The Ultimate Guide to Content Marketing For Ecommerce Websites

Content marketing has arguably become the biggest buzzword in the marketing industry today.

It seems like you can’t have a conversation with a business owner who has an online presence without the term being brought up. Every online “expert” claims to hold the secret to content marketing.

But the reality is this. Like most marketing strategies, what works for one business won’t necessarily work for another. Content marketing campaigns will vary by industry as well.

So what exactly is content marketing?

By definition, it’s the process of creating and distributing digital materials online to directly or indirectly promote a brand, product, or service.

But that definition is so broad. To have a successful content marketing strategy as an ecommerce website, you need to take an ecommerce-specific approach.

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8 Common Email Marketing Mistakes to Avoid in 2019

It doesn’t matter what type of business you have or what industry you’re in; everyone needs to incorporate email campaigns into their marketing strategy.

There’s a common misconception that email marketing is dead. That’s just simply not the case.

So for those of you who are struggling with your email strategy, there’s a good chance that you’re making some mistakes. Don’t get me wrong—I’m not saying this to discourage you.

This is actually good news. All this means is that you need to make some adjustments with your approach to have more success.

One of the reasons why email marketing is so useful is because it delivers a high ROI.  For every $1 you spend on email campaigns, you can expect an average return of $32.

81% of small business owners say they rely on email as their primary customer acquisition method. Additionally, 80% of small businesses say that email marketing is their primary method for customer retention as well.

Even if you’ve been having decent success with your email marketing campaigns in the past, you can still benefit from this guide.

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SiteGround Web Hosting Review (2019)

SiteGround is one of the most popular web hosting services available on the market today. It’s a safe and reliable way to host your website in 2019.

More than 2 million active domains are hosted with SiteGround.

One of the reasons why this service is so popular is because they offer hosting options and plans suitable for a wide range of websites and businesses. Small personal websites, business websites, and large ecommerce sites alike can all use SiteGround.

For those of you who are looking to find a hosting provider for your new website, SiteGround is definitely a top option for you to consider.

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8 Best Payment Methods For Your Ecommerce Site

In order to operate a fully functional ecommerce website, you need to be able to accept payments from your customers.

There is no way around this. Your entire business revolves around getting paid.

That’s why you starting selling online in the first place, right? To make money.

But there are tons of different options for accepting payments online. Whether you have an existing ecommerce platform or if you’re starting an ecommerce site from scratch, your payment gateway needs to be a priority.

You need to have options in place that will be appealing to all of your customers.

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13 Common WordPress Mistakes to Avoid in 2019

WordPress is one of the most popular CMS platforms on the planet.

In fact, according to a recent study from Kinsta, 33.6% of all websites are powered by WordPress. Furthermore, the platform controls 60.5% of the CMS market share worldwide.

That’s the number one ranking position for both of those categories.

Since WordPress is so popular, it’s only natural that you might be using it to manage your website. Some of you might already be using WordPress. Regardless of your situation, you can benefit from this guide.

When it comes to creating and managing a website, you’re going to make mistakes. This is inevitable.

I’ve made mistakes as well, and I’m sure I’ll make more moving forward—that’s life.

But with that said, I’ve realized that some mistakes are avoidable. I’ve seen so many WordPress users make the same blunders time and time again, which is what inspired me to write this guide.

Whether you’re a WordPress beginner or if you’ve been using WordPress for years, you’re not immune to error.

Once you read this list, you’ll be able to stop mistakes before they happen. If you realize that you’re already making some of these mistakes, you can take the proper steps to fix them.

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