When it comes to on-page optimization and increasing your conversion rates, you have to place the important things above the fold.
But being above the fold is not just for on-page optimization. You also need to be above the fold when it comes to search engine results.
People don’t scroll, and are used to clicking on the first result they see, which usually means the top three search results. And the sites at the number one position can get nearly 35% of all the clicks.
As you can see, the second position gets just 12%, while the third gets 9.5%, and it trickles down to 2.2% for the tenth position.
It’s important to rank high…but ranking high alone is not enough. You also have to make your link irresistible.
Here’s what you need to do.
Write click-worthy titles and descriptions
When it comes to writing titles for search engines, the first thing you have to know is this…you only have 65 characters to write your headline.
You could write the greatest headline, but if it’s over 65 characters, it will get cut off. This is what you will see:
Fortunately, the most important part of the headline is saved, but the rest is cut off. So keep it short.
Here are some other tips to keep in mind when creating click-worthy titles:
- Front-load your titles with keywords – You should also front load all of your keywords in your titles. People will typically only scan the first two words of a title.
- Keep it predictable – Your title should click to a page that meets the expectations of the user.
- Clear – The reader should know what your webpage is about in 65 characters or less.
- Make it emotional – Dan Shure wrote a great guide to writing titles, and one of his most important lessons is to make your titles emotional. See his SEOmoz article Are Your Titles Irresistibly Click-Worthy and Viral?! for great examples.
Create clean, focused and optimized URLS
While your title tag needs to be emotional, your URL doesn’t. Let me show you what I mean.
Here is an example that Dan Shure used:
Avinash’s title tag is optimized for SEO and click rates. It’s optimized for SEO by including the keywords “digital marketing,” and optimized for click rates due to the words “change or perish,” which are very emotional, wouldn’t you agree?
His URL, however, does not include “change or perish.”
It doesn’t need to because it is only ranking for “digital marketing.”
How might you change this title tag to optimize it? I’d rewrite it like this: “Digital Marketing: 2015 Rule Book. Change or Perish.”
That way you move the two keywords up front.
Write a great meta description
The meta description is the next element you must optimize.
If you view the source code, the tag looks like this:
<META NAME=“Description” CONTENT=“informative description here”>
If you use a WordPress plugin like All-in-One SEO Pack, you’ll get this form at the bottom of your blog editor:
Google has made this easy by giving you tips to creating good descriptions. Here are the two most important:
- Make them descriptive – Front load keywords that are relevant to the article. If you like formulas, ask “Who? What? Why? When? Where? How?” That’s a formula journalists use to report. It works equally well writing descriptions.
- Make them unique – Each meta description should be different from other pages.
- Make them short – Google limits meta descriptions to 160 characters or less.
While this is not as important when it comes to getting clicks because people don’t seem to pay nearly as much attention to the description, it is still important from an SEO ranking perspective. Â So don’t ignore it!
Use Google+
Another big way that is attracting attention when it comes to ranking above the fold is with Google’s new authorship markup and Google+ search strategy.
You can accomplish some pretty amazing things when it comes to search rankings if you have an optimized Google+ account.
For instance, you can appear in these vanity searches above the fold:
And when you confirm you are the writer of your content across the web, you’ll improve click throughs:
The combination of the picture, “by Danny Sullivan” and “More by Danny Sullivan” will lead to more click throughs over and above content that doesn’t have those elements.
I’ve already written extensively on this topic, so if you want more information on it, read How to Create an Effective Google+ SEO Content Strategy.
Reducing the noise on the page
Good SEO involves good web design. That’s one of the latest trends in the SEO world, and you can’t ignore it if you want to rank above the fold on search engines.
So, here are some basic tips on good SEO design to help you clean up your site:
- Reduce the clutter in your sidebar – While this is really meant to raise your conversion rates once someone is on your page, this will also reduce the bounces when someone does land on your page. Too much clutter in the sidebar can drive people away…and when Google starts to notice the bounces they might give it a thumbs down.
- Reduce the ad space on your page – Too many ads can drive people away. Check your analytics to see which are your best performing ads, and only keep one or two of them.
- Keep ads below fold – Last month Google announced their “Page Layout Improvement Algorithm,” which penalizes pages/sites that shove a bunch of ads to the top of the page. Google suggests you use their Browser Size Tool to see how much of your content is visible to visitors at first glance.Â
Drive links to important pages
You can’t expect a page to rank above the fold if you don’t have links going to the page you want to rank. And when it comes to links pointing to that page, authority links rule.
Read my Quick and Dirty Guide to Modern-Day Link Baiting for ideas on how to get a bunch of regular links.
Then read 10 Hard-Hitting Link Building Tactics That’ll Boost Your Rankings for some general tips on attracting even more links.
Add social sharing
Most SEO experts agree that social signals on the page level will impact search results:
So if you want to take advantage of this growing impact that social is having, then use these ten ways to get higher rankings through social sharing:
- Make share buttons very visible – Position these buttons in strategic places…side and bottom of page, and a scrolling widget, too. Also, limit the number of buttons you use. Too many can confuse people!
- Ask readers to share content – It’s been proven that your readers will do what you tell them to do.
- Tap the influencers – Create relationships with big names and get them to share your content.
- Use Triberr – This new social network amplifies your tweets immediately.
- Use sponsored Tweets – If you have a budget, spend a few dollars using this advertiser’s tool.
- Use Facebook’s Sponsored Stories – Sort of like Twitter’s sponsored tweets, but better.
- Create a worthy brand – Nobody wants to share content from someone who can’t be trusted. Focus your energy on creating a presence that people see as a trustworthy authority.
- Tap into your circles – Use your own personal network to share content.
- Bribe your followers – From offering links to using Cloudflood, you can get your readers to share content by paying them in some way or another.
- Produce great content – This is the number one rule!
And don’t forget to think out of the social sharing box and engage in sites like Pinterest, Digg and Reddit.
Write great content
Last but not least, you can do all those things above, but if you don’t have great content, your pages will simply be buried under a ton of other results.
Take the time to create great content. These posts will help you do that:
- Neil Patel’s Guide to Blogging
- The Neil Patel Guide to Writing Blog Posts
- A Quick and Dirty Guide to Your First Guest Post
- Your How-To Post Will Fail If You Don’t Use These Techniques
- The 10 Golden Rules to Attracting Authority Links
- Forget Blogging as Usual: 5 Outrageous Tips for Super-Sized Attention
Conclusion
Ranking above the fold can mean the difference between a few thousand impressions to tens of thousands…if not hundreds of thousands…so it’s necessary that you create content that ranks high.
But you also have to create content that will actually convert impressions into clicks. Hopefully this guide has helped you do that.
What other tricks do you use to boost rankings above the fold and encourage click throughs?
This amazing course will teach you, step by step, how to double if not triple your traffic over the next 30 days.
Ranking on the top of Google is important but above eight points are also very important as users often read the stuff before they click.
Also creating short and keyword rich URL’s are really important.
I think search engine optimization happen on it’s own. Wonder how Seth Godin ranks top on the internet. In fact, he doesn’t even use his own popular permission marketing strategy for promoting his blog.
The search engine optimization is pretty simple. Come up with some amazing idea that people will want to link back to, showcase by using “real” physical books, products, ideas and let the web go viral for you.
I wonder if I’m missing something here, but this is my idea of how one should take on search engine optimization. By being “Awesome!”
I appreciate your thoughts on the matter. You share some pretty good insight, keep it up.
Yep Rana, you have got it. If you ever have a question feel free to ask.
I knew that placing yourself on the first place is important but I didn’t realized that it is so important until now.
Placement is everything.
I have seen that meta tags helps in good SEO ranking. However I still have doubts on Google+ if it actually helps or not because Google plus is not that popular as of now.
When you consider that a higher number of ‘brands’ (fortune 500) use Google + (more than Facebook pages) Google + may be small by a user numbers comparison but you’re not taking into consideration Google +’s integration within Google properties themselves.
Google will do whatever it takes to make it work. They’ll spend billions of dollars on it if they have to…
With 5 billion +1 clicks per day, I’d say that’s a big enough sample size to factor in more than any meta descriptions, which don’t actually help rankings except from a behavioral metrics standpoint.
Thanks for the sharing that stat.
It helps a lot. As the Mad Hat pointed out, there is a ton of data on Plus 1s.
Good points. Many SEO people are entirely caught up in the search rankings and keywords and don’t know or care anything about marketing or psychology.
As you point out, the title and descriptions that people see in search results are essentially little advertisements, and need to be designed to entice people to actually make the click!
Yep. And a bad advert (or title/description) will cause people not to click. You have to find a good balance.
Solid advice. I’m working on the social sharing part right now. Didn’t quite think it has an impact on the search engines.
It has a huge impact. Just work on it for a few months and you will see the results.
Out of curiosity, are you using All-In-One or Yoast’s plugin on your site Neil?
I am not. I do all of my own SEO manually. But I have tried these out, they are highly useful.
I appreciate your post ! I ll always take side with social sharing, none is more powerful than Social Media.
Thanks for the crucial Information.
Judgmendra, thanks I agree!
Great post Neil. How do you confirm you are the writer of your content across the web?
You can usually check by the tone of their voice and writing style.
What about the good old article marketing and spinning articles for article directories?
That’s old news lol
People most offen dn’t scroll till end of the website yet to have the important stuff above the fold will increase CTR
Great point !
Fantastic post! I like the fact that you just crammed the whole article with useful info. It felt like I just ate a 5 course meal for my brain. Taking notes on all of it before my brain becomes to obese to get up off the couch!
Thanks Neil!
HAHA, get up and take a walk. Then start implementing some of these tips. Good luck, let me know how it goes
Great article. I’ve always wondered what the CTR was on the top rankings. Thanks!
Glad I could clear some things up for you
Great post, can’t emphasis to keep important content above the fold enough! Thanks for the tips!
Glad you found them helpful
Hi,
Wrong Statement!
“…but if it’s over 65 characters, it will get cut off. This is what you will see:….”
I stop reading further and …
I just picked 1 line from your info mentioned above and it is wrong if you are talking about Google SERP. Google accepts upto 70 Characters including space and Google shows … if it is more than 70.
Please correct it.
I have tested it many times and can show you.
and will continue reading this article next from this statement…
Thanks
Ahmad
I think 65 is the general rule Neil uses. Google will crawl and index titles well over 65 or even 70 chacs long which can be useful for search optimization as well (if useful/tasteful).
I’ve actually seen a variety of occurances with title length including shortening titles to less than 60 charcs and even displaying snippets that occur past the initial 70 charcs if they are more relevant to the search. From a CTR optimization standpoint, rather than risking having an important element of your title cut off, I think Neil is recommending keeping it shorter just to be safe.
Blake,
Thanks for the clarification. I definitely suggest that amount to be on the safe side of things.
Thanks for the note. I’ll have to double check, but you are probably right in it being 70 characters.
Neil,
I totally agree with all the best practice stuff you mentioned. One thing I was curious about was your CTR data. I read this article a while back about CTR (http://www.seoinphiladelphia.com/2011/09/seo-grail-philadelphia-september-meetup/ – no association with me at all, for the record) which compared the data AOL had in 2006 vs. some data he put together in 2011. It covers the CTR for both organic and paid search. Obviously, there are a ton of factors like meta descriptions, ad copy etc, but I think Ian did a good job taking a cross sectional sample.
I also saw another study on seomoz about CTR in local search where results with pictures and star ratings had a much higher CTR. Rand also frequently mentions how his videositemap has caused a page that is in rank 3 w/a thumbnail regularly gets significantly higher CTR than ranks 1 and 2. You touched on that a little with G+, but I didn’t notice anything about rich snippets outside of the rel=author. I would love to hear your options on using rich snippets to improve CTR.
Like Greg, I’m also curious about your preferred SEO plugin
Thanks for sharing with us!
Ugh! I just checked out the CTR articles that you linked to. The data from that image was from 2010. The second study from that link was in the spring of 2011 which more closely matched the data I referenced.
Ironically, I think the difference is connected with “universal” or enhanced listings. In 2011, Google more aggressively started published universal listings which seems to have leveled the CTR playing field on the first page to some extent.
Thoughts?
Definitely, I think some of the changes really made it harder to get phenomenal CTRs. I think there are still many methods and tactics one can emply to get the most out of content and convert.
SEO ..SEO….SEO
companies across the world claims they can get you on TOP page 
, Wondering how many can really get you on TOP as there are on 10 results ..lol
Awesome TIPS Neil
You just have to have the right tactics
Great tip. Especially the point for making a emotional title, I think that is super important, because it greatly increases CTR.
It will get people to want to read your post!
Yes these tips are really helpful to increase the CTR. Now days Google + is gaining momentum to improve the CTR in Search Results. The author who are verified from Google + having more chances of Clicks for their site. Basic SEO like Keywords placement is Title, URL , Meta Description is always helpful to rank your web page in search engine and sharing on Social platforms for more awarness because as Neil already told above that SOCIAL SIGNALS are also one of the most important factors & we can’t ignore this.
Infact this is the first post I am seeing of Neil blog’s 20 comments and no REPLY from Neil.
Neil is kind of blogger who always take care of his blog readers
Sorry about that, I have been a little behind. Catching up now. I am glad you enjoyed the post on CTR, it’s important that we are mindful of all of the items you mentioned above, as they will ultimately improve sales and build traffic.
Hey Neil,
In the post you stated (regarding the META Description):
“While this is not as important when it comes to getting clicks because people don’t seem to pay nearly as much attention to the description, it is still important from an SEO ranking perspective. So don’t ignore it!”
==> This is the exact opposite of what is true.
Most search engines do not use the META Description tag as a ranking factor at all.
However, what it is used for is click-throughs to your site.
A great description tag gets people to want to click through to your website when you include a call to action such as “Click here to read 8 Simple SEO Tricks that will help you rank above the fold.”
The search engines (they’ve stated as much already) do not use the tag at all as a ranking factor.
Therefore, you need to craft it for the visitor, and yes, include the keywords that were in your title, but more so because it will entice them to click, not because Google will rank you higher.
I just wanted to clear that up, and say otherwise, great post.
Chris
Chris,
Thanks for reiterating some points. It must have got mucked up in the wording/understanding but everything you said is exactly what I meant.
Neil,
As usual, an excellent article. However, I have a question regarding back links – on page SEO is important but what’s also important are high quality back links. How can I generate high quality backlinks to my websites? Is the “create good content” approach the only way?
It is one way but you can also network better.
wondering even Seomoz don’t know how to write a title in 65 characters, as the title is cutting off in the image you are showing
It’s a tricky concept, but it can be done.
Thanks Neil,
I need to lie down now cause I feel my brain is full with all the information including from all the links.
Great stuff.
HAHA, glad I could give you one of those brain overflow headaches
Good luck
Thanks Neil, you advice on SEO is always priceless. Keep them coming and providing awesome value.
Will do. Glad you found the tips useful
Solid tips, Neil! By the way, with regards to writing click-worthy titles, do you ever use the Advanced Marketing Institute’s Headline Analyzer as a tool? I find that it really helps (for e-mails as well).
I don’t. I tend to just create titles on my own. I find that to be most useful. However, some people may find that information useful.
Good solid advice. Some of it has been said before, but it helps to read it again to remember these things. I also like the information on Google +. I think that is going to be an area of bigger importance.
Yeah, I think knowing how to tackle google plus is essential for when it does blow up.
I can’t stress enough how important including links to more of your posts is.
I decreased by bounce rate by 10% in one week by doing that – it gives readers somewhere to go, something more to read, thereby making you seem more knowledgeable about your niche.
If I don’t get given any links to follow in a post, I feel cheated.
And obviously Google likes it because if you connect all of your great content, it’ll consider you as a person who ‘knows they’re stuff’, which, with the Panda update, they’ll love you for.
Definitely, people will be amazed how much they will accomplish if they follow all of the basic rules that apply to link building and link sharing.
great stuff, very helpful post!
getting to the 65+ character limit that everyone is correcting and or criticizing it seems logical that the limit will actually be set in the pixel width of the column… so if you use title case (e.d. Capitals For The First Character Of Every Word In The Sentence ) the same amount of characters will be wider, also some characters vary in size anyway good stuff thanks for posting
Thanks for the tips, very useful and informative. Appreciate the time and input
And isn’t the allotted amount of characters in Google 71, not 65? Or am I completely wrong?
I think its more in the 50-60 range, you may want to double check. Let me know!
Loved the guide Neil!
It was an eye opener going through the content of the post, and though I have been following some of the things you mentioned, there is a lot that still needs to be done!
Thanks once again for sharing this informative post
There definitely is. Glad you found it helpful
I’ve author rel implemented on various (not all) sites since June of 2011, and they verify with Google’s Rich Snippet tester.
But I have never one time had as a search result show my authorship.
I read somewhere that Google is limiting authorship display feature to “authoritative sites.” But I don’t know if that’s true. I do know it’s intensely frustrating.
Yeah, it definitely is. I guess we will just have to wait it out and see how Google approaches the situation.
Neil,
G+method for getting better stand for exposure is a sure success combined with attractive titiles. That’s all the technique i use for better exposure in Google for my small niche affiliate sites also.
And instead of All-In-One-Seo plugin i use the WordPress SEO plugin by Joost De Valk.
Cheers,
Bobby
Awesome! Glad everything in concert works for you.
Reducing noise on the page enhances the readability of the content, because there is more white space. It in turn can sustain the interest of the visitor to read the page content. All of your other tips are also excellent. Thank you for the useful post.
Reducing noise is something that is definitely essential. I think it goes a long way in getting people to focus their gaze on certain spots, as opposed to others.
Great tips Captain Patel! I’ll add another – use a hyper-specific meta description. Think of it almost as the body copy of a PPC ad. Ex. “Download our Plumber’s Guide to SEO by March 31, 2012 and get a FREE website analysis!” We’ve done this for clients and for whatever reasons, they seem to really improve the CTR of the page (for any given rank).
Awesome. Sounds like a great strategy, Great job!
Interesting Point about front loading your title with keywords Neil. I think it generally also has a positive effect on not just the CTR but also the overall SEO.
I have found that including the target keyword once and then also including a partial match version of the same keyword in both title and description also works quite well with overall SEO (without sounding spammy of course).
It’s a sound strategy with proven results. More people would benefit from utilizing it.
Great information! I love the chart showing the CTR based on Google positioning. It is very obvious that those above the fold are getting the clicks. I never realized how big of a drop off it was from #1 to #2 though.
It’s pretty substantial. Blew my mind the first time I realized it as well!
Bookmarked! This is such a good reference article, Neil. I didn’t know about front-loading my titles with keywords before, so this article is really helpful. As a data-oriented person, I love the CTR table.
Bryan, glad you found it helpful. Good luck!
I agree with “writing click-worthy titles and descriptions.” It’s important to write headlines that will get clicked. Writers can peruse ‘tabloid’ magazines or newspapers to get an idea on how to write a good headline.
Amandah, thanks for the tip. Headlines are a great place to start looking.
Hello!
What a great article!
The only reason I comment here is to let you know that with IE 8 the share button for Facebook isn’t properly displayed and might confuse some readers.
Thanks again for the tips!
Thanks for the tip, much appreciated.
To write catchy title and description is the most important trick to rank well in the search engines because while crawling the webpage, most of the search engine specially Google gives most important to title and description of the webpage/site.
They really do. You have to optimize your on-site before you can do anything off site.
With all the above points if we have strong networking on web then truly we will get our targeted traffic am I right? Thanks for the clear structure about CTR improvement.
Definitely, networking and having the right approach will improve your CTR.
Thank you for the great tips. I only have a few sites at the moment, but after reading your SEO article, I think I have a little room for improvement on my titles and descriptions.
Thanks Jim,
There is definitely always room for improvements. I constantly and altering and updating my site.
Really amazing information! Do you think it is still worth it to add meta tag keywords to your posts along with the description?
Definitely, those are essential elements of any SEO campaign.
You want to know something interesting… In my journal today, I wrote, “how can I model Neil Patel?”
You see, I run one of Malaysia’s fastest growing SEO agencies, and I truly want to stand out in a sea of scammers. Reading up on you, Fishkin and Sullivan really helps me sharpen my online marketing skills in a way no overpriced make-money-online product can.
This is a gem of a blog post.
P.S. Are you Gujarati? 10 years ago, I was placed in Gujarat as a exchange student. Every other person was called Patel there lol, hence my question.
Awesome, thanks. I appreciate the support. Yep, I am Gujarati.
Very helpful. There is a great article online that specifically focuses on writing click-worthy titles called “A Scientific Approach to Writing Page Titles”.
Thanks Bruce,
I appreciate the recommendation.
This has been really enlightening particularly the google browser tool an viewing our web in this. Think we need to make some cosmetic changes!
Thanks again
Awesome, glad to hear this post has been helpful to you.
I don’t like the way you do research on your posts Neil!
I thinks it poor form!
Aren’t blog posts supposed to be based on your own personal experience?
Not based on creating content from recycled ideas you gather from researching other peoples sites.
Anyways, my tip on Seo relates to social media. I’ve found sharing new posts to different social media groups who have a common interest works well for Seo if you change the anchor text (title) of each link using longtail keywords which have the same meaning.
What do you think?
I am sorry you feel that way Brad.
I think you are on the right track. Your tip should definitely work.
Neil, you raised very important points in this piece. Very well written – as all your posts are,
Like you rightly pointed out – without great content, all the other points won’t make too much of a difference. I also strongly believe in great content and have experienced massive results just from posting great content. I have a blog with over 1,000 great quality 100% unique articles. This blog gets tons of visitors even without too much worry on SEO and optimization. So, yes, content is still critically important!
Thanks again for a great piece!
Thanks,
That is great, content is definitely king. So glad to hear you are driving so much traffic from it.
Creating catchy titles and descriptions can also help to increase your adsense clicks too.
Yep, they definitely should.
Thanks Neil ..That is really nice article ..Ranking above the fold increase CTR like a Rocket —>>
Thanks Amit, glad you enjoyed it.
awwwsome tips…. i would like to share this article in my blog… can i plz???
Check my blog plz…. Visit Seo Junction!
Sure, thanks for sharing.
Writing to get people to click through on a link is harder than it sounds. You have written an excellent post to describe how to do this. Yoast has really helped me with my meta tags and improving my clicks on the search engines.
Thanks Wade, I hope these tips have helped.
If the ranking of keyword drops down suddenly, what might be the possible reason? Please help
Typically an algorithm update or a penalization.
Thank you so much for this tips. After the Panda update my site suffered a mayor traffic decrease from Google. But I am optimistic it will rise again with some extra work.
I hope your site is back on track!
Some Great Points here. Im beginning to build a romance with this site lol. I try not to clutter my sidebars anyway which is a plus… for once lol.
Thank you, happy to hear it.
I thought you should never start a meta title with the word “the” its a stop word isnt it ?
Yes, it is a stop word, but using stop words can also help boost CTRs as the title would be more readable then.
Diversifying your anchor text along with pinging your backlinks can help as well
That is correct, thank you for your added input.
Thank you for posting this info – it is so nice to finally read a guide that is clear with great examples. I especially liked your bit on Google+ … I recently made a page for my business and I’m going to read your article about optimizing your Google+ next. Neil – so glad I found your blog!
Awesome, happy to have a new reader.
These are really excellent and useful tips. Yes, building an author reputation is a really important factor. Thanks for sharing these useful tips !
Thanks, glad you found them helpful.
What is html and content ratio… is it necessary for seo? how much should i maintain it?
Here is a link to a html tutorial. It shouldn’t affect your SEO.
http://www.w3schools.com/html/default.asp
Content Ratio may only affect SEO by slowing down the speed of you page load. Other than that it really isn’t a huge factor. Here is a link to one of my other post that shows you how you can increase your sites page load time.
How to Make Your Site Insanely Fast
http://bit.ly/T8MEkk
There are some awesome tips here. Most people are too lazy too implement these type of SEO fixes they really have a large impact
Well then it is there loss.
Hi, Neil
i have started a new blog on How To Microsoft, before this i have created numbers of blog, but doesn’t get success. So i want key tips from you what i have to do for this blog…i have started from since 10 days before…
Thanks in advance
Hey Bhadresh,
The most important thing you need is unique and valuable content. Then you need to incorporate a heavy social media presence. If you want a blog to be successful there are many things you have to do besides what I have just mentioned. I highly sugget you go through and read my current and older post. Here are a couple to start you off. Remember you won’t see success overnight blogs take time, dedication and hard work.
The Massive Guide to Getting Massive Traffic
http://bitly.com/v3ZXmV
The Marketer’s Guide to Blogging
http://bit.ly/GFNoHe
Ranking mainly depends on the quality of backward links and also. Anyway thanks for the good post. Good Luck.
Yep, having high quality links definitely makes a difference.
Wow Neil! Not only that you’re writing great content, but you also responds to comments like a champ!!
Few days ago i just started to subscribe to your newsletter, and you know what, I’m hooked!! Looking forward to your next email!
p.s: Great post, as always. Cheers!
Thank Syamsul, I appreciate it!
OMG !! great article neil, containing effective tricks. i am really impressed by the way you explained all the tricks. that would be helpful, i am sure about it.
Thanks.
Matt
Thanks for this post. I would apply seo tricks for my site.
I believe asking readers to share your content is very effective.
Thanks for your excellent tips, I am going to use the tips for my 1st webpage.
So, google make title tag for priority and description for complimentary . Thank you for this nice tips, hope I can rank better with this
I am really happy to get all this information in one place. I was really worried about my sites seo. But I feel your writing really helped me a lot.
Thank you, I would have had to read so many articles to learn all of this in one!
Thanks for this another awesome article on SEO, Just checking your all old article which you wrote on SEO
Thanks Neil
Thank you for your article about SEO, making me more aware of how to optimize a website in search engines
Good Job !
Wow!!! Amazing… Not only that you’re writing great content, but you also responds to comments like a champ!!
Few days ago i just started to subscribe to your newsletter, and you know what, I’m hooked!! Looking forward to your next email!
Hello!,,,Thank you for your article about SEO it helps me a lot and, making me more aware of how to optimize a website in search engines,Thank you so much!,,
Great article. Thanks for the pingback
Do you have a spam issue on this website; I
also am a blogger, and I was wondering your situation; many of us
have created some nice methods and we are looking to swap solutions with other folks, please shoot me an e-mail
if interested.
Thanks. You have discussed all of the points of SEO. Its great to keep your Search Engine Optimization simple but valuable. If the Content is Great, then by these few best tips one can get ranking in google.
Junaid, very true points. Thanks for mentioning that..
Thank you very much my friend,keep intouch from INDONESIA.
Thanks for reading!
Yes I’m sure there is some kind of psychological reason why this works, but it does.
Amit, marketing is all pysch!
Thanks for mentioning great points regarding SEO tricks. its really helpful along with off page tricks.
Suvo, glad I could help
Nice article about search engine optimization techniques. I think this article is so informative and i will follow this techniques in my blog for better seo.
My blog seo techniques
Maruf, glad I could help. I’ll have to check out your post.
hey bro i read all ur tips and thought to give a try on ma blog today..trust me i went crazy when i saw ma traffic stats to it went up by 2000+ pageviews..thanks alot admin luv it !!
Pratik, awesome! Glad I could help
Thank you for the tricks. I clicked your web because you proved the tricks
As others pointed out, I guess I landed on this page since you’re tricks aren’t half bad. Anyways, I didn’t get my specific question answered. Your first pointer in the list is to write click-worthy titles and to keep it short.
Does Google actually downgrade post for having too long headlines, or are they just less likely to get clicked?
It really depends on the copy. If it isn’t compelling, it won’t get clicked, which is how your rankings will slowly start to decrease.
Longer titles tend to get cut off from search engines than shorter ones.
No matter if some one searches for his required thing,
so he/she needs to be available that in detail, so that thing is maintained over here.
Good points!
Still valuable as always. Thanks, Neil.
BTW, I will not change it to “Digital Marketing: 2015 Rule Book. Change or Perish.†as you suggested. This is because “The 2015 Digital Marketing Rule Book. Change or Perish” gives it more weight in the mind of the reader by putting “THE” which affirms and gives the “Digital Marketing Book” more weight and value.
Good points, thanks for reading!
Yup you are right, the top most sites in the search result gets the major chunk of the visitors, so seo through the points given above would surely increase the traffic……….!!
Thanks for the post……….:)
Mike, your points are spot on. Thanks for reading
Good points, very simple and easy to read. That’s why I love your articles. Thanks for the great tips.
Jewel, thanks for reading
Hi Neil, these are very important SEO tricks. I have been using some of them on my blog while there are some which i have not lay my hands on. I will surely try them out. Thanks.
Great, let me know how it works out!