

Once you have the post up, you’ll want to email all the individuals you link out to and ask them to share your post with their social media followers and their blog readers.

In addition to that email, you should head to StumbleUpon Paid Discovery and send $100 worth of traffic to your blog post. This way, your post will get over 1,000 visitors, and those 101 sites you linked out to will see you as a referrer within their analytics reports. This will help increase your odds of getting linked to by other bloggers as well as increase your odds of getting more social shares.

Step #4: Ask for tweets

You have content on your blog, but do you have a ton of tweets? Social signals help boost rankings, so the more tweets you can get, the better off you are.

How do you get these tweets? You could wait for them to happen naturally, but as you already know, that probably won’t happen. So, why not solicit them?

You can’t do this every time you publish a blog post, but every time you write a great one, why not direct-message your list of 200 Twitter users and in 140 characters ask them nicely to tweet your link out?

Here is the direct message I use:

“I would love it if you could tweet [insert link] to your followers. Let me know if you need a tweet.”

For every 100 Twitter users I direct-message, I tend to get three to eight users to tweet my link.

Step #5: Email website owners

The more traffic you get to your blog, the better off you are. Just like you emailed the bloggers on your list above, you also want to email website owners to see if you can get them to link to your blog.

You can use one of these email templates to solicit a link. My favorite is:

Subject: [insert first name of website owner], I think I am in love with you

I hope I didn’t freak you out by my subject line, but I’m really in love with you. Don’t worry, it’s not in a creepy way. What I mean is I’m in love with your website [insert their website name].

You probably get tons of people every day who are in love with [insert website name], so I won’t bore you with my reasons. Instead, I thought I could show you some appreciation by giving you some feedback on how you can improve your website.

  1. Insert suggestion #1
  2. Insert suggestion #2

And if you are wondering how you can repay your biggest fan, feel free to link to my website [insert URL]. ;-)

Ah… just kidding, you’ve already done enough for me by making [insert their website name] so awesome!

Cheers,
[insert your name]

Step #6: Create a top 100 list

The next step for you is to write a blog post that contains the top 100 blogs in your space. You can pick blogs from your list of 200 that you collected in Step #1, but you don’t want to limit it to that list. Add anyone that should be on it.

Once you have the blog post written, you need to find a web designer to help create a badge. The badge should say something like “Top 100 [insert the category of the blog] blog”. You also want to create an embed code so that people who are on that list can easily place a badge on their blog.

A good example of this is the Power 150 list by AdAge and its badge that is used by bloggers like Top Rank Blog within their sidebar.

To increase your odds of getting bloggers to embed the badge on their site, buy traffic from the StumbleUpon Paid Discovery network. This will boost your views of that post. As a result, more people will click on the links, and more people will see your site in their analytics reports. As your last action here, you’ll want to email the blogs on the list and share with them the badge code.

Step #7: Create a blogroll

I know people say reciprocal link building is dead, but you aren’t creating a blogroll for SEO purposes. You are creating one so you can link to other bloggers in your space who also have blogrolls.

Once you add a handful of sites to your blogroll, you want to email them and let them know. If they add you to their blogroll within seven days, keep them on your blogroll. If not, replace them with another blog. Repeat this process until you have a handful of sites that are linking to you within their blogroll.

Again, don’t worry about the SEO benefit from a blogroll. Create a blogroll to gain traffic from other related blogs. In the long run, this will help you gain more readers.

Step #8: Leave comments

It’s a tedious task to leave comments on other people’s blogs, but it is a necessary evil. Add all the blogs in your space to a feed reader and comment on at least five new blog posts once a day.

Your comments should be thorough. They shouldn’t be spammy or self-promoting. Instead, you should try to provide valuable input that benefits other people.

Also, when you leave comments, use your real name and blog URL. This way if people like what you have to say, they’ll click on your name and end up on your blog. This is a great way to gain readers. It is actually the approach Pete Cashmore used to help gain his first few readers for Mashable.

Step #9: If all else fails, buy readers

Even if you do all of the things above, it doesn’t guarantee that your blog will be popular. You should be able to get tens of thousands of readers through the methods above, but getting hundreds of thousands is a much harder task.

What you can do is find other popular blogs in your space and pay them to blog about how great your blog is. When they write the blog post, make sure you have them tell their readers to subscribe to your RSS feed.

I used that exact approach with Quick Sprout, and when I launched it, I had over 1,000 RSS subscribers within three days. Then, when I published a blog post, I had a decent size audience, which is how I naturally got comments and link backs.

When buying blog posts from other bloggers, feel free to have them nofollow the links to you as you don’t want to get penalized for “buying links”.

Conclusion

If you do the above steps, you should have enough readers coming to your blog. When you publish content, it will get the attention it needs so that you will naturally get back links.

Just make sure you continually repeat the steps above as many of the methods, e.g., guest posting, can be used on a regular basis. Within six months of doing the described steps, you should have a popular blog that gets at least 10,000 monthly visitors, if not well over 25,000 visitors.

Do you know of any other ways you can market your content?

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Comments

  1. Very Well Said, I got some very valid points here to Market my content with different tactics. Thank You anywaz.

    Regards

  2. Sayeed Ahsan Khan :

    Really Awesome! If a person will apply the above step. I am damn sure he can hit his target!… And I am going to be in the list ;) thanks neil for sharing such an amazing post this one is my fav <3.

  3. Question about Blog Comments and Panda/Penguin Updates.

    If you are putting your name on blog comments wont your webmaster tools tell you that you have unnatural links going to your page.

    I know it is not the KeyWord you are trying to rank for unless it is your name. But could that hurt you organically?

    • Brian,

      There are two sides to every coin, The reason I like and actually listen to Neil is that he espouses this philosophy.

      Whenever I try an idea he has (which I do often) i ask my self this, “what is the tradeoff for each idea” Any idea we try no matter what has a trade off.

      The question is which tradeoff brings the most CONVERTING traffic to our websites. Will it hurt organic results….Maybe…..do organic serp results produce more then a 25% conversion rate…..depends….So does it make sense to use this idea if it hurts your organic results?

      Answer: It completely depends on the situation

      For me at least the most important thing to remember is not where do I rate in a search engine result but what kind of marketing can I use to bring in the most people who’s lives I can positively effect.

      That seems to serve me pretty well

      -Sam

      • Totally understand your point. But as someone that positions himself as an SEO guru in this industry that is a question I bring up. If that is his answer then that is fine.

        But if if his answer is well so far it has not hurt rankings so far. So far is the key term.

        SEO is evolving and people can see with the Panda/Penguin updates.

        So going forward to say.. Leave blog comments with your URL really makes me wonder how much thought was put into SEO.

        Yes the algorithm can say right now right now…”No follow blog comments are discounted and nothing happens”…. Next algo it could say any websites that seem to have unnatural linking will have lower rankings.

        5 a day means 1,825 links a year to your website from 1 anchor text which is your name.

        That can be an algo red flag in the future. I would not promote this tactic. Also blogroll which is sitewide links you are running more risky business in the future.

        Guest posts for reputable blogs I totally agree with. Those take time and bring authority into your website.

        Honestly I would not risk another website with these tactics.

        Maybe a profile page is what you can reply with. Now I believe that is a safer option. You can still network and not risk your website.

      • Yea, the way I look at marketing is ROI based. You may hurt one channel by doing one tactic, but if your overall ROI goes up, then you are fine.

    • It won’t as most blog comments are nofollowed.

    • Hi Brian, I think what Neil was trying to say here, which he did very clearly,is to focus on both content and marketing your content. The marketing aspect is much like distribution. While I may not agree with all the techniques he suggested, he illustrated a good point – content marketing is going to just require as much work as traditional marketing, at a much lower cost and with more effectiveness while being more time-consuming.

      So the bottom line is, do what you may, but after writing good content, it’s crucial you distribute it well,and possibly come up with a template/structure for distributing it to enjoy economies of scale in the future.

  4. Great post Mr Neil, really great post. you can also post on forums too. Lets assume you have a list of top 100 something about your niche.Go to your niche most popular forum and list about 50 and then put the link to your blog where they can get the remaining lists. This will also drive great traffic to your website

    You can also create a youtube video around the post too. Finally you can compile your blog posts convert them into an ebook and submit them to ebook directories.

    I hope to write a guest post here someday

  5. Dude. Your content is epic. The “ask for tweets” is a gem!

    • Thanks Aaron, it really does work!

    • Of course it depends on whether or not the person follows you back. I’d recommend using an app like Tweetadder and in an automated way find twitter users in your niche and add them. If they don’t follow you back in a week it will unfollow them and then just rerun the same thing. I got a “mommy-type” account with 1000 of engaged and daily users I leverage.
      :)

  6. O wow! Such an incredible post! Absolutely phenomenal information. No wonder your techniques always work, Niel! Thank you for sharing these awesome tips.

    Whenever a post comes from you, I am excited because I know something powerful is there to learn from you today! You are simply awesome!

  7. Spot on… You just saved me so much time… Lol… Not to toot your horn, but Your blog is the only blog I read in the marketing industry on the regular and this is why… 80/20… i have been working with a friend on this strategy of building her site in the weight loss industry.

    I haven’t had the time to go over as much as I would like on a regular basis… But just forwarded her this post because it says most all of what I have been trying to say over the past few weeks and months in a nut shell.

    It’s kindof like a little 80/20 checklist for content marketing that you an refer to on the regular…

    Kenney

  8. This is really good stuff. Although I don’t do much content marketing, I really like the idea of having a list that you mentioned in #1. Personally, I will be using it to track the relationships within people in the same industry.

    -Amir

  9. Great post Neil, I was looking into this recently. I was certain my content was good but I was not getting the response I was expecting with some of my articles. I just sent you a PM with a little request hope you get it.

  10. Great post Neil!
    This one comes on the best time, as I’m starting a new digital marketing blog in the spanish speaking market.
    I’ll see if I can apply all of those strategies.
    Cheers

  11. I was curious how successful is to pay others to praise about your blog versus a simple blog post exchange with other bloggers. I also thought that Stumble Upon Paid Discovery is very expensive way to promote anything unless it’s meant to go viral. $0.10/hit may turn into a few hundred bucks per day without getting any real traction.

  12. No, It is excellent. The other way is purchasing traffic everyday by Google Adwords.
    Would you please write a blog about StumbleUpon Paid Discovery ?

    Nader
    @coldadco

  13. This is an incredible post.
    I am sure this is very useful its probably worth a thousand bucks.
    Thanks a lot for sharing Neil.
    I have nothing else to add other than come back to this post and utilize it step by step hahaha

  14. Thanks for pointing out the StumbleUpon paid service – I wasn’t aware it existed so will check it out to see if it could be useful.

  15. I wasn’t aware the internet existed. Thanks for pointing it out.

    Neil Patel

    #kindofabigdeal

  16. Hi Neil,

    I’m so glad I came across your website. This is the definitive one-stop shop for all bloggers out there. including me.
    In my opinion, the first step that you mentioned, is one which is of paramount importance. If the effort put in towards generating that list is optimal, the list would reap rewards for a very long time. Most of the other steps can be accomplished, once the first step of generating the list is achieved.

    Thank you very Neil, I’m off to generate my list as well. I’ll let you know on the results of my efforts.

    Regards

    Jay
    http://road-to-sanitarium.blogspot.in/

  17. wow!

    very detailed and informative blog post!

    sounds like a lot of work but I’m sure it will give you results. :)

  18. I always love to listen from you. In short, you are the one who always pull out me from my mailbox to latest blog posts.

    I am facing the same issue. I am working with a company, and they got some strict traffic filters for their project. However, after reading these cool ideas. I believe now I can at least bring some quality traffic to them.

    Thanks Neil. :)

  19. Neil,
    We recently designed blog site to http://www.blog.incion.com and have started creating good articles to help our Web Design customers. You are absolutely right it can be challenging to get visitors. Hopefully the above steps will help us to increase visitors..Challenge we are facing is that all visitors are not reading the blog. Any thoughts on how to make readers read the entire content and comment…?
    Thank you
    Chris

  20. Awesome. I found something more in your blog. :)
    Thank you Neil Patel.

  21. Great post. This is the perfect blueprint for someone starting out in SEO.

  22. Shouvik Mazumder :

    Thanks neil you just impressed me, no body actually share these amount of technicalities as done by you.
    Really enriching post.
    I would definitely try it out.

  23. Awesome post Neil, every post you publish are super great content and it helps me a lot on my sites…this post is the way to go to jumpstart my idle sites…it gives me so much idea and inspiration.

  24. Great article. I’ve always known content is king. In this saturated Internet, though, good content isn’t enough. You have to promote it as well.

    I’ve heard of blog commenting and forum posting (which you didn’t mention). Some of these other tactics are things that I definitely need to apply. I especially liked making a list of blogs in your niche. What better way to get traffic than from other successful sites?

  25. These are a lot of tips! Thanks Neil. I’ll be sure to follow them. Right now I’m looking at guest posting to increase traffic, and I’ll also look at this lot to maximize my content.

  26. Hi,
    Thanks for sharing such awesome tips. You made a very good point that, we can write good content, but it’s of no use is we cant promote it in a right way. Your techniques always work, No wonder in that.

    Keep Sharing….

  27. Neil, your tips are really awesome & a must follow for anyone looking to increase traffic. I’ll surely going to get this implemented in very short time.

    Thanks

  28. Another great post Neil! What do you think of TribePro and Onlywire for social backlinks?

  29. Lots of good and very practical advice here Neil. It takes a lot of effort to do this right but is definitely necessary for anyone starting a new project and looking to build some traffic.

  30. Thanks Neil! I have found that the more “interviews” I do with experts on the subject, the easier it is for me to become an “expert,” too, and I think a lot of marketers are missing that element. Good luck with your future writing!

  31. Awesome Neil!

    I would add forum posting for getting traffic and having an email list to capture your audience. Having an email list is by far the best method to get people back to your blog.

    Other then that, the advice is pure gold.

  32. It takes time to make a complete and useful list, but it’s always worth it. I create timeless posts like that from time to time. And posts like that will continue to attract visitors always. You should also go the extra mile to contact all owners of the blog you list, they will likely share the list with their followers.

  33. Is Twitter links worth, considering they are nofollow?

  34. Very thorough. Thank you. I would add that the regional targeting of the content should also be considered when doing all of the above+the other tips you have shared in the previous tips.
    Worth mentioning in this context might be: don’t overdo it, don’t become a spammer – don’t outsource too much, do not censor, respond to critiques harshly, don’t follow just big players.

  35. Neil, I like reading your posts – but this one’s not doing it for me.

    The two email templates you’ve provided have pretty corny openers. If anyone sent me those I’m not sure I’d bother reading the rest of the email. Also I can’t imagine spamming 100 twitter users with direct messages asking for RT’s. I see you only get 3-8 yay’s out of 100 when you do it. Does that mean 92-97 people get a negative impression of you?

    No doubt you’re earning a lot more than me so I’m sure you know what you’re talking about. Just that blindly following advice isn’t the right way to go for long-term credibility. Got to do what fits with your personality and values.

    • In email link building, it is rare that more than 10% of the people link back. The other 90% don’t really hate you, they just ignore your email… no matter what template you use.

      I agree, you should do what fits your values. :)

  36. So, true! However, I have had clients who got it backwards. We developed strategies for marketing their content. Oh, but their content writer just didn’t produce! And, lo and behold, their content writers didn’t produce because they wanted to pay the amount you would pay for low, quality, mumbo-jumbo that Google would toss out anyway.
    If your content wouldn’t get through the first and second draft of a high school paper, I’m not interested. Yep, I’m a high school writing coach, and I’ve told some of my students that they would make great web content writers.

  37. content is basic fondation to make great marketing. We have to make a great article to make people happy to read it. we not only blogger but marketers too.

  38. This is perhaps the best read this month, no really I am not joking, its the best I have read so far this month.
    I think the idea of the “top ranked blog in your category” is a so windy that it has the ability to blow your blog from a shared hosting to a dedicated one. Nice on Neil Patel sir ji. Namaste to you.

  39. Hey Neil,

    Seriously. This post is epic. A few things on this list I never thought of or heard of before. I think if anyone followed your method (which I am gonna do) then they will have results and be successful.

    Thanks again,
    Ryan

  40. Neil, excellent post. Really, that was one of the most informative writings on how to increase one’s blog viewership and how to gain traction one’s social circles.

  41. Hi Neil

    I love to read you posts now and then, and at times, I come across them online while I search for SEO related queries

    Is there a way to, somehow, I could find your post, which mentioned about writing or re-phrasing the title of the blog post appropriately in order, to get maximum visibility on search engines.

    I also lost track of something you mentioned about things to consider, while commenting on blogs, now while I don’t remember actually what was mentioned in it, but it definitely said to, write your blog name, instead of your profile name, which is what am trying to do here.

    Instead of commenting as a blogger profile name, I’ve tried to use my domain name as a commentator, which is Makeup and Beauty related blog

    Thank you and do let me know if am going wrong, with your advises?

    Regards
    chandrakshicreation.com

  42. Thanks for these tips. I found out about you through Brian Clarks blog. He mentioned you pitched him the idea of doing some work for him – FREE. Naturally, He linked to you and here I am on your blog. You do a great job by the way.

  43. Hi Neil – this is the best post on this topic I’ve read in a while. I see a lot of people writing about content marketing but it’s just regurgitation of the same stuff.

    -Joe

  44. I’ll be very keen to test this content marketing strategy Neil for my Japanese site. We have implemented some your suggestions from our Skype call and are seeing improvements.

    Cheers

  45. Wow, some great tips here. Thanks for putting everything into very simple, practical terms. So one question….how can you find blogs that are willing to be paid to blog about you and thus increase your readership?

  46. I have never tried e mailing big bloggers but I feel that your suggestion is worth trying. I have guest blogged on around 15 blogs last week but when it comes to approaching big bloggers they seldom or never reply my emails.

    • You won’t always get a response, I know when I first started I didn’t but as long as you keep at it you will eventually find someone will and it will be worth it to keep trying until you do.

  47. Thanks for the advice, I will use it to improve my website.
    I’m just not ready (yet) to email website owners and asking a backlink. This needs some taught by me.

  48. This is definitely an eye opener for people who think good content does not needs to be promoted.

  49. Search has always been the quickest source of growth for any of my websites. I find that when I have a website that is getting hundreds of visitors a day from search that’s when my website grows more organically because of new visitors, return visitors and links. With search traffic and organic growth everything else becomes WAY easier.

  50. Hi Neil,

    Truly AWESOME list, thanks for sharing! Have a great holiday season.

    Thanks,
    Scott

  51. I was wondering – how many guests posts do you suggest we aim for following this strategy?

    Fantastic post!!

  52. Thanks for this post Neil, asking for tweets is great tip, as that has helped me get my content a wider reach just by asking for tweets. I also have been following tips on a post you had done earlier on How to be an Influential Twitter Power User and that has helped me a lot gain influence, spread my content online and gain followers. However I have an issue, my blog isn’t that popular in Kenya, but I have been writing guest posts in 5 leading blogs, should I keep doing that or now focus fully on publishing on my blog alone?

    • Writing guest post is a great way to bring traffic to your site so I wouldn’t suggest that you stop. However if you feel it is taking time away from the quality of your blog cut back on how often you do it.

  53. This is great information thanks, i will definitely implement some of these strategies with my own internet marketing.
    I am happy to hear you talk about linking previous blog posts together as i’m already doing this.
    Regards,
    Giles.

  54. well, I just love your idea of buy readers. :)
    You have explained great points !
    Thank you

  55. Great post! I’ve just started toying Twitter, similarly love the idea of scratching each others back for tweets ;)

  56. Good post, marketing is an art in itself. You highlight some really points. People tend to copy others rather then think outside the box, and your article showed an example of just that.

  57. This is surely an excellent advice for sure but I think some brands get so caught up in making sure their content is “perfect”. You can’t be perfect at something you’ve never done before.

  58. This article really does bring out some great points. As someone who is relatively new to blogging (4-Months) I didn’t think one could market so heavily without more tenure. Our blog has over 70 posts on it at this point and has hit PR3, but still struggles to get over 250 page views a day. We have been working on improving our SEO, but hadn’t thought about investing so much in content marketing. This was a great eye opener with many actionable items. Thank You!

  59. Hi Neil, great post once again. I loved #2, #3 and #8, creating content and not marketing it is a waste of time end energy. So content created should be well marketed. Happy New Year!

  60. Wonderfull Post Neil.. You are a real eye opener in SEO world.. We commonly do such mistakes.. N after reading your Blog we improve our SEO tactics. Thanks for sharing such insightful information with us.

  61. Persistence is the key. The seed priciple should be engrained in the heart’s of every internet marketer. I enjoy starting a new website project. I like the thrill of the chase. If I don’t get the big results I desire, I always gain knowledge that helps me build my arsenal to help someone below me to step up. That’s the main key. Solve a problem. Help someone out. They’ll appreciate you for it. I know I do you.

  62. Hi Neil,

    Have you ever successfully managed to hire people to do this? I did a similar kind of hustle for wikijob.co.uk when that was starting out, but I’ve been unable to get others to do it properly. I haven’t found anyone who has the steely determination to do it. Just wondered what your experiences were.

    Chris

  63. Great, thanks for sharing

  64. Hi Niel,

    I’m a great fan of your blog! Keep on posting useful SEO and marketing tips and advises. I was saving most of your posts here and applied it on my own site. So far so good for me as it helps me increase my traffic and profit as well.

    Thank you so much!

  65. Wow that was inspiring i like the way you have higloghted an alternative way of getting visitiors i.e buying blog post. Thanks Neil

  66. Step 1. Post a comment here with something valuable in it ;)

    Enough jokes. Great post which is very descriptive. Only one question:
    when creating the top 100 list do you include your own site? Or brand it into the footer/header of the image?

  67. Hi Neil. Very interesting. How can this process work in an agency environment?

  68. Hi Neil. I came across your blog a few days ago and I haven’t stopped reading it since! Just a quick question, for step #9, you mentioned that before you even wrote your first blog post, you paid popular blogs to post about yours and have their readers subscribe to your feed. How much should you offer these blogs? Does the amount depend on how popular the blog is? Is there a formal procedure for doing this or is it more of a play-it-by-ear type of approach? Any advice would be appreciated. Thank you!

  69. Marketing is the best way to go!

  70. Hello!

    Hi!,m,,,wesome post Neil, every post you publish are super great content and it helps me a lot on my sites…this post is the way to go to jumpstart my idle sites,,,.

    Thanks,,,,,,,,,,,,.

  71. great and nice post. this post is very help full for SEO .

    thanks

  72. Neil, you mentioned in the comments you use Technorati to find blogs. What tool and search queries do you use to find websites and twitter accounts to build your lists?

  73. Do you know why your content marketing campaign is going to fail?
    Because you don’t read! This one’s got a lot to teach. Nice post Neil. I surely learned a lot.

  74. Hey Neil, little late on the comments but I wanted to say that buying traffic is always the “oh man, I don’t want to be sleazy” tactic, but it’s actually not AND it actually works. Spending $100 to gain some followers and subscribers is a long-term investment–unless your stuff is garbage. I think you perfectly combine the use of your time vs your money, which is a tough thing to balance personally.

  75. Wow, there’s always something great from you Neil. Thanks

  76. Amazing post… Great job is an understatement. Keep up the great content.

  77. Good stuff Neil! This is true that content Marketing is among the most biggest thing which we have to do with SEO. In case you have done content marketing you’re going to get the back links naturally and I might suggest that natural back links tend to be more powerful, then most of these scrape links.

  78. Hello Neil !
    Excellent point. Most of the people forget marketing in content marketing. and this post consists of nice pieces of advices. Guest posting is very important medium of marketing, now a days. This an effective method, indeed.
    Thanks

  79. Hi Neil,

    This is very interesting advice, thanks a bunch for this article.

    I have some questions though.

    1) First one is a little silly. Usually, someone who has a blog also has a tweeter. Does that count towards your 200 tweeter users and 200 blogs, i.e. technically this can be 200 different persons as opposed to 400 ?

    2) When looking for tweeter users, how many followers should they have to be “worthy” of appearing on the list ?

    3) When looking for blogs and websites, how do you know that they are worthy of being listed ?

    4) Do you think there should be a point where blogs, maybe twitters, but particularly websites are too big to be worth being added ? (i.e. they don’t need you so probably won’t reply to your “tactics”, and it is thus a waste of time and space to have them on the list) If so, where would you draw the line ?

    Thanks a bunch for your advices. I would definitely hire you if I had the budget for it ;)

    • 1. It does not. You need a separate list.

      2. At least a 1000 each.

      3. Look for blogs with engagement (comments, RSS subscribers, frequent posts…)

      4. Nope, all sites should be added. Always add big sites too.

      • 1000 followers minimum, heh, that’s 600 more than what I would have gone for. I’m glad I asked these dumb questions, thank you for replying :)

        For question 3 though, do you have a technique for quickly finding the amount of RSS suscribers a blog has ?

        Also traffic. What I’ve found so far makes checking that data pretty slow, maybe you have better ways ?

        • No, only if they show it with a feedburner counter on their site.

          I don’t have any “automated ways”.

          • Okay thanks again :)

            It does sound like it’s a massive amount of work then ! Sounds worth it though.

            I’m amazed by your ability to pull off so much hours of work per week, while keeping a regular 8 hours of sleep per night.

            While 70 hours of work per week seems not to make for a varied enough life for my tastes (there’s so many different things I want to do, days and life are too short ;_;), your experience is truly a source of inspiration.

            I need to find more energy somehow to reach your activity level. :)

  80. Hello !
    Its quite interesting post. You are right that “Leave comments” is necessary evil. That is too necessary for promoting purpose.
    Thanks for sharing such tips.
    Hanaye

  81. great post sir,
    I am new to blogging world.I think first i need to create 50-60 good posts before going through this procedure or Guide me sir,what should i do ?

  82. Hey Neil,

    Thanks for the great insight into a content marketing strategy. We’re in the process of getting a few posts up and then weeding out the ones that aren’t sticking before moving forward with your outlined strategy.

    In all honesty, I think it’s one of the most sound strategies I’ve read of thus far. Great work Neil, definitely liked this. :)

    I’m going to be expanding on one point about tweeting in a blog post that I got the idea for by reading this one. Can’t wait to get it published using some of the ideas you’ve given me with your post.

    Cheers!
    Tony @InboundMastery

  83. Neil, these are fantastic ideas. Outsourcing Step 1 seems like money well spent – it would be great if you could share a sample email/job description you’ve used to find people on ODesk to help ensure the list is prepared the way you want… (similar to the sample you provided for the outreach emails).

  84. Leaving comments has become more and more risky. Many times Google sees genuine comments too as Spam ones. But i do agree here with you that they are a necessary evil. Thanks for the great post Neil

  85. Great post, Neil.

    Just wondering — have you often used the e-mail templates you wrote above? They seem almost too informal for an e-mail to a big-time, professional blogger — especially when he/she has no existing relationship with you.

    Have you used those exact templates before and got results? Could you give a couple examples?

    Thanks!

    Cheers,
    Jonathan

    • I haven’t used those templates in a while, but they tend to work best with medium to small bloggers. I try not to email big bloggers as they get too many pitches.

  86. Hello everybody, here every person is sharing these experience, therefore it’s fastidious
    to read this web site, and I used too pay a quick visit this web site all the time.

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