7 Conversion Lessons Learned From Eye Tracking

eyes

You’ve seen those eye tracking reports before, but have you ever run one? Chances are you haven’t. Although they are costly and time-consuming, you can actually learn a lot from them.

One thing I’ve learned by studying them is that there are a lot of commonalities in how people move their eyes, no matter what website they are on. If you take eye tracking data and apply it to your site, you’ll be able to improve your conversion rate.

Here are 7 things you can learn from eye tracking:

Lesson #1: Be careful how you use people

Those stock photo sites are notorious for having thousands, if not millions, images of people. And there is a good chance that you’ll use a picture of someone on your website. But did you know that using images of people incorrectly can decrease your conversion rate?

sunsilk

If you look at the image above, you’ll notice that the person is looking at you. Because she is looking at you, you are very likely to look back at her, and not the product.

sunsilk eyes

Now, if you look at this version of the Sunsilk ad, you’ll notice that the female in the picture is looking at the product. Nothing really changed in the image, other than her eyes. Eye tracking shows that the direction of the model’s gaze forces you to look more at the product.

The same thing goes for calls to actions. If you are going to use images of people, make sure their eyes are looking at your most important web page element such as forms and call-to-action buttons.

Lesson #2: People love media

From pictures to videos, people love media. If you put media on a page, people are more likely to focus on it compared to the text on the page. Just look at how you used to look at Google search results before they started adding images and videos.

google eye tracking

And here is what happened to your eyes when they added video:

google eye tracking video

And here is what happened to your eyes when they added images of products to their search results:

google eye product

What you should take away from this is that media can be good, but you have to be careful with how you use it. If you are using media to help sell your products or services, that’s great. But if the media is a distraction, then you’ll decrease your conversion rates.

A good example of how to use media are explainer videos. We used one on the Crazy Egg homepage, and it helped increase our monthly revenue by $21,000. This media format works well because the explainer video promotes the usage of Crazy Egg.

Lesson #3: Know your target market

Did you know that women and men look at different things? Let me explain…

women

Stare at the image above for just a minute. Can you guess what men looked at versus what women looked at? If you look at the image below, you’ll notice that men looked at the chest area more than women.

women men

That may seem obvious to you, but if you look at the image below, you’ll notice that women focused their eyes on the ring finger.

women ring

The purpose of this eye tracking lesson is to help you understand that women look at images and web pages differently than men. Although it would be very difficult to detect if your visitor is a man or woman, you might be able to focus your conversion optimization efforts towards one gender.

For example, Timothy Sykes knows that 98% of his customers are men. So, he focuses all of his conversion optimization and marketing tactics around men.

Now, granted, your customer profile is probably not as skewed to the male or female audience like Tim’s is, but even if 70% or more of your customers are skewed to one gender, you can potentially boost your revenue by focusing all of your conversion efforts on that one gender.

If you are unsure of the overall demographics of your visitors, you can use Survey Monkey or Qualaroo to figure out if your visitors are male or female.

Lesson #4: Simplicity is the ultimate sophistication

Where you place your text, images, products and even call-to-action buttons matters. We went over how images of people’s eyes can affect where you look, but simplifying things can help too.

prada

If you look at the image above, you’ll notice that your eyes focus on the person’s nose, the phone and the Prada logo. The photographer created a natural viewing flow by keeping the photo simple.

You can do the same with your design to boost your conversion rates. Removing unnecessary elements or text on your web page and reducing how many different colors you use within your design will make it easier to control what people do.

Lesson #5: People read left to right

Did you know that people stay on web pages only for 10 to 20 seconds before they leave? Based on the fact that most people can read 250 words a minute, an average person reads 40 to 80 words before they leave a page.

The average web user also spends 69% of their time looking at the left side of a web page, which means that your most important elements need to be placed on the left-hand side of a web page.

left side

Your most important message should be at the top of your web page and, ideally, on the left side. I know this sounds like common sense, but there are way too many sites out there that forget to put important elements like call-to-action buttons or even form fields higher on the web page towards the left side.

You’ll have to test what works best for you, but placing important elements on the left side and limiting the amount of text you use will give you a good start.

Lesson #6: Faces matter

You know eye placement affects what you look at, but did you know that body positioning can make even a bigger impact than eye movement?

Just look at the images below:

baby

baby product

As you can see, the strategic placement of the baby face, the product description and the image on the page draws your attention to the product. If you are considering using images of people on your landing pages, don’t just have them look at your product or service, have their whole body face it. Heck, if you can get them to point their finger to your call to action, that may help boost your conversion rate even more.

Again, you’ll have to test this out, but the initial results that I’ve seen tend to work well. KimberlySnyder.net recently did an A/B test of their homepage in which they used an image of a person that faced a call to action button.

kim snyder

The results were a 13% increase in conversions.

Lesson #7: People love handwritten notes

Do you remember writing and drawing notes as a kid? You know, hand-drawn messages like these:

hand drawn

Believe it or not, when people read these doodles or messages, it causes them to look at whatever you want them to look at. You just have to make sure to include hand-drawn arrows in your message.

hand drawn

Just look at this live site for a moment. Once you do, it will make sense why people are focusing their eyes on the top left in the image above. It’s because the hand-drawn message told them to.

Whether you like hand-drawn messages from a design perspective or not, you should consider testing them out. If you don’t think they are effective, just go back to your childhood days when your friends passed you hand-written notes in class. Chances are you were intrigued and highly engaged when you read the hand-written message.

Conclusion

No matter what changes you make to your website, you should try to A/B test them to make sure they improve your conversion rates. Copying examples above without testing them is a bad idea… just because something worked for someone else doesn’t mean it will work for you.

If you can’t afford to do eye tracking on your site, you can try leveraging heatmaps, which produce similar results at a much lower cost. By using heatmaps or eye tracking tests on a regular basis, you should be able to come up with ideas that will help you boost your conversion rate.

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Comments

  1. Good study, I learned something about Conversion.

    • Vivek, glad I could help :)

    • OK, but what will you do with the learned info?

      How do you plan to implement the advice herein, and more importantly, would you share your results with us?

      Neil, do you run interviews with other clients/readers of yours where they get to share how your insights helped them increase conversion/whatever?

      It’d be an interesting post to read :)

    • Great market research! Thank you. I’ll be sure to get the right images for my websites.

  2. very knowledgeable post

  3. Hey,

    Conversion rate always matter great for me. I alway’s try to Focus on increasing conversion rate.
    I alway’s look for and apply some stategies to increase my Conversion rate.
    Btw after reading your post . i think that theres lots more to increase conversion rate.
    Thank’s for awesomest post Looking Forward to play with various lessons you shared in the post….

  4. Great Post Niel…Really imaginary..Wow Post

  5. Neil great article! This is so on-point and I will definitely be making some changes to my site :P

  6. Wow, just all points are good but I like your that point men and women look at different things.

    Thanks @Neil

  7. A really great post. Especially I liked the Lesson 3 :) I haven’t never thought about faces on the screen how important they are or how distracting they could be. Very useful stuff!

    • Zac, glad you enjoyed the post :)

    • Zac, good point!

      Neil, regarding faces… did you use to enable Avatar profiles on your blog, or plan to do so in the near future?

      It’d be nice to see how your visitors and readers look like, and at the same time, it’ll help increase the click-troughs to their “web site”

      What do you say?

  8. Neil,
    Absolutely mind blowing analysis and tremendous value addition today through this post. I learnt more about eye tracking through this blog post than I ever thought I need to know. Wow! You are so AWESOME!
    Thank you for sharing analysis such as this and your experience. You are making a difference!
    Regards,
    Kumar

  9. Heatmaps are definitely the way to go for websites. You can get way more data from YOUR audience which is way more important than data from random people taking these eye tracking tests.

    The eye tracking tests pay random people to look at something. The cost for this adds up so usually the data pool is small.

    A professor at Carnegie Mellon revealed an 88% correlation between mouse and eye movement. This means you can use heat maps and user recording of YOUR visitors. Not only will the data pool be much larger, it is from your visitors who are the exact audience you should be optimizing for.

    Even if you have the money, don’t waste it on eye tracking for your website. Let the huge companies do these tests and learn from their data like we have here.

    It is interesting to see where the model looks or how the body is positioned help direct people’s attention. I will definitely be trying some of this for my clients.

    Thanks, Neil.

    • Joe, very helpful insights. I like the information you provide about the Mellon study. I think eye tracking can be a useful indicator of people’s interest and there is much to be learned in this field.

    • hey Joe

      good points!

      I always knew that eye tracking tests paying random people to inspect your site is something not that serious/worth spending money on… it’s like cold calling compared with 2-step advertising…

      cheers!

  10. Thanks for this post. I didn’t know much about the practical benefits of eye tracking and this was an amazing overview with some solid a-ha’s.

    I run a small business and this is one of my favorite blogs. Always great content.

  11. Hey Nil! I don’t have the website. I used to write for empowernetwork, the reason is I am a new bee for blogging industry. But I was in retail store for twelve years and I love marketing on the floor displays. the colors and eye attraction if you have something valuable for marketing in retail industry would you please give my insights I would really appreciate it and I am thinking of joining your course. For this blog you send me is opening a secret of internet’s hidden gems! Thank you and God bless you and your family and members in your organization.

    • Rahul,
      Thanks for reading through the post. Appreciate the kind words. I would suggest signing up as you will see a lot of tips and tricks for marketing your brand.

  12. I find the information about 69% of people spending time looking at the left part of a website. I’ve heard something similar before, and because of it, I’ve considered switching things up a bit on my website. We’re all pretty accustomed to the content on the left, with a sidebar on the right.

    I’m not sure how to do A-B testing to see if my conversions for, say, a newsletter signup in a right sidebar versus left would do. But it does give me some things to think about.

    • You should try testing it out through Optimizely, which should be able to let you do that. You may need to get help from a developer, but you should be able to track that.

  13. Great post! However, since I sell clothes and the models are wearing them I wonder if I should have them look away. Or perhaps I can try the no face approach…

  14. Exellent topic, i can learn so much about your share, thank Neil

  15. Hi Neil,

    Can you share some online sites that can generate handwritten / doodles easily?

    Thank you.

    • I don’t know of any. But your designer should be able to create them in photoshop pretty easily.

    • I saw a site months ago selling a membership with doodlers, and they’re selling hundreds of them cheap

      You may want to do a Google search on this, and let us know if you find something. They were including cartoons and other eye-catching “conversion boosting” elements for any site that needs better results..

  16. Qamar mahmood :

    Thank you for this new one informative post I learned something about Conversion.but it is much more informative. and i think every one must be stop at lesson # 3. because that is make more attraction in to understand your point.

    • Qamar, thanks for reading, glad you found it helpful. I’ve heard a lot of positive reviews about lesson 3, so you’re right on point. Let me know how it all works out for you :)

  17. That’s an awesome post. I have already tried hand written notes on the top on Email subscription box and results were awesome.
    Will try other things also. Thanks.

  18. Cool tips and loved how our eyes move towards where the models look at. And also the center are of the women which we really spend more time as men. I think for Jewelry manufactures it’s the best way of getting attention from men and even form women.

    Never really thought about Hand written content placed on the websites, but it seems a very cool call to action methods which we will be trying on our new websites.

    • Fernando, glad you found the tips helpful. You really have to look at your target audience and plan accordingly. I think the example with handwritten content is the most compelling because it distinguishes between different types of text. You’ll see it used in all types of print and online advertising. Let me know how your new websites do with the updates :)

  19. Really awesome info! Thanks for sharing

  20. Awesome now increase page views by reading human psychology. i would like to share one of my experience with one of your point . i use a entertainment blog where i placed my popular posts and recent posts in the right sidebar then according to Google analytics i got loss of more than 1500 page views and as soon as i changed it to left sidebar it again started increasing . So you are exactly right. It does affect. And now i am going to do it in my current blog too. And yes with effective use of images as you explained.Thank you Neil Sir.

    • Rohan, thanks for sharing this story. I definitely like hearing success stories. People eyes naturally read from left to right so you definitely want to make sure that once they are done reading an article the last thing they see is another popular post. Let me know how it works out for your other blog, would love to hear another success story !

    • If you guys have AdSense sites, and receive at least 100 unique visitors a day, you could see overnight results by changing the ads from right to left side

      However, for some reasons, not every time this approach boosts conversion, so you have to always split test, that’s why I love Neil’s blog and his method of increasing conversion, as he doesn’t just give an all-in-one-solution and his insights often show the importance of multi-variate split testing…

  21. Nice post Neil. While it’s not the scope of the article I would add nonetheless that to be sure to make your A/B test pages different enough to produce significant results one way or the other. There is nothing worse than running a test that doesn’t give conclusive results. This is especially true for sites with low traffic numbers. Test big until you find something that works and then fine tune conversion rates.

    • Dustin, thanks for reading. You bring up some great points. Your first point is great, you want the pages to be unique enough to make some distinctions when testing. As for your point about traffic it’s spent on! You want to have a big enough data set to provide statistically significant numbers. Often times people will a/b test with very little data and fail to realize they’ve wasted their time.

  22. Awesome post. Thanks, Neil. I definitely will try to make A/B tests on my sites to increase conversion. I like the tricks with images/faces most of all. Dude, you rock!

  23. What is your opinion about blogs? Prefer the sidebar on the left or right?

  24. Extremely knowledgeable and intriguing. Highlights some striking aspects of human psyche when it comes to visual elements. Will definitely leverage the learnt insights in this posts in my startup productions :)

  25. Hi Neil,

    As usual you’ve published a very thorough blog post.I found the information deep and deserve some experimentation on my part.
    I would like to know how you do the A/B testing if you don’t mind me asking. It’s obviously the key to find out what works and what doesn’t .
    I’d appreciate your guidance in that matter.

    Thanks!

    • My process is to find objections users may have through Qualaroo. I then take those objections and try to answer them through copy. I then use a solution like Optimizly to A/B the control versus the new version.

      • That’s interesting… would love to hear more on it…

        So you use Qualaroo before you actually split test your results on the same site?

        How many visitors do you get per day before starting to split test?

        And what tracking solution do you recommend besides Clicky/Google?

        • Yes, I use Qualaroo for data before I start testing. It helps me come up with potential objections and ideas for tests.

          Don’t look at visitor count, look at conversions. If you have more than 100 or 200 in a month then you can start testing.

          Google Analytics should be enough to start as it is for free. Try Optimizely for A/B testing.

  26. HAHAHAHA….

    Man I jus love your posts! How do you come up with this stuff.

    I like man vs. women example.

    Few things I was aware of is that images of people make you look in direction where they look, and also I know for my self that I like to click pictures in search results.

    Nice Job.

    James

    • James, just through my experiences marketing my own sites :)

      That is a great point, when the image is looking in a certain direction it’s hard to not also look in the same direction. Thanks for reading :)

  27. Will definitely try out the body positioning tip on a landing page in the near future. Thanks another great post Neil.

  28. Awesome post as always. Im currently on a project redesigning our company’s website and this post helped me a lot. It’s a good thing I got a Crazy Egg account to apply eye/heatmap tracking. =)

    Youre awesome, I hope I can convince my boss to get you in our marketing.

    • Louie, glad you enjoyed the post. I believe these tips will really help with the redesign process & it’s great you have Crazyegg as an aid. Please let me know if you need any help or having any questions :)

  29. If lesson #1 tell us anything is that you should change that Michael Arrington photo on your right sidebar. :D

  30. Neil, you talked about images for most of the time, what about videos.. I would love to see some kind of case study about videos and how people behave for videos.

  31. Niel, any recommendations on services that can run the eye tracking software in front of a sample of users?

    • I don’t have any recommendations. You may have to hire a firm that specializes in it because the equipment is really expensive. Easily in the thousands of dollars.

  32. Wow! Great post. I really like how you laid it all out.

    Thanks for Sharing.

  33. ramandeep singh :

    Its very effecting & interesting post…
    THANKS

  34. maddy perumal :

    Wow..A million dollar post..Very interesting and useful..

  35. interesting and nice post.. :)

  36. I have got to say you have written one great article.Each and every time you post such unique content that is not often found on the internet and i really liked the idea about adding handwritten notes to focus their eyes in a special place , i will surely be using it.Thanks for the post Neil.

    • Hazma, glad you enjoyed the content. Handwritten content really personalizes the whole experience and is distinguishable from text, that is why it used to attract a user’s eyes.

  37. great post neil..very informative and helpful for us amateurs..in lesson #5, you say “your most important elements need to be placed on the left-hand side of a web page.” but on your website testimonials, lead form etc are all placed on the right side..??

    • Yes you are correct, but for me on Quick Sprout content is my most important element. Conversions are a secondary thing that I aim for, but I want readers to focus on content.

  38. Hi Neil,
    I do believe you used to have a search option on this site.
    Has it been removed or am I missing something?
    You are a Guru :)

    • I have removed it because no one was using it. It was a custom search box with relevant results, versus the default WordPress search box. But I removed it because not even a tenth of a percent of my visitors were using it.

  39. Interesting article. Most folks already understand the impact of placement on conversions. we’ve all bump into placement heatmaps at some stage but adjusting the brightness level distinction of a product is unaccustomed Maine and that i am shocked with its impact.

    • I’ve never thought about adjusting the brightness of a product. It’s kind of like changing the color of a call to action button.

      None-the-less, it’s a good idea that I should try out. Thanks for the suggestion.

  40. It’s interesting to see what people really pay attention to in such a visual way, and even more interesting how we can influence it. The Prada image in lesson 4 is very clever.

    Thank you for sharing!

    • Helen, it definitely is an interesting finding. Removing how many different colors you use within your design really allows the eyes to focus on some core marketing elements.

  41. Nice article.

    Now i really god some ideas for working on my webshop :-)

  42. Really interesting stuff. These are definitely things that you don’t think about when adding pictures to your website. Will look further into eye tracking data and hopefully find even more useful results. Thanks, Neil!

    • Michael, people often overlook some basic elements. Let me know how it works for you. Feel free to comment with links to your updates so I can check them out :)

  43. Again, we come to some basic marketing principles such as authority and social proof. If the person is looking at something we also look at it. A hand written note is like a recommendation of an authority, so we pay attention.

    And yeah, I should try crazyegg.com very soon :)

  44. nice article as usual, thanks buddy

    JC

  45. Its really a great information.I loved it.We love to read these kind of research oriented posts .Hoping to see many more posts like this.Thanks Neil.

  46. Great post Neil! My favorite posts are about CRO, simply loving them!

    Luka

  47. I love these type of articles! I’m always interested where my eyes go. And guilty I did look at the girls chest, I mean come on, they are right in your face.

    I’ll have to rethink how I set things up, thanks for the read.

  48. Thanks for sharing these great insights from your experience.For a person like me it’s a game changer.Human psychology is a mastermind of Marketing.What is Branding and Marketing for you?

    • Aditya, glad I could help. I agree marketing is all about psychology and understanding the user’s core needs. I feel like marketing is many things for me. Psychology, Finance, Economics & Science all come to mind when I think of a sound strategy and the required tools.

  49. Usually for men, put a hot girl and they take attention.

  50. I cannot believe the difference it makes when the person in the photo is looking at the product! Very useful information.
    Also I’m currently reading one of your advanced guides on SEO. Invaluable resource!

    • Aliaksandra, it’s very interesting. I realized this not too long ago and was fascinated with the results. Let me know if you have any questions about my advanced guides :)

  51. Steve Bracken :

    Very astute and attentive to the details that create success in ads.
    As always “the devil is in the details”.

  52. Damn Neil. It seems like just when I start to know what to expect from your blog you bring out a home run hitter like this.

    Great insights, great data, great post – Keep it coming.

  53. Great Neil as always. The secret of this post is that we can use it on the real estate and see what people thinks on us or on our products and also Increase sales by knowing what catch eye of women and eyes of men :)

    Thank you

    Mouad from 2GetSmartIncome

    • Mouad, great points. You can literally use this on any e-commerce of service platform. It allows us to see what people are interested in, in a very Visual way!

  54. Hey Neil

    Very interesting article indeed. I wonder though, you mention that, because people tend to read left-to-right, one should focus on placing the important stuff on the left side of the page. How come you’ve got your CTA advertisement on the right side, in this post?

    Take care

    -Mads

    • My goal is to have you focus on content, which is why everything is on the right side of the content. With most blogs they focus on content which is why their sidebar is on the right side.

  55. Hey Neil, given #1, curious why the sidebar ad of Mike Arrington is looking at me instead of the copy. I’m assuming its a high-performing ad, given that its been there for a long time. No disrespect, just genuinely curious :)

    -AP

  56. This is really a very detailed study explained in a very new dimension. Will try few methods to have a good conversion rates. Thanks for this post Neil

  57. Great post indeed, learned a lot from it!

  58. It is interesting to see how the position of the eyes or body of a person can influence that much the tracking. I did not see things that way. I did not think that it could hurt, but now I see how. That metrics about the hotspots are really interesting. I have learned valuable lessons. Thanks.

    • Sebastien, it really is interesting! People often overlook the subtle things when it comes to marketing and conversions. Hotspots & conversion tracking are great indicators of overall success. Glad I could help :)

  59. Fantastic Neil,

    thanks so much for sharing all this massive value,
    I find myself guilty of not thinking about images
    when placing them. Everything should be done with
    conversions in mind, thanks for these interesting lessons.

    • Collin, glad I could provide some insights. I think people often overlook the aesthetic value of images and design. You bring up a great point: conversions should always be atop of every marketers mind.

  60. Nice article Neil as always. you are kind of a role model for me. I like a lot the social sharing option floating on the left. it’s a custom made plugin? or can be bought from somewhere? I mean the one that looks like Digg Digg. Thnaks.

  61. Neil,

    This is one of the freshest article I read.
    I mean, it’s so challenging to overlay human behavior elements on to “web”-behavior patterns. I think you have done a wonderful job here by depicting the user behavior flow here.

    Shared :-)

    • Naveen, glad you enjoyed the article. It’s interesting indeed that in this day and age we can track so many patterns and data points of human behavior by looking at web analytics. Thanks for sharing & reading :)

  62. Amazing study and explanation.

    I’ve seen some of the other examples but the Sunsilk one was intriguing as only the eye direction changed.

    It’s so subliminal that the average user wouldn’t even think twice about it but data don’t lie.

    The woman with the large chest example was interesting. I honestly didn’t even notice the ring (nor did I stare at her chest, BTW LOL) but it’s interesting to see what women prefer looking at in terms of other women.

    It’s been said that both genders tend to prefer seeing images of women rather than men, how true is this for banners and such? Do you have any studies on that?

    Cheers!

    David Tong

    • I haven’t heard that or seen any data around it, but it could be true.

      As for the banner ads, people view them in a very similar way and little things like eye movement have a big impact on potential banner clicks. I’ve tested a lot of this stuff out for banners and I can confidently say you can test out some of the things in this article for your banner ads.

  63. Hey Neil,

    Since we’re on the topic of conversions I was wondering if you’ve tried making your subscribe widget free float as you scroll down the page. I think that would be a cool test to see how it effects your subscribers.

    • Lyman, that’s a great suggestion. I have tried all kinds of things, including a floating widget, the current subscribe feature is working quite well right now. Thanks for reading :)

      • Thanks for the reply Neil,

        With all the tools at our disposal it’s making us become better and smarter marketers.

        I look forward to your next post.

        Stay classy good sir.

  64. When I saw this topic and started reading, I was beginning to wonder if you’re still in the blogging niche. Not until when I read a couple of sentences and a mush confess, I love your explanation and strategy, especially your first point (be careful how you use people).

    You gave me a wide insight on how to use my call to action in an attractive way. Thanks for this post Neil, keep it coming

    • Gilbert, glad I could help. Calls to action are a bit tricky but with some testing and insights you can really cater them to your target audience. Thanks for reading!

  65. That is really motivational post, but i want to suggest that when someone want to target the specific point or region then the most effective way is to read the past, present and upcoming changes on that specific region which really help the audience to take interest by reading every point the utility will be maximized. ;)

    • Sultani, that is great advice. I think it’s best to really understand the demographic you are targeting before you try to engage in any campaign. It really helps save time as well.

  66. Hi Neil,

    I love the article! Its so simple to understand even a person with no or very less knowledge abt SEO would be able to understand.

    With you articles you apply your brain so that we reader don’t need much of an effort while reading. :)

    Great Job!

    • Sushil, I try to make the posts as easy as read as possible so people can absorb the information fast. Thanks for reading and please let me know if you have any feedback or questions.

  67. true @Neil Patel and i think, i can’t wait any more to use your tricks(eye tracking) in my website, and the lession #2 & #3 is too informative for me.

    Thanks for your sharing.

  68. Hmm…very interesting and nice post..Please more :)

  69. Some very intriguing and eye opening information, pun intended :). Was surprised that the woman was wearing a ring, I didn’t notice till it was mentioned. I had to scroll back up to the original image to make sure. Neil, great post, looking forward to reading your other posts!

    • Jayden, it’s the subtle things that make the biggest difference. Glad you found the article “eye opening” haha. Please let me know if you have any questions or additional feedback :)

  70. Its really a great information.I loved it.very interesting and nice post..

  71. Hi Neil, This is my first visit on your site, and i am really impressed and really enjoyed the post. I comment just to say thanks..

    And Neil, is there any guide in the form of pdf to download like seo guide.

    • Anukant, welcome to the community. Glad to have you here and I look forward to hearing more from you. I currently don’t have anything in pdf form. There should be something up soon!

  72. That’s an amazing post!

    I will put my new knowledge to use right now. I will see how well it goes and if it goes well, I’ll report :)

  73. Great post, Neil!

  74. Great post!

    This is also true for all designs involving consumers. We have found during one of the Mobile App development projects that the most exciting feature of the App(Sharing photos Realtime) was hardly used by 1% of the users because of poor placement of the button in a corner. We moved it to the Home screen center and lot more people started using it.

    • Ashok, awesome! Having interactive designs that really catch users’ eyes is the way to go. Sounds like you have it down! Let me know if you have any questions or feedback :)

  75. This eye tracking looks really cool. I wanna try it some time.

  76. Excellent post! There is definitely a subconscious or conscious tendency to look towards a picture or a product that someone else is looking. In addition, adding handwritten notes to your website is a very effective way to give it a personal feel and to increase conversion rates!

    • Daniel, glad you enjoyed it. I definitely think creating a unique set of design elements can really help you achieve great marketing success. Thanks for reading!

  77. Awesome post. Thanks, Neil. I definitely will try to make A/B tests on my sites to increase conversion. I like the tricks with images/faces most of all. Dude, you rock!

  78. I think there is a fundamental misunderstanding of what the user wants exactly and I think this post is a good example. Sure, you can attract users by pleasing (or, in my view, deceiving) their subconscious or conscious brain but it does very little in understanding the users’ intent. Instead of focusing on how can we make users to look or click the ads, there needs to be a paradigm shift that can increase the credibility of the ads.

    • Ganapathy, great point. Ads should be highly targeted and focus on the target demographic. In relation to conversion rates, high performing ads will always have the user in mind with a short and concise call to action. Thanks for your feedback, looking forward to hearing more from you :)

  79. Neil, your posts are awesome! I would hire if I could! Will continue reading your posts instead :p

    Thanks for sharing your knowledge with us :)

  80. Hi. Great article.

    We sell headphones and on our website we have only used images with products. I am now consider to test images with people who can look at the product to make it more interesting to the visitor. You think that will work for our kind of products?

    I will test and let you know:)

  81. Gavin McFarland :

    Interesting findings. I’d like to know more about the effect this has in the wider ecosystem. I think we need to be careful about what we focus user’s attention on. For example we might want users to upgrade so therefore use the placement of images to focus their attention on an upgrade button, but what if more users click the button but less succefully complete the whole transaction process. Thats just a hypothetical scenario and it might not be the case, but we should remember that one change can effect another, and sometimes these butterfly effects can be very hard to apply a metric to.

  82. A really great post. Especially I liked the Lesson 3. I haven’t never thought about faces on the screen how important they are or how distracting they could be. Very useful stuff!

  83. I will definately give my website another check after reading this. Thanks!

  84. Really helpful article. My website can for sure use a little improvement :-)

  85. J? souhaiterai vvous dire que c’est vraiment un bopnheur de vous lire

  86. a really great postt. good luck

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