A few months ago on Ads of the World and Pronet Advertising, the difference between marketing, PR, advertising, and branding was discussed through pictures.
If you take a close look at the pictures from a personal branding perspective you’ll notice that you definitely don’t want to market yourself as well as advertise yourself. Doing these two things makes you seem a bit desperate. Telling a woman that you are a great lover usually doesn’t mean much because it is coming out of your mouth. And if you go one step further by repeating that you are a great lover (advertising), you can definitely count on the woman not believing you. But on the other hand if a woman tells another woman that you are a great lover or if a woman tells you that “I hear you are a great lover” chances are you are going to get laid.
If you want to brand yourself you need to understand that it is much more effective when other people talk about you in a positive fashion compared to self-promotion.
Hopefully the picture helped!