Increasing your web traffic is already a time consuming and expensive task, so why not make sure you’re converting each and every visitor?
What if I could tell you that I have 7 tactics that you can follow to help convert your visitors into customers? It doesn’t matter if you have an e-commerce, software as a service or even lead generation site… these 7 tactics will work for you.
Here’s how to convert your visitors into customers:
As you’ve probably already seen, I have case studies on Quick Sprout. From TechCrunch to Gawker Media and even Timothy Sykes… I break down what I’ve done for other people and how you can replicate those results.
Can you guess what percentage of the visitors who read those case studies convert into leads? It’s currently at 13.8%.
The reason they convert so well is because the case studies don’t just talk about the traffic or revenue increases, but they also break down exactly what I did to help my customers achieve those results.
To top it off, I integrated testimonials within the case studies to back up the claims I’ve made.
What I’ve seen in the past is that most case studies don’t convert visitors into customers. It’s because they are too vague, which causes people to not believe what they are reading.
It sounds easy to create and use testimonials, but most people don’t know how to use them.
Because they use simple testimonials like this one:
Although that testimonial contains a full name and image, the testimonial itself isn’t too convincing compared to the one below:
Sure this testimonial is a bit long, but it’s authentic. It tells a story to hook you in, and it also talks about the results achieved.
Can you guess what the difference in conversion rate between the short testimonial and the long one is? The longer one resulted in 11.3% more sales than the shorter version.
When using testimonials, make sure you sprinkle them across your whole site. From sales pages to checkout pages, use them on any page that can impact a sale.
Have you noticed that people move in herds? If they see other people jumping on the bandwagon, they’ll typically do the same.
Timothy Sykes does this by showing you who recently applied to his Millionaire Challenge.
If a lot of people are doing something, they must know something you don’t, right? Showing how other people are using your product or service can boost your signup rate.
Basecamp also does something similar by telling you how many customers signed up in the last week.
If over 5,000 companies signed up for Basecamp in the last 7 days, it must be worth trying. That’s at least the message they are trying to get across.
If you want to increase your signups, show how many people have recently signed up or are currently using your product or service.
Don’t worry, logo porn isn’t something that is disgusting or perverted. You’ve seen it before too.
I use them on NeilPatel.com, and I even use them throughout Quick Sprout. Whether it is companies I have worked for, mentions within press pieces or awards I’ve received, I try to showcase them all.
It helps increase my conversion rates. When I removed the logos from NeilPatel.com, my conversion rate went down by 9.9%. Although that isn’t a huge number, every little bit adds up.
If you have worked with some well-known companies or you have received some great press, showcase it. You may not see a conversion increase like I did, but it’s worth testing.
Customize your pitch
Lets face it, we all like things that are tailored for us. Who wants to buy or sign up to something generic when you can sign up for something that is just for you?
One way to do this is to create a unique product or service for each of your customers. If you can do that, great… but chances are you won’t be able to do so.
Another thing you can try is to customize your sale pitch by putting in unique information targeted towards each of your visitors.
You can use software like Maxmind to insert your visitors’ city and state within your pitch.
For example, if you are selling anti-aging cream, you can use Maxmind to create a custom headline that will insert the visitor’s city into your headline. It would look like this:
Learn How You Can Have The Most Beautiful Skin in Atlanta, Georgia
Or you can do something a bit more generic like:
Some people have seen an increase in conversion rate by up to 33% using this tactic, but it only works well with audiences who aren’t too sophisticated.
One of my favorite sites on the web is Quora, not because one can learn almost anything on it, but because I love how they get you to register and signup.
After you read a few threads on Quora, they block you from reading the rest by showing you something like this:
They know that you’re already hooked because you’ve read a few threads, and now they can force you to register.
If you have a great product, you can consider giving everyone limited access to it and block off certain parts for only registered or paid users.
I am trying something similar on Quick Sprout by getting you to put in your email address to read the rest of the post.
I know it can be irritating for you, but it has tripled the number of emails I’ve collected. Plus, my overall traffic still continues to increase.
Although speed is something that we tend to forget about, it has a huge impact on conversion rates. This is the main reason companies like Amazon and eBay do everything possible to make sure their websites load super fast.
For every second delay in page response, there is a 7% decrease in conversion rate.
Focus on improving your overall site speed as it can boost your conversion rate and increase your overall search engine traffic.
If you are wondering how to increase your site speed, check out Google PageSpeed. It is a free program by Google that can help you decrease your load time.
There are many ways you can convert your visitors into customers; you just have to get creative. From focusing on conversion optimization to hacking your way to growth, the possibilities are endless.
The above methods are just some of the ones that worked for me and a few other companies out there. What else have you seen to work well when it comes to converting visitors into customers?