Have you ever wondered what type of content you should be creating for Twitter? Whether it is blog posts, quotes, memes, there has to be a content type that helps your traffic and branding more than other types of content, right?
I actually had the same question, which is why I decided to analyze 1,000 Twitter users and 398,582 tweets to see if I could figure out what type of content gets shared the most.
What I learned is that all content types are not created equal. Some get shared more than others…
Here’s how each content type stacks up against the rest.
Images perform better than videos
Users on Twitter tweet images 361% more than they tweet videos.
Even more interesting is to look at the number of favorites and retweets. Images tend to get 128% more retweets than videos, but videos get favorited 49% more than images.
From a branding standpoint, it’s easier and quicker to make images, so I recommend that you focus your time on image creation over videos.
The other thing that I learned when analyzing images is that 62% were humor-based, while 38% were other types.
If you want to maximize your branding efforts, you’ll have to come up with creative ways to infuse your corporate brand with humor. For example, this would be a great image to share potentially on Twitter if your company was KitKat:
On the flip side, if KitKat just shared an image of someone eating its candy bar, that tweet wouldn’t do well.
Text performs better than images
Who would have thought that text performed better than images? Ninety-three percent of all the tweets we analyzed were text-based. In other words, they didn’t contain any images or videos.
What was even more interesting is that 65% of those text-based tweets contained a link. The link part is important because not only does that mean you can drive traffic back to your site, but it also means that tweets with links get retweeted 86% more often. Plus, if you can keep the tweet under 100 characters, you’ll also get 17% more engagement.
Although this may seem obvious, the best way to drive traffic to your website is to tweet with a link.
Focus on list-based or how-to type of content
When we were diving into the text-based tweets, we found something interesting.
We assumed that people loved reading personal tweets such as how someone’s day was going or what that person was eating for dinner. Interestingly enough, those tweets had the least number of favorites or retweets.
But what did extremely well from a retweet perspective were tweets that linked to how-to or list-based articles. On average, they received 3 times more retweets than any other type of text-based content.
If you want to tweet about something personal, tweet about luxury lifestyle because those tweets did the best. In other words, if you were to tweet about a fancy car, watch, home, or a yacht, you would get more favorites than if you were to tweet about what you ate for dinner. You still won’t get a ton of retweets compared to tweeting a how-to article, but you will get a lot of favorites.
Quotes outperform questions
When analyzing the tweets, we found that quotes tended to get 847% more retweets than questions. And although that percentage may seem big, it’s not that surprising.
What was surprising was that users who tweeted quotes had 43% more followers.
On the flip side, questions contained more replies than quotes. In general, questions had 1,050% more replies. So, if you want to create a conversation with your followers, consider asking them a question.
If you want to brand yourself through the use of quotes, you can always create image-based ones like the one below.
Through image-based quotes, not only will you get the retweets, but you will also increase the number of people who start seeing your corporate logo.
Twitter users aren’t big fans of memes
Compared to Facebook, there aren’t as many memes that get passed around on Twitter. And they make up the smallest percentage of tweets.
If you want to generate traffic or increase your branding, you should consider staying away from memes. As a business, it doesn’t make sense for you to focus your marketing efforts on memes because even if the meme does well, the quality of traffic it produces is so poor that you won’t see many conversions.
If you are trying to get the most traffic from Twitter, consider creating how-to or list-based content on your site. Then push it out on Twitter, and have your friends, co-workers, and family members do the same.
If you want to maximize your branding, the simplest thing you can do is create image-based quotes with your corporate logo, and then push them out on Twitter.
So, in what other ways can you generate traffic from Twitter?