Have you ever wondered who uses social media more often: men or women? It may not seem like an important stat, but if the majority of your customers are of one specific gender, it will affect which social sites you’ll need to target.
In order to save you time, I’ve analyzed all the popular social sites to see who uses them more frequently. This way you won’t waste your time marketing your business on a social site that isn’t used by your target audience.
Here’s what I learned.
If you are looking to target women, you should focus your efforts on Facebook, Instagram, Twitter, and Pinterest. If you are targeting men, focus your energy on LinkedIn, Google Plus, and YouTube.
Most of my revenue comes from men, and LinkedIn is my highest converting channel. I’ve also tried other social media channels. I tried Pinterest, for example, but I was unsuccessful at generating revenue from it.
What are your favorite social channels and why?