The Definitive Guide to Growth Hacking

the definitive guide to growth hacking

SEO, content marketing and link building are all popular forms of marketing that you are already leveraging. But do you know what’s really powerful that you aren’t leveraging yet?

It’s growth hacking!

If you aren’t familiar with growth hacking and how you can leverage it, don’t worry. I just wrote a 30,000 word guide on it with the help of Bronson Taylor from Growth Hacker TV.

Not only will we teach you what a growth hacker is, we will also teach you how to grow your product and business through growth hacking. Here’s what you are going to learn:

  • Introduction – an overview on what you are going to learn.
  • Chapter 1: What is growth hacking – a growth hacker is not a replacement for a marketer. A growth hacker is not better than a marketer. A growth hacker is just different than a marketer. This chapter will teach you exactly what a growth hacker is.
  • Chapter 2: The profile of a growth hacker – as this new world of growth hacking comes to prominence and jobs begin to open up, individuals who are enticed by the possibility will wonder if they have what it takes to be a growth hacker. If you are wondering what a growth hacker looks like, you’ll learn it here.
  • Chapter 3: The growth hacking process – before we dive into the specific tactics at a growth hacker’s disposal, it will be helpful to talk first about the process of a growth hacker. Before you get started, make sure you read this chapter so you can get the process down.
  • Chapter 4: The growth hacker funnel – if you’ve ever put oil in a car, then you know what a funnel is. A funnel has a wide opening at the top, and as oil runs down it (sticking with our car analogy), the opening becomes smaller and smaller until the oil reaches the engine, which is the ultimate goal. And just like car funnels, your website can have one as well. We’ll teach you all about it here and how to fine-tune your funnel.
  • Chapter 5: Pull tactics for getting visitors – in this chapter you are going to learn how you can drive more visitors to your website through tactics like infographics, guest posts, ebooks and even podcasts. These tactics are necessary to know because without them you won’t be able to grow your business.
  • Chapter 6: Push tactics for getting visitors – similarly to pull tactics, we are going to teach you tactics like ads, affiliate marketing and even promo swaps in this chapter.
  • Chapter 7: Product tactics for getting visitors – you don’t have to leverage just inbound marketing channels to grow your business. You can also leverage your product. From social sharing to network invitations, we’ll cover every product tactic you can use.
  • Chapter 8: How to activate members – having more visitors to your site isn’t enough. A visitor is just a visitor. You need them to start taking action and using your product. You’ll learn how to do that in this chapter.
  • Chapter 9: How to retain users – getting visitors to sign up to your product doesn’t get you out of the woods. You need these users to do specific actions within your product to get them hooked and help you grow it.
  • Chapter 10: Tools and terminology – there are a lot of tools that can help you throughout the growth hacking process. But without understanding the concepts of growth hacking, the tools will be useless.

Click here to read The Definitive Guide to Growth Hacking.

Conclusion

My hope is that you like The Definitive Guide to Growth Hacking. I know growth hacking isn’t mainstream yet, but it can really help you grow your business.

As time goes on, I’ll try to keep the guide updated with the latest and greatest tactics. If you see anything that needs to be fixed, feel free to leave a comment below.

P.S. Don’t forget to tweet about The Definitive Guide to Growth Hacking.

P.P.S. You would be doing me a HUGE FAVOR by reading The Definitive Guide to Growth Hacking, sharing it via Twitter and Facebook, and by leaving me a comment to let me know what you think.

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Comments

  1. hey Neil

    I’m breathless…

    You’re making resource posts the standard of blogging… all these newcomers will find super hard to compete with you guys…

    I wonder how blogging will look like in 2014… and what kind of content you’re cooking up for the coming months…

    It is a big surprise, is it? :)

  2. Neil, WOW. Massive value here. I took a few minutes to skim through a bit but think I’ll need to set aside some time to dive into this in detail. Great stuff. It’s going on the top of my reading list.

  3. If Quicksprout was around 10 years ago, I would have skipped college and just studied this blog.

  4. Thanks Neil, now I’m not going to get any work done today =[

  5. It looks like a screenshot is missing from chapter one

    ” He understands what is new about internet products. Just look at the growth scheme in this screenshot:”

    So far so good though and look forward to finishing!

  6. neil, this is first time, i am heard these growth hacking. Just started, to read one by one. Thanks for sharing.

  7. Wow Neil… don’t have much time to read it deeply right now but looks fantastic ans so valuabe! You’re pushing and pushing the standard of high quality blogging and inspiring many of us to do businees the right way. Keep rocking it man, you’re gonna be legendary (even more). Thanks!

    PS: I read the books I asked you about in your AMA and I’m so glad you recommended them. Thanks so much again!

    • Manu, thanks for the kind words. I don’t think I could be as successful without the readers I have. You guys always leave great feedback and drive a purposeful conversation. Thanks for reading and let me know if you have any questions or feedback :)

  8. Thanks Neil, I have been following your blog from few months and all of your content really helped me in understanding the SEO, content marketing etc. Does the pdf copy of this content is available? Thanks

  9. Hey Neil,

    Thanks so much for this! It’s really amazing.

    Is there a way to download the PDF (similar to your SEO guides)? I would love to have this on file.

    Thanks!

  10. Just book marked this so I can read it about 10 more times. Thanks Neil :)

    This is very encouraging content

  11. OHHHH OH MY!! It might not be mainstream but it is in my stream:)

    Thank you!

    • Lenny, glad I could reach you. Thanks for reading and let me know if you have any questions :)

      • Sure I have :)

        Referring to the example of AirBnB and Craiglist, specifically talking exploits or unthinkable ways,whats your advice on anticipating consequences? I was once banned from a product and I swear I was not doing illegal stuff (that I knew of!)

        You own serious businesses so you prob proceed with more caution than startups or is there a lot of lawsuits behind the scenes in business related to this?

        Thanks

  12. Its really awesome guide where we can improve our skills..
    You are really inspired me a lot :-)

  13. A W E S O M E N E I L ! !

    Once again, you have created a fantastic and highly useful guide. In just the first 2 chapters I learned several things I had never considered or thought about.

    This came at the perfect time, since I am trying to launch an educational game to improve number skills for children, youth and adults, as a way to improve education and learning nationwide – and beyond. Right now I am giving this game away for free (also free shipping) as a way to help schools and families. It’s my own way of growth hacking, but with a physical product.

    Your guide is giving me plenty of new ideas to consider. Thanks again for taking the time to write it.

  14. Neil this is incredible! I purchased your Traffic system on Friday and this is just as valuable. The timing is perfect in relation to where our startup is at too. Yet another bible you have created!!
    Thank you!

    • Luke, really glad that I could help. I think these strategies will prove useful for your startup. Let me know if you have any questions or need any help along the way!

  15. p.s. Looking forward to scheduling my 30 minute call with you :)

  16. Neil – I remember you saying that long content, like your guides, rank better in Google. I see you always break these guides into multiple pages. I’m about to post a long guide. Is there any benefit to breaking it apart on different pages like you do or is it better to have it on 1 page?

    • I just break them into multiple pages so it is easier for you to read. One page that is 30,000 words would be a bit too long and not that user friendly.

      It can also help with load time, which helps boost search engine traffic, by breaking it into multiple pages too.

  17. Nikolas Nikolaou :

    I think that growth hackers are the new inbound marketers or the new content-social based seo’s of today. By creating something appealing in you or your clients industry , something overlooked by others, something in a simple yet unique prospective gathers you links and mentions like you would never imagine. Innovating in your industry is the only way to move forward for a better and bigger online presence. You can actually innovate with $0 investment if you have the brains and a will to learn.

    • Nikolas, great points. I think growth hackers are those individuals who place a steep value on learning things on their own. They really focus on combining all the latest trends into a concise marketing strategy that really lifts the bottom line. Thanks for reading and let me know if you have any questions :)

  18. Great stuff Neil! I paid money for a growth hacking course about 2 months ago and now you just gave it to everyone for free.

    Not bitter just happy that people get huge value here, including me. I tell people about your blog reluctantly as I like to think its my little secret. But obviously word is getting out!

    • Mark, thanks for the kind words. I think all information should be free so it’s vital that I provide all the information I have to my readers. I think you will find great value in the guide. Let me know if you have any questions or feedback!

  19. Hey Neil,

    I’m completely blown away. I’d actually never heard of the term “growth hacking” before seeing this post, but I’ve gotta say, it’s combining the best of everything(SEO, SEM, Social, Content, Optimization) and giving it laser-sharp focus.

    And at the rate you are churning out definitive guides, I won’t be surprised to see you write “The Definitive Guide To Creating Definitive Guides” one day!

    • Shabbir, glad you are enjoying the guide. I think creating the guide was essential because it combined a lot of disciplines into one. Let me know if you have any questions or feedback regarding the guide. Maybe one day I’ll make a guide to making guides as you mentioned :)

  20. Wheres the coffee? I’ll be up all night reading this. I’ll hold you personally responsible for being cranky tomorrow.

  21. Absolutely amazing Neil

    This sets a new standard for blogging,

    Thank you.

  22. This is really, really thorough and interesting stuff. I was unfamiliar with the term/subject and it’s awesome stuff. Thanks, Neil. Makes me realize HOW start ups need to be treated differently than established companies.

    • Michael, great point. I think startups really need to focus on the overall picture. Doing a bunch of the small things can really add up to increased traffic and conversions!

  23. Thanks so much ! Thought that I already knew a lot, but when reading your manuals I see there is so much more to learn.

  24. Neil, I love your blog and content but this one was disappointing. It seems like a general marketing guide with growth hacking plugged in as a buzz word.

    I was expecting a guide full of creative ideas and examples to jumpstart your startup rather than a list of marketing tactics and how to use them.

    Loved the SEO and Content guides though. Lot more meat and hidden gems in those.

  25. Mr Patel, you are my hero! Yours is the only blog I actually read each and every week. Thank you for your generous and insightful posts.

  26. Neil, I’m excited to take a look at this guide. Knowing the quality of your content, I can recommend it to others even without reading it first.

  27. AHH, YEAH!!!!
    I am so suprised to see this guide!!!
    I am elated :D!!!!!!!!

  28. Absolutely unmatchable and out of the Box Neil…
    Brilliantly layout !!!
    This while new knowledge to grasp and make best out of it.

    Good Luck for keep doing it..

    • Swarn, glad you found it helpful. I really took some time creating this one. I wanted the design elements to really pop. Glad you noticed and thanks for reading!

  29. Hey Neil,

    The term Growth Hacker wasn’t familiar to me, however I’ve recently been working on how I can accelerate my signups. I’m impressed by the content you provide (for free no less!), thanks so much.

    Regards,

    Tony

    • Tony, it’s a relatively new field of marketing. It combines a number of proven tactics to push the needle and really get traffic and visitors to sites. Thanks for reading and please let me know if you have any questions or feedback :)

  30. Hey Neil,

    I spotted a little typo and wanted to pass it along to help out:

    Chapter 9, retention tactic #3 on Email, first sentence is missing the word “time”.

    Yes, I have read your entire Guide. Keep up the excellent work!

    Richard

    • Richard, thanks for the heads up. I will have to get it corrected. Glad you are finding the guide helpful. Please let me know if you have any questions or feedback :)

  31. Awesome content. Makes me feel overwhelmed with what I have to do across my sites!

    I’ve read your other 3 guides, Neil. The graphics you have in all four really complement the content and add value. Curious who does your guide designs so I can get them to do mine :P

  32. Thank you Neil, it‘s a wonderful thing.

  33. Hey Neil,

    This is really amazing. Can you also help me getting some ideas how to increase the website traffic and more no of visitors?

    You reply is awaited on usmans@iwavesystems.com or in the comments.

    Thanks.
    Syed Usman Haniel

  34. I read your guide it is awesome. Congratulation Neil . You spent lot of time and effort to make this wonderful guide ,that helps lot of people especially the one who new to the field . I am a fan of quicksprout which gives new information every day

    • Helen, glad I could help you out. I think people need all the resources available to make informed and great decisions. Let me know if you need any help or have any questions :)

  35. Hi Neil, I really enjoy reading your guides, there great! I cant seem to find a way of downloading the guide as I want print it out and read, to save my eyes from more hours in front of a screen.

    Cheers Gio

  36. Again, thank you so much for a great guide!

  37. Hey Neil

    I’m with everyone on this, this goes light years above and beyond what a reasonable person could expect from a blog.

    I have to say I nearly always learn something from your posts and I consider myself to be quite knowledgeable in the area of online marketing/SEO and growth strategies.

    I cannot wait for your videos and let me know if there is anything I can do to help.

    You embody what Jay Abraham calls the strategy of pre eminence – basically the continual support and guidance of your clients and the refusal to provide them with anything but the absolute best outcome, and you do it without asking for a cent.

    Someone needs to write an article about you as a master class in blogging, business and customer service. I am volunteering for this role :P

    But seriously I subscribe to many blogging and marketing websites and nothing comes close. I also have to say that you make the rest of us look bad :P

    Paul

    • Paul, thank you for the kind words. I have to say, your comment made my day. Thanks for noticing everything I do. :)

      • Its easy to notice as it always provides incredible value.

        In my opinion, what makes you the best online marketer in the world is the fact the the quality of your content only increases as time goes on.

        You already have incredible success and you basically retire or focus on your other business but you don’t you go out and there and work harder to bring in the best information on the Internet – for FREE.

        I think I speak on behalf of everyone here when I say thank you for all the work.

  38. maddy perumal :

    Awesome post..quicksprout is the best university i attended ever

  39. I read your guide, its so useful.

  40. The guide was very useful. Thanks for the share. Keep posting. Awaiting for your next release.

  41. Wow… This is a gold mine. Thanks Neil

  42. In your opinion what would you say is fundamentally different to ‘growth hacking’ and ‘lean startup’. I noticed that learn startup lends itself to growth hacking almost as part of intention to grow a site. Almost like a given to newer online start ups

    • Lean startup is about creating a product that your customers want. Growth hacking is modifying your product so that you can grow faster.

      Yes, they are both product related, but there are different in many ways. Both philosophies are great though.

  43. Neil, so much awesome info here, thanks for sharing. I think I have nearly all of your blog posts saved in Evernote :)

  44. Wow, you really need to do a post on productivity, how you get the time to do so many things at once.

  45. Woaw. This is exciting and beautifully designed! I second other commenters that a PDF download would be really helpful to retain the integrity of the design. It’s far easier to read in PDF format and mark where you left off (via iBooks) since these types of guides take a few days to read.

  46. Wow this really raises the bar and will be the first resource I point my General Assembly students to for more info (I teach Growth Hacking @ London GA).

    And I definitely agree that ‘growth hacking’ is here to stay and makes too much sense for it to be considered a mere fad.

    • Liam, awesome! I really am honored that you have decided to share this with your class. Please let me know what they think and the questions/feedback they provide. Growth hacking is definitely the new form of multi-channel marketing.

  47. This is wonderful, thank you.

  48. thanx neil for a wonderfull post.

  49. Another awesome guide Neil. Really looking forward to the guide on video content too.

  50. hey Neil, you always comes with beautiful and informative posts. this book is looking quite informative to me and will definitely help others in Growth Hacking.

  51. Wow, Neil. Thanks for taking what I’m positive was an insane amount of time to put this together. I just Tweeted it, and I’m having my whole team read it today (hope the servers don’t go down :) )

    This is a massive interest of Groove’s as we enter a new stage of growth, and we’ll be testing a TON of these hacks. Thank you!

    • Alex, glad you found it helpful. Also, thanks for sharing with your team. Let me know what kind of feedback they give you. I am constantly trying to improve my guides and feedback is always helpful!

  52. Ok Neil, you’re officially insane, but i like it. No love it! I have yet to read another blogger ANYWHERE that delivers the kind of value you do…and for free?!

    Insane.

    You inspire me to work harder for my readers.

  53. Neil, I can’t get over how comprehensive and thoughtful this post is. I read the entire thing and passed it on to our marketing team. Thank you for putting the time and effort into making thousands of people better at accomplishing their goals.

    • Mike, glad you found the post helpful. I really tried to incorporate as many relevant topics as possible. Thanks for sharing with your team, hopefully they find it helpful too :)

  54. Great guide Neil. Love it!

  55. Neil, thanks for guide. Definitely the best!

  56. After reading the entire post, I am really amazed to see you coming with such mammoth information which will definitely help newbies as well as aged marketers to increase traffic many fold on their sites/blogs.

  57. Utmost, thanks with the sort phrases. It’s really a a pair of approach block. My spouse and i discover a lot in the comments anyone men produce. I will be studying brand-new issues everyday.

    to know about mobile flash go <a href="http://mobilepriceratebd.blogspot.com"mobile flash

  58. Neil, this is probably the most comprehensive and complete pack of Growth Hacking wisdom that has ever been put together.
    Highly valuable information + great graphics, you just perfectly growth hacked it!

  59. Hey Neil,
    I inspire from you and start one blog.. It is not much popular but get some traffic and not much earn but I am sure it will give me more $$ in future.

    Thanks for inspiration…

  60. very helpful article Niel found it very useful, thanks for sharing with us!!!

  61. Neil, Thanks a lot for this Guide and all the guides you have made in past, I mean You are a real genius and prove What “Sharing is Caring” Thanks for the Knowledge sharing.

  62. I loved the little image at the top of this post! Its odd, because the blog mentions about not needing design in one of the other posts but yet this one is cleverly designed and put together.

    What plugin is it you use for the share boxes on the left hand side?

  63. Hats of too you Neil :) :) A Great post, I am waiting for Ur a whole section on video content that will blow people away :D as you told in earlier comments.
    Keep it Up

  64. This is so fantastic Neil. I have read the definition and will continue going through the guide. I am getting information overload and may need to slow down:)
    Thanks a lot for sharing this.

  65. Well a Growth Hacker based on this Article is the Mastermind of the whole operation, the one who creates the Network for success.

    Excellent Article I like the part how you explained the Website Funnel.

    Thank you!

    • Joe, glad you found the article helpful. I agree, a growth hacker really focuses on the overall picture and tries to create an amazing multi-channel marketing strategy.

  66. Great job Neil Patel, I will use for my website.

  67. Thank you, Neil. I’ve just discovered this manual and read it all at one breath!

    I must say it’s something I’ve been missing for the last year. Organically, our startup team has been developing these tactics from scratch and they all look very familiar to me, as well as to the crew.

    There are a few thoughts:
    * I would add the LTV/CAC ratio. I’ve heard from several experts in a startup industry that it should be not less than 3. The lower ratio turns out to be not effective for a business, as a business has other costs to cover apart from acquisition. This makes bigger sense if a company has “push” strategies in their priority.
    * I would also split the analysis of the data into daily, weekly and monthly basis. Some metrics are better to track everyday, but some every week and some monthly. It really saves time.
    * Being open minded is the key. “There’s nothing impossible” and “Why not to try” state of mind helps a lot to me.

    Would love to know your opinion on the above points, Neil.

    Again, many thanks for the manual – really worth reading. I will recommend it to everyone I meet on the road :)

  68. Great Article Neil. Some innovative ideas and very informative. Glad I stumbled onto this post and will be looking for other little gems you pass on. Can’t wait to apply them in regard to my site.

  69. Hello Neil,
    thank you very much for your guide, it inspired me to create WarOfMouth website. I’m putting a link to this guide in it for anyone who want to learn growth hacking.
    I’m waiting you to enter the challenge too (at http://bit.ly/18LXW2L) to prove your skills to everybody!

    Best regards,

    Alexander

  70. I think it’s available now. Go here, then on the top right click the PDF symbol, then click the download button:
    http://quicksprout.uberflip.com/i/174558

  71. Wow. Simply amazing information. I don’t think I’m getting much done today, lol. This really opens up a whole new outlook for how to do your online marketing. I am subscribing, thanks for great info!

  72. As a lead blog coordinator, is there a way we can share your info, or do you have an RSS feed url for me to share? This is really good stuff, and I want to make people in my circles aware of your site.

  73. I have just subscribe, can’t wait to get updates from neil

  74. I always look forward to any of your posts as they are all insightful and one can learn few things from them.

    Nice article Neil.

  75. I’m subscribing thanks for the information, will definitely use on my website.

    Kotton

  76. As I newbie myself, after reading this, it kind of intimidates me, but I’ve already started taking action, one step at a time.

    I really hope I can use all this in the near future, thank you very much Neil

    Regards,
    William

  77. Wow, I am sure that the whole internet marketing industry is the future, really informative stuff. Thank you very much

    Guillermo

  78. Neil,

    I have read several of your guides and use your traffic system as well. I just wanted to say great work on this one like the others. You are truly a valuable resource to online marketing!

  79. Wow, one of the few marketing guides on the web that is actually useful for professionals. I haven’y studied everything yet, but probably will do :) Thanks!

  80. I loved this. Do you have any ideas on where I can get more info on the funnell?

  81. Will definitely read that guide on my websites. Thanks for sharing, just subscribed. Andre

  82. Amazing work. Thanks for pulling this all together. I devoured it.

    One question: do you consider email a push or pull tactic. I didn’t see it listed with the 12 pull marketing tactics or mentioned as part of the four ways to push a customer.

    Do you think of it as a tool that can be used to enable push marketing instead of as another pull tactic in and of itself?

    Again, thanks for sharing!

  83. Hey Neil, this stuff is gold, I think this is where people in IM should start, not with Adwords or SEO, but by knowing how to market. Kudos.

  84. When producing material for on the internet promotion and promotion create certain that just before you allow them stage off your screen and out into the large comprehensive planet of report promotion you have sorted their tie, examined their shoes are on the ideal ft and that their footwear match. Buy Twitter Followers UK

  85. This was a chance find. But a golden one… and really insightful. I will be back, Neil. The “What if customer support requests triggered a drip email campaign of hilarious videos from YouTube pertaining to their problem?” is right on the money.

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