It’s growth hacking!
If you aren’t familiar with growth hacking and how you can leverage it, don’t worry. I just wrote a 30,000 word guide on it with the help of Bronson Taylor from Growth Hacker TV.
Not only will we teach you what a growth hacker is, we will also teach you how to grow your product and business through growth hacking. Here’s what you are going to learn:
- Introduction – an overview on what you are going to learn.
- Chapter 1: What is growth hacking – a growth hacker is not a replacement for a marketer. A growth hacker is not better than a marketer. A growth hacker is just different than a marketer. This chapter will teach you exactly what a growth hacker is.
- Chapter 2: The profile of a growth hacker – as this new world of growth hacking comes to prominence and jobs begin to open up, individuals who are enticed by the possibility will wonder if they have what it takes to be a growth hacker. If you are wondering what a growth hacker looks like, you’ll learn it here.
- Chapter 3: The growth hacking process – before we dive into the specific tactics at a growth hacker’s disposal, it will be helpful to talk first about the process of a growth hacker. Before you get started, make sure you read this chapter so you can get the process down.
- Chapter 4: The growth hacker funnel – if you’ve ever put oil in a car, then you know what a funnel is. A funnel has a wide opening at the top, and as oil runs down it (sticking with our car analogy), the opening becomes smaller and smaller until the oil reaches the engine, which is the ultimate goal. And just like car funnels, your website can have one as well. We’ll teach you all about it here and how to fine-tune your funnel.
- Chapter 5: Pull tactics for getting visitors – in this chapter you are going to learn how you can drive more visitors to your website through tactics like infographics, guest posts, ebooks and even podcasts. These tactics are necessary to know because without them you won’t be able to grow your business.
- Chapter 6: Push tactics for getting visitors – similarly to pull tactics, we are going to teach you tactics like ads, affiliate marketing and even promo swaps in this chapter.
- Chapter 7: Product tactics for getting visitors – you don’t have to leverage just inbound marketing channels to grow your business. You can also leverage your product. From social sharing to network invitations, we’ll cover every product tactic you can use.
- Chapter 8: How to activate members – having more visitors to your site isn’t enough. A visitor is just a visitor. You need them to start taking action and using your product. You’ll learn how to do that in this chapter.
- Chapter 9: How to retain users – getting visitors to sign up to your product doesn’t get you out of the woods. You need these users to do specific actions within your product to get them hooked and help you grow it.
- Chapter 10: Tools and terminology – there are a lot of tools that can help you throughout the growth hacking process. But without understanding the concepts of growth hacking, the tools will be useless.
My hope is that you like The Definitive Guide to Growth Hacking. I know growth hacking isn’t mainstream yet, but it can really help you grow your business.
As time goes on, I’ll try to keep the guide updated with the latest and greatest tactics. If you see anything that needs to be fixed, feel free to leave a comment below.
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P.P.S. You would be doing me a HUGE FAVOR by reading The Definitive Guide to Growth Hacking, sharing it via Twitter and Facebook, and by leaving me a comment to let me know what you think.