In this guide, we’ll explore powerful strategies to grow your blog traffic using social media—once your core communities are up and running.
Many people assume that sharing blog posts on social media is simple. But in reality, it takes consistent effort and a smart plan to go beyond just posting links.
We’ll walk you through proven tactics used by some of the most successful blogs online. These strategies are designed to help you get maximum value from your social media marketing.
Let’s dive in.
The Best Social Networks For Promoting Blogs
With new social networks launching constantly, it’s easy to get overwhelmed. From massive platforms to niche communities, the options are endless—but trying to use them all will likely spread your efforts too thin.
Many bloggers have tried managing accounts on every platform, only to end up with minimal engagement across the board.
Instead, focus your energy on one or two platforms that align with your audience. This focused approach delivers better results with less wasted time.
Here’s how to identify the best social networks for promoting your blog effectively.
Step 1 – Identify Your Target Reader
Some readers are active on every major social network. Others stick to one or two. Your job is to define your ideal audience and find out which platforms they use most.
Research your niche, look at where competitors are thriving, and talk to your readers. Then focus your efforts on the social platforms your target readers actually use.
Step 2 – Determine The Traffic Potential Of Target Social Networks
Based on current trends, the social media platforms that drive the most blog traffic overall are:
- X (formerly Twitter)
However, traffic potential depends heavily on your audience and niche.
If your content is aimed at professionals, B2B, or career development, LinkedIn is likely your best bet. For visual-heavy niches like DIY, fashion, or recipes, Pinterest and Instagram often perform best. And for broad lifestyle or entertainment content, Facebook still leads the way.
Once you start gaining social traffic, use Google Analytics (or your analytics platform of choice) to track what’s working. Analyze bounce rates, time on page, and conversion metrics by traffic source to pinpoint which networks drive quality traffic.
Segment traffic from each platform to compare performance and double down on what works best for your audience.
Automate Content Sharing
Managing social media manually can become a serious time sink. Building communities takes effort—and once you’ve done that, staying consistent with blog promotion across platforms can be overwhelming.
Fortunately, automation can simplify your workflow.
Using automation tools helps you consistently share your content without needing to log in and post every time. Let’s go over key tools and methods for automating your blog post distribution.
Step 1 – WordPress Sharing
If your site runs on WordPress, the Jetpack plugin makes social sharing easy. Jetpack offers built-in analytics and a feature called Publicize that auto-posts new blog content to selected social platforms.
Start by navigating to your WordPress Dashboard.
From the left-hand menu, hover over “Settings” and click “Sharing” from the dropdown options.
Connect the social profiles where you want your posts to be shared automatically. Common platforms include Facebook, LinkedIn, and X (formerly Twitter).
When drafting a new blog post, you’ll see a sharing panel in the right sidebar near the publish/scheduling options. Make sure the checkboxes for your connected profiles are selected.
By default, the post title and link are shared, but you can edit the message before publishing to customize what appears on social media.
This simple automation ensures your posts get distributed the moment they go live—without manual effort every time.
Step 2 – Buffer
Buffer remains one of the most popular social scheduling tools in 2025. Its free plan allows you to schedule up to 10 posts per profile for platforms like Facebook, LinkedIn, and X (Twitter).
Start by connecting all available social accounts (as allowed by the free tier). Note that some integrations—like LinkedIn company pages—may require a paid plan.
Next, set up a consistent posting schedule. You can queue up to 10 posts at a time per profile. For example, aim to share twice a day on weekdays, when engagement tends to be highest.
Depending on your niche, weekends may or may not matter. If your audience is more active during weekends—like sports fans or event followers—adjust accordingly.
In general, optimal post timing is between 11:00 AM and 9:00 PM Eastern Time. However, tailor this to your audience’s location and behavior using analytics or tools like Followerwonk.
Followerwonk integrates with Buffer and shows when your followers are most active on X (Twitter). It will even auto-schedule your posts for peak engagement windows.
To maximize visibility, schedule your blog post to be shared at least five times over a few days. Change up the messaging each time to avoid repetition and improve reach.
Here’s an example based on a blog titled “10 Surprising Ways To Unclog Your Kitchen Sink”:
Original title:
10 Surprising Ways To Unclog Your Kitchen Sink
Alternative shares:
- You Won’t Believe How You Can Unclog Your Drain
- Check Out This Genius Method To Unclogging Drains
- Did You Know You Could Do This To Unclog Your Drain?
- See How The Experts Unclog Their Drains
Using different headlines increases visibility while keeping your content fresh in users’ feeds.
As you continue sharing content, track which titles generate the most engagement and refine your strategy accordingly.
You can use this same tactic for older blog posts too, which we’ll cover in the next section on repurposing content.
If you upgrade to Buffer’s paid plan, you can schedule even more content and add curated posts from other blogs in your niche. This builds goodwill and encourages mutual sharing relationships.
Promoting high-quality third-party content keeps your feed useful and varied—and others are more likely to promote your content in return.
Always use relevant hashtags to boost discovery. Hashtags work across platforms like X, Facebook, LinkedIn, and Threads.
To find the best hashtags for your posts, use tools like Hashtags.org, which offer free and paid plans to uncover trending and niche-specific hashtags.
Step 3 – Dlvr.it
Dlvr.it is another solid automation tool for sharing blog content to your social profiles. It works by connecting your blog’s RSS feed and distributing new posts automatically.
If you’re using WordPress, your RSS feed is typically found at:
yourblog.com/feed/ or yoursite.com/blog/feed/
With Dlvr.it’s free plan, you can connect up to 3 social profiles and pull from 5 different RSS feeds. This allows you to share both your own blog content and complementary posts from other trusted sites.
Just like with Buffer, curating content from others can build relationships and strengthen your network. Sharing useful posts from others can also boost engagement and diversify your social feed.
Re-Post Blog Content
Reposting your existing blog content is one of the easiest ways to extend the life of your articles. As your library of posts grows, not all of them will gain traction right away—but that doesn’t mean they’re not valuable.
By consistently re-sharing old content, you’ll bring fresh attention to posts that new followers may have missed the first time around.
Step 1 – Identify Old Posts For Sharing
You could use a spreadsheet to track old posts, but a faster option is built right into WordPress.
In your WordPress dashboard, click “Posts” from the left-hand menu to view your content library. By default, you’ll see 20 posts per page.
To view more posts at once, click “Screen Options” at the top right of the page and increase the number of items shown. Set this to 50 or even 100 if you want to schedule a batch of older posts.
Open Buffer or your chosen scheduling tool in a new tab. If you’re only sharing one old post at a time, you can also post directly from your social accounts.
Step 2 – Creating New Titles
Choose a post you want to reshare. Even if it’s already been shared before, refreshing the title makes it feel new to your audience.
Here are two easy ways to come up with fresh headlines:
1. Reword the original title to make it more curiosity-driven.
Original:
10 Ways To Unclog Your Drain
New:
You Won’t Believe How This Person Unclogs Their Drain
2. Use a compelling quote or stat from the post as your headline.
This strategy not only refreshes the post—it also provides your audience with instant value.
Step 3 – Sharing Old Posts Using Buffer
Copy your new headline and paste it into Buffer. Then right-click the “View” link under the post you want to share and paste the URL into your update.
Use Buffer’s queue to schedule these recycled posts throughout the week. This keeps your social profiles active and lets you maintain consistent visibility—even when you’re not creating brand-new content.
Step 4 – Retweeting Old Posts Using WordPress Plugins
You can also automate resharing of old posts with plugins that retweet archived content at scheduled intervals.
Set the plugin to reshare every 2–6 hours, depending on your audience activity. This keeps your evergreen content circulating and reaching new readers.
One popular option is the free plugin: https://wordpress.org/plugins/tweet-old-post/
Implement Social Sharing Buttons On Your Blog
Step 1 – Limit Sharing Buttons To Your Core Social Traffic Sources
Keep your blog clean and conversion-focused by displaying only the most relevant social sharing buttons. Too many options create visual clutter, slow down page load time, and overwhelm readers with choice.
For most blogs, adding share buttons for Facebook, LinkedIn, and X (formerly Twitter) will cover the majority of traffic sources. Resist the urge to include buttons for every social platform under the sun—it can backfire and reduce overall engagement.
Limit your buttons to 2–4 of your highest-performing networks. This will simplify sharing for your readers and improve performance across your site.
Step 2 – Using WordPress Plugins
WordPress offers plenty of social sharing plugins, but be selective. Every plugin you install can impact site speed and security—so choose high-quality, lightweight options.
One of the top choices in 2025 is: https://wordpress.org/plugins/wp-socializer/. It’s actively maintained, customizable, and supports major social platforms without bloating your site.
Whichever plugin you choose, configure it to display only essential icons. Keep placement consistent (above or below posts—or floating), and make sure it loads quickly. Test your page speed after adding the plugin to avoid hurting your Core Web Vitals.
Sharing Snippets Or Pieces Of Your Blog Posts Without Links
This tactic helps you promote blog content without actually linking to it every time. Not every post needs to include a URL—sometimes, value-packed snippets work better on social media.
Social audiences often tune out if every post from your account is just a title + link. To keep people engaged, mix in content that appears native to the platform—“social media only” content.
Here’s how to do it effectively:
Step 1 – Find A Post And Pull Out 3 to 5 Snippets
Select a post—new or old—and identify valuable bite-sized insights, tips, or quotes. These can be stats, key takeaways, short list items, or quotes from the post that can stand alone.
For example, if your article is “10 Ways To Unclog Your Drain,” you might pull out an individual tip like: “Pour boiling water down the sink followed by a cup of baking soda.”
Each snippet should give instant value without requiring a click. These posts build trust and give users a reason to follow you.
Step 2 – Schedule The Snippets Using Buffer
Add each snippet into your Buffer queue. You can schedule them to drip out over the next few days to extend the life of your original blog post—without repeating the same messaging.
Step 3 – Share Short Tips That Wouldn’t Make Worthwhile Blog Posts
Sometimes, you’ll have ideas or tips that are useful but too small for a standalone blog post. Social media is the perfect outlet for these.
This technique is widely used by journalists and niche bloggers. For example, sports reporters may tweet out injury updates, while saving long-form content for feature articles.
Apply the same idea to your niche. Post quick tips, tools, or stats as standalone social updates. This increases value and variety in your feed—and encourages followers to stick around for your more in-depth posts.
Hashtags
Even if you’re a social media pro, it’s worth revisiting how to use hashtags strategically. The right hashtags can get your content discovered by new audiences—but using too many or irrelevant ones can hurt your visibility.
Step 1 – Identify Relevant And Popular Hashtags For Your Blog Post
Each blog post you publish will cover 1–3 core topics. Research the most popular hashtags in your niche using tools like Hashtags.org or RiteTag. Aim for a mix of high-volume and niche-specific tags.
Step 2 – Schedule Social Updates For Your Blog Post Using Up To 3 Hashtags
For each update, include no more than 2–3 hashtags. Too many hashtags look spammy and can actually lower reach, especially on LinkedIn and Facebook.
If you want to target additional hashtags, schedule another version of the post with different tags. This spreads out your messaging while targeting multiple audiences.
Promoting Your Blog Post On Facebook
Beyond simply posting to your Facebook Page, there are several ways to fully leverage the platform’s features to expand reach and drive traffic to your blog.
Step 1 – Share Your Post With Relevant Facebook Groups
Find 10 active, engaged Facebook Groups related to your blog’s niche. Look for groups that allow blog sharing or have promotion threads.
Share your post in these groups with a short, value-driven message—not just a link. Offer a takeaway or ask a question to spark discussion.
Step 2 – Message Your Connections And Ask Them To Share Your Post
Reach out to friends, colleagues, and past collaborators on Facebook. Let them know you’ve published something helpful and ask if they’d be willing to share it on their profile, group, or page.
Encourage them to leave a comment on your original post to boost visibility. Early engagement helps Facebook’s algorithm show your content to more people.
Once a conversation is started, others are more likely to join in.
Step 3 – Join Facebook Groups Specifically for Bloggers
There are entire groups dedicated to mutual promotion among bloggers. These groups often host daily or weekly sharing threads where members comment on and share each other’s content.
Join these groups to start:
These groups work best when you actively engage. The more you participate and share others’ content, the more visibility your own blog posts will get in return.
Promoting Your Blog Post On Twitter (Now “X”)
While you should always tweet your post after publishing, there are more advanced tactics to increase engagement and reach on X (formerly Twitter).
Step 1 – Find People That Have Shared Similar Content
Use the search bar on X to find users who have recently posted about topics similar to your blog post. Filter for recent tweets and prioritize accounts with 500+ followers.
Reply to their tweet with a thoughtful message and link to your post, suggesting it might complement or add more value to what they shared.
Step 2 – Direct Message Relevant Followers
If someone follows you and has shared similar content before, consider sending them a polite DM. Let them know you’ve just published a related post and think they might find it helpful.
If appropriate, ask them to share it with their audience if they like it. Keep it short, personal, and authentic—not spammy.
Step 3 – Re-Engage Past Sharers
Look through your mentions and past retweets. These are your most loyal amplifiers—people who’ve already shared your content in the past.
Reach out again when you have a new post. A simple thank you and heads-up about your new article goes a long way in keeping that relationship strong.
Step 4 – Build Twitter Lists To Track Influencers and Sharers
Use X Lists to stay organized and build two key categories:
- Influencers: People in your niche with large followings who could share your content.
- Sharers: People who have shared your posts in the past.
Engage with your Influencer List regularly and let them know when you’ve mentioned or linked to them. With your Sharer List, continue building rapport and re-alert them when you publish something new.
Promoting Your Blog Post On LinkedIn
LinkedIn is an underrated but powerful channel for B2B and niche content promotion. Posting your article on your profile and page is just the start.
Step 1 – Share in Relevant LinkedIn Groups
Search for and join LinkedIn groups in your industry. Some groups allow promotional links in the main feed, while others require you to post in a designated “promotion” section.
Respect the rules. Focus on adding value, not just dropping links. Over time, identify the groups that bring the most engagement and prioritize them in your sharing routine.
Step 2 – Direct Message Your Connections
Identify connections who might be interested in your blog post based on their industry, role, or past engagement with your content. Send a personalized message introducing the post and why it may be relevant to them.
If possible, refer to a previous conversation, shared connection, or their own content to strengthen the relationship. Authentic outreach tends to perform better on LinkedIn than cold links.
Using Viral Content Buzz To Get Traffic & Build Social Authority
Viral Content Buzz (now Viral Content Bee) is a free platform that helps bloggers get real shares from real people across Twitter, LinkedIn, Pinterest, and more.
It’s a credit-based system—share other people’s content to earn credits, then spend those credits to get your own content promoted by other users.
Here’s how to get started:
Step 1 – Sign up for Viral Content Bee
Step 2 – Share complementary content to earn credits
Step 3 – Accumulate at least 100 credits
Step 4 – Submit your blog post and assign all 100 credits to it
This will give your post visibility across the network. The more you contribute, the more reach you’ll earn for your own content in return.
Conclusion
Promoting blog content through social media isn’t about spamming links—it’s about building relationships, providing value, and engaging consistently. Some bloggers succeed by sharing mostly links, others with mostly social-native content.
The most effective strategy is often a blend. Use the steps in this guide to build your own promotion workflow—then refine it as you learn what works best for your blog and your audience.