As you already know, Twitter is one of the hottest websites out there. At first, I didn’t think it was useful , but I was wrong. Here is how you should be using Twitter to grow your personal brand and business:
Follow relevant people
Twitter isn’t too useful unless you are following other users. You could go the route of following everyone out there, or you could follow people that interest you.
I have tried both of those routes and I can tell you first hand that following thousands of users is a very difficult thing to do because you won’t be able to keep up with all of the tweets. Due to this I recommend that you go with the second route and only follow people that are sharing their knowledge.
Create interesting conversations
After you follow a few people, you’ll notice that some of those people will naturally follow you back. But if you really want to gain followers, you need to start twittering.
You could tweet about your day, people you are hanging out with it, or any random thing that comes to your mind. The problem with doing this is that you will gain followers that won’t care about your tweets.
Instead, I recommend sharing your knowledge on Twitter… for example, I try and tweet about business related topics that get people thinking.
Tweets like the ones above are great because they cause other users to retweet my tweets and join in on the conversation. The best part about creating a conversation is that it allows you to get to know other users and it allows them to get to know you.
Join the conversation
Not only should you be creating interesting conversations, but you should also be joining other people’s conversations. If people are talking about something you are familiar with, don’t be shy give your input.
When joining conversations, you don’t have to agree with other people. There is nothing wrong in debating others on Twitter. Controversy is a great way to gain some followers as long as you don’t abuse it by only doing it for the attention.
Leverage your followers
Once you have built up a loyal following on Twitter, you need to start leveraging them. You can do this by tweeting about your blog, company, or anything you are involved in. What you’ll notice is that your followers will start retweeting your tweets which will help drive more traffic to your business and hopefully help you increase your sales.
To make Twitter a bit more effective you should be using the following applications:
- Twitter Feed – every time you write a blog post, Twitter Feed will push it out to all of your followers.
- Tweetmeme – by adding a Twitter button to your website, anyone can easily spread the word about your website on Twitter.
- Twitthis – if you use Twitthis when tweeting, you’ll naturally start getting more followers through their “suggested users”Â feature.
You could use Twitter for fun, but why not make money while using it? Through their search feature you can find out if people are talking about:
- Your company (hopefully people are saying good things)
- Your competition (hopefully people are saying bad things)
- Your industry (track generic terms related to your industry)
Tracking these three things will help you create a conversation with your current customer base and potential customers. Although this may seem like a hard thing to believe, a lot of companies use Twitter as their main source of customer acquisition.
For example, if someone tweeted how they had a bad experience in dealing with your competition, you could message them and tell them about your company.
If you do all of the things I talked about above, you are already building relationships with people, but you aren’t building relationships with the major influencers.
- Look for popular users on Twitter that are interested in the same things you are interested in and start messaging them. Not everyone will respond, but like most things in life, it is a numbers game.
- There should be other members on Twitter that live by you. Search for users that are local to you and get to know them.
- A lot of the users on Twitter also blog, so get to know the users that blog. This can open up doors and cause people to blog about your business.
Although Twitter can be used for personal entertainment, I recommend using it for business purposes, similar to the ones I mentioned above. Stay away from doing stupid things on Twitter because it will create a public record that anyone can see.
The last thing you want is your boss, potential employers, or business colleagues to find something on Twitter that makes you look bad. Instead you want them to see impressive tweets that make you look good.