If you are looking to start a blog, you probably will want to buy a domain name that is short and memorable. However, why not pick a domain name from a personal branding perspective? The easy way, and probably my favorite method is to buy a domain name that is your real name. Unfortunately, in many cases your name is going to be taken as a .com, .net or even an .org extension. So if you are like me and you are unable to purchase your name here are other options:
If you want to be know as an expert in a specific field, why not choose a domain name related to that field? For example, Darren Rowse has a blog at problogger.net and now people see him as a professional blogger (pro blogger). This works well for him because he wanted to brand himself as a professional blogger who blogs for a living and makes six figures a year doing so.
If you have a nick name and wanted to be branded under that nickname then it is probably wise to purchase a domain name that contains your nickname instead of your real name. Even if your real name is available for purchase you may want to consider a nickname if your real name is too long, hard to spell, or hard to remember.
.com is the most popular domain extension but choosing a different extension may help you. If you are trying to brand yourself with a specific audience such as individuals in UK why not purchase a .co.uk extension? Alternatively, if you are looking to brand yourself with non-profits you should think about buying a domain with an .org extension.
If you are trying to create a blog name that helps you brand yourself you need something that appeals to people on a personal level. Something that appeals to all the senses (sight, hearing, touch, smell, and taste) usually does the trick. A good example of this is TreeHugger which is Graham Hill’s blog on everything green. I personally don’t read the blog, but I know of it because I heard the name TreeHuger once and felt it related to me on a personal level.
If you already created a blog and your domain name doesn’t help with personal branding it isn’t the end of the world. If you picked a bad name like Quick Sprout you can still do well.