Contact forms are something that we all have on our sites, but it is something we don’t give much time and attention to. I used to think very little of them until I boosted my conversion rate on NeilPatel.com by 26% just by removing one form field.
I know a 26% boost in conversions doesn’t seem too big, but it will impact the site’s revenue well into the six figures each year.
For that very reason, I thought it would be fun to create an infographic that not only explains how you can boost your conversions by modifying your form fields, but also shows you the results well-known companies achieved through A/B testing their forms.
Click on the image below to see a larger view:
As marketers and business owners you probably spend the majority of your marketing efforts driving traffic to your site, but you shouldn’t just focus on the top of the funnel because greater opportunities may lie with boosting your conversion rates. Once you are able to boost your conversion rates, it will open up more opportunities for traffic acquisition channels that you otherwise couldn’t afford.
Do you know of any other ways you can boost your contact form conversion rates?
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