How to Decrease Your Bounce Rate

You’ve heard the term “bounce rate” before, but do you know what it means? Google Analytics defines “bounce rate” as the percentage of single page sessions on your website.

Now that you know what a bounce rate is, do you know how you can decrease your bounce rate? Instead of breaking down the specifics of it in a text blog, I’ve decided to create an infographic that shows you what you need to do.

Here’s how you can decrease your bounce rate:

Click on the image below to see a larger view:

How to Decrease Your Bounce Rate

Click here to view an enlarged version of this infographic.

Conclusion

If you don’t have much time to focus on decreasing your bounce rate, first look to see where you are in comparison to other sites in your space. For example, the infographic above shows that blogs typically have a bounce rate of 70% to 98%, and e-commerce sites have a bounce rate between 20% to 40%.

Once you know where you stand compared to other sites within your space, you can determine if you need to focus on decreasing your bounce rate or not. If you do need to decrease your bounce rate, consider implementing the following elements:

  • More white space to help increase engagement
  • Larger headlines to draw your visitors in
  • Bulleted lists to make your text more readable
  • High contrasting colors to increase usability
  • Faster load times to prevent people from leaving in frustration

How else can you decrease your bounce rate?

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Comments

  1. Great work, Neil – looking forward to taking this advice and applying it to my blog, hopefully I can get some good results.

  2. This is exactly the info I have been looking for. :)

    I have been working on trying to reduce my blogs bounce rate for the past couple of weeks.

  3. Now that is a beautiful infographic Neil

  4. This is great information, but I’m a bit surprised about your comment, “avoid popups.” The one thing about your site, which is really good, is that the constant popups really detract from the user experience. I’m sure you have data that supports your decision to use so many popups, I’d be interested to hear your thoughts on why you use them so aggressively.

    • John, they really work for me. I have very few complaints in regards to them. I think you really have to look at it on a case to case basis.

    • Hi John,

      Only considering the term ‘avoid popups’ as an advice won’t be right here.

      Decreasing the Bounce Rate & Increasing conversion rate… popups work between these two.

      If you use popups wisely and timely it would increase the conversions, either would annoy readers.

      Here at QuickSprout.com, popups are used for conversion and I think that also work pretty well.

      Rest Neil sir will answer you the best. :)

  5. Great post, Neil. If you use lead magnet opt-in forms that go to a 3rd party domain (e.g., Infusionsoft), does this increase your bounce rate and hurt your site’s rankings? Obviously you’d keep your lead magnets for business purposes, but I’d love to hear your advice/experience on this. Thanks in advance!

  6. Great infographic Neil and a very timely post for me!Can you please clarify if the average bounce rate for a blog is 70-98% as per the infographic or 40%-60% as you mention later on? Also what would you say is the distinction between a content site and blog? Many thanks Tehmina

    • {Melinda} I was wondering the same thing. Neil, could you please clear that up. What IS the average bounce rate for blogs?

    • I fixed it… it was a typo on my end. Should be 70 to 98% for blogs.

      • While the benchmark itself is a very precious resource, I wouldn’t worry too much on how I compare to it. There are a too many factors involved, such as traffic source, proper market research and targeting, for those stats to be accurate for everyone. Set a very ambitious goal and follow through and that’s going to give you a very low bounce rate. And, of course, track & test, which is the main message of this useful article.

  7. So many people overlook the right type of visitors — a targeted visitor has a much lower bounce rate then a regular visitor.

    • Sameep, that’s very true. Thanks for the feedback :)

    • You are so right Sameep.

      It also really matters for monetization purposes.

      For example, by attracting highly targeted visitors to one of my websites (created for my client) I get $1 for each visitor from Google.

      It is not very much earnings considering the traffic the website gets, but I think it is the greatest return I could get from that kind of a simple almost one-page website.

    • My bounce rate has never been over 3% (for my blog) To be honest I don’t really understand much about SEO or analytics, but I’ve always assumed it’s so low as my traffic is highly targeted, and I have pretty low traffic. I’d assume if my traffic was better my bounce rate would get worse…

      Is there a time limit to a bounce rate?

      I can never understand how bounce rates mean anything. Most of my most regular readers, would visit a post, read the post and go away, which would count as a bounce (erm – I think). They’ve already read my other posts, signed up and know all about me, so they’d have no need to go poking round the site, they’d read and leave…

      Do I have the wrong end of the stick?

      Debs

  8. Bounce rate is a really broken metric

    e.g. you can game it

    Tell people to click to see a larger view of an infographic with small type and take them to a new page, or popup and overlay, and you have immediately broken/gamed your bounce rate.

    It might look better on your stats, but all they have really done is taken one type of action on the page.

    Any kind of action on a page could be looked on as a “win”, but not all actions are equal.

    Ignore bounce rate – track specific actions

    • Andy, you bring up some great points. Often times bounce rates indicate certain metrics will occur. Thanks for the feedback :)

    • Right on Andy. If you send someone to your sales page and they immediately buy and leave or to your optin page and they optin then leave, technically, you’ve just hurt your bounce rate. But who cares, Google’s not your customer. Bounce rate is a highly flawed metric.

  9. Another great post by Neil Patel.

    Thanks a ton for great piece of content.

    In my view the only one thing to decrease bounce.rate is unique and informative content.

  10. Hi Neil,

    Terrific looking post with great content.

    In one of your points you state “avoid using pop-ups”, yet I encountered 3 of them while reading this post.

    Could you held me understand the contradiction?

    Thanks again, you provide quality content that I look forward to getting.

    cheers,
    Jerry

  11. Hello,
    Great research indeed. This post cleared all my misconceptions regarding bounce rate. BTW this was an ultimate infographic you shared.

    Thanks Neil. :)

  12. Neil,
    I love that you put all this into an easy to read, infographic for the visual learners in your audience. It’s very helpful and I appreciate it so much!

    I’ll be paying more attention to bounce rate from now on.

  13. Thank you neil its a great infographic. I have a doubt on this bounce rate reducing strategy. If I’m navigating from my home page site to subdomain of same site by simply displaying one major landing page link. If users moved to sub domain will it affect bounce rate. If yes how to reduce this bounce rate.

    I personally using script as modified track, user who leaves site within 5 seconds considering for bounce rate. Will it be good. How you are viewing this modification.

  14. “The higher your bounce rate, the less money you will typically make because people will most likely have to click through a few pages before purchasing your product or service”

    The above statement is utterly wrong and weird!

    a) bounce rate is a metric PER PAGE, not per site
    b) it’s not a problem at all if you need to click some to buy something. That’s how it is on 99% of websites. Take Amazon. Home -> Search -> Product -> Cart add -> Login -> Pay.

    • I think what is meant in this sentence is that if a person leaves your site after visiting only one page, most likely he or she won’t make a purchase for the very reason that to complete a purchase one typically has to visit other pages, unless it’s a one-page site. So, the more people bounce off after visiting one page, the fewer sales your site will have.

    • Hi, Peep.

      I love ConversionXL. You’ve got some amazingly useful and comprehensive posts.

      I think a lot of people use their site’s overall bounce rate (all the site’s non-interaction visits as percentage of all visits) as a metric, but it’s interesting how that makes no sense to you. And I guess, if you focus enough on conversion rate, the bounce rate will take care of itself, and only variations on individual pages will be of any interest. Is that how you see it?

      It made me curious, though: What are the first things/metrics you look at when you evaluate a new client’s site?

    • Thanks for clearing that up Peep. I’ve fixed the post.

  15. Hi Sir !
    Your posts always help me and so this one is yet another blog growth booster :) Couple of days before I started my new blog. For good, I got good traffic on the very first day but noticed that the bounce rate was around 69% :( I tried so many tips that many claimed that would work. Some worked but just decreased my bounce rate just by decimals :( And now this guide would simply help me :)

    Thanks sir for this wonderful guide !!

  16. I’m a bit confused. The infographic shows the average bounce rates for blogs is between 70-98% but in your conclusion you say, “For example, the infographic above shows that blogs typically have a bounce rate of 40% to 60%.” Is there a typo somewhere or am I missing something?

    The only reason I ask is because I have a lot of client websites that have blogs and the bounce rates are horrific – typically around 75%. But if you’re telling me the average for blogs is between 70-98%, then I guess they aren’t that bad after all.

    You would think bounce rates on blogs would be low as you would think people would want to click around and read other stuff. That apparently isn’t the case. The $64 million question then is, how do you decrease bounce rates on blogs?

    Travis Van Slooten

  17. Hey Niel
    Its a really cool way to decrease the bounce rate of any site. Having a high bounce rate can lead your blog to an end and if user is not interesting in reading the content so whats the point ?

  18. Hi Neil,
    Great details!
    Mind is 52% and I think I can still bring it down ;)

    thanks for the very useful stats

  19. Neil,

    This is a quality blog with quality content.

    What tools do you use to create your info graphics?

  20. Hi Neil,

    Awesome infographic to reduce bounce rate. All these tips mention is conclusion are great ans really useful to reduce bounce rate.
    White space is most important for a website to give rest to the users’ eyes and increase user engagement. … :)

  21. Speaking of usability… None of the links are clickable in the inforgraphic. I really wanted to look into those case studies, but there’s no way I’m typing out those crazy long addresses by hand.

  22. Srinivasan Rangarajan :

    Nice infographic Neil.

    It would’ve been nice to have the URLs in the case studies provided as clickable links at the bottom of the post.

  23. Neil, One point you made in this infographic is that if your page is interesting and has relevant information, there’s higher probability of the visitor to check out more pages.

    I see that you’ve also emphasized on how to get the visitors to your page/site in the infographic, but how does that relate to lowering of the bounce rate? What part do the right keywords play in lowering the bounce rate?

    I think your popups help you lower your bounce rate. However, if they were links to external sites or ads, that would’ve increased the bounce rate.

    Logically if you suggest more pages or related content, you increase the chances of decreasing bounce rates. This can be done by :

    – Suggesting other related links with the post or page
    – Internal linking to relevant pages with descriptive anchor texts
    – Using plugins like Up-prev to show more related options
    – Having previous/next page links

    and many other options.

    I agree with Andy Beard’s comment above about tracking specific actions, because lower bounce rate could be sometimes misleading. Also, looking at my Google Analytics, I find that my referral sources of traffic have the least bounce rate.

    Thanks for this informative as well as thought-provoking post. I hope you’ll clarify my doubt about the use of keywords in decreasing bounce rates.

    ~ Harleena

    • The popups don’t help with bounce rate on quick sprout as most aren’t tracked as separate pages/actions.

      The reason I mentioned traffic is that I have noticed that specific sources tend to have lower bounce rates… if you can get higher quality traffic your bounce rate usually won’t be too bad.

  24. Everyone is mentioning that Page load speed should be good. However can anyone tell what is the good speed for a page irrespective of the site. Is it good to keep the Avg Time to download a page to below 100ms or 1000ms ?

  25. Great info on graphics. lol. No really, I have been having white backgrounds, clear and readable fonts but others things I did not take in to account. Thanks Neil for such a great infographic.

  26. High bounce rate is my big problem now. I have several websites, and the average bounce rate of my websites is 60%!

    Neil, thanks a lot for this helpful article!

    Hendri

  27. Nice infographic Neil.

    Other factors that can reduce bounce rate include:

    – Having a professional looking logo

    Matthew Woodward reduced bounce rate by 3.18% and increased page views and time spent on site by doing a redesign

    See: http://www.matthewwoodward.co.uk/experiments/is-your-logo-costing-you-money-revealing-split-test-results/

    – More in content links to other pages on your site, add RELEVANT links to similar content on your site.

    – Using Crazy Egg to see where people are clicking / scrolling and putting relevant content there for them which they are likely to click AND finding out which content they like most to give them more of it ;-)

    – Adding custom menus / side bars to high traffic landing pages

    Dave Schneider just put out the Ultimate Guide To User Testing that talks about this and more – great read.

    See: http://www.selfmadebusinessman.com/2014/04/09/user-testing/

    – A ‘related post’ plugin can help send people to related content based on the page they’ve landed on – many WP plugins that do this.

    – Making sure your content is relevant to the person landing on it.
    If they are coming from search engines then you have to make sure you’re ranking for the correct keywords otherwise people are gonna hit back fast if you don’t have what they are looking for.

    – Images
    Using engaging or relevant images can help a lot. Strangely I’ve found my bounce rate INCREASED since I started using high quality custom graphics / stock images over when I used simple and basic text graphics I made in paint….!

    Proof you have to test everything and not assume!

    Just a few ideas.

    I’m working on my bounce rate at the moment over at NicheHacks.com

    At 63% I think it’s too high and want to drop it dramatically.

    Again good graphic Neil.

    Cheers!

  28. Speeding up page load is helping me tremendously Neil. Power tips!

  29. Thanks. Looks like there’s lots of useful stuff in here. Some of the insights in the comments are great, too.

    However …

    The Robert Greiner case study is probably not valid, since it seems he made a mistake adding his tracking code. (Which really should be everyone’s first instinct to check, doublecheck and triplecheck when they see their bounce rate drop more than 80 points without trying.)

    In the case study where the bounce rate drops to 5%, I’d also be very skeptical. It doesn’t have to be a mistake in the implementation of the code, or deliberate gaming of the metric. It could be just bad redirection, a poorly implemented welcome gate, image galleries that change the url, or any number of scripts that the analytics tool will count as interacting with the page… Impossible to say, since the case study is anonymized.

    In any case, it’s healthy to have a bit of a bounce rate. If you’re somehow engaging with 98.5% of people and not using your powers to secure world peace, you’re wasting your superpowers.

    Low, low bounce rates is a sign that you are preaching to the choir (or maybe just your mother), and you are not reaching anywhere near a broad enough audience to fulfill your potential or learn what doesn’t work.

    In that case: You should fail faster.

    Having said all that, I would definitely like to see a bit lower bounce rates on a few of my sites, so I’ll be coming back to this post for ideas – and you’ll have to excuse me if I bounce every time I return. ;-)

    Chris

  30. Good stuff as usual. The one thing I’m working on is writing better meta descriptions and also improving my site’s speed. Thank you.

  31. Wonderful Infographic. Thanks for Sharing. I Decrease my Website’s Bounce rate from 80% to 20% in just 100 Days.

    Below I mentioned the little statics about my bounce rate figures:

    January 2014 – 80%
    February 2014 – 60%
    March 2014 – 40%
    April 2014 – 20%

    Now My next target to reduce my bounce rate up to 10%.

    What I did To Reduce my Website’s Bounce Rate:

    1. Write Long Article about 1000+ Words

    2. Use of Proper Internal Links

    3. Social Media Helps me lot

    4. Using Bullets and Paragraphs in my content

    5. I include Personal Experiences, Case Studies, Examples kind of stuff in my content which My users likes most.

    6. Redesign my website (not whole Design But the part of the site who needed improvement)

    7. Catchy Headlines and Titles With a larger fonts

    8. I Increase my website’s page load speed and able to load my website in less than 4 seconds previously It was 10 seconds

    Above are some Activities Which I did and Still Doing.

    To Reduce A Bounce Rate is a must “TO DO” Thing Specially for E-Commerce Store Owners as well as Service Providers too.

    So If Possible Don’t Ignore Your Website’s Bounce rate.

    • Ankit, thanks for sharing your insights and this awesome line item of how you achieved all your goals. Looking forward to hearing more from you. Please let me know if you need any help in the meantime :)

  32. Great post Neil!

    Service sites has least number of visitors bouncing back because most of the visitors landing on the site tend to have a mindset of getting the service so here the visitor is targeted. While with blog sites there are certain number of things and among those the main reason of such a bad bounce rate is the content’s reason-ability. I mean there are several blogs on the web that provide similar strategies like others which really sucks because you land with a expectation of learning some new ways. I especially want to point out the ‘top 5′ and ‘top 10′ ones.

    Unless the content on the site is reasonable, informative and interacts direct with the visitor one cannot improve its bounce rate. You really have mentioned very important points among which several gets a miss very easily especially the size of the font, color and more.

    Thanks a lot for such a nice post. I shall embed this in my free blog.

    HArsh

  33. Hi Neil,

    This is something that I have been working on and concentrating my efforts towards. And gladly, the results are showing up now! Among my network of blogs, the average bounce rate is 55%, which I think is not bad at all, comparing to the values you assigned to typical average bounce rate of blogs.

    I have been giving readability much importance. I’ve been focusing on small factors like font size, spacing between paragraphs, improving page speed etc.

    I found the link to this post on Kingged, where I’ll be Kingging it!

    Thanks for sharing! :)

    Arun

  34. Great infographic Neil. Hope your post will help me to reduce bounce rate. Thanks for the share.

  35. No pop ups you say. What if the pop up increases lead gen by a large margin like some of your own experiences?

  36. Decreasing bounce rate will help any blog greatly,thanks for this.I would apply your tips surely.

  37. I have such a high bounce rate, that I often ask my self how to reduce it.. This content came at the right time.. Hope I can reduce my bounce rate, by applying you you teach.. As usual, great post.

  38. Bounce rate is something that is bad- the higher it is, more chances Google think that the website is not a good fit.

    Most of the times they can be right if we have been pulling visitors with wrong keywords.

    It is important to look in all the factors you outlined to have maximum engagement and lesser bounce rate.

    I am happy that blogs have a bounce rate of 70 to 80 percent. My blog falls under this category and now I fee better.

    Thanks, anyway I found this on kingged (dot) com and I kingged it.

  39. Neil,

    Another interesting and useful post from you.

    I have subscribed to your guide on doubling your traffic. I took a challenge to write 1000+ word quality article as per your advice. I’m trying my best to do it.

    With regards to this post, I agree the layout of the article is really important to make the reader comfortable and continue reading the content. Great tips!! I will apply these tips as well.

    Thanks!

  40. Hi Neil,
    There may be great concern about bounce rate but I don’t think only sticking to bounce rate will help us a lot. We just need to maintain it in specific interval of percentage. And as you have given some tips to reduce bounce rate can help bloggers. Frankly I don’t have much idea about it but still I have read many articles related.
    Thanks for sharing.
    ~Ravi

  41. lol i remember the time when i was getting 0% bounce rates on my sites according to analytics, then just when I was about to brag about it on some forums i found out I installed the code twice that was resulting to zero bounce rates.

  42. Hey Neil,

    Great infograph here that you created! From the looks of it, I’m doing most of the things you mentioned on the infograph in order to descrease my bounce rate.

    I’m glad I’m not part of the “average” for bounce rate. I fall in between the tipical blog and e-commerce sites. Since I changed my theme, my bounce rate has been going down little by little!

    Thanks for sharing and I hope you have a great rest of the week!

  43. I’ve added some code to my site (outdoorchargers) to alter how the bounce rate is measured as some people stay and read for some time, but if they don’t click they get recorded as ‘zero time’ and hence a bounce (as they don’t click on the page). My site now triggers a timer after 30seconds so only people who don’t click and also read for less than 30 seconds count as bouncing.

    Various examples on the web, but you can see the basic idea here: http://www.simoahava.com/analytics/track-adjusted-bounce-rate-universal-analytics/

    Its the trends that matter from whatever baseline, but the data now more useful to me at any rate.

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  45. what is the ideal bounce rate for a technology blog ? Should we use flashing top bar like hello bar to attact attentiona nd make them read more articles ?

  46. Hi Neil,

    Thanks for the tips. I’m contributing to 4 blogs at the moment and see different kind of bounce rates. My experience shows that your target audience is also important when you are benchmarking. For example quotes sites have typically a large bounce rate as visitors scan these blogs to find a clever quote, copy it, close the window and paste it somewhere else (ie. Twitter or FB). On the other hand, blogs for babies that target moms tend to have much lower bounce rate as mothers pay attention to details and are more content hungry.

    Does anyone else find this particular trend valid?

    Thank you,
    Mason

    • Mason, I think in general if you are more specific and your content grabs the attention of a visitor you wont have a high bounce rate, regardless of your sector. Thanks for reading!

  47. Nice Blog Neil.
    Thanks.

  48. Hi Neil, thanks so much for this post, very imformative. My site’s bounce rate is around 63%. Some pages have as low as 20%, while most pages have between 75-100% (usually blog posts or blog page itself), which I realize is bad.

    I’m a webdesigner and it’s my portfolio and I also am starting to blog more frequently. I’ve added a new landing page (get a free quote) plus added a newsletter subscription to my blog posts and added a CTA to every page to the new landing page. Hopefully that will help!

    I will try my hardest to make great blog titles and have quality content, however, there are not many things I can blog about in my field that hasn’t been done already. I know I will never have a ‘trending’ or ‘viral’ content but I will certainly try my best to make my readers interested.

    I guess my biggest challenge is who to write for – my customers, fellow webdesigners/webdevelopers, or both. And, what my landing pages should be about.

    Anyway, one more thing to think (and stress) about, hehe. :D
    Dana

  49. Again a very useful article…. thanks Neil Sir.

  50. Again a brilliant post with great clarity. One suggestion though :-) is it possible to set it up to open up a new window when we click on a link on your site?

  51. What’s the difference between blogs and content sites? They seem to be the same.

  52. Hello Neil!

    First of all, thank you for this educational post. I just have one question. How important is it to decrease the bounce rate on a sertain page for good rankings in Google?

  53. Really nice article. Yeah making your site user friendly, optimizing for both desktop and mobile and having a high quality content targeted for right customer decrease the bounce rate.

  54. It seems Panda 4.0 has hit a lot of design sites that had a high bounce rate so we are looking to implement things such as less ads above the fold, more content in the sidebar and having all links open in new tabs.

    A question about the infographic though – whats the difference between a blog and a content site?

  55. Hans Kuijpers :

    Hi Neil,

    nice article. Thank you for the examples. I will read the reference links too.

    One minor thing… on the top of the infographic you suggest that visitors bounce because pleople didn’t find what they are looking for or it’s too dificult to find.
    I would like to add one other suggestion: People find exactly what they were looking for. Why should they stay longer on that website?

  56. It is not my first time to go to see this web page, i am browsing this website dailly and take
    pleasant information from here daily.

  57. I have been reading your blogs How to Decrease Your Bounce Rate and they are pretty useful for me to learn something new and intresting. And You can also visit our web also all hyips monitor.

  58. Thank you for your suggestion. The level of my blog bounce rate ranges between 60-80% it is not good, especially lately tended to 77% awful. I’ll try to change my content, especially when making a list so as not to seem boring. Yes, thanks Neil ….

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