Why you may ask?
Well, not only can you leverage it to promote your personal brand, but you can use it to promote your business as well.
When I first started using it, within the first few days my account climbed to 100 followers, but then it slowly stopped growing. I was still gaining a few followers a day, but it wasn’t significant enough to gain any traction as my 100 followers resulted in no more than 13 likes on any one of my images.
So over the weekend I started learning everything about Instagram… such as what causes users to like images, what causes them to follow others, and how you can get more people to find your images.
I then applied what I learned to my account and now I am consistently gaining over 200 followers a day and my images can easily get well over a 100 likes. And best of all, I am able to do all of this by only following 5 people (I know, I need to start following more people).
If you want to get more followers and likes on your Instagram photos, here’s what you need to do:
Connect your Instagram account to Facebook
This is probably the most obvious way to grow your Instagram account… 20% of all users of the service are also on Facebook.
When you connect your two accounts to each other, your Facebook friends will notice it and start following you on Instagram as well. Based on the data from my own account 3% of your Facebook friends will start following you on Instagram. If you happen to post a status update on Facebook asking people to follow you on Instagram, that number can increase to just under 5%.
Use popular tags
Just like Twitter and other social sites, Instagram users prefer certain tags over others. And if you use these tags within your photos, they are more likely to be discovered by other users. Here are the top 20 tags on Instagram:
Use popular filters
Similar to using popular tags, users prefer photos with certain filters over others. Here are the 10 most popular filters you can use:
Instagram users prefer commenting over liking
If you want your images to get more likes or comments, you need to start engaging with other users. And before you do so, the first thing you need to understand is people prefer liking over commenting. Every second there are 575 new likes, versus 81 comments.
So if you take the time to comment on someone else’s profile, they are more likely to come back and not just comment on your photo, but they are 401% more likely to follow you than if you just liked their photo.
Liking other people’s photos causes you to receive more followers and likes
For every 100 likes I did on random photos of other users (whom I didn’t follow), it generated 21.7 likes on my photos and 6.1 more followers. I did not have to follow people back for this to work.
By analyzing my account data on Statigr.am I learned that by liking 100s of photos from individuals that weren’t my followers, not only did it cause my follower count to increase, but it also caused people from outside my friend network to like my photos.
Because I was liking 100s of photos a day from random accounts that I didn’t follow, 43.26% of all of my likes came from people who weren’t a follower. And 31% of all comments on my photos came from people who also weren’t one of my followers.
Timing is everything
From analyzing 46 users and over 1000 photos on Statigr.am, Monday at 5pm PST is the best time to post a photo. That is when you are most likely to get the most amount of comments and likes on your photos.
The second most popular time to post a photo is either on Wednesday or Thursday at 3pm PST.
Also, a photo is the most active during the first 3 hours. 46.15% of all comments happen within the first hour, 69.23% of all comments on a photo happen within the first 3 hours. So if you can’t get traction within the first 3 hours of posting a photo, it is probably not going to gain traction down the road.
Are you showing off and being personal?
By analyzing the likes of over 1000 photos, images that are about lifestyle (fancy cars, homes, living a luxurious life) or that are personal tend to get the most engagement. Photos that don’t contain either of those two elements tend to get 11.4% less likes.
Combine your images
Images like the one above are multiple images, combined into one. You can create them through apps like Diptic. My business partner, Hiten Shah, took the image above and quickly got 75 likes and 5 comments. Images like those tend to get 19.41% more likes and 22.4% more comments than images that aren’t composed by multiple shots.
If you want to get the most traction with your photos, take the extra time to take multiple shots, and then combine them into 1 image.
If you want to grow your account by a few hundred followers a day, the best way is to just randomly like thousands of images a day. This is a tedious task, but as you can see from the growth of my account, it works really well. The biggest flaw with this model is that 16.6% of your followers will be fake, in which they don’t participate or they are a bot.
And based on the data above, you should ideally be:
- Taking multiple lifestyle and personal images
- Combine those images with Diptic
- Use no filters on the image
- Use the tag #love
- And post it at 5pm PST on Monday
If you follow the data above, you’ll maximize your Instagram likes and grow your follower count faster than if you just took random shots and shared them. So what other ways can you boost your likes and followers?
If you want to follow me on Instagram, my user name is neilkpatel.